To effectively manage your data and streamline your processes in HubSpot, understanding how to handle non-HubSpot forms is a must. I remember my first time grappling with forms that weren’t built directly in HubSpot, and it felt a bit like herding cats! But good news, HubSpot has some smart features to help you wrangle those external forms, and even turn off their tracking if you need to.

This guide is going to walk you through exactly how HubSpot interacts with forms created outside its platform, why you might want to stop that interaction, and the straightforward steps to do it. We’ll also chat about managing settings related to these forms, troubleshoot common hiccups, and even touch on other options if you’re exploring alternatives. By the end of this, you’ll have a clear picture of how to keep your HubSpot portal clean, your data accurate, and your marketing efforts precise. Let’s get into it!

First off, let’s clear up what we’re talking about here. When we say “non-HubSpot forms,” we’re simply referring to any HTML forms on your website that you didn’t create using HubSpot’s form builder. Maybe you’re using a WordPress plugin like Contact Form 7, Gravity Forms, or a custom-coded form. Perhaps it’s a form from another marketing automation tool or a simple contact form your web developer put together. Whatever the origin, if it’s not a native HubSpot form, it falls into this category.

Now, you might be wondering, “If I didn’t build it in HubSpot, how does HubSpot even know about it?” That’s where the HubSpot tracking code comes in. If you’ve installed the HubSpot tracking code on your website – which you absolutely should for analytics and contact tracking – it does a lot more than just tell you who visited your pages. It also scans your website for any standard HTML <form> tags.

Here’s the quick rundown on how it works:

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• The Tracking Code: When a visitor lands on a page with your HubSpot tracking code, HubSpot uses a cookie to track them.
• Scanning for Forms: As the page loads, the tracking code actively looks for valid HTML forms on that page.
• Collecting Submissions: If a visitor then fills out and submits one of these detected non-HubSpot forms, HubSpot steps in. It takes that submission data, associates it with the tracked visitor often using their email address, and then creates or updates a contact record in your HubSpot CRM. The data is temporarily stored in localStorage before being pushed to HubSpot.

It’s pretty clever, right? This automatic collection means you can centralize your lead data even if you’re using different form tools across your various web properties. It helps ensure that leads generated through any form on your tracked site land in your CRM, giving your sales and marketing teams a unified view of interactions.

What Forms Can HubSpot Track?

Not just any HTML form will do, though. For HubSpot to successfully track submissions from a non-HubSpot form, it needs to meet a few specific requirements. Think of these as HubSpot’s “form checklist”:

• Static HTML: The form needs to be a standard, static HTML form. Dynamic forms that rely heavily on complex JavaScript to construct the form after the page loads might not be fully detected.
• <form> Tags: It absolutely must be wrapped within standard <form> tags. HubSpot looks for these tags to identify a form on your page.
• Email Input Field: There must be an email input field, specifically an <input type="email"> field. This is crucial because HubSpot uses the email address as the primary identifier for contacts. Without it, even if a contact is created depending on other settings, they can’t be emailed or enrolled in workflows.
• Standard Submit Button: The form needs to use a standard HTML <input type="submit"> button for submissions. If your form uses custom JavaScript for its submission event or a button click, HubSpot might not capture it.
• No Iframes: The form cannot be embedded within an <iframe>. HubSpot’s tracking code won’t “see” forms inside an iframe.
• Not Introduced Post-Load: Forms added to the page after the initial page load via JavaScript might be missed, as HubSpot scans for forms when the page first loads.
• No Sensitive Fields: HubSpot won’t collect data from fields identified as sensitive, like credit card numbers or passwords, for security reasons. It scans for common labels e.g., “credit card,” “CVV” to flag these.

If your non-HubSpot form checks all these boxes, chances are HubSpot is doing its job and collecting those submissions.

Why You Might Want to Turn Off Non-HubSpot Form Tracking

So, we know how HubSpot collects data from these external forms, and it sounds pretty helpful, right? But there are definitely situations where you might decide that this automatic tracking isn’t quite what you need. In fact, many people find themselves in a similar spot, looking to gain more control over their data.

Here are some common reasons why you might want to switch off non-HubSpot form tracking:

1. Data Accuracy and Cleanliness

One of the biggest headaches with automatic tracking can be data accuracy. Imagine a user trying to submit a form, but they forget a required field on your website. They click “submit,” get an error message, fix it, and click “submit” again. HubSpot often records both of those clicks as separate submissions. If your external form has complex validation, you could end up with a bunch of incomplete or partial submissions cluttering up your HubSpot portal. This can totally mess with your conversion rates and make your reporting look a bit wonky.

Similarly, you might get a lot of spam submissions through public forms. While HubSpot has some built-in spam prevention, external forms might not be as robust, leading to junk data being pulled into your CRM. Dealing with this manually can be a real time-sink.

2. Privacy and Compliance Concerns

With data privacy becoming more and more critical think GDPR, CCPA, etc., you might have specific reasons to control exactly what data is sent to which platforms. If your non-HubSpot forms are collecting particularly sensitive information, or if you have strict data governance policies, you might want to prevent automatic collection by HubSpot to ensure full compliance. It gives you tighter control over the data flow.

3. Testing and Development Environments

When you’re actively developing or testing new forms on a staging site, you probably don’t want all those test submissions flowing into your live HubSpot portal. Turning off non-HubSpot form tracking for these environments is a smart move to keep your production data pristine and avoid creating a bunch of “test” contacts.

4. Over-tracking or Redundancy

Sometimes, you might be using another system that already handles form submissions perfectly well, and you don’t need HubSpot to duplicate that effort. Or, you might be in a scenario where you want specific forms to only go to a certain tool, and not necessarily be added to HubSpot contacts automatically. This can happen if you’re consolidating tools or refining your tech stack.

5. Transitioning to Native HubSpot Forms

If you’re planning to eventually move all your forms into HubSpot’s native builder which offers a ton more functionality like progressive fields, smart forms, and robust automation, turning off non-HubSpot form tracking can be part of that migration strategy. It allows you to disable the old method as you enable the new.

6. Performance Issues or Conflicts

While rare, sometimes the automatic tracking of non-HubSpot forms can lead to minor JavaScript conflicts or performance issues, especially on very complex pages or with other scripts. Disabling it can sometimes resolve these subtle problems.

Ultimately, deciding to turn off non-HubSpot form tracking often comes down to gaining better control over your data, improving accuracy, and ensuring your systems are working exactly how you intend them to.

How to Globally Turn Off Non-HubSpot Form Tracking in HubSpot

you’ve weighed the pros and cons, and you’ve decided it’s time to hit the brakes on HubSpot automatically collecting submissions from your external forms. Good news: turning off this feature globally is pretty straightforward. It’s not hidden behind a bunch of complex menus.

Here’s a simple, step-by-step guide to get it done:

1. Log In to Your HubSpot Account: First things first, head over to your HubSpot portal and log in with your credentials.
2. Navigate to Settings: Once you’re in, look for the settings icon it usually looks like a small gear or cog in the top right-hand corner of your navigation bar. Click on it.
3. Find “Forms” in the Left Sidebar: In the left-hand sidebar menu that appears, you’ll see a bunch of options. Scroll down until you find the “Marketing” section, and then click on Forms.
4. Go to the “Non-HubSpot Forms” Tab: Within the Forms settings, you’ll likely see a few tabs at the top like “Forms,” “Collected Forms,” or “Non-HubSpot Forms”. Click on the Non-HubSpot Forms tab. This is where all the magic happens for external form management.
5. Toggle the “Collect data from website forms” Switch: On this tab, you’ll see a prominent switch labeled “Collect data from website forms.” This is your main control. To disable the automatic collection of data from all non-HubSpot forms on your website, simply click this toggle to the Off position. It usually turns gray or changes color to indicate it’s disabled.

And that’s it! Once you toggle that switch off, HubSpot will stop listening for submissions from any external forms on pages where your tracking code is installed. This means new submissions to those forms won’t create or update contacts in your CRM based on that automatic collection.

What happens after you turn it off?

• No New Submissions: Any new submissions to your external forms will no longer be automatically pulled into your HubSpot portal. You won’t see them appear in your “Forms” tool under the “Non-HubSpot forms” section.
• Existing Data Remains: Don’t worry, any historical data, contacts, or submissions that HubSpot already collected from these forms before you turned off the setting will remain in your CRM. This action only stops future collection.
• Tracking Code Still Active: The HubSpot tracking code itself will still be active on your site for other purposes, like website analytics and tracking page views. You’re only disabling the form-specific listening feature.
• Manual Imports Still Possible: If you need to bring in data from those forms later, you’d have to do it manually, for example, by exporting submissions from your external form tool and importing them into HubSpot as a CSV.

This global toggle is the most effective way to completely stop HubSpot from automatically tracking your non-HubSpot forms across your entire website. It gives you immediate control and helps prevent unwanted data from entering your system.

Managing Individual Non-HubSpot Forms and Their Limitations

You might be thinking, “What if I only want to stop tracking one specific non-HubSpot form, but keep others active?” That’s a super common question, and it highlights a bit of a nuance with how HubSpot handles these forms.

Here’s the deal: HubSpot’s “Non-HubSpot forms” tool is designed for global detection. Unlike native HubSpot forms, where you can edit each form’s settings individually, you cannot individually “turn off” or disable the tracking for a single non-HubSpot form directly within the HubSpot interface once it’s been detected and listed. The “Collect data from website forms” toggle we just talked about is an all-or-nothing switch for your entire website.

This can be a bit frustrating, but there are still ways to manage individual forms if you need more granular control. You just have to think about it from a different angle – usually by modifying the form or the tracking itself on your website, rather than in HubSpot.

Here are your options for managing specific non-HubSpot forms:

1. Deleting from HubSpot’s Index Doesn’t affect the live form

You can remove a non-HubSpot form from your forms index page in HubSpot. This just cleans up your HubSpot portal, removing it from the list you see.

• In your HubSpot account, go to Marketing > Forms.
• In the upper left, click the Form type dropdown menu and select Non-HubSpot.
• Hover over the non-HubSpot form you want to remove and click the Actions dropdown menu.
• Select Delete.

Important Note: Deleting a non-HubSpot form from HubSpot does not delete the actual form on your live website. It just removes HubSpot’s record of it. If the global “Collect data from website forms” setting is still on, HubSpot might redetect and relist that form if it receives another submission. So, this isn’t a true “turn off” but more of a “hide from my list” option.

2. Altering the Form on Your Website

This is often the most effective way to stop HubSpot from tracking a specific external form without turning off global tracking. You’d need to make changes to the form’s code directly on your website:

• Remove or Change the <form> Tag: If you can modify the HTML, changing or completely removing the <form> tags will prevent HubSpot from recognizing it as a form to be tracked. However, this will likely break your form’s functionality, so proceed with caution!
• Modify the Submit Button: If you change the <input type="submit"> to something else e.g., a JavaScript-driven button that doesn’t trigger a standard submit event, HubSpot might no longer capture it. Again, this requires technical expertise and could impact your form’s existing behavior.
• Embed in an <iframe> Not Recommended Generally: As we discussed, HubSpot won’t track forms within an <iframe>. While this would technically “turn off” tracking for that form, using iframes can introduce other SEO, responsiveness, and accessibility issues, so it’s generally not a recommended solution.
• Remove HubSpot Tracking Code from Specific Pages Advanced: If you only want to stop tracking forms on some pages, you could with developer assistance remove the HubSpot tracking code from those specific pages entirely. This is a drastic step as it would also stop all other HubSpot analytics for those pages.

3. Blocking Specific Email Domains For Native HubSpot Forms, but related

While not directly for turning off non-HubSpot forms, it’s worth mentioning a related “blocking” feature. If you’re dealing with spam or unwanted submissions, you can block specific email domains from submitting native HubSpot forms and pop-up forms. This isn’t for external forms being collected, but it helps manage unwanted submissions.

• In HubSpot, go to Marketing > Lead Capture > Forms.
• Hover over the HubSpot form name and click Edit.
• Hover over the Email field and click the edit icon.
• In the left panel, scroll to “Email domains to block” and enter the domains e.g., example.com. You can also choose to block free email providers.
• Click Update and Publish.

This won’t prevent non-HubSpot forms from being tracked initially, but it’s a helpful feature for keeping your data clean on forms you control more directly.

Ultimately, if you need to stop tracking a single non-HubSpot form, the most reliable approach is often to globally turn off non-HubSpot form tracking, or modify the form itself on your website so it no longer meets HubSpot’s tracking requirements.

Beyond Just Turning Them Off: Other Key Settings for Non-HubSpot Forms

While turning off non-HubSpot form tracking can be your main goal, there are a few other important settings and considerations that relate to these external forms in HubSpot. These options can significantly impact how your data is managed and how your team is notified.

1. Email Notifications for Submissions

Even if you decide to keep non-HubSpot form tracking on, you might want to adjust who gets notified when someone fills out one of these forms. It’s super important for timely follow-ups!

• Setting it up:
  1. In your HubSpot account, click the settings icon.
  2. Navigate to Marketing > Forms.
  3. Click the Non-HubSpot Forms tab.
  4. You’ll see a field called “Send email notifications for collected forms submissions to.” Here, you can enter the email addresses of existing HubSpot users or teams who should receive an alert every time a non-HubSpot form is submitted.

This is great for ensuring that the right people – maybe a specific sales rep, a marketing assistant, or a customer service team – are immediately aware of a new lead or inquiry. You can also manage general notification settings for all form submissions including native HubSpot forms under your main HubSpot Notifications settings Profile & Preferences > Notifications > Form Submissions.

2. Setting New Contacts as Marketing Contacts

This is a critical setting, especially if you have a Marketing Hub subscription where you pay based on the number of “marketing contacts.” When a new contact is created through a non-HubSpot form, HubSpot needs to know whether to count them as a “marketing contact” or not.

• Controlling the Status:
  4. You’ll find a toggle labeled “Set new contacts created through non-HubSpot forms as marketing contacts.”
• What it does:
  • If you toggle this On, any new contacts created by a non-HubSpot form submission will automatically be designated as “marketing contacts.” This means they’ll be eligible for marketing emails, ads, and other marketing activities, and they’ll count towards your contact tier.
  • If you toggle this Off, new contacts created via non-HubSpot forms will be set as “non-marketing contacts” by default. This is often preferred if you want to manually review these contacts before adding them to your marketing lists, or if you’re trying to manage your marketing contact limits.

It’s a really important setting to keep an eye on, as it directly impacts your contact database and potentially your HubSpot costs.

3. Field Mapping Considerations

When data comes in from a non-HubSpot form, HubSpot tries its best to match the fields on your external form to existing properties in your HubSpot CRM.

• Single-Line Text Fields Only: This is a big one: HubSpot can only automatically map data from non-HubSpot form fields to single-line text field type properties in HubSpot. If your external form has a dropdown, a multi-line text area, a checkbox, or any other field type, that data likely won’t automatically map to a HubSpot property of a different type.
• Matching Names: For the best results, try to name your external form fields the name attribute in the HTML similarly to your HubSpot property internal names. If a corresponding single-line text field property can’t be found, the data won’t be stored on the contact record for that specific field, though it will still appear in the raw form submission data.
• Custom Properties: If your external form collects unique information, you might need to create custom contact properties in HubSpot that match those fields. Just remember the “single-line text” limitation for automatic mapping.

Getting your field mapping right ensures that valuable data from your external forms actually populates the correct fields on your contact records, making it useful for segmentation, personalization, and reporting.

These settings are crucial for anyone using non-HubSpot forms because they allow you to fine-tune how this external data integrates with your HubSpot ecosystem, giving you more power and precision over your customer data.

Troubleshooting Common Issues with Non-HubSpot Forms

Even with all the right settings in place, non-HubSpot forms can sometimes be a bit finicky. It’s like trying to get different pieces of a puzzle to fit perfectly – occasionally, there’s a stubborn corner. If you’re encountering problems, you’re definitely not alone. Many users face similar challenges. Here are some common issues and how to troubleshoot them:

1. Form Submissions Not Being Collected in HubSpot

This is probably the most frustrating issue: you know someone submitted a form on your site, but it’s not showing up in HubSpot.

• Is “Collect data from website forms” turned on? Go back to Settings > Marketing > Forms > Non-HubSpot Forms and double-check that the main toggle is indeed switched On. This is the most basic, yet sometimes overlooked, step.
• Is the HubSpot tracking code installed correctly? Ensure the HubSpot tracking code is present on the page where the form resides and is loading without errors. You can use your browser’s developer tools Console tab to check for JavaScript errors or use a tool like Google Tag Manager to verify the code is firing.
• Does the form meet all requirements? Revisit the checklist: static HTML, <form> tags, <input type="email">, standard <input type="submit">, not in an <iframe>, not loaded dynamically after the page renders. Forms with complex JavaScript bound to the submit event are common culprits.
• JavaScript Conflicts: Other scripts on your website could be interfering with HubSpot’s tracking code. Look for errors in your browser’s console. If you suspect a conflict, try temporarily disabling other scripts to isolate the issue.
• Browser Extensions/Security: Ad blockers, privacy extensions, or strict browser security settings can sometimes prevent tracking scripts from loading, including HubSpot’s.
• Single-Page Applications SPAs: If your website is a single-page application, HubSpot’s non-HubSpot forms tool might struggle because the HTML doesn’t fully reload on navigation, meaning forms might not be present during the initial scan. This often requires custom API integration instead.

2. Multiple Partial Submissions for One User

You see a contact record with several form submissions for the same external form, but only the last one is complete, and the others are missing data.

• External Form Validation: This usually happens when your external form has its own client-side validation e.g., “Please fill in this required field”. A user clicks submit, gets an error on your form, then corrects and resubmits. HubSpot records each click of the submit button as a submission, even if your external form’s validation prevents the full submission on the first try.
• Solution: You can’t really “fix” this from HubSpot’s side as it’s how the tool is designed. The best approach is to be aware of it in your reporting. If it’s a major problem for data cleanliness, you might consider switching to a native HubSpot form that handles validation and submissions more gracefully, or implementing server-side validation on your external form that prevents the submit event from firing until valid.

3. Data Not Mapping to Correct Properties

Submissions are coming into HubSpot, but certain fields are empty on the contact record, even though the data was entered in the form.

• Single-Line Text Only: Remember, non-HubSpot form fields only map to HubSpot’s single-line text properties. If you have a dropdown on your external form, and the corresponding HubSpot property is a “Dropdown select,” it won’t map automatically.
• Property Name Mismatch: The name attribute of your HTML form field should ideally match the internal name of your HubSpot contact property for the best automatic mapping. If they’re different, HubSpot might not know where to put the data.
• Create Custom Properties: If you have unique fields on your external form, create custom single-line text properties in HubSpot with matching internal names. This gives HubSpot a place to store that data.

4. HubSpot Forms Not Displaying or Causing Errors

While this guide is about non-HubSpot forms, sometimes issues with HubSpot’s own scripts can impact how forms behave or interact with your site. If you’re seeing errors like "hbspt is not defined", it typically means the HubSpot tracking code often v2.js isn’t loading properly. This can stem from:

• Cookie Consent Banners: If you have a strict cookie consent banner, it might be blocking HubSpot’s scripts until the user explicitly accepts cookies. Ensure your cookie consent solution is configured to allow HubSpot’s tracking code to load once consent is given.
• Caching Issues: Sometimes caching plugins or CDN configurations can prevent scripts from updating or loading correctly. Clearing caches can sometimes help.

Troubleshooting these issues often requires a bit of patience and systematically checking each potential cause. If you’re still stuck, reaching out to HubSpot support or a developer who understands your website’s setup can be incredibly helpful!

Alternatives to Using Non-HubSpot Forms or HubSpot Forms

Sometimes, after dealing with the complexities of non-HubSpot forms, or even just evaluating your overall marketing and CRM needs, you might start looking for different solutions. HubSpot’s native forms are powerful, but they might not always be the perfect fit for every scenario or budget. And if you’re finding the non-HubSpot form tracking more trouble than it’s worth, it’s worth exploring other avenues.

Here’s a look at some alternatives, ranging from staying within HubSpot to exploring completely different platforms:

1. Embrace Native HubSpot Forms

Before jumping ship entirely, remember that HubSpot’s built-in forms are incredibly robust and offer the most seamless integration with the rest of the platform.

• Deep Integration: Native forms connect directly with your CRM, workflows, email marketing, and analytics without any mapping headaches or tracking code worries.
• Advanced Features: You get access to features like progressive profiling asking different questions based on known contact data, dependent fields showing fields based on previous answers, email follow-up automation, and automatic spam protection.
• Consistent Experience: HubSpot forms can be easily styled to match your brand, and you can embed them on any page or use them as pop-ups, slide-ins, or standalone pages.

If your main pain point is the “non-HubSpot” aspect, simply creating your forms directly in HubSpot can solve a lot of problems.

2. Consider HubSpot Alternatives for CRM and Marketing Automation

If you’re finding that HubSpot as a whole isn’t meeting your needs or budget, there are many excellent CRM and marketing automation platforms out there. Many of these offer their own form builders with robust tracking and integration within their ecosystems. Some popular options include:

• Zoho CRM: Often highlighted as a cost-effective solution, Zoho offers extensive customization options and a comprehensive suite of tools for sales, marketing, and customer support. It’s great for businesses that like to tinker and tailor their workflows.
• ActiveCampaign: If your primary focus is advanced email marketing automation, superior segmentation, and lead nurturing, ActiveCampaign is a strong contender. It combines good pricing with a wide range of third-party integrations.
• EngageBay: This platform aims to be an all-in-one suite similar to HubSpot, offering CRM, marketing, help desk, and sales automation. It’s often praised for providing comprehensive features at an affordable price, making it ideal for smaller businesses.
• Mailchimp: Primarily known for email marketing, Mailchimp also offers intuitive email builders, metric-rich reporting, and landing page design. It’s generally simpler and easier to use than a full CRM like HubSpot if your needs are focused on outbound marketing.
• Freshdesk / Freshsales: Freshdesk is a strong customer support platform with shared inboxes and ticketing, while Freshsales offers reasonably priced CRM software. If customer service or sales-focused CRM is your priority, these could be good fits.
• Pipedrive: This is a sales-focused CRM known for its visual sales pipelines and ease of use. It helps teams manage leads, track deals, and automate sales processes efficiently.
• Salesforce: For larger businesses with complex needs, Salesforce offers a powerful and highly customizable CRM solution. It provides extensive features for sales, service, and marketing, though it can be more complicated and often requires more specialized implementation.

When considering these alternatives, think about what features are most crucial for your business: cost, ease of use, specific integrations, marketing automation depth, or sales process management. Many platforms offer free trials or freemium versions, so you can test them out before committing.

The decision to stick with HubSpot, embrace its native forms, or explore other platforms should align with your business goals, budget, and desired level of integration and automation. It’s a strategic choice that can significantly impact your marketing and sales efficiency.

Frequently Asked Questions

What is a non-HubSpot form, and how does HubSpot track it?

A non-HubSpot form is essentially any HTML form on your website that wasn’t created using HubSpot’s own form builder. HubSpot tracks these forms by leveraging its tracking code, which, once installed on your website, scans pages for standard <form> tags. When a visitor submits one of these forms, the data is captured by the tracking code and pushed into your HubSpot CRM to create or update contact records.

Can I turn off tracking for a specific non-HubSpot form, but keep others active?

Unfortunately, no, you can’t individually “turn off” the tracking for a single non-HubSpot form directly within the HubSpot interface. The “Collect data from website forms” toggle found in Settings > Marketing > Forms > Non-HubSpot Forms is a global switch that affects all non-HubSpot forms detected on your website. If you need to stop tracking a specific form, you’d typically have to either turn off the global setting or modify the form itself on your website so it no longer meets HubSpot’s tracking requirements e.g., by altering its HTML structure or the submit button behavior.

What happens to my existing data if I turn off non-HubSpot form tracking?

If you turn off the “Collect data from website forms” setting, any historical data, contact records, or submissions that HubSpot already collected from your non-HubSpot forms will remain safely in your CRM. This action only stops future collection of data from those external forms. It won’t delete or alter any data that has already been processed and stored in HubSpot.

Why might my non-HubSpot form submissions not be appearing in HubSpot?

Several reasons can cause this. First, ensure the “Collect data from website forms” toggle is On in your HubSpot settings. Second, verify that the HubSpot tracking code is correctly installed and loading on the page with the form. Third, check if your form meets HubSpot’s requirements: it must be a static HTML form, wrapped in <form> tags, have an <input type="email"> field, use a standard <input type="submit">, and not be in an <iframe> or loaded dynamically via JavaScript. JavaScript conflicts or browser security settings can also block tracking. Crafting Stellar Newsletters with HubSpot Templates: Your Ultimate Guide

How do I manage email notifications for non-HubSpot form submissions?

You can set up email notifications for non-HubSpot form submissions to alert specific HubSpot users or teams. Go to Settings > Marketing > Forms > Non-HubSpot Forms. There, you’ll find a field where you can enter the email addresses of existing HubSpot users who should receive these submission notifications. This helps ensure that the relevant people are quickly informed of new leads or inquiries from your external forms.