Struggling to get your LinkedIn outreach data into HubSpot efficiently? To truly connect LinkedIn Helper with HubSpot, you’ll generally go through one of two main paths: either using LinkedIn Helper’s direct integration features via OAuth or setting up a bridge with a tool like Zapier. This combo can be a must for anyone looking to streamline their lead generation and nurturing from LinkedIn straight into their CRM. It’s all about making your sales and marketing efforts smarter, not just harder, and leveraging the power of automation to keep your data flowing and your pipeline full. Let’s get right into how you can make these two powerful tools work together.
, keeping your sales and marketing efforts aligned is super important. We’re all trying to connect with prospects, build relationships, and, let’s be honest, close more deals. That’s where tools like HubSpot and LinkedIn come in. HubSpot is often your central hub for all things CRM, marketing automation, and sales. Then you’ve got LinkedIn, the undeniable heavyweight champion for B2B networking and lead generation. The challenge, of course, is getting them to talk to each other nicely.
While HubSpot has some really solid native integrations with LinkedIn, especially for Sales Navigator and LinkedIn Ads, sometimes you need a little extra oomph, particularly for personalized outreach at scale. That’s where a tool like LinkedIn Helper steps onto the scene. It’s designed to automate those repetitive LinkedIn tasks, freeing you up to focus on what matters most: real conversations.
So, if you’ve ever wondered how to bridge the gap between your LinkedIn outreach efforts – maybe you’re doing a lot of connection requests or sending out personalized messages – and your HubSpot CRM, you’re in the right place. We’re going to walk through how LinkedIn Helper and HubSpot can team up to make your life a whole lot easier, ensuring no lead slips through the cracks and all your valuable interactions are tracked. By the end of this, you’ll have a clear picture of how to connect these two powerhouses and really boost your productivity.
0.0 out of 5 stars (based on 0 reviews)
There are no reviews yet. Be the first one to write one. |
Amazon.com:
Check Amazon for LinkedIn Helper HubSpot Latest Discussions & Reviews: |
Does HubSpot Integrate with LinkedIn? The Native Scoop
Let’s clear up the big question first: does HubSpot integrate with LinkedIn? Absolutely, it does! HubSpot understands how vital LinkedIn is for businesses, especially for sales and marketing. They’ve actually built several native integrations that can make your life a lot easier, though they come with some specifics.
HubSpot’s Direct Integrations with LinkedIn
HubSpot offers a few key ways to connect directly with LinkedIn, primarily focusing on two areas: LinkedIn Sales Navigator and LinkedIn Ads, plus a newer CRM Sync.
1. LinkedIn Sales Navigator Integration
This is probably the most commonly talked about integration for sales teams. If you’re using LinkedIn Sales Navigator which, let’s be real, is an amazing tool for prospect research, HubSpot allows you to bring some of that goodness right into your CRM.
Here’s what you can do with it:
- View LinkedIn Insights in HubSpot: Once connected, you can see LinkedIn information about your contacts and companies directly on their HubSpot records. Think job titles, company details, industry info – all super handy for understanding who you’re talking to. HubSpot tries to match this data using email addresses and company names, among other things.
- Send InMails from HubSpot: This is a huge time-saver! You can compose and send InMails to your prospects without ever leaving your HubSpot contact or company record. It keeps your workflow smooth and focused.
- Save Contacts to Sales Navigator Lists: You can also save contact information directly to a list in LinkedIn Sales Navigator for future outreach, all from within HubSpot.
- Mobile Management: If you’re on the go and have the HubSpot mobile app, you can even manage Sales Navigator tasks like sending InMails and connection requests from there.
What you need: To use this integration, you usually need a HubSpot Sales Hub Professional or Enterprise seat and a LinkedIn Sales Navigator Advanced Plus account. Each user who wants to use this has to connect the Sales Navigator app individually from the HubSpot Marketplace to their own account. Can You Connect LinkedIn to HubSpot? Absolutely, and Here’s How to Maximize It!
2. LinkedIn CRM Sync
HubSpot later added something called LinkedIn CRM Sync, which is a more robust, two-way integration. This really “supercharges” your LinkedIn Sales Navigator and LinkedIn Ads experience, as some folks put it.
With CRM Sync, you can:
- Log LinkedIn Activities: Automatically log all your sales actions – InMails, connection requests, and messages – straight into HubSpot. This means your sales pipeline always has the most current data.
- Sync Leads and Accounts: It helps keep your data fresh and accurate by automatically logging sales activities and LinkedIn member data in one place. It can even alert you when HubSpot records are outdated.
- Measure Performance and ROI: This integration gives you a better handle on how your LinkedIn activities are impacting your bottom line.
Again, you’ll typically need HubSpot Pro or Enterprise plans and a Sales Navigator Advanced Plus plan for this one.
3. LinkedIn Ads Integration
For the marketing side of things, HubSpot also lets you connect with LinkedIn Ads. This is fantastic for targeted advertising and understanding your campaign performance.
With this integration, you can: Can’t Login to HubSpot? Here’s How to Get Back in Action!
- Sync Leads from Lead Gen Forms: Leads captured through your LinkedIn Lead Gen Forms can automatically sync directly into your HubSpot CRM. This means no more manual data entry for those valuable leads!
- Create Targeted Audiences: You can use your HubSpot CRM data to create highly targeted audiences that automatically sync with your LinkedIn Campaign Manager ad accounts. This is awesome for retargeting, account prospecting, or even excluding existing customers from your campaigns.
- Track Campaign Performance: You can turn on ad tracking and apply your tracking pixel to get detailed reporting within HubSpot, helping you see the true ROI of your LinkedIn ad campaigns.
Connecting your LinkedIn Ads account to HubSpot is usually done through the “Marketing > Ads” section in your HubSpot settings.
How to Connect LinkedIn to HubSpot for Native Integrations
Connecting your LinkedIn accounts personal or company, and then specific integrations to HubSpot is pretty straightforward for the native options:
-
For Social Posts and Basic Company Pages:
- Log into your HubSpot account and click the settings icon the gear in the top right.
- In the left sidebar, go to Marketing > Social.
- Click the “Connect account” button or “Create Social Posts” if it’s your first time.
- Choose LinkedIn from the dialog box and follow the prompts to log in and authorize the connection. You’ll select the specific accounts you want to sync.
-
For LinkedIn Sales Navigator and CRM Sync:
- In your HubSpot account, click the Marketplace icon in the top navigation bar, then select HubSpot Marketplace.
- Use the search bar to find and select the “LinkedIn Sales Navigator” app or “LinkedIn CRM sync” if you’re looking for that specific one.
- Click “Install app” in the upper right and follow the steps to connect your LinkedIn Sales Navigator account. Remember, each user needs to do this individually.
So, while HubSpot has some robust native integrations, they often require a paid Sales Navigator subscription and higher-tier HubSpot plans. Plus, they might not cover every specific automation need, especially for mass outreach or custom data scraping beyond what Sales Navigator provides. That’s where tools like LinkedIn Helper shine. Importing Landing Pages into HubSpot: Your Go-To Guide for a Smooth Transition
LinkedIn Helper HubSpot Integration: Bridging the Gap
Now, let’s talk about LinkedIn Helper HubSpot integration. While HubSpot offers its own direct connections, LinkedIn Helper comes into play when you need to automate more nuanced or high-volume LinkedIn activities and want to seamlessly transfer that data into your HubSpot CRM. It’s like having a super-assistant for LinkedIn that then hands off all the crucial info to your CRM.
LinkedIn Helper is a powerful automation tool designed specifically for LinkedIn. It helps you with things like sending connection requests, follow-up messages, endorsing skills, visiting profiles, and even scraping data. The beauty of it is that it works with both Basic and Premium LinkedIn accounts, including Sales Navigator and Recruiter.
How LinkedIn Helper Integrates with HubSpot
LinkedIn Helper provides a few ways to get your valuable LinkedIn data into HubSpot:
1. Direct Integration via OAuth
Good news! LinkedIn Helper now offers a direct integration with HubSpot via OAuth. This is often the easiest and most recommended way to connect them. The Ultimate Guide to LinkedIn, HubSpot, and Zapier Integration
Here’s a simplified rundown of how it usually works:
- Add “Send person to external CRM” Action: In your LinkedIn Helper campaign workflow, you’ll add an action called “Send person to external CRM” at the point where you want profiles to be sent to HubSpot e.g., after they’ve been successfully processed or after they’ve replied.
- Connect via OAuth: When you configure this action, you’ll see a “Connect” button. Clicking this will open a browser window where you’ll log into your HubSpot account and authorize the connection. You might need to choose the specific HubSpot account you want to connect.
- Adjust Integration Settings: Once connected, you can fine-tune the integration. This is crucial for avoiding duplicate contacts.
- Identifiers: LinkedIn Helper searches for a match in HubSpot using identifiers like email, LinkedIn profile member ID, or LinkedIn public ID. If no match is found, it creates a new lead.
- Custom Fields: You can map LinkedIn Helper fields to your existing HubSpot fields. If your HubSpot fields don’t quite match, you might need to create custom fields in HubSpot e.g., for “LH Company Industry” if your LinkedIn account isn’t in English.
- Override Option: By default, LinkedIn Helper only sends data to empty fields in HubSpot. If you want to update existing values, you’ll need to enable the “override” option for those specific fields.
- Data Scraped: Linked Helper 2 is great for scraping available contact data when visiting profiles, so it’s a good idea to send contacts to your CRM after a “Visit and extract” action to get comprehensive data.
This direct integration means you can automatically send profile information, messaging history, and lead status updates from LinkedIn Helper campaigns straight into HubSpot.
2. Integration via Zapier or Webhooks
Before the direct OAuth integration, or if you need more complex custom workflows, Zapier was and still is a popular route. LinkedIn Helper lets you send profiles to webhooks, which Zapier can then pick up and use to create or update contacts in HubSpot.
Here’s the gist:
- Create a Webhook in Zapier: You set up a “Webhook by Zapier” as the trigger for your Zap.
- Add “Send to Webhook” in LinkedIn Helper: In your LinkedIn Helper campaign workflow, you add a “Send to Webhook” action. You then configure this action to send data to the Zapier webhook URL.
- Map Data in Zapier: Once LinkedIn Helper sends test data, Zapier captures it. Then, you choose HubSpot as your action app e.g., “Create Contact” or “Update Contact” and map the data fields from LinkedIn Helper via the webhook to the corresponding fields in HubSpot.
This method offers incredible flexibility, allowing you to trigger various actions in HubSpot based on LinkedIn activities, like adding new connections, syncing lead form data, or creating engagements. Finding Your Place: LinkedIn HubSpot Jobs
Why Combine LinkedIn Helper with HubSpot?
So, why go through the trouble of connecting these two?
- Automated Lead Transfer: Imagine a prospect engaging with your content on LinkedIn, and with LinkedIn Helper, they’re automatically sent to HubSpot as a new lead, ready for your sales team to follow up. This cuts down on manual data entry big time.
- Rich Prospect Data: LinkedIn Helper can scrape a lot of valuable data from profiles – job titles, company details, skills, contact info especially for 1st-degree connections. When this flows into HubSpot, your sales reps have a much richer profile to work with, leading to more personalized and effective outreach.
- Consistent Activity Logging: Every LinkedIn message, connection request, and note managed by LinkedIn Helper can be automatically logged to the contact’s timeline in HubSpot. This gives you a complete 360-degree view of your prospect’s journey.
- Improved Follow-Up: With data in HubSpot, you can trigger automated email sequences, tasks, or internal notifications based on LinkedIn interactions, ensuring timely follow-ups and keeping prospects warm.
- Better Reporting & ROI: By centralizing LinkedIn activities and data in HubSpot, you can get a clearer picture of which LinkedIn campaigns are generating the most valuable leads and contributing to your revenue goals.
LinkedIn Helper Price: What Does it Cost?
Alright, let’s talk about the money side of things. How much does LinkedIn Helper set you back? Good news, it’s pretty transparent, and they often offer discounts for longer commitments.
LinkedIn Helper generally comes with two main pricing editions, plus a free trial option.
-
Standard Plan: Learn HubSpot Fast: Your Ultimate Crash Course!
- Price: Typically around $15 per month.
- Features: This plan includes a solid suite of essential LinkedIn automation tools. You can send up to 20 messages per day including messages to LinkedIn group members and event attendees, create unlimited campaigns, use their custom campaign builder, and access an advanced message template editor. It also offers CRM integration and allows you to export data to CSV. You’ll get some email finder credits around 610 profiles per month and features like tagging and auto-tagging profiles.
- Best for: Growing businesses or individuals who need core LinkedIn automation features to manage their outreach and lead generation without breaking the bank.
-
Pro Plan:
- Price: Generally about $45 per month.
- Features: The Pro plan includes everything in the Standard plan, but the major difference is the unlimited messaging capabilities and significantly more email finder credits around 3,100 to 3,200 profiles per month. It also offers advanced CRM integrations, bulk engagement actions like unlimited likes/comments, group/event invitations, and hyper-personalization options, including custom variables and image attachments in messages.
- Best for: Businesses that need comprehensive LinkedIn automation, high-volume outreach, and advanced lead generation features, really looking to maximize their LinkedIn presence.
Discounts: It’s worth noting that LinkedIn Helper often provides significant discounts for longer commitments, like annual billing. For example, the Standard plan could go down to around $8.25/month with an annual commitment, and the Pro plan could be as low as $24.75/month annually.
Free Trial: Yes, LinkedIn Helper offers a free trial so you can test out its features before committing to a paid plan. This is perfect for trying out basic messaging, data scraping, and profile viewing capabilities to see if it fits your needs.
It’s always a good idea to check their official website for the most current pricing and feature details, as these can change.
Mastering Lead Scoring in HubSpot: Your Ultimate Guide
Other Helpful HubSpot Integrations for LinkedIn & Beyond
While LinkedIn Helper and HubSpot’s native options are powerful, the world of integrations is vast! HubSpot is designed to be a central hub, and its marketplace is brimming with tools that can enhance your LinkedIn-related activities and overall business operations.
Beyond LinkedIn Helper: Other Third-Party Tools
If LinkedIn Helper or HubSpot’s native integrations don’t quite hit all the marks for your specific needs, there are other excellent third-party tools that help bridge the gap between LinkedIn and HubSpot. Many of these focus on different aspects like richer data syncs, conversation logging, or advanced automation.
Here are a few popular ones:
- Hublead: This tool seamlessly integrates LinkedIn both regular and Sales Navigator with HubSpot. It lets sales reps import LinkedIn contacts, enrich contact data, edit within HubSpot directly, sync conversations, track connection requests, and even build HubSpot lists based on LinkedIn data. It automatically logs LinkedIn activities to HubSpot contact timelines and allows you to reply to LinkedIn leads from HubSpot.
- PhantomBuster: If you’re into serious data extraction and automation, PhantomBuster is a strong contender. It helps you pull LinkedIn data into HubSpot automatically, extracting profiles, job titles, company details, and contact info. It can also monitor job changes and enrich HubSpot records with LinkedIn insights.
- Leadjet: This is a highly-rated integration for LinkedIn and HubSpot, often found on the HubSpot marketplace. Leadjet can sync data, enrich data, and sync conversations from LinkedIn to HubSpot. What’s cool is it can also sync various data points from HubSpot to LinkedIn, offering a more bidirectional flow.
- Zapier: We talked about it with LinkedIn Helper, but Zapier is a universal hero for integrations. If a direct integration doesn’t exist, Zapier can often create custom workflows to connect virtually any two apps. For LinkedIn and HubSpot, it can automate things like creating HubSpot contacts from new LinkedIn Lead Gen form submissions or adding new HubSpot contacts to LinkedIn audiences for ads.
- Bardeen AI: This tool focuses on automating repetitive tasks. For sales, it can help capture LinkedIn interactions and insights directly into HubSpot, offering automations to streamline workflow, save time, and ensure data accuracy.
These tools often offer more flexibility or specialized features compared to the native options, especially if you don’t have a Sales Navigator account or need more robust data syncing and automation.
HubSpot’s Broader Integration Ecosystem
Beyond LinkedIn, HubSpot boasts an extensive ecosystem of integrations that can connect almost every aspect of your business. This is why it’s called a “CRM platform” – it’s meant to be the central nervous system for your customer-facing operations. Learn HubSpot CMS: Your Ultimate Guide to Building and Growing Online
Here’s a quick peek at the types of integrations you’ll find on the HubSpot App Marketplace:
- Email Marketing: While HubSpot has its own email tools, it integrates with popular platforms for advanced email analytics or specific sending needs.
- Sales & CRM: Integrations with other sales tools, call tracking software, scheduling apps, and proposal generators are common to enhance the sales process.
- Marketing Automation: Beyond LinkedIn, you’ll find connections to advertising platforms Google Ads, Facebook Ads, content creation tools, SEO tools, and analytics platforms.
- Customer Service: Integrate with help desk software, live chat tools, and knowledge base platforms to provide seamless customer support.
- Website & CMS: Connections with content management systems like WordPress are crucial for many businesses, allowing them to leverage HubSpot’s marketing and CRM features with their website. HubSpot offers specific plugins and integrations to make this work smoothly.
- E-commerce: If you’re selling online, HubSpot integrates with platforms like Shopify and WooCommerce to sync customer data, orders, and marketing activities.
- Business Intelligence & Reporting: Connect with BI tools to get deeper insights into your data across all integrated platforms.
- Productivity & Collaboration: Link up with Slack, Zoom, Google Workspace, and Microsoft 365 to keep your team connected and productive.
The beauty of HubSpot’s integration list is its sheer breadth. Whether you need to streamline lead management, personalize marketing campaigns, improve sales engagement, or get a more holistic view of your customer journey, chances are there’s an integration native or third-party to help you do it.
Frequently Asked Questions
Does HubSpot integrate with LinkedIn Sales Navigator?
Yes, absolutely! HubSpot offers a native integration with LinkedIn Sales Navigator. This allows you to view LinkedIn insights directly on your HubSpot contact and company records, send InMails without leaving HubSpot, and even save contacts to Sales Navigator lists. To use it, you’ll typically need a HubSpot Sales Hub Professional or Enterprise seat and a LinkedIn Sales Navigator Advanced Plus account.
Cracking the Code: Your Guide to Predictive Lead Scoring in HubSpot
Can you connect LinkedIn to HubSpot without Sales Navigator?
Yes, you can! While HubSpot’s direct integration for detailed lead insights often requires Sales Navigator, you can still connect your general LinkedIn account for social posting and some basic functionality. More importantly, third-party tools like LinkedIn Helper, Hublead, PhantomBuster, or Zapier can help you import contacts, sync data, and automate LinkedIn activities with HubSpot even if you don’t have a Sales Navigator account. These tools often provide more flexible ways to get LinkedIn data into your CRM.
How much does LinkedIn Helper cost?
LinkedIn Helper offers two main pricing plans: the Standard Plan for $15/month and the Pro Plan for $45/month. The Pro Plan provides unlimited messaging and more email finder credits, while the Standard Plan has daily limits but offers core automation features. They also provide a free trial, and you can get discounts for longer commitments like annual billing.
Can HubSpot sync LinkedIn messages?
Yes, both HubSpot’s native LinkedIn CRM Sync integration and several third-party tools can help sync LinkedIn messages. HubSpot’s CRM Sync integration allows sales activities, including InMails and messages, to flow directly into HubSpot. Tools like Hublead and Leadjet specifically mention syncing conversations from LinkedIn to HubSpot, ensuring all your communication is centralized in your CRM.
Is LinkedIn Helper safe to use with LinkedIn?
LinkedIn Helper is generally considered a reputable automation tool. It runs as a desktop application and aims to mimic human behavior to reduce the risk of LinkedIn flagging your account. However, like all automation tools, there’s always an inherent risk if used improperly or excessively. It’s crucial to follow LinkedIn Helper’s guidelines and LinkedIn’s usage policies to avoid any issues. Many users find it a valuable and safe tool when used responsibly.
Can I import LinkedIn contacts directly into HubSpot?
Yes, you can. HubSpot’s LinkedIn CRM Sync integration can import contacts directly into HubSpot and keep data up to date. Additionally, third-party tools like LinkedIn Helper and Hublead are specifically designed to help you import LinkedIn contacts including connections and scraped profiles into your HubSpot CRM, often with additional data enrichment. Learn HubSpot CRM From Scratch: Your Ultimate Beginner’s Guide
What are the benefits of integrating HubSpot with LinkedIn?
Integrating HubSpot with LinkedIn offers numerous benefits for sales and marketing teams. It allows for streamlined lead management by syncing leads from LinkedIn directly into HubSpot, eliminating manual data entry. You can create personalized marketing campaigns using LinkedIn data, enhance sales engagement with Sales Navigator insights, and gain a 360-degree view of your prospects by logging all LinkedIn interactions in your CRM. It also helps in creating targeted ad audiences and measuring the true ROI of your LinkedIn activities.
Leave a Reply