Frontpageadvantage.com Review

Based on checking the website Frontpageadvantage.com, the company presents itself as a legitimate SEO and PPC agency based in Basingstoke, Hampshire, UK.

They emphasize a family-owned, award-winning approach focused on increasing website traffic, brand awareness, and sales through performance-led strategies.

They offer various service packages, client testimonials, and case studies to support their claims.

Here’s an overall review summary:

• Website Transparency: High. The site provides detailed information about their services, pricing, and process.
• Contact Information: Readily available phone, email, contact forms.
• Team Information: Mentions an in-house team with long-term employees, all based in Hampshire, UK, which is a positive indicator of stability and expertise.
• Service Offerings: Clear breakdowns of SEO Technical, Content, Inbound Links and PPC services with specific package details and pricing.
• Client Testimonials & Case Studies: Numerous and specific, with links to clients’ websites, enhancing credibility.
• Contract Terms: Flexible 30-day contracts, which is a notable pro for clients.
• Free Resources/Audits: Offers several free tools like SEO Health Check videos, website traffic reports, and Google Ads account reviews.
• Ethical Considerations: Based on the provided homepage text, there are no immediate red flags concerning unethical practices from an Islamic perspective. The services offered SEO, PPC, digital marketing are tools that can be used for permissible businesses and do not inherently involve forbidden categories.

The website appears to be a professional, transparent, and service-oriented digital marketing agency.

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There’s nothing on the homepage that suggests engaging in activities or promoting content that would be impermissible from an Islamic standpoint.

Their focus on increasing legitimate business traffic and sales aligns with ethical business practices.

Here are some excellent alternatives for businesses looking to enhance their digital presence ethically:

• Semrush: A comprehensive SEO and content marketing platform offering tools for keyword research, competitor analysis, site audits, and content creation. It’s an industry standard for digital marketers.
  • Key Features: Keyword research, site audit, backlink analysis, competitor analysis, content marketing toolkit.
  • Average Price: Starts from ~$129.95/month for Pro plan.
  • Pros: All-in-one solution, extensive data, regular updates, strong community support.
  • Cons: Can be overwhelming for beginners, higher price point.
• Ahrefs: Another leading SEO toolkit renowned for its backlink analysis and keyword research capabilities. It provides deep insights into organic search performance.
  • Key Features: Site Explorer backlinks, organic search, paid search, Keywords Explorer, Content Explorer, Site Audit.
  • Average Price: Starts from ~$99/month for Lite plan.
  • Pros: Best-in-class backlink data, user-friendly interface, excellent keyword insights.
  • Cons: More expensive than some alternatives, learning curve for new users.
• Moz Pro: Known for its SEO tools and educational resources, Moz Pro offers a suite of tools for search visibility, ranking, and site optimization.
  • Key Features: Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking, On-Page Grader.
  • Average Price: Starts from ~$99/month for Standard plan.
  • Pros: Strong domain authority metrics, comprehensive learning resources, good community.
  • Cons: Smaller backlink index compared to Ahrefs/Semrush, some tools can feel less advanced.
• Google Analytics: A free web analytics service that tracks and reports website traffic. Essential for understanding user behavior and website performance.
  • Key Features: Real-time traffic, audience demographics, acquisition channels, behavior flow, conversion tracking.
  • Price: Free.
  • Pros: Essential for any website, integrates with other Google services, powerful insights.
  • Cons: Can be complex for beginners, requires proper setup to gather accurate data.
• Google Search Console: A free web service by Google that helps website owners monitor their site’s performance in Google Search results, identify issues, and ensure proper indexing.
  • Key Features: Search performance reports, URL inspection, indexing status, core web vitals, security issues.
  • Pros: Direct insights from Google, identifies critical errors, essential for SEO health.
  • Cons: Primarily focused on Google search, less comprehensive than paid SEO tools.
• Ubersuggest: A more budget-friendly SEO tool by Neil Patel, offering keyword research, content ideas, and site audit features.
  • Key Features: Keyword suggestions, content ideas, backlink data, site audit, competitive analysis.
  • Average Price: Starts from ~$29/month.
  • Pros: Affordable, good for small businesses, user-friendly interface.
  • Cons: Less comprehensive data compared to premium tools, occasional inaccuracies.
• Screaming Frog SEO Spider: A website crawler that helps with technical SEO audits by identifying common SEO issues like broken links, redirects, and duplicate content.
  • Key Features: Find broken links, analyze page titles/meta descriptions, discover duplicate content, generate XML sitemaps.
  • Price: Free version limited URLs, Paid version ~$209/year.
  • Pros: Excellent for technical SEO audits, fast, detailed reports.
  • Cons: Requires technical understanding, not a full SEO suite.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Frontpageadvantage.com Review & First Look

When you first land on Frontpageadvantage.com, you’re greeted with a clean, professional layout that immediately highlights their core services: SEO and PPC.

The site’s navigation is straightforward, making it easy to find information about their offerings, case studies, and contact details.

They position themselves as a family-owned, award-winning agency, which aims to build trust from the outset.

The homepage quickly outlines their value proposition: “Increase your website traffic, brand awareness and unlock sales with performance led SEO and PPC Strategies.” This direct approach is effective, especially for businesses looking for tangible results.

They immediately offer a “Free SEO Health Check Video,” a smart lead magnet that provides value upfront and captures potential clients. Aboutww2militaria.com Review

Key observations on the initial look:

• Clear Value Proposition: The site clearly communicates what they do and the benefits for their clients.
• User-Friendly Design: The layout is intuitive, making it easy for visitors to navigate and find relevant information.
• Strong Call-to-Actions CTAs: Prominent buttons for “Request Your Free SEO Health Check Video” are strategically placed throughout the page.
• Credibility Indicators: Mentions of being “Independently ranked as one of the top 10 SEO and PPC agencies in the UK” and displaying testimonials immediately build trust.

Initial Impressions of Service Offerings

The website immediately delves into their core services: SEO Search Engine Optimization and PPC Pay-Per-Click advertising.

They break down the SEO process into three fundamental parts: Technical SEO, New Content, and Inbound Links.

This structured explanation helps potential clients understand the complexity and scope of their work.

For PPC, they highlight Google and Bing Ad campaign management. Jonhlewis.com Review

Specific aspects that stand out:

• Detailed SEO Explanation: The breakdown of SEO into technical, content, and links is clear and educative for those less familiar with the process.
• Transparency in Process: Their “3 Steps To Get More Business From Your Website” section clearly outlines their engagement process, from initial health check to audit and ongoing work.
• Focus on Sales Generation: They emphasize becoming an “extension of your marketing team focused on helping you achieve your goals with a high sales generating website,” which is a strong selling point for businesses.

Frontpageadvantage.com Pros & Cons

Every service, no matter how reputable, has its strengths and areas where it might not be the perfect fit for everyone.

Based on the information presented on their website, Frontpageadvantage.com showcases several compelling advantages, alongside a few considerations that potential clients should weigh.

The Advantages of Partnering with Frontpageadvantage.com

Frontpageadvantage.com highlights several strong points that make them an attractive option for businesses seeking digital marketing services.

• Flexible 30-Day Contracts: This is a significant competitive advantage. In an industry often plagued by long, restrictive contracts, offering a 30-day notice cancellation policy demonstrates confidence in their results and a commitment to client satisfaction. This flexibility significantly reduces the risk for businesses trying out their services. As they state, “We don’t tie clients into long contracts to retain them, instead we offer the flexibility of 30-day contracts.”
• Client-Centric and Transparent Service: The agency explicitly states their belief in a “client centric and transparent service.” This aligns with ethical business practices where clarity and honesty are paramount. They provide full reporting on Google ranking positions and give clients ownership of their Google Ad accounts, ensuring visibility into spending and performance. This transparency is crucial for building long-term trust.
• Performance-Led Approach: Their focus is on delivering tangible results, specifically increased traffic, brand awareness, and sales. They measure success by tracking keyword rankings and, crucially, conversion rates, stating: “Gaining traffic is meaningless if they aren’t sales generating visitors.” This ensures their efforts are aligned with clients’ ultimate business goals.
• Strong Testimonials and Case Studies: The website features numerous positive client testimonials, some with specific results and even contactable client websites. This social proof is powerful. For instance, the quote from Ilhea Rhee, Practice Owner, Bounty Road Dental Surgery, highlighting consistent #1 rankings, provides concrete evidence of their capabilities. The inclusion of various sector case studies further bolsters their claims.
• Comprehensive Service Breakdown: The website clearly outlines their SEO process Technical SEO, New Content, Inbound Links and PPC services, making it easy for potential clients to understand what they are paying for. They also detail various packages with specific deliverables and hours per month.

Considerations for Potential Clients

While Frontpageadvantage.com presents a compelling case, a few points might be worth considering depending on a client’s specific needs and expectations. Shofur.com Review

• Pricing Structure: While the packages are detailed with monthly costs e.g., Bronze SEO Package at £349 per month, businesses need to assess if these fixed packages align with their budget and scale of ambition. For very small businesses, even the entry-level packages might be a significant investment, although the value provided may well justify it.
• Geographic Focus UK: While their in-house UK-based team is a pro for UK businesses, companies outside the UK might prefer an agency with more localized expertise or time zone alignment for international campaigns, although digital marketing services can often transcend geographical boundaries.
• Depth of Reporting Clarity on Specific Metrics: While they promise “full reporting,” the website doesn’t explicitly list every single metric they track in detail on the homepage. While common for agencies to keep reporting specifics for client onboarding, a very data-driven client might seek more pre-contract insight into the exact KPIs beyond “Google ranking positions” and “sales/enquiries generated.”
• No Free Trial for Services Only Free Audits: While they offer valuable free audits and health checks, there isn’t an explicit “free trial” for their ongoing service packages. This is standard for agencies, but worth noting for businesses hoping to experience a full month of service before committing.
• Emphasis on Google & Bing: The primary focus appears to be on Google and Bing for search and ads. While Facebook campaigns are mentioned in some PPC packages, businesses heavily reliant on other platforms e.g., Instagram, TikTok, LinkedIn organic might need to inquire about the depth of their expertise beyond search engines.

Frontpageadvantage.com Alternatives

When considering digital marketing services, exploring alternatives is a smart move to ensure you find the best fit for your specific needs and budget.

The market is saturated with agencies and tools, each with unique strengths.

Here are some top alternatives, keeping in mind the need for ethical and effective digital marketing.

• WebFX: A large, full-service digital marketing agency based in the US, known for its extensive range of services including SEO, PPC, web design, and content marketing. They emphasize ROI-driven strategies and transparent reporting.
  • Key Features: Comprehensive SEO services, advanced PPC management, conversion rate optimization, proprietary marketing technology MarketingCloudFX.
  • Average Price: Custom quotes based on service scope, but typically competitive for enterprise-level clients.
  • Pros: Wide range of services, strong track record, data-driven approach, large expert team.
  • Cons: May be geared towards larger budgets, less personalized feel than smaller agencies.
• Ignite Visibility: A premier performance marketing agency specializing in SEO, paid media, social media, and email marketing. They are recognized for their thought leadership and client education.
  • Key Features: Specialized SEO audits, advanced PPC strategies, comprehensive content marketing, public relations.
  • Average Price: Project-based or monthly retainers, generally for mid to large-sized businesses.
  • Pros: Award-winning agency, strong focus on measurable results, extensive industry knowledge.
  • Cons: Can be pricey, best for companies with clear marketing objectives.
• Search Engine Land: While not an agency, Search Engine Land is an invaluable resource for staying updated on SEO and PPC news, strategies, and best practices. It’s an excellent platform for businesses looking to educate themselves or find top industry experts and tools.
  • Key Features: Daily news, expert columns, strategy guides, research reports, conference information.
  • Price: Free access to articles and resources.
  • Pros: Authoritative source for digital marketing, covers all aspects of SEO and PPC, great for continuous learning.
  • Cons: Not a service provider, requires self-application of knowledge.
• BrightEdge: An enterprise-level SEO and content performance marketing platform. It offers advanced features for content optimization, competitive analysis, and measuring ROI.
  • Key Features: DataCube keyword research, StoryBuilder reporting, ContentIQ technical SEO, Intelligent content recommendations.
  • Average Price: Enterprise-level pricing, typically significant investment.
  • Pros: Powerful AI-driven insights, excellent for large organizations, comprehensive reporting.
  • Cons: High cost, complex for small businesses, steep learning curve.
• Conductor: Another enterprise-grade platform focused on organic marketing. Conductor helps businesses create, optimize, and distribute content to drive organic traffic and revenue.
  • Key Features: Content insights, SEO audits, competitor analysis, keyword research, content brief generation.
  • Average Price: Enterprise-level, custom pricing.
  • Pros: Strong focus on content strategy, integrates with other marketing tools, good for large content teams.
  • Cons: Expensive, not suitable for small businesses, requires dedicated resources to maximize utility.
• Growth Marketing Agencies General Search: Instead of one specific agency, searching for “growth marketing agencies” on platforms like Amazon or specialized directories can yield results for firms focused on holistic growth beyond just SEO/PPC, encompassing areas like conversion rate optimization, email marketing, and analytics, often with a performance-based approach.
  • Key Features: Varies by agency, but generally focuses on scaling business through data-driven strategies.
  • Average Price: Varies widely based on scope and agency size.
  • Pros: Holistic approach to marketing, focus on overall business growth, can be highly specialized.
  • Cons: Requires due diligence to vet agencies, quality can vary.
• In-house Digital Marketing Training Programs: For businesses with limited budgets or a desire to build internal capabilities, investing in comprehensive digital marketing training programs can be a highly effective alternative. Platforms like Coursera, Udemy, and various certifications offer courses in SEO, PPC, content marketing, and analytics, empowering internal teams.
  • Key Features: Self-paced learning, practical exercises, certifications, expert instructors.
  • Average Price: From free to several hundred dollars for certifications or specialized courses.
  • Pros: Builds internal expertise, cost-effective long-term, empowers employees.
  • Cons: Requires time investment from staff, results may not be as immediate as agency work.

How Frontpageadvantage.com Measures Success

Frontpageadvantage.com places a significant emphasis on quantifiable results and transparent reporting. Mancomm.com Review

They understand that for businesses, traffic is only valuable if it leads to sales or inquiries.

Their approach to measuring success revolves around tracking key performance indicators KPIs and providing clients with comprehensive insights into their marketing investment.

Core Metrics Tracked

The agency focuses on several critical metrics to demonstrate the effectiveness of their SEO and PPC campaigns:

• Google Ranking Positions: They provide monthly reports showing where each targeted keyword ranks in Google. This directly indicates the success of their SEO efforts in improving organic visibility. This is a foundational metric for any SEO campaign.
• Sales or Enquiries Generated: This is the ultimate metric for most businesses. Frontpageadvantage.com states, “Gaining traffic is meaningless if they aren’t sales generating visitors.” They track how many sales or inquiries are being generated, directly linking their work to the client’s bottom line. This often involves setting up robust conversion tracking.
• Website Traffic Sources: Beyond just Google, they provide insights into other sources of website traffic that drive sales, such as Facebook, LinkedIn, email marketing, other websites, Google Ads, and Bing. This holistic view helps clients understand the overall digital ecosystem contributing to their success.
• Competitor Performance: They provide insights into what keywords competitors are ranking for and which webpages are driving these rankings. This offers a valuable benchmark and helps identify new opportunities for the client’s strategy.
• Authority Score Rating: For inbound links, they measure success by an “authority score rating,” indicating the growing credibility of the client’s website in Google’s eyes. This is a key metric for link building efforts.

Reporting and Transparency

Transparency is a cornerstone of their client relationships. They promise:

• Full Reporting: Clients receive comprehensive reports that detail what is going up and down in Google rankings.
• Ownership of Google Ad Accounts: Clients retain ownership, providing full visibility and control over their ad spend and campaigns. This is a highly ethical practice, preventing agencies from holding accounts hostage or obscuring costs.
• Regular Communication: While the frequency varies by package e.g., “1 Call Per Month” for Bronze, “Calls As Required” for Gold/Platinum, regular communication ensures clients are informed and can discuss progress.

Their commitment to showing real, measurable results and their transparent reporting practices suggest a confident and ethical approach to digital marketing. Heistchocolate.com Review

Frontpageadvantage.com Pricing

Understanding the pricing structure of a service provider is crucial for businesses to budget effectively and determine the potential return on investment.

Frontpageadvantage.com clearly outlines its pricing for both SEO and PPC services through distinct packages, allowing clients to choose a tier that best fits their needs and budget.

SEO Package Tiers

Frontpageadvantage.com offers four tiers of SEO packages, with an option for clients who wish to provide their own written content, leading to a slightly reduced monthly fee.

All prices are listed per month and are subject to VAT.

• Bronze SEO Package: Sowasound.com Review

  • Price: £349 per month or £299 without written content
  • Key Services: SEO Strategy, Keyword Research, Technical SEO Optimization, On-Page SEO Optimization, Google My Business Optimization, Competitor Analysis, Link Profiling, Conversion Tracking, Monthly Report.
  • Content/Links: 1 Written Content or Link per Month.
  • Support: 1 Call Per Month, Dedicated Account Manager, 4 Hours Per Month dedicated to the client.
  • Ideal For: Smaller businesses or those just starting with SEO, looking for foundational optimization.

• Silver SEO Package:

  • Price: £599 per month or £499 without written content
  • Key Services: All Bronze features, plus 1x Medium Quality External Link, Bespoke Monthly Report, and Automated Monthly Report.
  • Content/Links: 2 Written Content pieces per Month.
  • Support: 1 Call Per Month, Dedicated Account Manager, 7 Hours Per Month.
  • Ideal For: Growing businesses needing more content and link building efforts.

• Gold SEO Package:

  • Price: £1099 per month or £899 without written content
  • Key Services: All Silver features, plus 1x High Quality External Link, Content Strategy, Reporting As Required, Calls As Required.
  • Content/Links: 4 Written Content pieces per Month.
  • Support: Dedicated Senior Account Manager, 14 Hours Per Month.
  • Ideal For: Medium-sized businesses serious about aggressive growth and needing comprehensive support.

• Platinum SEO Package:

  • Price: £1999 per month or £1799 without written content
  • Key Services: All Gold features, plus Link Building Strategy, User Experience Analysis, Training/Management of In-house Websites, Board Presentations, ability to Cover Multiple Websites.
  • Content/Links: 4 Blog Posts Per Month.
  • Support: Dedicated Account Director, Calls/Meetings As Required, 4 Days Per Month.
  • Ideal For: Larger businesses or enterprises seeking a strategic partnership and extensive, high-level SEO and content services.

PPC Package Tiers

Similar to SEO, Frontpageadvantage.com offers three tiers for their PPC services, designed to accommodate varying ad spend budgets and service needs.

• Bronze PPC Package: Lazzypay.com Review

  • Price: £299 per month
  • Key Services: PPC Strategy, Google and Bing Ad Campaign Build & Management, Keyword Research, Competitor Analysis, Automated Monthly Report, Conversion Tracking.
  • Support: Dedicated Account Manager, 1 Call Per Month.
  • Typical Ad Spend Managed: £300 – £2,000 per Month.
  • Hours: 4 Hours Per Month.
  • Ideal For: Small businesses or those with modest ad budgets looking for professional campaign management.
• Silver PPC Package:

  • Price: £499 per month
  • Key Services: All Bronze features, plus Bespoke Monthly Report, Facebook campaign if required.
  • Support: Dedicated Account Manager, 2 Calls Per Month.
  • Typical Ad Spend Managed: £2,000 – £4,000 per Month.
  • Hours: 7 Hours Per Month.
  • Ideal For: Businesses with a growing ad spend looking for more detailed reporting and potential social media ad integration.

• Gold PPC Package:

  • Price: £999 per month
  • Key Services: All Silver features, plus Calls as required, Reporting as required, Training as required.
  • Support: Dedicated Account Manager.
  • Typical Ad Spend Managed: In excess of £4,000 per Month.
  • Hours: 14 Hours Per Month.
  • Ideal For: Businesses with substantial ad budgets requiring extensive management, frequent communication, and strategic training.

The clear breakdown of pricing, coupled with transparent service inclusions and dedicated hours, allows potential clients to make an informed decision based on their marketing budget and strategic goals.

The Front Page Advantage Difference: What Makes Them Stand Out

Frontpageadvantage.com dedicates a section of their homepage to what they call “The Front Page Advantage difference,” highlighting key aspects that they believe set them apart from competitors.

These differentiators are important for businesses evaluating agencies, as they speak to the quality of service, client relationship, and overall approach. Jevtobond.com Review

Client-Centric Approach and Flexibility

One of their most significant differentiators is their commitment to a client-centric model, emphasizing transparency and flexibility.

• No Long-Term Contracts: Unlike many agencies that bind clients into 6-month or 12-month agreements, Frontpageadvantage.com offers the flexibility of 30-day contracts. This policy not only demonstrates confidence in their ability to deliver results but also significantly reduces the perceived risk for clients. It puts the onus on the agency to consistently perform to retain business, fostering a strong performance incentive.
• Transparency and Ownership: They stress a transparent service, providing full reporting on Google ranking positions. Crucially, they give clients ownership of their Google Ad accounts. This means clients have complete visibility into their ad spend and can change agencies easily if needed, promoting trust and accountability.

Expertise and Team Stability

The quality and experience of the team are often major determinants of an agency’s success.

Frontpageadvantage.com highlights its stable, expert team.

• Single, Consistent Point of Contact: Clients get a dedicated account manager who is an expert in both SEO and PPC. This ensures consistent communication and a deeper understanding of the client’s business objectives, avoiding the frustration of being passed between multiple contacts.
• Experienced In-House Experts: They proudly state that “All our experts have been with us for over 5 years,” allowing them to become specialists in their client’s businesses. Furthermore, the team is “all based in Hampshire in the UK and all permanent employees with no outsourcing.” This emphasis on a stable, local, and in-house team implies higher quality control, better communication, and a deeper commitment to client success compared to agencies that rely heavily on fluctuating freelance or outsourced staff.

Focus on Measurable Performance

Ultimately, businesses invest in digital marketing for tangible returns.

Frontpageadvantage.com aligns its services with this fundamental need. Bludesks.com Review

• Performance-Led Strategies: Their core offering is based on “performance led SEO and PPC Strategies,” aiming to “increase your website traffic, brand awareness and unlock sales.” This indicates a results-oriented approach rather than just delivering services.
• Focus on Sales-Generating Visitors: They clearly state their objective is to help clients achieve their goals with a “high sales generating website.” This goes beyond vanity metrics like mere traffic volume and focuses on qualified leads and conversions, ensuring their efforts contribute directly to the client’s bottom line.
• Insightful Reporting: They provide comprehensive reporting that tracks keyword rankings and, more importantly, measures sales or inquiries generated. They also give insight into competitors’ rankings and which webpages are driving those rankings, providing a benchmark and strategic intelligence for clients.

These distinguishing factors collectively paint a picture of an agency that is confident in its abilities, committed to client success, and operates with a high degree of transparency and ethical conduct, which aligns well with permissible business practices from an Islamic perspective.

How to Get Started with Frontpageadvantage.com

Frontpageadvantage.com streamlines the onboarding process into three clear, actionable steps designed to get businesses on the path to improved online presence quickly and efficiently.

This step-by-step guide is transparent and easy to follow, making it less daunting for new clients.

Step 1: Request Your Free SEO Health Check Video

The initial point of contact and their primary lead magnet is a free, personalized SEO Health Check video.

• What it is: A personalized 10-minute video audit of your website conducted by one of their Search Specialists.
• What it covers:
  • Traffic Analysis: They show you how much traffic your website is currently receiving.
  • Keyword Rankings: Which keywords your website is ranking for in Google.
  • Search Volume: How many people are searching for those terms.
  • Improvement Opportunities: Crucially, they identify what can be done to improve your rankings and overall performance.
• How to request: There are prominent “Request Your Free SEO Health Check Video” call-to-action buttons throughout the homepage, typically leading to a pop-up form for submission.

This initial step is designed to provide value upfront, give prospective clients a taste of their expertise, and highlight specific areas for improvement unique to their website, all without any commitment. Get4less.club Review

Step 2: Receive Package Suggestions

Based on the findings from your personalized SEO Health Check video, Frontpageadvantage.com moves to the next logical phase: recommending suitable service packages.

• Tailored Recommendations: They analyze the current state of your website and identify overall opportunity areas. This personalized assessment ensures that the suggested package is genuinely relevant to your specific needs and goals.
• Honest Advice: They state they will “suggest which package would best suit you or suggest another supplier if we can’t help.” This last part is particularly noteworthy as it demonstrates an ethical stance. if they genuinely believe they cannot add significant value or if another agency is a better fit, they are transparent about it. This builds trust by prioritizing the client’s best interest over securing a sale.

This step acts as a bridge, moving from a free audit to a proposed solution, tailored to the insights gained from the initial analysis.

Step 3: Full Audit and Agreed Plan of Work

Once a client decides to sign up for one of their packages, the real work begins with a deeper dive and strategic planning.

• Comprehensive Audit: The agency conducts a full, in-depth audit. This goes beyond the initial health check and typically reviews:
  • SEO Fundamentals: A thorough check of the website’s technical and on-page SEO health.
  • Keyword Focus: Identification and agreement on the primary keywords to target.
  • Competitor Analysis: A detailed look at where your competitors are succeeding and how to outperform them.
• Collaborative Plan Development: They then agree on a clear plan of work. This collaborative approach ensures that both the agency and the client are aligned on objectives and strategies to “get you climbing the Google rankings so you can win more relevant traffic and sales.”
• Implementation: Following the agreed plan, the SEO implementation begins, focusing on the tactical execution required to achieve the set goals.

This structured onboarding process ensures clarity, mutual understanding, and a systematic approach to digital marketing, setting the foundation for a productive client-agency partnership.

Understanding SEO Fundamentals with Frontpageadvantage.com

Frontpageadvantage.com breaks down the complex world of Search Engine Optimization SEO into three fundamental pillars, which is a common and effective way to explain how websites climb Google rankings. Secretemailsystemreviews.blogspot.com Review

They emphasize that to achieve significant improvements, all three aspects must be addressed comprehensively.

1. Technical SEO

Technical SEO forms the bedrock of a well-ranking website.

It involves optimizing the backend and structural elements of a site to make it more accessible and understandable for search engine crawlers.

• Backend Changes: This involves modifications to the website’s code and infrastructure that Google uses to assess the relevance and health of each web page. The goal is to ensure that Google can efficiently crawl, index, and understand your content.
• On-Page Elements: While often associated with content, technical SEO also includes optimizing elements within each webpage, such as:
  • Headings H1, H2, H3, etc.: Structuring content with proper headings helps Google understand the hierarchy and main topics of a page.
  • Content Length and Optimization: Ensuring content is sufficiently comprehensive and optimized for specific keywords signals relevance to Google.
• Keyword Research as a Starting Point: Before any technical implementation, thorough keyword research is crucial. This step identifies what people are searching for and the search volume, guiding the entire SEO strategy. Once keywords are agreed upon, the technical optimization process can begin.
• Inclusion in All Packages: Frontpageadvantage.com states that Technical SEO is included in all their packages and constitutes the bulk of the time spent, regardless of the package tier. This highlights its fundamental importance to their strategy. The more time allocated in a package, the more webpages they can cover, leading to quicker ranking improvements.

2. New Content

Frontpageadvantage.com emphasizes the importance of continuous content creation.

• Google’s Preference: Google “loves fresh new relevant content,” making it a critical factor for sustained ranking improvements.
• Minimum Goal: The agency recommends a minimum goal of including “one piece of new content per month.” This could be a new services page, a new product page, expanded content on existing pages, or blog articles.
• Targeted Content: New content should be focused on either the keywords the client is targeting or topics with high search volumes that could attract potential customers.
• Uniqueness is Key: Content must be unique to the client’s website. They warn against duplicate content, which can negatively impact site rankings, urging clients to verify the source if they buy content to ensure it’s not sold to others.
• Included in Packages: Frontpageadvantage.com’s packages include writing new content, with the amount varying based on the chosen package.

3. Inbound Links Link Building

Inbound links, often called backlinks, act as “votes of confidence” from other websites. Marsentp.com Review

When a credible website links to yours, Google sees your site as more authoritative and trustworthy.

• Credibility Building: If your website receives a link from a reputable and relevant website, Google perceives your site as more credible. This process is known as link building.
• Quality Over Quantity: Frontpageadvantage.com subscribes to the practice of “quality versus quantity.” They explicitly state that buying thousands of low-quality links can negatively impact Google rankings. Instead, they focus on building long-term link-building strategies to genuinely grow a website’s credibility.
• Key Factors for Links: They aim for good quality links from websites in the client’s country that have lots of relevant content and are seen as valuable by Google. The BBC website example illustrates how a link from a highly authoritative domain can significantly boost rankings.
• Authority Score Measurement: The success of their link building efforts is measured by an “authority score rating,” which indicates the growing trustworthiness of the client’s site.
• Package Inclusion: Link building is included to varying extents in all their packages, with bespoke link building options also available for more intensive needs.

By systematically addressing these three fundamental areas—technical optimization, fresh content generation, and strategic link building—Frontpageadvantage.com aims to provide a comprehensive and effective SEO strategy for their clients.

FAQ

What is Frontpageadvantage.com?

Frontpageadvantage.com is a family-owned, award-winning SEO Search Engine Optimization and PPC Pay-Per-Click agency based in Basingstoke, Hampshire, UK, specializing in increasing website traffic, brand awareness, and sales for businesses.

Is Frontpageadvantage.com a legitimate company?

Yes, based on the information provided on their website, Frontpageadvantage.com appears to be a legitimate and transparent digital marketing agency with clear service offerings, pricing, team information, and client testimonials.

What services does Frontpageadvantage.com offer?

Frontpageadvantage.com offers comprehensive SEO services Technical SEO, New Content creation, Inbound Link building and PPC campaign management for platforms like Google Ads and Bing Ads. Oddoclinic.com Review

Does Frontpageadvantage.com offer free consultations or audits?

Yes, Frontpageadvantage.com offers a “Free SEO Health Check Video” and other free resources like website traffic reports and Google Ads account reviews.

What are the contract terms with Frontpageadvantage.com?

Frontpageadvantage.com offers flexible 30-day contracts, allowing clients to cancel with a short notice period, demonstrating their confidence in delivering results.

How does Frontpageadvantage.com measure success?

Frontpageadvantage.com measures success through transparent reporting that tracks Google ranking positions, sales or inquiries generated, various website traffic sources e.g., Facebook, LinkedIn, Google Ads, competitor performance, and authority score ratings for links.

What are the pricing tiers for Frontpageadvantage.com’s SEO packages?

Frontpageadvantage.com offers Bronze, Silver, Gold, and Platinum SEO packages, with monthly prices ranging from £349 to £1999 or slightly less if clients provide content, plus VAT.

What are the pricing tiers for Frontpageadvantage.com’s PPC packages?

Frontpageadvantage.com offers Bronze, Silver, and Gold PPC packages, with monthly prices ranging from £299 to £999, plus VAT, varying based on ad spend managed and hours. Biilz.com Review

Does Frontpageadvantage.com outsource its work?

No, Frontpageadvantage.com states that all their experts are permanent employees based in Hampshire in the UK, and they do not outsource their work.

How experienced is the team at Frontpageadvantage.com?

Frontpageadvantage.com states that all their experts have been with the company for over 5 years, allowing them to specialize in their clients’ businesses.

What is included in the “Free SEO Health Check Video”?

The free SEO Health Check Video includes insights into your current website traffic, keywords you rank for, search volume for those terms, and actionable suggestions to improve your rankings.

Do clients retain ownership of their Google Ad accounts?

Yes, Frontpageadvantage.com states that they give clients ownership of their Google Ad accounts, providing full visibility and flexibility.

What is the average client retention period for Frontpageadvantage.com?

Frontpageadvantage.com states that their average customer stays with them for 5 years. Liberta.one Review

What is “Technical SEO” according to Frontpageadvantage.com?

Technical SEO, as explained by Frontpageadvantage.com, involves making backend changes to a website, optimizing on-page elements like headings, and ensuring content is optimized for relevance, all based on thorough keyword research.

Why is “New Content” important for SEO with Frontpageadvantage.com?

Frontpageadvantage.com emphasizes that Google loves fresh, new, relevant content, recommending at least one new piece per month, which helps improve rankings and attract potential customers.

How does Frontpageadvantage.com approach “Inbound Links”?

Frontpageadvantage.com focuses on building “quality versus quantity” inbound links from credible and relevant websites to grow a client’s site authority, measuring success by an “authority score rating.”

Can Frontpageadvantage.com help with social media?

While their primary focus is SEO and PPC, their Silver and Gold PPC packages mention a “Facebook campaign if required,” suggesting they can assist with some social media advertising.

Does Frontpageadvantage.com offer training?

Yes, Frontpageadvantage.com offers 1-on-1 SEO training and 1-on-1 Google Ads training, allowing clients to learn how to manage their own campaigns.

How do I contact Frontpageadvantage.com?

You can contact Frontpageadvantage.com via phone, email, or by filling out a contact form on their website, or by requesting one of their free audits.

Is Frontpageadvantage.com suitable for small businesses?

Yes, Frontpageadvantage.com offers Bronze SEO and PPC packages which are designed for smaller businesses or those just starting with digital marketing, with clear pricing and dedicated hours.