Importing Landing Pages into HubSpot: Your Go-To Guide for a Smooth Transition

Ever found yourself with a killer landing page design or content from another platform, wondering, “Can I just import landing page HubSpot style, like, poof, it’s there?” Well, if you’re looking to bring an existing landing page into HubSpot, you’ll quickly realize it’s usually not a simple “upload a file” kind of deal. Most of the time, “importing” really means recreating or migrating your content and design within HubSpot’s powerful ecosystem. But don’t sweat it, because I’m here to walk you through exactly how to do that, whether you’re starting fresh, moving an entire site, or just reorganizing things inside HubSpot. We’ll cover everything from getting your content over to making sure those images and URLs play nice, all while keeping things super optimized.

HubSpot’s a fantastic tool for generating leads and boosting conversions, and its landing page builder is a big part of that. Knowing how to get your pages set up correctly means you can tap into all those great features, like A/B testing, personalization, and seamless CRM integration. So, let’s get into the nitty-gritty of making your landing pages shine in HubSpot.

Understanding What “Importing” Really Means for HubSpot Landing Pages

When people talk about importing a landing page into HubSpot, they often imagine a magical button that sucks in a page from a different website and plops it perfectly into their HubSpot account. Unfortunately, that’s not quite how it works for full, designed landing pages from external platforms. HubSpot is a Content Management System CMS with its own unique architecture and drag-and-drop editor.

Instead of a direct file upload, you’re typically looking at one of these scenarios:

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1. Recreating the Page Most Common: You have a landing page from another platform like WordPress, Leadpages, or a custom-coded site and you want to build a similar version inside HubSpot using its native tools. This is the most common approach.
2. Migrating Your Website to HubSpot CMS: If you’re moving your entire website to HubSpot, including many landing pages, HubSpot offers tools to import the structure like URLs, titles, and meta descriptions of your external pages, and then you’ll rebuild the design and content within HubSpot’s framework.
3. Moving Pages Within HubSpot: Sometimes, you might have a page classified as a “Website Page” in HubSpot that you want to move to your “Landing Pages” section, or vice versa, for better organization and analytics.

Each of these scenarios has its own steps and considerations, so let’s break them down.

Scenario 1: Recreating an External Landing Page in HubSpot

This is what most folks mean when they talk about “importing” a single landing page. You’ve got an existing page you love, and you want to bring its essence into HubSpot. Here’s how to tackle it, step by step: The Ultimate Guide to LinkedIn, HubSpot, and Zapier Integration

Step 1: Content Audit and Planning

Before you even log into HubSpot, take a good look at your existing landing page.

• Identify Key Elements: What’s working well? What absolutely needs to be carried over? This includes your headline, body copy, images, videos, calls-to-action CTAs, forms, and any testimonials or social proof.
• Gather Your Assets: Collect all the text, high-resolution images, videos, and any custom code snippets though you’ll want to minimize custom code for ease of use in HubSpot’s builder.
• Define Your Goal: Remember, a HubSpot landing page is all about driving a specific conversion, like a download, a signup, or a demo request. Make sure your recreated page keeps that singular focus.

Step 2: Creating Your New Landing Page in HubSpot

now you’re ready to jump into HubSpot’s platform.

1. Navigate to Landing Pages: In your HubSpot account, head over to Marketing > Website > Landing Pages.
2. Click “Create”: You’ll see an orange “Create” button, usually in the top right. Click it and select Landing Page.
3. Name Your Page: Give your landing page an internal name that helps you easily identify it later. This name won’t be public.
4. Choose a Template: This is where HubSpot really helps. You can select from various pre-built themes and templates, including “starter templates” that offer a solid foundation. Think about which one best matches the layout of your original page. If you’re feeling adventurous or have a developer, you could even create a custom template in the Design Manager using HubL, HTML, CSS, and JS.
   • Pro Tip: Many templates are designed to be responsive, meaning they’ll look good on any device, from desktops to mobile phones. This is super important because a significant portion of web traffic comes from mobile.

Step 3: Customizing Your Landing Page Content and Design

Now for the fun part – making it your own! HubSpot’s drag-and-drop editor is really user-friendly.

• Drag-and-Drop Editor: You’ll see blocks of content called “modules” like headings, text, images, buttons, forms that you can easily drag, drop, and rearrange.
• Add Your Copy: Copy and paste your compelling headlines and body text from your original page. Make sure the copy is clear, concise, and focused on the benefits of your offer.
  • HubSpot Landing Page Best Practices: Keep your value proposition front and center. Use bullet points and simple language. Studies show visitors often skim, so make it easy for them to grasp the main points.
• Insert Images and Videos:
  • HubSpot Landing Page Banner Size & Image Size: This is a common question. For banner or header images, a width of 1440px to 1920px is usually recommended to fit most screen layouts, with a height determined by how much screen space you want it to take up e.g., 1920px x 360px for one-third screen height. For general full-width images, 1200px or more is good, with a 16:9 aspect ratio. For blog featured images, 1200px x 628px is a common recommendation.
  • Optimization is Key: Always optimize your images for the web to ensure fast loading times. Aim for file sizes under 200KB for header images. HubSpot automatically helps with responsive display, but starting with optimized images is best. Videos can significantly boost conversions, sometimes by as much as 86%.
• Integrate Your Form: Landing pages are all about lead capture, so your form is crucial.
  • Create a Form: If you don’t have one ready, create a new form in HubSpot Marketing > Lead Capture > Forms.
  • Add to Page: Drag the “Form” module onto your landing page and select your form. Place it prominently, ideally “above the fold” so visitors don’t have to scroll to see it.
  • Keep it Simple: Only ask for the necessary information. Fewer fields often mean higher conversion rates.
• Craft a Strong CTA: Your Call-to-Action should be clear, concise, and action-oriented. Use verbs like “Download Now,” “Get Your Free Guide,” or “Register Today”. Make sure its message aligns with your landing page headline.
• Mobile Responsiveness: HubSpot’s drag-and-drop builder typically makes pages responsive, but always use the preview function to check how your page looks on desktop, tablet, and mobile devices.

Step 4: Configuring Page Settings and Publishing

Once your design and content are in place, you need to set up the page’s technical details.

• Page Title and Meta Description: These are vital for SEO. Craft a compelling page title and meta description that include your target keywords. This helps search engines understand your page and entices users to click.
• HubSpot Landing Page URL: Customize your page URL. Keep it short, descriptive, and keyword-rich. If you’re using a free HubSpot account or your website isn’t hosted on HubSpot, you’ll often publish landing pages on a subdomain e.g., pages.yourdomain.com. This requires setting up a CNAME record in your DNS settings to connect your subdomain to HubSpot.
• Redirects: If you’re replacing an old page, make sure to set up a 301 redirect from the old URL to your new HubSpot landing page URL to preserve SEO value and user experience.
• Tracking and Analytics: HubSpot automatically tracks many landing page metrics like page visits, submission rates, and new contacts.
• Publish: Once everything looks good in the preview, hit that “Publish” button!

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Scenario 2: Migrating an Entire Website Including Landing Pages to HubSpot CMS

If you’re making a bigger move and bringing your whole website to HubSpot, including all your existing landing pages, this process is more involved. It’s less about “importing” individual landing pages and more about a full website migration.

Key Steps for HubSpot Website Migration:

1. Comprehensive Audit: Start by auditing your current website’s content, structure, URLs, and design. Identify all assets, including landing pages, blog posts, and metadata, that you’ll need to migrate. Clean up your data by removing duplicates or outdated information.
2. Plan Your Design: Decide if you want to replicate your existing site’s design or take the opportunity to refresh or redesign it completely within HubSpot CMS.
3. Use HubSpot’s Import Tools for structure: HubSpot offers a tool to import your website structure. You can enter your website’s main URL, and HubSpot will scan it to import URL slugs, titles, and meta descriptions for up to 400 pages at a time. This gives you a starting point in HubSpot without having to manually type out every page’s basic info.
   • Navigate to Settings > Content > Blog yes, even for website pages > Import blog > Start new import > Website pages.
   • After the scan, you can review results, select pages, choose templates, and set their publishing status draft or published.
4. Recreate Pages with HubSpot Templates/Themes: After importing the page structure, you’ll need to use HubSpot’s design tools, themes, and drag-and-drop editor to recreate the visual design and content of your landing pages and other website pages.
5. URL Mapping and Redirects: This is critical for SEO. Ensure your old URLs are accurately mapped to the new HubSpot URLs. Set up 301 redirects from all old URLs to their new counterparts to maintain search engine rankings and a smooth user experience.
6. Quality Assurance & Testing: Before going live, thoroughly test all your migrated pages, forms, CTAs, and internal links. Check responsiveness across devices.
7. Connect Your Domain: Connect your domain to HubSpot and launch your new site.

Migrating an entire website can be complex, and many businesses opt to work with a HubSpot partner agency for this to ensure a smooth transition.

Scenario 3: Moving Pages Between HubSpot’s Website and Landing Page Dashboards

Sometimes, you’ve already got pages built in HubSpot, but they’re in the wrong category e.g., a “Website Page” that should really be a “Landing Page” for tracking purposes. HubSpot makes this relatively easy.

• Why the Distinction?: HubSpot separates “Website Pages” and “Landing Pages” primarily for organization and analytics. Landing pages are typically standalone, conversion-focused pages with minimal navigation, designed for specific campaigns. Website pages are usually more informational and part of your main site’s navigation. While they share similar design capabilities, their analytical reporting is separate.
• How to Move:
  1. Navigate to either Content > Website Pages or Content > Landing Pages in your HubSpot account.
  2. Hover over the page you want to move and click the Actions dropdown menu.
  3. Select Move to landing pages or Move to website pages, depending on your goal.
  4. Confirm your choice in the dialog box.

Important Note: Moving a page between these dashboards will reset its performance metrics. However, you can access the original metrics again if you move the page back to its original content type. Learn HubSpot Fast: Your Ultimate Crash Course!

HubSpot Landing Page Examples and Best Practices for High Conversion

No matter how you “import” your landing pages, making them effective is the real goal. HubSpot’s tools are designed to help you create pages that not only look good but also convert. Here are some critical best practices:

1. Crystal Clear Value Proposition

Your headline and subheadings should immediately tell visitors what your offer is and why it’s valuable. Don’t make them guess! A strong, benefit-focused headline can significantly reduce bounce rates.

2. Simplify, Simplify, Simplify

High-converting landing pages focus on one offer and one action. Remove unnecessary distractions like extensive navigation menus, which can divert visitors away from your primary CTA.

3. Compelling Copy, Concise and Engaging

Write persuasively, addressing your audience’s pain points and highlighting how your offer provides a solution. Keep it brief and use bullet points to break up text. Most people skim, so make your key messages pop. Mastering Lead Scoring in HubSpot: Your Ultimate Guide

4. Visually Appealing Design and Relevant Imagery

Use high-quality images and videos that are relevant to your offer and brand. Visuals can significantly impact engagement and conversion rates. Ensure they are optimized for quick loading times.

5. Strategically Placed Forms and CTAs

Your form should be easy to find and fill out, ideally “above the fold”. Your CTA button needs to stand out and use action-oriented language that matches the offer.

6. Mobile Responsiveness is Non-Negotiable

With so much traffic coming from mobile devices, your landing page must look and function perfectly on all screen sizes. HubSpot’s templates generally handle this well, but always double-check.

7. Leverage Social Proof

Include testimonials, customer logos, or trust badges to build credibility and trust with your visitors. This can be a powerful motivator.

8. A/B Testing

HubSpot’s A/B testing tools are invaluable. Test different headlines, images, CTA text, form lengths, and even entire layouts to see what resonates best with your audience and drives higher conversion rates. Small changes can lead to big improvements. strategic testing can boost conversions by over 300%. Learn HubSpot CMS: Your Ultimate Guide to Building and Growing Online

9. Optimize for SEO

Even though landing pages are often promoted through ads or emails, optimizing them for relevant keywords in the page title, meta description, and content can bring in valuable organic traffic.

10. Build More Landing Pages

Here’s a cool statistic: businesses often see a 55% jump in leads when they go from 10 to 15 landing pages. The more specific and targeted your landing pages are to different buyer personas and offers, the better they’ll perform.

HubSpot Landing Pages vs. Website Pages: A Quick Rundown

You might be wondering about the difference between a “landing page” and a “website page” in HubSpot. They might look similar and use the same drag-and-drop editor, but their purpose and how HubSpot categorizes them for reporting are distinct.

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  • Purpose: Designed for a single, specific conversion goal. Think lead generation, event registration, ebook downloads, or free trial sign-ups.
  • Navigation: Typically has minimal or no navigation to keep visitors focused on the call to action and prevent distractions.
  • Context: Often used in marketing campaigns email, ads, social media where the goal is to get the visitor to take one specific action.
  • Analytics: HubSpot separates landing page analytics, making it easier to track campaign performance.
  • SEO: By default, HubSpot landing pages are sometimes excluded from your XML sitemap, though you can adjust this.

• HubSpot Website Page:

  • Purpose: More informational, serving as core building blocks of your main website e.g., homepage, about us, contact us, product/service pages.
  • Navigation: Features full navigation menus, site-wide headers, and footers to allow visitors to easily explore your entire site.
  • Context: Aims to inform, educate, and guide users through different sections of your website.
  • Analytics: Analytics are grouped differently, focusing on overall website performance.

In essence, a landing page is like a focused salesperson driving one specific deal, while a website page is your welcoming office building with many different departments to explore.

Frequently Asked Questions

Can I directly upload an HTML file of a landing page to HubSpot?

No, HubSpot doesn’t support directly uploading an HTML file to create a landing page in the same way you might upload a document. While you can use custom coded templates or modules within HubSpot’s Design Manager which involves HTML, CSS, and HubL, you can’t just drop an existing HTML file and expect it to work perfectly as a drag-and-drop editable page. The best approach is usually to recreate the page using HubSpot’s builder and templates, or if it’s a full website migration, use HubSpot’s import tool for content structure and then rebuild the design.

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What are the recommended HubSpot landing page image sizes?

For a full-width banner or header image, a good range is 1440px to 1920px wide, with the height depending on how much screen space you want it to occupy. For example, 1920px x 360px could work well for a third of the screen height. For general images within the page, a width of 1080px or 1200px with a 16:9 aspect ratio is often recommended. Crucially, always optimize your images for the web to keep file sizes small ideally under 200KB for headers to ensure fast loading times.

How do I change my HubSpot landing page URL?

You can easily change your HubSpot landing page URL within the page settings before or after publishing. When editing your landing page, navigate to the Settings tab. Here, you’ll find an option to edit the Page URL. Just make sure to pick a URL that’s short, descriptive, and relevant to your page’s content. If the page has already been published, consider setting up a 301 redirect from the old URL to the new one to prevent broken links and preserve any existing SEO value.

What’s the difference between HubSpot landing pages and website pages?

The main difference lies in their purpose and how they’re used. HubSpot landing pages are standalone pages designed for a single conversion goal, typically with minimal navigation to keep visitors focused on a specific call to action like downloading an ebook or signing up for a webinar. HubSpot website pages, on the other hand, are part of your main website, usually more informational, and feature full navigation menus to allow visitors to explore your entire site. While they share similar design capabilities, HubSpot separates them for better organization and distinct performance analytics.

Can I move a page from my HubSpot website pages to landing pages?

Yes, you absolutely can! HubSpot allows you to transfer pages between your “Website Pages” and “Landing Pages” dashboards. To do this, go to either Content > Website Pages or Content > Landing Pages, hover over the page you want to move, click the Actions dropdown menu, and then select Move to landing pages or Move to website pages. Just a heads-up: moving a page will reset its performance metrics in its new location, but you can always access the original metrics if you move it back.

What are some key HubSpot landing page best practices for conversion?

To get your HubSpot landing pages converting like crazy, focus on a few key things: a clear and compelling headline that highlights your offer’s value, minimal distractions remove navigation!, concise and persuasive copy, high-quality, relevant images and videos optimized for speed!, an easy-to-fill form placed prominently, and a strong, action-oriented call-to-action. Don’t forget mobile responsiveness, leverage social proof, and constantly A/B test different elements to see what performs best. Building more targeted landing pages can also significantly boost lead generation. What Exactly is HubSpot CRM?

Is it necessary to use a subdomain for HubSpot landing pages?

If your main website isn’t hosted on HubSpot, yes, it’s generally recommended and often required to use a subdomain e.g., pages.yourdomain.com for your HubSpot landing pages. This helps organize your marketing content, maintains your main domain’s reputation, and allows for better tracking and management within HubSpot. You’ll need to set up a CNAME record in your domain’s DNS settings to connect this subdomain to your HubSpot account.