HubSpot’s G2 Ratings: What Real Users Say About Their All-in-One Platform

To truly understand HubSpot’s standing in the business software world, you really need to look at its G2 ratings. This platform consistently shows up as a leader across various categories, like CRM, marketing, and sales, and while users often praise its ease of use and comprehensive features, it’s also true that pricing can become a consideration as your business grows. We’ll break down exactly what G2 is, why these ratings matter, and what real users are saying about HubSpot’s different “Hubs” to help you decide if it’s the right fit for your business. HubSpot aims to unify your teams and streamline your tech stack, offering a scalable solution for businesses of all sizes, from free tools for startups to enterprise-level features for larger organizations. By the end of this, you’ll have a clear picture of its strengths and potential drawbacks, all seen through the eyes of its actual users.

What Exactly is G2, and Why Should You Care About Its Ratings?

When you’re trying to pick new software for your business, it can feel like everyone’s shouting their own praises. That’s where G2 comes in. Think of G2, formerly known as G2 Crowd, as a giant online marketplace for business software, but instead of products, it’s packed with reviews from real users. It’s the world’s largest B2B software marketplace, boasting over 1.5 million authentic reviews.

So, why does G2 matter so much for understanding HubSpot’s ratings? Well, G2 doesn’t just list software. it helps you navigate the often-confusing world of business tools by offering transparent, peer-to-peer feedback. Their whole mission is to create an environment where professionals can access genuine user experiences instead of just marketing jargon.

Here’s how they do it:

• The G2 Grid® Methodology: This is their secret sauce. G2 uses a proprietary methodology to rank products based on two main things: customer satisfaction and market presence. Customer satisfaction comes from verified user reviews, while market presence looks at things like company size, growth, and social impact. This results in a quadrant-based visualization with categories like “Leaders,” “High Performers,” “Contenders,” and “Niche Players,” which gives you a quick visual snapshot of how a product stacks up.
• Review Verification: You might wonder, are these reviews even real? G2 has a pretty strict process. They require reviewers to validate their identity, usually through a business email or LinkedIn profile, and then they screen each submission, both automatically and manually, to ensure quality and authenticity. They even compensate some reviewers with gift cards, which they manage to balance with sophisticated fraud detection algorithms to maintain integrity.
• Quarterly Updates: The G2 Grid® is refreshed every quarter. This means the “G2 ratings” you see for HubSpot or any other software are constantly updated, reflecting the latest user sentiment and market shifts.

Knowing how G2 works helps you understand why HubSpot’s consistent strong performance on the platform and its impressive “hubspot g2 awards” is a big deal. When a product earns a “Leader” badge or tops a “G2 Grid® Report,” it’s not just a marketing claim. it’s backed by thousands of real user experiences. Businesses actually pay attention to these reports and badges because they offer a reliable, independent perspective on software performance.

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HubSpot’s Overall Performance on G2: A Leader’s Perspective

If you’ve been looking into business software, you’ve probably noticed HubSpot popping up everywhere on G2, often with those coveted “Leader” badges. And for good reason! HubSpot has consistently demonstrated a strong standing across its entire platform, which includes its various “Hubs” for CRM, marketing, sales, service, and content.

In G2’s 2024 Best Software Awards, for instance, HubSpot’s Sales Hub was recognized as the #1 Sales Product, and its Marketing Hub took the top spot as the #1 Marketing and Digital Advertising Product. That’s a pretty massive achievement, especially when you consider how competitive those categories are. These top rankings are a direct result of positive reviews from verified users, showcasing the strength of HubSpot’s offerings.

Across all its products, HubSpot generally holds an impressive average star rating of 4.4 out of 5 stars on G2. This isn’t just a number. it reflects thousands of users expressing satisfaction with the platform. What’s more, 68% of HubSpot’s reviews are 5-star, with another 26% being 4-star, meaning a significant majority of users are having a positive experience.

HubSpot also frequently earns badges like “Leader,” “High Performer,” “Best Usability,” “Most Implementable,” and “Best Relationship” across various G2 Grid® Reports. These aren’t just for show. they signify that HubSpot excels in different aspects, from being easy to get up and running, to providing excellent customer service, and delivering tangible results for businesses. For example, HubSpot CRM has been recognized as a “Small Business Grid Leader,” “Most Implementable,” and “Best Relationship” product in Spring 2025. It really drives home the point that HubSpot isn’t just about powerful features. it’s about providing a great user experience and reliable support.

This consistent performance as a “Leader” on G2 highlights HubSpot’s reputation as a trustworthy and effective solution for businesses looking to grow. It suggests that users find the platform to be well-designed, with a proven track record of success, which is crucial software buying decisions. Hubspot Growth Specialist Salary: What You Can Earn in the World of Inbound

Diving Into HubSpot’s Core Products: What Users Love and Don’t

HubSpot isn’t just one product. it’s a comprehensive platform made up of several interconnected “Hubs.” Let’s take a closer look at what real G2 users are saying about each of these core components.

HubSpot CRM G2 Ratings: The Foundation

The HubSpot CRM is often seen as the backbone of the entire platform, designed to unify all your customer data in one place. Users frequently highlight its role in making different teams—marketing, sales, and service—work together more smoothly by providing a shared view of the customer.

What users love:

• Ease of Use & Intuitive Interface: This is a recurring theme. Users on G2 consistently praise HubSpot CRM for its straightforward, clean, and intuitive design, making it easy for new users to adapt quickly without extensive training. It really helps when you’re not super technical, you know?
• Data Centralization: The ability to create contacts, keep records updated, log sales activities, and view communication history all in one place is a huge benefit. One user even mentioned, “I’ve managed several CRM programs as an admin, and HubSpot is my top choice. It offers a prompt support crew, an excellent knowledge base, and ease of use.”
• Scalability & Free Tier: HubSpot’s CRM is particularly appreciated for how it scales with your business. Startups can jump in with its robust free tools, which include contact management, email tracking, and even blogging functionality. Then, as you grow, you can easily add more advanced features as needed. It’s a great way to start lean and expand later.

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When you stack it up against others, HubSpot CRM often comes out strong. For instance, in comparisons with Zoho CRM, G2 users often report that HubSpot Sales Hub offers better Quality of Support 8.6 vs. 7.6, superior Lead Management 8.8 vs. 8.3, and better Ease of Use 8.7 vs. 8.3. Users find HubSpot’s interface more straightforward and its support more responsive.

Against Salesforce Sales Cloud, HubSpot Sales Hub generally outperforms in Ease of Use 8.7 vs. 8.1 and Ease of Setup 8.4 vs. 7.8. While Salesforce is recognized for its vast customizability and advanced AI, HubSpot is often favored by small businesses for its user-friendly interface and quicker onboarding.

Things to consider:

While the free tier is amazing to get started, if you need more advanced customization, reporting, or access to higher-level features like specific team permissions or predictive lead scoring, you’ll need to upgrade. And like any platform, as you scale, the costs can rise, especially if you need multiple hubs or a large number of seats. Some users mention that despite being intuitive, there can be a steep learning curve for certain advanced functionalities, and occasionally, the tool can feel a bit clunky or slow with syncing.

HubSpot Marketing Hub G2 Ratings: Attracting Your Audience

If you’re looking to bring in more leads and get your message out there, the Marketing Hub is HubSpot’s dedicated solution. Users on G2 have a lot to say about how it helps them achieve their marketing goals. Unlocking Business Growth with HubSpot Mapping Tools

• Comprehensive Integration & All-in-One Platform: A major highlight is its ability to “seamlessly merge all our marketing channels into a single, unified platform,” as one reviewer put it. It brings together everything a marketer needs—from email marketing and social media to SEO and content management. This really cuts down on the juggling act between different tools.
• Automation Workflows & AI Assistance: Users appreciate how the Marketing Hub simplifies campaign creation and offers robust automation workflows that “save hours of manual work”. Features like automatic alerts for sales and AI assistants are helping teams be more efficient and offload manual tasks.
• Intuitive Interface & Time Saving: The clean and intuitive interface gets a lot of praise, making it visually pleasing to work on and not requiring “developer-level skills to execute campaigns or even customize the system”. This means marketers can focus on strategy rather than wrestling with software, saving valuable time.

Common criticisms:

While it’s powerful, some users have mentioned that the Marketing Hub can feel a bit “legacy” when it comes to highly design-oriented email campaigns, suggesting less flexibility for advanced visual customization compared to some other platforms. Also, if you run into a specific problem, some users report it can be tricky to quickly get in touch with a real person for support, often requiring a visit to the HubSpot Academy first. Like other Hubs, some advanced features are locked behind higher-tier plans, which can be limiting for smaller teams.

Overall, the Marketing Hub consistently receives high marks, with an average of 4.4 out of 5 stars from over 10,000 reviews on G2. It’s celebrated for its ability to help consolidate marketing management and provide the necessary tools for attracting and converting customers at scale.

HubSpot Sales Hub G2 Ratings: Closing Deals Faster

For sales teams focused on building pipeline and closing deals, the Sales Hub is HubSpot’s answer. G2 reviews highlight its effectiveness in streamlining sales processes and boosting productivity.

• Intuitive Interface & Ease of Use: Similar to the CRM, users consistently praise the Sales Hub’s clean, intuitive interface, making daily sales management and task organization effortless. It doesn’t take much time to get used to it, which is a big win for busy sales reps.
• Lead Management & Pipeline Visibility: The Sales Hub excels at helping teams manage leads and follow-ups without anything falling through the cracks. Users have full visibility into their pipeline and can automate follow-ups, which helps them stay organized, save time, and close more deals. Features like duplicate detection for companies and contacts are also a standout.
• Email Tracking, Automation & CRM Integration: Reviewers love the integrated features, especially for email tracking and automation, which simplify pipeline management and enhance sales tracking. The seamless integration with the core CRM ensures a smooth workflow, letting reps focus on connecting with and nurturing customers.
• Strong Customer Support: Many users rave about HubSpot’s customer support, citing 24/7 availability via chat and call as extremely reliable, with quick resolutions to issues.

While robust, some users note that advanced features like detailed reporting or certain automation tools are often locked behind higher-tier plans, which can be a limitation for smaller teams or startups. Some reviews also mention a desire for a “better way of building an ‘old-school’ outreach style sales pipeline”. Occasionally, users report that some updates don’t sync automatically between contacts and deals, requiring manual adjustments for certain fields. Go High Level CRM vs. HubSpot: Which One Is Right for Your Business?

In comparisons, HubSpot Sales Hub generally scores well. For example, it beats Zoho CRM in areas like Email Tracking/Automation 9.0 vs. 8.8 and Opportunity & Pipeline Management 8.5 vs. 8.2. It also holds a superior edge in Ease of Use 8.7 vs. 8.1 and Quality of Support 8.6 vs. 8.1 when compared to Salesforce Sales Cloud. The Sales Hub has garnered almost 10,600 reviews with a solid 4.4 out of 5 stars on G2.

HubSpot Service Hub G2 Ratings: Delighting Your Customers

Customer service is critical for retention and growth, and the HubSpot Service Hub is designed to centralize and streamline those efforts. Users on G2 appreciate its ability to bring all customer service data and channels into one place.

• Centralized Customer Concerns: Service Hub helps centralize all client concerns, making it easy to track, manage, and resolve tickets quickly. This reduces the risk of missing requests and keeps communication organized.
• Ease of Use & Intuitive Design: It’s often described as incredibly easy to use and intuitive, making managing customer relationships much more streamlined. The clean and simple user interface aids in onboarding new team members efficiently.
• Automation & AI Tools: The automation features are a big time-saver, helping teams handle customer interactions at scale. AI tools like “Breeze customer agent” and an AI-powered knowledge base assist in faster responses and identifying content gaps for self-service.
• Improved Efficiency & Customer Satisfaction: Users report improvements in response times, customer satisfaction, and internal efficiency. It provides a more professional and reliable support experience for customers while giving teams better visibility. The ability to create a knowledge base also lets customers find information themselves, reducing calls and tickets.

Similar to other Hubs, some users find that certain features feel limited unless you’re on a higher-tier plan. The reporting tools could also be more flexible when it comes to customizing dashboards for specific team needs. While the goal is seamless integration, some users occasionally wish it worked more smoothly with all third-party systems, sometimes requiring workarounds.

The Service Hub aims to deliver personalized support at scale, connecting sales, marketing, and customer experience teams effectively. It’s a great tool for managing help desk ticketing systems and improving customer retention through proactive service.

HubSpot CMS Hub G2 Ratings: Building Great Websites

While specific G2 review data directly for the “CMS Hub” might not be as granularly broken out in all summaries, its value is often highlighted as an integrated part of the broader HubSpot platform. The CMS Hub is HubSpot’s content management system, designed to take the pain out of managing your website. Master Your HubSpot Login: A Google-Powered Guide to Seamless CRM Access

What users love in context of the platform:

• Seamless CRM Integration: The biggest advantage here is its native integration with the HubSpot CRM. This means you can easily create and manage website pages personalized for different visitors, all while leveraging your customer data. This integration allows for a truly personalized experience that attracts and converts the right customers.
• Ease of Management: Users appreciate how it simplifies website management, letting them focus on providing a great experience for their customers rather than getting bogged down by technical complexities. It enables easy creation and management of website pages optimized for devices and conversions.
• Blogging Functionality: As part of the free CRM, blogging functionality is also included, allowing businesses to start their content strategy directly within the HubSpot ecosystem.

Essentially, the CMS Hub is designed to work in harmony with your marketing and sales efforts, making sure your website isn’t just a static brochure but a dynamic, lead-generating, and customer-engaging tool. Its strengths are largely amplified by its connection to the rest of the HubSpot platform.

Understanding HubSpot’s G2 Badges and Awards

When you’re scrolling through G2, you’ll see a lot of badges next to software products. For HubSpot, these badges are incredibly common, and they tell an important story about its performance and user satisfaction. It’s not just about a high “hubspot g2 rating” number. it’s about what those specific awards represent.

Here’s a quick rundown of some key G2 badges HubSpot frequently earns and what they mean: HubSpot API Example: Your Guide to Smarter Integrations

• Leader: This is the big one. A “Leader” badge means a product has high scores in both customer satisfaction and market presence within its category. HubSpot consistently achieves “Leader” status across its various Hubs, demonstrating strong performance and wide adoption. For example, HubSpot CRM has been recognized as a “Small Business Grid Leader”.
• High Performer: This badge is awarded to products with high customer satisfaction scores but a smaller market presence compared to “Leaders”. While HubSpot often lands in the “Leader” quadrant, you might see its newer or more niche products start as “High Performers” before gaining broader market share.
• Best Usability: This one is pretty straightforward – it means users find the software incredibly easy to use. Given the feedback on HubSpot’s intuitive interfaces, it’s no surprise they often earn this, as seen with Sales Hub scoring highest on the Spring 2022 CRM Enterprise Usability Index.
• Most Implementable: This badge signals that the product is relatively easy to set up and get started with. This is a huge factor for businesses, especially smaller ones, who want to hit the ground running without a lengthy, complicated onboarding process. HubSpot CRM earned this for Spring 2025.
• Best Relationship: This award indicates that users feel they have a great relationship with the vendor, often pointing to excellent customer support and a positive overall experience dealing with the company. This aligns with much of the positive feedback we see about HubSpot’s responsive and helpful support teams across G2 reviews. HubSpot CRM was a “Best Relationship” recipient for Spring 2025.
• Best Results: This badge is given to products that deliver tangible, positive outcomes for their users. It’s about effectiveness and helping businesses achieve their goals.

HubSpot frequently collects these prestigious badges and awards. For instance, in G2’s 2024 Best Software Awards, the Sales Hub was named the #1 Sales Product and the Marketing Hub the #1 Marketing and Digital Advertising Product. This shows that HubSpot isn’t just well-liked. it’s genuinely helping businesses grow and succeed. These “hubspot g2 awards” serve as powerful social proof, letting potential buyers know that their peers trust and recommend HubSpot’s offerings.

The Full Picture: Common Themes in HubSpot G2 Reviews

After looking at HubSpot’s G2 ratings across its different products, a few consistent themes emerge. It’s like getting a peek into what thousands of real people truly think about using the platform day-to-day.

Pros

• All-in-One Platform: This is probably the biggest takeaway. Users consistently praise HubSpot for bringing marketing, sales, service, and CRM all under one roof. This integrated approach means less switching between apps, better data flow, and smoother alignment between teams. One user succinctly put it, “Hubspot is the CRM that can fit for all business needs”.
• User-Friendly and Intuitive: Time and again, users highlight how easy HubSpot is to learn and use. Whether it’s the CRM, Marketing Hub, or Sales Hub, the clean and intuitive interfaces get high marks, especially for non-technical users. This means quicker onboarding and less time spent grappling with complex software.
• Excellent Customer Support: HubSpot’s support often stands out, with many reviewers commending the responsive, helpful, and 24/7 availability of their customer service team. This is crucial when you hit a snag and need quick solutions.
• Strong Integration Ecosystem: Beyond its own Hubs, HubSpot is well-regarded for its extensive app marketplace and integration capabilities, allowing it to connect with thousands of other business tools like Zapier or Calendly. This flexibility means you can tailor your tech stack while keeping HubSpot at the center.
• Constant Feature Improvements & AI Tools: Users notice and appreciate the regular feature improvements, which builds trust and shows that HubSpot takes user feedback seriously. The inclusion of AI-powered tools, like Breeze customer agent or AI content writers, is also seen as a significant benefit, helping teams automate tasks and work smarter.
• Scalability for Growth: Many reviewers emphasize that HubSpot is designed to scale with your business. The free CRM is a great starting point for small businesses and startups, with the option to easily upgrade to more advanced features as your needs evolve.

Cons

• Cost Can Rise with Scale and Advanced Features: This is probably the most frequent concern. While HubSpot offers fantastic free tools and entry-level plans, the cost can increase quite significantly as your business grows, you add more users, or require higher-tier features across multiple Hubs. For some, advanced reporting or automation capabilities are locked behind pricier plans.
• Learning Curve for Advanced Functionalities: While generally user-friendly, some users point out that getting the most out of HubSpot’s more advanced features can involve a “steep learning curve”. It might take some time to master all the intricate workflows and customizations, especially without extensive prior experience.
• Occasional Integration Quirks: While the integration ecosystem is praised, some reviewers occasionally mention that certain third-party integrations might require workarounds or don’t sync as smoothly as expected. This can sometimes lead to a bit of clunkiness.
• “Legacy” Feel for Specific Use Cases: A few users, particularly in the Marketing Hub, have noted that for highly design-oriented email campaigns, the platform can feel a bit “legacy” compared to more specialized design tools, offering less creative freedom.
• Support Accessibility for Specific Issues: While overall support is highly rated, some users have expressed difficulty getting in touch with a “real person quickly” for very specific or nuanced problems, sometimes being directed to the Academy first.

In essence, the overall “hubspot g2 review” sentiment paints a picture of a powerful, user-friendly, and well-supported platform that truly helps businesses streamline their operations and grow. However, like any comprehensive solution, it comes with considerations around cost scalability and the occasional learning curve for its deeper functionalities.

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How G2 Ratings Can Help You Choose HubSpot or an Alternative

Looking at G2 ratings isn’t just about seeing how popular HubSpot is. it’s about making an informed decision for your own business. Since you’re exploring “hubspot ratings,” you’re clearly thinking strategically, and G2 offers a goldmine of real-world insights to guide you.

Here’s how you can really use G2 to your advantage when considering HubSpot or its competitors:

• Use G2’s Comparison Tools: This is a big one. G2 lets you directly compare up to four products side-by-side, into detailed feature comparisons, satisfaction scores, and even user reviews for each. If you’re torn between “hubspot vs salesforce g2” or “zoho vs hubspot g2,” this tool is invaluable. You can see how HubSpot stacks up against Salesforce Sales Cloud in areas like ease of use and support quality, or how it compares to Zoho CRM in lead management and email automation.
• Read the “Pros” and “Cons” Carefully: Don’t just glance at the star rating. Dig into the specific “What I like best” and “What I dislike” sections in individual reviews. This is where you’ll find the nuanced feedback that truly applies to your business. For example, if your team values simplicity above all else, you’ll see many reviewers praising HubSpot for its intuitiveness. If you have very specific, complex needs, you might note concerns about advanced features being in higher tiers.
• Filter Reviews by Company Size and Role: G2 allows you to filter reviews based on the reviewer’s company size small-business, mid-market, enterprise and their role e.g., marketing manager, sales executive. This is super helpful because what a small startup needs from a CRM might be very different from what a large enterprise demands. A “hubspot g2 review” from a small business owner will likely resonate more with your own experience if you’re also a small business.
• Pay Attention to Specific Feature Scores: G2 breaks down satisfaction into various feature categories, like “Email Tracking/Automation,” “Lead Management,” or “Quality of Support”. If a particular feature is a deal-breaker for you, check its individual score to see if HubSpot or an alternative truly excels there. For example, HubSpot Sales Hub gets high marks for its lead management system.
• Consider the “Likelihood to Recommend” Score: While G2 weighs “Likelihood to Recommend” as lower importance in its overall satisfaction score, it’s still a good indicator of how enthusiastic users are about a product. A high score here often means users are genuinely happy and would endorse the software to their peers.
• Evaluate HubSpot’s Integration Capabilities: If you’re using other tools, check out “g2 hubspot integration” reviews. HubSpot’s strong ecosystem and G2 Buyer Intent integration can significantly enhance your workflows and lead scoring by connecting real-time buying signals from G2 directly to your HubSpot CRM.

Ultimately, the “best” CRM or marketing platform isn’t just about the highest “hubspot g2 rating” or the most features. It’s about finding the software that aligns best with your specific business needs, team size, budget, and workflow preferences. G2 provides the objective, user-driven data you need to make that confident decision.

Frequently Asked Questions

Is HubSpot reputable according to G2?

Yes, absolutely. HubSpot is consistently recognized as a highly reputable company on G2, frequently earning “Leader” badges and top rankings across numerous categories like CRM, Marketing Automation, and Sales Engagement. These accolades are based on a high volume of positive, verified user reviews that contribute to strong customer satisfaction and market presence scores.

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What is the average G2 rating for HubSpot products?

Across its entire product suite, HubSpot generally maintains an average star rating of around 4.4 out of 5 stars on G2. This high average is supported by a large number of reviews, with a significant majority being 4- and 5-star ratings, indicating strong overall user satisfaction.

How does HubSpot compare to Salesforce on G2?

On G2, HubSpot and Salesforce often receive similar overall star ratings e.g., both around 4.4 for Sales Hub vs. Sales Cloud, but they tend to excel in different areas. HubSpot frequently outperforms Salesforce in Ease of Use and Ease of Setup, making it a popular choice for businesses seeking a more intuitive and quicker onboarding experience. Salesforce, on the other hand, is often recognized for its vast customizability and advanced AI features, particularly beneficial for larger enterprises willing to invest more time in tailoring the platform. HubSpot is also typically seen as more seamlessly integrated from the ground up, while Salesforce’s ecosystem might require more work to unify data.

How does HubSpot compare to Zoho on G2?

When comparing HubSpot to Zoho on G2, HubSpot typically holds an edge in Ease of Use, Quality of Support, and comprehensive Lead Management. Users often find HubSpot’s interface more intuitive and its support more responsive. Zoho CRM is often praised for its affordability and customization options, especially for sales automation and deeper workflow adjustments, making it a strong contender for budget-conscious or highly specialized teams. However, HubSpot’s free plan is generally considered more comprehensive than Zoho’s.

What are the main strengths of HubSpot’s CRM on G2?

According to G2 reviews, the main strengths of HubSpot’s CRM include its exceptional Ease of Use and intuitive interface, which makes it accessible for teams of all technical skill levels. Users also highly value its ability to centralize all customer data into one unified platform, facilitating seamless collaboration across marketing, sales, and service teams. Its scalability, from robust free tools for startups to advanced features for growing businesses, is also a significant advantage. Hubspot file manager free

Are G2 reviews for HubSpot reliable?

Yes, G2 reviews for HubSpot and other products are generally considered reliable. G2 employs a multi-step verification process that requires reviewers to validate their identity, typically through a business email or LinkedIn profile. They also use sophisticated algorithms and manual screening to detect fraud and ensure authenticity. While some reviewers may be compensated for their time, G2 maintains strict protocols to ensure the integrity and trustworthiness of the feedback, making it a trusted resource for B2B software evaluation.