Semrush vs. Ahrefs: Choosing Your SEO Powerhouse in 2025

Struggling to figure out which SEO tool, Semrush or Ahrefs, is the better fit for your business? You’re not alone! Many marketers and business owners wrestle with this choice, and honestly, both are fantastic, robust platforms that can seriously level up your online presence. They both started as specialized tools — Semrush kicking off with keyword research and PPC analysis, while Ahrefs made a name for itself with its deep backlink analysis. But fast forward to 2025, and they’ve both grown into these comprehensive digital marketing suites, packing in everything from site audits to content strategy tools, and even integrating AI features to keep up with the ever-changing search .

It can feel like you’re picking between two different kinds of supercars. both are powerful, but they handle a little differently and excel on different terrains. Some folks swear by Semrush’s broader toolkit, perfect if you’re juggling SEO, PPC, social media, and content marketing all at once. Others might lean towards Ahrefs for its incredible backlink data and often simpler interface, which can be a real blessing for focused SEO campaigns. There’s no single “best” tool, it really comes down to your specific needs, your budget, and what your team is trying to achieve. Think of this guide as your co-pilot, helping you navigate their features, compare their pricing, and ultimately decide which one belongs in your digital marketing garage. We’re going to break down their core functionalities, look at what makes each one special, and even peek at some alternatives if neither of these feels quite right.

Semrush vs. Ahrefs: A Feature-by-Feature Showdown

Alright, let’s get into the nitty-gritty. Both Semrush and Ahrefs offer a treasure trove of tools that tackle various aspects of SEO and digital marketing. While they often cover similar ground, they sometimes approach things with different strengths.

Keyword Research: Uncovering What People Search For

When it comes to finding the right keywords, both Semrush and Ahrefs are absolute powerhouses, but they have their own flavors.

Semrush’s Keyword Research
Semrush’s Keyword Magic Tool is like a master chef in the kitchen, giving you a huge menu of keyword ideas. It boasts an incredibly large database, often cited with over 25 billion keywords globally. When I’m brainstorming content, I love how Semrush offers tons of keyword variations, and it even includes crucial metrics like search intent for almost every keyword. This helps you understand why people are searching, not just what they’re searching for. Plus, they’ve been really pushing AI integration in their keyword tools, with things like AI-driven keyword clusters and personalized keyword difficulty scores based on your specific website, which is pretty neat for streamlining your strategy. It’s also really strong for local SEO, letting you dig into keywords at the city or municipality level.

Ahrefs’ Keyword Research
Ahrefs’ Keywords Explorer is known for its clean, straightforward interface, making it super easy to use, especially for beginners. It has a massive keyword database too, often cited around 7 billion keywords. While Semrush might give you more variations for certain regions like the USA, Ahrefs often shines with its global coverage and accurate keyword difficulty scores, which are primarily based on real backlink data. This means their “difficulty” score can feel a bit more grounded in reality if you’re looking at link competition. Ahrefs also recently rolled out AI tools to help with search intent analysis, content grading, and even translating keywords for international markets, which is a must if you’re working with multiple languages.

My Take: If you need a broad, all-encompassing view of keywords with strong intent data and AI-powered grouping, Semrush often has the edge. If you value a super clean interface, precise backlink-driven keyword difficulty, and excellent international keyword translation features, Ahrefs is a fantastic choice. Ahrefs vs semrush 2024

Backlink Analysis: The Digital Reputation Builders

Backlinks are still a huge part of SEO, acting like votes of confidence from other websites. Both tools excel here, but with subtle differences.

Semrush’s Backlink Analysis
Semrush has really beefed up its backlink database over the years, now reportedly housing over 43 trillion backlinks and updating daily. What I find super helpful in Semrush is its backlink toxicity score. This feature flags potentially harmful backlinks that could actually hurt your site’s reputation, allowing you to clean up your link profile and avoid penalties. It also offers robust link-building tools and a “Backlink Gap” feature that helps you spot competitor backlinks you’re missing.

Ahrefs’ Backlink Analysis
Ahrefs built its reputation on backlink analysis, and it’s still considered a go-to for many. Its backlink database is also massive, with around 30.6 trillion backlinks. Many users, including myself, find Ahrefs’ interface for backlink analysis incredibly intuitive. It’s super easy to dive into any domain and see its top pages, referring domains, and link intersect opportunities. While Semrush has a larger reported index size, Ahrefs is often praised for the quality and freshness of its live link data. They even have a “Linking Authors” report that helps you identify individuals linking to your content, which is great for outreach and building relationships.

My Take: For sheer volume and toxic link detection, Semrush is incredibly strong. However, Ahrefs still holds a special place for many when it comes to the ease of use and the depth of its backlink insights and visual presentation, especially for link building outreach.

Site Audit: Keeping Your Website Healthy

A healthy website is crucial for good rankings. Both tools have solid site audit capabilities. Connecting Zoho Books and HubSpot: Your Options

Semrush’s Site Audit
Semrush’s Site Audit tool is quite comprehensive, crawling your site for over 140 technical and on-page SEO issues. This includes everything from broken links and slow pages to missing meta tags and Core Web Vitals issues. It provides a detailed health score and actionable recommendations, making it easier to prioritize fixes. It also supports deep diagnostics for mobile-first optimization and schema markup checks.

Ahrefs’ Site Audit
Ahrefs’ Site Audit tool is also very capable, scanning your website for performance issues and optimization opportunities. It’s designed to identify technical issues that might impact your SEO. While Semrush might go a bit deeper on the sheer number of issues it checks, Ahrefs provides clear insights and is known for its ability to spot broken internal and external links, which is super useful for site cleanup. Ahrefs has also been taking its Site Audit tool to the next level with continuous updates in 2024, improving its capabilities.

My Take: Both offer strong site audits. Semrush tends to be more exhaustive with a wider range of issues it checks, while Ahrefs provides solid core technical SEO insights with a user-friendly output.

Content Marketing Tools: Creating Engaging Content

Content is king, right? Both platforms offer tools to help you plan, create, and optimize your content.

Semrush’s Content Marketing Platform
Semrush truly shines here as an all-in-one solution. Its Content Marketing Platform includes tools like Topic Research, SEO Writing Assistant, and Content Audit features. The SEO Writing Assistant, for example, helps you optimize your content in real-time as you write, suggesting improvements for readability, target keywords, and overall comprehensiveness. The Topic Research tool is fantastic for quickly generating content ideas based on trending topics. Semrush also offers AI-powered content generation tools for those on higher plans. Connecting Zoho CRM and HubSpot: A Guide to Smarter Business Workflows

Ahrefs’ Content Explorer
Ahrefs’ Content Explorer is a fantastic tool for finding popular and highly shared content on any given topic. This is invaluable for understanding what resonates with your audience and what types of content are already performing well. By analyzing what content gets the most links and shares, you can strategically plan your own content to replicate that success. Ahrefs has also introduced an AI Content Helper and an AI Content Grader in 2024, which focuses on comprehensive topical coverage and scores your content against competitors’ in real-time.

My Take: Semrush generally offers a more integrated and extensive suite for content creation and optimization, guiding you from topic ideation to writing assistance. Ahrefs’ Content Explorer is exceptionally good for content discovery and competitive analysis of existing successful content.

Competitor Analysis: Staying Ahead of the Curve

Knowing what your competitors are up to is crucial for any successful strategy.

Semrush’s Competitor Analysis
Semrush’s competitive intelligence tools are incredibly broad, giving you insights not just into SEO, but also into competitor PPC campaigns, display advertising, and even social media strategies. Its “Organic Research” and “Keyword Gap” tools are excellent for seeing what keywords your rivals rank for and where your opportunities lie. It also provides detailed traffic analytics, showing where competitor traffic comes from and how visitors engage with their sites.

Ahrefs’ Competitor Analysis
Ahrefs provides robust insights into competing websites’ organic rankings and backlink strategies through its Site Explorer. You can quickly see their top-performing pages, best keywords, and referring domains. While Semrush offers a broader view across multiple marketing channels, Ahrefs is often preferred for its in-depth SEO-only competitor perspective, especially when it comes to backlink profiles. The “Content Gap” feature is a simpler but effective way to find keywords your competitors rank for, but you don’t. HubSpot Free vs. Zoho Free: Which One Wins for Your Business?

My Take: If you need a holistic view of your competitors’ entire digital marketing strategy, including paid ads and social, Semrush is the more comprehensive choice. Fors specifically into SEO keywords and backlink strategies, Ahrefs holds its own.

Rank Tracking: Monitoring Your Progress

Keeping an eye on your keyword rankings is essential to measure your SEO efforts.

Semrush’s Rank Tracking
Semrush offers daily keyword ranking updates and robust position tracking across various devices and locations. You can track up to 500 keywords on the Pro plan, with higher limits for Guru and Business plans. It’s great for seeing how your site performs for specific keywords over time and monitoring SERP volatility.

Ahrefs’ Rank Tracker
Ahrefs also provides a reliable Rank Tracker, allowing you to monitor your website’s ranking performance over time and compare it with competitors. While Ahrefs generally updates keyword rankings less frequently sometimes once or twice a week depending on the plan, it still gives you a clear picture of your progress. They offer tracking for desktop and mobile across over 170 countries.

My Take: For daily updates and comprehensive campaign tracking across devices and market segments, Semrush often has an edge. Ahrefs provides solid, straightforward rank tracking, but with less frequent updates than Semrush. Closing Deals Faster: How Zoho Sign Integration with HubSpot Can Supercharge Your Business

User Interface and Ease of Use

This is often a subjective area, but it’s important for daily workflow.

Semrush’s UI/UX
Semrush is incredibly feature-rich, boasting over 50 tools. This means the interface can sometimes feel a bit overwhelming, especially for new users. However, it’s also highly organized, and once you get the hang of it, the depth of data is truly powerful. They’re also integrating AI to help users find tools and reports more easily, providing top insights right on the dashboard.

Ahrefs’ UI/UX
Ahrefs is widely praised for its clean, intuitive, and user-friendly interface. Many users find it easier to navigate, especially for core SEO functions like backlink and keyword analysis. The sidebar in Ahrefs, which links directly to important reports like broken links and anchor text, is a fan favorite for quick access to data.

My Take: If you prefer a simpler, more direct approach and ease of learning, Ahrefs might be more appealing initially. If you’re looking for an all-encompassing platform and are willing to invest a little time in learning, Semrush’s robust functionality pays off.

Unique Selling Points What Each Excels At

Beyond the direct comparisons, each tool has its own unique strengths. ZoomInfo HubSpot Integration: Your Guide to Smarter Sales & Marketing

Semrush’s Edge
Semrush truly excels as an all-in-one digital marketing solution. It goes beyond just SEO, offering extensive tools for PPC Paid Per Click advertising, social media management, market research, and even content creation. If your strategy involves multiple digital marketing channels, Semrush’s integrated approach can be incredibly efficient. Its ability to measure backlink toxicity, provide detailed local SEO reports, and offer advanced keyword gap analysis across multiple domains sets it apart. Semrush has also been aggressive with AI integration, offering AI-driven enhancements for keyword research and content strategy.

Ahrefs’ Edge
Ahrefs, while expanding its toolkit, remains the backlink beast for many. Its backlink database is often cited for its freshness and accuracy, and the ease with which you can analyze competitor link profiles is unparalleled. Ahrefs also provides valuable insights into content that gets the most links and shares, making it superb for content discovery and ideation. Their focus on click data in keyword research, showing estimated clicks rather than just search volume, can be super insightful for understanding actual user engagement. The recent AI additions, like the AI Content Helper and AI keyword translations, further enhance its specialized capabilities.

Pricing Comparison: Semrush vs. Ahrefs Cost

Let’s talk money, because these tools are a significant investment. Both Semrush and Ahrefs are considered premium SEO tools, and their pricing reflects the depth of their features and data. It’s crucial to understand their cost structures and what you get for your money.

Semrush Pricing Plans

Semrush offers several core pricing plans, with discounts available if you opt for annual billing. As of late 2024/early 2025, their pricing has seen some updates. ZoomInfo HubSpot Integration Permissions: Your Guide to a Seamless Data Flow

• Pro Plan: Starts at around $139.95/month or $117.33/month if billed annually. This plan is generally best for freelancers, startups, and small businesses. It allows for 5 projects, tracks 500 keywords, and provides up to 3,000 reports per day. It includes core SEO, PPC, and research tools like competitive research, site audit, keyword research, and backlink analysis.
• Guru Plan: Priced at about $249.95/month or $208.33/month annually. This plan is tailored for growing businesses and small agencies. It significantly increases limits, offering 15 projects, 1,500 tracked keywords, and 5,000 reports per day, plus access to the Content Marketing Platform and historical data.
• Business Plan: Comes in at approximately $499.95/month or $416.66/month annually. Designed for larger agencies and enterprises. It further expands limits to 40 projects, 5,000 tracked keywords, and 10,000 reports per day, and includes API access.
• Enterprise Plan: Custom pricing for organizations needing bespoke solutions.

Semrush also offers various add-ons and toolkits for specific needs, such as a Local SEO Toolkit starting at $30/month, an AI Toolkit $99/month per domain, and an Advertising Toolkit $99/month. An important note is that each Semrush account usually includes only one user, and additional users come with extra fees $45-$100/month per user depending on the plan. Semrush typically offers a 7-day free trial for its Pro and Guru plans, sometimes extended to 14 days through special links.

Ahrefs Pricing Plans

Ahrefs uses a tiered, usage-based pricing model with monthly credits, which has sometimes been a point of contention for users.

• Ahrefs Webmaster Tools: This is a free lifetime plan that offers limited access to Site Explorer and Site Audit for verified sites. It’s great for basic monitoring of your own website’s health, keywords, and backlinks.
• Starter Plan: Starts at $29/month for both monthly and annual billing. This plan is for very light, infrequent use and includes limited access to core tools and a modest credit cap e.g., 1 project, 50 tracked keywords, 100 credits per user.
• Lite Plan: Priced at $129/month or $108/month annually. This is designed for small businesses and offers access to core features like Site Explorer, Keywords Explorer, Site Audit, and Rank Tracker, with increased limits e.g., 5 projects, 750 tracked keywords, 500 credits per user.
• Standard Plan: Costs $249/month or $208/month annually. This plan is more suited for freelance SEOs and marketing consultants, including additional tools like Content Explorer, batch analysis, and unlimited credits per user though project and keyword limits still apply. It allows 20 projects and 2,000 tracked keywords.
• Advanced Plan: Comes in at $499/month or $374/month annually. This is for lean in-house marketing teams, expanding limits to 50 projects and 5,000 tracked keywords, with features like Looker Studio integration and Web Explorer.
• Enterprise Plan: Starts at $1,499/month billed annually. Ideal for big agencies and enterprises, offering 100 projects, 10,000 tracked keywords, unlimited history, API access, and custom user seats.

Ahrefs also offers paid add-ons like Content Kit and Report Builder, each starting at $99/month. Users have sometimes expressed frustration with Ahrefs’ credit-based system, as it can be easy to run out of credits with extensive research and incur extra costs.

My Take on Pricing: While Ahrefs’ entry-level paid plan Starter at $29/month is cheaper, it’s quite limited. Semrush’s Pro plan, though more expensive at its base, often provides more generous reporting limits and features for its price point compared to Ahrefs’ Lite plan. For agencies managing multiple sites with unlimited verified domains and reports, Ahrefs might offer better value on its more expensive plans. However, for a small business or solopreneur, Semrush’s entry-level plan can feel more feature-rich and less restrictive than Ahrefs’ equivalent, especially considering Ahrefs’ credit system.

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Who Is Each Tool Best For? Finding Your Perfect Match

Deciding between Semrush and Ahrefs ultimately boils down to your specific goals, budget, and how you work. They’re both fantastic, but they’re built for slightly different types of users and needs.

Choose Semrush If You Are:

• An All-in-One Digital Marketing Enthusiast: If you’re managing not just SEO, but also PPC campaigns, content marketing, social media, and market research, Semrush is often the winner. It’s truly a comprehensive suite.
• An Agency or Larger Business: Semrush’s extensive toolset, collaborative features, and detailed reporting across multiple channels make it a strong choice for agencies or larger in-house marketing teams.
• Focused on Local SEO: Semrush has dedicated local SEO tools and allows you to check keyword metrics for specific locations like cities and municipalities.
• Concerned About Toxic Backlinks: Its backlink audit tool with toxicity scores is a lifesaver for identifying and disavowing potentially harmful links.
• Wanting Frequent Data Updates: Semrush typically offers daily keyword ranking updates, which is great for closely monitoring campaign performance.
• Seeking AI-Powered Keyword Strategy: With AI-driven keyword clusters and personalized difficulty scores, Semrush is actively innovating in AI for keyword research.

Choose Ahrefs If You Are:

• A Backlink Analysis Maestro: Ahrefs remains a top choice for in-depth backlink analysis, with its massive database and intuitive interface for exploring link profiles. If link building is a core part of your strategy, you’ll love it.
• An SEO Beginner or Value Simplicity: Many users find Ahrefs’ interface cleaner and easier to navigate for core SEO tasks, making it a good entry point if you prefer a less overwhelming experience.
• Highly Focused on Organic Keyword and Content Discovery: Its Keywords Explorer and Content Explorer are exceptional for finding high-potential keywords and understanding what content performs well in your niche.
• Looking for “Click” Data: Ahrefs provides estimated clicks for keywords, which can give you a more realistic idea of traffic potential compared to just search volume.
• International SEO Focused: Ahrefs’ recent AI-powered keyword translation feature is a powerful addition for global content strategies.
• A Solo Entrepreneur or Small Website Owner with Webmaster Tools: The free Ahrefs Webmaster Tools offer a valuable way to monitor your own site’s SEO health without a paid subscription.

Tools Like Semrush and Ahrefs: Exploring Alternatives

What if neither Semrush nor Ahrefs quite fits your budget or specific needs? The good news is that the SEO tool market is rich with other options, some offering similar features at different price points, and others specializing in particular areas.

Budget-Friendly and Free SEO Tools

Not everyone needs the full might or budget for Semrush or Ahrefs. Here are some fantastic alternatives, some free, some more affordable:

• Ubersuggest: This is often touted as the best free alternative for many basic SEO tasks, and its paid plans are significantly more affordable than Semrush or Ahrefs, starting around $29/month. It’s known for its user-friendliness and offers core features like keyword research, competitor analysis, and site audits. It’s an excellent choice for beginners, small businesses, or hobbyists who need the basics without a steep investment.
• Moz Pro: A well-respected name in SEO, Moz Pro offers a comprehensive SEO toolkit with features like keyword research, backlink analysis, site audits, and rank tracking. Its pricing starts around $79/month. It’s a solid alternative, particularly for its link metrics like Domain Authority and local SEO features.
• SE Ranking: This tool is praised for its excellent rank tracking capabilities and often comes at a more affordable price point. It’s a comprehensive platform with good user feedback.
• Mangools KWFinder, SERPChecker, etc.: Mangools offers a suite of five SEO tools that are very user-friendly and more affordable than the giants, making it a great option for beginners. KWFinder, in particular, is excellent for keyword research.
• Google Search Console: This is a free and essential tool directly from Google. It provides crucial data about your site’s performance in Google Search, including keywords you rank for, indexing status, and technical issues. It’s a must-have, regardless of what other paid tools you use.
• Google Analytics: Another free tool from Google, essential for understanding your website traffic, user behavior, and conversion rates.
• Google Keyword Planner: Also free, this tool from Google Ads helps you research keywords and plan your ad campaigns, but it’s useful for organic SEO as well.
• SEO Minion: A free browser extension that offers quick on-page SEO analysis, broken link checking, and SERP preview.
• Screaming Frog SEO Spider: This is a powerful, downloadable site crawler that has a free version for up to 500 URLs. It’s fantastic for technical SEO audits.
• Majestic: Specializes heavily in backlink data, offering a massive index of links. While it has paid plans, it’s known for its deep link analysis, making it a strong alternative if link data is your primary focus.
• Serpstat: Billed as an “all-in-one SEO platform,” Serpstat offers features like backlink analysis, organic rankings reports, and more, often at a more budget-friendly price point.

Choosing Among Ubersuggest, Semrush, and Ahrefs

When you throw Ubersuggest into the mix with Semrush and Ahrefs, it creates a clear tiered structure based on budget and complexity. Supercharge Your Customer Conversations: Connecting Zoom Phone with HubSpot

• Ubersuggest is ideal if you’re just starting, have a limited budget, or only need basic keyword research and site audit functionalities. It’s easy to use and cost-effective.
• Ahrefs is a fantastic choice for in-house marketers and small to medium-sized businesses that need powerful keyword and backlink tools in a user-friendly package, especially if deep backlink analysis is a priority.
• Semrush is the go-to for agencies and power users who need the most robust, all-in-one solution covering SEO, PPC, content marketing, and competitive research. It’s the Swiss Army knife for comprehensive digital marketing.

Many experts on Reddit and other platforms suggest that for beginners or small teams, both Semrush and Ahrefs can seem overpriced if you’re not utilizing their full potential. It’s all about matching the tool to your specific needs and current stage of business. You don’t want to overpay for features you won’t use, but you also don’t want a tool that limits your growth. Trying out free trials where available is always the best way to see which platform feels right for your workflow and delivers the results you’re looking for.

Frequently Asked Questions

What is the main difference between Semrush and Ahrefs?

The main difference between Semrush and Ahrefs often boils down to their core strengths and breadth of features. Ahrefs is widely recognized for its exceptional backlink analysis and user-friendly interface, making it a favorite for in-depth link building and organic keyword research. Semrush, on the other hand, is an all-in-one digital marketing suite that goes beyond SEO to include extensive tools for PPC advertising, social media management, and content marketing, along with robust SEO features. So, Ahrefs is more SEO-focused, while Semrush is a broader marketing solution.

Is Semrush or Ahrefs better for keyword research?

Both Semrush and Ahrefs offer powerful keyword research tools, but they excel in slightly different areas. Semrush boasts a larger keyword database reportedly over 25 billion keywords and provides detailed search intent classifications, AI-driven keyword clusters, and strong local SEO insights. Ahrefs, with its 7 billion keywords database, is praised for its clean interface, accurate keyword difficulty scores based on backlink data, and unique click metrics. If you need a vast array of keyword variations, intent data, and local targeting, Semrush is often preferred. If you value a simpler UI, precise backlink-driven difficulty, and estimated click data, Ahrefs is a great choice. Combining Forces: Your Guide to Zoho CRM and HubSpot Integration

Which tool is more expensive, Semrush or Ahrefs?

At their entry-level paid plans, Semrush’s Pro plan typically starts around $139.95/month, while Ahrefs’ Starter plan is significantly cheaper at $29/month. However, Ahrefs’ Starter plan is quite limited. When comparing more equivalent feature sets e.g., Semrush Pro vs. Ahrefs Lite, Semrush can appear slightly more expensive upfront but often offers more generous reporting limits compared to Ahrefs’ credit-based system, which can incur additional costs if you exceed usage limits. For larger needs, both tools have tiered plans that can go up to hundreds or even thousands of dollars per month, with Semrush offering more flexibility for additional users without the strict credit system for general usage.

Are there any good free alternatives to Semrush and Ahrefs?

Yes, absolutely! While they won’t offer the same comprehensive features as the premium tools, several excellent free alternatives can help with basic SEO tasks. Google Search Console and Google Analytics are essential free tools directly from Google for monitoring your site’s performance and traffic. Google Keyword Planner can assist with keyword research. For more all-in-one basic functionality, Ubersuggest offers a free tier and very affordable paid plans. Other options include SEO Minion for browser-based analysis and Screaming Frog SEO Spider for technical audits of smaller sites free for up to 500 URLs.

Which tool is better for a small business or freelancer on a budget?

For a small business or freelancer on a tight budget, Ubersuggest is often recommended as the most cost-effective and user-friendly option for getting started with core SEO tasks like keyword research and site audits. If you’re looking at the premium tools, Ahrefs offers a free “Webmaster Tools” plan for verified sites, providing limited access to Site Explorer and Site Audit, which can be useful. Semrush’s Pro plan, while more expensive than Ubersuggest, is often considered more feature-rich and less restrictive than Ahrefs’ entry-level paid plans when it comes to daily usage limits. The best choice depends on whether you prioritize extreme affordability Ubersuggest or a more robust, but still entry-level, premium experience Semrush Pro.

Can I use both Semrush and Ahrefs together?

Yes, some advanced SEO professionals and agencies choose to use both Semrush and Ahrefs to leverage the unique strengths of each tool. For example, they might use Ahrefs for its superior backlink analysis and content discovery, and Semrush for its broader competitive intelligence including PPC, local SEO features, and content marketing tools. While this approach provides the most comprehensive data, it’s also the most expensive. For most businesses, especially those on a budget, choosing one primary tool and complementing it with free resources is a more practical approach.

How accurate are the data provided by Semrush and Ahrefs?

Both Semrush and Ahrefs provide highly reliable data, but it’s important to remember that most of their metrics like organic traffic estimates and keyword search volumes are estimates and not 100% precise. They gather data using their own proprietary web crawlers and various data providers. While the exact numbers might not match up with your Google Search Console or Analytics, they are consistent within each platform and provide excellent directional insights for strategic decision-making. Ahrefs’ keyword difficulty is often seen as quite accurate because it’s heavily based on backlink data, while Semrush’s data is generally found to be accurate and comprehensive across its wider feature set. Zoom HubSpot Integration: Your Ultimate Guide to Seamless Collaboration