When you’re looking for a redirect plugin for WordPress, two names often come up: WP 301 Redirects and the “Redirection” plugin (often simply called Redirection). Both aim to solve similar problems, but they have different approaches and feature sets. Let’s break down how they compare.
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Redirection Plugin
- Cost: This is a major one for many users – Redirection is completely free. It’s been around for over 10 years and is highly recommended by many in the WordPress community.
- Core Features:
- 301, 302, 307 Redirects: Manages all standard redirect types.
- 404 Error Tracking: Excellent at tracking and logging 404 errors, making it easy to identify and fix broken links.
- Permalink Monitoring: Can automatically create redirects when you change a post or page permalink.
- Conditional Redirects: Offers advanced options to redirect based on conditions like user login status, browser, referrer, IP address, and more. This is a very powerful feature for advanced use cases.
- Logging & Analytics: Provides detailed logs of redirects, including visitor info, browser, and referrer, with hit counts for each redirect.
- Import/Export: Supports importing and exporting redirects via CSV, JSON, Apache
.htaccess
, and Nginx rewrite rules.
- Strengths: Highly flexible due to conditional redirects and regex support, comprehensive logging, and its free price tag. It’s a go-to for many developers and advanced users.
- Potential Weaknesses: While powerful, its interface can sometimes feel a bit less intuitive for absolute beginners compared to simpler plugins, and it doesn’t offer the same “auto-typo fixing” or proactive “bad outgoing link scanning” that WP 301 Redirects focuses on. Some users might find the extensive options a bit overwhelming at first.
WP 301 Redirects
- Cost: WP 301 Redirects is a premium plugin. While it has a free version (also called “301 Redirects – Easy Redirect Manager”), its full power comes with the paid tiers, which can be a one-time lifetime payment or a subscription.
- 301, 302, 307 Redirects: Handles all major redirect types.
- 404 Error Monitoring: Actively monitors and logs 404 errors, allowing for easy redirect creation.
- Automatic Typo Redirection: A standout feature that attempts to redirect mistyped URLs to the correct page automatically.
- Site-wide Link Scanner: Proactively scans all internal and external links on your site to find broken or potentially bad/malicious links. This is a key differentiator.
- Centralized Dashboard & Rebranding (Pro/Agency): Offers centralized management for multiple sites and the ability to white-label the plugin, which is a big plus for agencies.
- Intuitive UI: Praised for its simplicity and ease of use, aiming for a “no bloat” experience.
- Ignores Bad Traffic: Intelligently handles bad bots by sending them to a 404 page while allowing legitimate search engines.
- Strengths: Extremely user-friendly, excellent for fixing typos and proactively scanning outgoing links, and offers great agency-focused features. The lifetime deal option is very attractive.
- Potential Weaknesses: It’s a paid solution for the full feature set. While powerful, it might not offer the same depth of conditional redirects as Redirection, or the same level of granular control over every aspect of logging for advanced users.
Which is Better for You?
-
Choose Redirection if:
- You need a free solution.
- You want very granular control over redirects, including complex conditional rules.
- You’re comfortable with a slightly more technical interface and don’t mind configuring more options.
- You want to manage basic 404s and permalink changes.
- It’s a very popular choice on Reddit and among many WordPress experts.
-
Choose WP 301 Redirects if:
- You prefer a premium, paid solution with potentially better dedicated support and advanced “set-it-and-forget-it” automation.
- You want automatic typo correction and a proactive outgoing link scanner.
- You prioritize a super easy-to-use interface that abstracts away technical complexities.
- You manage multiple sites (especially for clients) and would benefit from centralized management and rebranding.
- A lifetime deal is available and appealing for long-term savings.
Both are highly effective at what they do. It really comes down to your budget, your technical comfort level, and which specific features you value most. If you’re looking for a simple, comprehensive tool to tackle SEO errors and enhance user experience, and a lifetime deal is available, then WP 301 Redirects is definitely worth looking into on AppSumo.
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WP 301 Redirects Pros & Cons
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