Struggling to figure out if HubSpot Academy’s digital marketing courses are actually worth your time, especially given what people are saying on Reddit? You’re not alone! Many aspiring and even seasoned marketers often pop onto Reddit to get the real scoop, looking for unfiltered opinions on whether these free certifications truly help with job hunting, skill development, or just look good on a resume. This article is your detailed guide, drawing insights directly from community discussions and official information to give you a clear picture. We’ll explore what HubSpot Academy offers, weigh the common pros and cons shared by users, dig into which certifications get the most buzz, and help you decide if jumping into a HubSpot course is the right move for your digital marketing journey. Think of this as your friendly, no-fluff guide to navigating HubSpot Academy through the lens of real-world experiences, helping you make an informed decision for your career growth.

So, you’re wondering about HubSpot Academy and its digital marketing courses, right? One of my go-to tricks when I’m checking out any online learning platform is to hit up Reddit. It’s like a goldmine for honest, no-holds-barred opinions, where people aren’t afraid to share what worked and what totally missed the mark. When you type in “HubSpot Academy digital marketing Reddit,” you’ll find a lively mix of folks – from absolute beginners trying to break into the field to experienced pros looking to brush up their skills or add another badge to their LinkedIn profile. They all want to know one thing: Is it really worth it?

HubSpot Academy has become a pretty big name in the world of free online learning, especially for anything related to digital marketing, sales, and customer service. They offer a ton of courses and certifications, all designed to teach you their “inbound methodology,” which is essentially attracting customers by creating valuable content and experiences tailored for them. This approach is all about being helpful rather than interruptive, which is a pretty solid philosophy for today’s marketing world.

The thing is, with so many free options out there, it’s easy to feel a bit overwhelmed. You might see comments praising HubSpot certifications for being a great starting point for beginners, a way to learn foundational skills without spending a dime. But then, you’ll also stumble upon threads where people feel the content can be a bit basic, or sometimes even a little “outdated” or “boring”. It’s a real mixed bag, and that’s exactly what we’re here to unpack.

The digital marketing industry itself is booming, with job postings for digital marketing roles growing by 22% annually since 2020, and a projected growth of 10% from 2021 to 2031 for the advertising and marketing field as a whole. This means there’s a huge demand for skilled professionals, and certifications can absolutely help you stand out. But the question remains: do HubSpot’s free digital marketing certifications truly give you an edge, or are they just resume fluff? We’ll dive into the specifics, exploring what people on Reddit genuinely think, the pros and cons, and how you can actually leverage these certifications to boost your career.

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Table of Contents

What’s the Deal with HubSpot Academy’s Digital Marketing Offerings?

If you’ve spent any time looking into online marketing education, chances are you’ve bumped into HubSpot Academy. They’ve really made a name for themselves by offering a comprehensive library of free educational content. We’re talking courses, lessons, and certifications that cover a wide range of business skills, not just marketing.

Their main appeal, beyond being free, is their focus on inbound marketing. This philosophy is all about drawing customers in with valuable content and experiences, rather than pushing your message out with traditional, often interruptive, advertising. It’s a customer-centric approach that many modern businesses embrace.

Key Digital Marketing Certifications They Offer

HubSpot Academy has several certifications that are particularly popular for digital marketers. These include:

Digital Marketing Certification: This is often seen as a flagship course, designed to help you create a human-centered, inbound-first digital marketing strategy. It touches on SEO, social media, email, and content creation. Reddit users often recommend it as a good starting point for beginners to get a solid overview of the field.
Content Marketing Certification: This one dives deep into planning, creating, and promoting content that resonates with your audience. You’ll learn frameworks and strategies for effective content marketing.
SEO Training Course: Essential for anyone wanting to get their content found online, this course covers everything from keyword research to technical SEO and link building.
Social Media Marketing Certification: With social media being a huge part of digital presence, this course focuses on building an effective social media strategy, extending your reach, and measuring ROI.
Email Marketing Certification: Learn how to craft effective email campaigns, nurture leads, and build strong customer relationships through email.
Inbound Marketing Certification: This course is foundational to HubSpot’s entire approach, teaching you the core principles of inbound methodology and how to apply them across your marketing efforts.

What’s cool is that all these courses come with a free certification once you complete them, which you can then add to your resume or LinkedIn profile. They even make it easy to sign up, usually just needing your name and email address.

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Why People Head to Reddit for HubSpot Academy Insights

So, why do so many people flock to Reddit when they’re thinking about HubSpot Academy? Well, it’s pretty simple: Reddit is known for its raw, unfiltered community discussions. Unlike polished reviews on official sites or glowing testimonials, Reddit threads often show you the real picture—the good, the bad, and the sometimes brutally honest.

Unbiased Opinions: People on Reddit aren’t usually trying to sell you anything. They’re often just other students, job seekers, or industry professionals sharing their personal experiences, struggles, and successes. This makes their feedback feel more trustworthy.
Specific Use Cases: You’ll find niche discussions that apply to very specific situations. For example, someone might ask, “Are HubSpot certifications good if I already have a marketing degree?” or “Which HubSpot certification is best for freelancing?”. These tailored questions lead to nuanced answers you might not find elsewhere.
Current Relevance: The digital marketing world changes fast. A Reddit thread from a month ago could have more up-to-date information on a course’s relevance than an article written a year ago. Users often discuss if the content feels “outdated” or if it keeps pace with the latest trends.
Community Support: Beyond just reviews, Reddit offers a sense of community. You can ask follow-up questions, get advice on how to leverage the certs, or even find study partners. It’s a place to bounce ideas off people who are going through similar experiences.

Basically, Reddit acts as a peer-to-peer review platform where you can get a holistic view of HubSpot Academy’s offerings from a diverse group of users.

Common Reddit Sentiments: The Good, The Bad, and The Realistic

Diving into Reddit threads about HubSpot Academy reveals a pretty consistent set of opinions. It’s definitely not a one-size-fits-all answer, but there are clear patterns in what people love and what they critique.

The Good: Why Redditors Appreciate HubSpot Academy

It’s Free and Accessible: This is, hands down, the biggest pro mentioned across Reddit. In a world where many quality courses come with a hefty price tag, HubSpot Academy offers valuable learning resources and certifications at no cost. This makes it a fantastic option for students, those new to digital marketing, or anyone on a tight budget trying to learn new skills.
Great for Foundational Knowledge: Many users agree that HubSpot Academy excels at teaching the basics and fundamental concepts of digital marketing. If you’re starting from scratch, these courses provide a solid introduction to areas like SEO, content marketing, social media, and email marketing. It’s a good way to understand the “big picture” of inbound marketing.
Resume Boost for Beginners: While opinions vary on the long-term impact, many entry-level job seekers on Reddit mention that adding HubSpot certifications to their resume or LinkedIn profile helps them stand out. It signals to potential employers that you’re proactive, eager to learn, and have a foundational understanding of key marketing principles. Some even say it directly helped them land their first job.
Introduction to the HubSpot Platform: For those working with or planning to work with HubSpot’s CRM and marketing tools, the academy courses are invaluable. They teach you how to use the software effectively, which can be a huge plus in roles where HubSpot is integral.

The Bad: Where Redditors See Room for Improvement

Lacks Depth for Experienced Marketers: A frequent criticism is that the courses can feel too superficial for anyone with existing digital marketing experience. While great for beginners, experienced pros often find the content doesn’t go “in-depth” enough to provide advanced strategies or complex problem-solving skills.
Can Be Boring or Outdated: Some Redditors have noted that certain courses or modules can be a bit dry, unengaging, or feel slightly behind the curve with rapidly digital trends. This can make it hard to stay consistent, as one user pointed out, contrasting it with the more engaging Google Skillshop courses they found. While HubSpot does update courses, some older content might still be floating around.
HubSpot Product Focus: While great for learning the platform, some users feel the content is heavily geared towards pushing HubSpot’s own products and services. This means the lessons might not always be entirely tool-agnostic or provide a broader view of the marketing ecosystem beyond HubSpot.
Ease of Certification Can Reduce Perceived Value: A common sentiment, especially in older threads, is that some certifications are “too easy” to obtain. One user mentioned passing a 60-question inbound test with ease without watching the videos, suggesting it might not always be a true measure of deep knowledge. This ease can sometimes diminish the certificate’s perceived value among some employers or experienced marketers.

The Realistic: Making the Most of It

The general consensus from Reddit is that HubSpot Academy is an excellent starting point, but it’s rarely enough on its own. It’s like getting your driver’s permit – you know the rules, but you still need to hit the road to truly learn how to drive. HubSpot Email Marketing Pricing: Your Ultimate Guide for 2025

The most valuable advice from the community revolves around pairing the certifications with practical experience. Whether it’s running mock campaigns, starting your own blog, freelancing for small businesses, or securing an internship, applying what you learn is crucial. As one agency owner put it, they’d be more impressed by someone who took the HubSpot classes, Google Ads, and Analytics certifications, and then found a product or service to build a mock campaign for, showcasing their ability to apply the knowledge.

So, while HubSpot Academy might not turn you into a marketing guru overnight, it certainly provides a strong foundation and a recognized credential that can help open doors, especially if you complement it with real-world application.

Key Digital Marketing Certifications from HubSpot Academy and Reddit’s Take

HubSpot Academy offers a good variety of certifications within the digital marketing sphere. Let’s break down some of the most frequently discussed ones on Reddit and see what the community typically thinks.

Digital Marketing Certification

This is often the first stop for many beginners. It’s a broad course that covers foundational elements like SEO, social media, email marketing, and content creation, all within HubSpot’s inbound framework. It’s designed to help you create a solid digital marketing strategy. Email marketing hubspot certification

Reddit’s Take: Generally well-regarded as an excellent starting point for those new to the field. People appreciate its comprehensive overview and the fact that it’s free. However, some find it a bit “fluffy” or not deep enough if you’re already familiar with the basics. It’s seen as good for getting a general understanding and a useful resume addition when you’re just starting out.

Content Marketing Certification

This certification focuses on developing and executing a content strategy, from ideation to creation, promotion, and measurement. It emphasizes creating valuable content that attracts and engages your target audience.

Reddit’s Take: Many find this course helpful for understanding content strategy frameworks. It’s particularly recommended for those who want to get into content creation, blogging, or content management roles. Like the Digital Marketing Cert, it’s considered strong for fundamentals but might not cover advanced editorial or distribution strategies in immense detail.

SEO Training Course

This course dives into how to optimize websites for search engines, covering topics like keyword research, on-page SEO, technical SEO, and link building. The goal is to help your content rank higher in search results.

Reddit’s Take: SEO is a constantly field, and Redditors often discuss whether HubSpot’s SEO course keeps up. Some find it a good introduction to the core principles. However, given the rapid changes in search algorithms, some users question if certain aspects might become quickly outdated. It’s often suggested that this certification should be complemented with other, perhaps more specialized, SEO resources or practical experience with tools like Google Search Console and Google Analytics. ERP HubSpot: Unlocking Business Superpowers Through Integration

Social Media Marketing Certification

This one covers building a social media strategy, increasing reach, engaging audiences, and understanding social media advertising and ROI.

Reddit’s Take: This certification is often mentioned as useful for grasping the basics of social media strategy. However, like SEO, the social media changes incredibly fast. Redditors often highlight that while it provides a good theoretical base, real-world experience running campaigns, understanding ad managers, and managing budgets is crucial, especially for freelancing. It’s a good “starter kit” but needs hands-on application to truly be valuable.

Email Marketing Certification

This course teaches you how to create effective email campaigns, segment audiences, nurture leads, and measure email performance.

Reddit’s Take: Generally seen as a solid, practical course. Email marketing principles tend to be more stable than social media or SEO, so the content often holds up well over time. Users find it helpful for understanding automation, list management, and crafting engaging messages. It’s often recommended for anyone in a marketing role that involves direct communication with customers or leads.

Inbound Marketing Certification

This is HubSpot’s core philosophy. It teaches you the methodology of attracting, engaging, and delighting customers through valuable experiences. It ties together many aspects of digital marketing. Why HubSpot is a Game-Changer for Email Marketing

Reddit’s Take: This certification is frequently recommended, even by people who are critical of other HubSpot offerings. It’s seen as foundational for understanding modern marketing approaches and aligning with customer needs. Many Redditors who’ve taken it praise its ability to shift their mindset towards a more customer-centric approach, which is valuable regardless of the tools you use. It’s often highlighted as one of the “must-have” HubSpot certifications for anyone seriously pursuing a marketing career.

Are HubSpot Academy Certifications Worth It? Combining Reddit’s View and Expert Opinion

This is the million-dollar question that pops up everywhere, including a lot on Reddit: Are HubSpot Academy certifications actually worth the effort? The short answer, combining community sentiment and broader industry views, is: yes, but with some important context.

For Beginners vs. Experienced Marketers

For Beginners: Absolutely! If you’re just dipping your toes into digital marketing, HubSpot Academy is a fantastic, free resource to get started. It provides a structured way to learn fundamental concepts, understand the inbound methodology, and gain basic proficiency in various digital marketing channels like SEO, content, and social media. These certifications can give you a confidence boost and a tangible item to put on your resume when you have limited experience. They demonstrate initiative and a foundational understanding that many entry-level roles look for.
For Experienced Marketers: It Depends. If you’ve been in the game for a while, the core digital marketing or inbound certifications might feel a bit too basic or “fluffy”. However, they can still be valuable for specific reasons:
- Refreshing Knowledge: Digital marketing evolves, and a quick run through a certification can help you brush up on current best practices or reinforce principles you might have forgotten.
- Learning the HubSpot Platform: If your company uses HubSpot’s CRM or marketing hub, getting certified in specific software functions like Marketing Hub or Sales Hub can be incredibly useful for maximizing the tool’s potential. These show you know how to operate the actual software, not just the theory.
- Specialization: Focusing on a niche certification, like advanced content strategy or reporting, could add specialized knowledge to your existing skill set.

Boosting Your Resume and Job Prospects

Many Redditors agree that HubSpot certifications can be a positive addition to a resume, especially if you’re looking for your first digital marketing job or trying to switch careers. In fact, the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with approximately 860,000 job openings, according to LinkedIn. Entry-level digital marketers can earn an average starting salary of $55,000, with experienced professionals earning upwards of $100,000 annually. Showing you’ve invested time in learning these skills can give you an edge in a competitive market.

However, there’s a recurring theme: while certifications can get your foot in the door, they are rarely enough on their own. Employers, especially those in tech and healthcare industries which are projected to see significant growth in marketing roles in 2025, are looking for proof that you can apply what you’ve learned. Mastering HubSpot: Your Ultimate Demo Video Guide for Business Growth

Beyond the Certificate: Practical Skills and Portfolio

This is where Reddit’s advice truly shines: The certificate itself is just a piece of paper. the knowledge and how you apply it are what really count.

Hands-on Experience is King: Many seasoned marketers on Reddit emphasize that practical experience trumps certifications alone. Try to build a portfolio by:
- Creating a personal blog and applying SEO and content marketing strategies.
- Managing social media for a small local business even voluntarily.
- Running mock advertising campaigns.
- Getting an internship or an entry-level position where you can gain real-world experience.
Complement with Other Learning: Don’t put all your eggs in one basket. Many Redditors suggest combining HubSpot Academy with other free and sometimes paid resources like Google’s Digital Garage/Skillshop for Analytics and Ads, Coursera, Udemy, or LinkedIn Learning. Google’s certifications, for example, are highly valued, especially for tools like Google Analytics.
Focus on Skills Gaps: Identify areas where you need to improve or specialize. A 2025 report indicates that 56% of marketing and creative leaders reported skills gaps within their department, with high-demand skills including AI strategy, marketing analytics, and marketing automation. HubSpot Academy can help bridge some of these gaps, but be strategic about which courses you pursue.

In summary, HubSpot Academy certifications are a fantastic, free resource for gaining foundational digital marketing knowledge and a good way to bolster your resume, especially as a beginner. They offer an accessible entry point into a field experiencing significant growth. However, to truly succeed, you need to pair that theoretical knowledge with practical application, continuous learning, and a willingness to adapt to the ever-changing digital .

How to Get the Most Out of HubSpot Academy Tips from the Community

So, you’ve decided to give HubSpot Academy a shot? Great! Based on what folks on Reddit and other online communities share, here’s how you can make sure you’re getting the absolute most out of your time and effort:

Don’t Just Watch, Do: This is perhaps the most crucial piece of advice. Simply watching the videos and taking the quizzes won’t make you a digital marketing pro. As one agency owner highlighted, they’d be more impressed by someone who applied what they learned to real projects.
- Build a Mock Portfolio: If you don’t have client work, create your own. Start a simple blog about a topic you love, create social media profiles for it, and try to implement the SEO, content, and social media strategies you learn.
- Volunteer or Freelance: Offer your services to a small business, a family member’s business, or a non-profit. This hands-on experience is invaluable and gives you real results to talk about in interviews.
Focus on Software-Specific Certifications: While the conceptual courses are good, many Redditors suggest that the certifications directly related to HubSpot’s software like Marketing Hub, Sales Hub, or Service Hub can be more impactful for job prospects, especially if you plan to work in a company that uses HubSpot. These show concrete tool proficiency.
Supplement with Other Resources: HubSpot Academy is excellent, but it’s not the only game in town. Diversify your learning!
- Google Certifications: Get certified in Google Analytics and Google Ads. These are widely recognized and highly valued across the industry.
- Other Platforms: Explore courses on platforms like Coursera, Udemy, LinkedIn Learning, or even specialized courses for specific areas like local SEO.
- Industry Blogs and News: Keep up with the latest trends. Digital marketing changes rapidly, so consistently reading industry blogs and news outlets is essential.
Engage with the Community: Don’t learn in a bubble.
- Reddit: Keep an eye on subreddits like r/DigitalMarketing or r/marketing for current discussions, advice, and job opportunities.
- HubSpot Community: HubSpot itself has an active community where you can ask questions and learn from others.
- Network: Connect with other marketers on LinkedIn. Participate in discussions, share your insights, and learn from their experiences.
Be Strategic with Certifications: Don’t just collect every certificate you can. Think about your career goals and which certifications align best with them. If you want to specialize in SEO, for example, focus on that and then look for more advanced, practical SEO courses outside of HubSpot.
Understand the “Why”: HubSpot promotes the inbound methodology. Internalize this customer-centric approach. Even if you use different tools later, the philosophy of attracting and engaging customers with valuable content is a timeless and highly effective strategy.
Keep Learning: Digital marketing is a field of constant innovation, with advancements in AI, virtual reality, and data analytics constantly reshaping the . Be prepared for lifelong learning. High-demand skills for 2025 include AI strategy and marketing analytics.

By taking these steps, you’ll not only gain foundational knowledge from HubSpot Academy but also build the practical skills and diversified learning that truly make you stand out in the competitive digital marketing world. HubSpot Demo: Your Ultimate YouTube Guide to Mastering the Platform

Alternative & Complementary Learning Resources

While HubSpot Academy is a fantastic starting point, especially because it’s free, smart marketers know that a well-rounded education often involves pulling from several sources. Think of it like building a balanced meal – you need more than one ingredient! Here are some other resources that Reddit users and industry experts often recommend to supplement or even stand alongside HubSpot’s offerings:

Google Certifications

These are almost universally praised and highly recommended on Reddit, often alongside or even above HubSpot, for specific skills. They are also free and widely recognized.

Google Analytics Certification: Essential for understanding website traffic, user behavior, and campaign performance. Knowing how to use Google Analytics is a core skill for any digital marketer.
Google Ads Certifications: If you’re interested in paid advertising, these certifications prove your proficiency in setting up, managing, and optimizing ad campaigns across Google’s network.
Google Digital Garage/Skillshop: Offers various free courses on foundational digital marketing skills, with some users on Reddit finding them more engaging than certain HubSpot modules.

Other Online Course Platforms

For deeper dives, different perspectives, or accredited programs, these platforms are great options:

Coursera: Offers specializations and professional certificates from top universities and companies e.g., University of Illinois’s Digital Marketing Specialization. While many courses require a subscription, there are often free audit options.
Udemy: A huge library of courses on almost any digital marketing topic, often taught by practitioners. You can find courses ranging from beginner to advanced, often at affordable prices during sales.
LinkedIn Learning: If you have a LinkedIn Premium subscription or access through your workplace/library, this platform offers a vast array of video courses taught by industry experts, covering soft skills and technical marketing tools.
Simplilearn, edX, and Others: These platforms also offer various digital marketing programs, some of which are free and some paid, often providing more comprehensive curricula than introductory free courses.

Specialized Training and Tools

Sometimes, you need to go directly to the source for specific skills. Supercharging Your Data View: A Deep Dive into HubSpot Dashboard Filters

Social Media Platform Certifications: Facebook Blueprint Meta’s certification program is excellent for in-depth social media advertising knowledge. LinkedIn offers its own learning paths too.
Email Marketing Platform Resources: Many email service providers like Mailchimp, Constant Contact, or ConvertKit offer their own tutorials and guides for using their platforms, which can be very practical.
SEO Tools Training: Companies like Semrush, Ahrefs, and Moz provide extensive free and paid educational content related to SEO, often with their own mini-certifications or academies. These are crucial for practical SEO application.
Industry Blogs and Publications: Stay current by regularly reading trusted sources like Search Engine Journal, MarketingProfs, Neil Patel’s blog, or Social Media Examiner. These offer up-to-date strategies, news, and insights.

Hands-on Projects

This can’t be stressed enough: practical application is the ultimate teacher.

Personal Projects: Start a blog, run social media for a passion project, or build a simple website. Implement what you learn immediately.
Volunteer Work: Offer your digital marketing skills to a small non-profit or local business. This gives you real-world case studies for your portfolio.
Internships: Seek out internships, even unpaid ones to start, to gain direct experience in a professional setting.

By combining the foundational knowledge from HubSpot Academy with specialized certifications, hands-on projects, and continuous learning from diverse sources, you’ll build a robust skill set that makes you a valuable asset in the digital marketing job market. Remember, the goal isn’t just to collect certificates, but to acquire and apply knowledge that drives real results.

Frequently Asked Questions

What exactly is HubSpot Academy?

HubSpot Academy is the educational arm of HubSpot, a leading CRM platform. It offers a vast library of free online courses and certifications across digital marketing, sales, and customer service. Its primary aim is to teach individuals and businesses the inbound methodology, which focuses on attracting, engaging, and delighting customers through valuable content and experiences.

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Are HubSpot Academy certifications free?

Yes, almost all of HubSpot Academy’s courses and certifications are completely free. You just need to create a free account to get unlimited access to their content and earn certificates upon completion.

Are HubSpot certifications recognized by employers?

Yes, HubSpot certifications are generally recognized by employers, especially for entry-level roles or for validating foundational knowledge in digital marketing. Many Redditors and industry experts agree that they can be a valuable addition to your resume or LinkedIn profile, demonstrating initiative and a basic understanding of key marketing principles. However, their value is often enhanced when combined with practical experience and other industry-recognized certifications like those from Google.

Which HubSpot digital marketing certification is most valuable?

While “value” can be subjective and depend on your career goals, the Digital Marketing Certification and the Inbound Marketing Certification are often cited on Reddit as highly valuable starting points. The Digital Marketing cert offers a broad overview of essential topics, while the Inbound cert teaches HubSpot’s core customer-centric methodology, which is widely applicable.

Do HubSpot certifications expire?

Yes, HubSpot certifications do expire. Most certifications are valid for a specific period, often 12-24 months, after which you’ll need to retake the exam to maintain your certified status. This is to ensure that your knowledge remains current with the constantly digital marketing . HubSpot Digital Advertising Certification: Your Complete Guide to Mastering Online Ads

Is HubSpot Academy good for learning digital marketing from scratch?

Absolutely! HubSpot Academy is considered an excellent resource for learning digital marketing from scratch. It provides structured courses, foundational concepts, and a clear introduction to various digital marketing channels like SEO, social media, and email marketing. For absolute beginners, it’s a solid, free way to build a strong base of knowledge.

How long does it take to get a HubSpot digital marketing certification?

The time it takes varies by course. For example, the Digital Marketing Certification course is listed as approximately 5 hours and 25 minutes of content, including videos and quizzes. Other certifications like Content Marketing or Social Media Marketing might take a few hours each. You can complete them at your own pace.

Should I combine HubSpot certifications with other learning resources?

Yes, it’s highly recommended to combine HubSpot certifications with other learning resources and, most importantly, practical experience. Many Redditors suggest complementing HubSpot with Google Analytics and Google Ads certifications, courses from platforms like Coursera or Udemy, and hands-on projects to build a well-rounded skill set and portfolio.

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