Blinds-2go.co.uk operates as a direct-to-consumer online retailer, specialising in made-to-measure window coverings. Their business model is designed to simplify the process of purchasing custom blinds, eliminating the need for in-person consultations or external fitters by empowering the customer to measure and install. It’s a highly digital experience, relying on detailed guides and customer support to bridge the gap traditionally filled by physical showrooms and sales representatives.
The Customer Journey: From Browsing to Installation
The process is meticulously laid out, guiding the customer through each stage. It begins with exploration and ends with the finished product installed in your home.
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Step 1: Browse and Select:
- Initial Search: Customers begin by navigating the website, exploring the extensive range of blinds categorised by type (e.g., Roller Blinds, Venetian Blinds), colour (Black, White), or room (Kitchen Blinds).
- Product Details: Each product page provides detailed descriptions, material options, and features, helping customers understand what they are purchasing.
- Free Samples: A crucial part of this stage is the ability to order free fabric samples. This allows customers to physically examine the material, colour, and texture in their own home’s lighting before committing to a full order. This step is vital for ensuring satisfaction with the final product.
- Feature Selection: For certain blinds, customers can select additional features like electric upgrades (controlled via the Tuiss SmartView app), no-drill installation options, or different lining types (e.g., blackout, thermal).
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Step 2: Measure Your Windows:
- Self-Measurement: This is the critical DIY component. Blinds 2go does not send out measurers. Instead, they provide comprehensive, step-by-step measuring guides online. These guides are detailed and cover various window types and blind styles, aiming to minimise errors.
- Accuracy is Key: Customers are responsible for accurately measuring the width and drop of their windows according to the provided instructions. Precision at this stage is paramount for a perfect fit.
- SureSize Measurement Guarantee: To mitigate the risk of self-measurement errors, customers have the option to add the SureSize Guarantee to their order. If they get the measurements wrong, Blinds 2go offers a replacement, subject to terms and conditions.
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Step 3: Place Your Order:
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- Custom Input: Once the blind type, fabric, features, and measurements are selected, customers input their precise dimensions into the online order form. The website then calculates the price for the custom-made item.
- Add to Basket: The selected and customised blind is added to the shopping basket. Customers can review their order before proceeding.
- Secure Payment: The checkout process is secure, facilitated by SSL encryption and reputable payment gateways. Blinds 2go delivers across the whole of the UK.
- Order Confirmation & Tracking: After purchase, customers receive an order confirmation and can track the progress of their order through a dedicated Order Tracking page on the website.
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Step 4: Manufacturing and Delivery: blinds-2go.co.uk Pros & Cons
- Made-to-Measure Production: Upon receiving the order, the blinds are custom-manufactured to the precise dimensions provided by the customer. This ensures a perfect fit for their windows.
- Quality Control: While not explicitly detailed, reputable manufacturers have internal quality control processes to ensure the product meets standards before dispatch.
- Dispatch and Delivery: Once manufactured, the blinds are dispatched. Blinds 2go offers free delivery on orders over £249, and “fast Express Dispatch” on selected styles.
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Step 5: Installation:
- Self-Installation: Blinds 2go does not provide professional fitting. Customers are expected to install the blinds themselves.
- Fitting Instructions: Comprehensive online fitting instructions are available to guide customers through the installation process. These are typically step-by-step guides, often with diagrams, to make the process as simple as possible.
- Post-Installation Support: Should customers encounter issues during fitting or after installation, the Help Center and customer service phone line (0800 862 0464) are available for assistance.
In essence, Blinds 2go leverages a robust online platform, detailed self-help resources, and strong guarantees to offer a convenient, cost-effective way for customers to acquire custom window dressings without the overheads of traditional retail, passing those savings onto the customer.
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