Soona.com Reviews

Based on looking at the website, Soona.com positions itself as an all-in-one platform designed to streamline and optimize photo and video content creation for e-commerce brands.

It aims to cut through the traditional complexities and high costs associated with product photography and videography, offering a more efficient, affordable, and scalable solution.

The core promise revolves around delivering high-quality, on-brand creative assets quickly, often within 24 hours, utilizing a blend of human expertise and AI tools.

If you’re a brand owner grappling with the demands of constant visual content for platforms like Shopify, Amazon, or Meta ads, Soona is engineered to be your go-to resource for overcoming production bottlenecks and boosting sales performance.

Soona.com appears to cater to businesses of all sizes, from startups to established enterprises, that require a consistent flow of professional visual content.

Their model emphasizes real-time collaboration during shoots, quick asset delivery, and tools for performance optimization, suggesting a focus on measurable results and brand consistency.

For anyone looking to elevate their online presence without the traditional agency overhead or the time commitment of DIY content creation, Soona presents an interesting alternative worth exploring.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

The Soona.com Value Proposition: A Deep Dive into Efficiency

Soona.com’s central appeal lies in its claim to revolutionize content creation by making it faster, more affordable, and highly scalable.

They directly challenge traditional content production methods, which often involve lengthy booking processes, high agency fees, and slow turnaround times.

Soona proposes a “done-for-you” yet collaborative model, aiming to deliver professional-grade visuals with unprecedented speed.

Speed and Turnaround Times: The 24-Hour Promise

One of Soona’s most heavily promoted features is its rapid turnaround.

• 24-Hour Asset Delivery: The website frequently highlights that purchased photos and video clips, complete with editing, can be delivered within 24 hours. This is a significant differentiator, especially for e-commerce brands needing to launch products or campaigns quickly.
• Minutes vs. Weeks for Booking: They claim the entire shoot planning and booking process can be completed in minutes, contrasting sharply with the weeks it can take with traditional studios or agencies. This speed is critical for agile marketing strategies.
• Real-time Collaboration: The ability to join a live shoot from their platform and approve selects in real-time further accelerates the process, eliminating back-and-forth communication delays.

Cost-Effectiveness: Undercutting Traditional Agencies

Soona pitches itself as a budget-friendly alternative without compromising quality.

• Per-Asset Pricing: They offer clear pricing: $39 per photo and $93 per video clip, with free editing included. This transparent, a-la-carte model allows brands to control their spending precisely.
• Savings Audit: Soona even offers a “FREE savings audit” to demonstrate how much brands can save, claiming an average of 30% savings on creative costs for the average brand.
• Comparison to Traditional Shoots: The website provides a direct comparison, stating traditional shoots can cost $5k-$10k, while Soona’s average cost for a shoot plus assets is around $700. This stark contrast is a major selling point.

Scalability and Flexibility: Content On-Demand

• On-Demand Content: Soona promotes itself as an on-demand solution, allowing brands to book shoots as needed, rather than committing to large, expensive projects.
• Flexible Model: The platform supports both studio and user-generated content UGC styles, offering versatility to meet different marketing objectives.
• Smooth Scaling: Unlike traditional methods that become slow or expensive when scaling, Soona claims to scale up and down smoothly, accommodating fluctuating content demands.

How Soona.com Works: A Step-by-Step Breakdown

Understanding the workflow is crucial for evaluating Soona’s suitability for a brand.

The website outlines a straightforward, four-step process designed for maximum efficiency and real-time involvement.

Step 1: Plan Your Shoot in Minutes

The initial phase focuses on rapid setup and customization.

• Goal Sharing: Users begin by sharing their creative goals and vision for the shoot. This might involve desired aesthetics, specific shots, or content themes.
• Product Sample Shipping: Brands connect their online store to Soona, which allows them to ship product samples directly to Soona’s studios.
• Booking and Upgrades: This step involves booking the shoot, selecting desired models, and choosing any additional upgrades. Non-members pay a $149 “Studio Pass” per booking.
• Preparation: Soona’s team takes the brief and prepares the set, lighting, and any props needed before the live session.

Step 2: Join Your Shoot & Approve Selects in Real-Time

This is where the interactive element of Soona truly shines.

• Live Stream Access: Brands can attend the live shoot remotely via the Soona platform, watching as their products are photographed or filmed.
• Direct Collaboration: Users can collaborate directly with the photographer in real-time, providing feedback, requesting adjustments, and approving shots as they happen. This minimizes guesswork and ensures the final assets align with the brand’s vision.
• Immediate Feedback Loop: This real-time approval process is a significant time-saver, preventing the need for multiple revisions after the shoot is completed.

Step 3: Order Assets & Get Edits in 24 Hours

Post-shoot, the focus shifts to asset selection and rapid delivery. Oneuptime.com Reviews

• Purchase What You Love: After the shoot, brands select the photos and video clips they want to purchase. The pricing structure $39 per photo, $93 per video clip is clear.
• Professional Editing: All purchased assets include professional editing.
• 24-Hour Delivery: The website promises that edited assets will be delivered within 24 hours, often faster for Standard plan members.
• Unlimited Usage Rights: A major benefit highlighted is that all purchased assets come with unlimited usage rights and royalty-free models, eliminating future licensing concerns.

Step 4: Optimize & Improve Performance with AI

Soona extends beyond content creation into performance analytics and AI-powered enhancements.

• Listing Performance Measurement: The platform includes tools to measure the performance of product listings over time, providing valuable data for improvement.
• Actionable Recommendations: Users receive actionable recommendations based on their listing performance, helping them refine their content strategy.
• AI-Generated Imagery: Soona leverages AI to instantly generate brand-ready imagery using existing photos, allowing for rapid content variations and testing. This is particularly useful for A/B testing different visuals.

Soona’s AI Tools and Integrations: Beyond Just Shooting

Soona isn’t just about photographers and studios.

It’s heavily invested in leveraging technology, particularly AI, to enhance the content lifecycle.

This focus on intelligent tools and seamless integrations sets it apart from traditional content houses.

Digital Asset Manager DAM for E-commerce

A critical component of Soona’s platform is its built-in Digital Asset Manager.

• Centralized Content Hub: This DAM is designed specifically for e-commerce, allowing brands to manage all their creative content in one centralized location.
• Streamlined Workflow: It helps organize, store, and retrieve photos and videos efficiently, reducing the time spent searching for assets.
• Brand Consistency: A DAM helps ensure that all marketing materials use the most current and approved brand assets, maintaining consistency across various channels.

AI-Powered Creative Tools: The Media Editor AI

Soona’s “Media Editor AI” is a suite of AI-driven tools designed to optimize and expand existing content.

• Auto-Resizing: Automatically resizes images and videos for different platforms e.g., social media, product pages to meet specific dimension requirements.
• AI Scenes & Props: A groundbreaking feature that allows users to generate new scenes and props from existing photos using AI. This can create entirely new visual contexts without needing another physical shoot. Imagine transforming a product shot on a plain background into a lifestyle image with a virtual kitchen scene.
• Listing Insights: This AI tool audits all product listings, identifying issues that might be hindering performance and suggesting fixes. This could include recommendations for improving image quality, adding more diverse shots, or optimizing file sizes.
• Competitive Analysis: Soona’s AI can monitor competitor listings, offering suggestions to improve a brand’s own content based on what’s performing well for others. This provides valuable market intelligence.

Seamless Integrations for E-commerce

To truly be an “all-in-one” solution, Soona offers integrations with key e-commerce platforms.

• Shopify Integration: Connecting to Shopify allows brands to manage and analyze product listings directly within Soona, and potentially push assets to their Shopify stores easily.
• Amazon Integration: Similar to Shopify, the Amazon integration streamlines content management for brands selling on this massive marketplace, helping them meet Amazon’s specific image requirements.
• Meta Ads Integration: While not explicitly detailed, the mention of “Meta ads” suggests that Soona’s assets are optimized for social media advertising, and there might be tools to facilitate ad creation or performance tracking within the platform.

Target Audience & Use Cases: Who Benefits from Soona.com?

E-commerce Brands Small to Large

The primary target audience is e-commerce businesses that rely heavily on visual content to sell products online.

• Direct-to-Consumer DTC Brands: Brands selling directly to consumers through their own websites e.g., Shopify stores need constant, high-quality visuals for product pages, social media, and email marketing. Soona’s model fits perfectly with their agile content needs.
• Amazon Sellers: Given Amazon’s stringent image requirements and the competitive nature of the marketplace, high-quality, compliant product photography is crucial. Soona’s optimized assets and potential for quick variations are highly valuable here.
• Brands with Frequent Product Launches: Companies that regularly introduce new products or seasonal collections need a reliable, fast, and cost-effective way to generate new visuals.
• Brands Seeking Consistency: Soona’s platform and collaborative approach help ensure brand guidelines are met across all visual content, fostering a cohesive brand identity.

Marketing Teams & Agencies

Marketing professionals and agencies can leverage Soona to scale their content efforts.

Quantibly.com Reviews

• Content Marketing Teams: These teams are constantly in need of fresh imagery for blog posts, social media campaigns, and ad creatives. Soona offers a way to outsource high-volume content creation efficiently.
• Performance Marketing Teams: For teams running A/B tests on ad creatives or optimizing landing pages, Soona’s rapid asset delivery and AI tools for variations allow for quicker iteration and performance improvement.
• Small Agencies: Agencies that might not have in-house photography studios or models can use Soona as a white-label solution to provide high-quality visual content to their clients without significant overhead.

Specific Use Cases

• Product Photography & Videography: The most obvious use case is generating high-quality studio shots and video clips for product listings.
• Lifestyle Imagery: Soona’s access to models and ability to create diverse scenes even with AI supports the creation of lifestyle imagery that shows products in use.
• User-Generated Content UGC Style Videos: With the increasing demand for authentic UGC, Soona’s capability to produce this type of content is a key differentiator.
• Social Media Content: Brands need a constant stream of visually engaging content for platforms like Instagram, TikTok, and Facebook. Soona’s quick turnaround and varied content formats are ideal for this.
• Ad Creatives: Generating multiple variations of ad creatives for A/B testing is a critical aspect of performance marketing, and Soona facilitates this with speed and AI tools.

Comparing Soona to Traditional Production: A Paradigm Shift?

Soona.com explicitly frames its offering as a superior alternative to traditional content production methods.

They provide a direct comparison chart that highlights key differences across several critical aspects.

Booking & Planning Process

• Traditional: Often involves booking studios, models, props, and stylists separately, which can be a time-consuming and complex logistical challenge. It typically requires DIY coordination or an expensive agency.
• Soona: Streamlined into “a few clicks” on their platform. The website states you can plan a shoot in minutes, handle model selection, and upgrades seamlessly.

Cost of Shoot + Assets

• Traditional: High average costs, often ranging from $5,000 to $10,000, due to numerous individual expenses and agency fees.
• Soona: Significantly lower average cost, cited at around $700 for a shoot plus assets. This includes the per-asset pricing $39/photo, $93/video and the Studio Pass for non-members. This dramatic cost reduction is a major draw.

Edit Turnaround Time

• Traditional: A lengthy process, typically taking 2-6 weeks for final edits and delivery. This can cause significant delays in product launches or marketing campaigns.
• Soona: Exceptionally fast, with a promised 24-72 hour turnaround for edited assets. This rapid delivery is a cornerstone of their value proposition.

Channel Optimization

• Traditional: Requires brands to independently figure out specific requirements and best practices for each platform e.g., Amazon, Shopify, Meta ads. This can be a labor-intensive manual process.
• Soona: Provides “ready-to-go assets” optimized for major platforms like Amazon, Shopify, and Meta ads. Their platform likely handles resizing and formatting, and their AI tools provide listing insights.

Content Scope Photo, Video, UGC

• Traditional: Often requires selecting one type of content per project or booking separate specialists for each.
• Soona: Offers an “all of the above” solution, covering photo, video, and user-generated content styles within a single platform and workflow.

Workflow & Tools

• Traditional: Disjointed workflow involving multiple tools email for communication, external DAMs, separate project management software, distinct optimization tools.
• Soona: Presents an “everything in one place” solution, integrating planning, real-time collaboration, asset management, and optimization tools within their platform.

AI Integration

• Traditional: Generally no AI tools or enhancements are integrated into the production process.
• Soona: Deeply integrates AI, offering visual analytics, auto-resizing, AI scenes + props, and other AI-powered creative tools. This is a significant technological advantage.

Scalability

• Traditional: Tends to become slow or excessively expensive when trying to scale content production up or down based on demand.
• Soona: Designed to scale smoothly, accommodating fluctuating content needs without a proportional increase in cost or complexity.

Licensing & Usage Rights

• Traditional: Often limited usage rights unless additional fees are paid, leading to potential future costs or restrictions.
• Soona: Provides “unlimited usage rights + royalty-free models,” offering complete freedom to use the purchased assets without ongoing concerns or extra fees.

Soona.com’s Stated Performance Metrics & Customer Testimonials

Soona.com doesn’t just promise efficiency and cost savings.

They also back their claims with specific performance metrics and a collection of positive customer testimonials.

These elements are crucial for building trust and demonstrating tangible results.

Key Performance Claims

The website highlights several quantitative benefits:

• 5X Faster Production & Asset Delivery: This metric reinforces their core promise of speed, indicating a significant reduction in the time it takes to get content.
• 34% Less Than the Cost of Traditional Production: This percentage directly supports their claim of being a more affordable alternative, aligning with the earlier mention of 30% average savings.
• 29.5% Increase in Sales: This is a powerful claim, suggesting that using Soona’s content directly translates to improved business outcomes for their clients. While a direct causal link is complex, it implies their content is high-converting.
• 4.6 Stars Across 150+ Reviews: This aggregate rating, prominently displayed, provides social proof and suggests a generally positive user experience across a decent sample size of customers.

Customer Testimonials

Soona features several quotes from satisfied customers, often from notable brands, to add credibility.

These testimonials frequently touch upon the benefits highlighted in Soona’s value proposition. Ai-query.com Reviews

• Bloomers Noa Arias, Co-Founder: Praises Soona for taking the “guesswork out of any photo or video shoot,” highlighting guidance, processes, turnaround time, and cost-savings as “a no-brainer.” The testimonial specifically mentions it made her “whole content-creating life so much easier.”
• Each & Every Kate Eastman, Brand Director: Provides a powerful endorsement, stating their team was “BLOWN AWAY by the quality of the output,” which “surpassed our previous beloved gold standard content that cost more than 150K from a different agency.” She further emphasizes getting “better quality and 2x as much content for half the cost of our $150K agency!” This speaks volumes about both quality and cost-efficiency.
• Crocs Chris Skiles, Director of Global Creative: Offers a concise but impactful statement: “soona got us 30% more content this year for the same budget as last year.” This directly validates the cost-savings and increased output claims.
• Snow Annie Clearwater, Brand Manager: Focuses on the collaborative aspect and trust: “Everytime I am blown away with how much effort the team puts into bringing my product to life. I always have a few ideas of what I want it to look like, but for the most part I’ve come to just really trust the team at soona.”

Common Themes in Reviews

Beyond the direct quotes, the website synthesizes common positive sentiments from reviews:

• Incredible Experience: Highlights great suggestions and patient service.
• Exceptional Service: Notes stunning visuals that perfectly represented the brand.
• Slick and Super Easy to Use: Emphasizes quick turnaround and great quality images.
• Game Changer for Small Businesses: Specifically calls out the unbelievable 24-hour turnaround time.
• Quick Turnaround, Great Quality Images: Reiterates the core benefits.
• Builds Confidence in Your Brand: Suggests an intangible benefit of professional content.
• Convenient Solution for Photography Needs: Underscores the ease of use.
• Delivers on Creative + Customer Service Every Step: Points to comprehensive support.
• Polished and Beautiful Online Presence: Connects Soona’s service to a positive brand image.

Frequently Asked Questions

What is Soona.com?

Based on checking the website, Soona.com is an all-in-one platform for e-commerce brands to create, manage, and optimize photo and video content for their online sales channels like Shopify and Amazon.

It offers a streamlined, on-demand approach to product photography and videography.

How much does Soona.com cost?

Based on looking at the website, Soona.com charges $39 per photo and $93 per video clip, with editing included.

Non-members also pay a $149 “Studio Pass” per booking.

They claim an average shoot + assets cost around $700.

How fast is Soona.com’s turnaround time?

Based on the website, Soona.com promises delivery of edited assets within 24-72 hours after the shoot, often faster for standard plan members.

They also claim the booking process takes minutes, not weeks.

Can I attend my shoot live with Soona.com?

Yes, based on the website, you can join your shoot in real-time from the Soona platform to collaborate with the photographer and approve selects on the spot. Koinx.com Reviews

Does Soona.com offer unlimited usage rights for assets?

Yes, based on the website, all purchased assets from Soona.com come with unlimited usage rights and feature royalty-free models.

What kind of content can Soona.com create?

Based on the website, Soona.com can create studio-style product photos and videos, lifestyle imagery with models, and user-generated content UGC style videos.

Does Soona.com use AI in its services?

Yes, based on the website, Soona.com incorporates AI tools such as a media editor for auto-resizing, AI scenes & props to generate new visuals, listing insights, and competitive analysis.

What e-commerce platforms does Soona.com integrate with?

Based on the website, Soona.com offers direct integrations with Shopify and Amazon to help manage and analyze product listings.

Is Soona.com suitable for small businesses?

Yes, based on reviews on the website, Soona.com is described as a “game changer for small businesses,” citing its 24-hour turnaround time as particularly beneficial.

How does Soona.com compare to traditional photo/video production?

Based on the website’s comparison, Soona.com claims to be 5X faster and 34% less expensive than traditional methods, with faster turnarounds 24-72 hours vs. 2-6 weeks and integrated tools.

Do I need to provide my own models for Soona.com shoots?

No, based on the website, you can select and pay for models directly through the Soona platform during the planning phase.

What is the “Studio Pass” mentioned on Soona.com?

Based on the website, the “Studio Pass” is a $149 fee per booking for non-members.

This suggests there might be a membership or subscription plan that waives this fee.

Can Soona.com help with optimizing my product listings?

Yes, based on the website, Soona.com offers “Listing Insights” through its AI tools to audit listings, find issues, and suggest improvements to enhance performance. Dreammate.com Reviews

Does Soona.com offer video content creation?

Yes, based on the website, Soona.com creates video clips, priced at $93 per clip with editing included.

What is the average customer rating for Soona.com?

Based on the website, Soona.com boasts a 4.6-star rating across over 150 reviews.

Can Soona.com help me understand competitor content strategies?

Yes, based on the website, Soona.com’s AI tools include “Competitive Analysis” to monitor competitor listings and provide suggestions to improve your own.

How do I start a project with Soona.com?

Based on the website, you can start by booking a demo or getting started directly, which involves sharing your goals and planning your shoot on their platform.

Is professional editing included in the asset price?

Yes, based on the website, the $39 per photo and $93 per video clip price includes professional editing.

Does Soona.com support user-generated content UGC style videos?

Yes, based on the website, Soona.com’s content creation includes UGC style visuals, catering to the demand for authentic, relatable content.

What happens if I don’t like the photos or videos during the live shoot?

Based on the website, you can collaborate with the photographer in real-time during the live shoot and give approvals, implying you have the opportunity to request adjustments before assets are finalized for purchase.