Rejecting all cookies is a straightforward way to enhance your online privacy and reduce tracking by websites, though it can sometimes affect site functionality.
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To accomplish this, here are the detailed steps across various browsers and devices, acting like your personal digital privacy coach:
- For Desktop Browsers Chrome, Firefox, Edge, Safari:
- Chrome: Go to
Settings
>Privacy and security
>Third-party cookies
orCookies and other site data
in older versions. Here, you can selectBlock third-party cookies
or evenBlock all cookies not recommended
. For finer control, you can clickSee all site data and permissions
to manage individual sites or clear all data. - Firefox: Navigate to
Settings
>Privacy & Security
. UnderEnhanced Tracking Protection
, chooseCustom
and then checkCookies
. From the dropdown, selectAll third-party cookies
orAll cookies
. - Microsoft Edge: Head to
Settings
>Privacy, search, and services
. UnderTracking prevention
, ensure it’sOn
. Then, underBrowser privacy
, selectChoose what to clear every time you close the browser
and ensureCookies and other site data
is checked. For blocking, go toCookies and site permissions
>Manage and delete cookies and site data
and toggle onBlock third-party cookies
. - Safari macOS: Open
Safari
>Preferences
>Privacy
. Check the box forPrevent cross-site tracking
andBlock all cookies
. Be aware that “Block all cookies” can significantly impact website usability.
- Chrome: Go to
- For Mobile Devices iOS & Android Browsers:
- iOS Safari: Go to
Settings
>Safari
. Scroll down toPrivacy & Security
and toggle onPrevent Cross-Site Tracking
andBlock All Cookies
. - Android Chrome: Open Chrome, tap the three dots
⋮
>Settings
>Site settings
>Cookies
. Here, you can toggleBlock third-party cookies
on. Some Android browsers may offer a direct “Block all cookies” option.
- iOS Safari: Go to
- Utilizing Browser Extensions: Consider privacy-focused extensions like uBlock Origin, Privacy Badger, or DuckDuckGo Privacy Essentials. These tools often block trackers and third-party cookies by default, providing an extra layer of defense beyond browser settings. They’re like adding an extra lock to your digital door.
- VPNs Virtual Private Networks: While not directly blocking cookies, a VPN encrypts your internet connection and masks your IP address, making it harder for websites and advertisers to track your online activity across different sites. It’s a foundational step in building a more private online presence.
- Regularly Clearing Browser Data: Even with “reject all” settings, some persistent cookies might remain. Make it a habit to regularly clear your browser’s cache and cookies. This can usually be found in your browser’s
Settings
underPrivacy
orHistory
. Think of it as a routine clean-up of your digital footprint.
Understanding “Cookies Reject All”: A Deep Dive into Digital Privacy
It signifies a user’s deliberate choice to block all types of web cookies from their browser, aiming to minimize tracking, data collection, and personalized advertising.
While seemingly straightforward, this decision has a nuanced impact on both user experience and the mechanics of the internet.
It’s a proactive measure to reclaim control over your digital footprint, much like organizing your physical space to ensure only what you truly need remains.
What Exactly Are Cookies and Why Block Them All?
Web cookies, also known as HTTP cookies, are small text files stored on your device by websites you visit.
They serve various purposes, from remembering your login status to tracking your browsing habits.
- First-Party Cookies: These are set by the website you are directly visiting. They are often essential for basic site functionality, such as keeping you logged in, remembering items in your shopping cart, or saving your language preferences.
- Third-Party Cookies: These are set by domains other than the one you are currently visiting. They are typically used for cross-site tracking, advertising, and analytics. For example, an embedded video or an ad banner on a website might set a third-party cookie. These are the primary targets when users opt for “reject all” due to privacy concerns.
- Session Cookies: These are temporary and are erased when you close your browser. They are mainly used for managing your session on a website.
- Persistent Cookies: These remain on your device for a specified period or until you delete them. They are used to remember your preferences or tracking information over multiple sessions.
The primary motivation for blocking all cookies stems from concerns over data privacy.
Many users are uncomfortable with the extensive tracking employed by advertisers and data brokers, which can lead to highly personalized ads, profiling, and the potential misuse of personal information.
By blocking all cookies, users aim to become less identifiable online, reducing the volume of data collected about their browsing activities.
The Trade-Off: Functionality vs. Privacy
Choosing to “reject all” cookies is a powerful privacy move, but it comes with a significant trade-off: website functionality. Many modern websites rely heavily on cookies for their core operations.
- Login Issues: Without cookies, websites cannot remember your login status. This means you might be logged out every time you navigate to a new page or close your browser, making it incredibly cumbersome to use services like email, social media, or online banking.
- Personalized Experiences Disabled: Features like remembering items in a shopping cart, saving user preferences e.g., dark mode, language, or auto-filling forms will cease to work. This can lead to a less convenient and more repetitive online experience.
- Broken Features: Some interactive elements, embedded content, or analytics tools might not load correctly or at all. For instance, commenting systems, embedded videos from external platforms, or even certain dynamic content might fail to display.
- Constant Cookie Consent Banners: Ironically, by rejecting all cookies, you might still encounter cookie consent banners on every website you visit, as the site cannot remember your previous choice. This can become a repetitive nuisance.
According to a study by the Pew Research Center in 2019, 79% of U.S. adults are concerned about how companies use their data. This widespread concern highlights the demand for features like “reject all,” even with their functional implications. It’s a clear signal that for many, privacy outweighs convenience to a certain extent. Cloudflare today
Configuring Your Browser for “Reject All” Cookies
While the concept of “reject all” is uniform, the exact steps vary slightly depending on your web browser.
This section provides a comprehensive guide for the most popular browsers, ensuring you can implement this setting effectively.
Google Chrome
Chrome, being the most widely used browser, offers several options for cookie management.
- Access Settings: Open Chrome, click the three vertical dots menu icon in the top-right corner, and select Settings.
- Navigate to Privacy and Security: In the left sidebar, click on Privacy and security.
- Cookies and Other Site Data: Click on Third-party cookies in newer versions or Cookies and other site data in older versions.
- Blocking Options:
- Block third-party cookies: This is the recommended option for most users looking for a balance between privacy and functionality. It allows first-party cookies for site operation while blocking trackers.
- Block all cookies not recommended: This is the “reject all” setting. Be prepared for significant website functionality issues.
- Managing Exceptions: Even if you block all cookies, Chrome allows you to add exceptions for specific websites you trust or need to function properly. Under
Sites that can always use cookies
,Always clear cookies when you close windows
, andSites that never use cookies
, you can add URLs. For example, if you want your banking site to always work, you can add it to the “Sites that can always use cookies” list.
Mozilla Firefox
Firefox is known for its strong privacy features, making it a good choice for those prioritizing data protection.
- Access Settings: Open Firefox, click the three horizontal lines menu icon in the top-right corner, and select Settings.
- Navigate to Privacy & Security: In the left sidebar, click on Privacy & Security.
- Enhanced Tracking Protection: This is Firefox’s core privacy feature.
- Standard: Blocks common trackers.
- Strict: Blocks a wider range of trackers and third-party cookies, potentially breaking some websites.
- Custom: This is where you can achieve “reject all” or close to it. Select
Custom
and then checkCookies
. From the dropdown menu next toCookies
, you can choose:- All third-party cookies: Blocks third-party tracking.
- All cookies: This is your “reject all” option.
- Managing Exceptions: Similar to Chrome, Firefox allows you to manage exceptions. Click
Manage Exceptions
underCookies and Site Data
to specify sites that are allowed to set cookies.
Microsoft Edge
Edge, built on Chromium, shares many similarities with Chrome in its settings.
- Access Settings: Open Edge, click the three horizontal dots menu icon in the top-right corner, and select Settings.
- Navigate to Privacy, search, and services: In the left sidebar, click on Privacy, search, and services.
- Tracking Prevention: Ensure
Tracking prevention
is turned On. You can set it toBasic
,Balanced
, orStrict
. For maximum blocking,Strict
is generally better. - Cookies and site permissions: Under
Browser privacy
, click on Cookies and site permissions, then Manage and delete cookies and site data. - Blocking Options:
- Toggle on Block third-party cookies.
- While Edge doesn’t have a direct “Block all cookies” toggle, choosing
Strict
tracking prevention and blocking third-party cookies gets you very close. For stricter control, you’ll need to use extensions or clear data frequently.
- Site Permissions and Data: You can also manage
All cookies and site data
to view and delete cookies from specific sites.
Apple Safari macOS & iOS
Safari has robust built-in privacy features, especially on Apple devices.
- macOS Safari:
- Open Safari, then go to
Safari
>Preferences
in the menu bar. - Click on the
Privacy
tab. - Check Prevent cross-site tracking. This blocks third-party cookies.
- Check Block all cookies. This is your “reject all” setting.
- Open Safari, then go to
- iOS Safari:
- Go to
Settings
on your iPhone or iPad. - Scroll down and tap on
Safari
. - Under
Privacy & Security
, toggle on Prevent Cross-Site Tracking. - Toggle on Block All Cookies.
- Go to
It’s important to remember that for “reject all” to be truly effective, consistency across all your devices and browsers is key.
If you use multiple browsers, configure each one individually.
Browser Extensions and Their Role in Cookie Management
While built-in browser settings offer a baseline for cookie management, privacy-focused browser extensions provide an additional layer of control and often more granular options for blocking and managing cookies and trackers.
These extensions are like specialized tools that complement your browser’s default features, giving you more power over your online privacy. Site a site
- uBlock Origin: This is primarily an ad blocker, but it’s incredibly effective at blocking trackers and third-party cookies as well. It works by blocking requests to known tracking domains, providing a significant privacy boost. It’s highly configurable, allowing users to select various filter lists for different types of content and trackers. It’s lightweight and efficient, making it a favorite among privacy advocates.
- Privacy Badger: Developed by the Electronic Frontier Foundation EFF, Privacy Badger specifically targets trackers. It learns to block trackers as you browse, making it highly adaptable. Unlike some blockers that rely on static lists, Privacy Badger dynamically identifies and blocks trackers that appear to be tracking you without your permission. It works by sending Do Not Track signals and blocking domains that ignore them.
- DuckDuckGo Privacy Essentials: This extension and browser focuses on creating a more private browsing experience. It blocks hidden trackers, enforces encrypted connections where possible, and provides a privacy grade for websites. It integrates search with privacy, making it a comprehensive solution for many users.
- Ghostery: Ghostery identifies and allows you to block tracking technologies like cookies, web bugs, and pixels on websites. It gives you a clear overview of the trackers present on a page and lets you decide which ones to block or allow. It also offers an “anti-tracking” feature to anonymize your data.
When considering browser extensions, it’s crucial to select reputable ones from trusted sources like the official browser extension stores or the developers’ websites. While extensions can significantly enhance privacy, they also introduce another layer of software that could potentially be exploited if not carefully chosen. Always check reviews, permissions requested, and the developer’s reputation. Installing too many extensions can also slow down your browser, so choose wisely.
Beyond Browser Settings: Holistic Approaches to Digital Privacy
Implementing “cookies reject all” is a powerful step, but true digital privacy requires a multi-faceted approach.
Think of it as securing your home – you wouldn’t just lock the front door.
You’d secure all windows, and perhaps install an alarm system.
Virtual Private Networks VPNs
A VPN encrypts your internet connection and routes your traffic through a server operated by the VPN provider.
This masks your actual IP address, making it much harder for websites and advertisers to identify your location or link your browsing activity across different sites.
- IP Masking: Your IP address is like your digital home address. A VPN changes it to the VPN server’s IP, making it difficult to trace your online activities back to you.
- Data Encryption: All data passing between your device and the VPN server is encrypted, protecting it from eavesdropping by ISPs, governments, or malicious actors on public Wi-Fi networks.
- Circumventing Geo-Restrictions: While a secondary benefit, VPNs also allow you to access content that might be restricted in your geographical region.
When choosing a VPN, look for a provider with a strict no-logs policy meaning they don’t record your online activities, strong encryption standards like AES-256, a good reputation, and servers in locations relevant to your needs. Popular choices include ExpressVPN, NordVPN, and ProtonVPN.
Private Browsing Modes Incognito/Private Windows
Most browsers offer a “private browsing” or “incognito” mode. While often misunderstood as a complete privacy solution, these modes primarily prevent the browser from saving your browsing history, cookies, site data, and information entered in forms after the session ends.
- Temporary Anonymity: When you close a private browsing window, all session-specific cookies and history are deleted. This is useful for temporary sessions where you don’t want your activity saved locally.
- Limitations: It’s crucial to understand that private browsing mode does not hide your activity from your Internet Service Provider ISP, your employer/school network, or the websites you visit. Websites can still track you during that session, and your IP address remains visible unless combined with a VPN.
For truly anonymous browsing, a private browsing window combined with a robust VPN is a far more effective strategy. Cloudflare port proxy
Regular Data Clearing and Digital Hygiene
Even with the strictest cookie settings, some residual data might remain or be collected in other ways. Regular digital hygiene is essential.
- Clear Browser Cache and Cookies: Make it a habit to periodically clear your browser’s cache, cookies, and site data. This ensures that any persistent cookies or cached information that might have slipped through the cracks are removed. Most browsers allow you to set this to happen automatically upon closing the browser.
- Review App Permissions: On your mobile devices, regularly review the permissions granted to apps. Many apps request access to your location, contacts, camera, or microphone, sometimes unnecessarily. Revoke permissions that are not essential for the app’s functionality.
- Strong, Unique Passwords: Use strong, unique passwords for all your online accounts. A password manager can help you manage these securely. This prevents credential stuffing attacks where a leaked password from one site can be used to access your accounts on other sites.
- Two-Factor Authentication 2FA: Enable 2FA whenever possible. This adds an extra layer of security, requiring a second verification method like a code from your phone in addition to your password.
- Scrutinize Software Installations: Be cautious when installing new software or browser extensions. Read reviews, check permissions, and ensure they come from reputable sources. Some free software can bundle unwanted trackers or adware.
- Mind Public Wi-Fi: Public Wi-Fi networks are often unsecured and can be vulnerable to eavesdropping. Always use a VPN when connecting to public Wi-Fi.
Search Engine Alternatives
Traditional search engines like Google collect vast amounts of data about your search queries, which can be linked to your profile. Consider using privacy-focused search engines:
- DuckDuckGo: Does not track your searches or collect personal information. It offers a “bangs” feature to quickly search other sites directly from DuckDuckGo.
- Brave Search: Offers a de-identified search index and an option for private search results.
- Startpage: Provides Google search results privately, acting as a proxy between you and Google.
By adopting these holistic practices, you can significantly enhance your digital privacy posture beyond just blocking cookies, creating a more secure and less traceable online presence.
The Future of Cookies and Tracking: What’s Next?
The “cookies reject all” movement is part of a larger trend pushing for more transparent and user-centric data practices.
Several major shifts are already underway or on the horizon.
Phasing Out Third-Party Cookies
The most significant development is the widespread deprecation of third-party cookies.
- Google Chrome’s Privacy Sandbox: Google announced its intention to phase out third-party cookies in Chrome by late 2024 after multiple delays. Instead, it’s developing the “Privacy Sandbox,” a set of APIs designed to enable interest-based advertising and measurement without individual cross-site tracking. This involves technologies like:
- Topics API: Replaces FLoC Federated Learning of Cohorts. It assigns a user to a few general interest topics e.g., “Fitness,” “Travel” based on their browsing history, which are then shared with advertisers. This is designed to be more private than individual tracking.
- FLEDGE First Locally-Executed Decision over Groups Experiment: Aims to enable remarketing and custom audience solutions without cross-site identifiers.
- Attribution Reporting API: Helps measure ad conversions without tracking individual users across sites.
- Safari and Firefox Already Blocked: Apple’s Safari and Mozilla’s Firefox have already implemented default blocking of third-party cookies for several years, significantly impacting advertisers’ ability to track users across these browsers.
The Rise of First-Party Data Strategies
As third-party cookies disappear, businesses are shifting their focus to first-party data strategies.
- Direct Relationships: Companies are investing more in building direct relationships with their customers through newsletters, loyalty programs, and direct logins. This allows them to collect consent-based first-party data, which is more reliable and privacy-compliant.
- Contextual Advertising: Advertisers are returning to contextual advertising, where ads are placed based on the content of the webpage rather than the user’s browsing history. For example, an ad for running shoes might appear on a sports news website.
- Data Clean Rooms: These secure, privacy-preserving environments allow multiple companies to combine and analyze their first-party data without exposing individual user identities. This helps them gain insights while maintaining user privacy.
Regulatory Landscape and Consumer Demand
Stricter privacy regulations like the General Data Protection Regulation GDPR in Europe and the California Consumer Privacy Act CCPA in the US have significantly influenced these changes.
These regulations empower users with more control over their data, including the right to opt out of tracking.
- GDPR: Requires explicit consent for data collection and processing, making “reject all” options more prominent.
- CCPA: Gives Californian consumers the right to know what personal information is collected about them and to opt out of its sale.
This regulatory pressure, combined with increasing consumer awareness and demand for privacy, will continue to shape the future of online tracking. Cloudflare loading page
Businesses that prioritize privacy and transparency are likely to gain consumer trust in the long run.
Fingerprinting and New Tracking Methods
As traditional cookie-based tracking diminishes, there’s a concern that advertisers might resort to more sophisticated, less visible methods like browser fingerprinting.
- Browser Fingerprinting: This technique collects various data points about a user’s device and browser configuration e.g., screen resolution, installed fonts, browser plugins, operating system, time zone, language settings to create a unique “fingerprint.” This fingerprint can then be used to identify and track a user across different websites, even without cookies.
- Limitations and Countermeasures: While effective, fingerprinting is not foolproof. It can be less accurate over time as device configurations change. Privacy tools like Brave Browser, Tor Browser, and some VPNs specifically aim to mitigate fingerprinting by randomizing or standardizing these unique device characteristics.
The future of online tracking will likely involve a combination of these new technologies, regulatory compliance, and ongoing innovation in privacy-enhancing tools.
For users, staying informed and adopting a multi-layered privacy strategy remains crucial.
The “cookies reject all” sentiment is a catalyst for this evolution, pushing the internet towards a more private and user-controlled environment.
The Islamic Perspective on Digital Privacy and Data Collection
From an Islamic perspective, the principles of privacy ستر – satr
, honesty صدق – sidq
, and the protection of personal rights حقوق العباد – huquq al-ibad
are paramount.
- Privacy Satr: Islam places a high value on privacy. The Quran and Hadith strongly discourage spying, eavesdropping, and uncovering the hidden faults of others. This extends to digital privacy. Unwarranted collection and dissemination of personal data without explicit, informed consent can be seen as a violation of one’s
satr
. Users have a right to their privacy, and companies collecting data have a responsibility to protect it. - Honesty and Transparency Sidq: Companies are obliged to be honest and transparent with users about what data they collect, how it is used, and who it is shared with. Deceptive practices, hidden tracking, or complex, unreadable privacy policies contradict the Islamic emphasis on clarity and truthfulness in dealings. Users should be given clear and understandable options to consent or reject data collection.
- Protection of Rights Huquq al-Ibad: The rights of individuals are central in Islam. This includes the right to control one’s personal information. Misuse of data, such as selling it without consent, using it for predatory advertising, or exposing it to breaches, can be seen as a violation of
huquq al-ibad
, for which accountability is due. - Avoiding Harm Darar: A core principle in Islamic jurisprudence is “no harm shall be inflicted or reciprocated” لا ضرر ولا ضرار –
la darar wa la dirar
. If excessive data collection or tracking leads to psychological distress, financial exploitation, or other forms of harm, then it should be avoided. Users opting to “reject all” cookies to prevent such potential harm aligns with this principle.
Therefore, from an Islamic ethical standpoint, a user’s choice to “reject all” cookies, especially third-party tracking cookies, is a commendable step towards upholding their digital privacy and preventing potential harm or exploitation.
It aligns with the broader Islamic values of protecting one’s honor 'ird
, privacy satr
, and rights huquq
. Companies, in turn, are encouraged to adopt more ethical and privacy-respecting data practices, offering clear choices to users rather than relying on surreptitious tracking.
Frequently Asked Questions
What does “reject all cookies” mean?
“Reject all cookies” means you are instructing your web browser to block all types of cookies first-party, third-party, session, persistent from being stored on your device by any website you visit.
This is the strictest setting for cookie management. Proxy blockers
Is it safe to reject all cookies?
Yes, it is generally safe in terms of security as it reduces tracking.
However, it is not recommended for functionality, as many websites rely on cookies for basic features like logging in, remembering preferences, or using shopping carts.
What happens if I reject all cookies?
If you reject all cookies, you may experience significant functionality issues.
You might be logged out of websites frequently, lose saved preferences, see broken features, and struggle to complete actions like online purchases.
Websites may also repeatedly ask for your cookie consent.
Does rejecting all cookies make me anonymous online?
No, rejecting all cookies reduces tracking but does not make you fully anonymous online.
Your Internet Service Provider ISP can still see your activity, and websites can still collect your IP address and potentially use browser fingerprinting techniques to identify you.
What is the difference between blocking third-party cookies and rejecting all cookies?
Blocking third-party cookies allows first-party cookies essential for site functionality while preventing cookies set by other domains often used for tracking. Rejecting all cookies blocks both first-party and third-party cookies, leading to more significant functional disruptions.
How do I reject all cookies on Google Chrome?
To reject all cookies on Google Chrome, go to Settings
> Privacy and security
> Third-party cookies
or Cookies and other site data
. Then, select the option Block all cookies not recommended
.
How do I reject all cookies on Mozilla Firefox?
On Mozilla Firefox, go to Settings
> Privacy & Security
. Under Enhanced Tracking Protection
, choose Custom
, then check Cookies
and select All cookies
from the dropdown menu. I accept all cookies
How do I reject all cookies on Microsoft Edge?
Microsoft Edge doesn’t have a direct “Reject all cookies” toggle, but you can achieve a similar effect by setting Tracking prevention
to Strict
and ensuring Block third-party cookies
is enabled under Cookies and site permissions
> Manage and delete cookies and site data
. For stricter control, clear cookies on browser close.
How do I reject all cookies on Apple Safari?
On macOS Safari, go to Safari
> Preferences
> Privacy
and check Block all cookies
. On iOS Safari, go to Settings
> Safari
and toggle on Block All Cookies
under Privacy & Security
.
Will rejecting all cookies improve my privacy?
Yes, rejecting all cookies will significantly improve your online privacy by limiting the data websites can store and track about your browsing habits.
It reduces personalized advertising and the creation of your online profile.
What are the alternatives to rejecting all cookies for privacy?
Better alternatives include: blocking third-party cookies only, using privacy-focused browsers like Brave or DuckDuckGo, installing privacy browser extensions like uBlock Origin or Privacy Badger, using a VPN, and regularly clearing your browser’s data.
Will “reject all cookies” affect my online banking?
Yes, rejecting all cookies will likely affect your online banking.
Banking websites rely heavily on first-party cookies for security, session management, and remembering your login status, making it difficult to use these services effectively.
Can I set exceptions for certain websites when rejecting all cookies?
Yes, most modern browsers allow you to add exceptions.
Even if you block all cookies globally, you can specify certain trusted websites that are allowed to set cookies, ensuring their functionality.
Is it true that all websites will break if I reject all cookies?
While not all websites will completely “break,” a significant number, especially those with complex features or requiring login, will experience severe functionality issues or become unusable. Basic, static content sites might load fine. Proxy headers
What is browser fingerprinting and how is it related to cookies?
Browser fingerprinting is a tracking method that collects unique characteristics of your device and browser e.g., screen size, fonts, plugins to identify you without using cookies.
It’s becoming more prevalent as cookie blocking increases, posing a challenge to privacy.
Should I use a VPN in conjunction with rejecting all cookies?
Yes, using a VPN in conjunction with rejecting all cookies provides a much stronger privacy posture.
The VPN hides your IP address and encrypts your connection, while cookie rejection limits tracking, offering a multi-layered defense.
Do cookie consent banners disappear if I reject all cookies?
No, ironically, rejecting all cookies might cause cookie consent banners to appear more frequently on every website visit. This is because the site cannot store a cookie remembering your previous consent choice.
What is the “Do Not Track” signal and does it work?
The “Do Not Track” DNT signal is a browser setting that sends a request to websites not to track your browsing.
However, it is largely ineffective as websites are not legally obligated to honor it, and many choose not to.
Are there any legal implications for websites that don’t allow “reject all” options easily?
In regions with strong data protection laws like GDPR, websites are required to provide users with a clear and easy way to refuse consent for non-essential cookies.
Failing to provide a clear “reject all” or “decline all” option on a cookie banner can lead to non-compliance.
What impact will Google Chrome’s Privacy Sandbox have on cookie rejection?
Google’s Privacy Sandbox aims to replace third-party cookies with new privacy-preserving APIs that allow interest-based advertising without individual cross-site tracking. Https proxy servers
While it means fewer third-party cookies, it introduces new methods of data aggregation that users concerned about privacy will need to understand and potentially manage.
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