Semrush Pricing: Your Ultimate Guide to Plans, Costs, and Value

Struggling to figure out Semrush pricing? It can feel a bit like looking at a restaurant menu with too many delicious options, but don’t worry, I’m here to help you break down everything you need to know. Semrush is a powerhouse in the digital marketing world, packed with over 55 tools covering SEO, PPC, content marketing, social media, and competitive research. It’s designed to help everyone from solo consultants to big enterprise teams boost their online presence and outrank competitors. But with so many features, understanding the different plans and what they cost is key to making a smart investment.

This guide will walk you through Semrush’s core SEO toolkit plans – Pro, Guru, and Business – detailing their monthly and annual costs, what features you get, and who each plan is best suited for. We’ll also talk about the various add-ons that can extend Semrush’s capabilities, touch on how pricing might look in different regions like India and the UK, and help you decide if Semrush is truly worth the money for your specific needs. By the end, you’ll have a clear picture of which Semrush plan makes the most sense for your goals and budget, without getting lost in all the technical jargon.

Semrush’s Core SEO Plans: A Quick Look

Semrush offers three main subscription plans for its core SEO toolkit: Pro, Guru, and Business. Each one is built to cater to different levels of expertise and business sizes, and you can usually save a bit of money, around 17%, by choosing annual billing over monthly.

Here’s a quick comparison of the monthly costs for each plan:

These prices were recently updated, so it’s good to keep this current info in mind when you’re planning your budget. Now, let’s unpack each plan to see what you get.

Semrush Pro Plan: Is it Right for You?

The Semrush Pro plan is like your go-to starter kit for anyone just dipping their toes into SEO or managing a few websites. It’s priced at $139.95 per month, but if you opt for annual billing, that drops to a more palatable $117.33 per month. Semrush vs. Yoast: Choosing Your SEO Powerhouse in 2025

Who it’s for:
This plan is perfect for individual SEO professionals, freelancers, solo bloggers, and small teams or startups. If you’re managing up to five projects and need fundamental SEO insights, Pro is a solid choice. I know many content writers and bloggers who rely on this plan for their daily SEO needs.

Key Features You Get:
Even though it’s the entry-level plan, Pro still gives you access to a bunch of powerful features:

• Keyword Research: You can tap into Semrush’s massive keyword database, checking search volume, competition, and trends to find the best terms for your site. You can track up to 500 keywords with daily updates.
• Competitor Analysis: Get insights into your competitors’ strategies, see their top-ranking keywords, and analyze their backlink profiles.
• Site Audit: This tool crawls up to 100,000 pages per month to sniff out technical SEO issues on your website, giving you actionable recommendations to fix them.
• Backlink Analysis: Monitor your backlink profile and uncover new link-building opportunities.
• Position Tracking: Keep an eye on how your website ranks for your target keywords.
• Reporting: You can generate up to 3,000 reports per day, view up to 10,000 rows of data per report, and schedule up to 5 custom PDF reports per month.
• Projects: You can manage up to 5 projects websites.

Limitations to Keep in Mind:
While Pro is great, it doesn’t include some of the more advanced features that larger teams might need, like historical data, the full content marketing toolkit, or API access. It’s also limited to one user account, with additional users costing $45 per month each.

Semrush Guru Plan: Stepping Up Your SEO Game

The Guru plan is where things get really interesting for growing businesses and agencies that need more horsepower. It costs $249.95 per month, or $208.33 per month if you go for annual billing. How to Get a Semrush Refund and Navigate Their Cancellation Policy Like a Pro

If you’re a mid-sized business, a growing marketing agency, or have a content-heavy website, the Guru plan is often the sweet spot. It’s designed for those who manage multiple client projects, need more comprehensive tools and data access, and are serious about content strategy. Many agencies find that this plan hits the mark because it offers a significant boost in capabilities compared to Pro.

Key Features You Get Everything in Pro, plus more!:
Guru builds on the Pro plan with some crucial additions and higher limits:

• Increased Limits: You can manage up to 15 projects, track up to 1,500 keywords, and crawl up to 300,000 pages per month with the site audit tool. You also get more reports per day 5,000 and more results per report 30,000.
• Historical Data: This is a big one! Guru gives you access to historical data, letting you see how a website’s rankings and other metrics have changed over time, which is super valuable for trend analysis and deeper insights.
• Content Marketing Toolkit: This suite of tools helps you with content creation and optimization. It includes topic research, an SEO writing assistant, and a plagiarism checker, helping you craft content that’s more likely to rank. You can research unlimited content topics and generate up to 800 SEO content templates each month.
• Multi-location and Device Tracking: Monitor keyword rankings across different geographic locations and devices.
• Looker Studio formerly Google Data Studio Integration: Connect Semrush data directly to your Looker Studio dashboards for advanced data visualization and custom reporting, which is fantastic for client presentations.
• Keyword Cannibalization Report: This helps you identify pages on your site that might be competing for the same keywords, which can sometimes hurt your rankings.
• AI Search Tracking: Keep an eye on your domain’s visibility in Google AI Mode and ChatGPT up to 50 keywords per LLM.

Why Upgrade from Pro?
The main advantage of Guru is getting three times the functionality in many areas for less than twice the price. If content is a major part of your strategy, or you need to track more domains and delve into historical trends, Guru is definitely worth considering. Like the Pro plan, it includes one user account, but additional users on Guru will cost you $80 per month.

Semrush Business Plan: For the Big Players

When you’re running a large agency or managing SEO for an enterprise-level business with extensive needs, the Semrush Business plan is the tier to look at. It comes in at $499.95 per month, or $416.66 per month when billed annually. Como funciona o Cooktop: Guia Completo para Sua Cozinha Moderna

This plan is tailor-made for large agencies with a significant client roster, big companies handling their SEO and marketing in-house, and enterprises that require high limits and advanced integrations. If you have extensive marketing operations spanning multiple geographies, or need programmatic access to data, Business is your best bet.

Key Features You Get Everything in Guru, plus top-tier enhancements!:
The Business plan offers the highest limits and most advanced features Semrush has:

• Massive Limits: You can manage up to 40 projects, track up to 5,000 keywords, and perform site audits on up to 1,000,000 pages per month. You also get a whopping 10,000 reports per day and 50,000 results per report.
• API Access: This is a must for large organizations. The Business plan provides API access, allowing you to integrate Semrush data into your custom applications and workflows.
• White-label Reports: For agencies, this is fantastic. You can create and schedule up to 50 automated PDF reports with your own branding, which is crucial for professional client communication.
• Share of Voice Tracking: Measure your brand’s visibility compared to competitors, giving you a clearer picture of your market position.
• Unlimited Targets per Project: Get granular tracking without limitations for your projects.
• Migration Support: For those moving large amounts of data or setting up complex workflows, migration support can be a huge help.

While the Business plan offers incredible power, remember that additional users will cost $100 per month each. For organizations with even more specialized needs, Semrush also offers custom Enterprise plans, which are negotiable and can go up significantly.

Semrush Add-ons: What Else Can You Get?

Beyond the core Pro, Guru, and Business plans, Semrush offers a variety of add-ons and specialized toolkits that let you tailor your subscription even further. These are usually paid extra on top of your main plan. Quanto Custa Semrush? Um Guia Completo para 2025

• Additional Users: A key thing to remember is that each Semrush plan typically only includes one user account. If you need to add more team members, you’ll pay extra. For Pro, it’s $45 per user per month. for Guru, it’s $80 per user per month. and for Business, it’s $100 per user per month. These costs can add up quickly, so factor them into your budget.

• Semrush .Trends Competitive Intelligence: This powerful add-on is for deep market and competitive analysis. It includes tools like Traffic Analytics, Market Explorer, and One2Target. It usually costs around $289 per month for the Pro plan within the .Trends toolkit itself, giving you insights into competitor traffic, market trends, and historical data from many countries. This is fantastic if you’re making data-driven decisions about your overall digital marketing efforts.

• Semrush Local Toolkit: If you have a physical business or serve a specific geographic area, this toolkit is a must for local SEO. It helps you manage your online presence across various directories and optimize your Google Business Profile. It offers multiple tiers:

  • Local Base: Starts at $30 per month per location, focusing on Google Business Profile integration, AI-powered review management, and Map Rank Tracker credits.
  • Local Pro: At $60 per month per location, it adds enhanced competitor review analytics, more GEO grid tracking credits, and a Listing Management API.
    There’s also a “Local Business” plan for 20+ locations with custom pricing.

• Semrush Content Toolkit: Previously known as ContentShake AI, this toolkit is now available as a standalone plan for $60 per month. It’s designed for users who want to generate unlimited content, offering AI-powered creation and optimization features. This is perfect if content generation and scaling your content efforts are a big priority for you.

• Semrush Social Toolkit: This toolkit helps you manage your social media presence. ¿Qué es Semrush Company? Tu Aliado Todo en Uno para el Éxito Digital

  • Base plan: Starts at $20 per month, suitable for individuals or small teams, offering AI social content generation, management of up to 5 profiles, and 50 scheduled posts monthly.
  • Pro plan: At $40 per month, it expands to unlimited generation, 10 profiles, and unlimited scheduling. A Business plan is also available at $250 per month for enterprise-level features.

• Semrush Advertising Toolkit: Starting at $99 per month for the Base plan and $220 per month for the Pro plan, this toolkit helps you maximize your advertising ROI. It includes competitor ad analysis, AI-powered ad copy generation, keyword research for paid campaigns, and detailed PPC tracking.

• Semrush Agency Growth Kit: If you run an agency, this add-on is designed to streamline your operations and attract new clients. Starting at $69 per month, with advanced plans up to $249 per month, it includes CRM integration, lead generation tools, client portals, and white-label PDF reports. It also helps boost your visibility on the Semrush Agency Partners platform.

• Reporting Add-ons:

  • Base Report: Costs $10 per month and integrates basic Semrush tools with Google Analytics and Search Console.
  • Pro Report: Costs $20 per month and offers advanced integrations with over 40 Semrush and third-party tools, plus delivery at specific times.

• ImpactHero: An AI tool designed to help create content at scale, costing $200 per month.

As you can see, Semrush has really expanded its offerings, providing specialized toolkits that you can subscribe to individually or as add-ons to your main SEO plan. This allows for a lot of flexibility, but also means more things to consider when calculating your total cost. Unlocking Your Website’s Potential: A Deep Dive into Semrush Project Setup

Understanding Semrush Pricing in Different Regions

While the core pricing is typically listed in USD, people often wonder about Semrush pricing in their local currency. Let’s touch on how it looks in a couple of major markets.

Semrush Pricing India: What to Expect

For digital marketers and agencies in India, Semrush is a popular choice, but the global pricing can seem steep when converted to Indian Rupees INR.

As of 2025, here’s a general idea of monthly costs when billed monthly in INR:

• Pro Plan: Around ₹9,900 per month.
• Guru Plan: Around ₹18,900 per month.
• Business Plan: Around ₹36,900 per month.

Remember, like with USD pricing, annual billing offers significant savings, bringing down the effective monthly cost. For instance, the Pro plan might be around ₹99,900 annually, the Guru plan ₹189,900 annually, and the Business plan ₹369,900 annually. Semrush also sometimes runs festive coupons for Indian users around events like Diwali, which can offer additional discounts. What is Paraphrasing, Anyway?

While the cost might seem high, many Indian agencies find that the ROI from client acquisition and ranking improvements easily justifies the investment.

Semrush Pricing UK: Local Costs

For users in the UK, Semrush pricing will also reflect the USD rates converted to GBP, often with VAT added.

Here’s an approximate breakdown of monthly costs for UK users, including an estimated tax, for monthly billing:

• Pro Plan: Approximately £144.71 per month based on $139.95/month + tax.
• Guru Plan: Approximately £258.46 per month based on $249.95/month + tax.
• Business Plan: Approximately £516.97 per month based on $499.95/month + tax.

Similar to other regions, choosing annual billing offers a discount. The annual cost for the Pro plan in the UK might be around £1,455.89, Guru at £2,585.04, and Business at £5,170.14. It’s always a good idea to check Semrush’s official site for the most up-to-date pricing in your local currency, especially as exchange rates and tax rates can change.

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Is Semrush Worth It? Decoding the Value

Now for the big question: Is Semrush worth the money? I often get asked this, and honestly, it boils down to your specific needs and how you use the tool. Semrush is definitely one of the pricier options out there, but many, including myself, find that the value it brings makes the investment worthwhile.

What You Get for Your Money:

• Comprehensive Toolset: Semrush isn’t just one tool. it’s a massive suite of over 55 tools. This means you get everything from keyword research and site audits to competitor analysis, content marketing, social media management, and advertising research, all under one roof. This “all-in-one” approach can save you from subscribing to multiple specialized tools, potentially saving you money in the long run.
• Data Accuracy and Depth: Semrush is known for its extensive databases and accurate data. It provides in-depth insights into organic search traffic, backlinks, keyword rankings, and competitor strategies, helping you make informed decisions.
• Time Savings: Automating tasks like site audits, rank tracking, and report generation frees up valuable time for marketers and agencies. This efficiency can lead to significant cost savings in labor.
• ROI Potential: Many users report a strong return on investment ROI from using Semrush. By helping you find high-value keywords, optimize content, identify link-building opportunities, and track competitor moves, Semrush can directly contribute to increased organic traffic, better rankings, and ultimately, more revenue. As one source put it, the value you get really depends on how well you leverage it for your SEO tasks, but the potential for a healthy recurring ROI is there.

When It’s Worth the Investment:

• Serious About SEO and Digital Marketing: If your business relies heavily on organic search, paid ads, or content marketing, Semrush can be an indispensable tool.
• Managing Multiple Projects or Clients: Agencies and businesses with several websites or a large client base will find the project limits and advanced features of Guru or Business plans incredibly useful.
• Competitive Markets: In highly competitive niches, having detailed competitor intelligence and market analysis is crucial, and Semrush excels here.
• Scaling Your Efforts: If you’re looking to grow your online presence significantly and need a tool that can scale with you, Semrush offers the capabilities to support that growth.

Free Trial Information:
If you’re still on the fence, Semrush typically offers a 7-day free trial for its Pro and Guru plans, which is a great way to test out the features and see if it fits your needs without committing financially. Sometimes, you can even find extended 14-day free trials through partners. This gives you a chance to explore the toolkit and decide if the investment is right for you.

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Smart Ways to Save on Your Semrush Subscription

Semrush is a powerful tool, but its cost can be a consideration for many businesses. Here are a few smart ways to make sure you’re getting the most bang for your buck and potentially saving some money:

• Annual Billing is Your Friend: This is perhaps the easiest way to save a good chunk of change. Opting for annual billing instead of monthly typically gives you a 17% discount on Pro, Guru, and Business plans. Over a year, that adds up significantly!
• Utilize the Free Trial Fully: Before committing, take advantage of the 7-day or even 14-day, if you find an extended offer free trial for the Pro or Guru plan. Use this time wisely:
  • Run site audits on your most important domains.
  • Do keyword research for your key content pieces.
  • Analyze a few top competitors.
  • Try out the content marketing tools if you’re considering the Guru plan.
    This helps you assess which features you’ll actually use and which plan best fits your workflow, preventing you from overpaying for capabilities you don’t need.
• Start Small and Upgrade: If you’re unsure, it’s often better to start with the Pro plan if you’re a freelancer or small business. You can always upgrade to Guru or Business later if your needs grow. Semrush makes it easy to switch between plans.
• Review Your Needs Regularly: As your business evolves, so do your tool requirements. Periodically review how you’re using Semrush. Are you utilizing all the limits of your current plan? Could you downgrade to a cheaper plan if your project load has decreased, or are you consistently hitting limits, indicating it’s time to upgrade?
• Consider Specific Toolkits: If your primary need isn’t the full SEO suite but, say, only local SEO or content marketing, look into Semrush’s specialized toolkits. For instance, the Content Toolkit is $60/month, which is less than a full Pro plan, but gives you unlimited content generation. This can be a more cost-effective solution if your focus is very narrow.
• Look for Special Offers and Coupons: Keep an eye out for special promotions directly from Semrush or through partner sites. Sometimes, during holidays or special events, they might offer discounts or extended trials.

By being strategic about how you subscribe and use Semrush, you can maximize its powerful features while keeping your budget in check.

Frequently Asked Questions

What are the main Semrush pricing plans?

Semrush primarily offers three core SEO plans: Pro $139.95/month, Guru $249.95/month, and Business $499.95/month. You can get a discount of around 17% by opting for annual billing.

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Is there a free version or free trial for Semrush?

Yes, Semrush offers a limited free account, and also provides a 7-day free trial for its Pro and Guru plans, allowing you to test out the full features before committing. Sometimes, extended 14-day trials are available through partners.

What is the difference between Semrush Pro and Guru plans?

The Pro plan is designed for freelancers and small teams, offering essential SEO tools like keyword research and site audits for up to 5 projects and 500 keywords. The Guru plan, aimed at growing businesses and small agencies, includes everything in Pro plus higher limits, historical data access, a full content marketing toolkit, and Looker Studio integration for up to 15 projects and 1,500 keywords.

Why is Semrush so expensive?

Semrush is a comprehensive, all-in-one digital marketing platform with over 55 tools, extensive databases, and high data accuracy. The cost reflects the breadth and depth of its features, which can replace multiple individual tools, save significant time, and provide strong ROI for businesses serious about their online presence.

Can I add more users to my Semrush account?

Yes, but Semrush plans typically only include one user. Adding additional users comes with an extra monthly fee: $45 per user for Pro, $80 per user for Guru, and $100 per user for Business plans.

Does Semrush offer regional pricing, like in India or the UK?

While the base pricing is in USD, Semrush is used globally. For regions like India, you’ll find equivalent pricing in INR e.g., Pro at around ₹9,900/month, Guru at ₹18,900/month. For the UK, prices are converted from USD to GBP and include estimated VAT e.g., Pro at approximately £144.71/month. Annual billing usually offers a discount in all regions. Unlocking Your Website’s Potential: A Practical Guide to On-Page and Technical SEO

What are Semrush add-ons and how much do they cost?

Semrush offers various add-ons and specialized toolkits to extend functionality, which are priced separately. Examples include Semrush .Trends competitive intelligence, around $289/month, Semrush Local local SEO, starting at $30/month per location, Semrush Content Toolkit $60/month, and the Agency Growth Kit starting at $69/month. Additional users are also considered an add-on.