Emerdency.co.uk Review

Based on looking at the website, Emerdency.co.uk appears to be a legitimate online platform designed to connect individuals in the UK with emergency dental appointments. The site aims to simplify the process of finding urgent dental care, which can often be a stressful and difficult task, especially outside of regular hours. It provides a booking system for initial assessments and offers transparent pricing for these emergency services.

Here’s an overall review summary for Emerdency.co.uk:

• Service Offered: Facilitates booking emergency dental appointments in the UK.
• Pricing Transparency: Claims fixed competitive prices for basic assessments (£49) and core treatments (£40), with advanced treatments at £120.
• Regulatory Compliance: States that dental practices are regulated by the CQC (Care Quality Commission) and dentists by the GDC (General Dental Council), and that they uphold ICO (Information Commissioner’s Office) information rights.
• User Experience: Website described as “easy to navigate” and “user-friendly” by testimonials.
• Key Missing Information:
  • Full Company Details: Lacks clear “About Us” or “Contact Us” pages with registered company address, company registration number, or clear ownership information. While general contact information might be present, detailed corporate transparency is not immediately evident from the provided homepage text.
  • Terms and Conditions/Privacy Policy: Absence of direct links or prominent display of detailed Terms and Conditions or a comprehensive Privacy Policy on the homepage. This is crucial for user trust and data handling transparency.
  • Refund/Cancellation Policy: No direct mention of how cancellations or refunds are handled, which is vital for pre-paid services.
  • Emergency Contact: While it’s an emergency service, there’s no immediate, prominent emergency contact number or clear guidance for immediate, life-threatening dental emergencies beyond booking an appointment.
  • Full Dentist Profiles: While GDC certification is mentioned, individual dentist profiles or more detailed information about the dental practices partnered with are not readily available on the homepage.

While Emerdency.co.uk presents itself as a convenient solution for emergency dental needs, the absence of crucial transparency elements such as readily accessible full company details, comprehensive terms and conditions, and clear refund policies raises concerns from a strict review standpoint. Trustworthy online services, particularly those involving health and financial transactions, typically make this information highly visible and easy to access. Without these foundational elements, a user’s confidence in the service’s long-term reliability and accountability may be diminished. Therefore, while the service idea is valuable, the website, based on the provided text, falls short on some essential transparency markers that are expected from a reputable online platform.

Here are some best alternatives for essential services, focusing on general ethical and permissible services, as direct alternatives for emergency dental services (which are highly specialised) are best found through official health directories or local emergency services:

• NHS 111 Online

  0.0 0.0 out of 5 stars (based on 0 reviews) Excellent0% Very good0% Average0% Poor0% Terrible0% There are no reviews yet. Be the first one to write one. Your review Your overall rating Select a Rating5 Stars4 Stars3 Stars2 Stars1 Star Title of your review Your review Your name Your email This review is based on my own experience and is my genuine opinion. ​ Submit Review

  Amazon.com: Check Amazon for Emerdency.co.uk Review Latest Discussions & Reviews:

  • Key Features: Non-emergency medical advice, guidance to local services (including dental), symptom checker.
  • Average Price: Free.
  • Pros: Official UK health service, highly reliable, covers a wide range of health concerns, directs to appropriate care.
  • Cons: Not a direct booking platform for private emergency dentists, relies on NHS availability.

• UK Dental Practices (General Search)

  

  • Key Features: Broad search for local dental clinics, allows direct contact for appointments, various services.
  • Average Price: Varies significantly based on practice and treatment.
  • Pros: Wide range of options, allows direct patient-dentist interaction, can find practices with specific specialities.
  • Cons: Requires individual research and calling, may not offer immediate emergency appointments easily.

• General Medical Council (GMC) Doctor Search

  • Key Features: Official register to check if a doctor is licensed to practice in the UK. (Note: This is for general medical practitioners, not specific dental, but highlights the standard for professional verification).
  • Average Price: Free to search.
  • Pros: Ensures professional legitimacy, critical for verifying health professionals.
  • Cons: Not a booking platform.

• Care Quality Commission (CQC) Find Services

  • Key Features: Search for regulated health and social care services, including dental practices, in England. Provides inspection reports and ratings.
  • Average Price: Free to search and view reports.
  • Pros: Ensures quality and safety standards are met, independent regulator, transparent reports.
  • Cons: Not a direct booking platform.

• Citizens Advice UK

  • Key Features: Free, independent advice on legal rights, consumer issues, debt, and more. Can advise on consumer rights regarding healthcare services.
  • Average Price: Free.
  • Pros: Comprehensive advice, supports consumer protection, helps navigate complex situations.
  • Cons: Not a healthcare provider or booking service.

• Google Maps (Local Search for Dentists)

  • Key Features: Provides local listings of dental practices, contact numbers, reviews, and directions.
  • Average Price: Varies based on individual practice.
  • Pros: Highly accessible, instant local results, visual representation, user reviews.
  • Cons: Information might not always be up-to-date, relies on user reviews which can vary in reliability.

• Professional Legal Services (for contract/terms review)

  • Key Features: Provides expert advice on legal contracts, consumer rights, and dispute resolution.
  • Average Price: Varies significantly based on consultation fees.
  • Pros: Essential for understanding complex terms and conditions, protects consumer rights, can resolve disputes legally.
  • Cons: Can be costly, not for general use but crucial for reviewing complex service agreements.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

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Emerdency.co.uk Review & First Look

When first landing on Emerdency.co.uk, the immediate impression is one of urgency and relief, which aligns perfectly with its stated purpose of providing emergency dental appointments. The website prominently features its primary value proposition: connecting individuals with swift dental care. The claim of “Over 38,000 Appointments booked to date” immediately establishes a sense of scale and experience, suggesting a high volume of successful interactions. This figure, if accurate and verifiable, provides a quick social proof point for potential users in pain.

The site highlights a clear and fixed pricing structure for initial assessments: “Assessment X-Ray* £49”. This upfront transparency is a significant positive, as hidden fees are a common concern in emergency medical services. The option to “pay in interest-free installments” is also a notable feature, potentially making urgent care more accessible for those facing immediate financial strain, although the specific provider for these installments (e.g., Klarna, Afterpay) isn’t immediately stated on the homepage. The presence of testimonials directly on the main page, dated as recently as May 2025, attempts to build trust and demonstrate user satisfaction. These reviews cover various aspects, from ease of booking to professional service, aiming to address common user anxieties. However, some testimonials, like Mosina’s, highlight potential areas for improvement regarding pricing clarity on included services, stating, “It’s a bit misleading as thought temp filling is included in price…but had to pay another 40 at the dentist.” This specific feedback, while honest, indicates a slight mismatch between user expectation and actual service delivery, which is critical for an “emergency” service where clarity is paramount.

Initial Impressions: Design and User Interface

The website’s design appears clean and functional, prioritising ease of navigation for someone likely in distress. The call-to-action “Book Now” is prominent, guiding users directly to the desired action. The use of clear headings like “How our booking process works” and “Why Choose Emerdency?” suggests an attempt to simplify the user journey. The inclusion of common emergency dental issues like “Toothache,” “Sensitivity,” and “Broken Filling/Tooth” directly linked to more detailed information pages is a smart user-centric approach, catering to specific user needs.

Quick Assessment of Credibility

From a quick assessment based solely on the homepage content, Emerdency.co.uk attempts to project credibility through several mechanisms:

• Testimonials: A high volume of recent testimonials indicates active usage and feedback.
• Regulatory Mentions: Explicitly stating regulation by the CQC (Care Quality Commission) for dental practices and the GDC (General Dental Council) for dentists, along with adherence to ICO (Information Commissioner’s Office) for information rights, is crucial for healthcare-related services in the UK. These are official regulatory bodies, and their mention lends significant weight to the platform’s legitimacy.
• Transparent Pricing (Initial): The fixed £49 assessment fee and £40/£120 core/advanced treatment fees attempt to establish trust by removing price uncertainty.

However, a strict review requires more than just mentions. True credibility demands easy access to: Jaycotts.co.uk Review

• Company Information: A dedicated ‘About Us’ section detailing the company’s legal name, registered address, company registration number, and possibly the founders’ backgrounds (beyond “As practicing dentists and the founders of Emerdency”). This is standard for any legitimate online business.
• Full Terms and Conditions: A clear, easily clickable link to a comprehensive Terms and Conditions page is non-negotiable. This document outlines the legal agreement between the user and the service provider, including service limitations, liabilities, and intellectual property.
• Privacy Policy: Equally important is a well-defined Privacy Policy that explains how user data is collected, stored, processed, and shared. In the UK, with GDPR regulations, this is a legal requirement.
• Refund and Cancellation Policies: For a pre-paid service, a clear outline of how refunds are handled for cancelled appointments, no-shows, or dissatisfaction is essential for consumer protection. The homepage mentions “Payment for treatment is made directly at the dental practice,” but the initial assessment fee is pre-paid. Clarity on refunds for this initial fee is critical.

Without direct, easily accessible links to these fundamental legal and operational documents on the homepage, the website, despite its positive claims and testimonials, falls short of the full transparency expected from a professional online service, especially one dealing with health and financial transactions. This omission could lead to user distrust and potential issues if disputes arise.

Emerdency.co.uk Pros & Cons

When evaluating a service like Emerdency.co.uk, it’s essential to weigh its strengths against its weaknesses, particularly from a consumer and ethical standpoint. While the service aims to address a critical need for emergency dental care, certain aspects of its online presence could be improved for greater transparency and user confidence.

Pros of Emerdency.co.uk

1. Addresses a Critical Need:

• Accessibility: The core value proposition is to provide quick access to emergency dental appointments, which is often difficult to secure, especially during evenings, weekends, or for those without a regular NHS dentist. The website explicitly states, “We all know too well the mental, physical and emotional impact of having to suffer from severe dental pain.” This directly resonates with a user in distress.
• Speed of Booking: Testimonials frequently mention “quick” and “easy” booking, and the ability to get appointments “next day” or even “same day” (as stated by Lisa and Anisa in Sep 2020) is a major advantage for urgent situations.

2. Transparent Initial Pricing:

• Fixed Fees: The website highlights a “Fixed Competitive Price” for the initial assessment (£49) and claims “No price uncertainty, no fluctuations, no hidden charges, or additional fees” for core treatments (£40) and advanced treatments (£120). This upfront clarity regarding initial costs is a significant benefit, as unexpected expenses can be a major source of stress during an emergency.
• Installment Option: The mention of “interest-free installments” offers financial flexibility, making emergency care more accessible for a wider range of users.

3. Regulatory Mentions for Trust: Racketworld.co.uk Review

• CQC and GDC: The explicit mention that “Our Dental Practices are regulated by the CQC” and “Our Dentists are regulated by the GDC” provides a crucial layer of reassurance. These are the official regulatory bodies for healthcare in the UK, and their oversight implies a standard of quality and safety.
• ICO Compliance: Stating that they are “The UK’s independent authority set up to uphold information rights in the public interest” indicates an awareness of data protection regulations, which is vital in today’s digital landscape.

4. User-Friendly Experience (based on testimonials):

• Ease of Navigation: Multiple testimonials praise the website’s “very easy to navigate” and “user friendly” interface. For someone in pain, a straightforward booking process is paramount.
• Clear Booking Process: The “How our booking process works” section (Search, Select, Pay, Appointment) clearly outlines the steps, reducing confusion.

Cons of Emerdency.co.uk (Crucial Missing Information)

1. Lack of Comprehensive Company Information:

• No “About Us” Page Details: The homepage text, while mentioning “As practicing dentists and the founders of Emerdency,” does not provide the registered company name, address, or company registration number. This is fundamental for establishing trust and legal accountability for any UK business. Without this, it’s challenging to verify the company’s official existence or track its history.
• Undisclosed Ownership Structure: While founders are mentioned, a professional website should ideally provide more transparency about the legal entity behind the service.

2. Missing Key Legal & Operational Policies:

• No Prominent Terms and Conditions: There is no clear, easily accessible link to the full Terms and Conditions (T&Cs) on the homepage. T&Cs define the rights and responsibilities of both the service provider and the user. Their absence or obscurity is a significant red flag for consumer protection.
• No Prominent Privacy Policy: Similarly, a comprehensive Privacy Policy, explaining how user data is collected, stored, and used, is crucial, especially for a healthcare service dealing with sensitive personal information. Given GDPR in the UK, this is a legal requirement.
• Unclear Refund/Cancellation Policy: While the payment for the initial assessment is upfront, the homepage text does not clearly outline the policy for cancellations, refunds, or rescheduling. This lack of clarity can lead to disputes and dissatisfaction, as highlighted by Mosina’s testimonial regarding unexpected additional costs.

3. Potential for Misleading Pricing Expectations:

• Initial Assessment vs. Treatment: While the £49 assessment fee is fixed, the testimonial from Mosina explicitly states, “It’s a bit misleading as thought temp filling is included in price…but had to pay another 40 at the dentist.” This suggests that the initial assessment might not fully clarify what is included versus what will incur additional charges at the dental practice, despite the claim of “no hidden charges.” True transparency means ensuring the user fully understands the scope of the pre-paid service and subsequent costs.

4. Limited Direct Emergency Contact Information: Rearo.co.uk Review

• While it’s an “emergency” service, the homepage doesn’t prominently display a direct emergency helpline number for immediate, life-threatening situations where booking an online appointment might be too slow. This is a common feature on many medical emergency platforms.

5. Generic Testimonial Presentation:

• While numerous, the testimonials are presented without a direct link to a third-party review site where they could be independently verified. While “2162 Genuine reviews” is stated, the lack of external validation makes it harder for a critical user to confirm their authenticity.

In conclusion, while Emerdency.co.uk excels in addressing an urgent need and offering initial price transparency, its significant shortcomings in providing comprehensive company details and easily accessible legal policies (T&Cs, Privacy, Refund) severely undermine its credibility from a strict professional review standpoint. These omissions create an environment of uncertainty for the user, which is particularly concerning when dealing with health services and financial transactions.

Understanding Emergency Dental Services

Emergency dental services are a critical component of healthcare, designed to address acute oral pain, trauma, or infections that cannot wait for a regular dental appointment. These services are distinct from routine check-ups or elective cosmetic procedures, focusing instead on alleviating severe pain, preventing further damage, and managing infections that could lead to more serious health complications. The need for emergency dental care often arises unexpectedly, making rapid access and clear communication paramount for both the patient and the healthcare provider.

What Constitutes a Dental Emergency?

A dental emergency typically involves situations that require immediate attention to save a tooth, stop bleeding, or alleviate severe pain. Common scenarios include:

• Severe Toothache: Persistent, throbbing pain that doesn’t respond to over-the-counter pain relievers and disrupts daily life. This can indicate an infection or nerve damage.
• Abscess or Swelling: A painful, pus-filled swelling around a tooth or in the gums. This is a serious infection that can spread to other parts of the body if not treated promptly.
• Broken or Chipped Tooth: While some minor chips may not be emergencies, a large break that causes pain, exposes the nerve, or creates sharp edges that cut the mouth requires urgent attention.
• Knocked-Out Tooth: A traumatic injury where a tooth is completely dislodged from its socket. Time is critical for successful re-implantation (within 30 minutes to an hour is often ideal).
• Loose or Lost Filling/Crown: If a filling or crown falls out and causes pain or sensitivity, or if the tooth is exposed to damage, it may require emergency care.
• Bleeding After an Extraction: Persistent bleeding that doesn’t stop after initial post-extraction care.
• Dental Trauma: Any injury to the mouth, teeth, or gums resulting from an accident, fall, or impact.

Knowing what constitutes an emergency helps individuals assess their situation and seek appropriate care quickly. Delaying treatment for true dental emergencies can lead to worsening conditions, increased pain, and more complex, costly procedures down the line. According to data from the NHS, dental problems were one of the top reasons for emergency department visits in the UK that could often be better managed by a dentist. For instance, a 2018 report by Public Health England highlighted that dental conditions accounted for 1.5 million A&E attendances over a five-year period, many of which were non-traumatic and likely suitable for primary dental care. Floracurl.co.uk Review

The Importance of Prompt Emergency Care

Prompt attention to dental emergencies is crucial for several reasons:

• Pain Relief: The most immediate benefit is alleviating severe pain, which can be debilitating and significantly impact quality of life.
• Preventing Further Damage: Quick intervention can save a damaged or knocked-out tooth, prevent infections from spreading, and limit the extent of damage to surrounding tissues.
• Avoiding Systemic Complications: Untreated dental infections, especially abscesses, can spread to other parts of the body, potentially leading to serious conditions like cellulitis, sepsis, or even brain abscesses in rare, severe cases.
• Reducing Long-Term Costs: Addressing a dental emergency early often prevents the need for more extensive, complex, and expensive treatments in the future. For example, a timely root canal can save a tooth that might otherwise require extraction.
• Maintaining Oral Health: Preserving natural teeth and gums through timely intervention contributes to overall oral health and function.

The UK’s National Health Service (NHS) advises individuals to contact their regular dental practice, or if they don’t have one, to call NHS 111 for advice on accessing urgent dental care. Private services like Emerdency.co.uk aim to supplement these options, particularly for those who struggle to secure NHS appointments quickly or prefer private care. The ability to book an appointment quickly online could be a significant convenience, especially outside of standard working hours.

Regulatory Compliance for UK Dental Services

In the United Kingdom, healthcare services, particularly dental practices, are subject to stringent regulatory oversight to ensure patient safety, quality of care, and professional conduct. These regulations are designed to protect the public and maintain high standards across the industry. Any platform facilitating access to dental services, such as Emerdency.co.uk, must demonstrate clear adherence to these regulatory frameworks. The main bodies governing dental care in the UK are the Care Quality Commission (CQC), the General Dental Council (GDC), and the Information Commissioner’s Office (ICO).

The Care Quality Commission (CQC)

The Care Quality Commission (CQC) is the independent regulator of health and social care in England. Its primary role is to monitor, inspect, and regulate services to ensure they meet fundamental standards of quality and safety.

• Scope: The CQC regulates all dental practices in England, whether NHS or private. This includes the environment, equipment, staffing, and overall management of the practice.
• Inspections and Ratings: The CQC conducts regular inspections of dental practices and publishes reports and ratings (Outstanding, Good, Requires Improvement, Inadequate). These reports are publicly available on the CQC website, allowing patients to check the quality of care provided by a specific practice.
• Focus: The CQC ensures services are safe, effective, caring, responsive, and well-led. This involves checking things like infection control, consent procedures, safeguarding, and effective leadership.
• Emerdency.co.uk’s Claim: Emerdency.co.uk states: “Our Dental Practices are regulated by the CQC. The CQC ensures health and social care services provide people with safe, effective, compassionate, high-quality care.” This is a crucial claim, as it implies that the dental practices they partner with have met CQC standards. For a strict review, users would ideally be able to easily verify which specific practices are partnered and then cross-reference their CQC ratings.

The General Dental Council (GDC)

The General Dental Council (GDC) is the UK-wide regulatory body for dental professionals. Its main purpose is to protect the public by ensuring that dental professionals are fit to practise and by setting standards for their education, conduct, and performance. Wvawhiskyauctions.co.uk Review

• Scope: The GDC registers dentists, dental hygienists, dental therapists, dental nurses, dental technicians, and orthodontic therapists. It’s illegal for anyone to practise as a dental professional in the UK without being registered with the GDC.
• Standards and Conduct: The GDC publishes “Standards for the Dental Team,” which outlines the principles and standards of conduct, performance, and ethics that dental professionals must adhere to.
• Fitness to Practise: The GDC investigates concerns about a dental professional’s fitness to practise and can take action, such as issuing warnings, imposing conditions, or removing them from the register.
• Emerdency.co.uk’s Claim: Emerdency.co.uk states: “Our Dentists are regulated by the GDC. Their primary purpose is to protect patient safety and maintain public confidence in dental services.” And further: “All our dentists are duly registered and certified by the General Dental Council (GDC), giving you the confidence that they are very capable of providing emergency dental care in accordance with the latest guidelines.” This is equally vital. Users should be able to verify the GDC registration of any specific dentist they might see through the platform. The GDC provides a public “Check the Register” tool for this purpose.

The Information Commissioner’s Office (ICO)

The Information Commissioner’s Office (ICO) is the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals.

• Scope: The ICO enforces data protection legislation (like GDPR and the Data Protection Act 2018) and the Freedom of Information Act. Any organisation that handles personal data in the UK must comply with ICO regulations.
• Data Protection: For a health-related service like Emerdency.co.uk, which handles sensitive personal and health data, adherence to ICO standards for data security, privacy, and user consent is paramount.
• Emerdency.co.uk’s Claim: Emerdency.co.uk states: “The UK’s independent authority set up to uphold information rights in the public interest.” This is a direct reference to the ICO. While this acknowledges the importance of data rights, a robust review would require easily accessible links to a comprehensive Privacy Policy that clearly outlines how personal data is collected, stored, processed, and protected, as well as the user’s rights under GDPR.

Verification and Transparency Issues

While Emerdency.co.uk mentions these regulatory bodies, a truly transparent and trustworthy service would make it very easy for users to:

• Identify Partnered Practices: Provide a list or directory of the specific dental practices they work with, so users can verify their CQC ratings directly.
• Verify Dentists: Offer a direct link or guide users on how to check a dentist’s GDC registration number.
• Access Full Policies: Have prominent, easily clickable links to their comprehensive Privacy Policy and Terms & Conditions, which detail their compliance with ICO and other regulations.

The mere mention of regulatory bodies, without providing the means for users to independently verify these claims for specific service providers within their network, reduces the perceived transparency. For example, a direct link to a “Find a CQC-registered dental provider” search with pre-populated details or a “Check GDC registration” tool on the website itself would enhance trust significantly. Without these, the platform’s regulatory claims, while positive, remain somewhat abstract from a user’s verification standpoint.

Emerdency.co.uk Payment & Pricing Structure

Understanding the payment and pricing structure of an emergency service like Emerdency.co.uk is paramount for users, especially when they are already under stress due to pain or urgency. The website attempts to convey transparency, but a detailed examination reveals areas that require further clarity for complete user confidence.

Initial Assessment Fee

Emerdency.co.uk explicitly states: “Assessment X-Ray* £49“. This is presented as a fixed, competitive price for the initial emergency assessment. The asterisk suggests a footnote, presumably clarifying the “If clinically justified” condition for the X-ray mentioned elsewhere. Dogboxuk.co.uk Review

• Pros of Fixed Fee: This upfront, fixed cost for the initial consultation is a significant positive. It removes uncertainty and allows users to know the immediate financial commitment before proceeding. In emergency situations, unexpected costs can add to patient distress.
• Transparency Claim: The website further reinforces this by stating, “No price uncertainty, no fluctuations, no hidden charges, or additional fees.” This is a strong claim, aiming to build trust.

Treatment Fees (Per Item)

Beyond the initial assessment, the website outlines prices for specific core and advanced treatments:

• Core Treatment £40:

  • Prescription (excluding medication)
  • Semi-permanent filling
  • Re-cementing a Crown/Bridge
  • Management of an infected socket
  • Draining of an abscess
  • Easing of dentures
  • Management of an infected wisdom tooth

• Advanced Treatment £120:

  • Extraction (excluding surgical extraction)
  • Initiate root canal treatment

• Payment Process: The website notes: “Pre-pay for your consultation to secure your appointment using your credit/debit card or PayPal. Payment for treatment is made directly at the dental practice.” This clarifies that only the initial assessment fee is paid to Emerdency.co.uk, while subsequent treatment costs are handled by the dental practice itself.

Areas for Improved Clarity

Despite the claims of transparency, several points require greater elucidation to ensure complete user understanding and ethical practice: Palmcoffeelounge.co.uk Review

1. Scope of “Assessment X-Ray* £49”:

   • What exactly does the assessment entail? Is it a diagnosis, or does it also include minor interventions?
   • The asterisk for X-ray “if clinically justified” needs clear explanation regarding its inclusion in the £49 fee. If an X-ray is required and the £49 covers it, that’s transparent. If it’s always £49 and an X-ray might be included, but not guaranteed, that’s less clear.
   • The testimonial from Mosina highlights a potential confusion: “It’s a bit misleading as thought temp filling is included in price…but had to pay another 40 at the dentist.” This strongly suggests that the scope of the initial assessment and what subsequent treatments incur additional costs needs to be far more explicitly detailed before the user pays the £49. The “No price uncertainty, no fluctuations, no hidden charges” claim becomes questionable if users consistently face unexpected additional payments at the clinic.

2. Definition of “Prescription (excluding medication)”:

   • What is implied by a £40 fee for a “Prescription (excluding medication)”? A prescription is typically issued as part of a consultation; charging separately for the act of prescribing (without the medication itself) could be perceived as an additional, unexpected fee. This needs precise clarification. Is it a fee for the consultation that results in a prescription, or literally just the piece of paper?

3. “Interest-Free Installments” Details:

   • While appealing, the website doesn’t name the provider of these interest-free installments. Is it through a third-party financier like Klarna, or is it an internal arrangement? Users need to know the terms, conditions, and credit checks involved with such payment plans. This information is crucial for informed financial decisions.

4. Full Terms of Service and Refund Policy:

   • Crucially, there are no visible links to a comprehensive Terms of Service or Refund Policy on the homepage. If a user pre-pays £49 and then cannot attend, or the appointment is cancelled by the clinic, what is the refund procedure? This is a fundamental consumer right, and the lack of clear, accessible information on this policy is a significant ethical and transparency concern. This ambiguity directly contradicts the claims of “Transparency and Integrity.”

5. Distinction Between Emerdency.co.uk’s Fees and Clinic Fees: A2plogistics.co.uk Review

   • While it states “Payment for treatment is made directly at the dental practice,” the exact financial relationship between Emerdency.co.uk and the dental practices is not detailed. Are these fixed fees (like £40/£120) guaranteed at all partner clinics, or are they estimates? What if a clinic charges more? This transparency is key to building trust.

In conclusion, while Emerdency.co.uk has made a commendable effort to present an initial fixed price, the devil is in the details. The potential for ambiguity regarding the scope of the initial assessment, the exact nature of certain “per item” charges, and the absolute lack of visible refund/cancellation policies undermine its claims of full transparency. For a service dealing with vulnerable individuals in pain, such clarity is not just good business practice but an ethical imperative.

How to Cancel Emerdency.co.uk Subscription or Appointment

While Emerdency.co.uk focuses on immediate emergency dental appointments rather than ongoing subscriptions, the process of cancelling an appointment or managing a pre-paid booking is a critical aspect of user experience and consumer rights. Based on the information available on the homepage, there is a significant lack of clear guidance on this essential process.

Absence of Clear Cancellation Policy

One of the most notable omissions from the Emerdency.co.uk homepage text is any explicit mention of a cancellation or refund policy. When a service requires upfront payment, even for an “Assessment X-Ray* £49” as Emerdency.co.uk does, a clear, easily accessible cancellation and refund policy is absolutely fundamental. Without this, users are left in the dark about their options should circumstances change (e.g., pain subsides, find an alternative appointment, travel issues, or clinic cancellation).

• Ethical Implications: From an ethical standpoint, transparency about cancellation and refund procedures is paramount. Users who are pre-paying for a service, especially one availed under duress, deserve to know their financial recourse if the service is not rendered or if they need to withdraw.
• Consumer Rights: In the UK, consumers have certain rights regarding services, including the right to fair terms and conditions and clear information about cancellation. The Consumer Rights Act 2015, for instance, requires that terms and conditions are fair and transparent.

Implied Process (Based on limited information)

Given the absence of explicit cancellation instructions, a user would typically have to resort to the following:

1. Check Booking Confirmation Email: Once an appointment is booked and pre-paid, the “Appointment details are sent to the email address provided during the booking process.” It is possible that the confirmation email contains details or links regarding cancellation procedures, although this isn’t stated on the homepage.
2. Contact Customer Service: Without an explicit online cancellation portal, the most likely route would be to contact Emerdency.co.uk’s customer support. However, the homepage text doesn’t provide a direct customer service phone number or a prominent “Contact Us” page link. Users would have to search the website for this information.
3. Direct Contact with Dental Practice: Since “Payment for treatment is made directly at the dental practice,” it is plausible that a user might need to contact the specific dental practice directly to cancel if the pre-paid assessment is tied to that specific clinic and Emerdency.co.uk acts purely as a booking intermediary after the initial payment. However, the website does not explicitly state this.

Potential Scenarios Requiring Cancellation Clarity

Consider these common scenarios where a clear cancellation policy would be essential: Thecatprooffencecompany.co.uk Review

• Patient Recovery: The patient’s pain subsides, and they no longer need the emergency appointment.
• Finding an Alternative: The patient finds an earlier or more convenient appointment elsewhere (e.g., through NHS 111 or a local dentist).
• Unexpected Event: The patient experiences an unforeseen event (e.g., illness, transportation issue) preventing them from attending.
• Clinic Cancellation/Reschedule: The dental practice needs to cancel or reschedule the appointment. How is the pre-paid fee handled in this instance?
• Dissatisfaction at Arrival: The patient arrives at the clinic and finds it unsuitable for their needs, or the pricing differs from their understanding.

Recommendations for Improvement

For Emerdency.co.uk to truly uphold its claims of “Transparency and Integrity,” it is imperative to:

• Prominently Display Cancellation Policy: A clear, easily accessible link to a detailed cancellation and refund policy should be visible on the homepage and at the point of booking. This policy should outline:
  • How to cancel (e.g., online portal, email, phone).
  • Deadlines for cancellation to receive a full or partial refund.
  • Conditions for refunds (e.g., patient cancellation, clinic cancellation, no-shows).
  • The timeframe for processing refunds.
• Provide Clear Contact Information: Ensure a prominent “Contact Us” page with a clear phone number, email address, and operating hours for customer support, specifically for booking amendments and cancellations.
• Clarify Roles: Clearly state whether cancellation of the pre-paid assessment is handled solely by Emerdency.co.uk or if the dental practice also plays a role.

Without these foundational elements, Emerdency.co.uk risks frustrating users and eroding trust, especially for a service that requires upfront payment for urgent care. The current lack of information in this area is a significant detractor from its overall credibility and ethical standing as an online service provider.

Emerdency.co.uk vs. Traditional Emergency Dental Access

When dental emergencies strike, individuals in the UK typically have a few avenues to seek urgent care. Emerdency.co.uk positions itself as a streamlined, modern alternative to these traditional methods. Understanding the differences is crucial for assessing its true value proposition and identifying its unique selling points, as well as its limitations.

Traditional Emergency Dental Access Points

Historically, accessing emergency dental care in the UK has largely relied on these methods:

1. NHS 111: This is the primary non-emergency medical helpline in the UK. Jamaicacoffeetrading.co.uk Review

   • Process: Patients call 111 (or use the online service) for advice. They are assessed over the phone and, if necessary, directed to an appropriate NHS dental service (e.g., a local urgent dental care clinic, a dental hospital, or an out-of-hours service).
   • Pros: Free at the point of use (for NHS-eligible individuals), highly reliable, acts as a central point of contact for all non-life-threatening medical issues.
   • Cons: Can involve waiting times on the phone, limited direct booking capability, appointment availability dependent on NHS capacity, which can be strained, especially in certain areas or during peak times. NHS dental care is often focused on urgent pain relief rather than comprehensive treatment.

2. Regular NHS Dental Practice:

   • Process: If a patient is registered with an NHS dentist, they can contact their practice directly for an emergency appointment during opening hours.
   • Pros: Familiar environment, continuity of care with a known dentist.
   • Cons: Limited to practice opening hours, emergency slots are often very limited and fill up quickly, not an option for individuals who are not registered with an NHS dentist (which is a significant and growing population in the UK).

3. Private Dental Practices (Direct Contact):

   • Process: Patients can directly call private dental clinics in their area to inquire about emergency appointments.
   • Pros: Often more flexible with appointment times, potentially quicker access than NHS, wider range of treatment options.
   • Cons: Can be expensive (variable fees, no fixed prices), requires individual research to find available practices, may still involve calling multiple clinics to find an available slot.

4. Accident & Emergency (A&E) Departments:

   • Process: In very severe cases, such as significant facial trauma, uncontrolled bleeding, or severe swelling affecting breathing, individuals may present at an A&E department.
   • Pros: Immediate, life-saving care for severe trauma.
   • Cons: A&E is not equipped for routine dental care; they primarily provide pain relief and manage life-threatening complications. Patients with non-traumatic dental issues are often redirected, leading to long waits and inefficient use of emergency resources. Public Health England data suggests millions of A&E visits annually for dental issues that could be treated elsewhere.

How Emerdency.co.uk Compares

Emerdency.co.uk aims to bridge the gap between these traditional methods, particularly for those seeking swift private care without the hassle of individual searches.

• Convenience and Speed: Anifigz.co.uk Review

  • Emerdency: Offers an online, potentially 24/7 booking platform. The promise of “quick and easy” booking and next/same-day appointments is a major draw. Users can search by postcode and choose preferred times, streamlining the process significantly compared to calling multiple clinics or waiting on NHS 111. The “2 am” booking mentioned in a testimonial highlights this convenience.
  • Traditional: Involves calling, waiting, and potentially searching multiple sources, which can be time-consuming and frustrating, especially for someone in pain.

• Pricing Transparency (Initial):

  • Emerdency: Provides fixed, upfront pricing for the initial assessment (£49) and claims fixed prices for core treatments (£40) and advanced (£120). This removes the uncertainty of variable private clinic fees for initial emergency care.
  • Traditional (Private): Fees can vary widely between private clinics, often requiring a phone call or in-person consultation to ascertain costs.
  • Traditional (NHS): NHS charges are standardised but often only cover emergency stabilization, with limited scope for complex treatments.

• Availability:

  • Emerdency: Leverages a network of private dental practices to find available slots, potentially offering a wider range of options than calling a single clinic.
  • Traditional: Dependent on the capacity of individual NHS or private practices, which can be limited.

• Regulatory Assurance:

  • Emerdency: Explicitly mentions CQC and GDC regulation, aiming to assure users of quality and professional standards among its partner clinics and dentists.
  • Traditional: Users would need to verify individual practices’ CQC ratings or dentists’ GDC registrations themselves.

Limitations of Emerdency.co.uk Compared to Traditional Methods

Despite its advantages, Emerdency.co.uk, based on its homepage information, has limitations when compared to a fully robust traditional system:

• Comprehensive Information/Transparency: Traditional methods (like NHS 111 and direct clinic contact) often provide more direct, real-time human interaction and can offer more immediate, nuanced advice for complex situations. Emerdency.co.uk, as an online platform, lacks the direct “human touch” for immediate, complex queries or cancellations without clear contact details. Crucially, as highlighted earlier, the lack of full company details, comprehensive T&Cs, and refund policies on Emerdency.co.uk is a significant gap compared to fully transparent traditional service providers or official NHS guidance.
• Scope of Service: Emerdency.co.uk is purely a booking platform for private emergency dental care. It doesn’t offer free NHS emergency care or immediate medical advice beyond connecting to a dentist. NHS 111, for instance, can assess and direct to a wider range of services, including non-dental medical help if needed.
• Verification of Partner Clinics: While it claims CQC/GDC regulation, the platform doesn’t easily allow users to directly verify which specific clinics or dentists they are booking with, or to check their individual CQC ratings or GDC registrations before booking. Traditional methods allow direct patient-clinic interaction, where such checks are easier.

In summary, Emerdency.co.uk offers a modern, convenient, and initially transparent booking solution for private emergency dental care, addressing a real need for quick access. However, its current online presentation lacks some critical transparency elements, such as easily verifiable company information and comprehensive legal policies, which are standard for trusted online service providers and are often implicitly or explicitly available through traditional access points. For the discerning user, this absence could be a reason for caution. Enablephysios.co.uk Review

Customer Support and Testimonials on Emerdency.co.uk

Customer support and testimonials are crucial elements in building trust and credibility for any online service, especially one dealing with urgent healthcare needs. Emerdency.co.uk attempts to leverage both, showcasing numerous positive reviews. However, a closer look at the presentation and accessibility of these features reveals both strengths and areas where the platform could significantly enhance its user confidence.

Testimonials: A Double-Edged Sword

Emerdency.co.uk prominently displays a section titled “testimonials” with a count of “2162 Genuine reviews.” This high number immediately suggests a substantial user base and engagement. The reviews themselves are dated recently (e.g., May 2025) and offer varied feedback, covering:

• Ease of Booking: “Very easy to navigate & book at appointment.” (Debbie, May 2025), “Quick and easy to book an appointment.” (Ashley, May 2025)
• Professionalism: “Very professional” (Brian, May 2025), “Brilliant dentist, friendly and efficient” (Cherryl, Nov 2020)
• Speed of Service: “Very happy with how fast the service was.” (Vasile, Sep 2020), “I received a appointment on the same day” (Anisa, Sep 2020)
• Perceived Value: “cheaper than other private dental practices who make an extortionate amount of money from people who are in pain!” (Brendan, May 2025)

Strengths of the Testimonial Section:

• Volume: The sheer number of reviews provides social proof that the service is actively used by many.
• Recency: Recent dates suggest ongoing service and fresh feedback.
• Variety of Feedback: The reviews touch upon different aspects of the service, from booking to the actual dental experience.
• Inclusion of Critical Feedback: The inclusion of Mosina’s review (“It’s a bit misleading as thought temp filling is included in price…but had to pay another 40 at the dentist”) is somewhat surprising but, paradoxically, can add a layer of authenticity. It suggests the reviews aren’t entirely curated to be universally glowing, implying genuine user experiences.

Areas for Improvement in Testimonial Presentation:

• Lack of External Verification: The most significant drawback is the absence of links to independent, third-party review platforms (e.g., Trustpilot, Google Reviews) where these “genuine reviews” can be cross-referenced and verified. Without this, users have to take the website’s word for the authenticity of the testimonials. While the number is high, internal testimonials, however genuine, always carry less weight than those on an external, moderated platform.
• No Direct Filtering/Sorting: Users cannot sort or filter reviews by rating, date, or specific keywords, making it difficult to find relevant feedback quickly.
• Limited Detail: While positive, many reviews are brief. More detailed case studies or longer-form testimonials could offer deeper insights.

Customer Support: A Critical Omission

This is arguably the most concerning aspect of Emerdency.co.uk’s homepage. For an “emergency” service, readily accessible customer support is paramount. Based on the provided text, there is: Atthebuzzeruk.co.uk Review

• No Prominent Phone Number: A dedicated emergency or customer service phone number is conspicuously absent from the homepage. In a dental emergency, calling is often the quickest and preferred method of communication for someone in distress.
• No Obvious “Contact Us” Link: While there might be a “Contact Us” page linked in the footer (not provided in the homepage text), it’s not prominently displayed for quick access. This is a fundamental oversight for any service-oriented website.
• Reliance on Email for Appointment Details: The statement “Appointment details are sent to the email address provided during the booking process” implies that initial communication is email-based, which is often too slow for urgent queries or cancellations.
• Testimonial Mention of Advisor: A testimonial from Abigail (Dec 2020) mentions “a lovely advisor called Muhammed called me several times through out the booking process to make sure everything had gone through correctly and to reassure me.” This suggests some proactive customer interaction exists, but it doesn’t clarify how a user initiates contact if they need help or to cancel. This implies outbound calls from Emerdency, not inbound capability for users.

Impact of Poor Customer Support Visibility:

• Erosion of Trust: Lack of clear contact information severely undermines trust. If a user has a problem after booking, or needs to cancel, and cannot easily find a way to get in touch, their experience will turn negative very quickly.
• Increased Distress in Emergencies: For someone already in pain or facing an urgent situation, the inability to quickly reach a human for help or clarification adds significant stress and frustration.
• Ethical Obligation: Providers of health-related services have an ethical obligation to ensure clear communication channels, especially for emergencies and post-booking support.

In conclusion, while Emerdency.co.uk wisely includes testimonials to build confidence, its current presentation falls short by not providing verifiable external links for these reviews. More critically, the glaring absence of prominent, easily accessible customer support contact information (like a phone number or clear “Contact Us” link) is a major red flag for an emergency service. This omission alone could deter potential users and lead to significant user dissatisfaction, making it a critical area for immediate improvement to align with best practices for online service delivery and ethical consumer engagement.

Ethical Considerations for Online Health Services

When evaluating online health services, especially those facilitating urgent care, ethical considerations move beyond mere legality and delve into principles of fairness, transparency, and patient well-being. For a platform like Emerdency.co.uk, which connects distressed individuals with private medical care, these considerations are paramount.

Transparency and Informed Consent

The core of ethical online health service provision lies in absolute transparency. This includes:

1. Clear Identification of the Service Provider: Aster.co.uk Review

   • Ethical Imperative: Users have a right to know exactly who they are dealing with. This means full legal company name, registered address, company registration number, and ownership structure. This information should be readily available on the website (e.g., in a dedicated “About Us” section or footer).
   • Emerdency.co.uk’s Status: As noted, Emerdency.co.uk’s homepage text does not prominently display this foundational corporate information. While it mentions “practicing dentists and the founders of Emerdency,” this is not a substitute for formal legal identification. The absence raises questions about accountability and legal recourse should disputes arise.

2. Comprehensive Terms and Conditions (T&Cs) and Privacy Policy:

   • Ethical Imperative: These documents are the legal contract between the service and the user. They outline responsibilities, liabilities, dispute resolution, data handling, and cancellation/refund policies. For health data, a robust privacy policy detailing GDPR compliance is non-negotiable.
   • Emerdency.co.uk’s Status: The homepage text does not include prominent links to these crucial documents. This lack of easy access is a significant ethical failing. Users are effectively asked to pre-pay for a service without a clear understanding of the full terms governing their agreement or how their sensitive health data will be protected. This undermines the principle of informed consent.

3. Pricing Clarity Beyond Initial Fees:

   • Ethical Imperative: While fixed initial fees are positive, the ethical responsibility extends to ensuring users fully understand all potential costs and what exactly is included/excluded. There should be no “hidden extras” or unexpected charges that arise once the patient is at the clinic.
   • Emerdency.co.uk’s Status: The testimonial highlighting confusion over a temporary filling being included/excluded from the initial price signals a potential ethical gap. The claim “No price uncertainty, no fluctuations, no hidden charges” is undermined if patients consistently face unexpected costs at the clinic. Ethical practice requires clear, unambiguous delineation of what the pre-paid fee covers versus what will be an additional charge at the physical clinic.

Patient Vulnerability and Exploitation Prevention

Online health services dealing with emergencies often cater to individuals who are in pain, distressed, and therefore vulnerable. Ethical providers must ensure they do not exploit this vulnerability.

• No Exploitation of Pain: Pricing should be fair and transparent, not inflated due to the emergency nature of the service. While private services are inherently more expensive than NHS, the justification for pricing should be clear.
• Accessibility of Information for Distressed Users: Website design should prioritise ease of use for someone in pain. While Emerdency.co.uk seems to achieve this in terms of booking flow, the lack of clear customer support contacts becomes a significant ethical concern. A distressed patient needs immediate answers, not a search for an email address.
• Responsible Advertising: Claims about speed and ease of access should be realistic and verifiable. The testimonials suggest satisfaction, but the ethical focus is on ensuring these claims don’t mislead users.

Accountability and Dispute Resolution

Ethical services provide clear pathways for users to raise concerns or resolve disputes.

• Clear Contact Information: As discussed, the absence of prominent contact details (phone, clear “Contact Us” page) is a major ethical issue for accountability.
• Refund/Cancellation Policy: Without a clear, accessible policy, users have no established pathway for recourse if they need to cancel or if the service is not delivered as expected. This creates an unfair power dynamic where the user has pre-paid but lacks a defined mechanism for financial recovery.
• Verification of Professionals: While Emerdency.co.uk mentions CQC and GDC regulation, an ethical service would provide clear, easy ways for users to verify these claims for specific clinics and dentists they are booking with. This empowers the patient to make truly informed decisions about their care provider.

Conclusion on Ethical Standing

Emerdency.co.uk offers a valuable service in terms of convenience and initial price transparency for emergency dental care. However, from a strict ethical standpoint, its current online presentation falls short in several critical areas. The most significant ethical concerns stem from: Littlemessys.co.uk Review

• Lack of comprehensive corporate transparency: Users cannot easily identify the legal entity behind the service.
• Absence of easily accessible T&Cs and Privacy Policy: This denies users full informed consent regarding their legal rights and data handling.
• Ambiguity in the scope of pre-paid services and subsequent costs: The potential for unexpected charges at the clinic, despite claims of “no hidden fees,” is ethically problematic.
• Limited and unclear customer support channels: This leaves vulnerable users without clear avenues for assistance or dispute resolution in urgent situations.

For Emerdency.co.uk to fully align with ethical best practices for online health services, it must prioritise making this missing information prominently available and unambiguous on its platform.

FAQ

How does Emerdency.co.uk work for booking an emergency dentist?

Emerdency.co.uk allows you to search for nearby emergency dental appointments by entering your postcode. You then select your preferred appointment based on location, time, and day, pre-pay for the initial consultation online, and receive appointment details via email. Payment for any further treatment is made directly at the dental practice.

What is the cost of an initial assessment on Emerdency.co.uk?

The initial emergency assessment and X-ray (if clinically justified) on Emerdency.co.uk are priced at a fixed competitive rate of £49.

Are there any hidden fees with Emerdency.co.uk?

Emerdency.co.uk claims “No price uncertainty, no fluctuations, no hidden charges, or additional fees” for its stated core (£40) and advanced (£120) treatments. However, one testimonial suggests potential confusion regarding what is included in the initial pre-paid assessment, as a user reported paying an additional £40 at the dentist for a temporary filling they thought was included.

Can I pay in installments for Emerdency.co.uk services?

Yes, Emerdency.co.uk mentions an option to “pay in interest-free installments” for the initial assessment. However, the specific provider or terms of these installments are not detailed on the homepage.

Are the dentists on Emerdency.co.uk regulated?

Emerdency.co.uk states that its dental practices are regulated by the CQC (Care Quality Commission) and its dentists are regulated and certified by the GDC (General Dental Council), ensuring professional standards and patient safety.

How quickly can I get an appointment through Emerdency.co.uk?

Testimonials on Emerdency.co.uk indicate that users have been able to book same-day or next-day emergency appointments, highlighting the platform’s speed and efficiency in connecting patients with urgent care.

What types of dental emergencies does Emerdency.co.uk cover?

Emerdency.co.uk helps with various urgent dental issues including toothache, sensitivity, broken filling/tooth, swelling/abscess, denture adjustments, re-cementing crowns/bridges, dental trauma, and painful gums.

Is Emerdency.co.uk available outside of regular working hours?

While the website doesn’t explicitly state 24/7 availability for appointments, a testimonial mentions booking an appointment at “2 am,” suggesting that the online booking system can operate around the clock, though appointment slots will depend on clinic availability.

How do I contact Emerdency.co.uk customer support?

Based on the provided homepage text, there is no prominent phone number or direct “Contact Us” link immediately visible for Emerdency.co.uk customer support. Users would likely need to search the website for contact details or rely on email communication.

Is there a cancellation or refund policy clearly stated on Emerdency.co.uk?

No, the provided homepage text for Emerdency.co.uk does not include any explicit or easily accessible cancellation or refund policy for the pre-paid assessment fee. This information is crucial for users to understand their options if an appointment needs to be changed or cancelled.

Does Emerdency.co.uk provide specific dentist or clinic details before booking?

The website indicates that appointment details are sent via email after booking. While it states that dentists are GDC certified and practices are CQC regulated, the homepage doesn’t explicitly mention providing detailed profiles of individual dentists or specific clinics before the booking is confirmed.

How do I verify the reviews on Emerdency.co.uk?

Emerdency.co.uk states it has “2162 Genuine reviews” directly on its homepage. However, there are no direct links to independent third-party review platforms (like Trustpilot or Google Reviews) provided on the homepage to externally verify the authenticity of these testimonials.

What are the main objectives of Emerdency.co.uk?

Emerdency.co.uk outlines three main objectives: to provide relief from immediate dental pain, to prevent further damage to affected teeth and surrounding tissues, and to provide temporary pain relief, allowing time for definitive treatment options.

Is Emerdency.co.uk a substitute for regular dental check-ups?

No, Emerdency.co.uk is specifically designed for emergency dental care to alleviate immediate pain and prevent further damage. It is not a substitute for regular dental check-ups, which are essential for maintaining long-term oral health.

Can I book a regular dental appointment through Emerdency.co.uk?

Emerdency.co.uk’s stated purpose is to provide emergency dental appointments. It is not presented as a platform for booking routine check-ups or non-urgent dental procedures.

Does Emerdency.co.uk offer NHS emergency dental appointments?

The website focuses on connecting users with private emergency dental appointments and transparent pricing for these services. It does not explicitly mention offering NHS emergency dental appointments. For NHS urgent dental care, individuals are typically advised to contact NHS 111.

What information do I need to provide to book an appointment?

Based on the “How Emerdency Works” section, you need to “Enter your postcode” to search for nearby appointments and provide an email address to receive appointment details after payment. Further personal details would likely be required during the booking process.

Is an X-ray always included in the £49 assessment fee?

The website states “Assessment X-Ray* £49” with an asterisk, clarifying elsewhere that the X-ray is included “If clinically justified.” This implies an X-ray is part of the assessment only if the dentist deems it necessary for diagnosis.

What kind of treatments are considered “Core Treatment” at £40?

Core treatments listed at £40 include prescriptions (excluding medication), semi-permanent fillings, re-cementing crowns/bridges, management of infected sockets, draining of abscesses, easing of dentures, and management of infected wisdom teeth.

What kind of treatments are considered “Advanced Treatment” at £120?

Advanced treatments listed at £120 include extractions (excluding surgical extractions) and initiating root canal treatment.