Breeze HubSpot Enrichment: Supercharging Your CRM with AI-Powered Data

If you’re looking to give your HubSpot CRM a serious upgrade, one of the best ways to do it is by into data enrichment, and that’s where Breeze HubSpot enrichment comes into play. Think of it like this: your CRM probably has a lot of contacts and companies, but sometimes the details are a bit sparse, right? Maybe you have a name and an email, but what about their job title, the company’s annual revenue, or even what technologies they use? That’s where data enrichment steps in, transforming those basic entries into rich, detailed profiles. It’s not just about filling in blanks. it’s about getting a clearer, more complete picture of who you’re talking to.

HubSpot has really stepped up its game with Breeze Intelligence, their AI-powered solution designed specifically for this. It’s meant to take over and significantly improve upon the older, more limited HubSpot Insights feature, which is actually set to phase out for free automatic enrichment on March 17, 2025. So, if you’ve been relying on Insights, you’ll definitely want to pay attention to Breeze. This shift means businesses need to adapt, but it also brings a ton of new possibilities for smarter, more targeted sales and marketing efforts. By leveraging tools like Breeze, you’re not just collecting data. you’re turning it into actionable insights that can genuinely boost your bottom line and help you build stronger relationships with your customers.

What’s the Big Deal with Data Enrichment in HubSpot?

So, what exactly is data enrichment, and why should you even care, especially if you’re using HubSpot? In simple terms, data enrichment is like giving your CRM records a full, detailed makeover. You start with some basic information, say, a name and a company website, and then an enrichment tool goes out and finds a whole bunch of other relevant details to add to that record automatically. We’re talking job titles, company size, industry, revenue figures, social media profiles, and even the technologies a company uses.

For anyone using HubSpot, this is a huge deal. Your CRM is only as powerful as the data it holds. If your data is incomplete, outdated, or just plain messy, you’re essentially flying blind. Here’s why having rich, accurate data in your HubSpot CRM is absolutely crucial:

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• Making Informed Decisions: With a comprehensive view of your contacts and companies, you can make smarter decisions about who to target, what to say, and when to say it. No more guesswork!
• Personalized Outreach: Imagine sending an email that directly addresses a prospect’s industry challenges or references their company’s recent growth. That’s way more effective than a generic message, right? Enriched data lets you craft truly personalized messages that resonate.
• Improved Lead Qualification and Scoring: When you have more data points, you can build much more accurate lead scoring models. This means your sales team spends less time chasing unqualified leads and more time on the ones most likely to convert.
• Efficient Workflows: Manual data entry and research are huge time sinks. Data enrichment automates much of this, freeing up your sales and marketing teams to focus on high-value activities, like actually engaging with prospects and customers.
• Better Segmentation: Want to target all companies in the tech industry with 50-200 employees that use a specific marketing automation tool? Enriched data makes that kind of precise segmentation possible, leading to more effective campaigns.

Meet Breeze Intelligence: HubSpot’s Game-Changing Solution

For a while now, HubSpot has been making moves to enhance its AI capabilities across the platform. A big part of that journey was acquiring Clearbit, a well-known data enrichment tool. Out of this acquisition and HubSpot’s broader AI strategy, Breeze Intelligence was born. It’s now a core part of the larger “Breeze” AI suite, which aims to power the entire HubSpot customer platform, offering tools from AI assistants to specialized “agents” for content, sales prospecting, and customer service.

At its heart, Breeze Intelligence is all about providing AI-powered data enrichment and analysis. Its core purpose is to help you refine your prospect and customer data, giving you a much clearer, more up-to-date, and actionable understanding of who you’re engaging with. Generating HubSpot API Keys (The Modern Way): Your Guide to Private Apps and Secure Integrations

The Sunset of HubSpot Insights: What You Need to Know

Now, here’s something important to mark on your calendar: HubSpot Insights, which used to automatically enrich company records for free, is getting phased out. As of March 17, 2025, HubSpot Insights will no longer automatically update company records with new data. What does this mean for you?

• Existing data will stay, but won’t update: Any historical Insights data already in your CRM will remain, but it won’t receive fresh updates.
• No more free enrichment for new records: If you create new company records after this date, they won’t be automatically enriched by Insights anymore. You’ll either have to manually add details or switch to an alternative solution like Breeze Intelligence.
• Impact on Workflows: If your lists, workflows, or lead scoring models rely heavily on data populated by HubSpot Insights, you’ll definitely need to adjust your processes to avoid any disruptions.

The transition to Breeze Intelligence is HubSpot’s answer to the shortcomings of Insights, like outdated or incomplete data. Breeze’s AI-driven model is designed to ensure better accuracy and deeper insights by analyzing larger datasets and providing timely updates tailored to your needs. So, while change can feel like a hassle, this move is really about giving you a more powerful and reliable tool for your data needs.

Key Features That Make Breeze Intelligence Shine

Alright, let’s talk about what makes Breeze Intelligence such a valuable addition to your HubSpot toolkit. It’s packed with features designed to take your data from basic to brilliant.

Comprehensive Data Enrichment

This is probably the biggest reason you’d look at Breeze. It automatically fills in those crucial gaps in your contact and company records. We’re not just talking about a couple of fields. Breeze Intelligence can add over 40 attributes, giving you a truly holistic view. Smarter Choices for Your Business: The Best HubSpot Alternatives

What kind of data are we talking about?

• Firmographics: This includes vital company details like industry, annual revenue, employee count, founding year, and even how much funding they’ve raised. Knowing these helps you understand the company’s scale and market position.
• Technographics: Curious about what technologies a company uses? Breeze can pull that in, which is super helpful for understanding their existing tech stack and where your solution might fit.
• Contact Details Company-level: You can get company phone numbers, address details city, state, country, postal code, and even key social media profiles like LinkedIn or Facebook pages. However, it’s worth noting that Breeze Intelligence does not include contact-specific email or phone numbers directly as a key property for enrichment.
• Job Titles and Roles: For individual contacts, it can enrich details like their job title and employer, which is massive for personalizing outreach.

Breeze Intelligence taps into a massive database, boasting over 200 million buyer and company profiles. That’s a huge pool of information to draw from!

AI-Powered Accuracy and Updates

One of the coolest things about Breeze Intelligence is its use of AI and Large Language Models LLMs. This isn’t just a simple lookup tool. it uses advanced AI to process data faster and more intelligently, aiming for more accurate and reliable information.

What does that mean for you?

• Smarter Data Processing: AI helps Breeze make sense of vast amounts of information, ensuring the data it pulls in is relevant and correct.
• Continuous Enrichment: For higher-tier plans, Breeze offers continuous enrichment, meaning existing records get updated monthly as new data becomes available. People change jobs, companies grow, and data gets stale fast – this feature helps keep your CRM fresh without you lifting a finger after the initial setup.

Buyer Intent Signals

Imagine knowing which companies are actively browsing your website, even if they haven’t filled out a form yet. Breeze Intelligence gives you that superpower! Mastering HubSpot’s AI: Your Ultimate Guide to Smarter Business Growth

• Tracking Website Behavior: It tracks how visitors interact with your site, looking for signals that indicate a strong interest in your products or services.
• Identifying High-Intent Prospects: This helps you spot “warm” leads who are showing real buying intent, allowing your sales team to prioritize their efforts and reach out when the prospect is most receptive. This means focusing on opportunities that are more likely to convert.

Dynamic Form Shortening

Let’s be honest, long forms are a conversion killer. Breeze Intelligence has a neat trick up its sleeve to combat this: dynamic form shortening.

• Pre-populating Fields: When a visitor fills out a HubSpot form, Breeze checks its vast enrichment database for existing data. If it finds information like their company, industry, or even their job title, it can pre-populate those fields for them.
• Increased Conversions: By only displaying the fields that can’t be enriched, your visitors see shorter, less intimidating forms, which often leads to higher completion rates and more leads for you.

Seamless Native Integration with HubSpot

This is a huge advantage. Because Breeze Intelligence is a HubSpot product, it’s built directly into the HubSpot ecosystem.

• No Juggling Tools: You don’t need to mess around with third-party connectors or constantly switch between different platforms. All the enrichment happens right within your HubSpot CRM.
• Streamlined Workflows: This native integration means enriched data is immediately available for your marketing campaigns, sales sequences, and customer service efforts, keeping your entire team on the same page.

Automated Data Hygiene

Maintaining a clean and accurate database is often a huge headache. Breeze Intelligence helps with this by continuously updating your records, which means less manual work for your team. It’s all about reducing the impact of data decay and ensuring your CRM reflects the current reality.

How Breeze Intelligence Elevates Your HubSpot Workflows

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Enhanced Lead Qualification and Scoring

Remember how we talked about better lead scoring? With Breeze, you’re not just scoring leads based on basic form fills. You get rich firmographic and demographic data, buyer intent signals, and more. This means:

• More Accurate Scoring Models: You can create sophisticated scoring rules that truly reflect your ideal customer profile and buying signals.
• Prioritize High-Value Leads: Your sales team can immediately see which leads are the most promising, allowing them to focus their energy where it matters most and shorten sales cycles.

Supercharged Segmentation and Personalization

Generic campaigns are a thing of the past. Breeze Intelligence arms you with the data you need to create truly targeted and personalized experiences.

• Hyper-Targeted Campaigns: Segment your audience with incredible precision based on industry, company size, job role, technologies used, and even specific buyer intent.
• Craft Relevant Messaging: When you know a prospect’s company revenue or the challenges typically faced by their industry, you can tailor your marketing and sales messages to speak directly to their pain points and needs.

Streamlined Sales Prospecting and Outreach

Sales teams often spend way too much time researching prospects before making contact. Breeze Intelligence slashes that time.

• Context at Their Fingertips: Sales reps have immediate access to a comprehensive profile, including company information, job titles, and buyer intent. This means they can have more informed, confident conversations right from the start.
• Reduced Research Time: No more digging through LinkedIn or company websites to find basic information. Breeze does the heavy lifting, letting your sales team focus on engaging and closing deals.

Improved Reporting and Analytics

With more complete and accurate data flowing into your HubSpot CRM, your reporting and analytics become much more robust.

• Deeper Insights: You can analyze trends and campaign performance with a full picture of your customer base, leading to better strategic decisions.
• Clearer ROI: By understanding the full context of your leads and customers, you can more accurately attribute success and measure the return on your marketing and sales investments.

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Getting Started with Breeze HubSpot Enrichment

Ready to give your HubSpot data a boost? Getting started with Breeze Intelligence is pretty straightforward, especially since it’s built right into the platform.

First off, you’ll generally find Breeze Intelligence under the Breeze > Overview section in your HubSpot account, or specifically under the “Intelligence” tab.

Here’s how you can typically enrich your data:

• Automatic Enrichment: You can configure settings so that new contact and company records are automatically enriched as soon as they’re created in HubSpot. This is a “set it and forget it” option for new incoming data.
• Continuous Enrichment: This is a fantastic feature, especially for higher-tier plans. It means existing records in your CRM will be updated monthly as new data becomes available. The best part? After the initial enrichment, continuous updates typically don’t consume additional credits for those records, helping to keep your data fresh without constant cost.
• Manual/Bulk Enrichment: Sometimes you need to update existing records on demand. You can manually enrich individual contact or company records by navigating to them in your CRM, clicking the “Actions” dropdown, and selecting “Enrich data.” You can also select multiple records from a view or list and enrich them in bulk.

Important Note on Permissions: To enrich contact or company records, a user typically needs “Super Admin” permissions or specific “Enrich record” permissions within HubSpot.

Also, a quick heads-up: when using any AI features, including those within Breeze, always be mindful about the information you share in prompts. Avoid putting in sensitive data, as a general best practice for data privacy and security. Why Blend HubSpot Data with Power BI?

Understanding Breeze Intelligence Pricing hubspot breeze data enrichment pricing

Let’s talk money, because that’s always a big question with these kinds of tools. Breeze Intelligence operates on a credit-based system, and it’s an add-on that comes on top of your regular HubSpot subscription Starter, Professional, or Enterprise.

Here’s the basic breakdown of how the pricing works:

• What Consumes a Credit? Generally, one credit equals one enriched CRM record within HubSpot. So, if you enrich a company record, that’s one credit. If you enrich a contact record, that’s another credit.
• Add-On Structure: You’ll purchase credit bundles on top of your existing HubSpot plan. The pricing per credit can vary slightly depending on your HubSpot subscription tier, with higher tiers sometimes getting a better rate. For instance, in early 2025, a Starter plan might pay around $50/month for 100 credits, while more expensive plans might pay $30/month for 100 credits.
• Pricing Tiers: HubSpot offers different credit tiers, such as 100, 1,000, and 10,000 credits per month.
  • For example, you might see tiers like:
    • 100 Credits – around $30-$50/month good for small-scale enrichment
    • 1,000 Credits – around $150/month for growing businesses
    • 10,000 Credits – around $700/month for high-volume needs
  • Keep in mind that these prices can change, so always check the most current information directly from HubSpot.
• The “Re-enrichment” Perk: This is an important detail! For the 1,000 and 10,000 credit tiers, Breeze has a powerful re-enrichment feature. After a record is initially enriched and uses one credit, Breeze will continue to update that record in the background monthly without costing you additional credits for those ongoing updates. This is super helpful for keeping your data fresh over time without constantly draining your credit balance.

It’s a two-part pricing model: your HubSpot subscription plus the credit-based add-on. This means your costs can be a bit variable. a successful marketing campaign that brings in a ton of new leads could mean higher credit usage. It’s a good idea to monitor your usage and plan accordingly.

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Breeze Intelligence vs. Other Enrichment Tools and HubSpot Insights

When you’re thinking about data enrichment, Breeze Intelligence isn’t the only player out there. It’s helpful to see how it stacks up against what you might already know, like the old HubSpot Insights, and other popular third-party tools.

Breeze vs. HubSpot Insights

The biggest takeaway here is that Breeze Intelligence is HubSpot’s modern replacement for HubSpot Insights.

• Depth of Data: While Insights provided some basic company-level data for free like industry and revenue, it was often limited and could become outdated. Breeze, on the other hand, provides a much more comprehensive and accurate set of attributes, drawing from over 200 million profiles and powered by AI.
• Paid vs. Free: The key difference is the pricing model. Insights offered some automatic enrichment for free, but Breeze operates on a credit-based, paid system. This shift means a more robust solution, but also a direct cost.
• Contact Enrichment: Insights primarily focused on company data. Breeze significantly expands this to include contact-level enrichment like job titles and roles, providing a more complete picture for both companies and individuals.

Breeze vs. Third-Party Tools e.g., ZoomInfo, Apollo, Hublead

There are many great data enrichment tools out there, and some, like ZoomInfo, Clearbit before HubSpot’s acquisition, and Apollo, are quite popular.

Here’s how Breeze often compares:

• Native Integration Advantage: This is where Breeze really shines. Because it’s a native HubSpot product, the integration is seamless. There’s no need for complex setups, external connectors, or worrying about data syncing issues between different platforms. This makes for a much smoother user experience and less administrative hassle.
• Pricing Comparisons: Tools like ZoomInfo can come with hefty, high-cost subscription models that might be prohibitive for smaller to mid-sized businesses. Breeze’s credit-based, pay-as-you-go model often offers more flexibility and can be a more affordable option for many teams, especially those with varying data enrichment needs.
• Data Accuracy and Comprehensiveness: Breeze leverages the extensive database originally from Clearbit, enhanced with HubSpot’s AI, to provide reliable and up-to-date information. While other tools also boast large databases and high accuracy rates some claiming 70-90% match rates for third-party solutions that include continuous enrichment, Breeze’s continuous enrichment feature helps maintain that accuracy over time within HubSpot.
• Specific Use Cases:
  • LinkedIn Data: If your primary need is to pull rich LinkedIn profile data directly into HubSpot, tools like Hublead a Chrome Extension or LeadCRM specialize in this, offering one-click syncing of job titles, company info, and even LinkedIn conversation sync.
  • External Ecosystems: If you operate heavily outside the HubSpot ecosystem or need data enrichment for multiple CRMs and platforms, some third-party tools might offer broader integration capabilities, though this often comes with more complexity and cost.

Ultimately, for businesses deeply embedded in HubSpot, Breeze Intelligence offers a powerful, natively integrated solution for data enrichment that often strikes a good balance between cost, features, and ease of use. However, it’s always smart to evaluate your specific needs and budget to see if a specialized third-party tool might complement Breeze for particular data requirements. Supercharge Your HubSpot: A Real Look at App Cards

Best Practices for Maximizing Your Data Enrichment Efforts

Getting Breeze Intelligence set up in HubSpot is a great first step, but to really make the most of it, you need a strategy. Here are some best practices that’ll help you get the best out of your data enrichment efforts:

• Define Clear Goals: Before you start enriching everything, figure out why you’re doing it. What specific outcomes do you want to achieve? Is it to improve lead quality, segment your audience better, or personalize your marketing? Having clear goals helps you prioritize which data points are most important to enrich.
• Identify Key Data Points: Not all data is created equal. Focus on enriching the data points that directly impact your business goals. For contacts, think job titles, seniority, and professional skills. For companies, focus on industry, revenue, employee count, and technology stack. These are the details that drive conversions and engagement.
• Regular Data Audits and Cleansing: Data enrichment is powerful, but it’s not a magic bullet for a messy CRM. Make sure you have a routine for regularly auditing your HubSpot database. Look for outdated or incorrect information and duplicate entries. Clean data is the foundation for effective enrichment and leads to better decision-making.
• Leverage Automation Effectively: HubSpot workflows are your best friend here. Use them to automate the data enrichment process for new and existing records. You can set up workflows to trigger enrichment automatically when a new contact is added, or to continuously refresh older records. This keeps your CRM organized without a ton of manual input.
• Create Custom Fields When Needed: If Breeze pulls in a data point that doesn’t have a standard field in HubSpot, don’t be afraid to create a custom field for it. This ensures all that valuable enriched data has a home in your CRM.
• Train Your Team: This is a big one. Make sure your sales, marketing, and customer service teams understand how Breeze Intelligence works, what data is available, and how to use it in their daily tasks. Knowledge is power, and knowing how to access and apply enriched data means they can be more effective.

By integrating these practices, you’ll ensure that your investment in Breeze HubSpot enrichment truly pays off, turning your CRM into a dynamic, intelligent hub for all your customer interactions.

Frequently Asked Questions

What kind of data can Breeze Intelligence enrich?

Breeze Intelligence can enrich your HubSpot CRM with a wide range of company and contact data. For companies, this includes firmographics like industry, annual revenue, employee count, founding year, funding status, and even the technologies they use. For individual contacts, it can add details like job titles, job roles, and associated company information.

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How does Breeze Intelligence improve data accuracy?

Breeze Intelligence uses AI and Large Language Models LLMs to process and source data, making the enrichment process faster and smarter. It draws from over 200 million buyer and company profiles and offers continuous enrichment for existing records in higher tiers, which means your data is regularly updated as new information becomes available, helping to combat data decay and ensure your records are fresh.

Is Breeze Intelligence a replacement for HubSpot Insights?

Yes, Breeze Intelligence is HubSpot’s next-generation data enrichment solution, specifically designed to replace and improve upon the functionality of the older HubSpot Insights. As of March 17, 2025, HubSpot Insights will no longer automatically enrich new company records for free, making Breeze Intelligence the go-to option for HubSpot users seeking automated data enrichment.

How does the credit system work for Breeze Intelligence?

Breeze Intelligence operates on a credit-based system, which you purchase as an add-on to your HubSpot subscription. Typically, one credit is consumed for each CRM record contact or company that gets enriched. For higher-tier credit plans e.g., 1,000 or 10,000 credits, the system often includes a re-enrichment feature where existing records are updated monthly without consuming additional credits after the initial enrichment.

Can I use Breeze Intelligence with any HubSpot plan?

Breeze Intelligence is available as an add-on across HubSpot’s Starter, Professional, and Enterprise subscriptions. While the features are accessible, the specific pricing and credit benefits like continuous re-enrichment might vary depending on your core HubSpot plan tier. Is Using a VPN Legal in the Cayman Islands?

Does Breeze Intelligence provide contact phone numbers or email addresses?

While Breeze Intelligence enriches records with a lot of valuable data, it’s important to note that it generally does not include contact-specific email addresses or direct phone numbers as part of its core enrichment properties for individual contacts. It primarily focuses on firmographic data, technographic data, and company-level contact details like website, social profiles, and main company phone numbers.