When it comes to the best number of hashtags to use on Instagram, the direct answer is that while Instagram allows up to 30 hashtags per post, the optimal range for most users and content types is typically between 5 and 11 hashtags. This sweet spot aims to maximize discoverability without appearing spammy. To drill down on what works best for your specific niche and goals, you’ll need to experiment with different quantities and types of hashtags. Consider using a mix of broad, niche, and branded hashtags to reach a wider yet targeted audience. For a practical approach to boosting your social media presence and ensuring your content gets seen, exploring tools that streamline your strategy can be incredibly beneficial. You might find a free growth marketing tool like 👉 Free Growth Marketing Tool incredibly helpful for analyzing what hashtags perform best, scheduling posts, and truly understanding your audience.

This balanced approach helps you leverage Instagram’s algorithm effectively. Overusing hashtags can sometimes lead to your content being flagged as spam or simply ignored by users, while too few might limit your reach. The goal is to find that ‘ideal number of hashtags for Instagram’ that resonates with the platform’s current best practices and your audience’s behavior. For instance, best hashtags to use on Instagram reels might lean towards more descriptive, action-oriented terms to capture short-form attention, whereas best art hashtags to use on Instagram could incorporate specific mediums or movements. Ultimately, how many hashtags on Instagram should I use often comes down to testing what resonates with your specific content and audience. What hashtags to use on Instagram is as crucial as the quantity itself.

Table of Contents

The Evolving Landscape of Instagram Hashtags

The world of Instagram is constantly shifting, and what worked yesterday might not be the most effective strategy today.

Understanding the best number of hashtags to use on Instagram isn’t a static answer.

It’s a dynamic one that requires ongoing attention to platform updates and user behavior.

Historically, many marketers advocated for using all 30 available hashtags, believing more was always better for visibility.

However, as Instagram’s algorithm has grown more sophisticated, the emphasis has shifted towards quality and relevance over sheer quantity.

From Quantity to Quality: Instagram’s Algorithm Shift

In the early days of Instagram, stuffing your captions and comments with 30 hashtags was a common tactic to maximize reach.

The algorithm largely favored this approach, pushing content with more tags to a broader audience.

However, this led to a lot of irrelevant content appearing in hashtag feeds, diminishing the user experience.

Initial Approach: Maximize all 30 hashtag slots.
Result: Increased reach, but often at the cost of relevance.
User Experience: Cluttered hashtag feeds, perceived as spammy.

Over time, Instagram began to de-emphasize this volume-centric strategy. The platform’s goal is to connect users with the most relevant and engaging content possible. This means that posts with a high number of irrelevant or generic hashtags might actually perform worse than those with a smaller, highly targeted set. Data suggests that Instagram now prioritizes content that genuinely engages users within specific niches. For example, a study by Social Insider found that posts with between 5 and 10 hashtags performed best for engagement rates, though optimal numbers can vary by industry. This shift highlights why understanding the best hashtags to use on Instagram is now paramount, moving beyond just the count.

The Rise of Niche and Relevant Hashtags

Instead of casting a wide net with generic terms, the modern Instagram strategy emphasizes precision. Using niche and highly relevant hashtags helps you connect with a truly interested audience, leading to higher engagement rates and better conversion potential. For instance, if you’re a ceramist, using #ceramics is good, but #handmadepottery or #contemporaryceramics might connect you with a more engaged group. Best photo dimensions for instagram

Broad Hashtags: #art, #photography, #fashion – while popular, they face immense competition.
Niche Hashtags: #abstractexpressionism, #streetphotography_bw, #sustainablefashion – these target specific communities.
Brand-Specific Hashtags: #YourBrandName, #YourBrandCampaign – excellent for building community and tracking user-generated content.

The ideal number of hashtags for Instagram now often balances a few broad terms for wider visibility with a majority of niche and relevant tags to capture highly interested users. This strategic blend is crucial for those asking what hashtags to use on Instagram to actually see tangible results. It’s not just about getting eyeballs. it’s about getting the right eyeballs.

Optimal Hashtag Numbers: Breaking Down the Data

Determining the “best” number of hashtags for Instagram is less about a hard-and-fast rule and more about understanding the nuances of how different quantities impact reach and engagement.

While Instagram allows up to 30, various studies and expert opinions converge on a more moderate approach.

The Sweet Spot: 5-11 Hashtags

Many digital marketers and data analyses point to a range of 5 to 11 hashtags as the sweet spot for optimal engagement and reach on Instagram. This range seems to strike a balance between providing enough context for the algorithm and potential users, without appearing spammy or overwhelming.

Studies by Sprout Social and Hootsuite have shown varying results, but often highlight that going significantly beyond 11 can lead to diminishing returns, and in some cases, even lower engagement.
Engagement Rate: Posts using this range often see higher engagement rates compared to those with fewer or more hashtags. For example, a study by Influencer Marketing Hub in 2021 suggested that posts with 11 hashtags averaged the highest reach, at around 7.7%, for accounts with under 100k followers.
Algorithm Preference: It’s speculated that Instagram’s algorithm may implicitly favor content that appears more organic and less overtly optimized for reach through sheer hashtag volume. This aligns with the platform’s broader push towards authenticity.

When considering how many hashtags on Instagram should I use, aiming for this 5-11 range is a solid starting point for most content creators and businesses. It allows you to include a mix of broad, niche, and branded terms without cluttering your caption or comment section.

Hashtag Strategy for Different Content Types

The optimal number might also vary slightly depending on the content type and the specific goals of your post. For instance, best hashtags to use on Instagram Reels might differ from standard feed posts.

For Instagram Feed Posts Photos & Carousels

For static images and carousel posts, where the user is likely to spend a bit more time, the 5-11 range works exceptionally well.

You have more space for descriptive captions, and the hashtags complement the content without overshadowing it.

Example: A food blogger might use #halalfoodie niche, #foodphotography broad, #homemade descriptive, #dinnerideas searchable, and #recipeoftheday relevant.
Tip: Consider placing hashtags in the first comment rather than the caption to keep your caption clean, although Instagram states it makes no difference to performance.

For Instagram Reels

Reels are short-form video content designed for quick consumption and virality.

The hashtag strategy here might lean towards highly searchable, trending, and succinct tags. Best hashtags to get more likes and followers on instagram

While the 5-11 rule still applies, you might emphasize trending audio and relevant challenges in your hashtag selection.

Example: A fitness coach might use #workoutmotivation broad, #reelsfitness niche for Reels, #homegym specific, #fitnesstips searchable, and a trending audio hashtag.
Focus: Think about discoverability within the Reels tab and through trending content. Best hashtags to use on Instagram Reels are often those that quickly convey the video’s theme.

For Instagram Stories

While Stories don’t have the same permanent discoverability as feed posts or Reels, you can still use hashtags.

One to three highly relevant hashtags, often placed subtly or hidden, can increase reach.

Method: Use the hashtag sticker or simply type out a few tags. You can pinch them down to be almost invisible or place them under other elements.
Goal: Reach a slightly wider audience within the 24-hour window.

Understanding these subtle differences in how many hashtags on Instagram should I use for various formats can significantly refine your strategy and improve your overall performance.

Crafting an Effective Hashtag Strategy

Beyond just the quantity, the quality and relevance of your hashtags are paramount.

A well-thought-out hashtag strategy involves research, categorization, and continuous optimization.

Researching Relevant Hashtags

Finding the right hashtags isn’t a shot in the dark. it requires research.

The goal is to identify hashtags that are active, relevant to your content and audience, and ideally, not overly saturated by competitors.

Instagram’s Native Search

Your first stop should be Instagram itself.

Use the search bar to explore hashtags related to your niche. Best instagram scheduler 2021

Start Broad: Type in a broad keyword e.g., “Islamic art”. Instagram will show you related hashtags and their post counts.
Go Niche: Click on a broad hashtag and look at the “Related” section. This often uncovers more specific and less saturated tags e.g., #Islamiccalligraphy, #mosqueart.
Spy on Competitors: See what hashtags successful accounts in your niche are using. Don’t copy blindly, but use them as inspiration.

Hashtag Research Tools

Several third-party tools can provide deeper insights into hashtag performance, trends, and related tags.

Tailwind: Remember our affiliate link 👉 Free Growth Marketing Tool Tools like Tailwind offer hashtag suggestions, performance analytics, and even smart scheduling features to help you optimize your posting strategy. They can analyze your content and recommend best hashtags to use on Instagram based on their data.
Flick.tech or Later: These platforms offer hashtag generators, difficulty scores, and analytics to help you identify high-performing tags.
Key Metric: Look for hashtags with a moderate number of posts e.g., 50,000 to 500,000. These are often active enough to provide reach but not so saturated that your content gets lost instantly. Extremely large hashtags millions of posts are very competitive, while tiny ones hundreds of posts might not have enough audience.

Categorizing Your Hashtags

To maintain a balanced and effective strategy, it’s helpful to categorize your hashtags into different types.

This ensures you’re hitting various points of discoverability.

Broad/High-Volume Hashtags

These are general, popular tags that offer wide reach but also high competition.

Use a few of these to get your content in front of a larger audience.

Examples: #art, #photography, #travel, #food.
Purpose: Initial visibility, broad appeal.

Niche/Specific Hashtags

These are more targeted tags that connect you with a specific community or interest group.

They often lead to higher engagement from a more relevant audience.

Examples: #islamicarchitecture, #minimalistdesign, #veganrecipes, #analogphotography.
Purpose: Targeted reach, higher engagement, community building. If you’re focusing on best art hashtags to use on Instagram, this category will be crucial.

Branded Hashtags

These are unique to your brand, campaign, or community.

They are excellent for tracking user-generated content, running campaigns, and fostering brand loyalty. Best hashtags search

Examples: #YourBrandName, #YourProductLaunch, #MyCreativeJourney.
Purpose: Brand recognition, community engagement, content aggregation.

Location-Specific Hashtags

If your content or business is tied to a physical location, using location-specific hashtags can connect you with local audiences.

Examples: #LondonFoodie, #NYCPhotography, #DubaiArtist.
Purpose: Local discoverability, targeting geographic communities.

Trending Hashtags Use with Caution

These are hashtags related to current events, holidays, or viral topics.

Use them only if they are genuinely relevant to your content, otherwise, it can backfire.

Examples: #EidMubarak if relevant to your content, #earthday if your post is about sustainability.
Caution: Don’t shoehorn irrelevant trending hashtags just for reach. it can damage your credibility.

By categorizing your hashtags, you can easily build sets of 5-11 tags that effectively cover broad reach, niche targeting, and brand building, providing a comprehensive answer to what hashtags to use on Instagram.

Placement and Best Practices

Once you’ve identified your optimal number and types of hashtags, the next step is to implement them effectively.

Where you place them and how you interact with them can influence their performance.

Caption vs. First Comment: Does it Matter?

This is a frequently debated topic, but Instagram has publicly stated that it makes no difference to the algorithm where you place your hashtags. Whether they are in your caption or the first comment, they will contribute equally to your post’s discoverability.

Caption Placement:
- Pros: All in one place, no need for a separate action after posting.
- Cons: Can make your caption look cluttered, especially if you use many hashtags.
First Comment Placement:
- Pros: Keeps your caption clean and readable, allowing your message to shine.
- Cons: Requires an immediate follow-up comment, which can be forgotten. If you delete the comment, the hashtags are removed.
Recommendation: For a cleaner aesthetic, many professionals prefer placing hashtags in the first comment. This is largely a stylistic choice rather than a performance one.

Don’t Hide or Stuff Hashtags

While some users try to hide hashtags by making them the same color as the background or burying them deep in long captions, these tactics are generally discouraged.

Instagram’s algorithm is smart enough to detect these attempts and may penalize your content.

Similarly, “hashtag stuffing” – using a high volume of irrelevant hashtags – can also negatively impact your reach. Best hashtags to get more likes on instagram

Avoid: Using white text on a white background, or repeating the same hashtag multiple times.
Focus: Be transparent and relevant. The goal is to connect with an audience, not to trick the algorithm.

Refresh Your Hashtag Sets Regularly

The world of Instagram is dynamic, and hashtag trends can change rapidly.

What worked well last month might not be as effective today.

Regularly reviewing and refreshing your hashtag sets is crucial for sustained performance.

Monthly Review: Set a reminder to review your hashtag performance monthly.
Tools: Use Instagram Insights or third-party analytics tools like our recommended 👉 Free Growth Marketing Tool to see which hashtags are driving impressions and engagement.
New Trends: Stay on top of current events, popular culture, and industry trends to identify new, relevant hashtags.
A/B Testing: Experiment with different combinations of hashtags across similar posts to see which sets perform best for your audience. For example, test one post with 7 hashtags and another with 11, then analyze the reach and engagement.

By adhering to these best practices, you ensure that your efforts in finding the ideal number of hashtags for Instagram and selecting the best hashtags to use on Instagram translate into tangible results, enhancing your content’s visibility and engagement.

Common Hashtag Mistakes to Avoid

While hashtags are powerful tools for discoverability, misusing them can hinder your Instagram growth.

Avoiding these common pitfalls is as important as implementing best practices.

Over-Reliance on Only Popular Hashtags

A common mistake, especially for new users, is to exclusively use broad, highly popular hashtags e.g., #love, #instadaily, #photooftheday. While these tags have massive reach, they also have equally massive competition. Your content will likely be buried within seconds among millions of other posts.

Problem: Content gets lost in the noise, leading to very low visibility and engagement from these specific tags.
Solution: Balance broad hashtags with niche, specific, and branded tags. Remember, the goal is to reach a relevant audience, not just any audience. For example, if you’re a nature photographer, don’t just use #nature, also use #wildlifephotography or #macro_captures.

Using Irrelevant Hashtags

Adding hashtags that have no genuine connection to your content is a quick way to annoy users and potentially get penalized by Instagram’s algorithm. This includes:

Trending Hashtags for Clicks: Using a trending hashtag e.g., #SuperBowl if your post is about cooking purely for visibility, even if it’s unrelated to your content.
“Engagement Bait” Hashtags: Tags like #likeforlike or #followforfollow often attract bots and accounts primarily interested in reciprocal actions, not genuine engagement.
Problem: Diminishes your credibility, attracts irrelevant followers, and can lead to content being flagged as spam.
Solution: Every hashtag you use should add value and genuinely describe your content. Ask yourself: “Would someone searching for this hashtag genuinely want to see my post?”

Neglecting Hashtag Analytics

Posting hashtags and forgetting about them is a missed opportunity. Best hashtags for instagram followers and likes

Instagram provides basic insights into hashtag performance, and third-party tools offer even deeper analytics.

Not monitoring these metrics means you’re flying blind.

Problem: You won’t know which hashtags are actually driving impressions, reach, and engagement, preventing you from optimizing your strategy.
Solution: Regularly check your Instagram Insights for business/creator accounts under “Discovery” to see “Impressions from Hashtags.” This data tells you how many people found your post through specific hashtags. Use this to refine your best hashtags to use on Instagram list. If a hashtag isn’t performing, swap it out for a new one in your next post.

Using Only One Set of Hashtags Repeatedly

While it’s efficient to have a go-to list of hashtags, using the exact same set for every single post can be detrimental.

It can signal to the algorithm that your content is repetitive and may also limit your reach to new audiences.

Problem: Stagnant reach, potential algorithm de-prioritization, and missing out on new trends.
Solution: Create multiple sets of hashtags e.g., 3-5 different sets relevant to different themes or types of content you post. Rotate these sets and regularly update them with new discoveries. This helps you reach diverse segments of your target audience and provides the algorithm with fresh signals. For example, if you post about #bestart on Mondays and #islamicart on Tuesdays, you’d have different hashtag sets.

Avoiding these common mistakes ensures that your efforts in determining the best number of hashtags to use on Instagram and selecting the most effective ones are not undermined, leading to better overall performance.

The Role of Hashtags in Discoverability and Engagement

Hashtags are more than just keywords.

They are crucial pathways for users to discover new content and for your content to reach its target audience.

Their role in Instagram’s ecosystem is multifaceted, impacting both direct discoverability and algorithmic signals for engagement.

Enhancing Searchability and Reach

The primary function of hashtags is to categorize content, making it searchable.

When users search for a hashtag or click on one, they are presented with a feed of posts using that tag. Best hashtags for instagram to increase followers

This mechanism is vital for expanding your reach beyond your existing followers.

Targeted Audience: By using relevant hashtags, you’re essentially telling Instagram who should see your content. For example, if you use #HalalTravel, you’re signaling your content is for those interested in halal-friendly travel experiences.
Explore Page: Hashtags are a significant factor in how content appears on the Instagram Explore page. When your content performs well within specific hashtag feeds, it increases its chances of being featured on the Explore page for users interested in those topics.
Direct Search: With Instagram’s enhanced search capabilities, users can now search for keywords within captions, comments, and even visual elements. However, hashtags still serve as clear, explicit signals for search intent, making it easier for users to find content related to what hashtags to use on Instagram.

Data consistently shows that posts with hashtags generate significantly more reach than those without. While the exact percentage varies, some studies indicate a 12-15% increase in engagement for posts with at least one hashtag. This underscores the importance of not neglecting them.

Fostering Community and Niche Connection

Beyond simple discoverability, hashtags are powerful tools for building and participating in communities.

Niche hashtags, in particular, connect like-minded individuals and can lead to more meaningful engagement.

Community Building: Brands and individuals can create their own branded hashtags e.g., #YourBrandCommunity to encourage user-generated content and foster a sense of belonging among their followers.
Niche Engagement: When you use specific hashtags like #muslimauthors or #ethicalfashiondesign, you’re entering conversations within those communities. This can lead to genuine interactions, collaborations, and a highly engaged audience who truly values your content.
User-Generated Content UGC: Encourage your audience to use your branded hashtags when sharing their experiences with your product or service. UGC is incredibly valuable for social proof and expands your reach organically.

For instance, if you’re an artist using best art hashtags to use on Instagram, focusing on niche art movements or techniques e.g., #IslamicGeometryArt or #AcrylicPaintingTips will not only attract fellow artists but also collectors and enthusiasts genuinely interested in your specific style. This leads to higher quality engagement and more loyal followers.

Signaling Relevance to the Algorithm

Instagram’s algorithm aims to deliver the most relevant content to each user.

Hashtags play a crucial role in providing signals to the algorithm about what your content is about and to whom it should be shown.

Contextual Understanding: When you use relevant hashtags, you’re providing the algorithm with explicit context for your images and videos. This helps it understand the topic and theme of your post.
Audience Matching: The algorithm uses this contextual information to match your content with users who have previously shown interest in similar topics, hashtags, or accounts.
Performance Metrics: Posts that perform well within specific hashtag feeds i.e., generate good engagement, saves, shares signal to Instagram that they are high-quality and relevant, increasing their chances of wider distribution.

In essence, hashtags act as a direct line of communication with the algorithm and your potential audience. Mastering how many hashtags on Instagram should I use and what hashtags to use on Instagram is fundamental to maximizing your reach and engagement on the platform.

Advanced Hashtag Tactics and Tools

Once you’ve mastered the basics of hashtag quantity and selection, you can delve into more advanced strategies and leverage specialized tools to further optimize your Instagram performance.

Using Long-Tail Hashtags

Just like in SEO for websites, long-tail keywords or in this case, hashtags are more specific phrases that often have lower search volume but higher conversion intent. Best hashtags for more likes

Definition: These are phrases rather than single words, e.g., #beststreetphotographerinlondon instead of just #london.
Benefits:
- Less Competition: Easier for your content to rank and be discovered.
- Higher Intent: Users searching for long-tail hashtags are often looking for something very specific, meaning they are more likely to engage with or convert from your content.
- Niche Audience: Attracts a highly targeted audience.
Example: Instead of just #fitness, try #homefitnessmotivation or #beginneryogapractice. For best hashtags to use on Instagram Reels, this could mean something like #quickreelsedits or #travelreelideas.
Implementation: Incorporate 1-2 long-tail hashtags into your optimal 5-11 hashtag mix.

Leveraging Hashtag Analytics Tools

While Instagram Insights provides basic data on hashtag impressions, dedicated analytics tools offer a more comprehensive view, allowing you to fine-tune your strategy.

Performance Tracking: Tools can show you which specific hashtags are driving the most impressions, reach, and engagement for your posts. This is crucial for understanding what’s working and what isn’t.
Competitor Analysis: Many tools allow you to monitor the hashtag strategies of your competitors and identify opportunities or gaps in your own approach.
Trend Identification: These tools can highlight trending hashtags in your niche or industry, giving you an edge in creating timely and relevant content.
Smart Suggestions: Based on your content and past performance, some tools offer intelligent hashtag suggestions that are likely to perform well.
Recommended Tool: As mentioned, a free growth marketing tool like 👉 Free Growth Marketing Tool can provide valuable insights into your hashtag performance, helping you refine your strategy and discover the most effective hashtags for your specific content.

Creating and Promoting Branded Hashtags

A branded hashtag is unique to your business, campaign, or community.

It’s an invaluable asset for building brand recognition and fostering user engagement.

How to Create: Choose a memorable, unique, and easy-to-spell hashtag that represents your brand or a specific campaign e.g., #MyBrandName, #BrandSummerSale.
Promotion:
- Bio Link: Include your branded hashtag in your Instagram bio.
- Call to Action: Encourage followers to use it in your captions, Stories, and Reels.
- Offline Marketing: Print it on business cards, packaging, or promotional materials.
- Contests/Campaigns: Run contests where users submit content using your branded hashtag. This is excellent for generating user-generated content UGC.
- Community Building: Creates a centralized hub for content related to your brand.
- UGC Tracking: Easily find and repurpose content created by your audience.
- Campaign Measurement: Track the reach and engagement of specific campaigns.
- Brand Loyalty: Encourages followers to become advocates for your brand.

By implementing these advanced tactics and utilizing the right tools, you can move beyond simply choosing the best number of hashtags to use on Instagram and truly master the art of hashtag strategy for sustained growth and engagement.

Frequently Asked Questions

What is the best number of hashtags to use on Instagram?

The optimal range for most users and content types is typically between 5 and 11 hashtags. While Instagram allows up to 30, this smaller, more targeted range tends to yield better engagement and avoid appearing spammy.

How many hashtags on Instagram should I use for maximum reach?

For maximum reach, data suggests that using between 5 and 11 relevant hashtags is often the most effective. This balance helps the algorithm understand your content without overwhelming it.

Where should I put my hashtags, in the caption or the first comment?

Instagram has stated that it makes no difference to the algorithm whether you place hashtags in the caption or the first comment. Many users prefer the first comment to keep the caption clean and readable.

Do hashtags still work on Instagram in 2024?

Yes, hashtags absolutely still work on Instagram in 2024. They remain a crucial tool for discoverability, helping users find your content and signaling relevance to the algorithm.

What types of hashtags should I use on Instagram?

You should use a mix of broad, niche, branded, and location-specific hashtags. Best hashtags for instagram post likes

This blend ensures broad reach, targeted engagement, community building, and local discoverability.

Is it better to use fewer hashtags or more hashtags on Instagram?

It is generally better to use fewer, highly relevant hashtags than a large number of irrelevant ones. Quality and relevance outweigh sheer quantity for effective Instagram growth.

How do I find the best hashtags for my specific niche or business?

Research hashtags using Instagram’s native search bar look for “Related” hashtags, analyze competitors, and utilize third-party hashtag research tools like Tailwind our affiliate: 👉 Free Growth Marketing Tool or Later.

Should I use trending hashtags on Instagram?

You can use trending hashtags, but only if they are genuinely relevant to your content.

Avoid using them simply for visibility, as it can appear disingenuous and may negatively impact your credibility.

How often should I change my Instagram hashtags?

It’s recommended to refresh and rotate your hashtag sets regularly, ideally monthly. Trends change, and continually using the same hashtags can limit your reach to new audiences.

Can I use the same hashtags on every post?

No, it’s not advisable to use the exact same hashtags on every post.

This can make your content appear repetitive to the algorithm and limit your exposure to different segments of your audience. Create and rotate multiple sets.

Do hashtags increase engagement on Instagram?

Yes, posts with relevant hashtags generally see higher engagement rates compared to those without. Hashtags help your content reach a more targeted and interested audience, leading to more likes, comments, shares, and saves. Best free instagram scheduler 2021

How many hashtags for Instagram Reels are best?

For Instagram Reels, aim for the same optimal range of 5-11 relevant hashtags. Focus on terms that are highly searchable, concise, and related to trending audio or challenges, if applicable.

What are the best art hashtags to use on Instagram?

The best art hashtags combine broad terms like #art and #artist with niche ones specific to your medium or style, e.g., #digitalart, #oilpainting, #sculpture, #abstractart, #illustration, #islamicart, #calligraphy. Also include branded or unique tags.

Does Instagram punish you for using too many hashtags?

While Instagram may not “punish” you with an explicit penalty, using too many irrelevant or spammy hashtags can lead to your content being deprioritized by the algorithm or even flagged by users, resulting in lower reach and engagement.

Can I hide hashtags in my Instagram caption?

While you can technically hide hashtags by making them the same color as the background, this tactic is generally discouraged as it can appear spammy and may be detected by Instagram’s algorithm, potentially leading to reduced reach.

What is a branded hashtag and why should I use one?

A branded hashtag is unique to your brand or campaign e.g., #YourBrandName. You should use one to build community, encourage user-generated content, track campaign performance, and foster brand loyalty among your followers.

How can I track the performance of my Instagram hashtags?

You can track hashtag performance through Instagram Insights for business/creator accounts under “Discovery” to see “Impressions from Hashtags.” Third-party analytics tools offer more detailed insights.

Are popular hashtags always the best to use?

No, popular hashtags are not always the best.

While they offer wide reach, they also come with immense competition.

A balanced strategy includes popular tags alongside niche ones that target a more engaged audience.

Should I put spaces or commas between my hashtags?

When listing hashtags, you should put a space between each hashtag. Do not use commas. For example: #hashtagone #hashtagtwo #hashtagthree. Best hashtags for instagram to increase followers and likes

What if my hashtags aren’t getting me any reach?

If your hashtags aren’t performing, review your strategy.

Are they relevant? Are you using too many or too few? Research new, more niche hashtags, analyze your competitors, and consider using a hashtag analytics tool to identify better-performing tags.

Best number of hashtags to use on instagram