Positly.com Reviews

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Based on looking at the website, Positly.com presents itself as a robust platform designed to help researchers quickly find and engage with a diverse pool of participants for their studies.

It aims to streamline the process of participant recruitment, data collection, and analysis, promising insights in minutes rather than days.

The site emphasizes its broad reach of over 10 million individuals, powerful targeting capabilities, and an all-in-one dashboard designed to simplify the entire research workflow, from screening and surveying to messaging and rewarding participants.

Essentially, Positly positions itself as a go-to solution for academics, consumer research scientists, and product managers who need high-quality data swiftly and efficiently, promising fair compensation for participants and an intuitive user experience for researchers.

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IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Understanding Positly: What It Is and Who It’s For

Positly.com is an online platform that connects researchers with a vast pool of potential participants for various studies, surveys, and experiments.

Think of it as a bridge between those who need data and those willing to provide it, optimizing the entire process for speed and quality. This isn’t just for academics. it caters to a broad spectrum of research needs.

What is Positly.com?

At its core, Positly.com is a participant recruitment and data collection platform. It provides the infrastructure for researchers to:

  • Create or link their research activities: Whether you’ve designed a survey on another platform or use Positly’s integrated GuidedTrack tool, the platform accommodates various research formats.
  • Define participant numbers: There’s no minimum spend, allowing flexibility from 10 to tens of thousands of participants.
  • Target specific demographics: Utilize pre-defined attributes geographic, demographic, psychographic, behavioral or create custom criteria to pinpoint your ideal audience.

It’s designed to remove the typical bottlenecks in research, such as finding enough qualified participants or managing compensation.

The platform states it’s built to deliver “research insights in minutes, not days.”

Who Benefits from Positly?

The target audience for Positly is diverse, encompassing anyone who requires reliable participant data for their work.

Based on the testimonials and features, key beneficiaries include:

  • Psychology Researchers: Individuals like Daniel Greene from Stanford University highlight its utility for running numerous small online experiments efficiently for dissertations.
  • Consumer Research Scientists: Keri Szejda from The Good Food Institute points to its effectiveness in streamlining workflows and collecting high-quality data for consumer insights.
  • Product Managers: Aislinn Pluta from UpLift praises its speed, simplicity, and customization for gathering user feedback.
  • CEOs and Business Leaders: Eric Gastfriend from DynamiCare Health and Peter Brietbart from MindEase emphasize its ability to save time on multi-stage studies and eliminate the hassle of participant hunting.
  • Social Scientists: Peter Brietbart specifically notes its game-changing impact for social science research, citing hundreds of responses in less than an hour.

Essentially, if your work involves collecting data from human participants for academic research, market analysis, product development, or behavioral studies, Positly aims to be a valuable tool.

Key Features and Functionality: A Deep Dive

Positly stands out by offering a comprehensive suite of features designed to streamline the research process from start to finish.

It’s an “all-in-one dashboard” that integrates multiple crucial steps. Twitwipe.com Reviews

All-in-One Dashboard for Seamless Workflow

The platform boasts a centralized dashboard that acts as the command center for researchers.

This dashboard integrates several functionalities, aiming to reduce the need for juggling multiple tools or platforms. Key integrated functions include:

  • Recruitment: Effortlessly find and invite participants based on your criteria.
  • Screening: Implement pre-screening questions to ensure participants meet your study’s specific requirements.
  • Survey Deployment: Link to your surveys or build them directly within the platform using GuidedTrack.
  • Messaging: Communicate directly with participants for clarifications, follow-ups, or instructions.
  • Re-targeting: Identify and re-engage specific participants for longitudinal studies or follow-up questions.
  • Reward Management: Handle participant compensation directly through the platform, ensuring fair and timely payouts.

This integrated approach aims to significantly cut down on administrative overhead, allowing researchers to focus more on data analysis and less on logistical complexities.

Powerful Targeting Capabilities

One of Positly’s most compelling features is its robust targeting system, which allows researchers to precisely define their desired participant pool.

This capability is crucial for ensuring the collected data is relevant and representative of the target demographic.

  • Pre-defined Attributes: Access a wide array of existing filters including:
    • Geographic characteristics: Target participants by country, region, state, or even specific cities.
    • Demographic characteristics: Filter by age, gender, income level, education, marital status, and more.
    • Psychographic characteristics: Target based on lifestyle, interests, values, and personality traits.
    • Behavioral characteristics: Identify participants based on past behaviors, product usage, or online activities.
  • Custom Attributes: For highly specialized research, researchers can create their own custom screening questions to narrow down the participant pool even further. This allows for unparalleled precision in participant selection.
  • Retargeting Based on Previous Activity: This is particularly valuable for longitudinal studies or follow-up research. Researchers can easily re-engage participants who have previously completed a study, ensuring consistency and tracking changes over time. This feature is a significant time-saver, eliminating the need to recruit a new cohort for successive phases of a study.

The precision offered by these targeting capabilities ensures that researchers are not just collecting data, but collecting the right data from the right people, leading to more accurate and actionable insights.

Quality Participants and Data Assurance

The integrity of research hinges on the quality of its participants and the data they provide.

Positly emphasizes its commitment to ensuring high-quality responses.

While the website provides general assurances, it’s implied that various mechanisms are in place to vet participants and monitor response quality.

  • Participant Reliability: The platform aims to ensure participants are engaged and reliable. This likely involves internal checks, such as monitoring response times, consistency in answers, and perhaps flagging suspicious behavior.
  • Engagement Measures: Fair compensation and clear instructions are stated as ways to maintain participant engagement, which directly impacts the quality of data. Engaged participants are more likely to provide thoughtful and accurate responses.
  • Continuous Improvement: Testimonials suggest that Positly is proactive in making improvements related to data quality, indicating an iterative approach to refining its quality control mechanisms. While specific methods aren’t exhaustively detailed on the homepage, the emphasis on quality is a recurrent theme.

Easy Setup and Fast Results

One of Positly’s primary selling points is speed. Places-explorer.com Reviews

The platform is designed for rapid deployment of studies and quick data collection.

  • Quick Launch: The website claims studies can be launched “within minutes,” suggesting an intuitive user interface and a straightforward process for setting up a research project. This contrasts sharply with traditional recruitment methods that can take days or weeks.

This focus on efficiency allows researchers to iterate quickly on their hypotheses, respond to market changes, or meet tight deadlines without compromising on data quality.

Retargeting for Longitudinal Studies

For researchers conducting multi-stage or long-term studies, the ability to re-target specific participants is invaluable.

  • Follow-up Questions: Easily send subsequent surveys or questions to the same group of participants.
  • Messaging Participants: Maintain direct communication with participants for clarifications, reminders, or additional instructions throughout the study’s duration.
  • Exclusion of Participants: The platform also allows for the exclusion of certain participants from future studies, which is crucial for managing participant pools and preventing data contamination from over-participation.

This feature significantly simplifies the logistical complexities of longitudinal research, which traditionally involves meticulous tracking and recruitment efforts for each stage.

Pricing and Participant Compensation Philosophy

Positly addresses two critical aspects of research: cost-effectiveness for researchers and fair compensation for participants.

The platform strives for a balance that makes research accessible while ensuring participant motivation and data quality.

Simple and Affordable Pricing for Researchers

The pricing structure is designed to be straightforward and researcher-friendly.

  • Low Costs: Positly aims to keep costs down for researchers, implying competitive rates compared to traditional recruitment agencies or other platforms.
  • No Minimum Spend Requirement: This flexibility is a significant advantage, particularly for smaller studies or pilot projects. Researchers can opt for as few as 10 participants without incurring a disproportionately high cost.
  • Transparency: While specific pricing tiers aren’t detailed on the homepage, the mention of “Our pricing details” suggests a dedicated section on the site for clear cost breakdowns. This transparency is crucial for budgeting and planning research projects. The focus on simplicity indicates a model that avoids hidden fees or overly complex calculations.

Fair Rewards for Participants

Positly emphasizes the importance of fair compensation for participants, recognizing that well-compensated participants are more likely to be engaged and provide high-quality data.

  • Guidance and Feedback: The platform offers guidance and feedback to researchers on appropriate compensation levels. This ensures that the rewards offered are competitive and perceived as fair by participants.
  • Happy, Engaged Participants: The philosophy is that fair rewards lead to “happy, engaged participants who keep coming back.” This creates a reliable and dedicated participant pool, which benefits researchers through consistent access to quality data.
  • Simplified Compensation: Positly simplifies the participant compensation process, likely handling the logistics of payments directly, which reduces administrative burden for researchers.

This dual focus on affordability for researchers and fairness for participants creates a sustainable ecosystem where both parties derive value from the platform.

Positly vs. Alternatives: What Sets It Apart?

While not explicitly comparing itself to named competitors on the homepage, the testimonials and stated benefits implicitly draw contrasts. Deliver-ease.com Reviews

Speed and Efficiency

The recurring theme across testimonials is the unparalleled speed of data collection.

  • “Minutes, not days”: This tagline itself contrasts with traditional methods or platforms that might involve longer lead times for participant recruitment and data acquisition. For instance, academic researchers often spend weeks recruiting through university channels or physical advertisements.
  • Rapid Launch: The claim that studies can be launched “in less than 5 minutes” and data received “on the same day” or even “hundreds of responses in less than an hour” positions Positly as a leader in rapid-turnaround research. Many alternative platforms, while efficient, may not boast this level of immediate response.

This speed is a critical advantage for time-sensitive projects, iterative research designs, and agile product development cycles.

Ease of Use and Intuitive Interface

Several testimonials point to Positly’s user-friendliness.

  • “Easier to use than the alternatives”: Lucius Caviola from Oxford University explicitly states this, suggesting that other platforms might have steeper learning curves or more complex interfaces.
  • “Simple, elegant, fast”: Peter Brietbart’s description further emphasizes the platform’s intuitive design.
  • Streamlined Workflow: The “all-in-one dashboard” concept contributes to this ease of use, as researchers don’t need to navigate multiple disjointed tools for recruitment, screening, surveying, and payment.

This ease of use lowers the barrier to entry for researchers, making it accessible even to those less familiar with complex online research tools.

Customization and Flexibility

Beyond speed and simplicity, Positly also stresses its adaptability to diverse research needs.

  • Custom Attributes: The ability to create custom targeting filters goes beyond pre-defined demographic options, offering a level of specificity that might not be available on more generic survey panels.
  • No Minimum Spend: This flexibility caters to a wide range of budgets and project sizes, from small student projects to large-scale corporate studies. Some alternatives might impose higher minimum spends or package deals that aren’t suitable for micro-studies.
  • Integration with External Tools: The option to link to external research activities e.g., surveys created with other tools rather than forcing users to use Positly’s native GuidedTrack demonstrates flexibility and interoperability.

This combination of features allows researchers to tailor the platform to their exact requirements, making it a versatile tool for various research methodologies.

Real-World Applications and Testimonials

The effectiveness of any research platform is best illustrated through its practical applications and the experiences of its users.

Positly features several testimonials from researchers across different fields, highlighting specific benefits.

Academic Research

Positly appears to be a strong fit for academic researchers, particularly those in psychology and social sciences, who often need to run multiple experiments and gather data efficiently for dissertations, papers, or ongoing studies.

  • Daniel Greene Psychology Researcher, Stanford University: “I had to run a dozen small online experiments in a few months to finish my dissertation. With Positly, each study took less than 5 minutes to launch and I always got my data on the same day.” This testimonial underscores the platform’s utility for high-volume, rapid academic research, crucial for meeting tight academic deadlines.
  • Lucius Caviola Psychology Researcher, Oxford University: “Positly is a wonderful tool to recruit participants for online studies in an efficient way. It is easier to use than the alternatives and offers all the features I need.” This reinforces its efficiency and user-friendliness in a demanding academic environment.
  • Peter Brietbart CEO, MindEase: “It’s simple, elegant, fast, and a must for social science. I’ve had three hundred responses in less than an hour. My days of hunting for participants are over – now I won’t use anything else.” While he’s a CEO, his direct comment on social science application further solidifies Positly’s academic relevance.

These examples demonstrate Positly’s capacity to significantly reduce the time and effort traditionally associated with academic participant recruitment. Custellence.com Reviews

Consumer and Product Research

Beyond academia, Positly is also positioned as a valuable asset for industry professionals who require consumer insights or product feedback.

  • Keri Szejda Senior Consumer Research Scientist, The Good Food Institute: “Using Positly has been a great tool for streamlining my workflow. It’s really easy to quickly collect high quality data. The technology is great, but the people at Positly are even better. They genuinely care about data quality, continuously make improvements, and are always willing to help troubleshoot to make my studies a success.” This testimonial highlights not only the platform’s technical capabilities but also the perceived support and commitment to data quality from the Positly team, which is vital for commercial research where decisions are often based on the collected data.
  • Aislinn Pluta Product Manager, UpLift: “I get quality results incredibly fast. It’s both simple to use and highly customizable. I rave about it to everyone I know conducting research.” For product managers, rapid, high-quality feedback is essential for iterative product development and user experience UX testing. Positly’s speed and customizability directly address these needs.

These industry testimonials illustrate how Positly facilitates efficient data collection for strategic business decisions and product improvements.

Healthcare and Multi-Stage Studies

The platform’s re-targeting capabilities make it suitable for more complex study designs, such as those in healthcare or longitudinal research.

  • Eric Gastfriend CEO, DynamiCare Health: “I loved using Positly. It made my multi-stage study much easier and saved me several hours of tedious busywork. I would definitely recommend it to anyone doing online social research!” This is a crucial point for healthcare or behavioral research that often requires tracking participants over time or through different phases of an intervention. The ability to easily follow up with the same individuals saves immense administrative effort and ensures data consistency across stages.

The testimonials collectively paint a picture of a versatile platform that excels in providing fast, quality data for a diverse range of research needs, from academic dissertations to intricate industry studies.

Getting Started with Positly: A Step-by-Step Guide

Positly presents a simple, three-step process for researchers to get their studies up and running quickly.

This streamlined approach aligns with the platform’s emphasis on efficiency and ease of use.

Step 1: Create or Link Your Research Activity

The first step involves setting up your actual research instrument. Positly offers flexibility here:

  • Use Your Favorite Tool: If you already use a survey platform like Qualtrics, SurveyMonkey, Google Forms, or any other online tool, you can simply create your research activity there and then link to it on Positly. All Positly needs is the URL and a brief description for participants to understand the study.
  • Utilize GuidedTrack: Positly offers its own built-in tool called GuidedTrack. While the site acknowledges its bias towards it, it suggests GuidedTrack works “best with Positly.” This implies potential deeper integration or optimized features when using their native tool. If you don’t have a preferred external tool or prefer an all-in-one solution, GuidedTrack is an option.

This dual approach caters to researchers with existing preferences and those looking for an integrated solution.

Step 2: Choose How Many People You’d Like to Complete Your Research Activity

Once your research instrument is ready, the next step is to define the sample size.

  • Flexibility in Numbers: Positly states there’s “no minimum spend requirement,” giving researchers the freedom to recruit as few as 10 participants or as many as “tens of thousands.” This is a significant advantage for researchers with varying budgets and sample size needs.
  • Scalability: The ability to scale participant numbers up or down as needed ensures that the platform can support pilot studies, qualitative interviews, or large-scale quantitative surveys.

This flexibility makes Positly accessible for a wide range of research projects, from small-scale academic studies to extensive market research. Language-learning-with-netflix.com Reviews

Step 3: Choose Your Target Audience

The final critical step before launching is to define who you want to hear from.

Positly’s robust targeting capabilities come into play here.

  • Pre-defined Attributes: Select from a comprehensive list of attributes to narrow down your audience. These include:
    • Geographic: Location-based targeting country, state, city.
    • Demographic: Age, gender, income, education, marital status, ethnicity, etc.
    • Psychographic: Interests, values, lifestyle, personality traits.
    • Behavioral: Specific online behaviors, product usage, or past experiences.
  • Custom Attributes: For highly specific criteria not covered by pre-defined options, you can create your own custom screening questions to ensure only the most relevant participants are included. This is crucial for niche research topics.
  • Retargeting: If your study is longitudinal or requires follow-ups, you can choose to re-engage participants from previous activities. This saves time and ensures continuity.

Once these three steps are completed, your study is ready to launch, and Positly aims to deliver data rapidly.

The simplicity of this process is a key element of its value proposition.

Quality Control and Participant Engagement

Ensuring the integrity of data collected is paramount for any research platform.

Positly addresses this by implementing measures to ensure participant quality and fostering engagement.

While the specifics of their internal algorithms aren’t fully disclosed on the homepage, the emphasis on these aspects suggests a commitment to reliable results.

Measures for Quality Participants

Positly states, “Our quality measures help ensure each participant is reliable and engaged.” This implies a multi-faceted approach to vetting and monitoring.

Potential quality control mechanisms often employed by such platforms include:

  • IP Address Monitoring: To prevent multiple responses from the same individual or bot activity.
  • Response Time Analysis: Flagging participants who complete surveys too quickly suggesting rushing or too slowly suggesting inattention.
  • Attention Checks: Incorporating questions designed to identify participants who are not reading carefully or are providing random answers.
  • Consistency Checks: Analyzing responses to similar questions asked in different ways to detect inconsistencies.
  • Fraud Detection Algorithms: Using sophisticated software to identify patterns indicative of fraudulent behavior or bot responses.
  • Reputation Scores/Feedback: Potentially tracking participant performance and reliability based on past study completions and researcher feedback. High-quality participants might be prioritized for future studies.

The goal is to filter out “bad actors” and ensure that the data comes from genuinely engaged and attentive human participants. Raylib.com Reviews

Fostering Participant Engagement

Engaged participants are more likely to provide thoughtful, accurate, and complete responses.

Positly recognizes this and aims to cultivate a motivated participant pool.

  • Fair Compensation: “Participants deserve fair compensation for their time.” This is a foundational principle. When participants feel adequately rewarded for their effort, they are more likely to take the study seriously and provide quality input. Positly’s guidance to researchers on fair compensation helps achieve this.
  • Clear Instructions and Communication: While not explicitly stated as a feature, the platform’s ability to “message” participants implies that researchers can provide clear instructions and answer questions, which reduces confusion and improves engagement.
  • Positive Experience: By simplifying the compensation process and offering a smooth user experience for participants, Positly aims to create a positive environment that encourages participants to return for future studies. This builds a loyal and reliable participant base.

By focusing on both quality control mechanisms and fostering participant engagement, Positly endeavors to provide researchers with trustworthy data, which is the cornerstone of meaningful research.

The Role of GuidedTrack and External Integrations

Positly offers flexibility in how researchers create and link their studies, providing an internal tool, GuidedTrack, while also supporting external integrations.

This hybrid approach caters to a wide range of researcher preferences and existing workflows.

GuidedTrack: Positly’s Native Tool

GuidedTrack is presented as Positly’s proprietary tool for creating research activities.

  • Built for Positly: The website notes, “we’re biased since we built it, but we think it works best with Positly!” This strong recommendation suggests that using GuidedTrack might offer a more seamless, optimized experience within the Positly ecosystem. It could imply deeper integration features, specific analytics, or perhaps even pre-built templates that are perfectly aligned with Positly’s recruitment and targeting capabilities.
  • All-in-One Solution: For researchers who don’t have a preferred external survey tool or are starting fresh, GuidedTrack offers an integrated solution for survey design and deployment directly within the Positly platform. This could simplify the workflow by keeping everything under one roof.

While the homepage doesn’t detail GuidedTrack’s specific features e.g., question types, logic, design options, its existence as an alternative to external links is a key aspect of Positly’s offering.

Seamless External Integrations

Crucially, Positly also understands that many researchers already have established workflows and preferred tools.

  • “Use your favorite tool”: This explicit statement highlights Positly’s commitment to flexibility. Researchers can design their surveys, experiments, or other research activities using platforms like:
    • Qualtrics: Popular for academic and market research with advanced survey logic.
    • SurveyMonkey: Widely used for its user-friendly interface and robust features.
    • Google Forms: A simple and free option for basic surveys.
    • Custom Web Applications: For highly specific experimental designs or interactive tasks.
  • Simple Linking Process: All Positly requires for external activities is “a link and a brief description for participants.” This straightforward integration process removes technical barriers, allowing researchers to leverage their existing expertise and content.

This dual approach is highly beneficial.

It allows researchers to either fully immerse themselves in the Positly ecosystem with GuidedTrack or maintain their existing tool preferences while still leveraging Positly’s powerful participant recruitment and management capabilities. Circleboom.com Reviews

This flexibility ensures that Positly can fit into a variety of research methodologies and technological setups.

Security and Privacy Considerations

When dealing with participant data and online platforms, security and privacy are paramount.

While the homepage doesn’t dedicate a specific section to these topics, any reputable platform engaging in research recruitment must implicitly adhere to high standards.

Researchers utilizing Positly would expect certain assurances.

Data Security Measures

It’s reasonable to expect that Positly employs robust security measures to protect both researcher and participant data. These typically include:

  • Encryption: Data transmitted between users and the platform, as well as data stored on servers, should be encrypted e.g., SSL/TLS for transit, encryption at rest for storage.
  • Secure Servers: Hosting on secure, compliant servers with regular security audits and vulnerability assessments.
  • Access Controls: Strict internal access controls to participant data, ensuring only authorized personnel can access sensitive information.
  • Regular Backups: Implementing regular data backups to prevent data loss in case of system failures.
  • Compliance with Industry Standards: While not explicitly stated, adherence to cybersecurity best practices is expected for a platform handling potentially sensitive research data.

Researchers should ideally look for a privacy policy or terms of service on the Positly website that elaborates on these security measures.

Participant Privacy and Anonymity

For participants, their privacy and the confidentiality of their responses are critical.

  • Anonymity/Confidentiality Options: Researchers should be able to choose whether their studies collect identifiable information or maintain participant anonymity. Positly, as a recruitment platform, likely facilitates this by not automatically collecting personally identifiable information beyond what’s necessary for compensation and screening e.g., email for payment, but not necessarily linked to survey responses.
  • Data Usage Policy: Participants should have a clear understanding of how their data will be used, who will have access to it, and for how long it will be stored. This is typically outlined in a platform’s privacy policy.
  • Informed Consent: While the researcher is ultimately responsible for obtaining informed consent for their specific study, Positly’s platform should support this process by allowing researchers to provide consent forms within their linked activities.
  • Data Retention: Policies on how long participant data including screening attributes is retained on the platform and under what circumstances it is deleted.

Given the nature of research, especially in sensitive areas like psychology or consumer behavior, Positly’s commitment to protecting participant privacy and data security would be a key factor for researchers when evaluating the platform.

While not highlighted on the homepage, these are fundamental considerations for any professional research tool.

Frequently Asked Questions

Positly.com is an online platform that connects researchers with a large pool of participants for surveys, studies, and experiments, streamlining the process of data collection. Apploit.com Reviews

How does Positly help researchers?

Positly helps researchers by providing fast access to millions of participants, powerful targeting capabilities, an all-in-one dashboard for managing studies, and efficient data collection, aiming to deliver insights in minutes.

Is Positly suitable for academic research?

Yes, Positly is highly suitable for academic research, with testimonials from psychology researchers at Stanford and Oxford, highlighting its efficiency for dissertations and online studies.

Can I target specific demographics on Positly?

Yes, Positly offers powerful targeting capabilities allowing you to reach specific audiences through pre-defined attributes geographic, demographic, psychographic, behavioral or custom criteria.

Is there a minimum spend requirement on Positly?

No, Positly states it does not have a minimum spend requirement, offering flexibility to recruit as few as 10 participants or tens of thousands.

How fast can I get data using Positly?

Positly aims for fast results, with some researchers reporting receiving hundreds of responses in less than an hour and data often on the same day studies are launched.

Can I use my own survey tool with Positly?

Yes, you can use your favorite survey tool e.g., Qualtrics, SurveyMonkey and simply link your research activity to Positly, providing a brief description for participants.

What is GuidedTrack on Positly?

GuidedTrack is Positly’s native tool for creating research activities, suggested as an integrated option that works best with the platform.

How does Positly ensure participant quality?

Positly employs various quality measures to ensure participants are reliable and engaged, though specific methods are not fully detailed on the homepage, implying internal vetting and monitoring.

Does Positly support longitudinal studies?

Yes, Positly makes it easy to re-target participants for longitudinal studies, allowing you to follow up, message, or exclude participants based on previous activity.

How are participants compensated on Positly?

Positly emphasizes fair compensation for participants and provides guidance to researchers on appropriate reward levels, aiming to deliver happy and engaged participants. Learn-javascript.com Reviews

Is Positly easy to use?

Yes, Positly is designed for ease of use, with testimonials highlighting its simplicity, intuitive interface, and how it streamlines the research workflow.

Can I communicate with participants on the platform?

Yes, the all-in-one dashboard allows researchers to message and re-target participants directly, facilitating communication for follow-ups or clarifications.

What kind of characteristics can I use for targeting?

You can target based on geographic, demographic e.g., age, gender, income, psychographic e.g., interests, values, and behavioral characteristics.

Is Positly suitable for consumer research?

Yes, consumer research scientists have praised Positly for streamlining workflows and quickly collecting high-quality data for consumer insights.

Does Positly offer support for researchers?

Yes, testimonials mention that the “people at Positly are even better” and are “always willing to help troubleshoot,” suggesting strong customer support.

What types of research activities can I link to Positly?

You can link any type of online research activity that can be accessed via a URL, from simple surveys to complex experimental designs.

Is Positly affordable for researchers?

Positly aims to keep costs low for researchers, offering flexible pricing with no minimum spend, making it accessible for various budgets.

Can I sign up for a free account on Positly?

Yes, the website encourages users to “Sign up for your free account now” to get started with accelerating their research.

What are the benefits of using an “all-in-one dashboard”?

An all-in-one dashboard simplifies the research process by integrating recruitment, screening, surveying, messaging, re-targeting, and rewarding participants, reducing the need for multiple tools.

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