Telecom.de Reviews

Based on looking at the website, Telecom.de is a prominent telecommunications provider in Germany, offering a wide array of services including mobile plans, internet including fiber optic, and television packages.

This review will delve into the various offerings, assess their value propositions, and consider the overall user experience as presented on their platform.

While the core services of telecommunications are generally permissible, it’s important to approach any digital service, including those related to entertainment, with a discerning eye to ensure alignment with our values.

For instance, any integrated TV packages that promote content contrary to Islamic principles, such as those featuring excessive podcast, immoral behavior, or themes that encourage polytheism, would be a concern.

It’s crucial for individuals to exercise personal responsibility in choosing and consuming content that enriches their lives in a permissible way.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Telecom.de Review & First Look

Navigating the Telecom.de website provides an immediate sense of a large, established telecommunications company.

The layout is clean, professional, and well-organized, making it relatively easy to find information about their services.

The homepage prominently displays current offers, such as “UNLIMITED Deutschlandweit für ⌀ 34,95 € mtl.

Pro Person bei 2 Karten” and “120 € Wechselbonus sichern! Exklusiv nur online.” This immediate focus on promotions suggests a strong marketing strategy aimed at attracting new customers and retaining existing ones through competitive pricing and incentives.

Initial Impressions on User Experience

The site’s design prioritizes clarity and accessibility.

Key service categories like “Mobilfunk,” “Internet & Glasfaser,” and “TV” are clearly sectioned, allowing users to quickly drill down into specific areas of interest.

The use of large, appealing graphics and concise descriptions helps in understanding the core benefits of each offer without overwhelming the user with too much detail upfront.

This user-centric design approach is crucial for a service provider dealing with diverse customer needs, from individuals seeking basic mobile plans to businesses requiring robust internet infrastructure.

Accessibility and Language Options

Being a German telecommunications provider, the primary language of the website is German.

While this is expected, for international users or those not fluent in German, this could pose a significant barrier. Cheerfulbuddha.co.uk Reviews

There isn’t an immediately obvious option for language switching to English or other languages, which might limit its global accessibility, though its target market is clearly Germany.

This highlights the importance of localizing services for specific regions, something Telecom.de has clearly done for the German market.

Telecom.de Pros & Cons

When evaluating Telecom.de, there are several advantages and disadvantages to consider, especially from a user’s perspective focusing on service quality, pricing, and content.

The Advantages of Telecom.de

• Extensive Network Coverage: As a major player, Telecom.de boasts one of Germany’s most comprehensive network coverages for mobile and internet services, including significant investments in 5G and fiber optics. This means more reliable connections and faster speeds, which are critical for both personal and professional use.
  • Data Point: As of early 2024, Telekom the parent company reported 96% 5G population coverage in Germany.
• Diverse Service Portfolio: From various mobile tariffs e.g., MagentaMobil M Young for under 28s at 24.95€ for 100GB to high-speed fiber internet starting at 19.95€ mtl. for the first 6 months and TV packages, they offer a one-stop-shop for telecommunication needs. This convenience can be a significant draw for customers looking to bundle services.
• Strong Promotional Offers: The website frequently highlights attractive deals, such as “120 € Wechselbonus,” “Kids Watch XPLORA for 1 € instead of 49.95 € + 3 months no tariff price,” and “6 Monate 0 € MagentaTV Smart.” These incentives can lead to considerable savings, especially for new customers or those switching providers.
• Customer Service and Support: While not explicitly detailed on the homepage, a large provider like Telecom.de typically has extensive customer support channels, including dedicated customer centers “Kundencenter” and apps “MeinMagenta App” for managing contracts and viewing bills, enhancing the overall user experience.

Potential Drawbacks and Considerations

• Cost: Despite promotional offers, Telecom.de’s standard pricing can sometimes be perceived as higher compared to smaller or discount providers in the German market. The premium often comes with the assurance of network quality and extensive service, but it’s a factor for budget-conscious consumers.
• Contractual Commitments: Like many telecom providers, their attractive deals often come with long-term contracts e.g., 24 months, which might limit flexibility for users who prefer shorter commitments.
• Bundled Entertainment Content: While MagentaTV offers a wide range of content, including exclusives like “The Handmaid’s Tale,” it’s crucial for users to review the content selection carefully. Many mainstream entertainment platforms often include programming that may not align with Islamic values e.g., podcast, dating themes, immodest behavior. Users should be mindful of what they subscribe to and ensure it promotes wholesome content or utilize parental controls if necessary.

Telecom.de Pricing

Understanding the pricing structure at Telecom.de involves looking at their various offerings for mobile, internet, and TV services.

They employ a tiered pricing model, often with introductory offers followed by standard rates.

Mobile Tariff Pricing

Telecom.de offers a range of mobile tariffs under their “MagentaMobil” brand, catering to different data needs and user segments.

• MagentaMobil S Young under 28: 100GB for 24.95€ promotional price. This is a compelling offer for younger users seeking significant data at a competitive price.
• Unlimited Plans: Starting around 34.95€ per person per month for two cards. This provides excellent value for heavy data users or families.
• Basic Plans e.g., Magenta Mobil XS: Offers entry into their 5G network, though specific pricing for basic plans isn’t prominently displayed on the homepage, suggesting a focus on higher-tier offers.

Internet & Fiber Optic Pricing

Internet services, particularly fiber optic, are positioned as high-speed solutions with attractive introductory rates.

• High-Speed Internet: The first six months start from 19.95€ per month, with potential price advantages of up to 100€ online. This initial discount makes fiber optic accessible.
• Standard Rates: After the introductory period, prices will typically increase, reflecting the higher speed and reliability of fiber connections. Users should check the full terms and conditions for long-term costs.
• WLAN Comfort Paket: An additional service to ensure stable home Wi-Fi, details on its pricing would be in a separate section of the site.

TV Service Pricing MagentaTV

MagentaTV is a key component of their bundled services, offering streaming and live TV.

• MagentaTV Smart: Currently promoted at 0€ for the first six months, then 10€ per month. This is a significant introductory offer for users looking to test the service or bundle it with internet.
• Exclusive Content: Highlighting shows like “The Handmaid’s Tale” as an exclusive feature, Telecom.de positions MagentaTV as a premium entertainment option.
• Consideration: As discussed, while the technical service is permissible, subscribers must be mindful of the content they choose to consume through such platforms to ensure it aligns with ethical and Islamic principles. Many mainstream TV services will include content that is not suitable for a Muslim household.

Telecom.de Alternatives

For users in Germany, there are several alternatives to Telecom.de, each with its own strengths, particularly in terms of pricing, network focus, or niche services.

When considering alternatives, it’s wise to weigh network coverage, data allowances, contract flexibility, and customer support against your specific needs. Lidt.co.uk Reviews

Mobile Alternatives

• Vodafone: Another major player in Germany, Vodafone offers competitive mobile plans, often with strong 5G coverage, particularly in urban areas. Their tariffs often compete directly with Telecom.de, and they frequently have their own promotional offers.
• O2 Telefónica Deutschland: O2 is known for its strong focus on unlimited data plans and competitive pricing. While its network coverage might have historically lagged behind Telekom and Vodafone in some rural areas, it has made significant strides in improving its infrastructure, especially 5G.
• Discount Providers e.g., ALDI Talk, LIDL Connect, Congstar: These providers often operate on the networks of the major players Telekom, Vodafone, O2 but offer significantly lower prices, especially for basic mobile plans with less data. They are ideal for users who prioritize cost savings and don’t need extensive customer service or bundled features. Congstar, for instance, is a subsidiary of Telekom, offering often cheaper tariffs on the Telekom network.

Internet & Fiber Optic Alternatives

• Vodafone Cable & DSL: Vodafone is a major competitor in the broadband market, especially with its extensive cable network, which can offer very high speeds in many areas. They also provide DSL services where cable isn’t available.
• 1&1: Known for its aggressive pricing and often good customer service, 1&1 offers a wide range of DSL and fiber optic tariffs. They frequently have strong introductory offers and bundles.
• O2 Home DSL & Fiber: O2 also provides home internet services, leveraging its own infrastructure and partnerships. Their bundles often offer good value, especially if you’re already an O2 mobile customer.
• Regional Fiber Providers: In some areas, local or regional providers specializing in fiber optic infrastructure e.g., Deutsche Glasfaser, M-net might offer competitive speeds and pricing, sometimes even surpassing the major players in specific locales. Checking local availability is crucial.

TV Alternatives

• Waipu.tv / Zattoo: These are popular internet TV streaming services that offer a wide range of German and international channels, often at a lower price point than traditional cable or satellite. They are flexible, requiring no long-term contracts, and can be accessed on various devices.
• Amazon Prime Video / Netflix / Disney+ / Apple TV+: For on-demand content and movies, these global streaming giants offer vast libraries. Users seeking specific films, documentaries, or series will often turn to these platforms. Again, the caveat remains that users must exercise discretion in content selection to align with personal values.
• Public Broadcasters’ Mediatheken ARD, ZDF: German public broadcasters offer extensive online media libraries Mediatheken with a wide array of content, including news, documentaries, and drama, often free of charge and accessible via smart TVs or web browsers. This can be a permissible and enriching alternative to paid entertainment packages.

How to Cancel Telecom.de Subscription

Canceling a subscription with Telecom.de, like with any major service provider, typically involves adhering to contractual terms and providing proper notification.

It’s crucial to review your specific contract details before initiating the cancellation process.

Key Steps for Cancellation

1. Check Your Contract Details:

   • Minimum Contract Duration: Most Telecom.de contracts, especially for mobile and internet, have a minimum term, commonly 12 or 24 months. You usually cannot cancel before this period ends without incurring significant fees, unless there’s a valid special reason e.g., moving abroad and the service is unavailable at the new location.
   • Notice Period Kündigungsfrist: This is the period you must give before your contract officially ends. For most Telecom.de contracts, it’s typically one month, but it can vary. For example, if your contract ends on December 31st, and you have a one-month notice period, you would need to submit your cancellation no later than November 30th.
   • Auto-Renewal: Many contracts automatically renew for another fixed term e.g., 12 months if not canceled within the notice period. This is a common pitfall for customers.

2. Choose Your Cancellation Method:

   • Written Letter Recommended: Sending a registered letter Einschreiben mit Rückschein is the most secure method, as it provides proof of mailing and receipt. Include your full name, address, customer number, contract number, and the desired end date of the contract.
   • Online Customer Portal MeinMagenta App/Kundencenter: Telecom.de’s online portal or the MeinMagenta app often provides a section for contract management where you can initiate a cancellation. This is convenient but ensure you receive a confirmation email or message.
   • Hotline: While possible, canceling over the phone can sometimes lead to misunderstandings or a lack of documentation. If you do call, note down the date, time, and name of the representative.
   • Fax/Email: These can also be options, but confirm if Telecom.de accepts them as official cancellation methods and always request a confirmation.

3. Specific Information to Include:

   • Your full name and address.
   • Your customer number Kundennummer.
   • The specific contract numbers you wish to cancel e.g., mobile phone contract, internet contract.
   • The exact date you wish the contract to end in accordance with your notice period.
   • A clear statement that you are canceling the contract.

4. Confirmation:

   • Always wait for a written confirmation from Telecom.de. If you don’t receive one within a reasonable timeframe e.g., 1-2 weeks, follow up with their customer service. Keep all correspondence for your records.

Important Considerations for Cancellation

• Hardware Return: If you have rented equipment from Telecom.de e.g., router, TV box, you will typically receive instructions on how to return it. Failure to return equipment can result in charges.
• Porting Phone Numbers: If you wish to keep your phone number and transfer it to a new provider Rufnummernmitnahme, inform your new provider about this. They will usually manage the porting process with Telecom.de. Ensure you cancel your old contract after the number has been successfully ported, or follow your new provider’s instructions for porting before cancellation, as timing is critical.
• Special Circumstances e.g., Death, Move Abroad: In cases like the death of a contract holder or moving to a country where Telecom.de services are unavailable, special cancellation rights may apply. You would need to provide relevant documentation e.g., death certificate, proof of registration abroad.

How to Cancel Telecom.de Free Trial

Canceling a free trial with Telecom.de, such as the “6 Monate 0 € MagentaTV Smart” offer, is generally simpler than canceling a full subscription, as the primary goal is to avoid automatic conversion to a paid service.

Key Steps for Free Trial Cancellation

1. Understand the Trial Terms:

   • Trial Duration: Note down the exact start and end dates of your free trial. For instance, the MagentaTV Smart trial is 6 months.
   • Automatic Conversion: Be aware that most free trials automatically convert to a paid subscription if not canceled before the trial period ends. Telecom.de states “danach nur 10 € mtl.” for MagentaTV Smart, indicating this automatic conversion.
   • Cancellation Deadline: Mark your calendar with a reminder a few days or a week before the trial is set to expire. This gives you ample time to cancel.
2. Cancellation Method: Linddna.com Reviews

   • Online Customer Portal/App: This is usually the easiest and most common way to cancel a free trial. Log in to your “MeinMagenta App” or the “Kundencenter” on the Telecom.de website. Look for a section related to “Meine Verträge” My Contracts or “Meine Dienste” My Services. There should be an option to manage or cancel the specific trial service.
   • Direct Link if provided: Sometimes, the confirmation email for your free trial will include a direct link or instructions on how to cancel.
   • Customer Service as a last resort: If you cannot find the cancellation option online, contact Telecom.de customer service. Be prepared with your account details and the service name.

3. Confirmation:

   • After initiating the cancellation, always ensure you receive a confirmation. This might be an email, a message in your customer portal, or a confirmation screen. Keep this confirmation as proof of cancellation.

Important Tips for Free Trials

• Don’t Wait Until the Last Minute: While you have until the last day of the trial, canceling a few days in advance avoids any last-minute technical glitches or forgotten deadlines.
• Review Your Bank Statements: After canceling, it’s good practice to monitor your bank or credit card statements for a month or two to ensure no unauthorized charges occur.
• Content Consumption: Even during a free trial for services like MagentaTV, remember to maintain discernment in the content you consume. Utilize the trial period to explore beneficial and permissible content, and avoid programs that contradict your values. If the platform predominantly features content that is not suitable, then the free trial itself might indicate a service that should be avoided.

Telecom.de vs. Competitors

Comparing Telecom.de with its main competitors like Vodafone and O2 in the German market reveals distinct strengths and weaknesses for each provider, especially concerning network quality, pricing, and service bundling.

Network Quality and Coverage

• Telecom.de Telekom: Widely recognized for having the best overall network quality and coverage in Germany. This includes both mobile 5G and fixed-line DSL/Fiber networks. Their ongoing investment in fiber optic infrastructure Glasfaser ensures future-proof internet speeds.
  • Data Point: Independent network tests e.g., Connect magazine, Stiftung Warentest consistently rank Telekom’s mobile network as superior in terms of speed, reliability, and coverage, especially in rural areas.
• Vodafone: Strong second contender, especially with its extensive cable network, which offers very high internet speeds up to 1,000 MBit/s in many urban areas. Their mobile network is also robust, with good 5G coverage, though sometimes trailing Telekom in very remote regions.
• O2 Telefónica Deutschland: Has made significant strides in network expansion and quality in recent years. While historically perceived as weaker, O2 now offers competitive 5G coverage, especially in cities. Their focus often lies on aggressive pricing for unlimited data.

Pricing and Value Proposition

• Telecom.de: Generally positioned as a premium provider. While their base prices can be higher, they often offer stronger introductory deals and bundling discounts e.g., MagentaEINS for combining mobile and internet that can provide good value. The premium price often reflects the superior network quality.
• Vodafone: Offers competitive pricing, particularly for bundled services GigaKombi which can include mobile, internet, and TV. Their cable internet prices are often very attractive for the speeds offered.
• O2: Known for its value-for-money propositions, often offering cheaper mobile plans, especially for unlimited data, and competitive internet tariffs. They are often a good choice for budget-conscious consumers who still want decent network performance.

Service Offerings and Bundling

• Telecom.de: Provides a comprehensive suite of services: mobile MagentaMobil, internet MagentaZuhause, Glasfaser, and TV MagentaTV. Their bundling options MagentaEINS incentivize customers to take multiple services from them, often with additional data or discounts.
• Vodafone: Also offers a full range of services including mobile GigaMobil, internet DSL, Cable, and TV GigaTV. Their strong cable presence gives them an edge in offering very high-speed internet in areas with cable infrastructure.
• O2: Focuses heavily on mobile services, including unlimited data plans, but also provides home internet DSL, Fiber and some TV partnerships. They might not have as integrated a TV offering as Telekom or Vodafone.

Customer Service

• All Major Providers: Customer service is a common area of complaint across all large telecom providers, often due to high call volumes and complex issues. However, Telekom generally receives slightly better ratings for customer satisfaction compared to its peers in various surveys.
• Online Portals/Apps: All three providers offer extensive online customer portals and mobile apps for self-service, bill management, and support, which can significantly improve the customer experience by reducing the need to contact a representative directly.

In summary, if network quality and reliability are your top priority, Telecom.de is often the preferred choice, though it might come at a higher price point. If high-speed internet via cable or competitive mobile pricing are key, Vodafone and O2 respectively offer compelling alternatives. For TV and entertainment, all offer solutions, but the content choice remains a personal responsibility to align with one’s values.

Our Approach to Entertainment Choices

When considering telecommunication services that bundle entertainment packages, it’s essential to adopt a proactive and discerning approach. While the underlying technology of internet and TV transmission is permissible, the content streamed or broadcast is what truly matters. As individuals committed to wholesome and beneficial living, our choices in entertainment should reflect our values and principles.

Prioritizing Permissible and Beneficial Content

• Focus on Educational and Informative Content: Utilize internet and TV services to access documentaries, educational series, news from reliable sources, and programs that expand knowledge and critical thinking. Many online platforms offer a wealth of beneficial content, including Islamic lectures, historical documentaries, and nature programs.
• Family-Friendly and Uplifting Entertainment: Choose content that promotes positive values, strong family bonds, and moral behavior. This includes wholesome children’s programming, comedies without vulgarity, and dramas that inspire rather than degrade.
• Mindful Podcast and Visuals: Be conscious of the podcast and visuals present in entertainment. Opt for content that is free from excessive or inappropriate podcast, immodest dress, or themes that contradict modesty and purity. Nasheeds vocal podcast and nature sounds can be permissible alternatives to instrumental podcast.
• Avoid Gambling, Immorality, and Financial Fraud Themes: Actively shun any content that glorifies or normalizes gambling, illicit sexual behavior, financial scams, or any other forbidden actions. These themes can desensitize individuals and lead to negative outcomes.
• Time Management and Moderation: Even with permissible content, moderation is key. Avoid excessive screen time, which can detract from more important activities like prayer, family time, community engagement, and personal development. Use technology as a tool for benefit, not as a means to waste time or engage in harmful behaviors.

Utilizing Parental Controls and Filtering Tools

• Implement Robust Parental Controls: For households with children, it is absolutely essential to utilize any available parental control features on TV services, streaming platforms, and internet routers. These tools can filter content by rating, block specific channels or websites, and set time limits for viewing.
• Consider Content Filters and Ad Blockers: For internet usage, content filters can block access to inappropriate websites, and ad blockers can prevent exposure to undesirable advertisements that often appear alongside legitimate content.
• Educate and Discuss: Openly discuss with family members, especially children, about the importance of making conscious choices regarding entertainment. Explain why certain types of content are avoided and guide them toward beneficial alternatives. Empower them to make informed decisions rather than simply restricting access.

Opting for Alternatives to Mainstream Entertainment Bundles

• A La Carte Streaming Services: Instead of subscribing to large TV packages that include many undesirable channels, consider subscribing only to specific streaming services that primarily offer content aligned with your values. Many educational or Islamic content platforms are available independently.
• Local Libraries and Educational Resources: Re-engage with traditional resources like books from libraries, educational workshops, and community events. These offer enriching experiences that don’t involve screen time and often promote direct human interaction and learning.
• Outdoor Activities and Hobbies: Encourage activities that promote physical health, creativity, and connection with nature. This could include sports, hiking, gardening, crafts, or learning a new skill. These are far more beneficial and fulfilling than passive consumption of entertainment.

By approaching entertainment choices with mindfulness, discernment, and a commitment to our values, we can ensure that technology serves us in a way that is beneficial and leads to positive outcomes, rather than becoming a source of distraction or harm.

Frequently Asked Questions

What is Telecom.de?

Telecom.de is the online presence of Telekom Deutschland, the German subsidiary of Deutsche Telekom AG, offering a wide range of telecommunications services including mobile, internet DSL and fiber, and television MagentaTV to private and business customers in Germany.

Is Telecom.de the same as Deutsche Telekom?

Yes, Telecom.de is the consumer-facing website for Telekom Deutschland, which is a subsidiary of Deutsche Telekom AG, the largest telecommunications company in Germany and one of the largest in Europe.

What types of services does Telecom.de offer?

Telecom.de offers mobile phone plans MagentaMobil, home internet services MagentaZuhause, including DSL and fiber optic connections, and digital television services MagentaTV. They also provide business solutions.

Does Telecom.de offer 5G?

Yes, Telecom.de offers 5G mobile network access with its MagentaMobil tariffs.

They are actively expanding their 5G network coverage across Germany. Tecknet.co.uk Reviews

What is MagentaTV?

MagentaTV is Telecom.de’s digital television service, offering a combination of live TV channels, a media library with on-demand content, and access to streaming services.

It can be bundled with Telekom internet or used as a standalone service.

Can I get fiber optic internet from Telecom.de?

Yes, Telecom.de is a major provider of fiber optic internet Glasfaser in Germany.

You can check the availability of fiber optic services at your address on their website.

How much does unlimited data cost with Telecom.de?

Based on the website, unlimited data plans MagentaMobil Unlimited can cost around 34.95€ per person per month when opting for two cards.

Specific pricing can vary based on promotions and bundle deals.

Does Telecom.de offer a discount for young people?

Yes, Telecom.de offers “MagentaMobil Young” tariffs, which are specially priced for individuals under the age of 28, providing significant data allowances e.g., 100GB for 24.95€ at a reduced rate.

How do I check my contract details with Telecom.de?

You can check your contract details, manage services, and view bills by logging into the “MeinMagenta App” or the “Kundencenter” section on the Telecom.de website.

How do I contact Telecom.de customer service?

Telecom.de provides various contact options, including a customer service hotline, an online contact form, and support through their MeinMagenta App.

Details are typically found in the “Kontakt” or “Support” section of their website. Apptok.club Reviews

Can I port my old phone number to Telecom.de?

Yes, you can usually port your existing phone number to Telecom.de when signing up for a new mobile plan.

This process is typically managed by your new provider.

What is the cancellation policy for Telecom.de contracts?

Telecom.de contracts typically have a minimum duration e.g., 12 or 24 months and require a notice period often one month before the contract renewal date.

Specific terms are outlined in your individual contract.

How can I cancel a Telecom.de free trial?

Free trials, such as the MagentaTV Smart offer, usually have an automatic conversion to a paid subscription if not canceled before the trial period ends.

You can typically cancel through your online customer portal MeinMagenta App or Kundencenter before the deadline.

Does Telecom.de offer deals for existing customers?

Yes, Telecom.de often has exclusive offers for existing customers, such as “PlusKarten” for family and friends with shared data, and discounts on contract extensions or phone upgrades e.g., 120€ saving on iPhone 16 contract extension.

What is the “Wechselbonus” from Telecom.de?

The “Wechselbonus” switching bonus is an incentive, often 120€, offered to new customers who switch their mobile or internet service to Telecom.de from another provider. It’s usually an online-exclusive promotion.

Does Telecom.de offer services for businesses?

Yes, Telecom.de has a dedicated section for “Geschäftskunden” business customers offering tailored solutions for mobile, internet, and cloud services for companies of all sizes.

What is the MeinMagenta App?

The MeinMagenta App is Telecom.de’s official mobile application that allows customers to manage their contracts, view bills, check data usage, access customer support, and utilize various self-service options conveniently from their smartphone. Egicom.co.uk Reviews

Does Telecom.de provide routers for internet plans?

Yes, when subscribing to an internet plan, Telecom.de typically provides a router e.g., Speedport Smart 4 for use with their service.

They also offer a “WLAN Comfort Paket” for optimized home Wi-Fi.

Can I get TV without Telecom.de internet?

Yes, while MagentaTV is often bundled with Telecom.de internet, they also offer options to subscribe to MagentaTV as a standalone service, allowing you to use it with internet from any provider.

What are “Magenta Moments”?

“Magenta Moments” are exclusive benefits and giveaways for Telecom.de customers, such as the chance to win a year’s worth of groceries at REWE, as advertised on their homepage.

These are loyalty programs designed to add value for existing subscribers.