How to Generate SEO-Friendly Blog Posts

Keywords are not just words. They are the blood of the writing. They point the way for search and for people who read. They make sure your words are heard in all the noise. Most writing, ninety-one percent, gets nothing. So looking for the right keywords is not a maybe. It is needed.

Also read: content marketing tools for bloggers

Keyword Research: The Base

Before you write, you must know the base of any good SEO blog post: keyword research.

It’s the guide for writing.

Without it, your words are like boats with no sail, lost and not going where they should.

You need to know what people search for, what words they use.

It is not guessing.

It’s a careful look using facts and feel to make sure your writing fits what people want and search engines need.

This is where it starts, finding the ground you will cover.

It’s not about using one word over and over. It’s about knowing all the words that go with your topic. This lets you write things that people like and that search engines see, leading to better ranks and more eyes on your work. It is the first step and must be done with care.

Find What You Aim For

To start, find the main topic for your post.

What problem are you fixing? What questions are you answering? Start with big words about your topic and dig down to find smaller, more clear words.

These longer phrases often show what people want and can be easier to rank for.

Use tools like Google Keyword Planner, Ahrefs, or SEMrush to see how much people search for words and how much they are used.

Look for a good mix: enough searches to bring people in, but not so many that you can’t rank.

It’s about finding the sweet spot, where people search and where you can be seen.

• Tools: Google Keyword Planner, Ahrefs, SEMrush, Moz Keyword Explorer
• How To:
  1. Think of big words for your topic.
  2. Use keyword tools to find words that fit, longer words.
  3. Look at how much each word is searched and how much it is used.
  4. Pick words that have enough searches but are not too hard to rank for.
• Example: If you write about “how to bake a cake,” you can also use longer words like “easy cake recipes for new bakers,” “best chocolate cake recipe from scratch,” or “how to put frosting on a cake smoothly.”
• Facts:
  • A study by Ahrefs says 91% of writing gets no people from Google. Good keyword research helps you not be in that 91%.
  • Longer words often bring in more people than shorter, common words because they fit a clear need.

Know What People Want

Knowing what people want is as key as the word itself.

What does the person want to find when they search for a word? Are they finding info, a product, or a fix to a problem? Make your writing fit what they want.

A blog post about “best running shoes” should be about reviews, not a guide on how to tie shoes.

Make your writing fit what people expect.

Search engines want to give people the best results, and your success comes from fitting this need.

• Types of Wants:
  • Info: Person wants to learn like, “what is SEO?”.
  • Place: Person wants to go to a site like, “Facebook login“.
  • Buy: Person wants to buy like, “buy running shoes online”.
• How to Know What People Want:
  • Look at the top search results for your words.
  • Look for common forms: lists, how-to guides, reviews, charts.
  • Ask what a person would want to find when searching for that word.
• Examples:
  • Word: “best DSLR camera” – Want: Buy, often a list of options and buying tips.
  • Word: “how to write better” – Want: Info, a step-by-step guide.
• Facts
  • Google’s RankBrain uses what people want as a main thing in ranking results.
  • Sites that fit what people want often get more people staying longer and looking at more pages.

Pick the Best Words

Having a list of words is not enough, you need to pick the best.

Focus on the words that fit best, the ones that go straight to the main idea of your writing and what people need.

Pick words that you can rank for, based on how strong your site is and other sites. Do not just chase the hardest, most searched words.

Mix high search words with words that you can rank for.

Use a mix of main and extra words to make sure your writing is full but not too much.

You want to make writing that feels normal and answers many questions while still staying on the main point.

• How to Pick the Best Words:
  • Fit: How close does the word fit your writing topic?
  • Search: How many searches does the word get each month?
  • Use: How hard is it to rank for this word?
  • Long Words: Can this word be used in longer forms?
• Plan:
  • Pick one main word to be the center of the writing, and use it where it fits.
  • Pick a few extra words that go with your main word, to grow the topic and help you not say the same thing over and over.
  • Think about using LSI words, which are words that are tied to the main word and make your text deeper.
• Tools
  • Use tools like SEMrush and Ahrefs to find words that are not used much.
  • Look at the search page to see who ranks already and if you can beat them.
• Example:
  • Main Word: “SEO blog posts“
  • Extra Words: “SEO blog writing,” “make blog content better,” “SEO tips for bloggers“
• Facts:
  • Research by Moz says 70% of searches are long words, so use them.
  • Writing that uses the right words has a better chance of ranking high.

Also read: high quality blog content and articles from blog content services

Making a Good Title

The title is first chance to make them look.

It is the front of your words. It must get them to read.

A bad title will kill a good story.

A title is not just words. It is a tool. Use it well.

It must be clear and catch the eye. It must work for the search and be easy to read.

The title is what you tell them. You must keep that promise in your words.

A good title shows what you wrote. It uses words for the search. It also makes them want to know.

A title that does this will bring readers and help the search.

Get Their Attention

A good title does more than just name a thing. It gets them. It makes them want to read.

It should tell them what they will get. It shows the problem and a piece of the answer.

It uses strong words or numbers or questions that make you feel.

Do not use titles that are plain.

Use titles that hit hard and stand out.

It is about making a link. It is about getting them ready to read something good.

• Ways to Get Them:
  • Numbers: Use numbers to show what they will get like, “5 Ways to…”.
  • Strong Words: Use words that make you feel like, “Best Guide,” “Secret to,” “Help Your”.
  • Questions: Ask a question that your words will answer like, “Are You Doing This Wrong?”.
  • Mystery: Use words that are not clear like, “The Truth About…”.
  • Be Clear: Say what they will get like, “How to Get More Readers in 30 Days”.
  • Bad Title: “How to Blog”
  • Good Title: “10 Sure Ways to Blog and Get More Readers”
  • Bad Title: “Basics of Search”
  • Good Title: “Search Basics: The 5 Things You Must Know”
  • Copyblogger said 8 out of 10 people will read the title, but only 2 out of 10 will read more.
  • Titles with numbers get more clicks, 36%.

Use Your Word

A title without a word is like a boat without a way to steer.

The main word must be in the title. It should be near the start.

This helps the search. It tells users what your words are about. It makes sure they find you when they search.

Do not use too many of your words. It sounds bad and pushes readers away.

Use the word in a natural way. Make the title easy to read and use it to bring readers and the search.

• Best Way to Use the Word:
  • Put the word as early as you can. Do not make it sound bad.
  • Use other forms of the word if you need to. Keep the main word near.
  • Make it easy to read. Do not give up clear words for the word.
  • Word: “Blog posts for search”
  • Good Title: “How to Write Blog Posts for Search: 10 Ways for Beginners”
  • Bad Title: “Blog Posts, Search, Tips”
  • Word: “best shoes for run”
  • Good Title: “Best Shoes for Run in 2024: A Guide”
  • Bad Title: “Shoes for Running: The Best Shoe Guide”
  • Backlinko said titles with the word do a little better in search.
  • A clear word in the title helps get more clicks in search.

Make It Short

A title must be short. Not too long and not too short. Long enough to make sense. Short enough to see easy.

Search often cuts off long titles. This makes them not work.

A title should be clear and fast.

Do not use words you do not need. Focus on words that say what you mean. Use words that bring them to read.

• How Long?
  • Try to use 50-60 letters and spaces. Search cuts off titles longer than that.
  • Keep the most important words at the start. That is what they see most.
• Best Way:
  • Only use words you need. Do not say the same thing twice.
  • Keep it easy. Do not use words that are too hard.
  • Make sure they understand in a short space.
  • Too Long: “A Long Guide on How to Write the Best Blog Posts for Search and Get High Rankings”
  • Short: “How to Write Blog Posts for Search: A Simple Guide”
  • Too Long: “The Best Guide to Choose Shoes for Running a Marathon and All Runs to Run Best”
  • Short: “Best Shoes for Marathon Runners”
• What the Numbers Show:
  • Titles between 50-60 letters get seen more in search.
  • Short titles get more clicks.

Also read: how to scale content production without sacrificing quality

Blog Post Build

Good blog posts keep the reader.

Good words are not enough. They must show easy. They must guide the reader.

A building needs a base. Blog posts need a strong build.

Build makes the words clear. Readers get what they need.

Bad build makes good words lost.

This helps reading and searching. It makes your words work better.

Good build helps readers and search. It helps the search find what the words mean. It helps your site get seen.

Start Clear

The start shows what the post will be.

It makes the reader read on.

Start with a grab. A line that pulls them in. Then say what the post is for. Tell them what they will know. And why it matters.

A good start says what the post is about. It says what the reader gets. It says what the post will do.

• Good Start:
  • Grab: Start with a good line or question.
  • Base: Say the point of the words.
  • Why: Say the goal of your post.
  • Look: Say what the reader will see.
• Example:
  • Not this: “Today we talk SEO”
  • Use this: “Not seen? You are not alone. This post shows 10 ways to write SEO blog posts. They will get seen. They will grab the reader.”
  • Keep it short.
  • Say why it matters to them.
  • Make it easy to know for all.
• Stats
  • Users read for 10-20 seconds. The start must grab them fast.
  • The start says if they will read on.

Main Body

The main body is the heart.

Here you give the facts. You show your points. You give what the reader wants.

Make it clear. Use tops and subs. Make the hard easy.

Each part must have https://www.grammarly.com/blog/topic-sentence/. It must help the main point.

Use facts, tales, and study.

The main body must teach and grab. It must keep the reader.

• Good Main Body:
  • Clear Path: Show words in a clear way.
  • Parts: Each part has one idea.
  • Proof: Use facts, tales, and study.
  • Grab: Use lists, tables, and pictures.
  • Not long blocks. Make parts like: “Key Word Search,” “Title Work,” “Word Work,” etc.
  • Use lists like this. Make it easy to read.
  • Make the facts easy to know.
  • Use different forms to read easy.
  • Use lines to join ideas.
  • Posts with lists or numbers read better and grab more.
  • Parts must be short and easy to read on all.

End Strong

The end is your last chance to make a mark.

It must not just say what you said. It must make the reader remember.

Say the main points again. Say what you want the reader to do with the facts.

End with a line that makes them think or do more.

The end stops the post but makes them think.

• Good End:
  • Say Again: Say the main points of the post again.
  • Do It: Say what you want the reader to do next.
  • Last Word: Leave a good line.
• Examples:
  • Not this: “That’s all!”
  • Use this: “Use these ways. Make your blog good for readers and search. Now go make great things. Tell me how it goes.”
  • Not this: “Thanks for reading”
  • Use this: “Use the ways you know now. Write better blog posts. What will you change? Tell me in the comments!”
  • Keep it short.
  • It must link to the start of the post.
  • Make the action clear and easy.
  • A clear action at the end gets more to do it.
  • The end says if they will share or come back.

Use Tops Well

Tops are not just show. They guide readers and search through your words. They make it easy to read.

Use tops to build your words. Make long blocks small.

Use H2 for big parts. H3 for sub parts.

Use key words in your tops when it feels good.

Good tops help the reading and search. They make your words clear and seen.

• Best Tops:
  • Build: Use H2, H3, H4 in order.
  • Key Words: Use key words when it feels good.
  • Clear: Make tops easy to read.
  • Same: Keep the tops the same through the post.
  • Use an H2 for a big part like “Key Word Search.”
  • Use an H3 for a sub like “Find Your Target.”
  • Tops help the read and search of blog posts.
  • Users look at the tops first to know what the post is about.

Use Parts Well

Parts are the blocks of your words. Each one is one idea.

Use them well. Keep them short and clear.

Long blocks stop the reader.

Make long lines small.

Each part must have one point. This makes it easy to read.

Good parts make the words easy to read and grab.

• Best Parts:
  • Point: Each part has one main idea.
  • Short: Keep parts short. About 3-5 lines.
  • Join: Use lines to join parts.
  • Change: Mix short and long parts to keep the reader.
  • Not one long part on “key word search”. Make it smaller parts with single points.
  • Use numbers or dots. Make hard words easy to read.
  • Short parts read better and grab more.
  • Parts with one idea help the reader.

Also read: how to scale content production without sacrificing quality

Writing Content People Read

Content that is easy to read is key.

It is not enough to give facts. Your blog must be easy to get and use.

Clear writing, simple words, and a style that keeps people reading is important. Search engines see this. They will push you up in the rankings.

Content that is easy to read means the message is clear. It makes your blog a tool that works.

So, content that is easy to read is not just good. It is needed.

Write for people first. Then for search engines.

If people cannot read it, the search engine part does not matter.

Use Simple Words

Avoid big words. Do not use tech words unless needed and your readers know them.

Use words people use daily.

Make your content easy to get.

Clear words matter more than trying to look smart.

Simple words mean more people can get your message.

• Best Ways to Use Simple Words:
  • Plain Words: Use normal words that most people know.
  • No Tech Words: Do not use tech or work words unless you must.
  • Short Lines: Keep sentences short and clear.
  • Instead of: “Use methods that work together to make changes,”
  • Write: “Use simple ways to get better results.”
  • Instead of: “These things depend on how things are now,”
  • Write: “These things depend on what we have.”
• Tools:
  • Use tools like the Flesch score. It shows how easy your writing is to read.
  • Use the Hemingway App to find hard sentences.
  • Studies show that content for a 7th or 8th grade reader works best.
  • Simple words make it easy to get and keep info.

Avoid Tech Words

Tech words stop people from getting the message. They confuse readers. They make your content less open to all.

Use tech words less. If you must, say what they mean.

Use simple words over tech words.

Clear words are the aim. Do not show off your smarts.

Not using tech words is key. It makes your content easy for everyone to get.

• Best Ways to Avoid Tech Words:
  • Say What They Mean: If you must use tech words, say what they mean in simple words.
  • Use Plain Words: Use simple words over tech ones.
  • Think Like The Reader: Make sure everyone can get your content.
  • Instead of: “Use SEO to get free traffic.”
  • Write: “Use SEO to get more people to your site from search engines.”
  • Instead of: “Make your sales process better.”
  • Write: “Make your sales easier.”
  • Content with no tech words gets more readers. People share it more.
  • Plain words mean your content is easy to get and works better.

Keep Sentences Short

Long sentences can confuse readers.

Break them up into small parts.

Short sentences are easy to read.

It keeps the pace up. It keeps readers focused.

Short sentences make your message clear.

A way to make content easy to read is to make all sentences short and clear.

• Best Ways to Use Short Sentences:
  • Short: Keep sentences short and clear.
  • One Idea: Keep one idea per sentence.
  • Mix: Use some long and short sentences but mostly short.
  • Instead of: “The deep look at data that was picked up over time and checked with other sources showed things that could change how we sell our stuff in the future.”
  • Write: “We looked at data. We picked it up over months. We checked it with other sources. It showed patterns. These patterns can change our sales plan.”
  • Instead of: “The use of new math and models put into the system using the newest tech made the system work better and gave users a better time.”
  • Write: “We used new math. It helped the system. Users had a better time.”
• Tools:
  • Use tools like Grammarly or the Hemingway Editor to find long sentences.
  • Cut out words you do not need. Make each sentence simple.
  • Studies show that short sentences make it easier to read and get info.
  • Content with short sentences has less bounce and more readers.

Write To Engage

Writing to engage means more than correct grammar. It means writing that is easy to enjoy. Use different sentences and words to keep the reader interested.

Use active voice. Let your voice come through in your writing.

If you can, tell stories to keep readers engaged.

Write like you are talking. Not writing a report.

This helps connect with people. It makes your content easy to remember.

• Ways to Engage With Words:
  • Active Voice: Use active voice to be more direct.
  • Stories: Use stories to show what you mean.
  • Talk Like A Person: Write like you are talking to a reader.
  • Mix It Up: Use different sentence types.
  • Instead of: “The report was written by the team.”
  • Write: “The team wrote the report.”
  • Instead of: “It is key to not forget SEO.”
  • Write: “Do not forget the benefits of SEO.”
  • Put yourself into the writing. Make it real.
  • Write like you are having a talk.
  • Content that is engaging keeps readers longer and gets shared more.
  • Readers tend to remember and go back to content that is fun to read.

Also read: premium blog content writing services

Keyword Use

Use the words you pick well. Make them work for search and the people who read.

Do not throw words around. Know where to put them. Make search see you. Keep the writing good.

Words are part of the writing. Not just stuck on.

Good writing is good for readers and search.

Do not just find words. Know where to use them.

Use Words Easy

Words must fit. Not be forced.

Do not pack words in. Makes the writing bad. Hurts search.

Use them where they go. In the heads, the words, the other stuff.

Make the writing smooth. Easy to read. Use words that fit.

Good word use is good for people. It tells search you are good.

• Good Ways to Use Words:
  • Fit: Use words where they make sense.
  • Read Good: Write words that read well.
  • No Packing: Do not use words too much.
  • Like this: “Our blog is good for SEO, if you want SEO, read our SEO blog, SEO is good” is bad
  • Like this: “Good blog posts help search. Learn how to make good words for readers and search. This will help you learn how to find the right words, how to put them on the page, and how to link.” is good
  • Like this: “Best shoes for run, best shoes for new runners, best shoes for race, best shoes are good for runners” is bad
  • Like this: “Good shoes help your run. This guide will show you good shoes for new runners, race runners, and more. We will show you what is good in the shoes, and how to pick what is right for you” is good
  • Use tools to see where you can put words.
  • Read the writing out loud to see if it reads good.
  • Good word use helps people more.
  • Search does not like word packing.

Use Other Words

Use other words. Do not use the same word again and again. This stops word packing. It makes the writing better. It makes more people see it.

Search knows what you mean. It sees other words.

Use other words that mean the same. Use words that fit. This makes your writing good. It makes it seen by more people and search.

• How to Find Other Words:
  • Think: Think of other ways to say the words.
  • Tools: Use tools to find other words.
  • Search: See what search shows for words that fit.
  • Words That Fit: “Blog for search,” “words for search.”
  • Other Words: “Blog SEO,” “make the writing better,” “search places,” “people seeing it.”
  • Main Word: “Best shoes for run”
  • Words That Fit: “Good shoes for run,” “shoes for running”
  • Other Words: “Shoes for race,” “shoes for trails,” “shoes for roads”
  • Use tools to find other words that fit.
  • Use books of words to find words that fit.
  • Using other words helps your writing and helps it rank.
  • Search sees writing that covers all sides.

No Word Packing

Word packing is bad for search.

It is using words too much. It makes the writing hard to read. It hurts people and search.

Search knows when you pack words. It will hurt your search rank.

Write for people. Use words where they fit.

No word packing makes the writing good for people.

• Signs of Word Packing:
  • Too Much: Using words too much where they do not fit.
  • Forced: Putting words in where they do not fit.
  • No Point: Using words that do not help the writing.
  • Use words where they fit. Do not force them.
  • Use all kinds of words.
  • Make sure the writing is good. Do not just use words.
  • Word Packed: “Our blog is good for SEO. If you want SEO, read our SEO blog. SEO is good.”
  • Good: “Blogs that are good for search help your rank. This will help you learn how to write for search.”
  • Search will push down sites that pack words.
  • Word packing makes people leave the site.

Also read: best platform for content marketing a guide to blogcontent io

Make Site Search Good

Site search is about making things on your site easy to find.

It is about titles, descriptions, how the site is made, photos, and what is inside the words.

It makes sure the words are good and that search can find them.

Site search means paying attention to small things. It makes each part work to bring in people and search engines.

It is making each thing count.

Site search is how to make a blog work for search.

It is needed for any blog. Without it, no writing will help it rank.

Write Good Meta Words

The meta word is a short look at your blog post under the title in search. It is like a sales pitch to make people click.

Meta words must be well done, using keywords and making an interesting message about the content.

Good meta words get more clicks and bring in more people.

It is key to making your site work for search and for people.

• How to Write Meta Words:
  • Long: Keep meta words about 150-160 letters long.
  • Key Words: Use the right key words.
  • Interest: Write something that makes people want to click.
  • Call: Add a call to make them click.
  • Bad Meta Word: “This is a blog post about site search”
  • Good Meta Word: “Learn how to write site search posts that rank high. Get tips for keywords and search.”
  • Bad Meta Word: “We sell the best running shoes on the internet”
  • Good Meta Word: “Find the best running shoes for your run. We have reviews and advice. Shop now and get ready to run.”
  • Use tools to make your meta words good.
  • See how your meta words look in search.
  • Meta words help clicks.
  • Good meta words bring more people.

Make Image Words Good

Image words are a written look at a photo that search engines and readers use.

It is needed to make your content open to all, for search and for people who can’t see.

Put key words in your image words to help search engines.

Good image words help search and give words about your photos.

Image words help make your content open to more people and search engines.

• How to Write Image Words:
  • Words: Say what the photo is, say what is happening.
  • Key Words: Use key words, but do it right.
  • Short: Keep image words short.
  • Bad Image Word: “image1.jpg”
  • Good Image Word: “Woman running in shoes on a path in the mountains.”
  • Bad Image Word: “Blog post image”
  • Good Image Word: “Picture of a blog post about ‘How to write a blog post that works for search’”
  • Use tools to add image words to your photos.
  • Always look over the image words before you put them out.
  • Image words are key for search, for photos too.
  • Readers use image words to know what is in photos if they can’t see.

Make Good Site Words

Good site words are easy to read for people and for search engines.

They tell what the page is about and have the right key words.

Use hyphens to separate words, and don’t use numbers or letters that don’t make sense.

Good site words help search engines find your content, making it easy for people to find too.

• How to Make Good Site Words:
  • Key Words: Put your main key word in the site word.
  • Hyphens: Use hyphens to separate words.
  • Short: Keep the site word short.
  • No Numbers: Do not put in numbers or letters that are not needed.
  • Bad Site Word: www.example.com/post

Also read: unlock the power of engaging content with our blog writing services

The End

To write well you must know words to use, how to name it, how to make it easy to read.

It is not enough to just write. You have to know it all.

You must know what to write and how to show it. People must read it. Machines must read it too.

That is how good writing becomes great.

Facts show this is true.

Most of the writing on the web gets no readers. That shows better ways are needed.

Long words, found by looking hard, get readers and make them want to buy.

You must know what people want. The machine that reads your work needs to know it too.

Names with numbers get more clicks. Even the name is part of the job.

Good writing has a start, a middle, and an end. This makes it easy for people to read, and they like it.

Writing must be simple. Use words that most people know.

Short lines, simple ideas, make people read and not stop. They might come back again.

Use the right words in the right places. Do not use too many words. Use different words that mean the same.

The short description must make people want to click.

Make the page easy for machines to read. This makes the whole thing work well. Like a machine that does its job.

Also read: blog traffic growth hacks

Questions Asked Often

How to make blog posts good for search?

Good posts for search help people find your site.

They bring the right people, people who want what you sell.

You use words people search, words about your stuff.

Write with those words.

Keep it clear, easy to read.

It is about being found.

How do you make posts good for search?

You make posts good for search by knowing what words people use to find what you have.

Use those words, but don’t force it.

Write like you talk.

Make each post about one thing.

This helps search know what your post is.

Good content is key, stuff people want to read and share.

What are blogs good for search?

Blogs good for search are easy to find on Google.

They use words to help Google know what the blog is about.

The writing is clear, easy, and well done.

These blogs bring people to your site, the people who need you.

Do blog posts help search?

Yes, blog posts help search.

They make your site higher in search.

They show you know your stuff.

It’s a big part of selling online.

A post is not just words, it is a tool.

Use it well.

How many blog posts a day for search?

Google says 24 posts a day can help traffic by 30%. More than 50 can help by 77%. This is not easy. It is a race to be seen.

But focus on good work, not just filling space.

How to make a blog better for search?

Make your blog better for search by using the right words.

Use words people search with.

Make your blog easy to get around.

Write clear and good stuff.

This helps search rank your blog higher.

It makes it easy for people to find you.

Are blog posts the best search thing now?

Blog posts help search a lot.

They get your site seen and bring real people to it.

They make your brand look good.

It is not the only way, but it is a good way.

It shows you know what you are talking about.

It’s a slow game.

Do blogs help search in 2024?

Yes, blogs help search in 2024. Blogging is not just putting stuff on a website.

It is a good search tool.

It makes your site more seen.

It brings real people.

It makes your brand look good.

A good blog is like a good tool.

You need it.

Do blog tags help search?

Blog tags help search, but they are not magic.

Each tag makes a new page on your site.

These tags are like words for Google, and that page is always new.

Tags are a tool, use them smart.

Do blog talks help search?

Blog talks can help with search.

The better the talk, the better the help.

Leave long talks on blogs about your work.

It helps with links.

It can bring people.

It’s part of selling online.

It is a talk, make it good.

Also read: the ultimate guide to creating high quality blog content