measureprotocol.com Pricing

Measureprotocol.com does not display its pricing publicly on its website. This is a very common practice for Business-to-Business (B2B) enterprise-level software and data solutions, especially those offering specialized services like comprehensive consumer behavioral intelligence.

Instead of a fixed price list or tiered subscription plans visible to all visitors, Measure Protocol’s website funnels prospective clients towards a “Book A Demo” call to action. This indicates that their pricing model is likely customized based on several factors, including:

1. Scope of Data Needed: Different clients will require varying depths and breadths of data. For example, a client interested only in Gen Z’s TikTok usage might pay a different price than one requiring a full “holistic behavioral dataset” across all digital touchpoints for multiple demographics.
2. Number of Users/Seats: The number of individuals within a client organization who will need access to the Measure Platform or data dashboards.
3. Data Volume and Freshness: The quantity of data accessed and the frequency of data updates (e.g., daily feeds vs. monthly reports).
4. Integration Requirements: Whether the client needs raw data feeds integrated into their existing Business Intelligence (BI) systems, which might require additional setup and support.
5. Level of Support and Consulting: Enterprise clients often require dedicated account management, specialized reporting, or custom analytical support, which would be factored into the pricing.
6. Contract Length: Longer-term contracts often come with more favorable pricing compared to shorter commitments.
7. Company Size and Industry: Pricing can sometimes be scaled based on the client company’s revenue, number of employees, or industry, reflecting the value derived.

The process for obtaining pricing would typically involve:

• Initial Consultation/Demo: After booking a demo, a Measure Protocol representative would engage in a discussion to understand your specific business needs, challenges, and objectives.
• Tailored Proposal: Based on this discovery phase, they would then prepare a customized proposal outlining the recommended solutions, scope of services, and the corresponding pricing structure.

This consultative sales approach allows Measure Protocol to provide a solution that precisely matches a client’s requirements, maximizing value.

However, it also means that potential clients cannot quickly compare costs or determine if the service fits their budget without engaging directly with the sales team.

For smaller businesses or those with limited budgets, this lack of upfront transparency can be a barrier.

Reasons for Non-Public Pricing

There are several strategic reasons why B2B companies opt for non-public pricing:

• Customization: Each client’s needs are unique, making a fixed price list impractical.
• Value-Based Pricing: Pricing is determined by the value the solution provides to the specific client, which can vary significantly.
• Competitive Secrecy: Keeping pricing private prevents competitors from easily undercutting or mimicking their pricing strategies.
• Flexibility: Allows for negotiation and tailoring packages to different budget levels or strategic partnerships.
• Control over Sales Process: Encourages direct engagement, allowing sales teams to build relationships and explain complex offerings in detail.

What to Expect During Pricing Discussions

When you do engage in pricing discussions, be prepared to:

• Articulate Your Budget: Having a rough budget or a range can help them tailor a solution that fits your financial constraints.
• Detail Your Use Cases: The more specific you are about how you intend to use the data, the more accurately they can quote.
• Ask About Payment Terms: Inquire about billing cycles, payment methods, and any potential discounts for annual prepayments.
• Understand Add-on Costs: Clarify if there are any additional costs for premium support, extra data points, or custom integrations.