Ever feel like creating a great email newsletter is like trying to build a complex Lego set without instructions? Well, if you’re looking to create awesome newsletters that actually connect with your audience, you should absolutely check out HubSpot’s templates. They’re a must for anyone wanting to streamline their email marketing and make sure their messages look sharp and professional without needing to be a design wizard. HubSpot makes it super simple to jump in, customize, and send out newsletters that really hit home. It’s not just about pretty designs. it’s about making your emails work harder for your business, helping you build relationships, drive engagement, and even boost sales.

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Why HubSpot is Your Go-To for Newsletter Templates

you’ve probably heard a lot about email marketing, and trust me, it’s still one of the most powerful ways to talk directly to your audience. In fact, email marketing can generate between $36 and $40 for every dollar spent! And when it comes to platforms that make this easy and effective, HubSpot really shines. It’s more than just an email sender. it’s a complete, CRM-powered marketing hub that ties everything together.

Here’s why HubSpot email templates are such a big deal:

Ease of Use: If you’re not a coding genius, no worries! HubSpot’s drag-and-drop editor lets you whip up professional, responsive emails without any design or coding skills. It’s like building with digital Legos – you just pull elements into place.
Integrated CRM: This is huge! HubSpot’s email tools are deeply connected to its Customer Relationship Management CRM platform. This means all your customer data, their behaviors, and preferences are right there, allowing you to tailor emails like never before. You get a holistic view of every customer interaction, which translates into super targeted and effective communication.
Automation Power: Imagine sending welcome emails to new subscribers automatically or following up with leads based on their actions on your website. HubSpot’s automation features make this a breeze, saving you tons of time and ensuring timely, relevant delivery. Automated emails drive 37% of all email-generated sales.
Pre-Built Template Library: HubSpot comes packed with a wide range of customizable templates suitable for various industries and campaign types. This means you don’t have to start from scratch, which is a huge time-saver.
Analytics and Reporting: Ever wonder how your emails are actually doing? HubSpot provides powerful analytics tools to track open rates, click-through rates, conversions, and even unsubscribes. This data helps you understand what’s working and what’s not so you can tweak your strategy and get better results.
Personalization Capabilities: Generic emails? No thanks! With HubSpot, you can personalize content based on contact data, company details, and even behavior, making your emails feel like a one-on-one conversation. Personalized emails lead to significantly higher engagement.

Basically, HubSpot helps you streamline your marketing, save time, improve engagement, and build stronger relationships with your audience, all from one centralized place.

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Getting Started: Finding and Creating Newsletters in HubSpot

So, you’re ready to jump in and start sending out some awesome newsletters? Here’s how you do it in HubSpot. HubSpot Extension for Firefox: The Real Deal on Boosting Your Workflow

Navigating to the Email Section

First things first, you’ll need to get to the email section in your HubSpot account.

Go to Marketing in your top navigation bar.
Click on Email. This will take you to your email overview, where you’ll see tabs for drafts, scheduled emails, and sent emails.

Creating a New Newsletter

Once you’re in the email section, you’re ready to create a new email.

In the upper right corner, click “Create email.”
HubSpot will then ask you to select an email type. For newsletters, you’ll usually pick “Regular email”. Automated emails are for workflows you’ve already set up, and blog emails are specifically for sending out blog post updates.

Choosing Your Newsletter Template

This is where the magic really begins!

HubSpot’s Template Library: After selecting “Regular email,” you’ll see a bunch of templates. HubSpot offers an extensive template library that’s “proven to drive customer engagement.” You can browse through various categories like “newsletter,” “event,” or “engagement” templates.
Starting from Scratch: While templates save a lot of time, you can also choose to “start from scratch” if you have a very specific design in mind. However, for most people, leveraging a pre-made template is the way to go, especially if you’re not a design pro.
Third-Party Templates: If HubSpot’s built-in options don’t quite hit the mark, you can also find free HubSpot HTML templates from external sources like Beefree or Unlayer. These often come with drag-and-drop builders and can be exported directly to your HubSpot account. Just remember to include HubSpot’s mandatory design elements, like the footer, when using these.

Once you’ve picked a template, give your email a name that helps you remember its purpose e.g., “September Monthly Update” and click “Create email.”

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Customizing Your HubSpot Newsletter Template

Now that you’ve got a template, it’s time to make it truly yours. HubSpot’s drag-and-drop editor is super intuitive, making customization a breeze.

The Drag-and-Drop Editor in Action

Think of the editor as your creative playground. On the left side, you’ll find modules content blocks like text, images, buttons, dividers, and even social media links.

Adding Content: Just click and drag a module from the left sidebar directly into your email layout. When you see a blue box appear, that’s your cue to drop it in.
Rearranging Elements: Want to move a text block above an image? No problem! Hover over the module, click, and drag it to its new position. You can even drag modules next to existing ones to create new columns.
Editing Content: To change text, swap images, or modify button links, simply click directly on the element in your email. The left sidebar will then show you editing options specific to that module. This is where you can adjust fonts, colors, sizes, and more, just like you would in a word processor.
Using Saved Sections: If you have certain blocks of content or design layouts you use repeatedly, you can save them as sections. This is a massive time-saver for maintaining consistency across multiple newsletters.

Personalization Tokens: Making Emails Feel Personal

This is a really powerful feature that moves your newsletters beyond generic blasts. Personalization tokens allow you to insert recipient-specific information directly into your email.

How to Use Them: In the email editor, click where you want to add personalized content. Then, click the “Personalize” menu it often looks like a small person icon or says “Personalize” and select the type of token you want, like “Contact” or “Company.” You can then choose a specific property, such as “First Name,” “Company Name,” or “Industry.”
Examples: Instead of “Hello there,” you can use “Hello ” to immediately grab attention.
Best Practices: While powerful, avoid over-personalization that might feel creepy. Stick to relevant details. Always preview your personalized emails for different contacts to make sure everything looks right. Using personalization tokens can increase open rates by 26% and click-through rates by 29%!

Smart Content and Dynamic Content

For those with HubSpot Marketing Hub Professional or Enterprise accounts, you can take personalization to the next level with “smart content” and “dynamic content.”

Smart Rules: These let you display different content blocks or even entire sections of your newsletter based on subscriber properties, like their industry, lifecycle stage, or past behavior. So, a lead in the “consideration” stage might see a case study, while a “customer” might see a new product announcement.
Segmentation: To use smart content effectively, you’ll want to segment your audience into lists based on demographics, behavior, or interests. Segmented email campaigns have 14.31% higher open rates and drive 30% more opens and 50% more click-throughs compared to non-segmented ones.

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Essential Settings Before Sending

Before you hit that “send” button, there are a few crucial settings to check.

Subject Line and Preview Text

These are super important for getting people to open your email!

Subject Line: Craft something compelling and concise. Your subject line is key to getting that open. Emails with personalized subject lines are 26% more likely to be opened.
Preview Text: This is the little snippet of text that appears next to your subject line in many inboxes. Use it to give a quick summary or entice readers further.

Sender Information

Make sure your recipients know who the email is from.

From Name: This is the name your recipients will see. You can select a HubSpot user, use a personalization token to pull in the contact owner’s name, or enter a custom name.
From Address: Choose the email address the newsletter will be sent from.

Recipients and Exclusion Lists

You want to make sure your newsletter reaches the right people and avoids the wrong ones.

Recipient List: Select the contact lists you want to send the newsletter to. It’s usually a predefined list you’ve created in your CRM.
Exclusion List: You can exclude specific contacts or lists e.g., people who have already purchased the product you’re promoting or unengaged contacts. HubSpot even has a “Don’t send to unengaged contacts” checkbox, which is a good email health practice.

Scheduling and Sending

You have options for when your email goes out. HubSpot Email Marketing Pricing: Your Ultimate Guide for 2025

Send Now: Your email will be sent immediately.
Schedule for Later: Pick a specific date and time for your email to send.
Schedule Based on Time Zones: HubSpot can send emails based on each recipient’s local time zone, which is fantastic for a global audience, improving open rates.

Best Practices for Amazing HubSpot Newsletters

Just having the tools isn’t enough. you need to use them effectively! Here are some best practices to make your HubSpot newsletters truly shine.

Design for Readability and Responsiveness

Keep it Simple: Your email design should be clean, simple, and responsive, focusing on your content.
Mobile-First Approach: A massive number of people open emails on their mobile devices—53% in 2025 according to some studies, and others suggest as high as 81%. So, designing for mobile is non-negotiable. Ensure your emails look good no matter the screen size. Businesses see a 15% increase in mobile clicks with mobile-responsive designs.
Optimal Width: Aim for an email width of around 600 pixels.
Avoid Complex Elements: Rich media, HTML bullets, PNG images, and background images can sometimes cause issues in different email clients, especially Outlook.
Use Default Fonts: Custom fonts might not render correctly across all email clients, so stick to web-safe fonts for consistency.
Image Optimization: Use images, but make sure they are optimized for web small file size and correctly sized. Emails with images can see a 42% higher click-through rate. Also, always include alt text for accessibility!

Compelling Content and Calls to Action CTAs

Clear Purpose: Every email should have a clear goal. What do you want your readers to do?
Value Over Product: Especially in cold outreach, focus on the value you provide and the problems you solve, rather than just listing product features.
Concise Messaging: People are busy. Get straight to the point.
Strong CTAs: Include clear, noticeable calls to action. Make it easy for people to click!
Varied Content: Don’t just send promotions. Mix it up with blog post round-ups, helpful tips, company news, and exclusive offers.

Leveraging HubSpot’s Advanced Features

A/B Testing: Don’t guess what works. test it! HubSpot allows you to A/B test subject lines, sender names, content blocks, and even send times to see what resonates best with your audience.
Segmentation by Persona: Create different versions of your newsletters tailored to various buyer personas. This helps deliver the most relevant message to each recipient, boosting impact.
Automated Workflows: Beyond simple welcome emails, set up complex workflows that trigger personalized campaigns based on specific actions like website visits or form submissions. Automated emails generate 320% more revenue than non-automated ones.

Newsletter Templates: HubSpot vs. Other Platforms

It’s natural to wonder how HubSpot stacks up against other popular email marketing platforms when it comes to templates. While I can’t speak for every platform, let’s look at some common ones people ask about:

HubSpot vs. Mailchimp

Mailchimp is often seen as a simpler, more beginner-friendly option, especially for small businesses. Email marketing hubspot certification

Template Library: Mailchimp generally boasts a larger number of free templates around 137 aesthetic designs, though free plan users get limited options, maybe 7 basic designs, while HubSpot offers a good collection within its Marketing Hub and CRM. However, some sources indicate HubSpot may have around 45 pre-made designs.
Customization: Both offer drag-and-drop editors and customizable templates.
CRM Integration: HubSpot shines here with its deep, native CRM integration, providing a holistic view of customer data for hyper-personalization. Mailchimp’s CRM functionalities are more basic and integrated within its email platform.
Pricing: Mailchimp is often considered more budget-friendly for small businesses and startups. HubSpot also has a free plan, but its paid tiers can be higher, reflecting its comprehensive feature set.

Newsletter Templates for Outlook, Gmail, and Google Docs

People often ask if they can get newsletter templates for everyday tools like Outlook, Gmail, or Google Docs.

Outlook: Yes, Outlook does have email templates, and you can certainly create newsletter-style emails there. However, these are generally more basic and lack the advanced marketing automation, CRM integration, and analytics that a dedicated platform like HubSpot offers. You’d be managing lists manually and wouldn’t get the same level of tracking.
Google Docs: While Google Docs is fantastic for document creation, it’s not designed for sending marketing emails with rich formatting and tracking. You can technically design a newsletter in Google Docs and then copy-paste the content, but you’d lose all the responsiveness, personalization, and analytics features essential for effective email marketing. It’s best for basic internal communications, not scalable marketing campaigns.
Gmail: Similar to Outlook, Gmail is an email client, not a marketing automation platform. You can create and save email templates in Gmail, but they are primarily for personal or one-off business communications. You won’t find the sophisticated design tools, audience segmentation, or performance tracking needed for professional newsletters.

When you’re serious about email marketing, a dedicated platform like HubSpot is going to give you far more power, control, and insights than these general-purpose tools.

Advanced Tips and Tricks for HubSpot Newsletters

Ready to take your newsletter game to the next level?

Brand Kit: Set up your brand kit in HubSpot. This ensures consistent branding colors, fonts, logos across all your emails, making your brand instantly recognizable.
Custom Modules: For developers or those with custom design needs, you can incorporate custom modules within email templates for unique elements and live data feeds. This can increase engagement rates significantly.
AI Writing Assistance: HubSpot offers AI writing assistance that can help you generate initial email copy or refine existing text, saving you time and sparking creativity.
Email Footer Customization: Don’t forget the small details! Customize your email footers for a polished, professional look that also includes necessary legal information and unsubscribe options.
Monitoring Metrics: Continuously monitor your email performance data – open rates, click-through rates, conversion rates, and unsubscribe rates. Use these insights to refine your strategies. Email marketing ROI can be as high as $36-40 for every dollar spent, so tracking these numbers is crucial.
Accessibility: Ensure your emails are accessible to all users. This includes using legible font sizes and types, good color contrast, and adequate white space.

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Real-World Examples of HubSpot Newsletters

Seeing what others are doing can give you great ideas. HubSpot itself showcases many great email newsletter examples.

Content Round-ups: Many businesses use newsletters to share their latest blog posts, videos, or podcast episodes, creating a valuable resource for their subscribers.
Welcome Series: Automated welcome emails are crucial for new subscribers, introducing them to your brand and setting expectations. Welcome emails have an 82% open rate.
Promotional Campaigns: Announce new products, services, or special deals with eye-catching designs and clear calls to action.
Event Invites: Use newsletters to invite subscribers to webinars, workshops, or other events, with RSVP tracking.
Follow-Up Emails: From post-sales calls to abandoned cart reminders, automated follow-up sequences are incredibly effective. Sending three abandoned cart emails can result in 69% more recovered orders than sending just one.
Onboarding Templates: If you have a service or product, onboarding newsletters guide new users through their initial steps, ensuring a smooth experience.

The key is to think about the journey you want your contacts to take and then design your newsletters to guide them through it, providing value at every step.

Frequently Asked Questions

Does HubSpot have free newsletter templates?

Yes, absolutely! HubSpot offers a good collection of free email templates right within its Marketing Hub and CRM. You can find these templates in the email tool itself, and many are designed specifically for newsletters. There are also third-party providers like Beefree and Unlayer that offer free HubSpot HTML templates that you can customize and export to your HubSpot account.

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How do I create a custom email newsletter template in HubSpot?

To create a custom email newsletter template in HubSpot, you’ll go to Marketing > Email, then click “Create email” and choose “Regular email.” From there, you can either select a pre-made template and customize it heavily using the drag-and-drop editor, or you can start from scratch. You can add, rearrange, and edit various content modules like text, images, and buttons. You can also save custom sections to reuse later.

Can I use HubSpot email templates for sales emails too?

Yes, you definitely can! While this guide focuses on newsletters, HubSpot also provides a wide range of email templates specifically for sales. These are often used for cold prospecting, inbound lead follow-ups, referral introductions, and general follow-up emails. Many of these sales templates can be found directly within the HubSpot Sales Hub and leverage personalization tokens for efficiency.

What’s the difference between email templates and email automation in HubSpot?

Email templates are the pre-designed layouts and content structures you use to build individual emails. Email automation, on the other hand, is about setting up workflows that automatically send these emails based on specific triggers or actions. For example, you might use an email template for your “welcome series” and then use HubSpot’s automation features to send that series automatically when a new contact subscribes.

How can I ensure my HubSpot newsletter templates are mobile-friendly?

HubSpot’s drag-and-drop editor generally creates responsive emails by default, meaning they’ll adapt to different screen sizes. However, to ensure optimal mobile-friendliness, always preview your emails on various devices within HubSpot’s editor. Keep your design simple, use clear fonts, optimize images for web, and avoid overly complex layouts that might break on smaller screens.

Does HubSpot integrate with other newsletter platforms like Mailchimp?

While HubSpot offers its own comprehensive email marketing tools, you can integrate it with other platforms if needed, often through third-party connectors or by exporting/importing data. However, for email marketing, HubSpot aims to be an all-in-one solution, and directly using its native email tools provides the best integration with its CRM and other marketing features, giving you a more unified experience. Mastering HubSpot: Your Ultimate Demo Video Guide for Business Growth

What are “personalization tokens” and “smart content” in HubSpot?

Personalization tokens are placeholders like {{ contact.firstname }} that automatically pull in specific information from your CRM database e.g., a contact’s first name, company, or industry into your emails, making them feel more personal. Smart content takes this further by allowing you to display entirely different content blocks or even entire sections of an email to different segments of your audience based on their CRM properties, behavior, or lifecycle stage, creating highly targeted messages.

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