Based on checking the website, Addpeople.co.uk presents itself as a digital marketing agency specializing in helping small to medium-sized enterprises SMEs enhance their online presence, drive conversions, and achieve a higher return on investment. They offer a comprehensive suite of digital marketing services, including Search Engine Optimization SEO, Pay-Per-Click PPC advertising, social media marketing, website optimization, e-commerce solutions, and local SEO. The site highlights their focus on collaborative partnerships with clients, aiming to integrate as an extension of their businesses to deliver tailored strategies and data-driven campaigns. While the services offered—digital marketing, business growth, and online visibility—are generally permissible within Islamic principles as they relate to honest trade and promoting a business ethically, it’s crucial for any Muslim entrepreneur or business owner to ensure that the content being marketed and the methods employed strictly adhere to Islamic guidelines, avoiding anything that promotes forbidden goods, services, or immoral behavior. Businesses should always exercise due diligence to ensure the agency’s practices align with their values and the broader principles of honest and ethical commerce.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Addpeople.co.uk Review & First Look

When you first land on Addpeople.co.uk, you’re immediately greeted with a clear value proposition: “Drive more sales with a digital marketing agency made for SMEs.” This sets the tone, indicating their target audience and primary objective. The site emphasizes their specialization in small to medium-sized businesses, differentiating themselves from agencies that might focus solely on large corporations. They aim to demystify digital marketing, acknowledging that many SMEs might feel “bamboozled by digital marketing and its neverending acronyms.”

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Initial Impressions and User Experience

The website has a clean, professional design with a user-friendly layout.

Navigation: The main navigation is straightforward, with clear calls to action like “Contact us today for FREE expert advice” and “Let’s Talk.”
Visuals: They use a mix of engaging graphics and concise text to convey their message. The use of Trustpilot ratings prominently displayed on the homepage immediately attempts to build trust and credibility.
Accessibility: Contact information is readily available, including a freephone number 0800 298 0586 and a “My Account” link, suggesting a client portal for existing customers.

Key Messaging and Value Proposition

Addpeople.co.uk positions itself as a partner, not just a service provider.

Their core message revolves around helping businesses:

Build their brand: Establishing a strong online identity.
Drive more conversions: Turning website visitors into paying customers.
Deliver a higher return on investment ROI: Ensuring marketing spend translates into tangible business growth.

They highlight their “all-inclusive digital marketing services” and the fact that clients get “immediate access to a range of experts.” This suggests a holistic approach rather than just focusing on one aspect of digital marketing.

The site explicitly states their expertise in working with businesses “from start-ups who’ve never tried digital marketing before, to decades-old bricks-and-mortar businesses looking to build an online presence for the first time.” This broad appeal aims to reassure a wide range of potential clients.

Addpeople.co.uk Cons

While Addpeople.co.uk presents a compelling case for its services, it’s prudent to consider potential drawbacks, especially from a business perspective that values clear expectations and ethical operations.

Transparency is key in any service-based relationship.

Lack of Specific Pricing Tiers or Packages

One notable aspect missing from the immediate homepage and service overviews is transparent, fixed pricing tiers or packages.

General Budget Range: While they mention in the FAQ that “almost all of our clients work on a budget of approximately between £750 and £4,000 per month,” this is a broad range.
Custom Quotes Only: The approach is heavily geared towards “free consultation” and “no-obligation quote” after discussing business objectives.
Potential for Undisclosed Costs: Without clear package breakdowns, it can be challenging for SMEs, especially those with tight budgets, to understand the exact scope of work they are committing to and what potential add-ons might entail. This can lead to unexpected costs or a feeling of being upsold once initial engagement begins.

Reliance on Case Studies Without Detailed Methodology

The website showcases impressive case studies, such as Mudd Concrete’s “23% increase in ad revenue whilst simultaneously decreasing their ad spend” and Exersci’s transformation.

High-Level Results: While these results are appealing, the website provides high-level outcomes rather than detailed methodologies or specific strategies employed.
Limited Transferability: It can be difficult for a new client to gauge if similar success is achievable for their unique business without understanding the specific tactics used. For instance, a “30% reduction in CPA” sounds great, but how exactly was it achieved, and are those tactics applicable to my industry?
Industry Specifics: Digital marketing success is highly industry-specific. While the agency claims experience across various sectors, the lack of granular detail in case studies might make it hard for a business owner to visualize the exact path to success for their niche.

Geographic Focus and Global Reach

While the website states they work with companies “all over the UK and the world” and have opened an office in Austin, Texas, the primary focus and case studies seem to be UK-centric.

UK Dominance: The mention of “Altrincham, Greater Manchester” as their base and the prominent UK phone number 0800 298 0586 suggests a strong UK market focus.
Potential for Cultural Nuances: For businesses outside the UK, especially in diverse global markets, the effectiveness of their strategies might need further investigation. Digital marketing, while global, often requires nuanced understanding of local search behavior, cultural trends, and regulatory environments.
Client Support Across Time Zones: While an Austin office helps North American clients, global clients might need to consider how support and collaboration will work across significant time differences.

Addpeople.co.uk Alternatives

For businesses seeking digital marketing expertise, exploring alternatives is a smart move.

The best choice often depends on your specific needs, budget, and desire for control.

1. Niche Digital Marketing Agencies

Instead of a full-service agency, you might consider agencies that specialize in one or two areas, like:

SEO-focused agencies: These firms live and breathe search engine algorithms. They often have deep expertise in keyword research, technical SEO, content optimization, and link building.
- Pros: Highly specialized knowledge, often deliver strong organic growth.
- Cons: Might not cover other marketing channels, requiring you to work with multiple partners.
- Example: Agencies like Search Engine Watch Agency Directory can help you find specialists.
PPC-only agencies: If your primary goal is immediate lead generation or sales through paid ads, a PPC specialist can be highly effective.
- Pros: Expertise in ad platforms Google Ads, Meta Ads, bid management, and conversion optimization for paid campaigns.
- Cons: Focus is on paid traffic, not organic growth.
- Example: Many agencies listed on Google Partners directory specialize in PPC.
Social Media Marketing agencies: For businesses heavily reliant on social engagement, brand building, and direct consumer interaction.
- Pros: Deep understanding of platform algorithms, content creation for social channels, community management.
- Cons: May not drive direct sales as efficiently as SEO/PPC for all business models.

2. Freelance Digital Marketing Consultants

Platforms connecting businesses with freelance talent have exploded, offering flexibility and often more competitive rates.

Platforms: Upwork, Fiverr, and PeoplePerHour are popular choices.
Pros:
- Cost-Effective: Often lower overhead than agencies.
- Direct Communication: You work directly with the expert.
- Flexibility: Can hire for specific projects or ongoing hourly support.
Cons:
- Varying Quality: Requires careful vetting of portfolios and references.
- Limited Scope: A single freelancer might not have expertise across all digital marketing disciplines.
- Availability: Freelancers manage multiple clients, so immediate availability might be an issue.
Vetting Tip: Always check their past results, client testimonials, and communicate your expectations clearly. Look for those with certifications e.g., Google Ads Certified, HubSpot Inbound Certified.

3. In-House Digital Marketing Team/Manager

For businesses with sufficient budget and a long-term vision, building an internal marketing team offers maximum control and deeper brand integration.
* Full Control: Complete oversight of strategy and execution.
* Deep Industry Knowledge: In-house teams become experts in your specific business and industry nuances.
* Brand Alignment: Easier to ensure marketing efforts align perfectly with brand voice and values.
* High Cost: Salaries, benefits, tools, and training represent a significant investment.
* Talent Acquisition: Finding and retaining skilled digital marketing professionals can be challenging.
* Skill Gaps: Hard to have experts in every single area e.g., SEO, PPC, content, design, analytics within a small team.

Hybrid Approach: Many businesses start with an agency or freelancer and eventually transition to an in-house team, or maintain a small internal team while outsourcing highly specialized tasks.

4. Educational Resources & DIY Tools

For very small businesses or startups with limited budgets, investing in self-education and utilizing readily available tools can be a viable starting point.

Online Courses: Platforms like Coursera, Udemy, Google Skillshop, and HubSpot Academy offer extensive free and paid courses on various digital marketing topics.
SEO Tools:
- Google Analytics & Google Search Console: Essential free tools for website performance tracking and SEO insights.
- Moz Bar Free Chrome Extension: Provides quick SEO metrics for any page.
- Ubersuggest / Ahrefs Free Keyword Generator: Basic keyword research tools.
PPC Tools: Google Ads provides its own interface and analytics.
Social Media Tools: Meta Business Suite, Hootsuite free tier, Buffer free tier for scheduling and basic analytics.
Pros: Extremely cost-effective, builds internal knowledge, empowers business owners.
Cons: Time-consuming, steep learning curve, results may be slower or less optimized than professional help.
Recommendation: This approach is best for businesses that are willing to dedicate significant time and effort to learning and execution.

When choosing an alternative, always consider:

Your Budget: How much can you realistically invest?
Your Time: How much time can you dedicate to managing marketing efforts or external partners?
Your Goals: Are you looking for brand awareness, leads, sales, or a combination?
Your Industry: Does the alternative have experience or a proven track record in your specific niche?
Ethical Alignment: For Muslims, ensure any chosen partner or tool facilitates ethical business practices and avoids promotion of anything impermissible.

How to Cancel Addpeople.co.uk Subscription

While Add People’s website focuses heavily on securing new clients, information on how to cancel a subscription is not immediately obvious on the main service pages or the public-facing FAQs.

This is a common practice among service-based businesses, where cancellation procedures are typically handled directly with existing clients, often requiring a conversation to understand the reasons for cancellation and potentially retain the business.

Based on standard industry practices for digital marketing agencies, and the general customer service approach of such firms, here’s how you would typically proceed to cancel a subscription with Add People:

1. Review Your Contract/Agreement

The absolute first step is to locate and review the service agreement or contract you signed with Add People.

Look for Clauses: This document will contain the legally binding terms regarding cancellation. Specifically, look for sections related to:
- Notice Period: How much notice do you need to give e.g., 30 days, 60 days, 90 days?
- Minimum Term: Is there a minimum contract duration e.g., 6 months, 12 months that you must fulfill before you can cancel without penalty?
- Cancellation Method: Does it specify that cancellation must be in writing email, letter, or can it be done over the phone?
- Early Termination Fees: Are there any penalties or fees for canceling before the end of a contract term?
Importance: Understanding these terms upfront will prevent surprises and help you plan your exit strategy effectively. It’s crucial to adhere to the contractual obligations to avoid disputes or additional charges.

2. Contact Your Account Manager Directly

Most digital marketing agencies assign a dedicated account manager or point of contact to their clients.

This person is usually your primary link to the agency.

Initial Contact: Reach out to your account manager via email or phone.
State Your Intent: Clearly communicate your intention to cancel your subscription.
Request Confirmation: Ask for a written acknowledgment of your cancellation request and confirmation of the effective cancellation date, based on your contract’s notice period.
Be Prepared to Discuss: Your account manager will likely want to discuss your reasons for cancelling. Be prepared to articulate these clearly, whether it’s budget constraints, a shift in business strategy, or dissatisfaction with services. This is part of their client retention process.

3. Send Written Notice Strongly Recommended

Even if your contract doesn’t explicitly state that cancellation must be in writing, it is highly advisable to send a formal written cancellation notice.

Method: This can be an email to your account manager and/or a formal letter sent to their registered business address found in your contract or on their website’s footer.
Content of Notice:
- Your Company Name
- Your Account Number/Client ID if applicable
- The Services You Wish to Cancel
- Your Clear Intention to Cancel
- The Desired Effective Cancellation Date if different from the contract’s notice period calculation
- A reference to your contract and its relevant clauses regarding cancellation.
- A request for written confirmation of cancellation and the final billing date.
Proof: Keep a copy of the email or a record of the postal delivery for your records. This serves as undeniable proof that you initiated the cancellation process.

4. Manage Data and Asset Transfer

Before your service officially terminates, discuss with Add People how any digital assets or data will be transferred back to you.

Website Assets: If they managed your website, ensure you have full access to your hosting, domain, website files, and content management system CMS.
Ad Account Access: For PPC campaigns, ensure you retain full administrative access to your Google Ads, Meta Ads, and other ad accounts. You own these accounts, not the agency.
Analytics Data: Ensure you have access to historical data from Google Analytics, Google Search Console, and any other reporting tools they used.
Content: If they created content blog posts, ad copy, confirm your ownership and arrange for its transfer.

5. Verify Final Billing

Ensure that your final invoice aligns with the agreed-upon cancellation date and any contractual obligations.

Check for Proration: If you cancel mid-billing cycle, confirm if services are prorated.
No Further Charges: After the effective cancellation date, monitor your statements to ensure no further charges are applied.

By following these steps, you can ensure a smooth and professional cancellation process with Add People, minimizing potential disputes and ensuring a clear transition for your digital marketing efforts.

Addpeople.co.uk Pricing

Add People operates with a bespoke pricing model, typical for agencies offering comprehensive, tailored digital marketing services.

This means they do not publish fixed price lists or standard packages on their website.

Instead, the cost of their services is determined after a consultation, where they assess your specific business objectives, desired services, and budget.

What We Know About Their Pricing Model:

Consultation-Based Quotes:
- The primary method to get a price is through a “FREE expert advice” session or a “free 1-2-1 digital marketing strategy appraisal.”
- Based on this assessment, they then provide a “free no-obligation quote that will suit you.” This approach allows them to customize a solution and price point for each unique client.
Stated Budget Range:
- In their FAQ section, Add People provides a general budget guideline: “almost all of our clients work on a budget of approximately between £750 and £4,000 per month.“
- Interpretation: This range indicates that Add People primarily targets SMEs with a decent marketing budget, suggesting that their services are not for businesses looking for very basic or minimal digital marketing support at extremely low price points. The lower end £750/month could cover a focused service like basic SEO or a small PPC campaign, while the higher end £4,000/month would likely encompass more integrated strategies covering multiple channels SEO, PPC, social, content, website optimization.
Factors Influencing Price:
- The website states that the answer to “How much can I expect to pay for your services?” depends on “what services you want and how many hours you are willing to invest in a month.” This highlights key variables:
  - Scope of Services: Are you looking for SEO, PPC, social media, website design, or a combination? The more services, the higher the cost.
  - Intensity/Hours: The level of effort and the number of hours their team dedicates to your campaigns will directly impact the price. More aggressive campaigns, deeper analysis, and extensive content creation will naturally require more time and therefore cost more.
  - Business Objectives: Ambitious growth targets or highly competitive industries often require more significant investment to achieve desired results.
  - Industry & Niche: Some industries are more competitive than others, requiring more budget for keywords, ad spend, and content to stand out.
  - Client Needs: Whether you’re a startup needing foundational work or an established business looking to scale, the approach and associated costs will differ.
Reference to SEO Costs Article:
- They direct users to an internal article on “SEO costs,” which “breaks down what you can expect from our SEO agency services and the factors that might influence the price.” While not directly on the main page, this indicates their understanding that clients seek more transparency on pricing components. It’s always a good idea to check such linked articles for more specific breakdowns, even if they don’t provide a direct price list.

Implications of This Pricing Model for SMEs:

Customization vs. Transparency: The bespoke model allows for highly customized solutions, which can be a significant advantage. However, it requires a time investment from the client for the initial consultation before getting a clear cost.
Budget Alignment: Businesses with specific budget constraints will need to be upfront about their financial limits during the consultation to ensure the proposed solution is viable.
Value Perception: The focus shifts from a “price tag” to the “value” delivered. Clients are expected to see the cost as an investment leading to revenue generation and ROI, rather than a fixed commodity.
Negotiation Potential: While not explicitly stated, bespoke pricing often allows for some flexibility and negotiation based on the client’s specific needs and budget, unlike fixed-price packages.

In essence, Add People’s pricing is designed to be flexible and client-centric, aligning services and costs with individual business goals rather than a one-size-fits-all approach.

For potential clients, the key is to clearly define their budget and objectives during the initial consultation to receive a quote that accurately reflects their needs and financial capacity.

Addpeople.co.uk vs. Competitors

When evaluating Addpeople.co.uk, it’s helpful to consider how they stack up against other digital marketing agencies, particularly those also targeting the SME market in the UK and beyond.

Key Differentiators of Addpeople.co.uk:

SME Specialization:
- Add People’s Edge: Their explicit focus on small to medium-sized businesses is a significant differentiator. Many agencies either chase large enterprise clients or are too small to offer a full suite of services. Add People positions itself as understanding the unique challenges, budgets, and growth aspirations of SMEs.
“In-House” Collaboration Model:
- Add People’s Edge: They emphasize a collaborative partnership model, stating, “We would like to collaborate with you, rather than work ‘for you’.” They aim to act “almost like an extension of your own business,” providing a “full service that feels in-house.”
Comprehensive Service Offering:
- Add People’s Edge: They offer a wide range of services under one roof: SEO, PPC, social media, website optimization, e-commerce, and local marketing. This “full package” approach can be appealing to SMEs who prefer a single point of contact for all their digital marketing needs.
Google Partnership and Testimonials:
- Add People’s Edge: Their prominent display of a testimonial from an “Agency Lead At Google UK” and their status as a “Google Partner” adds significant credibility, especially for services like SEO and PPC that are heavily reliant on Google’s ecosystem.
Stated Budget Range £750-£4,000/month:
- Add People’s Edge: While not fixed pricing, providing this range in their FAQ helps potential clients immediately gauge if they are within the agency’s typical client budget.

When to Choose Addpeople.co.uk Over Competitors:

You’re an SME looking for a single agency to handle multiple digital marketing channels.
You value a collaborative partnership and want an agency that integrates closely with your team.
You appreciate an agency with a strong track record and recognized partnerships like Google.
Your monthly marketing budget falls within the £750 – £4,000 range, and you’re seeking a bespoke solution rather than a rigid package.
You’re based in the UK or North America and prefer an agency with local presence or strong ties to these regions.

When Competitors Might Be a Better Fit:

You have a very niche, specific marketing need e.g., only technical SEO audit, or only conversion rate optimization and prefer a highly specialized boutique agency or consultant.
Your budget is significantly lower than £750/month, requiring a more DIY approach, freelance assistance, or a basic entry-level package from another provider.
You prefer extremely transparent, fixed-price packages upfront without a consultation.
You want to build an entirely in-house team and only need external consultants for training or very specific, one-off projects.
Your business operates in a highly niche market requiring an agency with direct, extensive experience in that exact industry e.g., legal tech marketing, specific medical device marketing.

Ultimately, the best choice depends on your business’s unique circumstances.

Conducting thorough due diligence, requesting proposals from multiple agencies including Add People, and comparing their proposed strategies, client testimonials, and pricing models against your specific needs is crucial for making an informed decision.

How to Cancel Addpeople.co.uk Free Trial

Based on the information available on Addpeople.co.uk’s public-facing website, there is no explicit mention of a “free trial” for their digital marketing services. Their primary call to action is for a “FREE expert advice” session or a “free 1-2-1 digital marketing strategy for your business at Add People” which they refer to as a “FREE appraisal.”

This free appraisal is likely a consultation where they discuss your business needs and propose a tailored digital marketing strategy, followed by a no-obligation quote.

It is not presented as a trial period where you get access to their services for a limited time before committing to a paid subscription.

Therefore, the concept of “cancelling a free trial” as one might with a software product or a streaming service does not seem to directly apply to Addpeople.co.uk’s offering as depicted on their homepage.

If a “Free Trial” or “Pilot Project” is Offered Off-Website:

In the unlikely event that Add People or a sales representative offers a specific “free trial” or a low-cost “pilot project” that functions like a trial e.g., a small, limited campaign for a short period outside of what’s advertised on their main site, here’s how you would typically approach its cancellation, based on general business best practices:

Understand the Terms of the “Trial”:
- If you are offered something akin to a trial, it is absolutely critical to get the terms in writing. This document should specify:
  - Duration of the Trial: How long does it last?
  - Scope of Work: What exactly will be done during this trial period?
  - Cost if any: Is it truly free, or is there a nominal fee?
  - Auto-Renewal/Conversion: Does the trial automatically convert into a paid subscription if you don’t cancel? This is a common practice with trials.
  - Cancellation Process: How do you cancel to avoid being charged or transitioning to a full subscription? This is the most crucial part.
Communicate Your Decision Clearly and Promptly:
- Before the Deadline: If the trial has an auto-conversion clause, mark the cancellation deadline on your calendar and initiate the cancellation process well in advance e.g., a week before.
- Written Notice: Always send your cancellation request in writing email is usually sufficient for trials to your designated contact person at Add People.
- Be Explicit: State clearly that you wish to terminate the trial and do not want to proceed with a full subscription.
- Request Confirmation: Ask for a written confirmation that your trial has been successfully terminated and that no charges will be incurred.
Monitor Your Bank Statements:
- Even after receiving confirmation, it’s prudent to monitor your bank or credit card statements for a billing cycle or two to ensure no unexpected charges appear.

In summary, based on the Addpeople.co.uk website, there is no “free trial” to cancel in the traditional sense. Their “free appraisal” is a consultation. If you engage with them beyond this initial consultation and proceed to a paid service, the cancellation process would then follow the guidelines for a full subscription, as detailed in the “How to Cancel Addpeople.co.uk Subscription” section above, which involves reviewing your contract and providing formal notice. Always ensure any agreement, whether for a trial or a full service, is clearly documented to protect your business interests.

Data & Statistics

Addpeople.co.uk prominently features several impressive statistics and claims to bolster its credibility and demonstrate its effectiveness.

While the website presents these figures, it’s important to understand what they signify and how they contribute to the agency’s narrative.

Key Statistics Presented on the Homepage:

“0 + existing clients”
- Analysis: This is a placeholder that seems to be a common error on their live site, as it should clearly state the number of existing clients presumably thousands, given their Trustpilot claims. This is a minor but noticeable oversight that detracts slightly from an otherwise professional presentation.
- What it implies: If the number were visible and substantial, it would suggest a large client base, indicating broad experience and market penetration.
“0 + Different industries that we serve”
- Analysis: Another placeholder error. This should ideally reflect the diverse range of sectors they have worked with.
- What it implies: A high number here would demonstrate versatility and adaptability across various business models, from e-commerce to highly technical B2B services.
“£££ Millions of pounds in revenue generated”
- Analysis: This metric is a crucial indicator of their impact on client businesses. While “£££” is a placeholder likely for a specific multi-million figure, the claim itself is powerful.
- What it implies: This directly speaks to their ability to drive financial growth for their clients, a primary objective for any business hiring a digital marketing agency. It suggests a focus on ROI and tangible results.
- Analysis: Third-party recognition from industry publications or lists adds significant external validation. Prolific North is a recognized platform in the UK’s creative and digital industries.
- What it implies: This positions Add People as a leading player in the UK digital marketing space, suggesting expertise, scale, and a strong reputation within the industry. It indicates peer recognition and a proven track record among agencies.

Featured Case Study Statistics Mudd Concrete:

The website highlights specific results from a client, Mudd Concrete:

“23% increase in ad revenue whilst simultaneously decreasing their ad spend.”
- Analysis: This is a highly desirable outcome for any business: more revenue for less cost. It showcases efficiency and optimization skills.
- What it implies: Add People’s ability to maximize return on advertising spend ROAS and improve campaign efficiency.
“62% increase in sales”
- Analysis: A substantial growth figure directly impacting the client’s bottom line.
- What it implies: Their strategies lead to significant business expansion and improved market share.
“30% reduction in CPA Cost Per Acquisition”
- Analysis: Lowering the cost of acquiring a new customer is a key efficiency metric in digital marketing.
- What it implies: Expertise in optimizing campaigns to be more cost-effective, improving profitability for clients.
“31% increase in online revenue”
- Analysis: Another strong indicator of direct financial impact through online channels.
- What it implies: Success in driving e-commerce performance and overall digital sales.

Other Data Points:

Trustpilot Reviews: They frequently mention their “thousands of extremely positive TrustPilot reviews.” This emphasizes social proof and client satisfaction. While the exact numerical score isn’t embedded directly on the homepage, the emphasis on “thousands” suggests a large volume of positive feedback.
Team Size: They refer to themselves as an “independent Altrincham agency, which employs over 200.”
- What it implies: A large team indicates significant operational capacity, diverse skill sets, and the ability to handle multiple clients and complex projects simultaneously. It suggests a well-resourced agency.
Office Locations: They mention offices in Altrincham, Greater Manchester UK and Austin, Texas USA.
- What it implies: This indicates their geographic reach and ability to serve clients in both the UK and North American markets.

Overall Impact of Data & Statistics:

The data and statistics presented by Addpeople.co.uk serve to build trust and demonstrate capability.

The specific figures from case studies provide tangible examples of their impact on client businesses.

The placeholder errors for client and industry numbers are minor but should ideally be corrected for maximum impact.

The combination of financial impact metrics, industry recognition, and a large team size aims to project an image of a reliable, effective, and scalable digital marketing partner for SMEs.

For Muslim businesses, while these numbers are compelling, the ultimate success must always be measured through the lens of ethical growth and adherence to Islamic principles in all marketing practices.

Ethical Marketing and Islamic Principles

For any Muslim business owner considering digital marketing services, it’s not just about ROI and conversion rates. it’s fundamentally about how those results are achieved. Islamic principles provide a clear framework for ethical business practices, emphasizing honesty, integrity, transparency, and avoiding anything that is considered haram forbidden. When engaging with a digital marketing agency like Addpeople.co.uk, it’s crucial to ensure their methods and the content they promote align with these principles.

Key Islamic Principles in Marketing:

Truthfulness Sidq:
- Principle: All advertising and marketing claims must be entirely truthful. Misrepresentation, exaggeration, or deceptive practices are strictly forbidden.
- Application to Agency Services:
  - Ad Copy: Ensure all ad copy PPC, social media is factual and doesn’t mislead customers about product features, benefits, or pricing.
  - SEO Content: Blog posts, website content, and product descriptions must be accurate and not contain false promises.
  - Testimonials: Ensure testimonials are genuine and not fabricated or misleading.
- Red Flags: An agency proposing “clickbait” tactics that rely on deception or creating false urgency without genuine reason.
Transparency Wuduh:
- Principle: Information should be clear and easily understandable, especially regarding terms, conditions, and product details. Hidden clauses or obfuscated information are disliked.
  - Pricing: While Add People offers bespoke pricing, ensure the final quote is fully transparent, breaking down costs for each service. No hidden fees.
  - Reporting: Demand clear, understandable reports on campaign performance, showing actual results rather than vanity metrics that don’t translate to business value.
  - Process: The agency should clearly explain their methodology and how they plan to achieve your objectives.
- Red Flags: An agency that is vague about its methods, uses excessive jargon without explanation, or provides opaque reporting.
Fairness Adl and Avoiding Exploitation:
- Principle: Marketing should not exploit vulnerabilities, such as ignorance, fear, or desperation. It should not encourage excessive consumption or extravagance israf.
  - Targeting: Ensure audience targeting is ethical and does not prey on vulnerable groups.
  - Messaging: Avoid messaging that promotes greed, materialism, or an unhealthy obsession with worldly possessions.
  - Scarcity Tactics: While urgency can be a legitimate marketing tool, it should not be based on false scarcity or manipulative pressure.
- Red Flags: An agency pushing aggressive, high-pressure sales tactics or suggesting campaigns that create artificial demand or fear.
Permissible Content Halal:
- Principle: The products or services being marketed must be halal permissible in Islam. This is the most fundamental aspect. Marketing haram products e.g., alcohol, gambling, interest-based financial services, inappropriate entertainment, items promoting immodesty is strictly forbidden.
  - Product/Service Check: Before engaging, explicitly state your requirement for halal marketing and ensure the agency understands that they cannot promote anything forbidden by Islamic law.
  - Content Creation: All content images, videos, text must be modest, decent, and free from any elements that are haram or encourage haram activities. This includes avoiding suggestive imagery, podcast, or themes related to gambling, Riba, or immoral behavior.
- Red Flags: If an agency’s portfolio showcases work for haram industries, it indicates a lack of alignment with Islamic values, and caution is warranted.
Avoiding Harm Darar:
- Principle: Marketing should not lead to harm, either to the consumer, society, or the environment. This includes promoting products that are detrimental to health or encouraging harmful behaviors.
  - Product Safety: Ensure the products being marketed are safe and accurately represented.
  - Social Impact: Consider the broader social impact of the marketing message.
- Red Flags: An agency that focuses purely on profit without considering the ethical implications or potential harm of the products/services it markets.

Due Diligence for Muslim Business Owners:

When working with Addpeople.co.uk or any digital marketing agency, it is essential for a Muslim business owner to:

Communicate Expectations: Clearly articulate your commitment to halal marketing practices from the outset.
Review Proposed Content: Scrutinize all proposed ad creatives, website content, and social media posts before they go live.
Monitor Campaigns: Regularly review active campaigns to ensure they continue to adhere to your ethical guidelines.
Ask for Specific Examples: Request examples of how they’ve handled ethical considerations or sensitive content for other clients if applicable, without revealing confidential information.

By integrating these Islamic principles into your digital marketing strategy and ensuring your agency partner understands and respects them, you can pursue business growth in a manner that is both effective and spiritually sound.

Frequently Asked Questions

What services does Addpeople.co.uk offer?

Addpeople.co.uk offers a comprehensive suite of digital marketing services, including Search Engine Optimization SEO, Pay-Per-Click PPC advertising, social media marketing, website optimization, e-commerce solutions, and local SEO services.

They aim to cover all essential online marketing channels for businesses.

Is Addpeople.co.uk suitable for small businesses SMEs?

Yes, Addpeople.co.uk explicitly states that they specialize in helping small to medium-sized businesses SMEs build their brand, drive conversions, and deliver a higher return on investment.

They cater to a range of SMEs, from startups to established brick-and-mortar businesses.

How much does Addpeople.co.uk charge for their services?

Addpeople.co.uk uses a bespoke pricing model based on your specific needs and objectives. Ossworldwidemovers.com Reviews

While they do not publish fixed price lists, their FAQ section indicates that “almost all of our clients work on a budget of approximately between £750 and £4,000 per month.” You need to contact them for a free consultation to get a tailored quote.

Does Addpeople.co.uk offer a free trial?

Based on the information on their website, Addpeople.co.uk does not explicitly offer a “free trial” for their services in the traditional sense.

They offer a “FREE expert advice” session and a “free 1-2-1 digital marketing strategy appraisal” which serves as an initial consultation before commitment to a paid service.

How can I get a quote from Addpeople.co.uk?

You can get a quote from Addpeople.co.uk by contacting them for a free consultation.

They will discuss your business objectives and ambitions, after which they will provide a free, no-obligation quote tailored to your needs. Vizxpress.com Reviews

What is Addpeople.co.uk’s approach to client relationships?

Addpeople.co.uk emphasizes a collaborative partnership model, aiming to work “with you, rather than work ‘for you’.” They aspire to act as an extension of your own business, delivering a full service that feels in-house.

Where are Addpeople.co.uk’s offices located?

Addpeople.co.uk is based in Altrincham, Greater Manchester, United Kingdom.

They have also opened a new office in Austin, Texas, United States, to better serve their North American clients.

Does Addpeople.co.uk work with international clients?

Yes, although based in the UK, Addpeople.co.uk states they work with businesses all over the United Kingdom and the world, including North American clients via their Austin, Texas office.

What kind of results has Addpeople.co.uk achieved for clients?

Addpeople.co.uk showcases case studies highlighting significant results, such as a 23% increase in ad revenue while decreasing ad spend, a 62% increase in sales, a 30% reduction in Cost Per Acquisition CPA, and a 31% increase in online revenue for specific clients like Mudd Concrete. Parkingascars.com Reviews

Is Addpeople.co.uk a recognized digital marketing agency?

Yes, Addpeople.co.uk is recognized within the industry.

How do I cancel my subscription with Addpeople.co.uk?

To cancel your subscription with Addpeople.co.uk, you should first review your contract for cancellation clauses, notice periods, and any early termination fees.

Then, contact your dedicated account manager directly to formally communicate your intent to cancel, ideally with a follow-up written notice email or letter requesting confirmation of cancellation and final billing details.

What is the typical contract length with Addpeople.co.uk?

The website does not explicitly state typical contract lengths.

This information would be detailed in the bespoke service agreement or contract provided to clients after the initial consultation and quote. Yesglazing.co.uk Reviews

It is crucial to review these terms before signing.

How does Addpeople.co.uk measure success for clients?

Addpeople.co.uk measures success through various metrics, including increased visibility on search engines, higher conversion rates, improved ad revenue, reduced cost per acquisition CPA, and overall business growth, as evidenced by their case studies.

Does Addpeople.co.uk offer website design services?

Yes, Addpeople.co.uk’s website optimization services include aspects of quality design focused on turning traffic into conversions, and they mention having “web development teams” and “new website build specialists.”

What industries does Addpeople.co.uk serve?

While the website has a placeholder “0 + Different industries that we serve,” it states they work with SMEs “from all walks of life,” including “your everyday eCommerce and lead-generation businesses,” “brand new companies,” “very specific, technical businesses,” and “medium-sized B2C eCommerce websites.”

How transparent is Addpeople.co.uk with their clients?

Addpeople.co.uk claims a high level of collaboration, aiming to be an extension of your business, which suggests transparency. Coolcabanas.com Reviews

However, as with any agency, clients should ensure clear communication and detailed reporting are part of the agreement.

Do they use specific tools for SEO and PPC?

While the website doesn’t list specific tools, as a Google Partner offering SEO and PPC, it’s highly probable they utilize industry-standard tools like Google Analytics, Google Search Console, Google Ads, and other professional SEO and PPC platforms for research, optimization, and reporting.

Can I visit Addpeople.co.uk’s offices?

Yes, Addpeople.co.uk encourages clients to visit their Altrincham, Greater Manchester office whenever they wish for face-to-face meetings.

What is Addpeople.co.uk’s reputation based on Trustpilot reviews?

Addpeople.co.uk frequently highlights their “thousands of extremely positive TrustPilot reviews” on their website, indicating a strong positive reputation among their client base as reflected on that platform.

What should I prepare for a free consultation with Addpeople.co.uk?

For a free consultation, you should be prepared to discuss your business objectives, target audience, current marketing efforts, budget expectations, and any specific challenges or goals you have for your online presence. Domesticappliancecare.com Reviews

Having some basic data about your current website traffic or sales can also be helpful.

Addpeople.co.uk Reviews