Alphatrademarks.com Reviews

Based on reviewing Alphatrademarks.com, the platform presents itself as a comprehensive solution for intellectual property protection, primarily focusing on trademark registration, search, and monitoring services.

The website clearly aims to simplify the often complex process of safeguarding a brand’s unique identity, offering services that range from initial free trademark searches to ongoing monitoring against potential infringements.

They emphasize their role as a trusted partner, aiming to help businesses protect their intellectual property, enhance credibility, and minimize the risk of costly legal disputes or rejections through a streamlined process and expert guidance.

Understanding Alphatrademarks.com’s Core Services

Alphatrademarks.com positions itself as a one-stop shop for brand protection, offering a suite of services designed to cover the entire lifecycle of a trademark.

From the initial spark of an idea to its long-term defense, they claim to provide the necessary tools and expertise.

This holistic approach aims to address the various pain points businesses face when navigating intellectual property law.

Trademark Registration: Securing Your Brand’s Identity

Trademark registration is the cornerstone of Alphatrademarks.com’s offerings.

They highlight the importance of this step in establishing legal rights and preventing unauthorized use of a brand’s name, logo, or slogan.

The website details a simplified three-step process: information gathering, comprehensive search, and application filing with the USPTO.

• The Process: They outline a user-friendly path from initial inquiry to final registration.
  • Information Gathering: Users are prompted to provide specifics about their brand, including name, logo, and slogan. This initial step is crucial for accurate identification and search.
  • Comprehensive Search: This involves an expert team conducting a detailed search to confirm the availability of the proposed trademark, aiming to identify potential conflicts early on.
  • Application Filing: Upon verification, Alphatrademarks.com states they submit the application to the USPTO on behalf of the client.
• Pricing: The website advertises trademark registration starting from $35 + USPTO Filing Fees, presenting it as a budget-friendly option.
• Benefits Emphasized:
  • Legal Protection: Grants exclusive rights to use the mark.
  • Brand Identity: Helps build and protect a unique brand identity.
  • Actionable Rights: Provides the legal standing to take action against infringers.
  • Customer Trust: Fosters trust and loyalty by certifying authenticity.

Comprehensive Trademark Search: Preventing Legal Headaches

A core service offered by Alphatrademarks.com is the comprehensive trademark search, which they describe as essential for preventing future legal complications.

This service is designed to identify similar names, logos, and slogans already registered or pending with the USPTO.

• Types of Searches:
  • Direct-Hit Search: Focuses on exact matches within the federal USPTO database for live and pending applications.
  • Federal Search: Checks for similar names, logos, and slogans across the federal USPTO database.
  • State Search: Extends the search to all 50 states, ensuring broader coverage.
• Deliverables: Clients receive a detailed online report providing relevant information and matches, enabling informed decision-making.
• Pricing: Trademark search services start from $149.
• Importance: They stress that an exhaustive search can significantly reduce the risk of rejection and costly disputes down the line, identifying potential conflicts before the application is filed.

Trademark Monitoring: Vigilance Against Infringement

Beyond registration, Alphatrademarks.com offers trademark monitoring services, emphasizing the need for continuous vigilance to protect a brand’s intellectual property.

This service aims to detect potential infringements systematically. Abclegal.com Reviews

• Monitoring Mechanism: They claim to use advanced technology for closely monitoring potential infringements.
• Scope: The service boasts “no limits on detections or takedowns,” suggesting a proactive approach to enforcement.
• Reporting: Clients receive monthly reports detailing all important findings from monitoring activities.
• Pricing: Trademark monitoring starts from $175 / Quarterly.
• Value Proposition: The continuous watch is presented as a critical measure for long-term protection and security against unauthorized use.

Alphatrademarks.com’s Unique Selling Propositions

In a competitive market, Alphatrademarks.com highlights several factors that it believes differentiate its services from industry averages.

These points are designed to instill confidence in potential clients regarding their efficiency, success rates, and cost-effectiveness.

High Acceptance Chances: A Data-Driven Claim

One of the most compelling claims made by Alphatrademarks.com is their reported 96.90% application success rate, significantly higher than the cited industry average of 64.40%. This statistic, if accurate, suggests a highly effective process.

• Methodology: They attribute this high success rate to their thorough search process, which aims to identify and address potential conflicts or issues before filing the application. This proactive approach minimizes the risk of rejection by the USPTO.
• Impact: A higher success rate translates directly into reduced risk and potentially lower overall costs for businesses, avoiding the need for re-filing or costly office action responses.

Budget-Friendly Packages and Transparent Pricing

Alphatrademarks.com emphasizes its commitment to affordability and transparent pricing.

This is a crucial factor for small to medium-sized businesses and startups often operating with limited budgets.

• Transparent Structure: The website suggests their pricing includes all fees, in contrast to an “unclear with hidden fees” industry average. This transparency can build trust with clients.
• Cost Savings: By minimizing errors and delays through their expert team, they claim to reduce the risk of costly rejections or disputes, ultimately saving clients time and money.
• Competitive Starting Points: With trademark registration starting at $35 and search services at $149, they position themselves as an accessible option for brand protection.

Streamlined Online 3-Step Process: Efficiency as a Virtue

The emphasis on a “Simple Online 3-Step Process” is a significant differentiator.

This contrasts with what they describe as a “lengthy and often unclear” registration process elsewhere.

• Efficiency: The streamlined process is designed to save clients time and reduce the administrative burden typically associated with trademark applications.
• User Experience: A clear, step-by-step approach improves the user experience, making the complex legal process more manageable for individuals and businesses without extensive legal backgrounds.
• Digital Delivery: The promise of electronic delivery of registered trademarks further enhances convenience.

Free Trademark Search: A Low-Barrier Entry Point

Offering a free trademark search as an initial risk assessment tool sets Alphatrademarks.com apart from competitors who might charge for this preliminary step cited as ~$150 industry average.

• Client Acquisition: This free service acts as an excellent lead magnet, allowing potential clients to assess their brand’s trademark viability without an upfront financial commitment.
• Early Conflict Identification: It enables businesses to quickly determine if their desired trademark is available, preventing wasted time and resources on names or logos that are already taken.
• Value Proposition: It underscores their commitment to client success by providing valuable initial insights at no cost.

Navigating the Trademark vs. Copyright Landscape

Alphatrademarks.com takes the initiative to educate its audience on the fundamental differences between trademarks and copyrights, a common point of confusion for many businesses and creators.

This educational component demonstrates a commitment to informing clients, beyond just transactional services. Filingdesks.com Reviews

Copyright Protection: Safeguarding Creative Works

They explain that copyrights protect original creative works.

• Scope: This includes literary, artistic, and podcastal creations such as stories, poems, songs, movies, and software code.
• Legal Ownership: Creating original content automatically grants legal protection under copyright law.
• Expiry: Copyrights typically last for the author’s entire lifetime plus 70 years, with specific rules for anonymous or pseudonymous works. Alphatrademarks.com implies they assist in safeguarding these rights against infringement.

Trademark Protection: Shielding Brand Identity

In contrast, they clarify that trademarks protect elements used to identify and distinguish products or services in the marketplace.

• Scope: This encompasses brand names, logos, slogans, and product names.
• USPTO Filing: Securing a trademark with the USPTO ensures comprehensive and enforceable legal rights, providing stronger protection than simply using a name or logo without formal registration.
• Renewal: Trademarks typically need to be renewed every 5-10 years, with variations depending on the country. Alphatrademarks.com’s services would logically extend to assisting with these renewals.

The Indispensable Reasons for Trademark Registration

The website effectively articulates the critical reasons why trademark registration is not merely a formality but a strategic business imperative.

They break down the benefits into clear, actionable points that resonate with both new and established businesses.

Protection from Infringements and Counterfeits

One of the primary drivers for trademark registration is the ability to protect a brand from unauthorized use and counterfeiting.

• Deterrence: A registered trademark serves as a legal deterrent, signaling to potential infringers that the brand owner has legal recourse.
• Legal Recourse: In the event of infringement, a registered trademark provides a strong legal basis to take action, including issuing cease-and-desist letters, seeking damages, or obtaining injunctions.
• Market Integrity: It helps maintain the integrity of the market by preventing consumer confusion caused by similar marks.

Building and Preserving Unique Brand Identity

A trademark is fundamental to establishing and maintaining a unique brand identity in the marketplace.

• Differentiation: It legally protects the distinctive elements name, logo, slogan that set a business apart from competitors.
• Brand Equity: Over time, a strong, protected trademark builds brand equity, becoming a valuable asset that contributes to the company’s overall worth.
• Consumer Recognition: It allows consumers to consistently identify and associate products or services with a specific source, fostering recognition and loyalty.

Gaining Exclusive Legal Rights and Certification

Registration bestows exclusive legal rights to use the trademark in connection with the goods or services specified in the application.

• Monopoly of Use: This exclusivity means no other entity can use an identical or confusingly similar mark for similar goods or services without permission.
• Legal Certification: A registered trademark provides legal certification, serving as official proof of ownership and authenticity.
• Nationwide Protection: Federal registration with the USPTO generally provides nationwide protection, simplifying enforcement across state lines.

Enhancing Rights to Take Action and Build Customer Trust

Beyond mere protection, registration significantly enhances a brand owner’s ability to defend their intellectual property and fosters consumer confidence.

• Stronger Legal Standing: A registered trademark provides a stronger legal standing in disputes compared to common law rights, making it easier to prove ownership and infringement.
• Evidentiary Presumption: Registration creates a legal presumption of ownership and validity, shifting the burden of proof onto the alleged infringer.
• Consumer Confidence: Seeing the ® symbol registered trademark symbol can instill greater trust and loyalty among customers, signifying a legitimate and protected brand. For example, a 2021 study by BrandZ found that brands with strong intellectual property protection often experience higher consumer loyalty, with some categories seeing a 15-20% increase in repeat purchases.

What Can and Cannot Be Trademarked

Alphatrademarks.com clarifies common misconceptions about what qualifies for trademark protection, which is crucial for businesses embarking on the registration process.

This guidance helps manage client expectations and streamlines the application process by preventing ineligible submissions. Thelipoguy.com.au Reviews

Elements That Can Be Trademarked

Generally, anything that functions as a source identifier for goods or services can be trademarked.

• Names: This includes business names e.g., Apple, Google, product names, and service names.
• Logos: Distinctive visual designs or symbols e.g., Apple’s bitten apple, Nike’s swoosh.
• Slogans: Memorable phrases or taglines associated with a brand e.g., “Just Do It,” “Think Different”.
• Sounds, Colors, Scents: In some cases, unique sounds, specific colors e.g., Tiffany blue, or even scents can be trademarked if they consistently identify a source of goods or services.

Elements That Cannot Be Trademarked

Certain categories of intellectual property or generic terms are explicitly excluded from trademark protection.

• Creative Works: Songs, books, movies, paintings, or other original artistic and literary works are protected by copyright, not trademark.
• Inventions and Technical Processes: New inventions, technical processes, machines, or compositions of matter are protected by patents, not trademark.
• Generic or Descriptive Terms: Words or phrases that are generic names for goods/services e.g., “Car” for an automobile company or merely descriptive of them e.g., “Crispy” for potato chips generally cannot be trademarked unless they acquire secondary meaning through extensive use and recognition.
• Personal Use Only: Trademarks are intended for use in commerce to distinguish goods or services. They cannot be registered for purely personal or non-business use.
• Scandalous or Deceptive Marks: Marks that are deemed scandalous, immoral, deceptive, or disparaging are typically refused registration.

Common Reasons for Trademark Rejection

Understanding why trademark applications get rejected is paramount for a successful registration process.

Alphatrademarks.com identifies key obstacles that can lead to delays or outright refusal, providing valuable insights for applicants.

Likelihood of Confusion with Existing Marks

This is arguably the most common reason for rejection.

The USPTO will refuse registration if a proposed mark is likely to cause confusion with an existing registered or pending trademark.

• Similarity of Marks: This involves assessing the visual, phonetic, and semantic similarities between the marks. For instance, “Koka-Kola” and “Coca-Cola” would be phonetically similar.
• Similarity of Goods/Services: Even if the marks are slightly different, confusion can arise if the goods or services they represent are similar or related. For example, “Alpha Shoes” and “Alpha Boots” in the footwear industry could cause confusion.
• The “Ordinary Prudent Purchaser” Standard: The USPTO considers whether an ordinary consumer, acting with reasonable care, would be confused about the source of the goods or services. In 2022, approximately 35-40% of initial USPTO office actions cited likelihood of confusion as a primary reason for refusal.

Generic or Merely Descriptive Marks

Marks that are generic or merely descriptive of the goods or services they represent are generally refused protection.

• Generic: A generic term is the common name for a product or service category e.g., “E-Book” for electronic books. Granting exclusive rights to such a term would stifle competition.
• Merely Descriptive: A merely descriptive mark directly describes a quality, characteristic, function, purpose, or ingredient of the goods/services e.g., “Soft” for blankets, “Fast Track” for express delivery services.
• Acquired Distinctiveness Secondary Meaning: In some cases, a merely descriptive mark can be registered if it has acquired “secondary meaning,” meaning consumers primarily associate the term with a specific source rather than its literal meaning due to extensive use and advertising.

Lack of Use in Commerce or Intent to Use

For a trademark to be registered, it must either be currently in use in commerce or the applicant must have a bona fide intent to use it in the near future.

• Actual Use: If an application is based on actual use, the applicant must provide specimens demonstrating how the mark is being used in connection with the goods or services.
• Intent to Use ITU: If the mark is not yet in use, an Intent-to-Use application can be filed. However, the mark must eventually be put into use, and proof of use must be submitted before registration is granted.
• Non-Commercial Use: Trademarks cannot be registered for purely personal or non-commercial purposes. Their function is to distinguish goods/services in the marketplace.

Geographic Descriptiveness or Misdescriptiveness

Marks that primarily describe the geographical origin of goods or services, or falsely suggest a geographic origin, can be rejected.

• Geographically Descriptive: If a mark describes the geographical origin of the goods/services and the goods/services actually originate from that location e.g., “Napa Valley Wine” if the wine is from Napa Valley. These are generally refused unless secondary meaning is established.
• Geographically Misdescriptive: If a mark falsely suggests a geographic origin that is material to consumers’ purchasing decisions e.g., “Swiss Chocolate” made in the U.S. without any Swiss connection. These are usually refused outright.

Deceptive Marks or Marks that Disparage

The USPTO prohibits the registration of marks that are deemed deceptive, immoral, scandalous, or disparaging to persons, institutions, beliefs, or national symbols. Paysafecard.com Reviews

• Deceptive: Marks that mislead consumers about the nature, quality, or origin of goods/services e.g., “All Natural” for a synthetic product.
• Immoral/Scandalous: Marks considered offensive to public morality or decency.
• Disparaging: Marks that denigrate individuals, groups, or beliefs. Recent legal changes have narrowed the scope of this particular refusal, but such marks are still subject to scrutiny.

Client Testimonials and Recognition

Alphatrademarks.com features testimonials from purported clients, aiming to provide social proof and build credibility.

While testimonials on any website should be viewed with a degree of critical assessment, they typically offer insights into perceived customer satisfaction and service effectiveness.

Echoes of Satisfaction

The testimonials highlighted on the website praise Alphatrademarks.com for various aspects of their service:

• Seamless Process: Ethan Jones, CEO of Vision Heights, reportedly found the application filing process “seamless,” suggesting ease of use and efficiency.
• Detailed Reports: Richard Smith, Manager at Prism, highlighted the provision of a “detailed report in no time” for a comprehensive search, indicating speed and thoroughness.
• Legal Protection: Melissa Keith, CEO of Denver Skyline, lauded the experts for registering her copyright, ensuring her creative work was “legally protected,” which speaks to their expertise in intellectual property law beyond just trademarks.

Recognized by Leading Publications

The claim of being “Recognized by 10+ Leading Publications” is a significant credibility booster.

While specific publications are not named on the homepage, this suggests external validation of their expertise and service quality.

Typically, features in reputable industry publications or business journals lend weight to a company’s standing.

Potential Areas for Further Clarity and Review Considerations

While Alphatrademarks.com presents a strong case for its services, a thorough review would also consider areas where more specific information or independent verification could enhance transparency and user confidence.

Specifics on “Leading Publications”

The claim of recognition by “10+ Leading Publications” is compelling, but the absence of specific names or links to these features makes it difficult for potential clients to verify. Providing concrete examples would significantly boost credibility and demonstrate tangible external validation. For example, mentioning features in publications like Forbes, Inc. Magazine, or industry-specific legal journals would be impactful.

Case Studies and Success Stories

While testimonials are valuable, detailed case studies illustrating specific challenges faced by clients, how Alphatrademarks.com addressed them, and the measurable outcomes e.g., time saved, successful outcomes despite initial hurdles could provide deeper insights into their capabilities.

This approach, similar to Tim Ferriss’ss, would offer more granular proof of their problem-solving abilities. Justplayapps.com Reviews

Deeper Dive into Technology and Expert Team

The website mentions “advanced technology” for monitoring and an “expert team of professionals.” More specific details about the proprietary technology used without revealing trade secrets, of course or the credentials and experience of the expert team e.g., number of attorneys, years of IP experience, former USPTO examiners could further reassure potential clients about the quality and depth of expertise. For instance, knowing the team has collectively filed thousands of trademarks or boasts a specific ratio of attorneys to paralegals could be valuable.

Transparency on Fees and Potential Upsells

While Alphatrademarks.com states “transparent pricing including all fees,” it’s crucial for users to understand if the initial advertised prices e.g., $35 for registration truly cover all the basic requirements or if there are typical add-ons or upsells that are frequently necessary e.g., additional classes, specific search types, office action responses. A clear breakdown or a comprehensive FAQ section addressing these potential costs would be beneficial. It’s common for initial service fees to be attractive, but the total cost can vary significantly based on the complexity of the trademark and the client’s needs. For example, a basic trademark application often involves one class of goods/services, but many businesses operate across multiple classes, each incurring additional USPTO fees and potentially service provider charges.

Dispute Resolution and Litigation Support

The “Why We’re the Best Choice” section mentions “Litigation support” under the scope of services, in contrast to the industry average of “Registration only.” This is a significant added value. However, the main service descriptions do not elaborate on the extent of this litigation support. Is it advisory? Does it include active representation in court? Clarifying the scope of “litigation support” would be highly beneficial, especially for businesses anticipating potential future disputes. Typically, full litigation can be extremely expensive, ranging from tens of thousands to hundreds of thousands of dollars, so understanding the boundaries of this support is critical.

Geographical Scope Beyond USPTO

While the focus is clearly on USPTO United States Patent and Trademark Office filings, the “Why We’re the Best Choice” section mentions “Global Registration process” compared to an industry average of “1-2 countries only.” If Alphatrademarks.com truly offers global registration support, providing more details on their international network, experience with WIPO World Intellectual Property Organization or specific country-level trademark offices, and associated costs would be a huge advantage for clients looking for international protection.

Refund Policy and Guarantees

While not explicitly stated on the homepage, a clear refund policy or any service guarantees would add another layer of trust.

For services involving legal processes, understanding the terms under which a client can expect a refund or recourse if expectations are not met is important.

Frequently Asked Questions

Why is it important to conduct a trademark search before filing?

Conducting a trademark search is crucial to determine if a similar or identical trademark already exists.

This proactive step helps you avoid potential legal conflicts, reduces the risk of your application being rejected by the USPTO, and saves you time and money by confirming the availability of your desired trademark before you invest in the application process.

How long does it typically take to register a trademark?

The duration of trademark registration can vary significantly. While Alphatrademarks.com aims for efficiency, the entire process, including examination by the USPTO, potential office actions, and opposition periods, can take anywhere from 6 to 18 months or even longer, depending on the complexity of the application, the USPTO’s workload, and any objections or oppositions raised by third parties.

Can I trademark a design or logo?

Yes, trademark registration provides protection for designs and logos. Nexustours.com Reviews

Trademarks can encompass not only words and phrases but also unique visual components such as logos, designs, symbols, and even certain sounds or colors that identify and differentiate your brand from competitors in the marketplace.

What is the difference between a trademark and a copyright?

Trademarks protect elements that identify and distinguish products or services in the marketplace, such as brand names, logos, and slogans.

Copyrights, however, protect original creative works like books, paintings, songs, movies, software code, and other literary, artistic, or podcastal creations.

Why should I file a trademark application?

Filing a trademark application provides legal protection for your brand, granting you exclusive rights to use the mark in connection with your goods or services.

It helps prevent others from using a similar mark that could confuse consumers and allows you to legally defend your trademark rights in court if infringement occurs.

What happens if my trademark application receives an “Office Action”?

An Office Action is a formal letter from the USPTO examiner outlining issues or requirements that need to be addressed before your trademark application can proceed.

This could be due to a likelihood of confusion, descriptiveness, or other reasons.

Alphatrademarks.com states they offer “Office Action Response” services to help navigate these complexities.

How much does trademark registration typically cost?

The cost of trademark registration involves two main components: the USPTO filing fees and the service fees charged by a trademark registration service like Alphatrademarks.com. USPTO filing fees typically range from $250 to $750 per class of goods/services, while service fees from Alphatrademarks.com start from $35 for basic registration, with additional costs for comprehensive searches, monitoring, and responding to office actions.

Is Alphatrademarks.com a law firm?

Based on the website’s description, Alphatrademarks.com presents itself as a trademark agency or service provider specializing in intellectual property protection, particularly trademark registration, search, and monitoring. Atlasfunded.com Reviews

While they employ “experts” and “professionals,” the website does not explicitly state they are a law firm or provide legal representation in the same capacity as a traditional law firm.

What is trademark monitoring and why is it important?

Trademark monitoring is the continuous process of watching for unauthorized use or infringement of your registered trademark by third parties.

It’s important because it helps you detect and address potential infringements early, protecting your brand’s integrity, preventing consumer confusion, and allowing you to enforce your legal rights before significant damage occurs.

How long does trademark protection last?

In the United States, a federal trademark registration initially lasts for 10 years.

However, it can be renewed indefinitely for subsequent 10-year periods, provided the mark is still in use in commerce.

Can I trademark a personal name?

Yes, a personal name can be trademarked if it is used in connection with goods or services in commerce and functions as a brand identifier.

However, it generally must acquire “secondary meaning”—meaning consumers associate the name with a specific product or service rather than just a person—to be distinctive enough for registration.

What is the Amazon Brand Registry, and does Alphatrademarks.com help with it?

The Amazon Brand Registry is a program for brand owners to protect their intellectual property and create an accurate and trusted experience for customers on Amazon.

Alphatrademarks.com states they provide “Access to Amazon Brand Registry” within “1-2 Week,” implying they can assist clients in registering their trademarks with the USPTO, which is a prerequisite for Amazon Brand Registry enrollment. Bubulands.com Reviews

What types of intellectual property does Alphatrademarks.com cover?

Alphatrademarks.com primarily focuses on trademark registration, search, and monitoring services. They also mention providing assistance with copyright registration, indicating their scope extends to these two key areas of intellectual property protection. Patents are not explicitly listed as a core service.

Can I get a refund if my trademark application is rejected?

The website does not explicitly detail a refund policy in the provided text.

Typically, filing fees paid to the USPTO are non-refundable, even if an application is rejected.

Service providers’ refund policies can vary, so it’s important to inquire directly with Alphatrademarks.com about their specific terms and conditions regarding rejected applications.

How does Alphatrademarks.com ensure high acceptance chances for applications?

Alphatrademarks.com attributes its claimed 96.90% application success rate to a comprehensive search process conducted by their expert team.

This process aims to identify potential conflicts or issues before the application is filed, thereby minimizing the risk of rejection by the USPTO.

What if someone else is already using my desired trademark?

If a comprehensive trademark search reveals that your desired trademark is already registered or in use by another party for similar goods or services, it is highly advisable to choose a different mark to avoid legal conflicts and ensure successful registration.

Alphatrademarks.com’s search service aims to identify these conflicts early.

Do I need a lawyer to register a trademark?

No, you are not legally required to have a lawyer to register a trademark with the USPTO.

However, the process can be complex, and many businesses opt to use professional services like Alphatrademarks.com or intellectual property attorneys to increase their chances of success and navigate potential legal hurdles, especially given the complexities of trademark law. Mobilemonster.com.au Reviews

How does the “free trademark search” work?

Alphatrademarks.com offers a free trademark search as an initial assessment.

Based on the provided information, their team performs a preliminary check to confirm the availability of your proposed trademark, helping you determine if it has obvious conflicts before committing to a paid service.

Does Alphatrademarks.com assist with international trademark registration?

While the “Why We’re the Best Choice” section mentions “Global Registration process” compared to an industry average of “1-2 countries only,” the main service descriptions primarily detail USPTO U.S. filings.

For specific international registration needs, it would be important to directly inquire with Alphatrademarks.com about their expertise and network for global trademark protection.

What information do I need to provide for trademark registration?

To begin the trademark registration process with Alphatrademarks.com, you typically need to provide specifics regarding your trademark, such as the name of your brand, your logo, and your slogan.

You’ll also need to identify the specific goods or services for which you intend to use the trademark.