Is urbantouch.co.uk Legit?

Determining the legitimacy of an online retailer like urbantouch.co.uk involves examining several factors, from basic site functionality to transparent business practices. Based on the available information and a thorough review of the website, urbantouch.co.uk appears to be a legitimate operational e-commerce store, but with some room for improvement in terms of comprehensive transparency and ethical declarations.

Business Registration and Longevity

One of the strongest indicators of legitimacy is the domain’s age and registration details. As per the WHOIS data, urbantouch.co.uk has been registered since April 3, 2015. This nearly decade-long operational history significantly reduces the likelihood of it being a fly-by-night scam. Scam websites typically have very short lifespans, often less than a year, as they are quickly shut down once reported. The stated company name, CHIC LOOK LIMITED, and its address in London, further contribute to its perceived legitimacy by providing a verifiable physical presence.

• Domain Age: Registered for over 9 years (since 2015).
• Registrar: Uses GoDaddy, a reputable domain registrar.
• Company Information: Provides a registered company name and physical address.
• Active Renewal: Domain is consistently renewed, showing ongoing business intent.

Operational Transparency

The website provides essential operational information that legitimate businesses typically offer. This includes dedicated pages for:

• Delivery Information: Outlining shipping methods, times, and costs.
• Return & Refund Policy: Detailing the process for returns and exchanges, which is crucial for consumer confidence.
• Privacy Policy: Explaining how customer data is collected, used, and protected, adhering to data protection regulations like GDPR in the UK.
• Size Guide: A practical tool that helps customers make informed purchasing decisions, reducing the likelihood of returns due to poor fit.

These policies are standard for legitimate e-commerce operations and indicate a structured approach to customer service and legal compliance. The inclusion of a direct customer service email ([email protected]) also adds to transparency.

Payment Security

The site uses Shopify as its e-commerce platform. Shopify is well-regarded for its robust security features, including SSL (Secure Sockets Layer) encryption. This means that any data transmitted between your browser and the website, especially during checkout, is encrypted, protecting sensitive information like credit card details. The display of major payment provider logos (Visa, Mastercard, PayPal, etc.) further assures users that transactions are handled by recognised and secure payment gateways.

• Shopify Platform: Built on a secure and widely used e-commerce infrastructure.
• SSL Certificate: Ensures encrypted communication for data protection.
• Recognised Payment Providers: Acceptance of major credit cards and PayPal.
• PCI DSS Compliance: Shopify platforms generally comply with Payment Card Industry Data Security Standard (PCI DSS).

Customer Feedback and Reviews (Limited)

While the site itself does not prominently feature customer reviews on product pages, and a quick search on major independent review platforms like Trustpilot doesn’t yield an overwhelming number of reviews for urbantouch.co.uk, this isn’t necessarily a sign of illegitimacy. Smaller or newer businesses might simply have less widespread public review presence. However, the absence of easily accessible external reviews means potential customers rely more heavily on the site’s own presentation and policies. For a UK-based business, a limited online review footprint can sometimes raise questions for highly scrutinising consumers. boxt.co.uk Complaints & Common Issues

• Absence of On-Site Reviews: No visible customer testimonials directly on product pages.
• Limited External Reviews: Fewer reviews on platforms like Trustpilot or Reddit compared to larger retailers.
• Social Media Engagement: Active social media presence (Facebook, Instagram) suggests some level of customer interaction, though these platforms are curated.