Based on looking at the website Webgator.com.au, it appears to be a digital marketing agency specialising in SEO and Paid Advertising for businesses in Australia, particularly Brisbane. Their services aim to help businesses rank higher on search engines and generate leads through targeted advertising campaigns.
Overall Review Summary:
- Service Type: Digital Marketing (SEO & Paid Advertising)
- Target Audience: Australian businesses, especially in Brisbane.
- Key Offerings: Technical SEO, Local SEO, Content & On-Page Optimisation, Link Building, SEO Audits, Google Ads (PPC), Facebook & Instagram Ads, Retargeting, Landing Page Optimisation, Ad Strategy & Management.
- Pricing Transparency: Partially transparent (mentions paid consultation, but no general service pricing).
- Contract Terms: No Lock-In Contracts.
- Customer Support: Phone, text, and form-based contact.
- Ethical Considerations: The services offered (SEO, paid advertising) are generally permissible and ethical in commerce as long as they are conducted with honesty and transparency, avoiding deceptive practices or promoting forbidden products/services. Webgator.com.au’s homepage doesn’t indicate any red flags regarding their ethical standing, focusing on legitimate business growth.
- Recommendation: Appears to be a legitimate service offering permissible digital marketing strategies. However, further due diligence on specific practices and client testimonials would be advisable.
Webgator.com.au positions itself as a 100% Aussie-owned operation focused on helping businesses “Dominate Search & Maximise ROI.” They highlight a results-driven approach with transparent reporting and tailored strategies, and a key selling point is their “No Lock-In Contracts,” which offers flexibility for businesses. While the services themselves are generally acceptable, potential clients should always ensure that the campaigns they engage in, and the products/services they promote, align with ethical guidelines and permissible business practices. This means avoiding any advertising or SEO efforts that would promote riba (interest), gambling, alcohol, immoral content, or any other forbidden categories. As always, due diligence is key when engaging with any service provider to ensure complete alignment with ethical principles.
Best Alternatives for Digital Marketing Services:
For businesses seeking ethical and effective digital marketing services, here are some reputable alternatives that provide similar value propositions and are widely recognised for their quality and transparency. These agencies and platforms typically focus on legitimate business growth through permissible strategies.
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- Key Features: One of Australia’s largest and most awarded SEO agencies, offering comprehensive SEO, Google Ads, content marketing, and web design. Strong emphasis on data-driven results.
- Average Price: Custom quotes based on project scope, typically ranging from AUD$1,500 – AUD$5,000+ per month for comprehensive campaigns.
- Pros: Extensive experience, strong client testimonials, broad service offering, proven track record in the Australian market.
- Cons: Can be more expensive than smaller agencies, may have a more structured approach which might not suit every small business looking for highly bespoke, micro-level campaigns.
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- Key Features: A Brisbane-based agency specialising in Google Ads, SEO, and social media advertising. Known for their strategic, results-focused approach and transparent reporting.
- Average Price: Project-based or monthly retainers, often starting from AUD$1,000 – AUD$3,000+ per month depending on service depth.
- Pros: Strong local reputation in Queensland, expertise in paid advertising, good communication, focus on ROI.
- Cons: Primarily focused on PPC and SEO, so may not offer as wide a range of digital marketing services as larger full-service agencies.
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- Key Features: Melbourne-based agency with a focus on ethical SEO practices, Google Ads, and conversion rate optimisation (CRO). They pride themselves on long-term partnerships and sustainable growth.
- Average Price: Typically AUD$1,200 – AUD$4,000+ per month for ongoing SEO and PPC services.
- Pros: Strong ethical stance in their approach, focus on sustainable results, good for businesses looking for long-term growth, excellent client support.
- Cons: May require a longer commitment to see significant SEO results, as their approach is less about quick fixes.
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- Key Features: A comprehensive marketing agency offering not just SEO and paid ads, but also public relations, content marketing, brand strategy, and fractional CMO services.
- Average Price: Varies widely based on the scope of services, but often in the AUD$2,000 – AUD$10,000+ range for integrated campaigns.
- Pros: Full-service offering means integrated strategies, strong brand building capabilities, ideal for businesses seeking a complete marketing solution.
- Cons: Higher price point due to the breadth of services, might be overkill for businesses only needing specific SEO or PPC help.
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- Key Features: Offers a blend of web design, e-commerce solutions, and digital marketing services including SEO, PPC, and social media.
- Average Price: Project-based for web development, marketing packages often start from AUD$800 – AUD$2,500+ per month.
- Pros: Convenient for businesses needing both web development and marketing under one roof, good for e-commerce businesses.
- Cons: Digital marketing might not be their sole focus, so specialisation might be less deep compared to pure-play agencies.
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- Key Features: Australian SEO agency focused on driving organic traffic and leads. They emphasize transparent reporting and customised strategies for various industries.
- Average Price: Packages often start from AUD$900 – AUD$2,800+ per month.
- Pros: Dedicated SEO focus, good for businesses prioritising organic search, transparent in their processes.
- Cons: Primarily SEO-focused, so if PPC or other digital marketing channels are a high priority, additional services might be needed.
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- Key Features: While primarily a directory service, Localsearch also offers a range of digital marketing solutions for small to medium businesses, including SEO, Google Ads, social media, and website development.
- Average Price: Packages can start from a few hundred dollars per month for basic services, up to AUD$1,500+ for more comprehensive plans.
- Pros: Good for local Australian businesses, offers bundled services, accessible for smaller budgets.
- Cons: Can be more generalist in approach compared to specialist agencies, quality might vary depending on the specific service provided.
Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.
IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.
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Webgator.com.au Review & First Look
When you first land on Webgator.com.au, it’s clear they’re an Australian-owned digital marketing agency, specifically targeting businesses in Brisbane and wider Australia. Their immediate call to action is a “Free Analysis and Quote,” which is a standard entry point for many service-based businesses. The site projects an image of reliability with claims like “100% Aussie Owned,” “No Lock-In Contracts,” and “Honest Work.” They list their core services right up front: SEO and Paid Advertising.
What Webgator.com.au Presents on its Homepage
The homepage of Webgator.com.au is designed to be concise and direct, immediately outlining their value proposition. They aim to “Dominate Search & Maximise ROI” for their clients. A quick scan reveals:
- Clear Service Categories: “SEO Services” and “Paid Advertising” are distinct sections.
- Key Differentiators: “Direct Expert Support,” “Transparent Pricing” (though specific pricing isn’t listed, only ‘consultation pricing’), and “No Lock-In Contracts.”
- Testimonials/Social Proof: A brief quote, “Best value SEO we’ve had – honest & reliable,” serves as a quick endorsement.
- Contact Information: Prominently displayed phone numbers (1800-WEBGATOR, 0401-999-907) for quick questions or consultations.
Initial Impressions of Webgator.com.au
The initial impression is that Webgator.com.au is a straightforward digital marketing agency focusing on tangible results. They leverage terms like “Dominate Google Maps,” “Page One rankings,” and “High-ROI search & display campaigns,” which resonate with businesses looking for measurable growth. The lack of detailed pricing on the main page, common for customised services, directs users towards a consultation. Their focus on “No Lock-In Contracts” is a significant draw, especially for small to medium businesses wary of long-term commitments.
Webgator.com.au Features
Webgator.com.au highlights a range of features within its two core service areas: SEO and Paid Advertising. These features are typical offerings for digital marketing agencies, designed to cover the fundamental aspects of online visibility and lead generation.
Comprehensive SEO Services
Webgator.com.au details several key SEO components aimed at improving organic search rankings: Geemedia.com.au Review
- Technical SEO: Focuses on the backend elements of a website, including site speed optimisation, site structure improvements, and security enhancements. This is crucial for search engine crawlability and user experience.
- Local SEO: Geared towards businesses targeting local customers, aiming to improve visibility on Google Maps and local search results. This is vital for brick-and-mortar businesses or service providers operating in specific geographical areas.
- Content & On-Page Optimisation: Involves optimising website content, meta tags, headings, and images to align with target keywords and user intent, with the goal of converting visitors into customers.
- Link Building: The process of acquiring high-quality backlinks from other reputable websites, which signals authority and trustworthiness to search engines. Webgator mentions “Authority-driven backlinks for lasting rankings.”
- SEO Audits & Strategy: Offering customised growth plans based on a thorough analysis of a website’s current SEO performance, identifying strengths, weaknesses, and opportunities.
Dynamic Paid Advertising Services
Beyond organic search, Webgator.com.au offers paid advertising solutions for immediate traffic and results:
- Google Ads (PPC): Specialising in Pay-Per-Click (PPC) campaigns on the Google search and display networks, aiming for high ROI through targeted keyword bidding and ad placement.
- Facebook & Instagram Ads: Crafting “laser-targeted social media ads” to reach specific demographics and interests on these popular platforms, essential for brand awareness and direct response marketing.
- Retargeting & Display Ads: Strategies to re-engage website visitors who didn’t convert on their first visit, bringing them back through targeted display ads across various websites.
- Landing Page Optimisation: Ensuring that the pages users land on after clicking an ad are highly optimised to convert clicks into customers, often through clear calls-to-action and relevant content.
- Ad Strategy & Management: Comprehensive management of ad campaigns to ensure optimal performance, budget allocation, and the best possible return on ad spend (ROI).
Webgator.com.au Pros & Cons
Understanding the strengths and weaknesses of any service provider is crucial for making an informed decision. Based on the information presented on their homepage, here’s a breakdown of the pros and cons for Webgator.com.au.
Pros of Webgator.com.au
- 100% Aussie Owned: This can be a significant draw for Australian businesses looking to support local and work with agencies that understand the local market nuances.
- No Lock-In Contracts: This is a major advantage, offering flexibility and reducing the risk for clients. Businesses can test their services without a long-term commitment, which is particularly appealing for startups or those on tighter budgets.
- Direct Expert Support: The promise of direct communication with specialists, including contact numbers for quick questions, suggests a more personalised and responsive service.
- Transparent Reporting: While the website doesn’t show detailed reports, the claim of “Transparent Reporting” is important for clients to understand exactly where their money is going and the results being achieved.
- Results-Driven Approach: The language used, focusing on “Dominate Search & Maximise ROI,” “Rank Higher, Get More Leads,” and “Instant Traffic, Instant Results,” indicates a strong emphasis on delivering measurable outcomes.
- Experienced Team: Claims of “Proven Experience” and “Years of expertise in SEO and digital marketing” suggest a knowledgeable team, which is vital in a rapidly evolving digital landscape.
- Comprehensive Service Offering (SEO & PPC): They cover the two most critical digital marketing channels for immediate and long-term growth, making them a one-stop shop for many businesses.
- Free Analysis and Quote: Offering a no-obligation initial assessment is a good way for potential clients to gauge their needs and understand how Webgator might help.
Cons of Webgator.com.au
- Limited Public Pricing Information: While they mention “Transparent Pricing” and a “paid consultation,” there are no general service pricing tiers or packages listed on the homepage. This means potential clients must engage in a consultation to understand costs, which might be a barrier for some.
- Generic Client Examples: While they mention past success with “Floor Sanding Brisbane” and “Glass Pool Fencing Brisbane,” these are specific keywords/industries. More diverse examples or case studies with quantifiable results (e.g., “Increased organic traffic by X%,” “Reduced CPC by Y%”) would strengthen their claims.
- Website Design Simplicity: The website design is functional but quite basic. For a digital marketing agency, a more visually compelling and cutting-edge website might enhance trust and demonstrate their own design capabilities.
- No Specific Team Profiles: While they mention “experts,” there are no detailed team profiles or bios on the homepage or readily accessible “About Us” section (though there’s an “About Us” link). Knowing who the experts are can build more confidence.
- Absence of Blog/Resources: A robust digital marketing agency often maintains a blog or resource section with insights, industry trends, and educational content. This helps establish thought leadership and provides value to visitors. Its absence might suggest less emphasis on content marketing for themselves.
- No Clear Process Outline: While services are listed, a step-by-step outline of their client onboarding, strategy development, or reporting process isn’t prominently displayed. This can create uncertainty for potential clients.
How to Engage with Webgator.com.au
Engaging with Webgator.com.au seems straightforward, primarily focusing on initial consultations and direct communication. Their website funnels potential clients towards a free analysis or a paid consultation, offering multiple contact points.
Initial Contact and Consultation
The primary method for engaging with Webgator.com.au, according to their homepage, is to “Get a Free Analysis and Quote.” This involves filling out a form, after which “one of our experts will get back to you ASAP.” This is a standard lead generation approach.
For those seeking more in-depth advice from the outset, they offer to “Book a Consultation,” which is explicitly stated as a “paid consultation with a specialist.” This indicates they value their experts’ time and are looking for serious inquiries. Kbw.com.au Review
Direct Communication Channels
Webgator.com.au makes it easy to get in touch quickly. They list two phone numbers:
- 1800-WEBGATOR (1800-932-428): A toll-free number for general enquiries.
- 0401-999-907: Described as for a “Quick Question?” or to “Just call or text us.” This suggests a more immediate, less formal channel for initial queries.
This multi-channel approach to contact allows potential clients to choose their preferred method of interaction, from a quick text to a detailed consultation.
Webgator.com.au Pricing
The pricing structure for services like SEO and paid advertising is inherently complex, as it depends heavily on the scope, industry, competition, and client goals. Webgator.com.au, like many agencies in this space, reflects this complexity by not displaying fixed package prices directly on their main homepage.
Consultation-Based Pricing Model
Webgator.com.au operates on a consultation-based pricing model. This means that to get a precise quote for their services, you need to engage directly with them.
- Free Analysis and Quote: The first step for many businesses would be to utilise their “Free Analysis and Quote” offer. This likely involves a preliminary assessment of your current digital presence and a customised proposal based on your specific needs and objectives.
- Paid Consultation: They explicitly state “This is a paid consultation with a specialist.” This suggests that if you require in-depth strategic advice, a detailed audit, or a comprehensive plan without committing to services yet, there will be a fee. This is a common practice for high-value consulting services, ensuring serious inquiries and compensating experts for their time and insights.
Implications of Undisclosed Pricing
- Customised Solutions: The absence of fixed pricing usually indicates that services are highly customised. Digital marketing effectiveness is not a one-size-fits-all solution; strategies need to be tailored to each business’s unique market, competition, and budget. This approach allows Webgator to create bespoke plans that ideally offer better ROI.
- Negotiation Potential: While not explicitly stated, a consultation-based model often allows for some flexibility and negotiation, especially for larger projects or long-term engagements.
- Transparency Claim vs. Reality: While Webgator claims “Transparent Pricing,” the lack of initial public figures might contradict this for some users who prefer upfront cost estimates. However, transparency in this context likely refers to clear breakdowns and explanations of costs after a quote is provided, rather than generic price lists.
- Industry Norm: It’s important to note that this is a very common practice in the digital marketing agency world. Few agencies that offer genuinely customised SEO and PPC services will publish fixed prices, as client needs vary too widely.
Webgator.com.au vs. Australian Digital Agencies
When evaluating Webgator.com.au, it’s helpful to compare their stated offerings and approach against the broader landscape of Australian digital marketing agencies. The market is vibrant and competitive, ranging from small boutique firms to large, full-service operations. Legallawyers.com.au Review
Key Differentiators and Market Positioning
Webgator.com.au positions itself with several core differentiators:
- “100% Aussie Owned”: This resonates with businesses prioritising local support and understanding of the Australian market. Many agencies operate globally or have offshore components, so this is a clear distinction.
- “No Lock-In Contracts”: This is a significant competitive advantage. Many agencies, especially larger ones, require 6-12 month contracts to ensure stability and demonstrate long-term results for SEO. Webgator’s flexibility can attract businesses hesitant about long commitments.
- Focus on SEO & Paid Ads: Their specialisation in these two critical areas means they are not diluted by offering too many peripheral services. This contrasts with full-service agencies that might also offer web design, social media management, email marketing, or PR.
- Direct Expert Support: The emphasis on direct communication and phone numbers for “quick questions” suggests a more hands-on client relationship than some larger agencies where clients might be assigned to junior account managers.
Comparison with General Australian Digital Agencies
- Boutique Agencies: Webgator appears to operate more like a boutique or mid-sized agency. They can offer more personalised service compared to massive firms, but might have less capacity for extremely large or complex enterprise-level projects. Their “No Lock-In” policy is common among smaller, agile agencies.
- Pricing Transparency: The lack of public pricing is common across the board for customised digital marketing services in Australia. Agencies typically provide quotes after assessing client needs, as flat rates rarely apply effectively.
- Service Breadth: While Webgator focuses on SEO and PPC, many Australian agencies offer a broader suite of services (e.g., content marketing, website development, email marketing, social media strategy). Businesses needing a comprehensive marketing overhaul might lean towards a full-service agency, whereas those specifically targeting search and paid ads would find Webgator’s focus appealing.
- Geographic Focus: Webgator’s mention of “Brisbane SEO & Paid Advertising” suggests a strong local presence, which can be a benefit for businesses in Queensland. Many agencies operate nationally or remotely, but local understanding can be valuable.
Ultimately, Webgator.com.au presents itself as a solid option for Australian businesses looking for dedicated SEO and PPC services, particularly those seeking flexibility and direct engagement with experts, without the commitment of long-term contracts typical of some larger, more traditional agencies.
Ethical Considerations for Digital Marketing
In the realm of digital marketing, particularly with services like SEO and Paid Advertising, ethical considerations are paramount. While the tools and techniques themselves (like optimising a website or running an ad campaign) are neutral, their application can either be beneficial and honest or deceptive and harmful. For businesses, especially those adhering to ethical principles, it’s crucial to ensure that their digital marketing partners operate with integrity.
Honesty and Transparency in Practice
The core of ethical digital marketing lies in transparency and honesty. This means:
- No Deceptive Practices: Avoiding “black hat” SEO techniques, such as keyword stuffing, cloaking, or link schemes, which are designed to manipulate search engine rankings rather than provide genuine value. These tactics are often short-lived in effectiveness and can lead to penalties from search engines.
- Clear Ad Disclosures: Ensuring that paid advertisements are clearly distinguishable from organic content and that all claims made in ads are truthful and substantiated. Misleading ad copy or false promises are unethical.
- Data Privacy: Adhering to strict data privacy regulations (like GDPR or Australia’s Privacy Act) when collecting and using customer data for targeting or analytics. This includes obtaining proper consent and being transparent about data usage.
- Realistic Expectations: An ethical agency will set realistic expectations about results, timelines, and ROI. Promising guaranteed “page one” rankings in a week or unrealistic sales figures without proper analysis is often a red flag.
- Intellectual Property: Respecting intellectual property rights, ensuring that content, images, and other assets used in campaigns are either original, licensed, or in the public domain.
Ethical Alignment with Islamic Principles in Business
For businesses looking to operate within Islamic principles, applying these ethical considerations to digital marketing becomes even more critical. Key areas of focus include: Bondlocks.com.au Review
- Halal Products and Services: Ensuring that the products or services being marketed are permissible (halal). This means avoiding advertising for alcohol, gambling, interest-based financial products (riba), adult content, or anything explicitly forbidden. A digital marketing agency, even if its tools are neutral, becomes complicit if it promotes haram goods or services.
- No Deception (Gharar): Avoiding any form of deception (gharar) or ambiguity in marketing messages. All claims should be truthful, and information should be clear and complete, allowing consumers to make fully informed decisions. This extends to pricing, product descriptions, and service capabilities.
- Fairness and Justice (Adl): Marketing practices should be fair to competitors and consumers. This means refraining from slander, misrepresentation of competitors, or practices that exploit vulnerabilities.
- Beneficial Use of Resources: Marketing efforts should aim to provide real value and benefit to society, rather than promoting materialism or wasteful consumption. The objective should be legitimate growth for a beneficial business.
When engaging with a digital marketing agency like Webgator.com.au, a discerning client should always inquire about their ethical practices and ensure that the strategies employed align with their own principles, particularly regarding the types of businesses and products they are willing to promote. The agency’s commitment to “Honest Work” as stated on their homepage is a positive sign, but further vetting on specific campaign content and targeting is always wise.
FAQ
What is Webgator.com.au?
Webgator.com.au is an Australian-owned digital marketing agency based in Brisbane, specialising in Search Engine Optimisation (SEO) and Paid Advertising (PPC) services for businesses.
What services does Webgator.com.au offer?
Webgator.com.au offers a range of SEO services including Technical SEO, Local SEO, Content & On-Page Optimisation, Link Building, and SEO Audits. For Paid Advertising, they provide Google Ads (PPC), Facebook & Instagram Ads, Retargeting, Landing Page Optimisation, and Ad Strategy & Management.
Is Webgator.com.au 100% Aussie owned?
Yes, according to their homepage, Webgator.com.au states that they are “100% Aussie Owned.”
Does Webgator.com.au offer no lock-in contracts?
Yes, Webgator.com.au explicitly advertises “No Lock-In Contracts,” providing flexibility for their clients. Esteemdentalcare.com.au Review
How can I get a quote from Webgator.com.au?
You can get a quote by filling out the “Free Analysis and Quote” form on their homepage, and one of their experts will contact you.
Does Webgator.com.au offer free consultations?
They offer a “Free Analysis and Quote,” but they also mention a separate “paid consultation with a specialist” for more in-depth advice.
What are the contact numbers for Webgator.com.au?
Their contact numbers are 1800-WEBGATOR (1800-932-428) and 0401-999-907 for quick questions or texts.
Does Webgator.com.au provide transparent reporting?
Yes, Webgator.com.au states that they offer “Transparent Reporting” to show clients where their money is going and the results achieved.
What kind of results does Webgator.com.au promise?
They promise to help businesses “Dominate Search & Maximise ROI,” “Rank Higher, Get More Leads,” and achieve “Instant Traffic, Instant Results” through their SEO and Paid Advertising strategies. Cabinminutes.com.au Review
Are there client testimonials on the Webgator.com.au homepage?
Yes, there is a short testimonial quoted on their homepage: “Best value SEO we’ve had – honest & reliable.”
Does Webgator.com.au specialise in local SEO?
Yes, Local SEO is one of their listed services, aiming to help businesses “Dominate Google Maps and local search results.”
What is the focus of Webgator.com.au’s paid advertising services?
Their paid advertising services focus on generating high-quality leads quickly and efficiently, with an emphasis on high-ROI campaigns and converting clicks into customers.
How does Webgator.com.au claim to help businesses grow?
They claim to help businesses grow by making sure the right people find them through effective SEO and Paid Advertising strategies that drive measurable results.
Does Webgator.com.au explain their SEO process in detail on the homepage?
The homepage lists the types of SEO services they offer (e.g., Technical SEO, Local SEO) but does not provide a step-by-step detailed process outline. Telephonewreckers.com.au Review
Is there a blog or resource section on Webgator.com.au?
Based on the homepage text provided, there is no apparent link to a blog or extensive resource section.
Does Webgator.com.au work with businesses outside of Brisbane?
While they mention “Brisbane SEO & Paid Advertising,” their claim of being “100% Aussie Owned” and helping Australian experts suggests they likely serve clients across Australia.
What industries has Webgator.com.au worked with in the past?
They mention working with businesses in industries such as floor sanding (e.g., “Floor Sanding Brisbane,” “Brisbane Timber Floors”), glass pool fencing (“Glass Pool Fencing Brisbane”), and air conditioning (“Air Conditioning Brisbane”).
What types of ads does Webgator.com.au manage?
They manage Google Ads (PPC), Facebook & Instagram Ads, Retargeting, and Display Ads.
Is landing page optimisation part of Webgator.com.au’s services?
Yes, Landing Page Optimisation is specifically listed under their Paid Advertising Services, aimed at converting more ad clicks into customers. Namemystuff.com.au Review
How does Webgator.com.au ensure results are achieved?
They state they are “Results-Driven” and offer “Transparent Reporting” to show clients exactly where their money is going and the effectiveness of the strategies employed.
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