Based on checking the website Purdyandfigg.com, it presents itself as a brand revolutionizing home cleaning by offering chemical-free, natural, and multi-purpose cleaning solutions.

The core of their offering, “Counter Clean,” aims to replace numerous conventional products with a single, environmentally conscious alternative.

This review will delve into the various facets of Purdy & Figg, from their product philosophy and ingredient transparency to customer feedback and the practical aspects of their subscription model, providing a comprehensive look at what they offer and how it aligns with modern consumer demands for sustainable and effective household cleaning.

Find detailed reviews on Trustpilot, Reddit, and BBB.org.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

The Purdy & Figg Philosophy: A Chemical-Free Cleaning Revolution

Purdy & Figg positions itself as a disruptive force in the cleaning industry, driven by a clear mission: to eliminate toxic chemicals and single-use plastics from household routines. This isn’t just about selling a product.

It’s about advocating for a healthier home environment and a more sustainable planet.

Their “Chemical-Free Cleaning Revolution” mantra resonates strongly with consumers increasingly wary of synthetic ingredients and their potential long-term impacts.

Core Mission and Values

The founders, Charlotte Figg and Purdy Rubin, started with a simple yet profound goal: to transform cleaning from a mundane chore into a joyful experience.

This ethos is embedded in their product development, focusing on not just efficacy but also sensory appeal through natural scents.

Non-toxic Ingredients: A cornerstone of their brand, Purdy & Figg emphasizes the use of plant-derived ingredients and natural essential oils, aiming to provide a safer alternative for homes with children, pets, or individuals with sensitivities to harsh chemicals. This aligns with a growing consumer trend towards “clean living” and reducing exposure to synthetic compounds.
Sustainability and Plastic Reduction: The brand actively tackles the issue of single-use plastics. By offering concentrate refills that customers mix with water in a reusable “Bottle for Life,” they significantly reduce plastic waste compared to traditional ready-to-use cleaning sprays. This approach appeals to environmentally conscious consumers seeking to minimize their ecological footprint.
Transforming the Cleaning Experience: Beyond just cleaning, Purdy & Figg aims to elevate the experience. Their focus on indulgent essential oil scents is a strategic move to make cleaning more pleasant and less of a chore, turning it into a sensory activity.

The “Bottle for Life” Concept

Central to Purdy & Figg’s sustainable model is the “Bottle for Life.” This reusable glass bottle is designed to be refilled repeatedly with their concentrated cleaning solution.

This system directly addresses the problem of single-use plastic waste generated by conventional cleaning products.

Environmental Impact: Each refill concentrate eliminates the need for a new plastic spray bottle, contributing to a substantial reduction in plastic waste over time. This is a tangible benefit for eco-aware consumers.
Economic Efficiency: While the initial investment in a starter kit might seem higher, the refill model often proves more cost-effective in the long run compared to continually purchasing new bottles of diluted cleaner.
User Convenience: The design is straightforward: pour the 20ml concentrate into the bottle, fill with tap water, shake, and it’s ready to use. This simplicity encourages consistent use of the sustainable system.

Product Offerings and Scent Profiles

Purdy & Figg’s primary product is “Counter Clean,” a multi-purpose cleaner designed for various surfaces.

A significant differentiator is their emphasis on natural, appealing scents, moving away from the harsh chemical odors often associated with traditional cleaning products.

Counter Clean: The All-in-One Solution

Counter Clean is marketed as a versatile cleaner suitable for stone, wood, and glass surfaces. Petplan.co.uk Reviews

The brand claims it can replace dozens of other products, streamlining cleaning routines and reducing clutter under the sink.

pH Neutral Formulation: The website states that Counter Clean is pH neutral, making it safe for a wide range of surfaces, including softer materials like aluminum, wood, stone, quartz, and other sealed surfaces. This broad applicability is a major selling point.
Extensive Research and Development: The company highlights a significant investment in R&D: “4+ years of research and development,” “670 plant-derived ingredients tested,” and “200 natural essential oils trialled.” This data aims to instill confidence in the product’s efficacy and natural composition.
Customer Claims: The website features testimonials where users claim the product “replaces dozens of other products” and makes cleaning enjoyable. These direct quotes from verified reviewers underscore the product’s practical benefits and sensory appeal.

Signature vs. Seasonal Scent Collections

Purdy & Figg understands that scent plays a crucial role in the cleaning experience.

They offer two distinct scent collections to cater to different preferences and to keep the offering fresh.

Signature Scents Available Year-Round:
- Uplifting Citrus: A blend of orange, grapefruit, and niaouli, designed to evoke a refreshing, energetic clean.
  - Top notes: Sweet Orange, Grapefruit Peel
  - Middle notes: Niaouli Leaves
- Balancing Floral: A harmonious blend of lemon, geranium, and vetiver, inspired by a garden in bloom.
  - Top notes: Lemon Peel
  - Middle notes: Rose Geranium
  - Base notes: Vetiver Root
- Grounding Vetiver: A blend of sweet orange, coriander seed, and vetiver, inspired by a spice bazaar.
  - Top notes: Sweet Orange
  - Middle notes: Coriander
  - Base notes: Vetiver
Seasonal Scents Limited Edition: These introduce new, unique blends tied to the current season, encouraging customers to try different aromas and adding an element of novelty. Examples provided include:
- Orange & Petitgrain: Inspired by Moroccan orange blossom, a cheerful blend with notes of orange, grapefruit, and petitgrain.
  - Top notes: OrangeSweet, Pink Grapefruit
  - Middle notes: Petitgrain
  - Base notes: Copaiba, Patchouli
- Patchouli & Cedarwood: A rich, earthy blend reminiscent of scented wooden chests, featuring may chang, palmarosa, red cedar, patchouli, and amyris.
  - Top notes: May Chang
  - Middle notes: Palmarosa
  - Base notes: Red Cedar, Patchouli, Amyris
- Lemon & Marjoram: A refreshing blend inspired by lemonade, combining marjoram, clary sage, palmarosa, and lemon.
  - Top notes: Lemon
  - Middle notes: Sweet Marjoram, Palmarosa, Clary Sage

Customer Experience and Reviews Data

A key aspect of any online business is customer feedback.

Purdyandfigg.com prominently displays its review statistics, claiming a high volume of positive feedback, which is crucial for building trust and credibility.

Verified 5-Star Reviews

The website highlights “57.2K verified 5-star reviews,” a substantial number that suggests a widespread positive reception for their products.

This aggregated data serves as a strong social proof indicator.

Specific Testimonials: The site features several direct quotes from customers, emphasizing common positive themes:
- “The smell! It’s beautiful, unlike sprays you get from the supermarkets.” – Karen, UK Highlights scent superiority
- “I like that it’s one product for all surfaces, a glass bottle not plastic.” – Brian, UK Emphasizes multi-purpose nature and sustainability
- “I can’t stop cleaning things! Makes my whole house smell fantastic.” – Sally Ann, UK Speaks to the enjoyable experience and lasting fragrance
- “I now use the spray on all counter tops, bathroom and toilets.” – Nina, UK Reinforces versatility across different areas of the home
Product-Specific Ratings: Beyond the aggregated total, individual product listings also show impressive review numbers and average ratings:
- Counter Clean Starter Kit: 4.5 out of 5 stars from 10,887 reviews.
- Bathroom Bliss Starter Kit: 4.7 out of 5 stars from 8,168 reviews.
- Signature Refill Pack: 4.8 out of 5 stars from 6,826 reviews.
- Complete Starter Kit: 4.7 out of 5 stars from 8,168 reviews.

These detailed review counts and high ratings for specific products provide a granular view of customer satisfaction and indicate that the product performs well in actual use cases.

What Customers Value Most

Based on the testimonials and product descriptions, several consistent themes emerge regarding what customers appreciate about Purdy & Figg:

Scent Experience: The natural and pleasant scents are repeatedly highlighted as a major differentiator, contrasting sharply with the often harsh or artificial smells of conventional cleaners.
Effectiveness: Users consistently report that the product provides a “powerful clean” on various surfaces, dispelling any notion that natural cleaners are less effective.
Versatility: The ability to use one product across multiple surfaces countertops, bathrooms, toilets, glass, wood, stone is a significant convenience and cost-saving factor for many.
Sustainability: The “Bottle for Life” and refill system resonates deeply with consumers looking to reduce their plastic consumption and environmental impact.

Subscription Model and Flexibility

Purdy & Figg offers a subscription service for its refill packs, designed to ensure customers never run out of their cleaning solution. Thehomeshuttercompany.co.uk Reviews

The website emphasizes flexibility and ease of management, addressing a common concern with subscription services.

How the Subscription Works

The default subscription frequency is every 90 days, but customers have considerable control over their deliveries.

This flexibility is crucial for managing household consumption rates and avoiding overstocking.

Default Frequency: The standard delivery schedule is every 90 days approximately 3 months. Based on the usage estimate of one 300ml bottle lasting “two to four weeks” for a typical household, this implies customers might need to adjust their frequency if they use it more or less often.
Management Options: Customers can easily manage their subscriptions online. This includes:
- Switching scent refill packs: Allows for variety and trying new seasonal scents.
- Changing frequency of deliveries: Adapting to individual usage patterns.
- Moving the next billing date: Provides control over timing and budget.
- Cancelling membership: The website assures customers that they can cancel “altogether” and that the decision will be “respected,” aiming to remove any fear of being locked into a contract.
Customer Support: The brand emphasizes its “Customer Experience Team” is “always on hand to respond to your questions and requests as soon as possible” and describes them as “very friendly,” which is important for troubleshooting and support.

Benefits of a Subscription

For many consumers, a subscription model for household essentials offers distinct advantages.

Convenience: Automated deliveries ensure that customers always have their cleaning supplies on hand, eliminating the need to remember to reorder or make last-minute trips to the store.
Cost Savings: While not explicitly detailed on the homepage, subscription models often come with a slight discount compared to one-off purchases, encouraging long-term customer loyalty. The stated “Save £25 on a Starter Kit” for new customers is an example of initial savings.
Reduced Decision Fatigue: Once set up, the recurring deliveries remove a small but regular decision point from a consumer’s life, simplifying household management.

Practical Usage and Coverage

Understanding how to use the product and its expected lifespan is critical for potential customers.

Purdy & Figg provides clear instructions and estimates, helping set expectations for practical use.

How to Use Counter Clean

The instructions for preparing Counter Clean are straightforward, making it accessible even for those new to concentrate-based cleaning.

Simple Mixing Process: “Simply pour the whole 20ml bottle of cleaning concentrate into your Bottle for Life and slowly fill to the top just below the neck with tap water. Give the bottle a gentle shake to mix, then enjoy your uplifting clean!” This detailed, step-by-step guide leaves little room for error.
Volume and Dilution: A 20ml concentrate bottle is mixed with tap water to create a 300ml bottle of ready-to-use cleaner. This ratio is clearly communicated.

Surface Suitability and Patch Testing

While pH neutral, the company still advises caution for highly sensitive surfaces.

Broad Surface Compatibility: “pH neutral, which means it’s safe to use on most surfaces. That includes softer materials like aluminium, wood, stone, quartz and other sealed surfaces.” This broad compatibility is a significant advantage, reducing the need for multiple specialized cleaners.
Recommendation for Patch Testing: “We do recommend patch testing first on any particularly sensitive or precious surfaces you’re concerned about. Just spray onto a cloth and wipe a small patch to see the results.” This responsible advice helps mitigate potential issues on unique or delicate materials, demonstrating the company’s commitment to customer satisfaction and product safety.

Expected Usage per Bottle

Providing an estimate of how long a bottle lasts helps customers gauge their consumption and determine subscription frequency.

Spray Count: “A 300ml bottle of Counter Clean including one 20ml concentrate contains about 230 sprays.” This precise number gives a concrete measure of product longevity.
Typical Household Usage: “A typical household will get through one of our 300ml bottles in two to four weeks, unless you get a bit addicted to wiping down your surfaces like we have!” This provides a realistic timeframe, with a touch of humor, acknowledging that enthusiastic users might consume it faster. This also indirectly supports the idea that the product makes cleaning enjoyable.

Addressing Concerns: Natural Ingredients and Effectiveness

One of the common concerns with natural cleaning products is their perceived effectiveness compared to conventional chemical cleaners. Greenvalleynepaltreks.com Reviews

Purdy & Figg addresses this directly through its branding and stated R&D efforts.

The “Powerful Clean” Promise

The website explicitly states “Powerful clean” as a core benefit, aiming to reassure customers that natural doesn’t mean less effective.

Research and Development: The “4+ years of research and development” and testing of “670 plant-derived ingredients” and “200 natural essential oils” are presented as evidence of their commitment to creating an effective, yet natural, formula. This deep R&D suggests a scientifically backed approach to product development.
Customer Testimonials: The customer reviews consistently praise the cleaning power, with users mentioning using it on “all counter tops, bathroom and toilets,” implying its efficacy across various cleaning challenges.

Transparency in Ingredients

While the full ingredient list isn’t on the homepage, the emphasis on “plant-derived ingredients” and “natural essential oils” signals a commitment to transparency.

Plant-Derived Focus: This is a key selling point for consumers seeking to avoid synthetic chemicals commonly found in household cleaners. It suggests a focus on biodegradable and environmentally friendly components.
Essential Oil Scents: The detailed breakdown of the essential oil blends for each scent profile demonstrates an attention to natural fragrance and aromatherapy benefits, which can enhance the cleaning experience.

Brand Trust and Market Presence

Purdy & Figg attempts to build brand trust through various channels, including media mentions and a focus on customer satisfaction.

“As Seen on TV” and Media Exposure

Mentioning “As seen on TV” is a common tactic for brands to leverage broader media exposure, lending an air of credibility and widespread recognition.

While specific programs aren’t named on the homepage, this phrase suggests successful appearances on broadcast media, which can significantly boost brand awareness and consumer trust.

Focus on Customer Experience

The emphasis on a “friendly” Customer Experience Team and ease of subscription management indicates a strong customer-centric approach.

This focus on support helps build loyalty and ensures that any issues are resolved efficiently, contributing to positive overall customer sentiment.

The Overall Value Proposition

Purdy & Figg’s value proposition is multifaceted, appealing to a consumer base that prioritizes health, environmental responsibility, and an enjoyable cleaning experience.

Key Selling Points

Health and Safety: Non-toxic, chemical-free ingredients create a safer home environment.
Environmental Responsibility: Reduced plastic waste through the “Bottle for Life” and refill system.
Effectiveness: A powerful multi-purpose cleaner that replaces numerous specialized products.
Sensory Experience: Natural, indulgent essential oil scents transform cleaning into a pleasant activity.
Convenience and Flexibility: Easy-to-use concentrate and a flexible subscription model.

The brand successfully blends these elements to offer a compelling alternative to traditional cleaning products. Businesswaste.co.uk Reviews

The extensive positive reviews and clear communication of benefits reinforce their position in the market.

Frequently Asked Questions

What is Purdyandfigg.com primarily selling?

Based on checking the website, Purdyandfigg.com primarily sells chemical-free, natural, multi-purpose cleaning solutions, specifically their “Counter Clean” concentrate designed to be mixed with water in a reusable “Bottle for Life” to reduce plastic waste.

Is Purdy & Figg Counter Clean safe for all surfaces?

Yes, based on the website, Counter Clean is pH neutral, which means it’s safe to use on most surfaces, including softer materials like aluminum, wood, stone, quartz, and other sealed surfaces.

However, they recommend patch testing first on any particularly sensitive or precious surfaces.

How do I use Purdy & Figg Counter Clean?

To use Counter Clean, you simply pour the entire 20ml bottle of cleaning concentrate into your “Bottle for Life” and slowly fill it to the top just below the neck with tap water. Then, give the bottle a gentle shake to mix.

How long does a bottle of Purdy & Figg Counter Clean last?

A 300ml bottle of Counter Clean made from one 20ml concentrate contains about 230 sprays.

A typical household will get through one of these 300ml bottles in two to four weeks.

What is the “Bottle for Life”?

The “Bottle for Life” is a reusable glass bottle provided by Purdy & Figg, designed to be refilled repeatedly with their concentrated cleaning solution, thereby eliminating the need for single-use plastic spray bottles.

What is the difference between Signature and Seasonal scents?

Based on the website, Signature scent packs are available all year round and include their three best-selling scents: Uplifting Citrus, Balancing Floral, and Grounding Vetiver.

Seasonal scent packs contain three limited edition new scents blended for every season. Meacodehumidifiers.co.uk Reviews

Can I choose my scents with a Purdy & Figg subscription?

Yes, based on the website, you can switch your scent refill pack as part of managing your subscription, allowing you to choose between Signature and Seasonal collections or different scents within them.

How many verified 5-star reviews does Purdy & Figg have?

Based on the website, Purdy & Figg prominently displays “57.2K verified 5-star reviews” for their products.

Does Purdy & Figg help reduce plastic waste?

Yes, based on the website, Purdy & Figg’s refill system, using concentrates and a reusable “Bottle for Life,” is specifically designed to take single-use plastics out of cleaning routines, significantly reducing plastic waste.

Are Purdy & Figg products tested on animals?

The provided homepage text does not explicitly state whether Purdy & Figg products are tested on animals.

However, the emphasis on “natural ingredients” and “chemical-free” often aligns with cruelty-free practices in similar brands.

What ingredients are in Purdy & Figg Counter Clean?

Based on the website, Purdy & Figg Counter Clean uses “plant-derived ingredients” and is scented with “natural essential oils.” They mention testing “670 plant-derived ingredients” and “200 natural essential oils.”

How long has Purdy & Figg been researching their formula?

Based on the website, Purdy & Figg has invested “4+ years of research and development” into their natural formula.

Can I manage my Purdy & Figg subscription online?

Yes, based on the website, you can easily manage your subscription online, including switching scents, changing delivery frequency, moving billing dates, or cancelling your membership.

What is the default frequency for Purdy & Figg subscriptions?

The default subscription frequency for Purdy & Figg refill packs is set to a 90-day frequency.

Is Purdy & Figg Counter Clean effective?

Yes, based on customer testimonials and the brand’s claims, Counter Clean provides a “powerful clean” and users report it effectively cleans various surfaces and can replace numerous other cleaning products. Riverviewrt.com Reviews

What kind of scents does Purdy & Figg offer?

Purdy & Figg offers a range of natural essential oil scents, categorized into Signature Uplifting Citrus, Balancing Floral, Grounding Vetiver and limited-edition Seasonal scents e.g., Orange & Petitgrain, Patchouli & Cedarwood, Lemon & Marjoram.

Where are Purdy & Figg products manufactured?

Based on the website, Purdy & Figg products are made in “1 small-batch UK manufacturing plant.”

Do Purdy & Figg products contain toxic chemicals?

No, based on the website’s core mission, Purdy & Figg aims to take “toxic chemicals” out of cleaning routines, emphasizing non-toxic, natural ingredients.

What happens if I want to cancel my Purdy & Figg subscription?

Based on the website, Purdy & Figg states that they “always respect your decision to leave” and that you can cancel your membership altogether if needed.

Their Customer Experience Team is available to assist.

Can Purdy & Figg Counter Clean be used in bathrooms?

Yes, based on customer testimonials on the website, users, such as Nina from the UK, explicitly state, “I now use the spray on all counter tops, bathroom and toilets,” indicating its suitability for bathroom cleaning.

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