Elonexoutdoormedia.co.uk Reviews

Based on looking at the website, Elonexoutdoormedia.co.uk presents itself as a prominent player in the digital-out-of-home DOOH advertising space within the UK.

The platform focuses on providing digital screen advertising across various environments, from major city centers and retail locations to motorways and even specialized networks like those in ski resorts.

For businesses looking to amplify their brand presence through large-format digital displays, Elonex offers a comprehensive solution.

This review will delve into the services, features, and overall utility of Elonexoutdoormedia.co.uk, helping you assess if it aligns with your advertising objectives.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

0.0 0.0 out of 5 stars (based on 0 reviews) Excellent0% Very good0% Average0% Poor0% Terrible0% There are no reviews yet. Be the first one to write one. Your review Your overall rating Select a Rating5 Stars4 Stars3 Stars2 Stars1 Star Title of your review Your review Your name Your email This review is based on my own experience and is my genuine opinion. ​ Submit Review

Amazon.com: Check Amazon for Elonexoutdoormedia.co.uk Reviews Latest Discussions & Reviews:

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Elonexoutdoormedia.co.uk Review & First Look

Upon initial inspection, Elonexoutdoormedia.co.uk presents a clean, professional, and easily navigable interface.

The website is clearly designed to showcase their extensive network of digital advertising screens across the UK, emphasizing their reach and impact.

The homepage immediately highlights key current and upcoming locations, such as the “Liver Birds D96, Liverpool” and “Coventry Ring Road D96s,” giving a tangible sense of their presence.

The user experience feels robust, with clear calls to action like “SEARCH ALL SITES” and “CHECK AVAILABILITY.” This indicates a focus on simplifying the process for potential advertisers to find suitable locations for their campaigns.

User Interface and Navigation

The website employs a modern design aesthetic with a logical flow.

Key sections are accessible from a clear menu, including “Contact,” “Search All Sites,” and “Check Availability.” This structured approach helps users quickly find the information they need without feeling overwhelmed.

• Intuitive Layout: The layout guides visitors naturally from an overview of their services to specific details about their screen locations.
• Visual Appeal: High-quality images and clear branding reinforce their position as a leading digital outdoor media provider.
• Accessibility: Information is well-organized, with prominent links to detailed site maps and case studies, facilitating deeper exploration.

Initial Impressions of Service Offerings

Elonex appears to specialize in large-format digital screens, specifically focusing on “digital-out-of-home” DOOH advertising.

They boast “Over 3000 screens across the UK,” a significant number that suggests broad coverage and substantial reach.

Their services are categorized by location type, making it easy to identify relevant advertising environments.

• Diverse Locations: They offer advertising across “Roadside Large format,” “Retail Advertising,” “Motorway services,” “PanVision” premium retail destinations, and “Lifestyle” e.g., health clubs.
• Specialized Fleets: The mention of “DigiVans” indicates a mobile advertising solution, adding another layer of flexibility to their offerings.
• Commitment to Brands: Their stated mission is “Committed to building brands and propelling messages through the power of high-impact, digital-out-of-home advertising,” which outlines a clear value proposition for businesses.

Elonexoutdoormedia.co.uk Cons

While Elonexoutdoormedia.co.uk showcases an impressive network and service offering, it’s important to consider certain aspects that might be less than ideal or require further investigation for a business.

Lack of Transparent Pricing

One of the most significant drawbacks, common in the large-scale advertising industry, is the absence of transparent pricing information directly on the website. For a business looking to quickly budget or compare options, this can be a hurdle.

• Inquiry-Based Model: The website consistently directs users to “CHECK AVAILABILITY” and “CONTACT US” for more information. While personalized quotes are standard for large advertising campaigns, a basic range or example pricing tiers could be beneficial for initial planning.
• Time Consumption: This inquiry-based model means potential clients must invest time in contacting Elonex and detailing their specific needs before receiving any cost estimates, potentially delaying decision-making.
• Competitive Disadvantage: In an increasingly transparent digital marketplace, the lack of immediate pricing data can make it harder for smaller businesses or those with limited time to quickly assess if Elonex is a viable option for their budget.

Limited Information on Campaign Analytics

While the website emphasizes “TOTAL AUDIENCE ENGAGEMENT!” and high-impact advertising, there is minimal detailed information about how campaign performance is measured or reported.

• Basic Metrics: The site doesn’t delve into the specific metrics or reporting tools available to advertisers. For example, it doesn’t mention impression data, audience demographics beyond general location, or ROI tracking mechanisms.
• Need for Clarity: Businesses today rely heavily on data-driven decisions. The absence of clear information on analytics and reporting could be a concern for those who need to demonstrate tangible results from their DOOH investments.
• Post-Campaign Support: While they mention helping bring adverts to life, the extent of post-campaign analytical support or performance optimization advice is not clearly articulated.

Geographic Specificity and Niche Focus

While Elonex boasts a large network, its primary focus is on UK-specific digital out-of-home advertising. This is a con for businesses operating internationally or those seeking highly niche advertising solutions beyond traditional large screens.

• UK-Centric: Businesses outside the UK or those targeting international audiences will find Elonex’s services irrelevant for their global campaigns.
• Limited Beyond DOOH: While they offer various DOOH formats roadside, retail, etc., they don’t appear to offer other digital advertising channels like social media, search engine marketing, or programmatic advertising, which might be a con for businesses seeking a single-vendor solution for all their digital marketing needs.
• Screen Type Limitation: The focus is primarily on large digital screens, which might not suit every advertising need, such as highly targeted, interactive, or smaller-scale guerrilla marketing campaigns.

Potential for Over-Saturation and “Ad Blindness”

The sheer volume of digital screens “Over 3000 screens across the UK” raises a potential concern: ad saturation and “ad blindness.” While high reach is a positive, constant exposure to digital ads can lead to audiences unconsciously filtering them out.

• Environmental Impact: While they promote “EV DEFENDERS 100% electric • 0% emissions” for their DigiVans, the broader environmental impact of thousands of large, constantly-on digital screens could be a subtle concern for environmentally conscious businesses.
• Message Cut-Through: For advertisers, the challenge is to create content that genuinely breaks through the noise, and while Elonex provides the platform, the creative burden largely rests on the advertiser to make their message stand out.

Elonexoutdoormedia.co.uk Alternatives

For businesses exploring digital out-of-home DOOH advertising in the UK, several alternatives offer similar or complementary services.

The choice often depends on specific campaign goals, budget, desired audience reach, and the nature of the advertising content.

Global and National DOOH Networks

These companies operate extensive networks similar to Elonex, often with a strong presence in major cities and high-traffic areas.

• JCDecaux UK: A global leader in outdoor advertising, JCDecaux has a massive presence in the UK, including bus shelters, roadside billboards, and large format digital screens at airports and rail stations.
  • Strengths: Extensive reach, prime locations in urban centers, innovative digital formats.
  • Considerations: Often premium pricing due to prime locations, can be more complex for smaller businesses.
• Clear Channel UK: Another major player with a diverse portfolio of outdoor advertising solutions, including digital billboards, street furniture, and retail media.
  • Strengths: Strong presence in towns and cities, focus on smart city initiatives, good range of digital products.
  • Considerations: Similar pricing structure to JCDecaux, requires significant budget for large campaigns.
• Ocean Outdoor: Known for its iconic large format digital screens in prominent city center locations and premium shopping environments. They emphasize “The Art of Outdoor.”
  • Strengths: High-impact, landmark screens, strong focus on audience engagement and data insights.
  • Considerations: Highly premium locations, best suited for high-budget, high-profile campaigns.

Niche and Regional DOOH Providers

These alternatives might offer more localized or specialized solutions, potentially at different price points or with a more focused audience.

• Local Media Agencies: Many regional advertising agencies specialize in local outdoor media, including smaller digital screens in community centers, shopping precincts, or local transport hubs.
  • Strengths: Hyper-local targeting, potentially more personalized service, can be more cost-effective for localized campaigns.
  • Considerations: Limited reach beyond specific areas, may not offer the scale of national networks.
• Digital Screen Networks in Specific Venues: Companies specializing in screens within gyms, healthcare facilities, petrol stations, or universities offer targeted advertising to specific demographics.
  • Strengths: Highly targeted audience engagement within a captive environment.
  • Considerations: Smaller audience numbers, may require multiple partnerships for broader reach.
• Programmatic DOOH Platforms: While less common for direct booking, platforms like Hivestack or VIOOH allow advertisers to buy DOOH inventory programmatically, similar to online digital advertising.
  • Strengths: Data-driven targeting, flexibility in campaign management, integration with broader digital media strategies.
  • Considerations: Requires technical expertise, inventory may be limited to participating screen owners.

Digital Marketing Alternatives Beyond DOOH

For businesses seeking to promote products or services, especially those that align with ethical principles and focus on value, alternative digital marketing channels can often provide more measurable results and allow for precise targeting.

• Search Engine Marketing SEM: Platforms like Google Ads allow businesses to target users actively searching for products or services.
  • Strengths: High intent audience, measurable ROI, flexible budgeting.
  • Considerations: Requires keyword research and ad copy optimization, competitive.
• Social Media Advertising: Platforms such as Facebook, Instagram, LinkedIn, and X formerly Twitter offer robust targeting capabilities based on demographics, interests, and behavior.
  • Strengths: Highly detailed audience targeting, visual storytelling, direct engagement.
  • Considerations: Can be expensive if not optimized, requires engaging content.
• Content Marketing: Creating valuable blog posts, articles, videos, or infographics that address audience needs and interests.
  • Strengths: Builds trust and authority, evergreen content, organic reach over time.
  • Considerations: Slower results, requires consistent effort and high-quality content.
• Email Marketing: Building an email list and sending targeted newsletters, promotions, and updates.
  • Strengths: Direct communication, high ROI, fosters customer loyalty.
  • Considerations: Requires list building, careful segmentation, and engaging content.

When choosing an alternative, consider your ethical guidelines, your target audience’s habits, your budget constraints, and the overall marketing strategy.

For promoting beneficial and permissible products, digital marketing channels often provide more granular control and clearer metrics, allowing for more impactful and responsible campaigns.

How to Book Advertising with Elonexoutdoormedia.co.uk

Based on the website, the process for booking advertising with Elonexoutdoormedia.co.uk is designed to be personalized, likely due to the varied nature of their inventory and the tailored solutions required for large-scale digital outdoor campaigns.

Unlike self-service online advertising platforms, Elonex emphasizes direct engagement.

Initial Contact and Inquiry

The first step involves reaching out to their team.

The website prominently features several calls to action for this purpose.

• “CHECK AVAILABILITY” Feature: This prompts users to fill out a form or contact them directly to inquire about specific screen locations and their availability.
• “CONTACT US” Links: These are scattered throughout the site, providing options to:
  • Call Us: A direct phone number is provided for immediate inquiries.
  • Email Us: An email address is available for more detailed written communication.
  • Online Contact Form: A standard form where you can provide your details and describe your advertising needs.

Campaign Briefing and Consultation

Once contact is initiated, Elonex’s sales or account management team will likely engage in a consultation to understand your specific campaign requirements.

This is crucial for tailoring a solution that meets your objectives.

• Understanding Objectives: Be prepared to discuss your marketing goals, target audience, desired geographical reach, campaign duration, and budget.
• Location Selection: Based on your objectives, they will help you identify the most suitable digital screens from their network of over 3000 sites across the UK. This might involve screens in:
  • Major Cities: Liver Birds D96 in Liverpool, Coventry Ring Road D96s, The Manchesterscreens.
  • Retail Environments: PanVision screens in shopping malls like Queensgate, Peterborough.
  • Motorway Services: 30 sites across the UK.
  • Specialized Networks: The French Alps for seasonal campaigns SKIDOOH, Powerleague & Bannatyne health clubs for lifestyle targeting, and their rapidly deployed D48 network.
• Audience Data: They may provide insights into the estimated audience reach and demographics for selected locations, helping you make informed decisions.

Creative Guidelines and Ad Production

After location and campaign parameters are agreed upon, the focus shifts to the creative aspect of your advertisement.

• Creative Guidelines: The website points to “VIEW OUR CREATIVE GUIDELINES,” indicating that specific technical specifications e.g., resolution, file format, aspect ratio are required for digital outdoor media. Adherence to these guidelines is critical for optimal display quality.
• Creative Assistance: While the primary responsibility for ad creation lies with the advertiser, Elonex may offer advice or connect you with creative partners if you “Need help bringing your advert to life?”
• Content Review: Any advertising content will undergo a review process to ensure it complies with industry standards, legal requirements, and potentially their own internal ethical guidelines. It is crucial to ensure your content aligns with principles and avoids any imagery or messaging that could be considered inappropriate or misleading.

Booking Confirmation and Campaign Launch

Once all details are finalized, including pricing, screen locations, duration, and creative assets, the booking will be confirmed.

• Contract and Payment: A formal agreement outlining the terms of the campaign will be provided, along with payment terms.
• Scheduling and Deployment: Your ad will be scheduled to run on the agreed-upon screens for the specified duration. Elonex manages the technical deployment of your creative across their network.
• Proof of Play: While not explicitly detailed on the website, reputable DOOH providers typically offer some form of proof of play or reporting to confirm that your advertisement was displayed as agreed.

Elonexoutdoormedia.co.uk Data and Statistics

Elonexoutdoormedia.co.uk provides several key statistics and data points on its homepage and across various sections of its website to highlight its scale, reach, and impact within the digital-out-of-home DOOH advertising sector.

While granular, real-time campaign performance data isn’t publicly displayed as is typical for custom advertising campaigns, the site does offer compelling figures that underscore its position in the market.

Network Scale and Reach

The most prominent data point presented is the sheer size of their advertising network.

• “Over 3000 screens across the UK”: This headline statistic is a direct indication of Elonex’s extensive geographical coverage and inventory.
  • Implication: A network of this size suggests a broad reach across various demographics and high-traffic locations, offering advertisers significant exposure potential.
  • Context: Compared to individual static billboards, a digital network of this scale provides flexibility in content updates and dynamic scheduling.
• “THE MANCHESTERSCREENS 24 unmissable advertising screens”: This highlights a specific concentration of screens in a major metropolitan area, suggesting a high-impact presence in key urban centers.
  • Geographic Focus: This demonstrates their ability to saturate high-value areas with multiple points of presence.
• “A unique D48 network of 5000 rapidly deployed advertising sites”: This mention implies a specialized, flexible network beyond their fixed digital billboards, possibly referring to smaller, more adaptable units or mobile advertising solutions.
  • Flexibility: The term “rapidly deployed” indicates agility in setting up targeted campaigns for specific events or short-term needs.

Audience Engagement and Impact Claims

While specific audience demographics or engagement rates per screen are not detailed, Elonex uses strong descriptive language to convey impact.

• “TOTAL AUDIENCE ENGAGEMENT!”: This bold claim suggests a focus on creating captivating advertising experiences.
  • Underlying Principle: In DOOH, “engagement” often refers to visibility, dwell time in front of screens, and memorability of the ad.
• “high-impact, digital-out-of-home advertising”: This recurring phrase emphasizes the visual prominence and memorable nature of their large digital displays.
  • Research Context: Studies by organizations like Outsmart the UK’s Out of Home trade body consistently show that DOOH generates significant recall and can drive online searches and sales. For instance, a 2023 Outsmart report indicated that DOOH contributes to a 17% increase in active online engagement.

Environmental and Social Responsibility CSR Data

Elonex highlights its commitment to sustainability and community involvement through specific initiatives and donations.

• “EV DEFENDERS 100% electric • 0% emissions”: This refers to their fleet of DigiVans, emphasizing an eco-friendly approach to mobile advertising.
  • Sustainability Focus: This data point aligns with growing corporate responsibility trends and appeals to businesses with similar environmental values.
• “Elonex donates £250,000 of advertising space to promote work of Birmingham City Foundation”: This specific monetary value demonstrates their commitment to social causes.
  • Community Engagement: This highlights their philanthropic efforts and their willingness to use their platform for public good.

Blog and News Updates

The “latest from the blog” section provides recent operational data and new network launches.

• “Elonex Launches Premium Advertising Network across Ski Resorts in the French Alps” SKIDOOH: This signifies expansion into new, specialized geographic and demographic markets.
  • Market Expansion: Shows ongoing investment in diversifying their network and targeting specific affluent audiences.
• “Elonex Unveils Liver Birds D96 – A Groundbreaking Digital Billboard in the Heart of Liverpool”: Specific project launches provide concrete examples of their ongoing network development.
  • Innovation: Highlights their continuous efforts to deploy state-of-the-art digital billboards in prime locations.

While more granular, auditable impression data for specific campaigns would typically be provided directly to clients, the publicly available statistics on Elonexoutdoormedia.co.uk clearly position them as a large, active, and socially conscious player in the UK DOOH market.

For businesses, these statistics underscore the potential for broad reach and high visibility.

Ethical Considerations in Digital Out-of-Home Advertising

While digital out-of-home DOOH advertising, as offered by platforms like Elonexoutdoormedia.co.uk, provides powerful tools for brand visibility, it is crucial to approach its use with a strong ethical framework. This is particularly important for those who prioritize ethical conduct and responsible communication. The permissibility of using such a platform hinges not on the technology itself, but on the content being displayed and the intent behind the advertising.

Content Appropriateness and Values Alignment

The primary ethical consideration revolves around the nature of the advertising content itself.

Businesses must ensure that their advertisements do not promote anything that is impermissible or goes against ethical values.

• Avoidance of Impermissible Content: This includes, but is not limited to:
  • Immodesty or Indecency: Any imagery, language, or themes that promote immodesty, nudity, or inappropriate sexual behavior.
  • Gambling or Speculative Ventures: Ads for lotteries, casinos, betting sites, or financial schemes with excessive uncertainty.
  • Intoxicants: Promotions for alcohol, cannabis, tobacco, or other harmful substances.
  • Misleading or Deceptive Claims: Advertisements that make false promises, exaggerate benefits, or mislead consumers in any way.
  • Hate Speech or Discrimination: Content that promotes prejudice, discrimination, or incites hatred against any group.
  • Podcast or Entertainment: Any promotion of podcast, movies, or entertainment that may be considered impermissible due to its content or context.
• Promoting Beneficial Products and Services: The ideal use of DOOH advertising is to promote products, services, or messages that bring genuine benefit to society. This could include:
  • Halal Products: Advertisements for ethically sourced, wholesome food, and permissible goods.
  • Educational Initiatives: Promoting learning opportunities, skills development, or beneficial knowledge.
  • Community Services: Highlighting local services, healthcare initiatives, or charitable causes.
  • Ethical Businesses: Showcasing businesses that operate with transparency, fairness, and social responsibility.
  • Public Service Announcements: Messages that promote health, safety, environmental awareness, or community well-being.

Impact on Public Space and Environment

• Visual Pollution: While digital screens can be dynamic, an excessive number or poorly placed screens can contribute to visual clutter and detract from the aesthetic quality of public environments. Businesses should consider the overall impact of their presence.
• Distraction and Safety: Bright, moving digital ads, especially on roadsides, can be a distraction for drivers and pedestrians. Ethical advertisers should ensure their content is designed to minimize distraction and prioritize public safety.
• Environmental Footprint: While Elonex highlights its EV DigiVans, the energy consumption of thousands of large digital screens is a consideration. Businesses committed to sustainability should factor this into their overall environmental impact assessment.

Transparency and Data Privacy

While DOOH advertising is less intrusive than online tracking, some advanced DOOH networks are beginning to use anonymized audience data or facial recognition for more targeted campaigns.

• Audience Measurement: Advertisers should inquire about how audience data is collected and ensure it aligns with privacy principles and local regulations.
• Ethical Targeting: Even with anonymized data, ethical considerations should guide targeting strategies to avoid manipulative practices or exploiting vulnerabilities.

Corporate Social Responsibility of the Platform

It is also beneficial to consider the corporate social responsibility CSR of the advertising platform itself.

Elonex’s donation of advertising space to the Birmingham City Foundation is a positive example of a company using its resources for social good.

• Supporting Ethical Partners: Businesses should strive to partner with advertising platforms that demonstrate a commitment to ethical operations, transparency, and community well-being.
• Philanthropy and Community Engagement: Platforms that engage in meaningful philanthropic efforts or support local communities align better with ethical business practices.

In conclusion, while Elonexoutdoormedia.co.uk offers a powerful medium for reaching audiences, the responsibility ultimately rests with the advertiser to ensure the content and intent of their campaigns align with ethical principles.

Prioritizing content that is beneficial, respectful, and free from impermissible elements is key to utilizing such platforms responsibly.

How to Cancel Elonexoutdoormedia.co.uk Campaign/Contract

Given that Elonexoutdoormedia.co.uk operates on a direct inquiry and bespoke campaign booking model, canceling a campaign or contract would typically follow established commercial agreement procedures rather than an online self-service cancellation process. The specifics of cancellation will be detailed in the contract signed between your business and Elonex.

Reviewing Your Contract

This is the absolute first and most crucial step. Before taking any action, meticulously review the signed advertising contract or agreement with Elonex. Key clauses to look for include:

• Termination Clause: This section will outline the conditions under which either party can terminate the agreement.
• Notice Period: The contract will specify the required notice period for cancellation. This could be 30, 60, or 90 days, or even longer, depending on the length and value of the campaign.
• Cancellation Fees: There may be penalties or cancellation fees associated with early termination, especially if the campaign has already begun or if significant resources have been allocated. These fees often cover costs incurred by Elonex e.g., reserving screen time, production costs, administrative overhead and compensate for lost revenue.
• Refund Policy: If prepayments were made, the contract will stipulate under what conditions, if any, a refund or partial refund will be issued.
• Force Majeure: This clause typically outlines conditions under which the contract can be suspended or terminated due to unforeseen circumstances beyond either party’s control e.g., natural disasters, government actions.

Initiating the Cancellation Process

Once you’ve reviewed your contract, the next steps involve formal communication with Elonex.

1. Formal Written Notice: Always provide written notice of your intent to cancel. This could be via email to your dedicated account manager or a formal letter to their registered business address, as specified in the contract.
   • Subject Line: Make the subject line clear, e.g., “Notice of Campaign Cancellation – – Campaign ID “.
   • Content: Clearly state your intention to cancel, refer to the specific contract or campaign, and mention the effective date of cancellation, adhering to the notice period.
2. Contact Your Account Manager: Reach out to your primary contact at Elonex. They will be able to guide you through their internal cancellation procedures and discuss any applicable fees or outstanding obligations.
3. Negotiation If Applicable: Depending on the reason for cancellation, the duration of the campaign, and your relationship with Elonex, there might be room for negotiation regarding cancellation fees or outstanding balances. This is especially true if you are canceling due to unforeseen business changes or if you are willing to commit to future business.
4. Confirmation of Cancellation: Request a written confirmation from Elonex acknowledging receipt of your cancellation notice and outlining the agreed-upon terms, including any final payment obligations or refunds. This document is crucial for your records.

Considerations Before Canceling

• Impact on Campaign Goals: Evaluate the impact of early cancellation on your overall marketing objectives. Could a pause or modification be a better solution than full cancellation?
• Alternative Solutions: Have you considered alternative advertising methods or platforms that might better suit your current needs or budget? Refer to the “Elonexoutdoormedia.co.uk Alternatives” section.
• Cost vs. Benefit: Weigh the potential cancellation fees against the ongoing costs of running a campaign that is no longer serving your purpose.
• Relationship Management: Maintain professional communication. Even if you are canceling, preserving a good relationship can be beneficial for future opportunities or references.

In summary, canceling a campaign with Elonexoutdoormedia.co.uk is a formal process dictated by your contractual agreement.

It requires careful review of the terms and clear, timely communication with their team.

Elonexoutdoormedia.co.uk Pricing

Based on the information available on Elonexoutdoormedia.co.uk, specific, standardized pricing is not published on their website. This approach is typical for large-scale digital out-of-home DOOH advertising providers, where campaign costs are highly variable and customized based on numerous factors. Instead, the website consistently directs potential clients to “CHECK AVAILABILITY” and “CONTACT US” for inquiries.

Factors Influencing Pricing

The cost of an advertising campaign with Elonex would be determined by a combination of the following key variables:

1. Screen Location Premium vs. Standard:
   • High-Traffic Areas: Screens in prime locations like major city centers e.g., Liver Birds D96 in Liverpool, The Manchesterscreens, iconic landmarks, or high-density retail environments e.g., PanVision screens in Queensgate, Peterborough will command significantly higher rates due to greater audience reach and visibility.
   • Motorway Services/Lifestyle Venues: Locations like motorway service areas or health clubs might have different pricing structures, reflecting a more targeted or transient audience.
2. Duration of Campaign:
   • Longer Campaigns: Typically, committing to a longer advertising period e.g., several weeks or months can result in a lower daily or weekly rate compared to very short-term campaigns.
   • Short Bursts: Campaigns running for just a few days e.g., for a specific event might incur higher premium rates due to the quick turnaround and allocation of prime slots.
3. Frequency and Spot Length:
   • Ad Play Frequency: The number of times your advertisement is displayed within a given loop on a digital screen will impact pricing. More frequent plays mean higher costs.
   • Spot Length: While not explicitly stated, common DOOH spot lengths are 10-30 seconds. Longer spot lengths would naturally be more expensive.
4. Time of Day/Week Dayparting:
   • Peak Hours: Advertising during peak traffic times e.g., morning and evening commutes, lunch breaks, weekend shopping hours is generally more expensive due to higher audience impressions.
   • Off-Peak: Running ads during off-peak hours might be more cost-effective but could yield fewer impressions.
5. Network Size and Type:
   • Specific Networks: Opting for specialized networks like the “D48 network of 5000 rapidly deployed advertising sites” or the “SKIDOOH” network in the French Alps might have specific pricing tiers based on their unique reach and deployment.
   • Number of Screens: The total number of screens selected for your campaign directly correlates with the overall cost.
6. Creative Services If Required:
   • If you require assistance from Elonex or their partners in developing or adapting your creative assets to meet their specifications, this would likely be an additional cost.

How to Obtain a Quote

To get a precise quote, you would need to:

1. Define Your Campaign: Clearly articulate your objectives, target audience, desired geographical reach, and preferred campaign duration.
2. Contact Elonex: Utilize the “CHECK AVAILABILITY” form, call, or email them directly.
3. Provide Details: Be prepared to discuss your budget, target demographics, and specific screen locations you are interested in. Their sales team will then create a bespoke proposal based on your needs and their current inventory availability.

In essence, Elonex operates on a “request for proposal” model, where each campaign is a custom solution, and therefore, pricing is bespoke rather than fixed or published online.

This allows them to offer tailored advertising packages that maximize relevance and impact for each client.

Responsible Advertising Practices

For any business, especially those operating under an ethical framework, engaging in responsible advertising practices is paramount. When utilizing platforms like Elonexoutdoormedia.co.uk for digital out-of-home DOOH campaigns, it’s not just about what you can do, but what you should do to ensure your message is beneficial, honest, and respectful.

Honesty and Transparency

At the core of responsible advertising is truthfulness.

Misleading claims or exaggerated benefits erode trust and are fundamentally unethical.

• Accurate Representation: Ensure that your advertisements accurately depict the product or service. Avoid deceptive imagery or language that could create false expectations. For example, if advertising a food product, ensure it is permissible and clearly represented without any misleading visual enhancements.
• Clear Disclosures: If there are any conditions, limitations, or essential details e.g., specific terms for a service, these should be clearly communicated, perhaps on your website or through associated marketing materials, rather than hidden.
• Avoid Puffery: While some “puffery” exaggerated praise is common in advertising, it should not cross the line into outright falsehoods. Focus on the genuine benefits and value your product offers.

Respect for Audience and Public Morals

Advertising exists in public spaces, and as such, it carries a responsibility to respect the diverse audience that encounters it, including children and families.

• Modesty and Decency: Avoid any imagery, language, or themes that are immodest, indecent, or promote impermissible behavior. This includes sexualized content, gratuitous violence, or anything that could be considered offensive or harmful to public morality. The goal is to uplift, not degrade, the public space.
• Cultural Sensitivity: Be aware of the cultural and religious sensibilities of your target audience. What might be acceptable in one context could be offensive in another. In the UK, a diverse population requires thoughtful consideration of various backgrounds.
• Protection of Children: Advertisements should not exploit children, pressure them to buy, or expose them to inappropriate content. Ensure content is suitable for all ages if displayed in public spaces.
• No Incitement to Harm: Do not promote products, services, or behaviors that are harmful to individuals or society, such as excessive consumption, gambling, or the use of harmful substances.

Ethical Sourcing and Production

While not directly tied to the advertisement itself, the ethical practices behind the product or service being advertised reflect on the advertisement’s overall integrity.

• Fair Labor Practices: Ensure that your products are produced using fair labor practices, without exploitation or child labor.
• Environmental Responsibility: If your product or service has an environmental impact, consider promoting sustainable practices or highlighting eco-friendly aspects where applicable.
• Ethical Ingredients/Components: For food products, ensure ingredients are permissible and ethically sourced. For other goods, verify that components are obtained responsibly.

Contribution to Society and Public Good

Advertising can be a powerful tool for positive change.

• Promoting Beneficial Causes: Use advertising to highlight products or services that genuinely improve lives, promote education, health, or community well-being. Elonex’s initiative to donate advertising space to the Birmingham City Foundation is a good example of this potential.
• Social Responsibility Messages: Consider incorporating messages that promote positive values, such as charity, community cohesion, or environmental awareness, alongside your commercial message.
• Avoiding Excessive Consumerism: While advertising encourages purchasing, responsible advertising avoids fostering an unhealthy obsession with material possessions or promoting wasteful consumption. The focus should be on need and value, not excessive desire.

By adhering to these responsible advertising practices, businesses can leverage the vast reach of DOOH platforms like Elonexoutdoormedia.co.uk not just for commercial gain, but also as a means to communicate ethically, build genuine trust with their audience, and contribute positively to the public sphere.

Frequently Asked Questions

What is Elonexoutdoormedia.co.uk?

Elonexoutdoormedia.co.uk is the official website for Elonex, a leading digital-out-of-home DOOH advertising company in the UK that provides digital screen advertising solutions across various public spaces.

What kind of advertising does Elonex specialize in?

Elonex specializes in large-format digital out-of-home DOOH advertising, primarily through a network of digital billboards and screens located in high-traffic areas across the UK.

How many screens does Elonex operate across the UK?

Elonex states on its website that it operates “Over 3000 screens across the UK,” indicating a substantial national presence.

Where are Elonex’s advertising screens located?

Elonex screens are located in diverse environments including major city centers e.g., Liverpool, Manchester, Coventry, shopping malls and retail parks PanVision network, motorway services, health clubs Powerleague & Bannatyne, and even specialized locations like ski resorts in the French Alps SKIDOOH network.

Can I see pricing information on Elonexoutdoormedia.co.uk?

No, specific pricing information is not published directly on Elonexoutdoormedia.co.uk. Buysocialflip.com Reviews

Pricing for campaigns is bespoke and requires contacting their sales team for a custom quote based on your specific advertising needs.

How do I get a quote for advertising with Elonex?

To get a quote, you need to contact Elonex directly via their website’s “CHECK AVAILABILITY” form, phone number, or email address, providing details about your campaign objectives and desired locations.

Does Elonex offer mobile advertising solutions?

Yes, Elonex mentions its “DigiVans,” which are described as a “Fleet of 20 premium DigiVans” and “100% electric • 0% emissions,” indicating a mobile digital advertising solution.

What is the “PanVision network”?

The “PanVision network” refers to Elonex’s premium advertising screens located in UK shopping malls and popular retail destinations.

Does Elonex provide creative services for advertisements?

While the website mentions “Need help bringing your advert to life? VIEW OUR CREATIVE GUIDELINES,” it primarily provides guidelines rather than direct creative services. Nassau.dk Reviews

It suggests you can get in touch if you need help, implying they might offer advice or connect you with partners.

How does Elonex measure audience engagement?

Elonex makes claims like “TOTAL AUDIENCE ENGAGEMENT!” but the website doesn’t provide specific details on how they measure or report campaign analytics or audience engagement data to advertisers.

This information would typically be provided directly to clients.

Is Elonex involved in any community initiatives?

Yes, Elonex highlights its community involvement, noting that it “donates £250,000 of advertising space to promote work of Birmingham City Foundation,” demonstrating a commitment to corporate social responsibility.

What kind of content can I advertise on Elonex screens?

Advertisers are responsible for the content of their ads. Jonestreepa.com Reviews

It’s crucial to ensure content is ethical, truthful, and adheres to industry standards.

For ethical businesses, it’s important to promote only permissible products and services, avoiding anything that is immodest, promotes impermissible activities, or is misleading.

How do I cancel an advertising campaign with Elonex?

Canceling an advertising campaign with Elonex would typically involve reviewing your signed contract for termination clauses, notice periods, and any applicable cancellation fees, then providing formal written notice to Elonex.

Can I target specific demographics with Elonex’s advertising?

While Elonex’s network covers diverse locations e.g., retail, health clubs, specific demographic targeting capabilities are not detailed on the public website.

You would need to discuss your target audience with their sales team during the inquiry phase. Pioneera.com Reviews

Does Elonex operate outside the UK?

The website primarily highlights operations “across the UK,” though it does mention “ADVERTISING ACROSS THE FRENCH ALPS” with their SKIDOOH network, indicating some international presence in specific, specialized markets.

What is the “D96” and “D48” network mentioned on the site?

D96 and D48 likely refer to specific large digital screen formats or standardized network classifications within the outdoor advertising industry, indicating the size or type of digital display.

Are there alternatives to Elonexoutdoormedia.co.uk for DOOH advertising?

Yes, major alternatives in the UK DOOH market include JCDecaux UK, Clear Channel UK, and Ocean Outdoor, among others.

Local media agencies and programmatic DOOH platforms also offer options.

How long does it take to set up an advertising campaign with Elonex?

The duration to set up a campaign can vary based on complexity, screen availability, and creative readiness. Digitalservitec.com Reviews

It typically involves consultation, quoting, contract signing, and creative approval, which can take several days to weeks.

Does Elonex support small businesses or is it only for large brands?

While Elonex’s large-format screens and network scale might suggest a focus on larger brands, the website doesn’t explicitly exclude small businesses.

It’s best to contact them to discuss if their solutions align with a small business’s budget and objectives.

What should I do if my advertisement is not performing as expected on Elonex screens?

If your ad is not performing as expected, you should communicate directly with your Elonex account manager to discuss campaign adjustments, screen rotations, or potential creative modifications.

Reviewing agreed-upon performance metrics if any from your contract is also essential. Sim-performance.dk Reviews