Vinovest.com Reviews

Based on looking at the website, Vinovest.com positions itself as a premier platform for investing in fine wine and rare whiskey, offering a unique avenue for wealth building that goes beyond traditional assets.

The site claims to provide a modernized approach to an age-old investment class, emphasizing its historical performance and stability.

It aims to simplify the process of acquiring, managing, and selling these luxury assets, making them accessible to a broader range of investors seeking diversification and potentially strong returns.

The platform targets individuals interested in alternative investments, particularly those with an appreciation for the intrinsic value and long-term appreciation potential of aged wine and whiskey.

Vinovest highlights key benefits such as personalized portfolio creation, hassle-free management including storage and insurance, and an optimized sales process designed to maximize returns.

By focusing on asset ownership and expert handling, Vinovest seeks to address the complexities typically associated with investing in physical commodities like fine beverages, positioning itself as a comprehensive solution for passive, long-term wealth growth.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Understanding the Vinovest.com Investment Model

Vinovest.com operates on a model designed to democratize access to an asset class historically dominated by ultra-high-net-worth individuals and industry insiders: fine wine and rare whiskey.

The core proposition is to transform these luxury goods into accessible, managed investment vehicles.

This isn’t about buying a bottle to drink next week.

It’s about acquiring high-grade, age-worthy vintages and spirits with the expectation of appreciation over several years.

How Vinovest Sources and Authenticates Assets

The platform emphasizes its rigorous process for acquiring investment-grade wines and whiskeys. This isn’t just any bottle off the shelf.

Vinovest states that its team leverages deep industry connections and expertise to source bottles directly from:

• Producers: Ensuring provenance and authenticity from the start.
• Reputable Merchants: Working with established dealers known for their quality and storage practices.
• Private Collectors: Tapping into exclusive collections that may not be available on the open market.

Authentication is paramount.

Vinovest claims to employ a multi-layered verification process to ensure the bottles are genuine, in optimal condition, and have an impeccable chain of custody.

This reportedly includes visual inspections, checking against industry databases, and verifying documentation.

The goal is to mitigate the significant risks associated with counterfeiting and poor storage that plague the traditional fine wine market. Voxblock.com Reviews

The Role of Expert Curation and Portfolio Construction

A key selling point for Vinovest is the notion of “personalized portfolio creation.” They state that once a client defines their investment goals and risk tolerance, a team of experts—likely sommeliers, wine economists, and financial analysts—curates a portfolio. This isn’t a DIY platform. it’s managed.

• Tailored Allocation: Portfolios are built based on factors like investment horizon e.g., 4-10 years for wine maturity, preferred regions Bordeaux, Napa Valley, etc., and expected returns.
• Diversification: The experts aim to diversify the portfolio across different vintages, producers, and even types wine vs. whiskey to spread risk and capitalize on varying market dynamics.
• Market Analysis: Vinovest implies continuous monitoring of market trends, auction results, and critical ratings to identify undervalued assets or optimal selling points.

This expert-driven approach is meant to differentiate Vinovest from simply buying bottles and hoping for the best.

It’s a service model where clients outsource the complexities of market research, sourcing, and timing.

Performance and Track Record Claims on Vinovest.com

Vinovest prominently displays various performance metrics and historical returns on its website, aiming to instill confidence in potential investors.

These figures are crucial for anyone considering alternative asset classes, as they provide a glimpse into the potential upside.

Analyzing Reported Returns and Historical Data

The website highlights several examples of impressive returns, such as:

• Dominus, Napa Valley 2011: An annualized return of 30.6% over a 10-12 year holding period.
• High-Rye Whiskey Batch 1: An annualized return of 52.6%.
• Other specific bottles showing gains like +1,300%, +34.17%, +62.1%, and +168.4% “since release.”

It’s vital to interpret these numbers with a critical eye.

While compelling, these are often specific examples and represent past performance, which is never a guarantee of future results.

The “since release” figures, for instance, might represent the lifetime return of a highly successful bottle, rather than an average portfolio return.

Investors should seek clarity on the methodology behind these reported figures—are they gross returns, net of fees, and what is the typical holding period for these gains? Hyperproof.com Reviews

Comparing Wine & Whiskey to Traditional Assets

Vinovest attempts to position wine and whiskey as competitive, if not superior, to traditional asset classes.

The site states: “Wine and whiskey are as timeless as gold and diamonds—yet have performed better than both over the past 100 years.” This is a bold claim, and while certain indices like the Liv-ex Fine Wine 1000 have shown resilience and growth, particularly during periods of market volatility, comparing directly over a century can be complex due to data availability and market conditions.

• Diversification Play: The primary argument for investing in these assets often centers on diversification. They are considered “real assets” with low correlation to traditional stock and bond markets, potentially offering a hedge during economic downturns.
• Inflation Hedge: Like other tangible assets, fine wine and whiskey can potentially act as an inflation hedge, as their value is tied to scarcity and demand rather than fluctuating currency values.
• Scarcity and Aging: Unlike many financial assets, wine and whiskey physically improve with age up to a point and become scarcer as bottles are consumed. This inherent characteristic can drive up value.

However, it’s crucial to acknowledge the unique risks.

These markets can be illiquid, subject to fashion and taste shifts, and highly dependent on expert curation and storage conditions.

The historical data presented should be viewed as illustrative, not predictive.

The Management and Storage Solution Offered by Vinovest.com

One of the most compelling aspects of Vinovest.com’s offering is its claim to provide “hassle-free management” of fine wine and whiskey portfolios.

This addresses significant logistical challenges that would otherwise deter most individual investors from entering this asset class.

Professional Storage and Insurance

Vinovest explicitly states: “There’s no climate control to manage, no merchants to haggle with, no insurance to buy—just tailored wine and whiskey holdings, expertly handled, stored, and traded by your personal Vinovest team.” This is a huge value proposition.

• Climate-Controlled Facilities: Fine wine and whiskey require specific temperature and humidity levels to age properly and prevent spoilage. Vinovest claims to utilize professional, bonded, and climate-controlled warehouses globally. These facilities are designed to protect bottles from light, vibration, and extreme temperature fluctuations, which are critical for preserving their value.
• Comprehensive Insurance: The website implies that all holdings are fully insured. This covers potential risks such as damage, theft, or loss. For physical assets of high value, insurance is non-negotiable, and Vinovest taking care of this removes a major hurdle for investors. Details regarding the insurer, coverage limits, and deductible would be important for a prospective investor to understand.
• Security: Professional storage facilities are typically equipped with robust security measures to protect valuable inventory. This often includes 24/7 surveillance, restricted access, and advanced alarm systems.

By centralizing storage and insurance, Vinovest effectively removes the operational burden from the investor, who might otherwise struggle to find suitable storage solutions or navigate complex insurance policies for high-value collectibles.

Portfolio Tracking and Reporting

Beyond just physical management, Vinovest states it provides ongoing portfolio tracking. Bettermode.com Reviews

Investors need transparency and insight into how their assets are performing.

• Online Dashboard: It’s implied that clients receive access to an online dashboard where they can view their portfolio’s composition, current market values, and performance metrics. This allows investors to monitor their holdings without needing to be wine or whiskey market experts themselves.
• Regular Updates: While not explicitly detailed, such platforms typically provide regular reports or updates on market conditions, specific bottle valuations, and potential selling opportunities. This keeps investors informed about their assets’ progress.
• Expert Oversight: The “personal Vinovest team” suggests that investors have access to experts who can provide insights, answer questions, and perhaps even offer advice on portfolio adjustments.

This comprehensive management system is designed to provide peace of mind and convenience, making the investment process as hands-off as possible for the client.

The core idea is that you own the assets, but Vinovest handles all the logistics and expert management.

Ownership and Liquidity: What Happens When You Want to Sell?

A critical aspect of any investment, especially in alternative assets, is understanding ownership rights and the process of liquidation.

Vinovest.com addresses these concerns, outlining how investors retain ownership and how the platform facilitates sales.

100% Client Ownership of Bottles

Vinovest explicitly states: “Best of all, you own your wine holdings 100%.” This is a significant point.

It means that the wine and whiskey purchased through Vinovest are registered in the client’s name.

This isn’t a fractional ownership scheme or a fund where you own shares in a pooled asset. You directly own the physical bottles.

• Asset Security: In the event of any issues with Vinovest as a company, your ownership of the physical assets theoretically provides a layer of security. The bottles are yours, stored on your behalf.
• Physical Delivery Option: The website even offers: “We’ll even ship your bottles to your doorstep if you’d like to drink them.” While the primary intent is investment, this option reinforces the concept of full ownership and provides flexibility. However, it’s crucial to consider the tax implications and potential loss of investment value if consumed. Shipping logistics and costs would also apply.

This direct ownership model differentiates Vinovest from some other alternative investment platforms that might offer shares in a collective fund or investment trust.

The Optimized Sale Process and Market Access

Selling fine wine and whiskey can be complex, involving navigating auction houses, private buyers, or specialized merchants. Txtmoji.com Reviews

Vinovest claims to streamline this process: “When your wine and whiskey reach maturity in 4 to 10 years, we coordinate with premium buyers to sell for the maximal return—which we send on to you.”

• Timing the Market: Vinovest’s experts are expected to identify optimal selling windows, often when a particular vintage or bottle has reached its peak investment potential or when market demand is high. The 4-10 year maturity period suggests a long-term investment horizon.
• Access to Premium Buyers: The platform leverages its network to connect holdings with a global network of buyers, including:
  • Auction Houses: Major wine auctions are a traditional route for high-value bottles.
  • Private Collectors: Discerning individuals seeking specific vintages.
  • Global Merchants: Wholesalers and retailers in the fine wine and spirits trade.
• Maximizing Returns: By coordinating with these buyers, Vinovest aims to secure the best possible market price for the client’s assets, handling the negotiation, transaction, and shipping logistics.
• Liquidation Timeframe: While the process is “optimized,” the actual timeframe for liquidation can vary depending on market demand for specific bottles. Fine wine and whiskey are generally less liquid than publicly traded stocks, and investors should be prepared for potential delays in converting assets to cash.

The promise here is to remove the friction from the sales process, allowing investors to realize their gains without becoming experts in wine brokerage themselves.

This ‘concierge’ approach to selling is a core part of Vinovest’s value proposition.

Fee Structure and Minimum Investment

Understanding the costs associated with any investment platform is paramount.

Vinovest.com, like most managed investment services, charges fees for its services.

These fees directly impact an investor’s net returns.

Explaining the Vinovest Fee Model

While specific fee percentages aren’t immediately prominent on the homepage text provided, investment platforms typically levy fees based on different models.

Common structures for alternative asset management services include:

• Annual Management Fee: This is usually a percentage of the total assets under management AUM. This fee covers the expert curation, sourcing, storage, insurance, and ongoing portfolio management. It’s a recurring charge that accounts for the continuous service provided. For comparison, traditional wealth managers might charge 0.5% to 1.5% of AUM, while specialized alternative asset platforms might be higher due to the unique nature of the assets.
• Sales/Exit Fee Commission: Some platforms may charge a commission or percentage of the sale price when an asset is liquidated. This fee is often justified by the effort involved in finding buyers, negotiating prices, and handling logistics to maximize the selling price.
• Transaction Fees: Less common for a managed portfolio, but sometimes applicable for direct purchases or specific services.

It’s crucial for prospective investors to locate the detailed fee schedule, which is typically found in an FAQ section, terms of service, or a dedicated “Pricing” page on the website.

Understanding what’s included in the annual fee e.g., insurance, storage, expert advice is essential. Beepo.com Reviews

Minimum Investment Requirements

Investment platforms often have minimum investment thresholds, particularly for services involving physical asset management and expert curation.

These minimums help ensure that the fees collected can reasonably cover the operational costs per client.

• Entry Level Tiers: Vinovest, being a managed service, is likely to have a minimum investment amount. This could range from a few thousand dollars to tens of thousands, depending on the level of service and portfolio customization offered.
• Tiered Services: Some platforms offer tiered service levels, where higher investment amounts unlock lower fees or more personalized services e.g., a dedicated portfolio manager.

The minimum investment amount indicates the target demographic for the platform.

A higher minimum suggests a focus on accredited investors or high-net-worth individuals, while a lower minimum could indicate an attempt to broaden accessibility.

The lack of this detail on the homepage means a deeper dive into the site is required for full transparency.

User Experience and Customer Support

Beyond the investment model itself, the practicality of using a platform heavily depends on its user experience and the quality of its customer support.

Vinovest.com aims to provide a modern, hassle-free investment journey.

Website Navigation and User Interface

A “modern investing platform” implies an intuitive and easy-to-use digital interface.

Key elements of a good user experience on Vinovest would include:

• Clean Design: The website’s immediate appearance suggests a professional and uncluttered layout, making it easy to find core information.
• Dashboard Accessibility: For existing clients, a well-designed online dashboard is crucial. It should clearly display portfolio performance, asset holdings, historical data, and any relevant reports or notifications.
• Seamless Onboarding: The “Get Started” call to action suggests a simplified process for new users to sign up, provide their investment goals, and begin building a portfolio. This would likely involve online forms and perhaps a consultation scheduling tool.
• Educational Resources: Given the niche nature of wine and whiskey investment, a good platform would provide educational content articles, guides, FAQs to help users understand the market dynamics, risks, and benefits.

A smooth and transparent digital experience reduces friction and builds trust, especially for an investment in a less conventional asset class. Salesql.com Reviews

Availability and Responsiveness of Customer Service

For any investment platform, reliable customer support is paramount.

Investors need to be able to get their questions answered and issues resolved promptly.

• Multiple Contact Channels: Ideally, Vinovest would offer various ways to contact support, such as:
  • Email: For detailed inquiries that don’t require immediate resolution.
  • Phone Support: For urgent matters or direct conversations with support agents.
  • Live Chat: For quick questions and immediate assistance during business hours.
  • Dedicated Account Manager: For higher-tier clients, a personal contact can be invaluable for bespoke advice and problem-solving.
• Expertise of Support Team: Given that clients are investing in specialized assets, customer service representatives should be knowledgeable about fine wine and whiskey markets, as well as the platform’s operations and investment strategies.
• Problem Resolution: The ability to efficiently resolve issues, whether they relate to account management, portfolio performance queries, or withdrawal processes, is a critical measure of customer support quality.

The mention of “a great customer service team” in a testimonial indicates Vinovest’s focus on this aspect.

However, objective assessment requires independent reviews or direct interaction.

Risks and Considerations for Wine & Whiskey Investment

While Vinovest.com highlights the potential benefits of investing in fine wine and whiskey, it’s crucial to acknowledge the inherent risks and unique considerations associated with this alternative asset class.

No investment is without its downsides, and these factors should be weighed carefully before committing capital.

Market Volatility and Illiquidity

Unlike publicly traded stocks that can be bought and sold within seconds, fine wine and whiskey markets have different dynamics:

• Niche Market Fluctuations: While often seen as uncorrelated to traditional markets, the fine wine and whiskey market can still experience its own forms of volatility. Factors like changing consumer tastes, vintage quality variations, economic downturns affecting luxury goods, or even geopolitical events can influence prices.
• Lack of Broad Market Access: The buyer pool for high-value, specific bottles of wine or whiskey is much smaller and more specialized than for common stocks. This can lead to periods where it’s difficult to find a buyer at the desired price.
• Long Holding Periods: Vinovest itself mentions a 4-10 year maturity period for wine. This signifies that these are not short-term investments. Capital is locked up for extended periods, and attempting to sell prematurely might incur losses or significantly impact returns.
• Lower Liquidity: Converting these assets back into cash can take time, sometimes weeks or even months, depending on the specific bottle and market conditions. This illiquidity means funds aren’t readily accessible.

Dependence on Expert Curation and Storage

Vinovest’s model heavily relies on its expertise in selecting and managing the assets. This introduces a layer of dependence:

• Curator Risk: The success of the investment largely hinges on the Vinovest team’s ability to identify undervalued assets, predict market trends, and make optimal buy/sell decisions. If their expertise falls short, portfolio performance could suffer.
• Storage Integrity: While Vinovest claims professional storage, any issues with environmental control, security breaches, or natural disasters at the storage facilities could compromise the physical assets. Although insurance is provided, the intangible loss of a unique or rare bottle can be significant.
• Transparency: Investors rely on Vinovest’s reporting for valuations and performance. While direct ownership is stated, the physical assets are out of the investor’s direct control, making trust in the platform’s processes paramount.

Regulatory and Tax Implications

Investing in physical commodities like wine and whiskey can have complex regulatory and tax implications that differ from traditional financial instruments:

• Capital Gains Tax: Profits from the sale of fine wine or whiskey are typically subject to capital gains tax. In some jurisdictions, they might even be classified as “collectibles,” which can have a higher capital gains tax rate than standard long-term capital gains.
• VAT/Sales Tax: When bottles are purchased or shipped, there may be various taxes, duties, or tariffs depending on the origin and destination.
• No Dividends: Unlike stocks that might pay dividends, wine and whiskey do not generate passive income. Returns are purely from capital appreciation.
• Regulatory Scrutiny: As alternative investments become more popular, they may attract increased regulatory scrutiny, potentially leading to new rules or reporting requirements that could impact the market.

Prospective investors should consult with a financial advisor and a tax professional to understand the full implications of investing in wine and whiskey through platforms like Vinovest, especially concerning their specific jurisdiction. Sleepagotchi.com Reviews

The Vinovest Proposition: Is it Right for You?

After dissecting the various aspects of Vinovest.com, the final question boils down to whether this platform aligns with an individual investor’s financial goals and risk appetite.

It’s a niche investment, and its suitability depends heavily on personal circumstances and investment philosophy.

Who Might Benefit from Vinovest.com?

• Diversification Seekers: Investors looking to truly diversify beyond traditional stocks, bonds, and real estate. Fine wine and whiskey can offer low correlation to these markets, potentially buffering portfolio performance during downturns.
• Long-Term Investors: Individuals with a patient approach, willing to tie up capital for 4-10 years or more, understanding that liquidity is not immediate.
• Those with an Appreciation for Luxury Assets: Investors who understand the intrinsic value, scarcity, and cultural significance of fine wine and rare spirits, beyond just financial metrics.
• Passive Investment Preference: Individuals who want exposure to this asset class without the hassle of sourcing, authenticating, storing, insuring, or selling bottles themselves. Vinovest’s managed service is ideal for those who prefer a hands-off approach.
• High-Net-Worth Individuals: Given potential minimum investment requirements and the nature of the assets, individuals with substantial capital looking to allocate a portion to alternatives might find this appealing.

Who Might Vinovest.com Not Be Suitable For?

• Short-Term Investors: Anyone looking for quick returns or who anticipates needing their capital back within a few years should look elsewhere.
• Highly Risk-Averse Investors: While portrayed as stable, the fine wine and whiskey market still carries specific risks illiquidity, market shifts, dependence on expert management, potential for counterfeits in the broader market.
• Those Seeking Passive Income: Unlike dividend stocks or rental properties, wine and whiskey do not generate recurring income. returns are solely from capital appreciation upon sale.
• Investors Unwilling to Pay Management Fees: For those who prefer direct investment or feel capable of managing and storing their own wine collections, the fees might seem excessive.
• Beginner Investors: Individuals new to investing might be better served by starting with more liquid, traditional assets before venturing into specialized alternatives.
• Those with Ethical or Religious Objections to Alcohol: Given the nature of the assets, any investor with personal objections to investing in alcohol would naturally find Vinovest unsuitable.

Ultimately, Vinovest.com presents a compelling, albeit specialized, opportunity for investors looking to expand their portfolio into tangible luxury assets with a historical track record of appreciation.

However, as with any investment, thorough due diligence, a clear understanding of the risks, and alignment with personal financial goals are paramount.

It’s a venture into a market that requires a different kind of patience and perspective than your typical stock market play.

Frequently Asked Questions

Is Vinovest.com a legitimate investment platform?

Based on checking the website, Vinovest.com presents itself as a legitimate platform specializing in fine wine and whiskey investment, highlighting its managed services and historical performance claims.

It showcases features like expert curation, professional storage, and a structured selling process.

What is the minimum investment for Vinovest.com?

The provided homepage text does not explicitly state the minimum investment amount for Vinovest.com.

Typically, alternative asset platforms like this have minimums that can range from a few thousand dollars to tens of thousands, depending on the service tier.

You would need to check their dedicated “Pricing” or “FAQ” sections for this detail. Freetinytools.com Reviews

How does Vinovest.com make money?

Based on the general business model of managed investment platforms, Vinovest.com likely generates revenue through annual management fees a percentage of assets under management and potentially a commission or fee when bottles are sold on behalf of clients.

Is investing in wine and whiskey through Vinovest.com safe?

Investing in fine wine and whiskey carries inherent risks, but Vinovest.com aims to mitigate some of these by offering professional storage, insurance, and expert authentication.

However, like all investments, value can fluctuate, and there’s no guarantee of returns.

Can I really own the physical wine and whiskey bottles?

Yes, Vinovest.com explicitly states, “Best of all, you own your wine holdings 100%.” This means the bottles purchased through the platform are legally owned by you and are stored on your behalf.

What kind of returns can I expect with Vinovest.com?

Vinovest.com highlights historical returns such as “30.6% annualized return” for specific wines and “52.6% annualized return” for certain whiskeys.

However, past performance is not indicative of future results, and actual returns will vary based on market conditions and the specific assets in your portfolio.

How long do I need to hold my investment?

Vinovest.com indicates that wine and whiskey typically reach maturity for optimal returns within “4 to 10 years.” This suggests a long-term investment horizon is expected.

What happens if I want to drink my wine?

Vinovest.com states, “We’ll even ship your bottles to your doorstep if you’d like to drink them.” While the primary intent is investment, you have the option to take physical possession of your owned bottles.

Note that this would remove them from your investment portfolio.

How does Vinovest.com ensure the authenticity of bottles?

While not detailed on the homepage, Vinovest.com implies rigorous authentication processes by sourcing from reputable producers, merchants, and collectors, likely involving expert verification to prevent counterfeiting. Portfoliometa.com Reviews

Where are the wines and whiskeys stored?

Vinovest.com mentions “hassle-free management” which includes professional, climate-controlled storage.

These are typically bonded warehouses designed specifically for fine wine and spirits, but specific locations are not detailed on the homepage.

Is my wine and whiskey insured with Vinovest.com?

Yes, Vinovest.com suggests comprehensive coverage by stating, “no insurance to buy—just tailored wine and whiskey holdings, expertly handled, stored, and traded by your personal Vinovest team.” This implies that insurance is included as part of their service.

How do I sell my wine or whiskey with Vinovest.com?

Vinovest.com states they provide an “optimized sale process” where they “coordinate with premium buyers to sell for the maximal return” once your assets reach maturity.

They handle the logistics of finding buyers and processing the sale.

Is wine and whiskey investment liquid?

No, investing in fine wine and whiskey is generally considered illiquid compared to traditional financial assets like stocks.

While Vinovest.com aims to optimize the sale process, converting assets to cash can take time, potentially weeks or months.

Can I lose money with Vinovest.com?

Yes, like any investment, there is a risk of losing money.

The value of fine wine and whiskey can fluctuate due to market conditions, changes in demand, and other economic factors.

Past performance does not guarantee future returns. Wheelio.com Reviews

Does Vinovest.com offer whiskey investment as well?

Yes, the website explicitly mentions “wine and whiskey investment platform” and highlights examples like “High-Rye Whiskey Batch 1” with reported returns, confirming they offer both.

How does Vinovest.com personalize my portfolio?

Vinovest.com states that you “Simply share your investing goals and preferences with us and our experts will craft the perfect wine and whiskey portfolio tailored to your needs.” This suggests a consultation-based approach to portfolio creation.

What happens if Vinovest.com goes out of business?

Since Vinovest.com states you own your wine holdings 100%, your physical assets would theoretically remain yours and would be stored in bonded warehouses.

The specifics of asset recovery would depend on the legal agreements and operational procedures in such an event.

Are there any hidden fees with Vinovest.com?

The homepage text does not detail all fees.

For full transparency, it is always recommended to review the detailed fee schedule, terms of service, and any legal documents provided by Vinovest.com to understand all potential costs.

How does Vinovest.com compare to buying wine directly from a merchant?

Vinovest.com aims to provide a managed, hands-off investment experience, handling sourcing, authentication, storage, insurance, and selling.

Buying directly would require you to manage all these complex aspects yourself, which can be challenging for an investment purpose.

What expertise does the Vinovest.com team have?

While specific team member qualifications aren’t on the homepage, the platform implies a team of experts for “personalized portfolio creation” and “expertly handled, stored, and traded” assets, suggesting specialists in wine, whiskey, and financial markets.

Reczee.com Reviews