True-compress.com Review

Based on looking at the website, True-compress.com appears to be an online retailer specializing in compression socks and gloves.

However, a strict review reveals several areas where the website falls short of establishing full legitimacy and trust, especially concerning the comprehensive information usually found on reputable e-commerce platforms.

While they offer what seem to be useful products like compression socks for comfort and potential therapeutic benefits, the lack of crucial business details raises red flags for potential customers.

Here’s an overall review summary:

Website Transparency: Lacking. Critical business information like a physical address, detailed “About Us” section, or clear company registration details are absent.
Customer Support: Basic. A “Contact” page is present, but the extent of support channels phone, live chat isn’t immediately clear from the homepage.
Product Information: Adequate for basic sales. Products are listed with prices and some features, but in-depth material specifications or sizing guides are not prominently displayed on the homepage.
Trust Signals: Limited. While customer reviews 4.6/4.7 rated are mentioned, the methodology for these reviews isn’t detailed, and external verification links are missing. A “99-Day Perfect Fit Guarantee” is stated, which is a positive, but the underlying business credibility is weak.
Ethical Considerations: The products themselves compression socks/gloves are generally permissible and offer health benefits. However, the lack of transparency in business operations could raise questions about ethical sourcing or consumer protection for those who prioritize such details.

The website presents a storefront for compression products like “Midnight Shade,” “Ivory Calm,” “Storm Tide,” and “Obsidian Core” compression socks, along with “Compression Gloves” and “Relax Compression Socks.” They advertise “All-Day Comfort,” “Seamless Heel & Toe,” and “Soft & Lightweight” features, along with a “99-Day Perfect Fit Guarantee” and a “SPRING SALE” offering 50% off a 4-pack.

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While these sound appealing, the absence of comprehensive business information makes it difficult to fully assess their reliability.

For consumers seeking truly ethical and trustworthy online shopping, robust transparency is paramount.

Here are some alternatives for ethical and high-quality compression wear:

CEP Compression Socks:
- Key Features: Medical-grade compression, precise fit, advanced moisture-wicking, engineered for athletic performance and recovery.
- Average Price: $40-$70 per pair.
- Pros: Highly regarded in sports and medical communities, durable, effective for various needs, excellent customer reviews.
- Cons: Higher price point, sizing can be very specific.
2XU Compression Wear:
- Key Features: PWX fabric for power and flexibility, gradient compression for enhanced circulation, antibacterial and UPF50+ sun protection.
- Average Price: $30-$80 per item socks, sleeves, tights.
- Pros: Renowned for athletic performance, wide range of products, comfortable for extended wear.
- Cons: Can be pricey, some designs are very athletic-focused.
Comrad Compression Socks:
- Key Features: Stylish designs, graduated compression 15-20 mmHg, made with sustainable yarns, comfortable for daily wear and travel.
- Average Price: $20-$30 per pair.
- Pros: Fashion-forward, good for everyday use, commitment to sustainability, generally well-received.
- Cons: Compression level might not be sufficient for severe medical needs, some users prefer more robust materials.
Bombas Compression Socks:
- Key Features: Honeycomb arch support, seamless toe, Y-stitched heel, comfortable compression, and a charitable “one purchased = one donated” model.
- Average Price: $20-$28 per pair.
- Pros: Excellent comfort, ethical mission, good for daily wear and mild compression needs, popular brand.
- Cons: Primarily focuses on mild compression, not medical-grade, limited color options in compression line.
Physix Gear Sport Compression Socks:
- Key Features: Durable Lycra fabric, double-stitched, 20-30 mmHg graduated compression, suitable for athletes and travelers.
- Average Price: $15-$25 per pair.
- Pros: Affordable, strong compression, good for athletic and travel use, variety of colors.
- Cons: Some users find them a bit tight initially, material can feel synthetic to some.
SB SOX Compression Socks:
- Key Features: Graduated compression 15-20 mmHg, 20-30 mmHg options, breathable fabric, reinforced heel and toe, suitable for everyday and exercise.
- Average Price: $10-$20 per pair.
- Pros: Very affordable, wide range of colors and sizes, good for beginners, easy to find.
- Cons: Durability can vary, compression might not be as consistent as premium brands.
Sockwell Compression Socks:
- Key Features: Made with merino wool and bamboo rayon for comfort and moisture management, graduated compression 15-20 mmHg, 20-30 mmHg, stylish patterns.
- Pros: Natural fibers are comfortable and odor-resistant, excellent for sensitive skin, attractive designs, made in the USA.
- Cons: Wool can be warm for some, slightly higher price than basic options.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

True-compress.com Review & First Look

When you first land on True-compress.com, it presents itself as a straightforward online store focused on compression socks and gloves.

The homepage is clean, highlighting a “SPRING SALE” and displaying several product variations like “Midnight Shade,” “Ivory Calm,” “Storm Tide,” and “Obsidian Core” socks, along with “Compression Gloves.” The immediate impression is of a brand aiming for comfort and relief, with claims of “Worlds most comfy socks” and features such as “All-Day Comfort,” “Seamless Heel & Toe,” and “Soft & Lightweight.”

Initial Website Navigation and Layout

The site features a standard e-commerce layout with a top navigation bar including “Home,” “Shop,” “Contact,” and “Track Your Order.” This is fairly intuitive.

Products are displayed prominently with clear pricing and images.

However, what’s glaringly absent is crucial information that builds trust and establishes legitimacy. Tuscanyphotographytours.com Review

There’s no easily accessible “About Us” page detailing the company’s history, mission, or even where they are based.

This lack of fundamental transparency is a significant hurdle for any discerning customer.

Trust Signals and User Experience

The website mentions “Excellent 4.6 | 1,000+ Customers” and “Rated 4.7 out of 5 stars 947 Reviews” directly on the homepage. While these are positive numbers, the absence of links to external review platforms or details on how these reviews are verified leaves room for skepticism. A notable positive is the “99-Day Perfect Fit Guarantee,” which offers a refund or exchange, no questions asked, within 99 days of purchase. This is a strong policy that aims to reassure customers, but its effectiveness is tied to the underlying credibility of the company itself. For a legitimate business, displaying such a guarantee alongside clear contact information and company details would be far more impactful. The overall user experience is clean, but the informational gaps prevent it from being truly trustworthy.

True-compress.com Pros & Cons

A critical evaluation of True-compress.com reveals a mixed bag.

While the site attempts to be user-friendly and highlights customer satisfaction, a deeper dive into its operational transparency uncovers significant drawbacks. Englishlive.ef.com Review

It’s essential for consumers to weigh these aspects carefully before making a purchase.

Advantages of True-compress.com

The primary advantage appears to be the products themselves—compression socks and gloves, which offer potential benefits for comfort, circulation, and muscle recovery.

The website also clearly advertises a “SPRING SALE” with a 50% discount on 4-packs, making the products seem affordable.

The “99-Day Perfect Fit Guarantee” is another strong point, as it signals a commitment to customer satisfaction regarding sizing and fit.

For those looking for basic compression wear at a potentially lower price point, these aspects might be appealing. Direct.playstation.com Review

The site also includes a “Track Your Order” link, which is a standard and useful feature for online shopping, providing customers with visibility into their shipment’s journey.

Disadvantages and Red Flags

The cons, however, significantly outweigh the pros when it comes to overall trustworthiness and legitimacy.

Lack of Company Information: This is the biggest red flag. There is no physical address, phone number, or detailed “About Us” section. Reputable businesses, especially those selling physical goods, typically provide full transparency about their operations and legal standing. This omission makes it difficult to ascertain who is behind the website, where they are based, or how to contact them effectively beyond a basic contact form.
Unverified Reviews: While the website displays high ratings 4.6/4.7 stars, there are no direct links to external, independent review platforms like Trustpilot, Google Reviews, or verified e-commerce reviews where these ratings can be cross-referenced. This absence makes the internal review claims less credible.
Limited Product Details: While products are listed with basic features “All-Day Comfort,” “Seamless Heel & Toe”, in-depth specifications, material compositions, or detailed sizing charts are not immediately obvious or comprehensive on the homepage. This can lead to guesswork for customers regarding fit and material quality.
Generic Website Design: The website design, while clean, is quite generic. This isn’t necessarily a fault, but combined with the lack of detailed company information, it can contribute to an impression of a transient or less established operation.
Currency Conversion: The site defaults to GBP £ but offers a country selector. While useful, it adds a minor layer of friction for US-based customers if they don’t immediately switch, and the primary focus appears to be on a European market indicated by GBP. This isn’t a direct red flag but points to a potentially non-US primary base for a US-focused review.

Based on these critical points, the website raises significant concerns about its legitimacy and transparency.

True-compress.com Alternatives

Given the significant transparency issues with True-compress.com, exploring reputable and well-established alternatives is a pragmatic approach.

The market for compression wear is robust, with many brands that prioritize quality, customer service, and corporate transparency. Kapre.com Review

These alternatives provide not only reliable products but also the peace of mind that comes from dealing with legitimate and accountable businesses.

Reputable Compression Sock Brands

When looking for alternatives, prioritize brands with a strong market presence, clear company information, and verifiable customer reviews.

Zensah: Known for their seamless construction and targeted compression, popular among athletes. They are transparent about their materials and manufacturing.
PRO Compression: Offers a wide range of compression levels and styles, from mild to medical-grade. They have a solid reputation for durability and effectiveness, and their company information is readily available.
Sigvaris: A well-respected medical-grade compression brand with a long history in the industry. They offer precise compression for various medical conditions and athletic needs, backed by extensive research and transparency.
Jobst: Another leading brand in medical compression therapy, offering a broad spectrum of products for different conditions. They are known for their scientific approach and high-quality materials, with clear product specifications.

Key Factors for Choosing an Alternative

When selecting an alternative, consider the following:

Transparency: Does the company clearly state its physical address, customer service contact information phone, email, and an “About Us” section that details its history and values?
Verifiable Reviews: Are there abundant reviews on independent platforms like Amazon, Trustpilot, or Google? Do they appear genuine and consistent?
Product Information: Is there comprehensive information about material composition, compression levels mmHg, sizing charts, and care instructions?
Return Policies: Is the return and exchange policy clear, fair, and easily accessible?
Certifications/Standards: For medical-grade compression, look for products that meet specific medical standards e.g., FDA approval in the US, CE marking in Europe.

Choosing an alternative from a well-established brand ensures that you’re investing in a product from a company that values its reputation and provides the necessary accountability. Trustgifts.io Review

This reduces the risk of encountering issues with product quality, customer service, or unforeseen problems that can arise from less transparent online retailers.

How to Check Website Legitimacy and Ethical Standing

Before making any online purchase, it’s paramount to perform due diligence to ensure the website’s legitimacy and ethical standing.

This is particularly crucial for smaller, less-known online stores where transparency can often be lacking.

A quick check can save you from potential fraud, poor product quality, or issues with customer service.

Key Indicators of a Legitimate Website

Contact Information: A legitimate website should prominently display a physical address, a working phone number, and an email address. The absence of these, or only offering a generic contact form, is a major red flag. According to a 2022 survey by Statista, 63% of consumers check for clear contact information before trusting an online store.
“About Us” Page: A detailed “About Us” section that tells the company’s story, mission, and team members adds significant credibility. It shows that there are real people behind the business.
Secure Connection HTTPS: Always check that the website URL begins with “https://” and that there’s a padlock icon in the browser’s address bar. This indicates that your connection to the site is encrypted, protecting your personal and financial information.
Professional Design and Content: Legitimate websites typically have a polished, professional design with consistent branding. Look out for poor grammar, misspellings, or awkward phrasing in the content, which can be indicators of a scam.
Clear Policies: Easily accessible and comprehensive policies for shipping, returns, refunds, and privacy are essential. These policies should be clear, fair, and legally compliant.
Online Reviews: Search for reviews on independent third-party platforms like Trustpilot, Google Reviews, or the Better Business Bureau BBB. Don’t rely solely on testimonials on the website itself, as these can be fabricated. A healthy mix of positive and negative but addressed reviews is a good sign. For instance, websites with overwhelmingly positive or suspiciously generic reviews might be suspect.
Domain Age and Registration: Tools like WHOIS lookup can reveal when a domain was registered. Very new domains less than a year old for businesses claiming significant customer bases can be suspicious. A report by Symantec indicated that nearly 70% of phishing sites are less than 60 days old.
Social Media Presence: Check if the brand has active and authentic social media profiles with real engagement. A lack of social media presence or very sparse, recent activity can be a sign of a temporary or scam operation.

Ethical Considerations in Online Shopping

Beyond legitimacy, consider the ethical aspects of the business. Floralshe.com Review

Sourcing and Manufacturing: Does the company provide information about where and how their products are made? Are their supply chains transparent? Ethical sourcing often involves fair labor practices and sustainable materials.
Privacy Policy: Read the privacy policy to understand how your data is collected, stored, and used. Does it align with your privacy expectations? Reputable companies are transparent about their data handling practices.
Customer Service: Even if contact information is available, what is the responsiveness and quality of their customer support? Poor or unresponsive support can indicate a lack of commitment to ethical customer relations.
Truth in Advertising: Are the product claims realistic and substantiated? Be wary of exaggerated claims or promises that seem too good to be true.

By diligently applying these checks, consumers can significantly reduce their risk of negative experiences and support businesses that operate with integrity and transparency.

true-compress.com Pricing Structure

Based on the homepage text, True-compress.com presents a straightforward pricing model, primarily through individual product listings and a featured sale.

Understanding this structure helps potential buyers evaluate the perceived value and compare it against alternatives.

Product-Specific Pricing

The website displays prices directly alongside each product. For example:

Midnight Shade, Ivory Calm, Storm Tide, Obsidian Core socks: Sale price From £19.99 Regular price £24.99
Compression Gloves: Sale price From £26.00
Relax Compression Socks: Sale price From £26.00

This indicates that prices are primarily per pair or per item, with “From” suggesting there might be variations based on size or specific attributes, though this isn’t detailed on the homepage. Ambientedirect.com Review

The mention of a “SPRING SALE 🌸 Save 50% On 4-Pack” suggests a bundled discount, but the actual bundled price for a 4-pack isn’t explicitly shown on the main page where individual items are listed.

This requires a deeper dive into the “Shop” section to confirm.

Discounts and Promotions

The “SPRING SALE” is a prominent feature, indicating that the current pricing is promotional.

The claim of “Save 50% On 4-Pack” is aggressive and aims to incentivize larger purchases.

They also offer a 10% discount for email sign-ups, targeting first-time buyers and aiming to build a customer mailing list. Yorkcp.com Review

These marketing tactics are standard for e-commerce, designed to create a sense of urgency and value.

However, without knowing the true base price history or the specific products included in the 4-pack, assessing the genuine value of the 50% discount is difficult.

It’s common for online retailers to inflate “regular prices” during sales.

Currency and International Considerations

The website primarily displays prices in GBP £, suggesting a UK or European primary market.

While there’s a “Country Search” option, US customers would need to manually adjust the currency, which can be a minor inconvenience. Tradinghub.taplink.ws Review

This also implies potential international shipping costs and longer delivery times for customers outside the UK, which are not detailed on the homepage’s pricing section.

These factors are crucial for overall cost assessment and customer experience.

True-compress.com vs. Established Competitors

When evaluating True-compress.com against established competitors in the compression wear market, the primary differentiators quickly become apparent.

While True-compress.com focuses on straightforward sales with limited transparency, major brands build their reputation on medical efficacy, comprehensive product lines, extensive customer support, and verifiable corporate information.

Transparency and Trust

True-compress.com: As noted, this website significantly lacks transparency. There’s no physical address, phone number, detailed “About Us” section, or verifiable third-party reviews linked on the homepage. This makes it challenging to establish trust or hold the company accountable. The brand appears to operate with a lean, direct-to-consumer model that sacrifices extensive background information. Customwooddesigns.ie Review

Established Competitors e.g., Sigvaris, Jobst, CEP: These brands are typically global enterprises with decades of experience. They have:

Full Corporate Transparency: Physical headquarters, multiple contact methods, detailed corporate histories, and often investor relations information.
Medical Endorsements and Certifications: Many produce medical-grade compression garments, adhering to strict industry standards e.g., ISO 13485 for medical devices and often recommended by healthcare professionals.
Extensive Research and Development: They invest heavily in scientific research to develop advanced materials, knitting technologies, and ergonomic designs.
Verifiable Customer Feedback: Their products are sold through various channels medical supply stores, pharmacies, major online retailers like Amazon, leading to a vast pool of independently verified reviews.

Product Range and Specialization

True-compress.com: The product range appears limited to a few types of compression socks and gloves. The focus is on general comfort and “relax” benefits. There’s no indication of varying compression levels e.g., 15-20 mmHg, 20-30 mmHg or specialized products for specific conditions or activities.

Established Competitors: Offer a much broader and deeper product catalog:

Varied Compression Levels: From mild everyday support to high-grade medical compression e.g., 30-40 mmHg and above for serious conditions like lymphedema or DVT prevention.
Specialized Designs: Products tailored for specific activities running, hiking, travel, medical needs post-surgery, maternity, edema, and anatomical areas calf sleeves, arm sleeves, full leggings.
Material Innovation: Use of advanced fabrics like merino wool blends, moisture-wicking synthetics, or antibacterial treatments for enhanced comfort and performance.
Inclusive Sizing: Often provide extensive sizing charts and options to ensure a precise fit for various body types, which is critical for effective compression.

Customer Service and Post-Purchase Support

True-compress.com: Provides a “Contact” link and a “Track Your Order” link. The “99-Day Perfect Fit Guarantee” is a positive, but the efficacy of customer service for returns, exchanges, or troubleshooting beyond this is unclear due to the lack of transparent contact methods. Esports-betting.club Review

Established Competitors: Typically offer robust customer service:

Multiple Contact Channels: Phone, email, live chat, and sometimes dedicated medical support lines.
Comprehensive FAQs and Resources: Extensive online knowledge bases, fitting guides, and educational content.
Structured Warranty and Return Policies: Clear, often industry-standard, warranties for manufacturing defects and straightforward return processes through authorized retailers or directly.

In essence, while True-compress.com might offer a visually appealing product at a seemingly attractive price, it pales in comparison to the reliability, extensive product development, and customer-centric infrastructure provided by well-established brands in the compression wear industry.

The trade-off for potential savings on True-compress.com is a significant reduction in trust, transparency, and assurance of product quality and support.

Ethical Considerations for Buying Online Products

It’s also about ensuring that your purchases align with ethical principles.

For consumers, this translates to supporting businesses that operate with integrity, respect, and transparency. Torro.com Review

Disregarding these aspects can lead to unwittingly supporting problematic practices or facing unsatisfactory outcomes.

The Importance of Transparency

From an ethical standpoint, transparency is paramount.

A company that is open about its operations, including its physical location, contact information, and management, demonstrates accountability.

This openness allows consumers to verify claims, seek recourse if issues arise, and understand the entity they are engaging with.

Lack of transparency often correlates with a higher risk of scams, unethical labor practices, or poor product quality, as there’s less oversight or direct responsibility. Luxuriouspetmoveabroad.com Review

A business that hides its identity or location might be doing so to avoid legal repercussions, taxes, or scrutiny over its manufacturing processes.

Product Sourcing and Manufacturing Ethics

The ethical implications of product sourcing extend beyond the immediate transaction. Consumers should consider:

Fair Labor Practices: Are the products made in factories that ensure fair wages, safe working conditions, and no child labor? While most small online retailers may not offer in-depth supply chain details, established brands often provide information on their commitment to ethical manufacturing and may adhere to certifications e.g., Fair Trade.
Environmental Impact: Are the materials used sustainable? Does the manufacturing process minimize environmental harm? Businesses that prioritize sustainability often highlight their eco-friendly materials, reduced waste initiatives, or carbon footprint efforts.
Material Origin: Knowing where raw materials come from and how they are processed can also reveal ethical concerns. For example, materials sourced from conflict zones or through exploitative practices raise significant ethical questions.

Data Privacy and Security

Data Collection: Understand what data the website collects during your visit and purchase.
Data Usage: How will your data be used? Will it be sold to third parties? A robust privacy policy should clearly outline these details.
Security Measures: Does the website use strong encryption HTTPS to protect your financial and personal information during transactions? Unsecured sites are not only unethical for exposing your data but also irresponsible.
Opt-Out Options: Do they provide clear mechanisms for you to opt-out of marketing communications or data sharing?

Ultimately, choosing to buy from ethically transparent and responsible businesses contributes to a healthier, more just marketplace.

It encourages companies to adopt better practices and empowers consumers to make choices that align with their values, minimizing the risk of supporting operations that might compromise ethical standards.

FAQ

What is True-compress.com?

True-compress.com is an online retail website that sells compression socks and compression gloves, primarily featuring products designed for comfort and general relief. Homeandgardenbarrels.com Review

Are True-compress.com products effective?

Based on the website’s claims, their products are marketed for “All-Day Comfort,” “Seamless Heel & Toe,” and “Soft & Lightweight” features.

However, without independent verification or detailed specifications like mmHg compression levels, it’s challenging to assess their true effectiveness or compare them to medical-grade compression wear.

Is True-compress.com a legitimate website?

While True-compress.com appears to be an active e-commerce site, it lacks critical transparency elements such as a physical business address, a working phone number, or detailed “About Us” information.

This absence raises red flags regarding its overall legitimacy and accountability.

What are the main concerns about True-compress.com?

The main concerns include a significant lack of corporate transparency, the absence of verifiable external customer reviews, and limited detailed product information on the homepage. Neonsigns.com Review

Does True-compress.com offer a guarantee?

Yes, True-compress.com states they offer a “99-Day Perfect Fit Guarantee” which allows customers to return their socks for a refund or exchange for a different size within 99 days of purchase, “no questions asked.”

What currency does True-compress.com use for pricing?

The website primarily displays prices in GBP £, indicating a potential focus on the UK or European market, though it provides a country selector for currency adjustment.

How can I track my order on True-compress.com?

True-compress.com provides a “Track Your Order” link on its homepage, which presumably directs users to a system where they can monitor their shipment status.

Are there any sales or discounts offered by True-compress.com?

Yes, the website advertises a “SPRING SALE 🌸 Save 50% On 4-Pack” and offers a 10% discount for customers who sign up for their email list.

What kind of products does True-compress.com sell?

True-compress.com sells various types of compression socks e.g., Midnight Shade, Ivory Calm, Storm Tide, Obsidian Core, Relax Compression Socks and Compression Gloves.

Does True-compress.com have an “About Us” page?

No, the homepage navigation does not prominently display an “About Us” link, and a general search of the available text does not reveal such a section with detailed company information.

Where can I find True-compress.com customer reviews?

True-compress.com displays ratings like “Excellent 4.6 | 1,000+ Customers” and “Rated 4.7 out of 5 stars 947 Reviews” on its homepage, but it does not provide direct links to external, independent review platforms for verification.

Is it safe to enter my payment information on True-compress.com?

The website uses HTTPS, which indicates an encrypted connection for data transmission, including payment information.

However, the overall lack of business transparency might still make some users hesitant about providing financial details.

What are good alternatives to True-compress.com for compression socks?

Reputable alternatives include brands like CEP Compression Socks, 2XU Compression Wear, Comrad Compression Socks, Bombas Compression Socks, and Sigvaris Compression Socks.

How do I contact True-compress.com customer support?

The website provides a “Contact” link in its navigation, which is expected to lead to a contact form or email address for support.

A phone number or live chat option is not prominently advertised on the homepage.

Does True-compress.com sell medical-grade compression socks?

The website’s homepage does not provide specific medical-grade compression levels e.g., mmHg or certifications, suggesting their products are primarily for general comfort rather than specific medical conditions requiring precise compression.

How does True-compress.com compare in price to competitors?

True-compress.com’s sale prices e.g., £19.99 per pair appear to be on the lower to mid-range compared to some established compression sock brands, especially with the “50% off 4-pack” promotion.

However, value depends on product quality and durability.

Can I cancel an order on True-compress.com?

Information regarding order cancellation policies is not available on the homepage.

Customers would likely need to refer to their contact section or terms and conditions for details on how to cancel an order after placement.

Are True-compress.com’s products available in different sizes?

While the “99-Day Perfect Fit Guarantee” suggests sizing options are available, the homepage itself doesn’t feature a detailed sizing chart or explicit mention of the size range for each product.

Does True-compress.com offer free shipping?

Information regarding free shipping thresholds or policies is not visible on the homepage text provided.

Customers would need to proceed to checkout or look for a dedicated shipping policy page.

What should I look for in an ethical online retailer of compression wear?

Look for transparent business information physical address, phone, “About Us”, verifiable third-party reviews, clear and comprehensive product specifications materials, mmHg, fair return policies, and clear privacy policies.