Trying to figure out which CRM platform, Monday CRM or HubSpot, is the perfect fit for your business? It’s a common dilemma because both are super popular, but they approach customer relationship management from pretty different angles. Think of it this way: HubSpot is like that all-in-one marketing and sales powerhouse, built to handle every step of your customer journey from the very first hello to ongoing support. On the flip side, Monday CRM often feels more like a super flexible, visual workspace that’s adapted its robust project management capabilities specifically for sales teams. So, while both aim to help you manage leads and improve customer relationships, how they get you there and what they excel at can be worlds apart.

For small to medium-sized businesses SMBs and even some larger teams, choosing the right CRM isn’t just about features. it’s about finding a system that truly clicks with your team’s workflow and helps you grow without feeling like a heavy, complicated burden. HubSpot’s reputation often stems from its comprehensive suite, which ties marketing, sales, customer service, and even content management into one big, integrated platform. This makes it a go-to for companies that really lean into inbound marketing and want everything under one roof. Meanwhile, Monday CRM, a dedicated product built on the well-known Monday.com Work OS, shines with its visual, customizable dashboards and a focus on streamlining sales processes with powerful automations. Users often praise it for its ease of use and adaptability, especially for teams that love visual organization and project-style workflows.

Ultimately, the “best” CRM isn’t a one-size-fits-all answer. It truly boils down to your specific business needs, your team’s size, your budget, and how you prefer to manage your customer interactions and sales pipelines. We’re going to break down everything from their core features and pricing to how easy they are to use, so you can make an informed decision and pick the CRM that truly helps your business thrive.

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What Are They, Really? Quick Introductions

Before we get into the nitty-gritty, let’s quickly set the stage for each platform.

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Monday CRM: The Flexible, Visual Sales Workspace

Imagine a super-powered digital whiteboard where you can map out your entire sales process, from raw lead to closed deal. That’s pretty much what Monday CRM feels like. It’s part of the broader Monday.com Work OS, which means it brings a lot of that system’s visual flair, customization, and workflow automation to the sales world. It’s not just a basic contact manager. it’s designed to help sales teams organize, track, and close deals more effectively through intuitive, customizable sales pipelines.

Teams often use Monday CRM to:

Visually manage leads and deals: Think Kanban boards, lists, or timeline views to see where every deal stands.
Automate repetitive tasks: Set up “recipes” to automatically update statuses, send follow-up emails, or assign tasks.
Collaborate seamlessly: It’s built for teamwork, making it easy to share updates, documents, and communicate within tasks.

HubSpot: The All-in-One Growth Platform

Now, HubSpot is a different beast entirely. While it has a robust CRM at its core, it’s really a comprehensive platform designed to manage your entire customer journey. It’s famous for its “Hubs” – Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub – all working together to attract, engage, and delight customers.

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Integrated marketing and sales: From lead generation with forms and landing pages to email campaigns and sales automation, it’s all connected.
Strong customer service tools: Ticketing systems, live chat, knowledge bases, and customer portals help you support your clients.
A unified view of the customer: Every interaction across marketing, sales, and service is logged and accessible in one place.

Who Are They Built For? Target Audiences

Understanding who each platform aims to serve is a big step in deciding which is right for you.

Monday CRM’s Ideal User

Monday CRM generally hits the sweet spot for small to mid-sized businesses SMBs, especially those that appreciate a highly visual, flexible, and project-management-style approach to sales. If your team is already using Monday.com for other things like project tracking, using Monday CRM feels like a natural extension, keeping everything in one familiar ecosystem.

It’s a great fit if you:

Prioritize ease of use and a low learning curve: Many users praise Monday CRM for its intuitive interface, making it easy for new team members to pick up quickly.
Value customization and visual pipelines: You can really mold Monday CRM to fit your unique sales process with custom fields, boards, and views.
Need robust internal collaboration: Its roots in project management mean excellent tools for teams to work together on deals and tasks.
Are looking for a more affordable option for smaller teams: Monday CRM can be more budget-friendly than HubSpot, especially as you scale, with clear pricing that scales per seat.

It might be less ideal for large enterprises needing deeply complex, industry-specific CRM features out of the box, or businesses heavily reliant on advanced marketing automation that isn’t purely sales-focused. How to Do ChatGPT SEO: Your Ultimate Guide to AI-Powered Visibility

HubSpot’s Ideal User

HubSpot, on the other hand, is a strong contender for a wider range of businesses, from startups and SMBs to growing mid-market and even some larger enterprises, particularly those committed to an inbound strategy. It’s designed to be a comprehensive growth platform, perfect for companies that want to manage all customer-facing operations in a single system.

You’ll likely lean towards HubSpot if you:

Want an all-in-one platform: You’re looking to connect your marketing, sales, and customer service efforts seamlessly.
Are heavily invested in marketing automation: HubSpot’s Marketing Hub is renowned for its lead generation, email campaigns, landing pages, and content management tools.
Need a robust free CRM to start: HubSpot offers a very generous free CRM tier with unlimited users and up to 1 million contacts, making it great for startups to get going without upfront costs.
Require extensive integrations: HubSpot’s App Marketplace boasts over 1,700 integrations, far exceeding Monday’s current offerings, giving you immense flexibility with your existing tech stack.
Prioritize advanced analytics and reporting across multiple functions: It offers deep insights into various aspects of your business.

HubSpot can be a bit more complex, especially for businesses not focusing heavily on marketing, and its paid plans can get significantly more expensive as you add features and users.

Key Features & Functionality: A Head-to-Head

Let’s break down the core functionalities to see where each platform truly shines. How to Search AI: Finding Tools, Information, and Leveraging AI for Smarter Research

CRM Capabilities Contact Management, Deals, Pipelines

Both platforms offer solid CRM basics, letting you manage contacts, track deals, and visualize your sales pipeline.

Monday CRM: It provides excellent contact and lead management, allowing you to store vital information and create custom fields to tailor your database. Its customizable sales pipelines are highly visual, often using Kanban, list, or timeline views, which is a big plus for teams that like to see things clearly. You can easily track lead progress and forecast revenue.
HubSpot: HubSpot also excels in contact and deal management. You can keep records up to date, log activities, and view communication history all in one place. Its deal management is very visual and intuitive, using drag-and-drop technology to organize your pipeline. HubSpot also has a strong lead capture and management tool that automatically inputs captured leads into its database.

Sales Tools

This is where the rubber meets the road for sales teams.

Monday CRM Sales CRM: Focuses on streamlining the sales process. Key features include lead nurturing automation, automated task assignments based on deal stage, email follow-ups synced with Gmail/Outlook, and real-time sales dashboards. It helps with sales forecasting and analytics, and users often praise its collaboration features for sales teams.
HubSpot Sales Hub: A comprehensive suite of sales tools. This includes email tracking and notifications, templates, scheduling meetings, document sharing, live chat, sales quotes, and predictive lead scoring. It offers robust sales automation, one-to-one video messaging, and AI-powered assistants for tasks like researching companies and summarizing CRM records. HubSpot’s Sales Hub is designed to help you close deals faster with deep pipeline visibility.

Marketing Tools

This is a major differentiator.

Monday CRM: While it offers customer communication features like syncing email accounts Gmail/Outlook, sending bulk messages with branded templates, and integrated AI for message crafting, its marketing automation features are relatively basic compared to HubSpot. It’s not primarily a marketing tool but offers enough to support sales-driven outreach.
HubSpot Marketing Hub: This is where HubSpot truly shines. It’s built for lead generation and conversion. You get tools for email marketing including a drag-and-drop editor and pre-built templates, landing page creation, forms, ad management, omnichannel marketing automation, campaign management, A/B testing, and social media management. HubSpot uses AI for content creation and smart marketing reporting to help you understand your top lead-generating channels.

Service Tools

Monday CRM: Can be customized for post-sale support and client project management, leveraging its project management capabilities. However, it doesn’t have dedicated, out-of-the-box service hub functionalities like ticketing systems or knowledge bases.
HubSpot Service Hub: Offers a full suite of customer service tools. This includes live chat, ticketing pipelines, conversational bots, help desk automation, customer portals, smart ticket routing, omnichannel support, and service analytics. It also provides self-service tools like knowledge bases and AI-powered support agents available 24/7 to resolve queries.

Project Management

Monday CRM: This is built on Monday.com’s Work OS, so project management is in its DNA. While it’s a CRM, it heavily leverages visual project boards, task tracking, and workflow management for sales processes, making it excellent for collaboration around deals. Users even report using it for onboarding, documenting processes, and reporting.
HubSpot: While HubSpot isn’t a dedicated project management tool, it offers basic team collaboration tools within its CRM, sufficient for most CRM-related tasks. You can manage tasks, notes, and log sales activities to keep control of your sales process.

Customization & Flexibility

Both platforms allow for significant customization, but in different ways.

Monday CRM: Highly customizable. You can tailor workflows, create custom dashboards and charts, and design your boards with various column types to fit specific needs. It uses a no-code/low-code framework, meaning you can often build or customize software without deep technical knowledge.
HubSpot: Offers customization, particularly in creating custom properties for lead profiles and tailoring dashboards. While it’s powerful, some users find Salesforce offers more extensive customization options, especially for complex enterprise needs. HubSpot’s focus is more on integrated functionality rather than building highly bespoke solutions from the ground up like Monday.com’s Work OS.

Integrations

Connecting with other tools you use is crucial. How to SEO Your TikTok Video: Your Ultimate Guide to Getting Seen

Monday CRM: Integrates with over 100 apps through its marketplace, including popular ones like Slack, AirCall, DocuSign, Dropbox, Gmail, Outlook, Zapier, and even HubSpot. While substantial, it may not have as many options as HubSpot, especially for marketing-specific tools.
HubSpot: A clear winner here with its vast App Marketplace featuring over 1,700 integrations. This extensive ecosystem allows businesses to streamline operations by connecting with almost any other business app you can think of, from email services and social media tools to other CRM software. HubSpot even has its own Operations Hub for bidirectional app connectivity.

Ease of Use & User Interface

How quickly can your team get up and running?

Monday CRM: Many users highlight its simplicity and intuitive interface as a major strength. It has a low learning curve, making it easier for new users to adapt and integrate into their workflow without extensive setup or technical know-how. The visual nature Kanban, etc. helps keep things clear.
HubSpot: Also highly rated for ease of use, especially for beginners. Its user-friendly design and intuitive navigation allow teams to get a real feel for the product quickly. However, some find that the sheer variety of features and options can be a bit overwhelming, particularly for smaller teams not accustomed to such a comprehensive platform.

Pricing & Value: What You Get for Your Money

Pricing is often a deciding factor, and these two take different approaches.

Monday CRM Pricing

Monday CRM doesn’t have a free plan, but it offers a 14-day free trial to explore its features. Pricing is typically per seat, per month, and you usually need a minimum of 3 users to start with a paid plan. What Exactly is XRP?

Basic Plan: Starts around $12 per seat per month billed annually. This includes unlimited custom pipelines, contacts, boards, and templates, plus mobile apps.
Standard Plan: Around $17 per seat per month billed annually. This popular option adds advanced account/contact/deal management, more automations 250 actions/month and integrations 250 actions/month, guest access, and multi-board dashboards.
Pro Plan: Approximately $28 per seat per month billed annually. This tier includes email templates, tracking, mass emails up to 500 emails/month, HTML editing, sales forecasting, and advanced analytics.
Enterprise Plan: Requires a custom quote for teams over 40 users, offering additional features like HIPAA compliance and tailored onboarding.

Monday CRM is often considered more affordable for small teams, especially compared to the higher tiers of HubSpot.

HubSpot Pricing

HubSpot is well-known for its generous free CRM plan, which includes unlimited users and up to 1 million contacts, along with essential features like contact management, pipeline tracking, email tools, and live chat. This makes it an excellent starting point for startups and small businesses.

Beyond the free CRM, HubSpot’s pricing is structured around its “Hubs” Marketing, Sales, Service, etc. and can be purchased individually or as a discounted CRM Suite. Pricing can be per user per month for Sales/Service Hubs, or based on marketing contacts for Marketing Hub.

Example pricing for Starter tiers billed annually:

Individual Hubs Starter: Start at $15 per user per month for Sales Hub, Service Hub, or Operations Hub. Marketing Hub Starter is also $15 per month for 1,000 marketing contacts. These plans include features like email scheduling, tracking, reporting, conversational bots, and deal pipelines.
CRM Suite Starter: Starts around $15-$20 per month billed annually for two users. This bundles marketing, sales, service, content, and operations tools.
Professional and Enterprise Tiers: These are significantly more expensive and offer advanced features like extensive automation, predictive lead scoring, A/B testing, and more robust support. For example, Marketing Hub Professional can be around $900/month for 2,000 contacts, and Sales Hub Professional around $90/user/month.

HubSpot’s pricing can quickly escalate as your needs grow and you move beyond the Starter plans, making it potentially more costly for businesses requiring a full suite of advanced features across multiple hubs. The Tragic Story: How XXXTentacion Died

Scalability: How Well Do They Grow With Your Business?

Monday CRM: It’s quite scalable due to its flexible Work OS foundation. You can add users, customize new boards, and build out workflows as your business expands. It can cater to various team sizes, and the Enterprise plan offers tailored solutions for larger organizations. However, some users might find it requires more “building” to achieve very complex, enterprise-level CRM functionalities compared to dedicated enterprise CRMs like Salesforce.
HubSpot: Designed to scale with businesses. Its tiered Hub system allows you to add functionality as you grow, starting from the free CRM and expanding into various Professional and Enterprise Hubs. HubSpot can handle increasing users, marketing contact tiers, and advanced automation, making it suitable for companies anticipating significant growth and needing a platform that can evolve without constant overhauls.

Customer Support & Resources

Good support can make all the difference when you hit a snag.

Monday CRM: Offers 24/7 customer support via email and chat on all plans, with priority support for Enterprise customers. Many users report quick response times and helpful assistance.
HubSpot: Provides email and chat support on Starter plans, with phone support available in Professional plans and above. It’s also known for its extensive knowledge base, online resources, and weekly webinars, which are invaluable for learning and troubleshooting.

User Reviews & Community Feedback

Looking at what real users say can give you a clearer picture. Online discussions, especially on platforms like Reddit, often highlight practical experiences. Boosting Your Online Presence: How to Really Improve Your SEO

Monday CRM: Users on platforms like G2 and Reddit often praise Monday CRM for its ease of use, visual appeal, and customizability. They like that it’s simple to set up and that teams actually use it. Many appreciate its ability to manage projects, onboarding, and documentation alongside sales tasks, keeping everything in one place. However, some users mention limitations in CRM-specific features compared to dedicated platforms, that some integrations might not work perfectly, or that automations can sometimes break. It’s often recommended for small teams and B2C businesses.
HubSpot: Reviewers consistently laud HubSpot for its generous free CRM, its user-friendly interface, and excellent customer support. Many appreciate the integrated nature of its hubs, which streamlines sales, marketing, and service. Users find it great for lead generation, nurturing, and having a 360-degree view of the customer. The main downsides sometimes mentioned are the higher costs of its advanced plans and that the sheer number of features can be overwhelming for those not needing a full-stack solution. Some also note that, while powerful, it might not offer the same level of deep customization as a platform like Salesforce for highly complex, bespoke requirements.

Specific Use Cases: When to Pick Which

Let’s make this more concrete. When does one truly outshine the other?

Choose Monday CRM if:

Your team is already familiar with or prefers a visual, project-management-style interface. If you love Kanban boards and customizable workflows for everything, Monday CRM will feel right at home.
You prioritize ease of adoption and a lower learning curve for your sales team. Getting everyone on board quickly is key, and Monday is known for its intuitiveness.
Your primary need is a robust sales CRM with strong collaboration features, rather than an all-encompassing marketing and service platform.
You’re a small to medium-sized business SMB on a tighter budget for paid plans, especially if you need multiple users but don’t require HubSpot’s extensive marketing automation.
You need a highly flexible system that you can extensively customize to your unique sales processes without needing to code.

Choose HubSpot if:

You need an all-in-one platform to manage your entire customer lifecycle, from marketing and sales to customer service and content management.
Your business heavily relies on inbound marketing strategies and needs robust tools for lead generation, email campaigns, landing pages, and marketing automation.
You’re a startup or small business looking for a powerful free CRM to get started and plan to scale up its features as you grow.
You require a vast ecosystem of integrations with other business tools, as HubSpot offers significantly more options.
You appreciate a comprehensive, well-structured platform that provides deep analytics and reporting across multiple business functions.
You’re looking for strong AI-powered features for content creation, sales prospecting, and customer service.

Frequently Asked Questions

Is Monday CRM really a CRM, or just a project management tool?

Monday CRM is a dedicated customer relationship management product built on the Monday.com Work OS. While Monday.com’s core product is known for work management, Monday CRM is specifically designed with CRM functionalities for sales teams, including lead, contact, and deal management, pipeline visualization, and sales automations. It leverages the flexibility and visual nature of the Work OS for CRM purposes.

Does HubSpot offer a truly free CRM, or are there hidden costs?

Yes, HubSpot offers a genuinely free CRM plan. It includes core CRM features like contact management, deal and task management, email tracking, and live chat, with unlimited users and up to 1 million contacts. While this free version is quite robust, it does have limitations, such as HubSpot branding on some tools and fewer advanced features. To unlock more sophisticated marketing, sales, or service automation, you would need to upgrade to one of their paid “Hubs” or the CRM Suite.

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How do Monday CRM and HubSpot compare in terms of AI features?

Both platforms are incorporating AI. Monday CRM offers an integrated generative AI solution to help craft personalized messages at scale and provides free AI credits with its paid plans. HubSpot has a more extensive suite of AI tools, including Breeze Assistant for researching companies, prepping for sales calls, summarizing CRM records, and AI content writers. Its Service Hub also offers AI-powered customer agents for 24/7 support.

Is Monday CRM a good alternative to Salesforce?

Monday CRM can be a strong alternative to Salesforce, especially for small to mid-sized businesses that prioritize ease of use, visual management, and affordability. While Salesforce is known for its extensive features and scalability for large enterprises, it can be more complex and costly. Monday CRM offers a simpler, more intuitive approach with robust customization options, making it a better fit for teams not needing Salesforce’s immense complexity or deep industry-specific functionalities.

Can Monday CRM and HubSpot integrate with each other?

Yes, both Monday CRM and HubSpot can integrate with each other, usually through third-party connectors like Zapier, or sometimes through direct integrations offered on their respective marketplaces. This allows businesses to leverage the strengths of both platforms, perhaps using Monday for visual project-based sales workflows and HubSpot for its deeper marketing automation capabilities.

Which platform is better for marketing: Monday CRM or HubSpot?

HubSpot is generally far superior for marketing. It started as a marketing tool and has an extensive Marketing Hub dedicated to lead generation, email marketing, landing pages, SEO, content management, and advanced marketing automation. Monday CRM, while offering some email and communication tools, is not designed as a comprehensive marketing automation platform. If marketing is a core driver of your business, HubSpot is the clear winner. How to buy xbox series x

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