To find popular hashtags, you need to employ a blend of strategic tools and analytical approaches to ensure your content reaches the widest and most relevant audience.

Here’s a straightforward guide to help you identify the most effective hashtags:

Utilize Hashtag Research Tools:
- Dedicated Hashtag Tools: Services like Flick, Hashtagify, RiteTag, or even specialized features within broader marketing platforms can provide real-time data on hashtag popularity, related tags, and performance predictions. Many offer free trials or freemium models.
- Social Media Platform Analytics: Most platforms, like Instagram, TikTok, LinkedIn, Facebook, and YouTube, offer internal analytics or search functions that reveal trending topics and popular tags within their ecosystem.
Analyze Competitors and Influencers:
- Identify Key Players: Look at what hashtags successful brands and influencers in your niche are using.
- Study Their Engagement: Observe which of their posts with specific hashtags generate the most likes, comments, and shares. This often indicates effective tag usage.
Explore Trending Topics:
- News and Current Events: Keep an eye on global and local news. Trending events often generate their own popular hashtags that you can leverage if relevant to your content.
- Platform-Specific Trends: On TikTok, the “For You Page” often highlights trending sounds and hashtags. On X formerly Twitter, the “Trends for you” section is invaluable.
Leverage Keyword Research Principles:
- Brainstorm Seed Keywords: Think of terms directly related to your content.
- Expand with Long-Tail Hashtags: Combine your core keywords with more specific phrases to attract a targeted audience e.g., instead of just #fitness, try #muslimfitnessjourney or #halalbodybuilding.
Monitor Performance and Adapt:
- Track Your Own Posts: Use the analytics provided by social media platforms to see which of your hashtags are driving the most impressions and engagement.
- A/B Test: Experiment with different sets of hashtags on similar content to see which combinations perform best.

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Table of Contents

Mastering Hashtags: Your Guide to Amplifying Content Reach

Finding popular hashtags is not just about slapping a few #symbols onto your posts. it’s a strategic imperative for maximizing visibility and engagement across all major social media platforms. Think of hashtags as digital signposts that guide users directly to your content, connecting you with broader communities and relevant conversations. Without them, your content, no matter how valuable, risks getting lost in the vast digital ocean. The goal is to identify tags that are not only widely used but also highly relevant to your specific niche, ensuring that the audience discovering your content is genuinely interested. This balance between popularity and specificity is where the true power of hashtag research lies.

Understanding Hashtag Dynamics Across Platforms

The efficacy and optimal use of hashtags vary significantly from one social media platform to another.

What works brilliantly on Instagram might be less effective on LinkedIn, and vice versa.

Each platform has its unique algorithm, user behavior patterns, and content consumption habits, which dictate the best approach to hashtag integration.

Finding Popular Hashtags Instagram

Instagram is arguably the platform where hashtags play the most crucial role in content discovery.

Users frequently browse hashtags, and the algorithm often prioritizes content using relevant and popular tags.

Optimal Number: While Instagram allows up to 30 hashtags, research suggests that 5-10 highly relevant and moderately popular hashtags can be effective. Some experts advocate for using all 30 for maximum reach, but relevance is key.
Mixing Popularity Levels: A smart strategy involves using a mix of highly popular 100k+ posts, moderately popular 10k-100k posts, and niche-specific 1k-10k posts hashtags.
Instagram Search Bar: Start typing a keyword in the search bar, then switch to the “Tags” tab. Instagram will show you related hashtags along with the number of posts associated with each. This is a quick way to find popular hashtags on Instagram related to your topic.
“Related Hashtags” Feature: When you view a hashtag page on Instagram, you’ll often see a “Related” section at the top, suggesting other relevant tags that users are exploring.
Most Popular Hashtags on Instagram: Generally, broad terms like #love, #fashion, #travel, #photography, #nature, #art, #beautiful, #happy, #picoftheday, and #follow are among the most popular. However, for business, you need more specific tags. For instance, most popular hashtags on Instagram by sportspersons in the world might include #fitness, #athlete, #training, #sports, #workout, #health, #motivation, #gymlife, #sport, and specific team/league tags like #NBA or #football.

Finding Popular Hashtags TikTok

TikTok’s discovery mechanism heavily relies on the “For You Page” FYP, which is driven by an algorithm that analyzes user behavior and content trends.

Hashtags help the algorithm categorize your content and push it to relevant audiences.

Optimal Number: TikTok typically recommends 3-5 highly relevant hashtags. Over-tagging can sometimes dilute your message.
Trending Sounds and Challenges: TikTok’s trends often begin with specific sounds or challenges. Using the associated popular hashtags for these trends can significantly boost visibility.
TikTok Search Bar: Similar to Instagram, typing a keyword into the search bar and navigating to the “Hashtags” tab will show you popular options.
“For You Page” Analysis: Pay close attention to the hashtags used in videos that appear on your FYP, especially those with high engagement, as they indicate what the algorithm is currently favoring.
Most Popular Hashtags on TikTok: Generic popular tags include #fyp, #foryou, #viral, #tiktok, #trending, #comedy, #dance, #challenge, #learnontiktok, #food. For more specific content, you’d look for niche-relevant trending tags.

Finding Popular Hashtags LinkedIn

LinkedIn is a professional networking platform, and as such, the use of hashtags differs significantly.

Here, hashtags help categorize professional content, industry discussions, and thought leadership pieces. Instagram schedule a post

Optimal Number: 3-5 hashtags are generally sufficient for LinkedIn posts. The focus is on relevance and professionalism.
Industry-Specific Tags: Prioritize hashtags that are specific to your industry, profession, or the topics you cover. For example, #digitalmarketing, #leadership, #futureofwork, #recruitment, #innovation.
Following Hashtags: LinkedIn users can “follow” hashtags, meaning content using those tags will appear in their feed. This makes finding popular hashtags on LinkedIn and using them effectively crucial for reaching interested professionals.
LinkedIn Search and Analytics: The LinkedIn search bar will suggest popular hashtags as you type. Additionally, if you have a Company Page, LinkedIn’s analytics can show you which hashtags are performing well for your content.
Most Popular Hashtags on LinkedIn: Common popular tags include #innovation, #leadership, #marketing, #technology, #careers, #business, #humanresources, #futureofwork, #digitaltransformation, and #sustainability. You’ll also find tags like #fintech, #AI, #supplychain, and specific conference or event hashtags.

Finding Popular Hashtags Facebook

Facebook’s algorithm places less emphasis on hashtags for content discovery compared to Instagram or TikTok.

However, they can still help categorize your content, especially within groups or for specific searches.

Optimal Number: 1-3 highly relevant hashtags are usually enough. Over-tagging can look spammy.
Group and Page Focus: Hashtags tend to be more effective within specific Facebook Groups where members actively follow topics.
Facebook Search Bar: Use the search bar to find relevant hashtags and see the volume of posts using them.
Most Popular Hashtags on Facebook: These often mirror general trends or major events. They can be broader and less niche-specific than on other platforms, such as #news, #events, #community, #supportsmallbusiness, #family, and #healthylifestyle.

Finding Popular Hashtags YouTube

YouTube primarily uses keywords in titles, descriptions, and tags for video discoverability.

While hashtags appear above the video title and in the description, their primary role is supplementary for categorizing content and aiding specific searches.

Optimal Number: 3-5 relevant hashtags are recommended. They should appear in your video description.
Keyword-Rich Hashtags: Use hashtags that are also strong keywords for your video topic.
YouTube Search Bar: The auto-suggest feature in YouTube’s search bar can provide insights into popular search terms that can be converted into hashtags.
Competitor Analysis: Look at highly-ranked videos in your niche and observe the hashtags they use.
Most Popular Hashtags on YouTube: These often align with trending topics, gaming, specific content creators, podcast genres, tutorials, or broad categories like #vlog, #gaming, #tutorial, #podcast, #comedy, #education, #tech, #howto, and specific game or artist names.

Leveraging Specialized Hashtag Research Tools

While manual exploration on platforms is a good starting point, dedicated tools provide deeper insights and save considerable time.

These tools often use advanced algorithms to analyze real-time data, helping you uncover hidden gems and track performance.

Deep Dive into Popular Hashtag Finders

Flick: This tool is particularly strong for Instagram, offering detailed insights into hashtag performance, related tags, and even helping you avoid banned hashtags. It provides data on average likes, comments, and reach for specific hashtags, allowing you to select those with the best potential for engagement for your audience. Flick emphasizes a “smart” approach to hashtag selection, combining reach with relevance.
Hashtagify: Ideal for X formerly Twitter and Instagram, Hashtagify offers a comprehensive view of hashtag popularity, trending status, and related hashtags. It also shows top influencers using a specific tag and how it has performed over time, giving you a historical perspective on its popularity. You can visualize relationships between hashtags, which is incredibly useful for building comprehensive sets.
RiteTag: This tool stands out for its real-time hashtag suggestions based on your image or text. It instantly analyzes your content and recommends hashtags that are “good to use now” trending or “good for visibility” consistently popular, categorizing them by predicted reach and engagement. This immediate feedback loop is invaluable for rapid content creation.
Keyhole: More of an advanced analytics and tracking tool, Keyhole allows you to monitor hashtag performance, track campaigns, and identify influencers. While it’s a more premium option, its ability to provide real-time data on hashtag usage, sentiment, and user demographics makes it powerful for large-scale marketing efforts.
All Hashtag: This free tool offers basic functionality for generating, analyzing, and finding top hashtags. You can enter a keyword, and it will generate related hashtags, showing their popularity rankings. It’s a great starting point for those on a budget or needing quick suggestions.

How to Maximize Tool Usage for Optimal Results

Combine Tools: Don’t rely on just one tool. Use a primary research tool fors and supplementary tools for quick checks or alternative suggestions.
Look Beyond Obvious Tags: Tools often suggest “related” or “niche” hashtags that you might not have considered. These can sometimes bring in highly engaged, specific audiences.
Track Performance within the Tool: Many tools offer analytics features that allow you to track the performance of your posts using specific hashtags, helping you refine your strategy over time. This data-driven approach is critical for continuous improvement.

Analyzing Competitor Hashtag Strategies

Observing what your competitors and industry leaders are doing is a fundamental part of finding effective hashtags.

It’s not about copying, but understanding what resonates within your shared audience.

Identifying Key Players in Your Niche

Top-Ranking Accounts: Use platform search functions to find accounts with high follower counts and strong engagement in your industry.
Industry Publications/Blogs: See which brands or individuals are frequently cited or featured in leading industry publications.
Event Hashtags: Look at official hashtags for industry conferences or events – the speakers and sponsors are often key players.

What to Look for in Competitor Hashtag Usage

Consistency: Do they use the same core set of hashtags repeatedly, or do they vary them?
Engagement Metrics: Which of their posts, specifically those using certain hashtags, receive the most likes, comments, and shares? This indicates strong resonance.
Hashtag Mix: Are they using a blend of broad, niche, and branded hashtags?
Trending vs. Evergreen: Do they jump on trending hashtags, or do they stick to more evergreen, industry-specific tags? A good strategy often involves a mix of both.
Branded Hashtags: Do they have unique hashtags for their brand or campaigns? While you can’t use their branded tags directly, it shows the potential for creating your own.

Tools and Techniques for Competitor Analysis

Manual Review: Simply visiting competitor profiles and scrolling through their posts, noting the hashtags they use on their most engaging content.
Social Listening Tools: Tools like Brandwatch, Sprout Social, or Mention allow you to track specific hashtags and see who is using them most effectively, including your competitors. They can help you identify top performers and analyze their hashtag strategies at scale.
Platform Analytics if accessible: While you can’t see competitors’ private analytics, public tools often show engagement metrics per post, allowing you to infer which hashtags are driving their success.
Reverse-Engineering Top Posts: Find a competitor’s highly successful post. Examine its hashtags. Then, use a hashtag research tool to see the popularity and related tags for each of those hashtags. This can open up new avenues for your own strategy.

Exploring Trending Topics and Real-Time Hashtags

Capitalizing on trending topics and real-time hashtags can provide a significant, albeit often short-lived, boost to your content’s visibility. This requires constant vigilance and quick action.

Monitoring News and Current Events

Google Trends: A powerful free tool that shows you what people are searching for in real-time. You can filter by region, time period, and category. Trending searches often correlate with trending hashtags on social media.
News Aggregators: Websites like Feedly or even major news outlets’ trending sections can highlight breaking stories.
Industry Newsletters: Subscribe to newsletters from your niche to stay updated on relevant developments.

Leveraging Platform-Specific Trend Sections

X formerly Twitter Trends: The “Trends for you” section or worldwide trends on X is a real-time pulse of what’s being discussed. You can often find popular hashtags emerging from these trends.
TikTok Discover Page: The “Discover” tab on TikTok showcases trending hashtags, sounds, and challenges. Regularly check this for opportunities.
Instagram Explore Page: While not explicitly a “trends” section, the Explore page often features content using currently popular or trending hashtags, giving you a visual cue.
Facebook Trending Topics less prominent now: While less emphasized than before, major news events or public discussions still generate trending topics that can be seen in some regions or via news feeds.

Best Practices for Using Trending Hashtags

Relevance is Paramount: Only use a trending hashtag if it genuinely relates to your content. Force-fitting can backfire and be perceived as spammy or opportunistic.
Act Quickly: Trends are fleeting. If you identify a relevant trending hashtag, create and post your content as soon as possible to maximize impact.
Understand the Context: Before using a trending hashtag, understand why it’s trending. Is it positive? Negative? Appropriate for your brand? Misusing a trend can damage your reputation.
Don’t Overdo It: Balance trending hashtags with your evergreen, niche-specific tags. A post entirely reliant on trends might have a short shelf life.
Consider Niche Trends: Beyond global trends, look for micro-trends within your specific industry or community. These might have smaller volume but higher engagement from your target audience.

Applying Keyword Research Principles to Hashtag Discovery

Think of hashtags as keywords for social media search. Resize to fit instagram

The same principles you use for SEO on Google can be adapted to find effective hashtags.

This involves brainstorming, expanding, and refining.

Brainstorming Seed Keywords

Core Topics: What are the central themes of your content? e.g., if you’re a halal food blogger, #halalfood, #muslimcuisine, #halalrecipes.
Audience Interests: What are your target audience’s passions, problems, or aspirations? e.g., #healthyhalal, #muslimlifehacks.
Product/Service Names: If you’re promoting something specific, include its name or category.
Location: If your content is location-specific e.g., #halalrestaurantsNYC.

Expanding with Long-Tail Hashtags

Just as long-tail keywords target specific searches, long-tail hashtags target more niche interests and often attract a more engaged audience.

Combine Keywords: #halalfood + #recipes = #halalfoodrecipes.
Add Specificity: #halalchicken + #dinner = #halalchickendinner.
Include Adjectives/Verbs: #easyhalalrecipes, #cookinghalal.
Benefit-Oriented: #quickhalalmeals, #muslimmomhacks.
Event/Campaign Specific: #eidmubarak2024, #ramadanprep.
Advantages of Long-Tail Hashtags:
- Lower Competition: Easier to rank and get discovered.
- Higher Conversion: Attracts a more qualified audience genuinely interested in your specific content.
- Niche Authority: Helps establish your expertise within a very specific area.

Using Keyword Research Tools for Hashtags

Google Keyword Planner: While primarily for Google search, the insights on related keywords can inspire relevant hashtags.
Ubersuggest/Ahrefs/SEMrush: These tools can provide keyword ideas, search volume, and related terms that can be converted into hashtags. While they don’t give “hashtag popularity” directly, they show what terms people are actively searching for, which often translates to social media interest.
AnswerThePublic: Input a seed keyword, and it generates questions, prepositions, comparisons, and alphabetical lists related to that keyword. This can spark ideas for very specific, conversational hashtags. For example, if you type “halal food,” it might suggest “halal food near me” or “halal food vs kosher,” which can be adapted to #halalfoodnearme or #halalvskosher.

Tracking and Adapting Your Hashtag Strategy

The work doesn’t stop once you’ve found and used popular hashtags.

Social media is dynamic, and what works today might not work tomorrow.

Continuous monitoring and adaptation are crucial for sustained success.

Utilizing Platform Analytics for Performance Insights

Every major social media platform provides built-in analytics that offer invaluable data on how your content is performing, including the impact of your hashtags.

Instagram Insights:
- Reach from Hashtags: Under “Post Insights,” look at “Impressions” and then “From Hashtags.” This shows you exactly how many people discovered your post directly through hashtags.
- Top Hashtags: Over time, by consistently checking this metric, you’ll start to see which specific hashtags or hashtag combinations are consistently driving the most reach and engagement for your account.
- Profile Visits: See if hashtag-driven reach translates into profile visits, indicating a deeper interest.
TikTok Analytics Pro Account:
- Traffic Sources: TikTok analytics can show you how users found your video, including “From hashtag” and “For You Page.” This helps you understand the direct contribution of your hashtags.
- Audience Demographics: See if the audience discovering your content via hashtags aligns with your target demographic.
LinkedIn Analytics:
- Post Views: For individual posts, you can see total views. While it doesn’t break down “from hashtags” directly, consistent use of good hashtags typically correlates with higher views and engagement among your network and beyond.
- Company Page Analytics: For company pages, you can get more detailed insights into post performance, follower growth, and engagement trends.
Facebook Page Insights:
- Post Reach: While not as granular for hashtags, you can see the reach of your posts and infer if posts with specific hashtags perform better generally.
- Engagement: Track likes, comments, and shares to see overall content resonance.
YouTube Analytics:
- Traffic Source Types: YouTube analytics can show you how viewers found your video, including “YouTube search” and “Browse features.” While it doesn’t isolate “from hashtags” as a direct source, strong hashtags improve your overall discoverability in search and suggested videos.
- Reach Impressions & Click-Through Rate: See how often your video thumbnails are shown to viewers and how often they click. Optimized titles, descriptions, and relevant hashtags contribute to better reach.

The Power of A/B Testing Your Hashtag Sets

A/B testing or split testing involves trying different versions of something to see which performs better.

For hashtags, this means using different sets of hashtags on similar content to determine which combinations yield the best results. Later hootsuite

How to A/B Test Hashtags:
1. Identify Similar Content: Choose two pieces of content that are very similar in topic, format, and target audience e.g., two identical Instagram Reels, two similar LinkedIn articles.
2. Create Different Hashtag Sets: Develop two distinct sets of hashtags Set A and Set B. For instance, Set A could focus on broader, popular tags, while Set B focuses on more niche, long-tail tags. Or, test different numbers of hashtags.
3. Post and Monitor: Publish Content 1 with Set A and Content 2 with Set B. Ensure other variables time of posting, caption length, visuals are as consistent as possible.
4. Analyze Results: After a set period e.g., 24-48 hours, compare the performance metrics reach, impressions from hashtags, engagement rate for both posts.
5. Iterate: Use the winning set as your go-to, and continue testing new variations over time.
What to Test:
- Number of Hashtags: 5 vs. 10 vs. 15 vs. 30 Instagram.
- Mix of Popularity: All popular vs. all niche vs. a balanced mix.
- Specific Tag Categories: Industry-specific vs. community-based vs. trending.
- Placement: In the caption vs. in the first comment Instagram.

Adapting Your Strategy Based on Insights

Remove Underperforming Tags: If certain hashtags consistently fail to generate reach or engagement, remove them from your active rotation.
Double Down on Winners: When you identify hashtags that perform exceptionally well, incorporate them more frequently into relevant content.
Revisit Your Audience: As your audience grows or shifts, their interests might change. Periodically reassess if your current hashtags still align with your target demographic’s interests.
Long-Term vs. Short-Term: Remember that some hashtags like trending ones offer short-term boosts, while others evergreen, niche-specific build long-term discoverability and authority. A balanced approach is usually best.

By consistently tracking your performance, conducting targeted A/B tests, and adapting your strategy based on tangible data, you can build a highly effective and dynamic hashtag approach that continuously amplifies your content’s reach and impact.

Frequently Asked Questions

What are the best ways to find popular hashtags?

The best ways to find popular hashtags involve using a combination of dedicated hashtag research tools like Flick, Hashtagify, RiteTag, analyzing competitor strategies, exploring platform-specific trending sections, and applying keyword research principles.

How can I find popular hashtags on Instagram?

To find popular hashtags on Instagram, use the platform’s search bar to see related tags and their post counts, check the “Related” section on existing hashtag pages, analyze what successful accounts in your niche are using, and utilize external tools like Flick or Hashtagify.

What are the most popular hashtags on Instagram?

The most popular hashtags on Instagram generally include broad, high-volume terms like #love, #fashion, #travel, #photography, #nature, #art, #beautiful, #happy, #picoftheday, and #follow. However, for specific content, you need to find popular niche hashtags.

How do I find popular hashtags on TikTok?

On TikTok, you can find popular hashtags by checking the “Discover” page for trending sounds and challenges, using the in-app search bar for hashtag suggestions, and observing which hashtags are used in highly engaged videos on your “For You Page.”

What are the most popular hashtags on TikTok?

Some of the most popular hashtags on TikTok are #fyp, #foryou, #viral, #tiktok, #trending, #comedy, #dance, #challenge, #learnontiktok, and #food. These often vary based on current trends and viral content.

How can I find popular hashtags on LinkedIn?

To find popular hashtags on LinkedIn, use the platform’s search bar to discover relevant industry-specific tags, follow trending topics in your professional network, and observe hashtags used by thought leaders and companies in your field.

What are the most popular hashtags on LinkedIn?

Popular hashtags on LinkedIn often revolve around professional themes such as #innovation, #leadership, #marketing, #technology, #careers, #business, #humanresources, #futureofwork, #digitaltransformation, and specific industry tags like #fintech or #AI. Best hashtag finder for instagram

How do I find popular hashtags on Facebook?

On Facebook, popular hashtags can be found by using the search bar, looking at trending topics in your news feed or groups, and observing what hashtags are being used in highly engaged posts by public figures or pages.

What are the most popular hashtags on Facebook?

Popular hashtags on Facebook tend to be broader and less central to discovery, often including terms like #news, #events, #community, #supportsmallbusiness, #family, #healthylifestyle, and major current events.

How can I find popular hashtags on YouTube?

For YouTube, popular hashtags are typically found by analyzing keywords in video titles and descriptions of top-ranking videos, using YouTube’s search bar for auto-suggested terms, and looking at trending topics in your niche.

What are the most popular hashtags on YouTube?

Popular hashtags on YouTube often include #vlog, #gaming, #tutorial, #podcast, #comedy, #education, #tech, #howto, and hashtags related to specific games, artists, or trending challenges.

Are there free tools to find popular hashtags?

Yes, there are several free tools and built-in platform features to find popular hashtags, including All Hashtag, Google Trends, platform-specific search bars Instagram, TikTok, LinkedIn, YouTube, Facebook, and the “Explore” or “Discover” pages within social media apps.

How many hashtags should I use per post?

The optimal number of hashtags varies by platform: Instagram 5-10 or up to 30 for max reach, TikTok 3-5, LinkedIn 3-5, Facebook 1-3, and YouTube 3-5 in description. Relevance and quality always outweigh quantity.

Should I use very popular hashtags or niche hashtags?

A balanced strategy is often best.

Use a mix of very popular hashtags for broad reach, moderately popular hashtags for wider discovery, and niche/long-tail hashtags to attract a highly engaged and specific audience.

How often should I update my hashtag list?

You should regularly update your hashtag list, ideally quarterly or even monthly, as trends change rapidly.

For trending topics, you need to identify and use new hashtags in real-time. Best ig hashtags

Can using popular hashtags increase my engagement?

Yes, using relevant and popular hashtags can significantly increase your content’s engagement by making it discoverable to a wider audience interested in those specific topics.

However, engagement ultimately depends on content quality.

What are some common mistakes to avoid when using hashtags?

Common mistakes include using irrelevant hashtags, over-tagging especially on platforms like LinkedIn or Facebook, using banned or spammy hashtags, not researching hashtag popularity, and neglecting to track hashtag performance.

How can I track the performance of my hashtags?

You can track hashtag performance using the built-in analytics of each social media platform e.g., Instagram Insights “Reach from Hashtags,” TikTok Analytics “Traffic Sources” and by utilizing advanced features in dedicated hashtag research tools.

What are the most popular hashtags on Instagram by sportspersons in the world?

The most popular hashtags on Instagram by sportspersons often include #fitness, #athlete, #training, #sports, #workout, #health, #motivation, #gymlife, #sport, and specific sport or league tags like #NBA, #football, #soccer, #cricket, or #olympics.

Is it better to put hashtags in the caption or comments on Instagram?

While Instagram technically allows hashtags in both the caption and the first comment, data suggests there’s no significant difference in reach or engagement.

Many users prefer putting them in the first comment for a cleaner caption aesthetic.

Do hashtags work differently on Facebook Groups compared to Pages?

Yes, hashtags tend to be more effective and actively used for content categorization and discovery within Facebook Groups, where members often follow specific topics, compared to general Facebook Pages where their impact on reach is less pronounced.

Can hashtags help my content appear on the “For You Page” on TikTok?

Yes, using relevant and trending hashtags is crucial for helping the TikTok algorithm understand your content and potentially push it to the “For You Page” of users interested in those topics. Hashtags act as strong signals to the algorithm.

How can I find trending hashtags for a specific event or campaign?

To find trending hashtags for a specific event or campaign, monitor the event’s official social media channels, use real-time trend monitoring tools, and check platform-specific trending sections leading up to and during the event. Instagram calendar app

What is a “banned” hashtag and how do I avoid it?

A “banned” hashtag is one that has been flagged or blocked by a platform due to its association with inappropriate content e.g., spam, hate speech, explicit material. Using banned hashtags can lead to your content being suppressed or your account being penalized.

Avoid them by checking their status in hashtag research tools or by searching them on the platform to see if posts appear or if a warning is displayed.

How can I use hashtags for local businesses?

For local businesses, use a combination of popular industry hashtags, location-specific hashtags e.g., #yourcityfood, #yourneighborhoodcoffee, and relevant community hashtags to target potential customers in your geographic area.

Find popular hashtags