Easify Features

Easify, specifically the marketing automation platform, packs a lot into one system to help you streamline your outreach. It’s built to cover various communication channels from a single dashboard, which is a big plus if you’re tired of jumping between different tools.

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SMS Campaigns & Two-Way Texting

One of the core features is SMS campaigns. You can create new campaigns by setting a name, selecting a sender, and uploading your contact list. Then, you pick your templates, review the recipient list, and either schedule the campaign or send it right away. It’s fast, simple, and gives you a lot of control. Easify also supports two-way texting with a live phone system accessible on both desktop and mobile, and an organized inbox to make managing conversations effortless.

AI-Powered Messaging

If crafting compelling outreach messages isn’t your strong suit, Easify tries to help with AI-powered messaging. It’s designed to help you write messages that sound natural, not robotic. Plus, you can set up auto-replies for when someone texts you back. This can be a huge time-saver and help you keep those conversations going even when you’re busy.

Automated Email Campaigns

Beyond SMS, Easify lets you run email campaigns. The process is similar to SMS: name your campaign, select the sender, upload your contacts, and choose email templates. You can review your setup and then schedule or send immediately. For quick, one-off messages, there’s also a “quick email” feature. You can manage your email templates, reuse your best content, and dive into email analytics to see how your campaigns are performing. There’s also an unsubscribe list to keep your communications compliant and respect your audience’s preferences. A neat feature is email warm-up campaigns, which helps new email IDs gradually warm up to improve deliverability and reduce the risk of messages being flagged as spam.

Voice Broadcasting & Ringless Voicemail

Easify also includes voice capabilities. You can make direct calls by simply opening the dialer, entering the number, and choosing your sender number. For reaching multiple people, there’s automated calling where you can build a call list by adding individual contacts or importing groups. Once the list is ready, Easify will call each number in order. The platform also supports ringless voicemail, which is a great way to drop a message without the phone ever ringing, perfect for things like appointment reminders or following up with leads without being intrusive.

CRM & Lead Management

Easify also offers a CRM (Customer Relationship Management) system that allows you to manage your client database with a customizable interface. It’s designed to give you complete control over customer information, which is crucial for tracking interactions and nurturing leads. Some users highlight its ability to help manage stock, customers, quotations, and invoicing, giving them the control and flexibility they need. Is Qolaba Worth It?

Compliance Tools

Staying compliant with messaging regulations is a big deal, and Easify seems to put a focus on this. It offers features like 24-hour compliance support and 10DLC approval, which is important for reliable message delivery in the US. It can even help remove “spam likely” flags from caller ID, replacing it with your brand name, which can significantly boost answer rates.

Additional Features and Functionality

Beyond the core communication channels, Easify includes other handy features:

• IVR Phone Menus: These allow for routing calls, helping to direct callers to the right department or information.
• Geo-Targeting: This feature is useful for local campaigns, allowing you to tailor your outreach based on geographic location.
• Lead Capture Forms: You can create forms to collect contacts directly into your Easify dashboard, making lead generation more integrated.
• Reporting & Analytics: For all your communication efforts, Easify provides reporting and analytics to help you track performance and refine your outreach. You can see key details from previous calls, for example.
• Integration with Shopify (Different Easify product): It’s worth noting that there’s also an Easify Custom Product Options app for Shopify, which allows you to add a wide range of custom product options like text fields, color swatches, and image uploads to your e-commerce store. This specific app is highly rated for its flexibility and customer support. There’s also Easify Product Attachments for Shopify, which helps you display manuals and data sheets on product pages.

Read more about Easify Review:
Easify Review & First Look

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