Peninsulastonecare.com Review

Based on looking at the website, Peninsula Stone Care appears to be a legitimate business offering stone care services.

The website provides essential information that gives users a clear understanding of the services offered.

However, a strict review reveals several areas where the site could improve to build greater trust and transparency, especially for an audience seeking ethical business practices.

Overall Review Summary:

Website Presence: Professional and clear.
Services Offered: Clearly listed and described.
Contact Information: Readily available.
Trust Signals: Lacks prominent customer testimonials, privacy policy, and terms of service.
Ethical Consideration: Appears to be a standard service business. no immediate red flags regarding impermissible activities, but transparency could be enhanced.
Recommendation: Caution advised due to missing trust elements, but the core business seems sound.

While Peninsula Stone Care presents itself as a straightforward service provider, the absence of crucial elements like a detailed “About Us” section, clear privacy policies, and comprehensive terms of service raises questions about their commitment to transparency and customer data protection.

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For any business operating online today, these are not just good practices but essential trust-building components.

Without them, customers may hesitate to engage, particularly when entrusting their valuable property to a service provider.

Best Alternatives for Home and Business Care Services General Categories:

Professional Cleaning Services: For general upkeep, whether it’s commercial or residential cleaning. These services often provide deep cleaning, specialized floor care, and regular maintenance for various surfaces.
Tile and Grout Cleaning Services: Specific services focusing on the restoration and maintenance of tiled surfaces, including natural stone, ceramic, and porcelain. They often use specialized equipment for deep cleaning and sealing.
Carpet Cleaning Services: While different from stone care, many companies offer a range of floor care options. Ideal for maintaining fabric-based flooring in homes and offices.
Pressure Washing Services: Excellent for exterior stone, concrete, and other hard surfaces. These services remove dirt, grime, mold, and mildew, restoring the appearance of outdoor areas.
Hardwood Floor Refinishing: For those with hardwood rather than stone, these services bring new life to worn-out floors, involving sanding, staining, and sealing.
Surface Sealants and Protectors: For the DIY enthusiast or as an add-on after professional cleaning, these products protect stone and other hard surfaces from stains and damage.
Specialized Restoration Services: Beyond basic cleaning, these services deal with significant damage, such as water damage restoration, fire damage restoration, or mold remediation, often involving complex surface repair and treatment.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Peninsulastonecare.com Review & First Look

Upon a initial glance, Peninsulastonecare.com presents a straightforward, functional website.

The design is clean, with a clear focus on the services offered: stone care, cleaning, sealing, and restoration.

The site immediately communicates what the business does, which is crucial for quick user comprehension.

However, the initial impression also highlights a few areas that could be enhanced for a more robust digital presence and improved user trust.

Visual Presentation and Usability

The website’s aesthetic is professional but leans towards minimalistic. Goodglasses.com Review

It employs a color palette that is easy on the eyes, suggesting a focus on professionalism and clarity rather than flashy design.

Navigation appears intuitive, with core services easily accessible from the homepage.

A user can quickly identify what Peninsula Stone Care specializes in without excessive searching.

However, the lack of engaging visuals, such as high-quality “before and after” galleries or video testimonials, means it misses an opportunity to captivate visitors and demonstrate expertise more effectively.

This can be a significant differentiator in service industries where visual proof of work is often highly valued. Gobuzzr.com Review

Service Clarity and Offerings

Peninsula Stone Care clearly lists its services, which include cleaning, polishing, sealing, and restoring various natural stone surfaces.

Each service seems to be briefly described, giving potential customers an idea of what to expect.

This directness is a positive aspect, as it prevents ambiguity.

However, the depth of detail on specific techniques, products used, or the unique benefits of their approach is somewhat limited.

For instance, while they mention “natural stone,” specifying which types marble, granite, travertine, limestone, slate, etc. they specialize in could further refine their target audience and reassure clients with specific stone types. Hoffshop.com Review

This level of detail helps establish authority and expertise.

The absence of specific case studies or project examples also means that potential clients can’t easily visualize the quality or scope of work performed.

Peninsulastonecare.com Cons

While Peninsulastonecare.com serves its primary purpose of presenting the business, a thorough evaluation reveals several areas where it falls short, particularly when assessed against modern web standards for trust, transparency, and comprehensive information.

These shortcomings can impact customer confidence and a business’s perceived legitimacy.

Lack of Essential Trust Signals

One of the most significant drawbacks of Peninsulastonecare.com is the noticeable absence of critical trust signals. Durangourgentcare.com Review

In an age where online scams and unreliable services are rampant, businesses must proactively build trust. This website lacks:

Customer Testimonials/Reviews: There are no visible customer testimonials or reviews on the homepage or dedicated sections. According to a BrightLocal survey, 87% of consumers read online reviews for local businesses in 2022, up from 81% in 2021. The absence of these social proofs can deter potential clients who rely on peer experiences to make informed decisions.
Certifications and Associations: Information regarding any industry certifications, professional associations, or specialized training the company or its technicians hold is not apparent. Highlighting memberships in organizations like the Marble Institute of America or natural stone care associations would significantly boost credibility.
Guarantees or Warranties: There is no mention of service guarantees or warranties for the work performed. For a specialized service like stone care, offering a satisfaction guarantee provides immense reassurance to customers.
Secure Connection HTTPS: While most modern browsers enforce HTTPS, its absence or any clear indication of secure data handling can be a red flag. Ensuring all pages are served over HTTPS is a fundamental security practice.

Missing Legal & Policy Pages

Another critical area where the website falls short is the absence of standard legal and policy pages. These are not merely formalities.

They protect both the business and the customer and are often required by law in various jurisdictions. Key missing pages include:

Privacy Policy: A privacy policy is crucial for informing users about how their personal data is collected, used, stored, and protected. With increasing data privacy regulations like GDPR and CCPA, its absence is a major oversight and could lead to legal issues. A recent study by PwC found that 87% of consumers say privacy is a major concern when engaging with online businesses.
Terms of Service/Use: This document outlines the rules and conditions for using the website and engaging with the business’s services. It typically covers payment terms, cancellation policies, liability disclaimers, and intellectual property rights, preventing misunderstandings and disputes.
Refund/Cancellation Policy: For service-based businesses, clear policies on cancellations, rescheduling, and potential refunds are essential. Their absence leaves customers in the dark and can create friction.

Limited “About Us” Information

The “About Us” section, if present, is not prominently detailed.

A strong “About Us” page provides insight into the company’s history, mission, values, and the people behind the business. Hisandherscleaners.com Review

It humanizes the brand and helps build an emotional connection with potential clients.

Without this, the business can appear generic or less trustworthy.

Company History: When was the company founded? What is its journey?
Team Information: Who are the key personnel? Do they have relevant experience or qualifications?
Mission and Values: What drives the company? What is their commitment to quality or customer service?
Local Connection: For a local business, emphasizing roots in the community can be a strong selling point.

Absence of Blog or Educational Content

A significant missed opportunity is the lack of a blog or resource section.

For a specialized service like stone care, providing educational content can position the business as an industry authority.

How-to Guides: Articles on basic stone maintenance, common stone problems, or tips for preserving stone surfaces.
FAQs: A detailed FAQ section addressing common client concerns before they even contact the business.
Material Guides: Information on different types of natural stone, their unique properties, and specific care requirements.

Such content not only benefits customers but also significantly boosts the website’s SEO, driving organic traffic through relevant keywords and establishing the business as a knowledgeable expert in its field. Lowpricevendor.com Review

Data shows that businesses with blogs receive 55% more website visitors than those without.

Peninsulastonecare.com Alternatives

Given the identified shortcomings in Peninsula Stone Care’s online presence, particularly concerning transparency and comprehensive trust signals, it’s wise to consider alternatives that offer more robust and customer-centric digital experiences.

While the specific service stone care might limit direct like-for-like national competitors with identical online transparency, focusing on broad categories of home service providers or platforms known for their vetting processes can yield better options.

1. Angi formerly Angie’s List

Key Features: A comprehensive platform for finding local home service professionals, including stone care specialists, cleaners, and renovators. Angi offers a vast directory of vetted pros, customer reviews, and a dispute resolution process. Users can submit project requests, compare quotes, and read verified reviews.
Average Price: Varies widely by service and location. Angi acts as a referral platform, so prices are set by individual service providers. Membership may offer discounts.
Pros: Extensive network of professionals, verified customer reviews and ratings, background checks on service providers, project assistance, and customer support for issues.
Cons: Membership fees might apply for full features, quality can vary between individual providers, and the platform takes a commission from service providers.

2. HomeAdvisor

Key Features: Connects homeowners with prescreened local service professionals for various home improvement and maintenance needs. HomeAdvisor focuses on quickly matching users with pros based on their specific project requirements. It provides instant matching and cost guides.
Average Price: Service prices depend on the pro. HomeAdvisor provides estimated cost ranges for common projects.
Pros: Quick and easy connection with local professionals, prescreened contractors, customer ratings and reviews, comprehensive cost guides, and a wide range of services.
Cons: Can receive multiple calls from pros once a request is submitted, quality of leads for professionals can be mixed, and some users report aggressive sales tactics from pros.

3. Thumbtack

Key Features: A platform allowing users to find and hire local professionals for almost any service, from home repair to personal trainers. Thumbtack facilitates direct communication with pros, offers free quotes, and displays customer reviews and portfolios.
Average Price: Varies by service and professional. quotes are provided directly by the pros.
Pros: Very broad range of services, direct messaging with professionals, transparent pricing quotes, customer reviews and pro profiles, and flexible scheduling.
Cons: Quality can vary as it’s an open marketplace, pros pay for leads which can sometimes translate to higher prices, and competition among pros can lead to inconsistent experiences.

4. Yelp for Services

Key Features: Primarily known for restaurant reviews, Yelp also has a strong service provider section where users can find and review local businesses, including stone care, cleaning, and home services. It offers extensive customer reviews, business profiles, and the ability to request quotes.
Average Price: Determined by individual businesses. Yelp is a review platform, not a direct booking service.
Pros: Massive user base and extensive review system, detailed business profiles, easy to find local businesses, and often includes photos and additional information.
Cons: Reviews can sometimes be biased or unverified, businesses may receive negative reviews unfairly, and less focus on direct booking or project management features compared to dedicated service platforms.

5. TaskRabbit

Key Features: Focuses on connecting users with local “Taskers” for small jobs, handyman services, and specific home maintenance tasks. While less specialized in stone care, it’s excellent for general cleaning, moving, or even basic repairs that might complement stone care.
Average Price: Hourly rates set by Taskers. typically transparent pricing.
Pros: User-friendly interface, quick booking, transparent hourly rates, background-checked Taskers, and peer reviews.
Cons: More suited for smaller, general tasks rather than highly specialized stone restoration, availability depends on local Taskers, and quality can vary.

6. The Home Depot Home Services

Key Features: The Home Depot partners with local, licensed, and insured professionals for various home services, including installation of flooring, countertops, and potentially related cleaning/care. While not exclusively stone care, their network covers many home renovation needs.
Average Price: Varies based on project scope. quotes are provided after consultation.
Pros: Reputable brand backing, vetted professionals, project management support, and often includes product and installation warranties.
Cons: Services are tied to Home Depot’s offerings, may not cover highly specialized stone restoration services, and potentially higher costs due to overhead.

7. Local Specialized Stone Care Providers via Search

Key Features: Directly searching for “stone care services near me” or “marble polishing ” on Google or other search engines will yield independent local businesses. Many highly reputable, specialized companies exist that may not heavily rely on third-party platforms.
Average Price: Highly variable depending on the provider, location, and specific service.
Pros: Opportunity to find highly specialized experts, direct communication with the service provider, potential for personalized service, and supporting local businesses.
Cons: Requires more individual research and vetting checking reviews, calling for references, less centralized information compared to platforms, and inconsistent online presence quality.

How to Assess a Local Service Business Online

Evaluating a local service business based solely on its online presence requires a keen eye for detail and an understanding of what constitutes a reliable digital footprint.

Beyond just services offered, the way a business presents itself online can speak volumes about its professionalism, transparency, and customer focus. Bergandwilliams.com Review

This assessment goes beyond superficial design and delves into functional and trust-building elements.

Website Professionalism and Functionality

A professionally designed website is often the first indicator of a serious business.

This includes a clean layout, consistent branding, and ease of navigation.

Users should be able to quickly find what they’re looking for without frustration. Crucially, the website must be fully functional.

Broken links, slow loading times, or mobile unresponsiveness are immediate red flags. Sevenmoving.com Review

According to Google, nearly 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.

A well-maintained site suggests attention to detail and a commitment to providing a good user experience, mirroring the quality of service one might expect offline.

This also extends to the clarity of language—jargon should be minimized, and explanations of services should be clear and concise.

Transparency in Business Information

One of the most critical aspects of online legitimacy is transparency.

A trustworthy business will make it easy for potential customers to find crucial information. This includes: Journeyhomemortgage.com Review

Physical Address: A clear, verifiable physical address not just a P.O. box shows the business has a tangible location.
Phone Number: A readily accessible and functional phone number is essential for direct contact.
Email Address: A professional email address e.g., [email protected] rather than a generic Gmail or Yahoo address.
Business Hours: Clearly stated operating hours manage customer expectations.
Licensing and Insurance Information: For many service industries, being licensed and insured is a legal requirement and offers protection to both the business and the customer. Displaying this information builds significant trust. For instance, in the U.S., contractor licensing requirements vary by state, but a legitimate business will readily provide proof.

Customer Feedback and Social Proof

The presence and prominence of customer feedback are powerful trust signals.

Testimonials: Quotes from satisfied customers, ideally with names and locations if permissible.
Online Reviews: Links to popular review platforms like Google My Business, Yelp, or industry-specific review sites. A strong overall rating e.g., 4.5 stars and above out of 5 based on a significant number of reviews is a positive indicator. It’s also telling how a business responds to both positive and negative reviews—a professional response to criticism can demonstrate a commitment to customer satisfaction. A Statista report in 2023 showed that 72% of consumers say that positive reviews make them trust a local business more.
Case Studies/Portfolios: For service businesses, visual proof of work before-and-after photos, project descriptions can powerfully demonstrate capabilities and quality.

Legal and Policy Documents

The presence of clearly articulated legal and policy documents is non-negotiable for online businesses operating ethically and responsibly.

These documents protect both the consumer and the business by setting clear expectations and boundaries.

Privacy Policy: Explains how customer data is collected, used, and protected. This is legally mandated in many regions e.g., GDPR in Europe, CCPA in California.
Terms of Service/Use: Outlines the conditions under which services are provided, including payment terms, cancellation policies, liability disclaimers, and intellectual property rights.
Refund/Cancellation Policy: Clearly states the procedures and conditions for service cancellations or refunds.
Accessibility Statement: Increasingly important, an accessibility statement demonstrates a commitment to making the website usable for individuals with disabilities, aligning with standards like WCAG.

Absence of these documents is a significant red flag, as it can indicate a lack of professionalism, potential legal non-compliance, or an unwillingness to transparently commit to customer rights.

The Importance of Online Trust and Transparency for Local Businesses

They are the bedrock upon which successful long-term customer relationships are built, especially for local service providers. Voipmsreferral.com Review

When a website fails to offer these, it’s like meeting someone who won’t look you in the eye—it just doesn’t feel right.

Building Customer Confidence Digitally

Think about it: before you invite someone into your home to work on something valuable, like your stone countertops or floors, you want to know who they are.

Online, this translates directly to a business’s digital footprint.

A transparent website fills this informational void.

It gives you the details you need to feel comfortable. Tsuki.co Review

When a business clearly displays its address, phone number, and a verifiable history, it screams, “We’re real, we’re here, and we’re not going anywhere.” Conversely, a site that’s opaque leaves you wondering.

What are they hiding? Why is this so hard to find? A transparent website actively answers these unspoken questions, transforming uncertainty into confidence.

This proactive approach builds a digital handshake that translates directly into offline business.

Ethical Considerations in Online Presentation

From an ethical standpoint, transparency isn’t just good business practice. it’s a moral imperative.

Hiding information, or making it difficult to find, borders on deceptive. Bansystem.cc Review

When a business operates with integrity, it has nothing to conceal.

This means clearly stating terms, providing easy-to-find contact details, and being upfront about processes. Ethical considerations also extend to data privacy. With every click and interaction, users share data.

A comprehensive privacy policy isn’t just a legal formality.

It’s a commitment to respecting customer privacy and handling their information responsibly.

Without it, a business might unknowingly or knowingly expose itself to legal risks and, more importantly, betray the trust of its customers. Napalipure.com Review

This commitment to ethical conduct online is a reflection of the business’s overall values, which in turn attracts customers who share those values.

It’s about building a reputation not just for quality service, but for upright conduct.

Impact on SEO and Online Visibility

Beyond building trust with individual customers, transparency and a robust online presence have a direct and powerful impact on a business’s search engine optimization SEO. Search engines like Google prioritize websites that offer a good user experience and are seen as authoritative and trustworthy.

Comprehensive Content: Websites with detailed service descriptions, a blog featuring expert advice, and comprehensive FAQ sections provide more content for search engines to crawl and index. This rich content, especially when it addresses common customer queries, signals to search engines that the site is a valuable resource.
Schema Markup: Implementing structured data schema markup helps search engines understand the context of the content. For local businesses, this includes “Local Business” schema, which can highlight contact information, business hours, and reviews directly in search results, making the business more prominent and clickable.
Backlinks and Authority: When other reputable websites link to a business’s informative blog posts or resource pages, it boosts the site’s domain authority, leading to higher rankings.
User Engagement Metrics: When users find what they need on a transparent and well-structured site, they spend more time on it, reducing bounce rates and increasing pages per session. These positive engagement signals tell search engines that the site is relevant and useful, further improving its visibility.

In essence, an ethically transparent and user-friendly online presence isn’t just about making a good impression.

It’s about playing by the rules of the internet, building genuine trust, and ultimately, ensuring that potential customers can find and feel confident in choosing your business. Supercopbot.com Review

It’s the digital equivalent of a clean, well-lit shop with friendly, knowledgeable staff – essential for any lasting success.

Enhancing Your Digital Presence: Beyond the Basics

While the previous sections focused on critical missing elements, truly optimizing an online presence for a local service business like Peninsula Stone Care goes beyond merely adding basic information.

It involves strategic deployment of modern web technologies and content strategies to engage customers, build authority, and streamline operations.

Strategic Content Marketing and SEO

A static website, while informative, misses out on the dynamic nature of content marketing.

Implementing a robust content strategy can significantly boost a business’s online authority and organic traffic. Visuo.co Review

Educational Blog: Create blog posts that answer specific customer questions. For stone care, topics could include “How to remove common stains from marble,” “Choosing the right sealant for granite,” or “Understanding the different types of natural stone.” These articles not only help customers but also attract organic search traffic. Data from HubSpot indicates that companies that blog consistently generate 67% more leads than those that don’t.
Service-Specific Landing Pages: Instead of a generic “Services” page, create dedicated landing pages for each core service e.g., “Marble Polishing Services,” “Granite Sealing,” “Tile and Grout Cleaning”. Each page should be optimized with relevant keywords, detailed descriptions, and calls to action.
Local SEO Optimization: Ensure the Google My Business profile is fully optimized with accurate information, photos, and regular posts. Encourage customers to leave reviews on Google. Local SEO is vital for service businesses, as 46% of all Google searches have local intent. Using location-specific keywords e.g., “stone care San Mateo” across the website helps attract nearby customers.

Interactive Features and User Engagement

To move beyond a passive informational site, incorporating interactive elements can significantly enhance user engagement and streamline the customer journey.

Online Quote Request Forms: Instead of just a phone number, a well-designed online form allows customers to submit details about their project and receive a tailored quote, improving efficiency and lead generation. This can include fields for stone type, square footage, specific issues, and preferred service dates.
Scheduling Tools: Integrating an online scheduling tool allows customers to book appointments directly, reducing administrative burden and providing instant gratification. Popular options include Calendly or Acuity Scheduling, which can be embedded into the site.
Live Chat Support: Offering live chat can immediately answer customer queries, provide quick assistance, and convert visitors into leads. Many live chat platforms integrate with CRM systems, allowing for better lead management. According to Kayako, 79% of consumers prefer live chat because of the immediacy it offers.
Before-and-After Galleries/Videos: Visual proof of work is incredibly powerful for service businesses. A dedicated gallery with high-resolution images or short video clips demonstrating the transformation achieved through stone care can significantly persuade potential clients.

Leveraging Social Media Integration

While not a direct part of the website itself, effective social media integration can extend a business’s online reach and reinforce trust.

Consistent Branding: Ensure the website’s branding logo, colors, tone is consistent across all social media profiles.
Active Presence: Regularly post updates, promotions, behind-the-scenes content, and client testimonials. Engage with comments and messages promptly.
Links to Social Profiles: Prominently display links to social media profiles e.g., Facebook, Instagram, LinkedIn on the website, encouraging visitors to connect and follow.
Review Solicitation: Use social media to encourage satisfied customers to leave reviews on platforms like Google or Yelp.

By implementing these advanced strategies, a local service business can transform its online presence from merely functional to a powerful tool for customer acquisition, relationship building, and long-term growth.

It’s about creating a comprehensive digital ecosystem that supports every stage of the customer journey.

FAQ

What is Peninsulastonecare.com?

Peninsulastonecare.com is the official website for Peninsula Stone Care, a local service business specializing in the cleaning, polishing, sealing, and restoration of natural stone surfaces.

Is Peninsulastonecare.com a legitimate business?

Based on the website’s content, Peninsula Stone Care appears to be a legitimate service business offering stone care services.

It provides contact information and a clear description of its offerings.

Does Peninsulastonecare.com have customer reviews or testimonials?

Based on the current website review, there are no visible customer testimonials or review sections prominently displayed on Peninsulastonecare.com.

What services does Peninsula Stone Care offer?

Peninsula Stone Care offers services including cleaning, polishing, sealing, and restoration for various natural stone surfaces.

Is there a physical address listed for Peninsula Stone Care?

A physical address should be clearly visible on the website for local service businesses.

Review the website’s contact page or footer for this information.

How can I contact Peninsula Stone Care?

The website should provide a phone number and potentially an email address or contact form on its contact page for inquiries.

Does Peninsulastonecare.com have a privacy policy?

A privacy policy is crucial for any website handling user data.

Based on the review, the absence of a clearly visible privacy policy was noted as a concern.

Are there terms of service or use on Peninsulastonecare.com?

Similar to a privacy policy, a website should have terms of service.

The review noted the absence of comprehensive terms of service as a missing element.

Does Peninsula Stone Care provide service guarantees?

The current review did not find explicit mention of service guarantees or warranties on Peninsulastonecare.com.

It’s advisable to inquire directly if this information is critical to your decision.

Are there before-and-after photos of their work on the website?

The review highlighted the lack of extensive visual content like before-and-after galleries as a missed opportunity for the website to demonstrate its work quality.

Does Peninsulastonecare.com offer online booking or quotes?

The website’s current functionality related to online booking or direct quote requests was not explicitly detailed in the review, suggesting a focus on traditional contact methods.

What types of stone do they specialize in?

While the website mentions “natural stone,” specific types like marble, granite, travertine, or limestone might not be explicitly detailed. You may need to contact them for specifics.

Is Peninsula Stone Care licensed and insured?

Information regarding licensing and insurance was not prominently displayed or detailed on the website during the review.

It is recommended to verify this directly with the company.

How can I verify the legitimacy of a local service website?

Look for a clear physical address, phone number, email, customer reviews on and off the site, social media presence, and professional legal pages like a Privacy Policy and Terms of Service.

What are good alternatives to Peninsulastonecare.com for finding stone care services?

Good alternatives include platforms like Angi, HomeAdvisor, Thumbtack, Yelp for services, and searching directly for highly-rated local specialized stone care providers.

Does Peninsulastonecare.com have a blog or resource section?

The review noted the absence of a blog or educational content, which could be a missed opportunity for the website to provide valuable information and boost its SEO.

Is the Peninsulastonecare.com website mobile-friendly?

A professional website should be responsive across devices.

While not explicitly stated for this site, general web standards suggest modern sites should be mobile-friendly.

Can I find pricing information on Peninsulastonecare.com?

Most service websites, especially local ones, rarely list specific pricing due to varying project scopes.

You will likely need to contact them for a custom quote.

What should I ask a stone care company before hiring them?

Inquire about their experience with your specific stone type, their process, products used, licensing and insurance, references, guarantees, and a detailed quote.

How important are online reviews for service businesses?

Online reviews are critically important.

Statistics show a vast majority of consumers read reviews before choosing a local business. Positive reviews build trust and credibility.