To really leverage QR code tracking with HubSpot, you should integrate a dynamic QR code generator that can feed scan data directly into your CRM or be analyzed alongside your HubSpot analytics. This setup lets you connect your offline campaigns to your digital customer journeys, giving you a crystal-clear picture of what’s working. Gone are the days of guessing whether that flyer, poster, or business card actually led to a new lead or customer. With HubSpot and smart QR code tracking, you’re not just scanning codes. you’re scanning for insights that can seriously boost your marketing game. It’s about taking your physical marketing efforts and giving them a digital brain, letting you see the full story of how people interact with your brand, no matter where they encounter it.

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Why QR Code Tracking with HubSpot is a Must-Have

Let’s be real, world, if you’re not tracking your marketing efforts, you’re pretty much flying blind. This is especially true when it comes to bridging the gap between your physical marketing materials and your digital presence. That’s where QR code tracking with HubSpot steps in, making it a total game-changer for businesses like yours.

Think about it: QR codes are those square little barcodes that you can scan with your smartphone camera, instantly taking you to a website, a video, a contact card, or even initiating an email. They’re not just a neat trick. they’re a powerful tool for connecting the offline world with your online strategies. When you combine this power with HubSpot’s robust CRM and marketing automation capabilities, you unlock a whole new level of insight.

One of the biggest wins? Measuring the effectiveness of your marketing campaigns. Before, if you put out a print ad or a flyer, it was tough to tell how many people actually saw it and then took action. Now, with trackable QR codes, you can see exactly how many times your code was scanned, what content they engaged with, and even if those scans led to conversions. This means you’re no longer guessing. you’re making data-driven decisions that refine your campaigns and help you focus your efforts where they’ll make the biggest impact.

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Then there’s the goldmine of customer insights you gain. Imagine knowing the time of day people are scanning your codes, their general location, the type of device they’re using iOS or Android, and even their preferred language. This isn’t just cool info. it’s invaluable data that helps you understand your audience better. With this understanding, you can create more personalized and relevant experiences, which, let’s be honest, is what everyone expects these days.

Beyond just insights, QR codes can significantly improve engagement. By offering interactive experiences that link directly from your physical materials to digital content, you make it easier and more enticing for people to connect with your brand. Whether it’s signing up for a newsletter, downloading an app, or watching a product demo, QR codes reduce friction and boost interaction. What Exactly Are QR Code Providers?

Ultimately, all this leads to an improved return on investment ROI for your marketing spend. When you know which campaigns are performing and why, you can optimize your budget, stop wasting money on what isn’t working, and double down on what truly drives results. It’s about being smarter with your resources and seeing real growth.

In a nutshell, integrating QR code tracking with HubSpot isn’t just about adding a new tool. it’s about making your entire marketing ecosystem more intelligent, responsive, and effective.

The Nitty-Gritty: How QR Code Tracking Works with HubSpot

We’ve established why you need QR code tracking with HubSpot. Now, let’s get into the how. It’s not as complex as it might sound, especially once you grasp a few key concepts.

Dynamic vs. Static QR Codes: Why Dynamic is Your Best Friend

First things first, you need to understand the difference between static and dynamic QR codes. This is crucial for tracking. Why Integrating Your CRM and Accounting Software is a Must

Static QR Codes: These are fixed. Once you generate them, the destination URL or information embedded in the code can’t be changed. They also don’t offer any tracking capabilities. Think of them like a permanent print on a physical flyer – once it’s out there, it’s set.
Dynamic QR Codes: These are the real MVPs for marketing. When someone scans a dynamic QR code, they’re first directed to a short URL, which then redirects them to your actual destination. This middle step is where the magic happens: it allows the QR code generator to collect data like the number of scans, location, time, and device used. The best part? You can change the destination URL of a dynamic QR code anytime, even after it’s been printed, without needing to create a new code. This flexibility is invaluable for A/B testing or updating campaigns on the fly.

For effective tracking with HubSpot, you absolutely need to use dynamic QR codes.

The Role of HubSpot’s Tracking Code and UTM Parameters

HubSpot uses a tracking code a snippet of JavaScript that you install on your website to gather data about visitors, page views, and interactions. This code is what allows HubSpot to attribute activity to contacts and provide rich analytics.

Now, here’s the kicker: HubSpot only tracks URLs that have its tracking code installed. So, if your QR code directly links to an external site without your HubSpot tracking code like a YouTube video, a third-party survey, or another company’s profile, HubSpot won’t automatically capture that specific scan data within its own analytics.

This is where UTM parameters become your secret weapon. UTM Urchin Tracking Module parameters are short text codes you add to URLs to track where website traffic comes from and how it performs. They look a bit like this: ?utm_source=qr_code&utm_medium=print&utm_campaign=spring_promo.

When you create a dynamic QR code that points to a HubSpot-tracked landing page or website page, you should add UTM parameters to that destination URL. This lets HubSpot know exactly which QR code campaign brought the visitor in. For example, if you have QR codes on different billboards, you could set utm_campaign=billboard_north and utm_campaign=billboard_south to see which one performs better. The Ultimate Guide to QR Code Generation and HubSpot Integration

Even if your QR code needs to lead to an external site that you can’t install the HubSpot tracking code on, you can still get some tracking. The trick is to create a HubSpot-tracked redirect URL first. This means:

Create a page or a special tracking URL within your HubSpot portal e.g., yourdomain.com/qr-redirect-youtube. This page will have your HubSpot tracking code.
Set up a redirect from this HubSpot URL to your external destination e.g., youtube.com/your-video.
Generate your QR code using this HubSpot redirect URL.

This way, when someone scans the QR code, they hit your HubSpot-tracked redirect page first logging the scan in HubSpot, and then they’re immediately sent to the external destination. It’s a clever workaround to ensure you capture that initial interaction within your CRM.

Setting Up Tracking URLs in HubSpot

Creating a dedicated tracking URL in HubSpot is pretty straightforward and essential for campaign attribution.

Navigate to Reports > Analytics Tools > Tracking URLs or similar path, as HubSpot’s UI can evolve.
Click “Create tracking URL.”
Enter your destination URL: This should be a page on your website or a landing page you built in HubSpot where your HubSpot tracking code is active.
Add your UTM parameters: This is where you get specific.
- Campaign: What’s the name of this overall QR code campaign? e.g., “SummerSale2025”
- Source: Where is the QR code placed? e.g., “print_flyer”, “bus_shelter_ad”
- Medium: What type of marketing channel is it? e.g., “qr_code”, “offline”
- You can also add utm_content for different versions of a QR code within the same source/medium, and utm_term for specific keywords if relevant.
Generate the URL: HubSpot will create a unique, trackable URL with these parameters. This is the URL you’ll use to generate your dynamic QR code.

By following these steps, you create a clear path for data to flow from your QR code scans directly into your HubSpot analytics, giving you a detailed view of your campaign performance.

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Generating QR Codes for Your HubSpot Campaigns

Now that you know the ‘why’ and the ‘how’ of tracking, let’s talk about actually making those QR codes. You’ve got a couple of good options here, depending on how deeply you want them integrated with your HubSpot setup.

Using Integrated QR Code Generators

This is often the most efficient and powerful way to generate and manage QR codes, especially if you’re looking for deep integration with your CRM data. Several third-party apps have built direct integrations with HubSpot, allowing you to create QR codes right from your HubSpot workflows or contact records.

Tools like QR TIGER and Integration Glue are great examples.

Here’s a general idea of how these integrations typically work:

Install the App: You’ll usually find these integrations in the HubSpot App Marketplace. Once installed, you might need to connect your QR code generator account using an API key.
Generate from Workflows: Some apps, like Integration Glue, let you create QR codes directly within HubSpot Workflows. This is super handy for automation! Imagine a workflow that automatically generates a personalized vCard QR code for a new sales rep or an event QR code for a registrant, then attaches it to their contact record or emails it to them. You can use CRM data to populate the QR code’s content, making it highly personalized.
Generate from Contact Records: With integrations like QR TIGER, you can often go to a specific contact’s timeline in HubSpot and find a widget to “Send QR Code” or “Generate QR Code”. You can then paste a link which should ideally be your HubSpot tracking URL with UTMs! and customize the QR code before sending it or downloading it.
Types of QR Codes: These integrated generators usually support a wide range of QR code types that are perfect for HubSpot campaigns:
- URL QR Code: Directs users to a specific website or landing page, like your HubSpot-hosted product page or a lead capture form.
- vCard QR Code: Adds contact information name, phone, email, company, title directly to a user’s address book. Great for business cards or event networking.
- Email QR Code: Opens the user’s email app with a pre-filled recipient address, subject, and even body. Perfect for quick inquiries or support.
- SMS QR Code: Starts a new text message with a pre-set phone number and message.
- Text QR Code: Displays a plain text message when scanned. Useful for quick instructions or information.
- Event QR Code: Contains event details like organizer, dates, times, location, and description, allowing users to add it to their calendar. This is fantastic for event check-ins and attendance tracking, especially when paired with tools like event•hapily.
- Wi-Fi QR Code: Automatically connects a user to a Wi-Fi network with pre-filled SSID and password.
- App Download QR Code: Links directly to an application’s download page in app stores, streamlining the app installation process.

These integrations streamline your workflow significantly, letting you manage your QR code strategy without leaving your HubSpot environment. Becoming the HubSpot Partner of the Year: Your Ultimate Guide

Manual Generation with External Tools and Linking to HubSpot Assets

If a direct integration isn’t exactly what you need, or you just prefer more control over your QR code design, you can use standalone QR code generators and simply link them to your HubSpot assets.

Here’s how you’d typically do it:

Choose a Reliable QR Code Generator: There are many free and paid options out there. Some popular choices mentioned in search results include QR TIGER which also has a direct integration, but can be used standalone, Bitly for tracking short links, which can then be used in QR codes, or even simple Google’s QR generator. Make sure it supports dynamic QR codes if you want tracking capabilities!
Create Your HubSpot Asset: This could be a HubSpot landing page with a form, a blog post, a specific page on your website that has your HubSpot tracking code, or a meeting link.
Build Your Tracking URL: This is the most critical step. Go into HubSpot and create a tracking URL for your chosen asset, making sure to include those essential UTM parameters we talked about earlier e.g., utm_source=brochure&utm_medium=qr_code&utm_campaign=winter_catalog. This unique URL is how HubSpot will know where the scan came from.
Generate the QR Code: Copy the full tracking URL from HubSpot and paste it into your chosen QR code generator.
Customize Optional but Recommended: Most good QR code generators let you customize the design of your QR code, adding your brand colors, logo, and even a small frame or call-to-action CTA text e.g., “Scan for 10% Off”. This makes them more appealing and scannable.
Download and Deploy: Download your QR code in a high-quality format like SVG or PNG and place it on your marketing materials.

Pro Tip: Regardless of how you generate them, always test your QR codes on different devices iOS and Android and in various lighting conditions before you go live. Nothing’s worse than a beautiful QR code that won’t scan!

By combining HubSpot’s powerful tracking URLs with either integrated or external QR code generators, you’ll have a flexible and effective system for connecting your physical and digital marketing worlds.

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Putting QR Codes to Work: Real-World HubSpot Use Cases

QR codes aren’t just for sending people to your homepage anymore. When paired with HubSpot, they become incredibly versatile tools that can enhance almost every aspect of your marketing and sales efforts. Let’s look at some real-world examples.

Lead Generation

This is probably one of the most popular uses for QR codes with HubSpot.

Event Booths and Trade Shows: Imagine you’re at a busy event. Instead of handing out stacks of business cards or pamphlets that get lost, have a QR code on your booth signage or a small card. When scanned, it takes prospects directly to a HubSpot landing page with a lead capture form pre-filled with UTM parameters. They scan, fill out a quick form, and bam! – they’re a new contact in your HubSpot CRM, instantly enrolled in a follow-up workflow. You can even create different QR codes for different events to track which ones are most effective.
Print Advertisements: A QR code in a magazine ad or on a poster can lead readers to an exclusive offer page or a webinar registration form hosted on HubSpot. This allows you to measure the effectiveness of your print media by seeing how many scans and conversions each ad generates.

Event Management

QR codes can simplify event logistics and improve the attendee experience, especially with HubSpot’s event features.

Streamlined Check-ins: For in-person events, you can send attendees personalized QR codes in their registration confirmation emails if you’re using an integration like event•hapily with HubSpot, this is automatic. When they arrive, staff can quickly scan the code on their phone, marking them as “attended” in HubSpot. This eliminates manual check-ins, reduces wait times, and provides accurate attendance data.
Information Hubs: Place QR codes at different stations at your event e.g., speaker bios, agenda, Wi-Fi details, venue map. Each code links to a HubSpot-hosted page with relevant information, enhancing the attendee experience and reducing the need for printed materials.

Offline-to-Online O2O Marketing

This is where QR codes truly shine, bridging the gap between your physical world and your digital assets.

Product Packaging: Put a QR code on your product packaging that links to product usage videos, customer testimonials, an FAQs page, or even a re-order page on your HubSpot-powered e-commerce site. This gives customers instant access to valuable information post-purchase.
Restaurant Menus: Instead of physical menus, use QR codes that lead to a digital menu hosted on a HubSpot page. You can easily update prices or specials in real-time without reprinting.
Retail Store Displays: Encourage in-store customers to join your loyalty program, get a discount code, or read product reviews by scanning a QR code on a display. This helps turn foot traffic into trackable online engagement.

Customer Feedback and Support

Gathering feedback and providing support can be made much more efficient. Sales Playbooks in HubSpot: Your Ultimate Guide to Consistent Wins

Feedback Surveys: Place QR codes on receipts, service vehicles, or in physical locations that direct customers to a HubSpot survey form. This makes it super easy for them to provide feedback, and the data automatically flows into your CRM, linked to their contact record.
Customer Service Access: A QR code on a product manual or service invoice can link directly to your HubSpot-powered knowledge base, a contact support form, or even a live chat widget, making it easy for customers to get help.

Social Media Promotion

Boost your social media presence with a single scan.

Social Media Hub: Create a dynamic social media QR code that, when scanned, leads to a mobile-friendly landing page with links to all your social profiles Instagram, TikTok, Facebook, LinkedIn. This is great for print materials where space is limited, letting people follow you everywhere with one scan.
Direct App Downloads: If you have a mobile app, use an app download QR code on your promotional materials that directs users to the appropriate app store iOS or Android to download your app, all while tracking the source of the download.

These are just a few ways QR codes can be woven into your HubSpot strategy. The key is to think about how you can simplify interactions for your audience and capture valuable data in the process.

Decoding the Data: What to Track and How to Analyze

So, you’ve deployed your QR codes, and people are scanning them. Fantastic! But the real power comes from understanding what those scans mean. Here’s how to decode the data and analyze it within your HubSpot ecosystem.

Key Metrics from QR Code Scans

When you use dynamic QR codes with a good generator especially one integrated with HubSpot or feeding into it via tracking URLs, you can gather some incredibly useful metrics: What Exactly is HubSpot Pipeline Management?

Number of Scans: This is your baseline. How many times was your QR code scanned? This tells you about the overall reach and initial interest your physical collateral generated.
Unique Scans: How many different people scanned your code? This helps differentiate between repeat scanners and new engagement.
Time and Date of Scan: Knowing when scans occur can reveal peak engagement times, helping you optimize future campaigns or staff events.
Location of Scan: Many dynamic QR code generators can provide general geographical data e.g., city, region where the scan happened. This is huge for understanding regional interest or the performance of QR codes placed in different physical locations like billboards across different areas.
Device Used: Knowing if people are scanning with an iOS or Android device can help you tailor your landing page experience or app development.
Conversions: The ultimate metric. Did the scan lead to a form submission, a download, an event registration, or a purchase on a HubSpot-tracked page? This is where your HubSpot tracking URLs and UTM parameters really shine.

Using HubSpot Analytics and Reports

This is where all that effort in setting up tracking URLs and UTM parameters pays off. HubSpot’s analytics tools are designed to pull in this data and give you actionable insights.

Traffic Analytics: In your HubSpot portal, navigate to Reports > Analytics Tools > Traffic Analytics. Here, you can filter your traffic by Source, Medium, and Campaign. Because you’ve tagged your QR code links with specific UTM parameters e.g., utm_source=print_ad, utm_medium=qr_code, utm_campaign=winter_promo, you can easily see how much traffic each QR code campaign generated.
Campaign Reports: If you’ve associated your tracking URLs with specific campaigns in HubSpot, you can view the overall performance of those campaigns, including the traffic and conversions attributed to your QR code efforts.
Landing Page Performance: If your QR codes lead to HubSpot landing pages, you can directly see the views, submissions, and conversion rates for those pages. This tells you if the content after the scan is engaging your audience effectively.
Contact Activity: When a QR code scan leads to a new contact or an interaction from an existing one, that activity can show up on the individual contact’s timeline in HubSpot, giving you a complete view of their journey. This is powerful for sales teams who want to understand a lead’s first touchpoint.

Custom Properties for Granular Tracking

To take your tracking to the next level, especially if you’re running many QR code campaigns, consider creating custom properties in HubSpot.

“QR Code Source” Property: Instead of relying solely on UTMs in some cases, you could have a custom contact property that automatically updates with the specific QR code source e.g., “Trade Show A Booth 3,” “Spring Catalog Page 5” when a form is submitted via a QR code link.
“Last QR Scan” Date Property: Automatically update a contact property with the date and time of their last QR code scan.

This allows for even more specific segmentation and reporting within your CRM, giving you a deeper understanding of which QR codes are driving the most valuable interactions and leads. Remember, the goal is not just to collect data, but to use it to inform and improve your marketing strategies.

Pro Tips for Your HubSpot QR Code Strategy

Getting your QR code strategy right with HubSpot isn’t just about the technical setup. it’s also about thinking like your audience and optimizing for their experience. Here are some pro tips to help you get the most out of your efforts. Pipedrive vs hubspot vs zoho

Clear Calls to Action CTAs

Never just put a QR code out there and expect people to know what to do. Always, and I mean always, include a clear, compelling Call to Action CTA right next to or on the QR code itself.

Instead of: just a QR code.
Try: “Scan for 20% Off Your First Purchase,” “Scan to View Our Digital Menu,” “Scan for Event Registration,” or “Scan to Connect on LinkedIn.”

People need to know what they’ll gain by scanning, otherwise, they might just walk by.

Mobile-Optimized Landing Pages

This is non-negotiable. QR codes are almost exclusively scanned with smartphones. If your destination page isn’t fast-loading, easy to read, and simple to navigate on a mobile device, you’ll lose people instantly.

Ensure Responsive Design: Your HubSpot landing pages, website pages, and forms should all be designed to adapt seamlessly to different screen sizes.
Keep it Concise: Mobile users have shorter attention spans. Get to the point quickly, and make forms short and sweet.
Test Mobile Experience: Use HubSpot’s preview tools or, better yet, actually test your pages on various mobile devices iOS and Android to ensure a smooth user experience.

Testing, Testing, Testing!

I can’t stress this enough. Before you print a thousand flyers or put up that billboard, thoroughly test your QR codes.

Scan with Multiple Devices: Different phone models and QR code scanner apps can behave differently.
Test in Various Lighting: A code that scans fine in a bright office might fail in dim lighting or direct sunlight.
Check the Destination: Make sure the QR code links to the correct, live, and mobile-optimized page.
Verify Tracking: Do a test scan and then check your HubSpot analytics to confirm that the UTM parameters are being captured correctly. You’d be surprised how often a small typo can derail your tracking.

Placement Matters

Where you put your QR code can dramatically affect its scan rate. Pipedrive vs HubSpot CRM: Which One Powers Your Business Better?

High Traffic Areas: Place codes where people are likely to see them and have time to scan. Think bus stops, waiting areas, product displays, or event registration desks.
Accessibility: Make sure the code is at an appropriate height and size. If it’s too high, too low, or too small, it’ll be difficult to scan. A common mistake is making QR codes too small. anything under 2×2 inches might be a pain to scan in normal lighting.
Adequate Space: Give the QR code some breathing room. Don’t clutter it with too much text or imagery right next to it, as this can interfere with scanning.

Design and Branding

While the basic QR code is black and white squares, many dynamic QR code generators allow for customization.

Incorporate Your Brand: Add your logo to the center of the QR code. This not only reinforces your brand but also makes the code look more professional and trustworthy.
Match Brand Colors: Use your brand’s colors for the QR code, but ensure there’s still high contrast between the foreground and background so it remains easily scannable.
Maintain Scannability: While customization is great, don’t sacrifice scannability for aesthetics. Always prioritize a code that works over one that just looks pretty.

By keeping these pro tips in mind, you’ll ensure your HubSpot QR code campaigns are not just technologically sound but also user-friendly and highly effective.

HubSpot Tracking Code: The Foundation

At the heart of all your digital tracking within HubSpot lies the HubSpot tracking code. This little snippet of JavaScript is usually automatically embedded on any pages you host within HubSpot – think landing pages, blog posts, and website pages. It’s essentially HubSpot’s way of listening in on what’s happening on your web properties.

So, what does it do? The HubSpot tracking code collects a ton of valuable information about your website visitors. This includes: Pipedrive vs HubSpot vs Salesforce: Picking Your CRM Champion

Page Views: Which pages are people visiting?
Visitor Sessions: How long are they spending on your site?
Referral Sources: How did they get to your site e.g., direct traffic, social media, search engine?
Contact Activity: If a visitor is an existing contact in your CRM, the tracking code links their activity back to their contact record, building a rich history of their interactions with your brand.
Form Submissions: It captures data from HubSpot forms embedded on your pages.

Now, when we talk about QR codes, the HubSpot tracking code becomes essential. As we’ve discussed, HubSpot only directly tracks interactions on URLs where this code is present. This means if your QR code links directly to:

A HubSpot landing page
A HubSpot blog post
A page on your website where the HubSpot tracking code is installed

…then HubSpot will automatically record the visit and, if applicable, link it to a contact.

The beauty of this is that the QR code itself acts as an entry point. By directing users to a HubSpot-tracked URL, the QR code effectively “hands off” the user to HubSpot’s tracking system. Then, all the subsequent actions on that page – form fills, content downloads, page navigation – are logged, giving you a full picture within your HubSpot analytics. This seamless integration is what makes QR code tracking with HubSpot so powerful. it extends your CRM’s intelligence to your offline marketing touchpoints.

QR Code Location Tracking with HubSpot: What’s Possible?

When you hear “QR code location tracking,” it sounds super specific, right? Like you can pinpoint exactly where someone is standing when they scan your code. In reality, it’s a bit more nuanced, especially when integrating with HubSpot. Understanding HubSpot Sales Hub Pricing: Your Complete Guide

Here’s the deal:

General Location Data from Dynamic QR Codes: Most dynamic QR code generators like QR TIGER or Bitly offer some level of location tracking for scans. This data typically shows the city, region, or even country where a scan occurred. It usually relies on the IP address of the scanning device. This isn’t GPS-level precision, but it’s incredibly useful for understanding the geographical reach of your campaigns. For instance, if you have QR codes on flyers distributed in different cities, this data can tell you which city generated more engagement.
How This Connects to HubSpot: While HubSpot itself doesn’t “track” the QR code scan location directly from the code, you can use this location data in conjunction with your HubSpot analytics.
1. UTM Parameters and Specific Landing Pages: If you’re running a campaign with QR codes in different physical locations e.g., “North Store,” “South Store”, you can create distinct tracking URLs in HubSpot, each leading to the same landing page but with different utm_campaign or utm_source parameters e.g., utm_source=qr_north_store, utm_source=qr_south_store. When you analyze your HubSpot traffic by these UTMs, you’ll see which campaign and thus, which location drove the traffic.
2. External QR Code Analytics: The analytics dashboard of your dynamic QR code generator will show you the geographical scan data. You can then cross-reference this with the contact and conversion data in HubSpot that came through the corresponding tracking URLs. This helps you paint a fuller picture.
3. CRM Custom Properties: For truly advanced use cases, if your QR code leads to a HubSpot form, you could potentially use a hidden form field or a workflow to capture an approximate location if the user allows it via their browser, or if you’re using an advanced integration that can pass this data. However, this requires more technical setup and depends on user privacy settings.

Limitations and What to Expect:

No Real-time GPS Tracking: You shouldn’t expect to get precise GPS coordinates of every scanner through a standard QR code and HubSpot setup. Privacy concerns and technical limitations generally prevent this.
IP-Based Approximation: The location data is usually based on the scanner’s IP address, which provides a general area, not an exact spot.
Third-Party Tools are Key: To get any location data linked to QR code scans, you almost always need a dynamic QR code generator that collects this information. HubSpot’s core tracking code primarily focuses on website behavior once a user lands on a HubSpot-tracked page.

So, while you might not get a dot on a map for every scan in HubSpot, by strategically using dynamic QR codes with their built-in analytics and linking them to HubSpot-tracked URLs with specific UTM parameters, you can absolutely gather valuable geographical insights that inform your marketing decisions. It’s about combining the strengths of both tools to get the best possible understanding of your audience. Pipedrive vs. HubSpot: Real Talk from G2 Users

Frequently Asked Questions

What is QR code tracking in HubSpot?

QR code tracking in HubSpot refers to the process of using QR codes in your marketing campaigns and then monitoring their performance and impact within your HubSpot CRM and analytics. It involves linking dynamic QR codes to HubSpot-tracked URLs like landing pages or website pages and using UTM parameters to attribute scans and subsequent actions like form submissions or content downloads back to specific QR code campaigns. This lets you see how your offline efforts translate into online engagement and leads.

Can HubSpot generate QR codes directly?

While HubSpot’s native platform doesn’t have a built-in QR code generator in the same way it has a form or landing page builder, it integrates seamlessly with third-party QR code generator apps. Tools like QR TIGER and Integration Glue can be connected to your HubSpot account, allowing you to generate various types of QR codes directly from within HubSpot workflows or contact records, often using your CRM data to personalize the code’s content.

How do I track QR code scans in HubSpot?

To track QR code scans in HubSpot, you should use dynamic QR codes that link to HubSpot-hosted or HubSpot-tracked URLs. The key is to add UTM parameters to these URLs e.g., utm_source=print_ad, utm_medium=qr_code, utm_campaign=event_promo. When someone scans the QR code and lands on your page, HubSpot’s tracking code will pick up these parameters, allowing you to see the traffic, engagement, and conversions generated by that specific QR code campaign in your HubSpot traffic analytics and campaign reports. Mastering HubSpot Starter Pricing: Your Ultimate Guide for Small Businesses

Is QR code location tracking possible with HubSpot?

Direct, precise GPS-level location tracking for QR code scans isn’t typically handled natively by HubSpot itself. However, dynamic QR code generators often provide general location data like city or region based on the scanner’s IP address. You can leverage this by using distinct QR codes for different physical locations, linking them to HubSpot URLs with unique UTM parameters, and then cross-referencing the location data from your QR code generator’s analytics with the campaign performance in HubSpot.

What are dynamic QR codes and why are they important for HubSpot users?

Dynamic QR codes are QR codes where the destination URL can be changed even after the code has been generated and deployed. They are crucial for HubSpot users because they enable tracking. When a dynamic QR code is scanned, it first goes through a short URL from the QR code generator, which collects data like scan count, time, device, and general location, before redirecting to your final destination. This flexibility allows you to update campaign links, A/B test different offers, and, most importantly, gather valuable analytics that can then be correlated with your HubSpot data.

Can I use QR codes for event check-ins with HubSpot?

Absolutely! This is a fantastic use case. You can integrate event management tools like event•hapily with HubSpot, which allows you to generate personalized QR codes for event registrants. These codes can be sent out in confirmation emails. During the event, staff can scan attendees’ QR codes to quickly check them in, and this attendance data can then be automatically updated on the contact records within your HubSpot CRM, simplifying event logistics and tracking.

How can I make sure my QR codes are scannable and effective for HubSpot campaigns?

To ensure your QR codes are effective, always include a clear Call to Action CTA so people know what to expect when they scan. Make sure the destination page is mobile-optimized, fast-loading, and easy to navigate on a smartphone, as most scans happen on mobile devices. Crucially, test your QR code thoroughly on various devices and in different lighting conditions before deploying it. Also, consider adding your brand logo and colors for a more professional look, but always prioritize scannability.

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