Based on checking the website, Cloze.com is presented as an AI-powered real estate solution designed specifically for brokerages. It aims to enhance profitability, boost productivity, and improve client relationships through a suite of integrated tools including CRM, marketing, lead management, and AI insights. The platform positions itself as a “Connected Brokerage” that leverages artificial intelligence not just for automation, but to foster “real connections” and uncover hidden opportunities within a brokerage’s existing network and lead sources. Through numerous testimonials, Cloze emphasizes its ease of use, seamless integration capabilities, and its unique ability to automate mundane tasks, freeing up agents to focus on what matters most: building relationships and closing deals.

Cloze’s value proposition seems to be centered on transforming how real estate professionals operate by automating tedious tasks, providing actionable insights, and ensuring no lead or client relationship falls through the cracks.

It promises to optimize everything from lead routing and mortgage capture rates to agent recruitment and overall sales performance.

The platform appears to be built on an open architecture, allowing for flexibility and robust interoperability with other tools in an agent’s tech stack.

This comprehensive approach suggests Cloze is more than just a CRM.

0.0

0.0 out of 5 stars (based on 0 reviews)

Excellent0%

Very good0%

Average0%

Poor0%

Terrible0%

There are no reviews yet. Be the first one to write one.

Amazon.com: Check Amazon for Cloze.com Reviews
Latest Discussions & Reviews:

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

The AI-Powered Advantage: More Than Just a Buzzword

Cloze.com strongly highlights its AI capabilities, claiming it goes beyond mere automation to actively boost sales. This isn’t just about having an algorithm. it’s about leveraging intelligent real estate solutions that focus on strengthening human connections. The website states, “Everyone has AI. But only our AI boosts sales by 36%,” a bold claim that suggests their AI is specifically tuned for real estate workflows and outcomes.

How Cloze’s AI Works for You

Cloze’s AI isn’t just about crunching numbers. it’s about providing actionable intelligence.

Opportunity Identification: The AI is designed to “discover hidden opportunities,” from re-engaging old clients to identifying new deals with mortgage potential. This proactive insight can turn dormant contacts into valuable transactions.
Network Amplification: It helps strengthen every connection, even those you might have forgotten. This includes selling more houses, smarter agent recruitment, and improved lead conversion, all contributing to higher profitability.
Productivity Multiplication: The AI automates tasks like contact info updates and action item reminders. It can even generate AI-powered newsletters and campaigns in seconds, drastically cutting down manual effort and allowing agents to work “faster and more efficiently.”
Profitability Acceleration: By providing AI-powered lead routing and insights into agent performance, Cloze aims to increase mortgage and title capture rates. This isn’t just about closing more deals, but ensuring every deal maximizes its revenue potential.

Real-World Impact of Cloze’s AI

The website features compelling testimonials that underscore the impact of their AI. Kathy Ripps, a Platinum Top 50 Realtor, recounts how Cloze’s AI suggested she reach out to a client she hadn’t spoken to in a while. This timely nudge led to the client listing with her, directly attributing a new deal to Cloze’s AI. Similarly, Shirley Yoon, SVP of Sales at Sotheby’s International Realty Canada, describes moments when the AI provides notifications about a client, which she calls “nuggets you want,” indicating the discovery of latent opportunities. These anecdotes lend credence to the idea that Cloze’s AI is more than just a feature. it’s a strategic advantage for real estate professionals.

Comprehensive Platform Overview: The Connected Brokerage

Cloze positions itself as “The Cloze Platform,” emphasizing its comprehensive nature as an “AI-powered real estate solution for brokerages.” It’s designed to create a “Connected Brokerage,” which implies a holistic ecosystem where all aspects of real estate operations are integrated and optimized.

This integrated approach is intended to lead to higher profitability, a CRM agents will genuinely embrace, marketing that drives engagement, and lead management that consistently converts. Scannable.com Reviews

Core Components of the Cloze Platform

The platform is broken down into several key components, each designed to address specific needs within a real estate brokerage:

Cloze CRM: This isn’t just a contact list. it’s built to “uncover new and manage existing deals by strengthening the value of your agents’ sphere.” It focuses on enhancing the agent-client relationship.
Cloze Leads: Aims to “improve marketing ROI and increase close rates from brokerage-driven leads.” This component is crucial for effective lead nurturing and conversion.
Cloze Marketing: Combines “the efficiency of one-to-many marketing blasts with the proven effectiveness of personalized outreach.” This suggests a smart blend of scale and personalization, which is often a challenge in real estate marketing.
Cloze AI Insights: Identifies opportunities to “improve mortgage capture, agent recruitment, lead attribution, and lead routing.” This is where the AI truly shines, providing strategic data points for growth.

The Vision of a Connected Brokerage

Cloze’s “Connected Brokerage” concept is about future-proofing a brokerage’s tech stack. It emphasizes an open architecture approach, providing the flexibility to swap out tools while maintaining robust interoperability. This means brokerages aren’t locked into a rigid system. they can adapt to market changes and new innovations seamlessly. The goal is to “increase productivity and give your agents more time to do what matters,” which is client interaction and deal closing. Rod Messick, CEO of Berkshire Hathaway HomeServices Homesale Realty, notes that Cloze is “really more a productivity tool than it is a traditional CRM,” reinforcing the idea of a broader, integrated solution.

Unpacking Cloze CRM: Beyond Basic Contact Management

While the term CRM Customer Relationship Management is commonly used, Cloze CRM appears to transcend basic contact organization.

Based on the website’s description, it’s a tool built to foster deeper relationships and uncover hidden opportunities within an agent’s network.

The core idea is to “strengthen the value of your agents’ sphere,” recognizing that a strong network is paramount in real estate. Aircall.com Reviews

Key Features and Differentiators of Cloze CRM

Automated Activity Logging: Jen Jones, VP at BHHS Homesale Realty, highlights a significant pain point that Cloze addresses: “Cloze is just synching your calls and texts, and logging all of that activity for you.” This automation eliminates the tedious manual data entry that often plagues traditional CRMs, ensuring accurate and comprehensive client interaction records.
Proactive Follow-Up Reminders: Adam Catron, a REALTOR® at F.C. Tucker Company, praises the daily agenda feature: “The daily agenda just reminding you what to do, but also, ‘….hey, you might want to follow up on that email…’ It’s so helpful.” This intelligent prompting helps agents maintain consistent communication and prevents leads from falling through the cracks due to oversight.
Ease of Adoption: A common hurdle with new CRM systems is agent adoption. Chris Reyes, CTO at Brown Harris Stevens, states, “Other CRM rollouts didn’t adoptions because onboarding was so difficult. Cloze has an unbelievably simple onboarding process, and that’s been a real game changer.” This ease of use is critical for maximizing the return on investment in a CRM.
Leveraging Existing Relationships: Dean Rouso, SVP Strategic Innovation at Baird & Warner, mentions that Cloze enables them to “capitalize on existing relationships for routing & recruitment.” This indicates that the CRM isn’t just for new leads, but also helps optimize and monetize an agent’s existing network of contacts.

The “Productivity Tool” Angle

Rod Messick’s comment about Cloze being “more a productivity tool than it is a traditional CRM” is insightful.

This suggests that Cloze is less about just storing data and more about actively guiding agents toward productive actions.

By automating logging and providing timely reminders, it frees up agents to focus on high-value activities like client interactions and negotiations, rather than administrative overhead.

Jay Sheridan, a REALTOR® at Summit Sotheby’s International Realty, perfectly encapsulates this by stating, “Cloze has changed the entire dynamic of how I operate my day. It’s just such a relief.

I don’t have the guilt that I’m not doing the right things anymore. Wealthfront.com Reviews

I don’t have the stress that something’s fallen through the cracks. It’s all right there.

Literally, all I have to do is just log in.” This speaks volumes about the peace of mind and efficiency gains users experience.

Cloze Leads and Marketing: Converting and Engaging

Cloze’s strategy extends beyond a robust CRM.

It actively addresses the critical areas of lead management and marketing.

The platform aims to streamline the process from lead capture to conversion, ensuring that marketing efforts yield tangible results and no potential client is overlooked. Activecollab.com Reviews

Streamlined Lead Management with Cloze Leads

The “Cloze Leads” component is designed to “improve marketing ROI and increase close rates from brokerage-driven leads.” This indicates a focus on efficiency and effectiveness in handling incoming inquiries.

Automated Lead Capture: Ton Coffeng, Broker/Owner of Makelaars van Amsterdam, highlights that “Cloze automatically captures leads from over 15 different sources.” This multi-source integration is crucial for ensuring all incoming leads are consolidated into one system, preventing fragmentation and missed opportunities.
Guaranteed Follow-Up Plans: Coffeng also notes that Cloze ensures “every lead has a follow-up plan, no leads are overlooked, and that we get the visibility we need.” This structured approach to follow-up is vital for converting initial interest into concrete sales opportunities.
Visibility and Tracking: By providing clear visibility into lead status and progress, Cloze helps brokerages keep “sales right on track and supports us in doing more sales!” This transparency is essential for effective pipeline management and performance analysis.

Effective Marketing with Cloze Marketing

The “Cloze Marketing” tool aims to blend the best of both worlds: “the efficiency of one-to-many marketing blasts with the proven effectiveness of personalized outreach.” This hybrid approach is key to engaging a diverse audience while maintaining a personal touch.

Personalized Outreach at Scale: Generating personalized communications can be time-consuming. Cloze aims to automate this, allowing agents to send out mass communications that still feel individual, which is critical for building rapport.
AI-Generated Campaigns: The platform’s ability to build “AI-generated newsletters & campaigns in seconds” is a significant time-saver. This means agents can deploy professional, engaging content without extensive design or writing efforts, ensuring consistent communication with their network.
Driving Engagement: By automating personalized outreach, Cloze Marketing intends to drive higher engagement from clients and prospects. Engaged leads are more likely to convert, directly impacting sales figures.

Performance Metrics and Testimonials: Real-World Validation

The website frequently features testimonials and mentions specific performance metrics, attempting to validate Cloze’s claims with real-world results.

These anecdotes and data points are crucial for establishing credibility and demonstrating the tangible benefits of using the platform.

Quantifiable Sales Increases

Dean Rouso, SVP Strategic Innovation at Baird & Warner, provides a powerful endorsement: “We’ve worked with Cloze for over two years, and sales have surged during that time. Startup-jobs.com Reviews

Some agents have seen sales increases of 50%, 70%, and even 100%. It’s amazing.” While these are individual examples and not guarantees, they illustrate the potential for significant growth attributed to Cloze.

The website also boldly states, “only our AI boosts sales by 36%,” implying an average uplift across users.

This numerical claim, if substantiated by broader data, is a strong selling point.

Enhanced Productivity and Efficiency

Beyond sales, many testimonials focus on the efficiency gains and reduction in administrative burden:

Time Savings: Jay Sheridan’s comment about not having “the guilt that I’m not doing the right things anymore” and the relief that “something’s fallen through the cracks” speaks to the immense time and mental energy saved when a system proactively manages tasks.
Seamless Integration: Stephanie Hrutkay, Director | Digital Resources at Corcoran McEnearney, states, “If you are looking for a platform that is easy to use and fully integrated with your entire technology stack, look no further than Cloze.” This highlights the platform’s ability to fit into existing workflows, reducing friction and maximizing adoption.

“Best-in-Class” Recognition

The website proudly highlights that Cloze was named “Top 5” and “Best-in-Class” in four categories in the “latest T3 Tech 200 report.” While the specific categories aren’t detailed on the homepage, this external validation from an industry report lends significant weight to Cloze’s claims of efficacy and market leadership. Readlang.com Reviews

Such accolades often signify strong performance in areas like user experience, feature set, and overall value.

These collective testimonials and implied performance metrics paint a picture of a platform that delivers substantial improvements in sales, productivity, and agent satisfaction.

Integration and Open Architecture: Future-Proofing Your Tech Stack

The Philosophy Behind Open Architecture

Cloze states that its “approach to open architecture gives you the agility to swap out tools when you want and how you want, while maintaining robust interoperability.” This is a significant promise, as many enterprise software solutions tend to be rigid and create vendor lock-in. An open architecture approach suggests:

Flexibility: Brokerages can choose best-of-breed solutions for specific functions e.g., advanced lead generation tools, specific marketing automation platforms and integrate them with Cloze.
Adaptability: As new technologies emerge or market conditions shift, a brokerage can adjust its tech stack without having to overhaul its entire CRM or operational system.
Increased Productivity: By integrating, data flows smoothly between systems, reducing manual data entry, preventing errors, and ensuring agents have a unified view of their clients and activities. This “increases productivity and give your agents more time to do what matters.”

Examples of Integration Benefits

While the website doesn’t list every specific integration partner, the underlying benefit is clear:

Unified Data: When Cloze connects with email, calendars, phone systems, and lead sources over 15, as mentioned by Ton Coffeng, it creates a comprehensive client profile without agents having to manually input data. This ensures “all that activity for you” is logged, as Jen Jones noted.
Streamlined Workflows: Integration allows for automation of tasks across different applications. For example, a lead captured from an external source can automatically trigger a follow-up sequence within Cloze Marketing, or a meeting scheduled in an external calendar can be linked to a client record in Cloze CRM.
Maximized Existing Investments: Brokerages have often invested in various tools over time. An open architecture means these existing investments aren’t necessarily rendered obsolete. instead, they can be enhanced by Cloze’s centralizing capabilities. Steve Keefe, Owner of Sky Ridge Coldwell Banker, summarizes this well: “Its advanced AI, simple to use design, and ability to integrate seamlessly with other tools my agents use, make it the perfect fit.” This ensures the entire technology stack works cohesively towards common goals.

Customer Support and Resources: Empowering Users

Beyond the technology itself, the Cloze website places emphasis on supporting its users, recognizing that even the most powerful tools require guidance and ongoing assistance. Announcekit.com Reviews

The availability of resources and a commitment to customer relationships are highlighted as key aspects of their service.

Dedicated Resource Center

Cloze provides a “Resource Center” which appears to be a centralized hub for user education and updates. This typically includes:

Product Updates: Keeping users informed about new features and improvements is crucial for maximizing tool utilization.
Customer Testimonials: As seen throughout the site, sharing success stories helps build trust and demonstrates the product’s effectiveness.
New Integrations: Given their open architecture approach, updates on new integration partners would be vital for users looking to expand their tech ecosystem.
How-To Articles: A comprehensive knowledge base of how-to guides is essential for users to troubleshoot issues and learn to leverage all features independently.

Content and Learning Opportunities

The website also points to several specific content types designed to empower users:

Blog: A blog is typically used for industry insights, best practices, and deeper dives into product features, keeping users engaged and informed.
Case Studies: These provide in-depth examples of how specific clients have achieved results with Cloze, offering detailed insights and demonstrating ROI.
Help Center: A standard feature for software companies, the Help Center provides immediate answers to common questions and technical support.
Developers Section: This indicates that Cloze provides resources for developers, likely including APIs, which further supports their open architecture claim and allows for custom integrations.

Human-Powered Approach to Relationships

Cloze states, “At Cloze, our relationships with our clients are the most important asset we have.

Sound familiar?” This echoes the core sentiment of CRM – that relationships are key. Victoria Thomas from F.C. Coggle.com Reviews

Tucker reinforces this: “I love Cloze because they truly value collaboration and our partnership.

Unlike other companies, they genuinely listen to us.” This focus on active listening and partnership suggests a customer-centric approach to support, aiming to build long-term relationships rather than just transactional ones.

This commitment to customer service and resource provision is critical for long-term user satisfaction and adoption, especially in complex B2B software solutions.

Pricing and Accessibility: Getting Started with Cloze

While specific pricing details are not explicitly laid out on the main homepage, Cloze does feature a “Pricing” section, indicating transparency in their cost structure.

More importantly, the website highlights clear pathways for potential clients to explore the platform, emphasizing accessibility and ease of entry. Momentum-3.com Reviews

Discovering Pricing Information

The presence of a “Pricing” link in the main navigation suggests that detailed pricing plans are available on a dedicated page.

For a B2B solution targeting brokerages, pricing often varies based on factors like:

Number of Users: Larger brokerages typically require enterprise-level plans.
Feature Tiers: Different levels of functionality, such as advanced AI insights or specific integrations, might be bundled into higher-tier plans.
Custom Solutions: For very large organizations, custom pricing and tailored solutions are common.

It’s probable that the pricing page would offer various tiers or require a direct consultation for a personalized quote, given the complexity of real estate brokerage operations.

Ease of Entry and Exploration

Cloze makes it easy for interested parties to learn more and potentially get started:

“Try it Now” Option: This is a strong indicator of either a free trial period or a straightforward onboarding process, allowing potential users to experience the platform firsthand without a significant upfront commitment. This low barrier to entry is crucial for encouraging adoption.
“See a Demo” Option: For brokerages considering a significant software investment, a personalized demo is invaluable. It allows them to see the platform in action, ask specific questions relevant to their operations, and understand how Cloze can address their unique challenges. This is particularly important for complex AI-powered solutions.
No Barrier to Entry: Matthew Leone of Brown Harris Stevens explicitly states, “There was no barrier to entry,” as one of the key reasons they chose Cloze. This suggests that the initial setup, migration, or learning curve is minimal, which is a major advantage for busy real estate professionals. This ease of implementation significantly reduces the friction often associated with adopting new enterprise software.

The clear calls to action for demos and trials, combined with testimonials praising ease of adoption, suggest that Cloze aims to make the transition to their platform as smooth as possible for brokerages, recognizing that complexity and high initial hurdles are often deterrents for new technology adoption. Rock.com Reviews

Frequently Asked Questions

What is Cloze.com?

Cloze.com is an AI-powered real estate solution designed for brokerages, offering tools for CRM, marketing, lead management, and AI insights to enhance profitability, productivity, and client relationships.

Who is Cloze.com designed for?

Cloze.com is specifically designed for real estate brokerages and their agents, aiming to streamline operations and boost sales performance within the real estate industry.

Does Cloze.com offer a CRM?

Yes, Cloze.com includes a dedicated Cloze CRM component that aims to help agents uncover new deals, manage existing ones, and strengthen the value of their client sphere.

How does Cloze.com use AI?

Cloze.com leverages AI to identify hidden opportunities, amplify networks, multiply productivity through automation, and accelerate profitability by providing insights for lead routing, mortgage capture, and agent performance.

Can Cloze.com help increase sales?

Yes, the website features testimonials from clients claiming significant sales increases, with one stating “some agents have seen sales increases of 50%, 70%, and even 100%” and a general claim that their AI boosts sales by 36%. Threema.com Reviews

Is Cloze.com easy to use?

Based on customer testimonials, Cloze.com is described as having an “unbelievably simple onboarding process” and being “easy to use,” contributing to high agent adoption rates.

Does Cloze.com integrate with other tools?

Yes, Cloze.com emphasizes an “open architecture” approach, allowing for seamless integration with an agent’s existing technology stack and other tools.

What is the “Connected Brokerage” concept?

The “Connected Brokerage” concept refers to Cloze’s holistic approach to integrating all aspects of real estate operations CRM, marketing, leads, AI insights into one cohesive platform to maximize efficiency and profitability.

Does Cloze.com help with lead management?

Yes, the “Cloze Leads” component automatically captures leads from over 15 different sources and ensures every lead has a follow-up plan, improving marketing ROI and close rates.

What kind of marketing tools does Cloze.com offer?

Cloze Marketing combines efficient one-to-many marketing blasts with personalized outreach, and can generate AI-powered newsletters and campaigns in seconds. Rightmessage.com Reviews

Does Cloze.com have a mobile app?

Yes, customer testimonials highlight that Cloze has “100% functionality in its mobile application,” allowing agents to work efficiently on the go.

What kind of support does Cloze.com offer?

Cloze.com provides a Resource Center with product updates, customer testimonials, new integrations, how-to articles, a blog, case studies, and a Help Center.

Can Cloze.com automate tasks?

Yes, Cloze.com automates tasks like contact info updates, action item reminders, and logging calls and texts, reducing administrative burden for agents.

Is there a demo available for Cloze.com?

Yes, the website offers a “See a Demo” option for prospective clients to experience the platform firsthand.

How does Cloze.com help with agent productivity?

Cloze.com multiplies agent productivity by automating mundane tasks, providing proactive follow-up reminders, and enabling faster and more efficient work through its mobile-first app. Helium.com Reviews

Does Cloze.com focus on relationships?

Yes, Cloze emphasizes that “relationships with our clients are the most important asset,” and its AI focuses on strengthening “real connections” to drive sales.

Where can I find pricing information for Cloze.com?

Cloze.com has a “Pricing” section in its navigation menu where detailed information about its cost structure is likely available.

Does Cloze.com provide insights for brokerages?

Yes, Cloze AI Insights identify opportunities to improve mortgage capture, agent recruitment, lead attribution, and lead routing for brokerages.

Is Cloze.com recognized in the industry?

Yes, Cloze.com states it was named “Top 5” and “Best-in-Class” in four categories in the latest T3 Tech 200 report, indicating industry recognition.

Can Cloze.com help with agent retention and recruitment?

Yes, the platform helps strengthen networks to “recruit smarter agents” and capitalize on existing relationships for recruitment, suggesting benefits for agent retention and acquisition. Portal.com Reviews

Cloze.com Reviews