Novosol.biz Review

Based on checking the website Novosol.biz, it appears to be a legitimate business platform focused on mobile video messaging and customer engagement, particularly for enterprise clients.

However, the nature of its services, specifically in areas like marketing and advertising, can involve practices that may not align with ethical Islamic principles, especially concerning interest-based financing, gambling, and potentially deceptive advertising.

While the platform itself isn’t inherently forbidden, its application in certain industries like conventional banking, insurance, and political campaigns elections raises concerns.

Here’s an overall review summary:

• Legitimacy: Appears legitimate as a business entity with physical addresses and a named team.
• Service: Offers a mobile video messaging platform called “moLotus” for customer engagement.
• Target Audience: Primarily large enterprises, including telcos, banks, insurance companies, retail, consumer brands, and government sectors.
• Ethical Concerns Islamic Perspective: High potential for involvement in interest-based financial industries banking, insurance and potentially misleading marketing practices, which are problematic in Islam.
• Transparency: The website provides clear information about its vision, mission, team, and contact details.
• Unclear Pricing: No pricing information is readily available on the website, which is a common B2B model but can be a drawback for transparency.
• Lack of Direct Consumer Focus: The platform is designed for businesses, not individual consumers directly.

While Novosol.biz presents itself as an innovative solution for customer engagement, its focus on industries that are often intertwined with un-Islamic financial practices like conventional banking and insurance which are based on Riba/interest and Gharar/uncertainty means a Muslim individual or business should approach with caution.

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The platform’s utility for ethical businesses is undeniable, but its common application in these problematic sectors makes a blanket recommendation difficult.

It’s crucial for users to ensure their specific use cases align with Islamic principles.

Here are some alternatives that focus on ethical business practices and offer communication or productivity tools, steering clear of the financial and entertainment sectors that often conflict with Islamic principles:

• Slack

  • Key Features: Real-time messaging, channel-based communication, file sharing, integrations with numerous business apps, video and audio calls.
  • Average Price: Free tier available. paid plans start at around $7.25 per user/month.
  • Pros: Highly collaborative, widely adopted, strong integration ecosystem, improves internal communication efficiency.
  • Cons: Can lead to information overload, requires active management of channels, might be overkill for very small teams.

• Microsoft Teams

  • Key Features: Chat, video conferencing, file storage, application integration, collaborative document editing, meeting scheduling.
  • Average Price: Free tier available. paid plans start at around $4.00 per user/month as part of Microsoft 365 Basic.
  • Pros: Seamless integration with Microsoft 365 suite, robust video conferencing, comprehensive collaboration tools, enterprise-grade security.
  • Cons: Can be resource-intensive, interface can be overwhelming for new users, some features require higher-tier subscriptions.

• Zoom

  • Key Features: Video conferencing, online meetings, webinars, chat, virtual backgrounds, screen sharing.
  • Average Price: Free tier for basic meetings. paid plans start around $149.90/year per license.
  • Pros: User-friendly interface, high-quality video and audio, reliable performance, extensive features for virtual events.
  • Cons: Free tier has time limits, security concerns have been raised in the past though largely addressed, can be costly for large-scale premium usage.

• Trello

  • Key Features: Kanban boards for task management, checklists, due dates, attachments, team collaboration.
  • Average Price: Free tier available. paid plans start at $5 per user/month.
  • Pros: Visually intuitive, easy to learn and use, flexible for various project types, good for tracking progress.
  • Cons: Can become cluttered with many tasks, not ideal for complex project dependencies, limited reporting features in free version.

• Asana

  • Key Features: Project tracking, task management, workflow automation, team collaboration, various project views list, board, timeline.
  • Average Price: Free tier available. paid plans start at $10.99 per user/month.
  • Pros: Comprehensive project management capabilities, robust automation features, scalable for growing teams, excellent for detailed task organization.
  • Cons: Steeper learning curve than simpler tools, free tier has limitations, can be expensive for larger teams.

• Jira

  • Key Features: Agile project management, bug tracking, customizable workflows, reporting, integration with development tools.
  • Average Price: Free tier for up to 10 users. paid plans start at $7.75 per user/month.
  • Pros: Industry-standard for software development teams, highly customizable, powerful reporting and analytics, excellent for complex projects.
  • Cons: Can be overly complex for non-technical teams, requires significant setup and configuration, less intuitive for casual users.

• Google Workspace

  • Key Features: Integrated suite of productivity apps Gmail, Docs, Sheets, Calendar, Drive, cloud storage, video conferencing Meet.
  • Average Price: Starts at $6 per user/month.
  • Pros: All-in-one solution, excellent collaboration features on documents, highly accessible from any device, robust cloud storage.
  • Cons: Can rely heavily on internet connectivity, some users prefer desktop applications, privacy concerns with data stored on Google servers.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Novosol.biz Review & First Look

When you first land on Novosol.biz, the website immediately conveys a sense of professionalism and a focus on enterprise-level solutions.

The sleek design, coupled with clear navigation, attempts to establish credibility.

The core message is clear: they offer a mobile video messaging platform called “moLotus” designed to transform customer engagement for large organizations.

The “About Us” and “Novosol Story” sections are prominently featured, aiming to build trust by detailing their history and vision.

They highlight their origin in the early 2000s, emerging from the CEO’s experience in architecting 3G networks and mobile content solutions, and note their Series A funding. Loveangeldress.com Review

This backstory is intended to position them as experienced innovators in the mobile communication space.

However, a critical first look also reveals areas that warrant caution from an ethical standpoint.

While the technology itself, a video messaging platform, is neutral, its primary use cases, as advertised, lean heavily into sectors that often operate with practices considered problematic in Islam.

The website explicitly mentions “banking,” “insurance,” and “election” sectors as key clients, alongside retail and FMCG.

Conventional banking and insurance, rooted in interest riba and uncertainty gharar, are generally forbidden. Capital-c.io Review

Furthermore, political marketing elections can involve deceptive practices, though this is not inherent to the platform itself.

The lack of detailed ethical guidelines on their platform’s usage, particularly regarding data privacy and content moderation from an Islamic perspective, is a significant omission for users concerned with ethical adherence.

For instance, while they claim PDPA compliance, the broader ethical implications of targeting specific demographics or potentially influencing political outcomes through highly personalized video messages remain unaddressed.

Novosol.biz Features

The standout feature of Novosol.biz’s offering, moLotus, is its innovative approach to mobile video messaging for customer engagement. This isn’t just about sending static texts.

It’s about delivering rich, interactive multimedia content directly to customers’ mobile phones. Ntkglobal.com Review

The platform’s key differentiator, as highlighted on their site, is its ability to render rich media content on “all kinds of handsets” without requiring any app download or even a data connection for basic functionality.

This is a significant technological advantage, particularly in regions with varying internet access or older device ecosystems.

• High-Volume Delivery: The platform boasts the capacity to deliver “millions of messages/day.” This scalability is crucial for large enterprises and mobile operators handling vast customer bases. For example, a major telecommunication company serving millions of subscribers needs a system that can handle massive outbound communications during promotional campaigns or critical service updates.
• Video Messaging Personalization: One of the most compelling aspects is the personalization of video messages. Instead of generic advertisements, moLotus allows brands to send tailored video content to individual customers. This could range from personalized greetings to specific product recommendations based on user data. This level of personalization aims to significantly boost engagement rates compared to traditional text-based or static image campaigns.
• Interaction Features: Beyond one-way delivery, moLotus incorporates interactive elements. While the website doesn’t explicitly detail the types of interactions, this typically includes clickable calls-to-action within the video, quick surveys, or direct response options. This transforms passive viewing into an active engagement, gathering valuable feedback and driving conversions.
• No App Download/Data Connection Required: This is a must for reaching a broad audience, especially in emerging markets or among users with limited smartphone capabilities. The ability to deliver content over existing mobile network infrastructure without requiring a specific app installation or a continuous data connection removes significant barriers to entry for customers. This broadens the reach significantly beyond typical smartphone-only solutions.
• Industry-Specific Showcases: The website provides dedicated sections for how moLotus is leveraged in various industries:
  • Telco: Generating new revenue streams for mobile operators by transforming their existing infrastructure into a rich content delivery network.
  • Banking: Customer engagement for financial products, which is a major red flag from an Islamic finance perspective due to the prevalence of interest-based transactions.
  • Insurance: Similar to banking, conventional insurance involves elements of interest and uncertainty gharar, making its use in this sector problematic.
  • Retail/FMCG: More aligned with permissible business activities, focusing on product promotions, loyalty programs, and customer service.
  • Government Election: Used for public communications and election campaigns. While communication itself is neutral, political messaging can often involve misleading or manipulative tactics, which raise ethical concerns.

The platform’s technological prowess is evident, focusing on accessibility and personalized rich media.

However, the explicit targeting of industries that are built on un-Islamic principles highlights a significant ethical challenge for the platform’s broader application.

Novosol.biz Cons

While Novosol.biz presents an intriguing technological solution, a thorough review, particularly from an ethical and transparency standpoint, reveals several significant drawbacks. These aren’t just minor inconveniences. Highmowingseeds.com Review

They touch upon core aspects of ethical business and user experience.

• Lack of Pricing Transparency: One of the most glaring issues is the complete absence of pricing information on the website. For a platform targeting enterprises, this is common, as solutions are often customized and priced based on scale and specific requirements. However, for a user trying to evaluate the service, the lack of even a general pricing model or a “request a quote” form until deeper navigation can be frustrating. This opacity can deter potential clients who prefer upfront cost estimates before engaging in direct sales conversations.
• Ethical Concerns with Target Industries: As highlighted, Novosol.biz explicitly showcases its application in sectors like “banking” and “insurance.” These industries, in their conventional forms, operate on principles Riba/interest, Gharar/uncertainty that are strictly prohibited in Islam. Promoting or facilitating services for these sectors, even indirectly through a communication platform, raises serious ethical red flags for a Muslim audience. This isn’t a flaw in the technology itself but in its explicit business development strategy.
• No Direct Consumer Information: The website is entirely business-to-business B2B. There’s no clear information for individual consumers who might receive messages via moLotus. While this is typical for enterprise platforms, it means there’s no easy way for an end-user to understand data practices, opt-out mechanisms, or message authenticity directly from Novosol.biz. Consumers are reliant on the policies of the brands using moLotus.
• Limited Information on Data Security & Compliance Beyond PDPA: While PDPA Personal Data Protection Act compliance is mentioned, the website doesn’t delve deeply into its broader data security architecture, encryption standards, or how it handles sensitive customer information beyond a general statement. For a platform handling potentially millions of personalized messages, robust and transparent data security practices are paramount. More detailed information would instill greater confidence in potential clients and concerned end-users.
• Website Content Heavily Marketing-Oriented, Lacking Technical Depth: The content is primarily focused on the benefits and business value proposition of moLotus. While understandable for a marketing site, there’s a relative lack of detailed technical specifications, API documentation, or a deeper dive into the underlying technology. This might be reserved for direct consultations, but a comprehensive review often benefits from more technical transparency, especially for enterprise solutions.
• Geographic Focus May Limit Broader Appeal: The website explicitly states operations in “Singapore, Malaysia, India, Indonesia, Philippines and Sri Lanka.” While they mention a “globally scalable” vision, their current operational footprint and stated “SEA markets” focus might suggest that the platform’s immediate relevance is geographically concentrated. Businesses outside these regions might find less immediate support or localized expertise.
• No Clear Refund or Cancellation Policy: As a B2B service, direct refund or cancellation policies for individual consumers wouldn’t apply. However, for businesses subscribing to moLotus, the absence of clear contractual terms, cancellation procedures, or service level agreements SLAs on the public website means potential clients must navigate these details in direct negotiations. This lack of public transparency on business terms is a common but notable drawback for enterprise services.

Novosol.biz Alternatives

For businesses seeking robust and ethical communication and collaboration solutions that align with Islamic principles, several alternatives can effectively replace the core functions Novosol.biz aims to provide, especially when avoiding the ethically problematic sectors.

These platforms focus on enhancing internal communication, external client engagement, and operational efficiency without direct ties to interest-based finance or potentially deceptive marketing practices.

• Twilio:

  • Key Features: A cloud communications platform that allows developers to programmatically send and receive SMS, MMS, voice calls, and even video. It’s an API-first company, meaning businesses can integrate communication functionalities directly into their existing applications.
  • Pros: Highly customizable, extremely scalable, pay-as-you-go pricing, broad range of communication channels, strong developer community and documentation.
  • Cons: Requires technical expertise for implementation, not an out-of-the-box solution, can get expensive with high usage volumes.
  • Why it’s an alternative: Provides the underlying communication infrastructure for businesses to build their own ethical messaging solutions, including video and personalized communication, while maintaining control over the content and target industries.

• SendGrid by Twilio: Thesmartbidding.com Review

  • Key Features: Primarily an email API and marketing platform. It allows businesses to send transactional emails e.g., order confirmations, password resets and marketing emails at scale. It offers features like email deliverability optimization, analytics, and template design.
  • Pros: High deliverability rates, excellent analytics, robust API for integration, easy-to-use marketing tools, good for sending bulk personalized emails.
  • Cons: Primarily email-focused, less emphasis on real-time messaging or video directly, pricing can scale rapidly with high volumes.
  • Why it’s an alternative: For businesses whose “rich media” needs can be met through highly personalized HTML emails, SendGrid offers a powerful and reliable solution for customer engagement and marketing, ethically managing communication.

• Intercom:

  • Key Features: A customer messaging platform that combines live chat, targeted email, product tours, and a help desk. It’s designed to help businesses manage customer relationships across the customer lifecycle, from acquisition to support.
  • Pros: All-in-one customer communication, proactive engagement tools, strong analytics, integrates with many popular business tools, user-friendly interface.
  • Cons: Can be expensive for larger teams/customer bases, some advanced features require higher plans, may have a learning curve for comprehensive utilization.
  • Why it’s an alternative: Offers a more direct customer engagement model with personalized messaging, proactive outreach, and support capabilities, suitable for ethical businesses focused on building genuine customer relationships.

• Freshchat by Freshworks:

  • Key Features: A modern messaging software for sales and customer engagement, offering live chat, chatbots, in-app messaging, and proactive campaigns. It helps businesses connect with customers across various channels.
  • Pros: Omnichannel support, AI-powered chatbots, good automation capabilities, integrates with other Freshworks products, scalable for different business sizes.
  • Cons: Can be overwhelming with features for small businesses, some users report occasional glitches, pricing can add up with advanced features.
  • Why it’s an alternative: Provides similar customer engagement and messaging capabilities as moLotus but with a stronger focus on real-time interaction and support, offering an ethical communication channel.

• HubSpot Marketing Hub:

  

  • Key Features: A comprehensive marketing automation platform that includes email marketing, landing page builders, SEO tools, social media management, and CRM integration. While not primarily video messaging, it offers extensive tools for personalized digital campaigns.
  • Pros: All-in-one marketing solution, excellent CRM integration, robust analytics, user-friendly interface, strong community and learning resources.
  • Cons: Can be very expensive, especially for advanced tiers, steep learning curve to utilize all features, might be overkill for small businesses.
  • Why it’s an alternative: For businesses seeking to engage customers through broader digital marketing efforts, HubSpot offers powerful tools for personalized, ethical outreach across multiple channels, including email and targeted content.

• Klaviyo: Nardonepainting.com Review

  • Key Features: A marketing automation platform primarily focused on email and SMS for e-commerce businesses. It specializes in personalized customer journeys, segmentation, and highly targeted campaigns based on customer behavior.
  • Pros: Excellent for e-commerce, powerful segmentation and automation, strong analytics, good deliverability, integrates well with popular e-commerce platforms.
  • Cons: Primarily for e-commerce, can be complex to set up advanced flows, pricing scales with contact list size.
  • Why it’s an alternative: While not video-first, Klaviyo excels at personalized, automated communication for sales and customer retention, which ethical e-commerce businesses can leverage effectively without engaging in problematic financial practices.

• ActiveCampaign:

  • Key Features: Combines email marketing, marketing automation, CRM, and sales automation. It allows businesses to build highly personalized customer experiences through automated workflows and targeted messaging.
  • Pros: Powerful automation builder, excellent segmentation capabilities, good deliverability, comprehensive reporting, integrates well with many third-party apps.
  • Cons: Can be overwhelming for beginners, customer support sometimes slow, pricing can increase rapidly with more contacts and features.
  • Why it’s an alternative: Offers robust marketing automation and CRM functionalities that can be used for ethical customer engagement, allowing businesses to tailor communication based on customer behavior and preferences, steering clear of un-Islamic applications.

How to Cancel Novosol.biz Subscription

Based on the information available on the Novosol.biz website, details on how to directly cancel a subscription are not publicly provided.

This is typical for enterprise-level B2B software-as-a-service SaaS platforms, where subscriptions are usually governed by specific contractual agreements rather than self-service cancellation portals.

If you are a business client of Novosol.biz, the process for canceling your subscription would almost certainly involve:

• Reviewing Your Contract: The primary step is to consult the Service Level Agreement SLA or the master service agreement you signed with Novosol.biz. This document will contain the precise terms regarding notice periods, cancellation procedures, and any penalties or obligations upon termination.
• Contacting Your Account Manager: Reach out to your dedicated account manager or the sales representative who handled your initial engagement. They are the direct point of contact for service-related inquiries, including cancellations.
• Formal Written Notice: Most enterprise contracts require a formal written notice of cancellation. This notice should be sent via email to the appropriate contact person or department, and potentially via certified mail if specified in the contract, to create a clear record.
• Adhering to Notice Periods: Be mindful of any notice periods stipulated in your contract. Typically, enterprise software agreements require a 30, 60, or even 90-day notice before the termination becomes effective. Failing to provide adequate notice could result in continued billing.
• Data Retrieval and Offboarding: Discuss with Novosol.biz’s support or account management team how you can retrieve any data or content you’ve stored or processed through the moLotus platform before your subscription officially ends. This is crucial for business continuity.

Given that Novosol.biz does not offer a self-service portal for managing subscriptions, direct communication with their team is the only viable path to cancellation. Dirtybbq.uk Review

Their website only lists general contact information:

• Email: [email protected]
• Physical Addresses: Singapore HQ, Malaysia, India.

It is highly recommended to initiate this process well in advance of your desired termination date to ensure a smooth transition and avoid any unexpected charges.

For any ethical concerns regarding the service’s use, discussing these with the Novosol.biz team during the cancellation process may also be beneficial.

How to Cancel Novosol.biz Free Trial

The Novosol.biz website does not explicitly mention or offer a “free trial” for its moLotus platform.

Based on the enterprise-level nature of their solution, it is highly probable that their engagement model involves direct sales, demonstrations, and customized pilot programs rather than a public, self-service free trial. Dryhitec.com Review

If, by chance, you were granted a limited-time pilot or demonstration access that was described as a “free trial” during your engagement with Novosol.biz, the cancellation process would likely mirror that of a full subscription:

• Consult Your Agreement: Check any initial agreements, emails, or proposals you received from Novosol.biz that outlined the terms of your trial. This document, even if informal, should specify the duration and any conditions for ending the trial.
• Contact Your Novosol.biz Representative: The most direct and effective way to “cancel” or end a free trial would be to communicate directly with the Novosol.biz sales or account representative who set up your trial access.
• Express Your Intent: Clearly state that you wish to discontinue the trial and do not wish to proceed with a paid subscription. Doing this before the trial period concludes is essential to avoid any automatic conversion to a paid service, should such a clause exist.
• No Automatic Charges Expected Given No Public Trial: Since there’s no visible public free trial that requires credit card information upfront, it’s unlikely you would incur automatic charges. However, confirming discontinuation ensures that no unexpected invoices are generated.

Without a public free trial, there isn’t a “cancel trial” button or a specific procedure outlined on their website.

The engagement is likely managed directly by their sales and support teams.

Therefore, direct communication via email [email protected] or through your assigned contact person is the appropriate method for terminating any trial or pilot access you might have.

Always retain records of your communication for your documentation. Vnpest.com Review

Novosol.biz Pricing

The pricing for Novosol.biz’s moLotus platform is conspicuously absent from their official website.

This is a common practice for B2B enterprise software and service providers, particularly those offering highly customizable solutions that are scaled to the specific needs and volume requirements of large organizations.

Novosol.biz explicitly states that their platform helps organizations “achieve extraordinary success by transforming and automating their customer relationship processes” and is “able to deliver millions of messages/day for clients across industries and geographies.” Such capabilities typically command bespoke pricing structures.

Here’s why you won’t find a standard price list and what to expect:

• Customized Solutions: Novosol.biz’s service is not a one-size-fits-all product. The cost will depend heavily on:
  • Volume: The number of messages sent daily, weekly, or monthly.
  • Features: Specific features required e.g., personalization depth, interactivity, integration with existing systems.
  • Industry: While not explicitly stated, pricing might vary based on the industry due to different regulatory compliance needs or usage patterns.
  • Support Level: Dedicated account management, premium support, and service level agreements SLAs can significantly impact the final price.
  • Geographic Reach: Deployment across multiple countries or regions might also influence costs due to varying local regulations or network costs.
• Direct Sales Model: Their business model is clearly geared towards direct sales engagements with potential enterprise clients. This means interested businesses are expected to:
  • Contact Sales: Use the “Get Started” or “Contact Us” links to initiate a conversation with their sales team.
  • Needs Assessment: Go through a discovery process where Novosol.biz’s sales representatives assess the client’s specific requirements, current infrastructure, and desired outcomes.
  • Custom Proposal: Receive a tailored proposal and quote based on this assessment.
• Value-Based Pricing: Enterprise solutions often employ value-based pricing, where the cost is determined by the perceived value and ROI Return on Investment the solution brings to the client. For a platform promising to disrupt “USD 1.7 trillion Global Marketing Spend,” they will likely price their services to reflect the significant operational efficiencies and revenue growth they aim to deliver.

In summary, if you’re a business considering Novosol.biz, be prepared to engage in a sales dialogue and provide detailed information about your communication needs and scale to receive a customized pricing proposal. Fikaauto.com Review

There is no publicly available subscription fee or per-message cost to anticipate.

Novosol.biz vs. Traditional SMS/MMS Marketing

When evaluating Novosol.biz’s moLotus platform, it’s insightful to compare it against traditional SMS Short Message Service and MMS Multimedia Message Service marketing, which have been mainstays in mobile communication for decades.

Novosol.biz aims to disrupt this space, and its differentiation lies precisely in addressing the limitations of these older formats.

• Rich Media vs. Basic Content:

  • Traditional SMS: Limited to 160 characters of plain text. No images, videos, or interactive elements. This restricts the message’s impact and brand storytelling.
  • Traditional MMS: Allows for images, audio, and short video clips typically up to 300-600 KB. While richer than SMS, file size limits and carrier compatibility issues can still hinder complex multimedia delivery.
  • Novosol.biz moLotus: Delivers full-fledged video messages directly to a user’s phone. This is a significant leap, enabling dynamic, engaging content that static images or short clips can’t match. It can convey complex information, showcase products, and build stronger brand connections through visual storytelling.

• App Dependence & Data Usage: Provehitoshop.com Review

  • Traditional SMS/MMS: Do not require an app download and generally consume minimal data SMS or a small amount of data MMS if downloaded.
  • Novosol.biz moLotus: A key advantage is its ability to render rich media content on all kinds of handsets without requiring any app download or data connection. This is a critical differentiator, especially in regions with inconsistent internet access or among users with older feature phones. It bypasses the app barrier, which is a major hurdle for many marketing campaigns.

• Personalization & Interactivity:

  • Traditional SMS/MMS: Personalization is often limited to inserting the recipient’s name or basic details. Interactivity is typically through text replies or links to external websites.
  • Novosol.biz moLotus: Focuses heavily on “video messaging personalization and interaction features.” This means videos can be dynamically tailored to individual recipients, potentially showing specific products, personalized greetings, or even adapting content based on user data. The platform also promises integrated interactive elements, which could include clickable options within the video itself, leading to a more seamless user experience than simply clicking a link to an external page.

• Cost & Scalability:

  • Traditional SMS/MMS: Often priced per message, which can become costly at scale, especially for MMS. Scalability is generally good, but managing high volumes with personalized content can be complex.
  • Novosol.biz moLotus: Designed for “high volume delivery,” capable of “millions of messages/day.” While pricing isn’t transparent, its enterprise focus suggests a cost model that scales for large corporations. The value proposition is in the higher engagement and conversion rates due to richer content, potentially justifying a higher per-message cost compared to basic SMS.

• Engagement & ROI:

  • Traditional SMS/MMS: While effective for simple alerts or notifications, their engagement rates for marketing purposes can be lower due to the limited content.
  • Novosol.biz moLotus: Aims to “transform not only the customer/consumer communications but also brand/merchant operations while enhancing customer experience.” The emphasis on video and interactivity is designed to significantly boost engagement, brand recall, and ultimately, conversion rates, leading to a higher ROI for marketing spend.

In essence, Novosol.biz positions itself as a next-generation mobile marketing platform that addresses the critical shortcomings of traditional SMS/MMS by offering rich, personalized, and interactive video content accessible on a wider range of devices without requiring app downloads.

This represents a substantial upgrade for businesses looking to elevate their mobile customer engagement beyond basic text. Hypertarget.com Review

Novosol.biz Leadership and Vision

The leadership team at Novosol.biz is prominently featured on their website, providing a level of transparency that builds initial trust.

The “Team Novosol Management Team” section lists key individuals, including the Founder & CEO, CFO, and heads of Business Development, Marketing, Engineering, and Operations.

This direct naming and role assignment offer insight into the company’s structure and the people steering its direction.

Furthermore, they list “Advisors” who bring significant experience from major financial institutions Citigroup, RHB Bank and media Discovery Channel Asia, adding another layer of perceived credibility and strategic depth.

• Minhaz Lokhandwala Founder & CEO, Engineering: As both the founder and head of engineering, he appears to be the technical visionary behind Novosol. His background in architecting large turnkey projects at Asian and Latin American telcos, including early 3G networks and mobile content solutions, provides a strong foundation for the company’s focus on mobile video and interactive platforms. This dual role suggests a hands-on approach to product development and a deep understanding of the underlying technology.
• Joanna Lokhandwala CFO: The presence of a CFO suggests a structured financial approach and likely professional management of their Series A funding. This role is crucial for financial stability and strategic growth.
• Joseph Foo Business Development, Parul Gupta Marketing, Pankaj Mathur Operations, Santosh Pandey Creative: These roles indicate a comprehensive business strategy covering client acquisition, brand promotion, operational efficiency, and content creation, all vital for a marketing and engagement platform.
• Advisors Renzo Viegas, Suresh Sidhu, Jayesh Vaidya: The inclusion of high-profile advisors from banking, telecom, and media underscores their ambition and ability to attract experienced guidance. However, as noted before, their strong ties to conventional banking and finance e.g., Renzo Viegas from CIMB Malaysia, Citigroup, RHB Bank raise ethical concerns for a Muslim audience due to the involvement with interest-based systems.

Vision: Novosol’s vision is ambitious and clearly articulated: “To create and market globally a personalized, superior i.e. video, audio-visual, convenient i.e. mobile, interactive, safe permissioned, secure, PDPA compliant customer engagement platform for merchants/brands that scales across marketing/business uses, and geographies so as to transform not only the customer/consumer communications but also brand/merchant operations while enhancing customer experience.” This vision emphasizes: Tanrosie.com Review

• Personalization and Rich Media: Superior engagement through tailored video and audio-visual content.
• Convenience and Accessibility: Mobile-first, interactive, and app/data-connection free.
• Security and Compliance: Acknowledging data protection PDPA compliant.
• Transformative Impact: Aiming to change both customer communications and internal brand operations.

Mission: Their mission reinforces the vision: “To emerge as a global leading player in Direct Customer Marketing & Engagement by building a world class global platform. a user-experience for consumers, advertisers and partners by emphasizing innovation and transformation that changes the way companies promote, sell, manage processes, engage their customers and maximize customer value.” This mission highlights their focus on global leadership, innovation, and maximizing customer value, all while transforming business processes.

Overall, the leadership and their articulated vision and mission portray a company with clear goals and a strong understanding of the mobile communication market.

However, the explicit connections to conventional banking and insurance industries through their advisors and showcased clients are a significant point of concern for those seeking to adhere to Islamic ethical guidelines in their business dealings.

FAQs

What is Novosol.biz?

Novosol.biz is the official website for Novosol, a company that offers a mobile video messaging and customer engagement platform called “moLotus,” designed for enterprises to connect with their customers through personalized, interactive video content.

What is moLotus?

MoLotus is Novosol’s flagship platform, an innovative service that delivers rich media content, primarily personalized video messages, directly to mobile phones. Bubbleairmarket.com Review

A key feature is its ability to work on various handsets without requiring an app download or continuous data connection.

Who are Novosol.biz’s target clients?

Novosol.biz primarily targets large enterprises and organizations across various sectors, including mobile operators telcos, banking, insurance, retail, consumer goods FMCG, and government sectors e.g., for election campaigns.

Is Novosol.biz a legitimate company?

Yes, Novosol.biz appears to be a legitimate company, providing physical office addresses in Singapore HQ, Malaysia, and India, and listing a management team and advisors on its website.

Does moLotus require an app download?

No, one of the key selling points of moLotus is that it delivers rich media content to mobile phones without requiring any specific app download, making it highly accessible.

Does moLotus require a data connection?

No, moLotus is designed to render content on all kinds of handsets and does not require a continuous data connection for basic functionality, making it suitable for areas with limited internet access. Sixsensescondao.com Review

What kind of content can moLotus deliver?

MoLotus specializes in delivering personalized video messages, but it also supports audio-visual and other rich media content, allowing for more engaging and interactive customer communications compared to traditional SMS.

How does Novosol.biz handle customer data and privacy?

Novosol.biz states that its platform is “safe permissioned, secure, PDPA compliant.” However, detailed information on their specific data security architecture or broader privacy policies beyond PDPA compliance is not explicitly provided on their public website.

Are there ethical concerns with Novosol.biz’s services?

Yes, from an Islamic perspective, concerns arise because Novosol.biz explicitly showcases its services being used in conventional banking and insurance sectors, which operate on interest riba and uncertainty gharar, principles that are generally forbidden in Islam.

Its use in political campaigns may also raise concerns regarding potentially misleading information.

Can moLotus be used for ethical businesses?

Yes, the underlying technology of moLotus can be utilized by ethical businesses, such as those in retail or consumer goods, for permissible marketing and customer engagement, provided the content and application align with Islamic principles.

How much does Novosol.biz cost?

Novosol.biz does not provide public pricing information on its website.

As an enterprise-level B2B solution, pricing is customized based on client-specific needs, volume, features, and support levels, requiring direct consultation with their sales team for a quote.

Does Novosol.biz offer a free trial?

The Novosol.biz website does not explicitly advertise a public, self-service free trial for moLotus.

Their engagement model appears to be based on direct sales, demonstrations, and customized pilot programs.

How do I cancel a Novosol.biz subscription?

To cancel a Novosol.biz subscription, clients typically need to consult their specific contractual agreement for notice periods and procedures, then contact their dedicated account manager or email [email protected] to formally initiate the cancellation process.

What is Novosol.biz’s global reach?

Novosol.biz states it has operations in Singapore, Malaysia, India, Indonesia, Philippines, and Sri Lanka, and aims to “expand our platform and revenue” globally, though its immediate focus is on the SEA Southeast Asia markets.

Who is the CEO of Novosol.biz?

The Founder & CEO of Novosol.biz is Minhaz Lokhandwala, who also leads their Engineering team.

What industries does moLotus serve?

MoLotus serves various industries including Telco, Banking, Insurance, Retail, FMCG Fast-Moving Consumer Goods, and Government specifically for election purposes.

How does moLotus compare to traditional SMS marketing?

MoLotus offers significant advantages over traditional SMS/MMS by providing rich, personalized video content that doesn’t require an app or continuous data, leading to higher engagement compared to basic text or limited multimedia messages.

Can moLotus help with lead generation?

While not explicitly stated as its primary function, by transforming customer engagement and enhancing communication, moLotus could indirectly contribute to lead nurturing and conversion for businesses, similar to other marketing platforms.

Are there alternatives to Novosol.biz for ethical businesses?

Yes, there are several ethical alternatives focusing on communication, collaboration, and marketing automation, such as Twilio, SendGrid, Intercom, Freshchat, HubSpot Marketing Hub, Klaviyo, and ActiveCampaign.

Where is Novosol.biz headquartered?

Novosol.biz’s headquarters HQ is located in Singapore at 10 Anson Road, International Plaza #24-09, Singapore 079903.