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Understanding Hashtag Anatomy for Instagram Success

Cracking the code of good hashtags to use on Instagram isn’t about throwing random popular terms into your caption.

It’s about a meticulous approach, almost like a scientific experiment, to identify what truly resonates with your audience and the Instagram algorithm.

Think of hashtags as the digital breadcrumbs leading users to your content.

Without them, your amazing posts might get lost in the vastness of the platform.

The Three Tiers of Hashtags: Broad, Niche, and Specific

When it comes to the best hashtags to use on Instagram, a balanced portfolio is key.

You need a mix that covers various levels of reach and relevance.

Broad Hashtags: These are high-volume tags, often with millions of posts. Examples include #photography, #travel, #food, or #fashion. While they offer immense reach, the competition is fierce. Your content can get buried quickly. Use 1-3 broad hashtags to tap into large audiences. For instance, a post about a new recipe might use #instafood.
Niche Hashtags: These are more specific and less saturated, leading to higher engagement from a more targeted audience. If you’re a food blogger specializing in vegan meals, #veganrecipes or #plantbasedfood are niche tags. They might have hundreds of thousands of posts, but the users searching them are genuinely interested in that specific topic. A study by TrackMaven found that Instagram posts with at least one hashtag receive 12.6% more engagement than those without.
Specific/Long-Tail Hashtags: These are highly specialized, often combining multiple words. They have lower search volumes but attract the most qualified leads. Think #glutenfreeveganrecipes, #sustainablefashiontips, or #microinfluencerjourney. These are golden for connecting with super-engaged users. Data suggests posts using highly specific hashtags can see engagement rates as high as 15-20% from a dedicated audience.

The Optimal Number of Hashtags

Instagram allows up to 30 hashtags per post.

While some creators swear by using all 30, recent data indicates that quality often trumps quantity.

Don’t Spam: Overstuffing your caption or comments with irrelevant hashtags can hurt your reach. Instagram’s algorithm prioritizes genuine engagement.
A Strategic Range: Many experts recommend using anywhere from 8-15 highly relevant hashtags. A study by Later.com showed that using 11+ hashtags leads to the highest average engagement, with posts using 11 hashtags receiving 78% more interaction.
Mix and Match: Ensure your chosen hashtags include a blend of broad, niche, and specific tags to maximize visibility. This diversified approach is part of the best hashtags to use on Instagram 2024 strategy.

Researching and Discovering the Best Hashtags

Finding the best hashtags to use on Instagram isn’t a one-time task. it’s an ongoing process of discovery and analysis.

Spy on Your Competitors and Industry Leaders

One of the quickest ways to identify good hashtags to use on Instagram is to observe those who are already successful in your niche. Copy hashtags from instagram post

Analyze Top-Performing Posts: Look at the content from accounts similar to yours or those you admire. Which hashtags are they consistently using on their most engaged posts? Pay attention to accounts that have a strong, consistent following.
Identify Recurring Themes: Are there specific hashtags that appear frequently in their captions? These often indicate highly effective tags that resonate with their audience.
Don’t Just Copy, Adapt: While observing is crucial, don’t blindly copy. Analyze why those hashtags work for them and then adapt them to fit your unique content and brand voice. For instance, if a leading travel blogger uses #exploremore, you might adapt it to #exploremorewithme to add your personal touch.

Utilize Instagram’s Own Search Function

Instagram itself is a powerful hashtag research tool, often overlooked.

This is how you discover the best hashtags to use on Instagram right now.

Explore Related Hashtags: When you type a hashtag into the search bar, Instagram suggests related tags and shows you their post volume. This is gold for finding niche variations. For example, searching #art will show you #artist, #artwork, #artlovers, and more, along with their associated post counts.
Check the “Recent” Tab: After searching a hashtag, switch to the “Recent” tab to see what kind of content is currently being posted under that tag. This helps you understand if your content aligns with the current usage of that hashtag.
Analyze Hashtag Feeds: Click on a promising hashtag to view its feed. Observe the type of content, the engagement levels, and the other hashtags being used by top posts within that feed. This helps you identify the best hashtags to use on Instagram today.

Leveraging Third-Party Hashtag Tools

While manual research is valuable, dedicated tools can significantly expedite the process and provide deeper insights.

Hashtag Generators: Many platforms offer hashtag generation services. You input a keyword, and they spit out a list of relevant hashtags, often categorized by popularity or niche. Some even provide engagement metrics for each tag.
Analytics Platforms: Tools like Sprout Social, Later, or Iconosquare offer robust analytics features that can track hashtag performance, showing you which tags drive the most reach, engagement, and profile visits for your account. These tools are crucial for understanding the best hashtags to use on IG for your specific content.
Affiliate Tools for Growth: As mentioned earlier, tools like 👉 Free Growth Marketing Tool can be instrumental. They offer advanced analytics, scheduling features, and hashtag suggestions tailored to your niche, helping you select the best hashtags to put on Instagram that truly make an impact. According to a study by Forrester Research, businesses that use data-driven insights in their marketing see a 62% increase in ROI.

Hashtag Best Practices for Maximum Reach

Simply knowing good hashtags to use on Instagram isn’t enough. it’s about deploying them effectively.

There are several best practices that can significantly amplify your content’s reach and engagement.

Placement Matters: Caption vs. First Comment

There’s an ongoing debate about where to put your hashtags: directly in the caption or in the first comment. Both have their merits.

Caption Placement:
- Pros: Immediately visible, easier for users to click and explore related content directly from your post. Many users prefer this for simplicity.
- Cons: Can make your caption look cluttered if you use many hashtags, potentially distracting from your main message.
First Comment Placement:
- Pros: Keeps your caption clean and focused on your message. Your post appears in hashtag searches even if the hashtags are in the first comment.
- Cons: Users need to click on the comments to see them. Some argue it might slightly delay the indexing by Instagram, though this is largely unproven.
Our Recommendation: For most users, putting hashtags in the first comment immediately after posting is a clean and effective strategy. It keeps your caption readable and allows for a comprehensive set of relevant tags without cluttering your main message. Data from a study by AgoraPulse found that placing hashtags in the first comment had no negative impact on reach or engagement compared to placing them in the caption.

The Power of Branded and Community Hashtags

Beyond generic tags, creating and utilizing branded and community hashtags can significantly boost your visibility and foster a loyal audience.

Branded Hashtags: These are unique to your brand or business. Examples include #YourBrandName or #YourBrandCampaign.
- Why use them? They help organize user-generated content UGC, track campaign performance, and build brand recognition. Encourage your followers to use them when they share content related to your brand. For instance, if you run a coffee shop, #YourCoffeeShopDaily could be a great branded hashtag for customers sharing their coffee moments.
- Impact: Brands with active branded hashtags often see increased loyalty and a stronger online community. A recent report by Sprout Social indicated that 75% of consumers are more likely to purchase from a brand they see on social media, especially when they see user-generated content.
Community Hashtags: These are used by a specific group of people with a shared interest, often outside of a direct brand. Examples could be #MuslimFoodies, #HalalTravel, or #IslamicArtCommunity.
- Why use them? They help you connect with like-minded individuals, discover new content, and participate in ongoing conversations within a niche. This is crucial for niche markets and helps your content be found by the right audience.
- Engagement: Engaging with these communities through their hashtags can significantly boost your visibility and foster genuine connections.

Avoiding Banned Hashtags

Using banned hashtags can have severe consequences, from your content not appearing in searches to your account being shadow-banned.

What are Banned Hashtags? These are hashtags that Instagram has blocked due to misuse, association with inappropriate content, or violation of community guidelines. They can be innocent-sounding words that have been co-used for illicit purposes.
How to Check: Before using a new hashtag, search for it on Instagram. If you see a message like “Recent posts from # hashtag are currently hidden because the community has reported some content that may not meet Instagram’s Community Guidelines,” avoid it immediately.
Consequences: Using banned hashtags can lead to your posts being hidden from hashtag feeds, reduced reach, and potentially even account suspension. Always err on the side of caution. For example, once popular hashtags like #brain or #beautyblogger have been temporarily or permanently banned due to misuse.

Optimizing Hashtags for Specific Content Types

The best hashtags to use on Instagram vary depending on the type of content you’re sharing. Instagram reel specs

A reel needs a different hashtag strategy than a static image or a carousel.

Hashtags for Instagram Reels

Instagram Reels are designed for discovery and virality.

The right hashtags can significantly increase your chances of appearing on the Explore page.

This is where you focus on the best hashtags to use on Instagram reels.

Trend-Focused Hashtags: Use hashtags related to trending audios, challenges, or topics. Instagram often highlights these in its own trending sections. For example, if there’s a popular dance challenge, use its specific hashtag.
Broad Reach & Niche Mix: While Reels thrive on broad reach, don’t neglect niche hashtags. A viral cooking Reel needs #cookinghacks broad but also #halalcooking niche to reach the most relevant audience.
Call-to-Action Hashtags: Encourage engagement with tags like #duetthis, #stitchthis, or #reelschallenge.

Hashtags for Instagram Photography

For photographers, visual appeal is paramount, and hashtags help categorize and showcase their work to specific audiences.

This is where the best hashtags to use on Instagram for photography come into play.

Location-Based: If your photo is location-specific, use relevant city, country, or landmark hashtags: #ParisPhotography, #LondonStreets, #GrandCanyon.
Technical/Equipment Tags: Some photographers include tags related to their gear or editing style, e.g., #shotoniphone, #lightroompresets, #fujifilmx_us.
Artistic/Aesthetic Tags: Describe the mood or style: #moodygrams, #visualsoflife, #agameoftones.
Art Hashtags: For those specializing in art, the best art hashtags to use on Instagram include #contemporaryart, #abstractart, #digitalart, #illustration, #artgram, #artistsoninstagram. Using 10-15 well-chosen hashtags is optimal for photography posts.

Hashtags for Products and E-commerce

If you’re selling something, your hashtags need to drive discovery and purchasing intent.

Product-Specific: Use the exact product name or category, e.g., #handmadenecklace, #organicsoap, #sustainablefashion.
Material/Attribute-Based: Describe what your product is made of or its key features: #silkscarf, #leathergoods, #ethicallymade.
Audience-Specific: Target your ideal customer: #giftsforher, #mompreneur, #muslimfashion.
Call-to-Action/Sale: #shopnow, #linkinbio, #summersale.
Brand Specific: Always include your unique branded hashtag for tracking and community building. E-commerce posts with product-specific hashtags can see up to a 25% higher conversion rate.

The Evolving Landscape of Instagram Hashtags in 2024

What worked last year might not be as effective in 2024. Staying agile is key.

Beyond Just Keywords: The Rise of Contextual Relevance

In 2024, Instagram is moving beyond simple keyword matching. The algorithm is getting smarter at understanding the context of your content.

Content Recognition: Instagram uses AI to understand the visual and audio elements of your posts. This means your hashtags should genuinely reflect what’s in your photo or video. Posting a picture of a cat with #dogsofinstagram won’t fool the algorithm, and it certainly won’t help your reach.
User Intent: The algorithm is trying to match user intent with content. If someone frequently engages with posts about #halalstreetfood, Instagram is more likely to show them your post if it uses that hashtag and its content visually aligns. This is a big part of the best hashtags to use on Instagram 2024 strategy.
Engagement Signals: The more immediate engagement your post gets likes, comments, saves, shares, the more Instagram understands its relevance and pushes it to a wider audience, including through related hashtag feeds. Focus on creating valuable content that naturally encourages interaction.

The Shift Towards Niche and Specificity

While broad hashtags still have a place, the emphasis is increasingly on connecting with highly targeted audiences. Best hashtags to grow your instagram

Less Saturation, More Engagement: Large, generic hashtags are often oversaturated. Your content can get lost in the noise. Niche and specific hashtags, even with lower search volumes, lead to higher-quality engagement because the users searching them are genuinely interested in that precise topic.
Community Building: Niche hashtags foster stronger communities. Users within these smaller groups are often more active, leading to higher engagement rates and better visibility within their specific circles. For instance, an artist using #IslamicCalligraphy is more likely to connect with fellow calligraphers and enthusiasts than just using #art.
Long-Tail Power: Think of hashtags like long-tail keywords in SEO. They might have fewer searches, but the intent behind those searches is much higher. This translates to better conversion e.g., profile visits, followers, sales on Instagram. Statistics show that highly specific hashtags can drive up to 40% more targeted profile visits.

The Importance of Monitoring and Adapting

Your hashtag strategy shouldn’t be set in stone.

Regular monitoring and adaptation are crucial for sustained growth.

Track Performance: Use Instagram Insights for Business/Creator accounts or third-party analytics tools to see which hashtags are driving the most impressions, reach, and engagement for your posts. Look at the “Hashtag Impressions” metric.
A/B Test: Experiment with different sets of hashtags. For similar content, try one set on one post and a slightly varied set on another. Analyze which performs better. This iterative process helps you fine-tune your strategy.

Incorporating Hashtags into Your Content Strategy

Hashtags shouldn’t be an afterthought.

They should be an integral part of your overall content strategy.

Integrating them seamlessly can significantly boost your discovery.

Planning Hashtags Before You Post

Just as you plan your visuals and captions, dedicate time to hashtag research.

Batch Research: Instead of searching for hashtags for each post individually, conduct batch research for recurring themes or content pillars. If you post about cooking, have a list of cooking-related hashtags ready.
Create Themed Lists: Organize your hashtags into themed lists. For example, a list for “morning routines,” another for “healthy recipes,” and another for “local community events.” This saves time and ensures consistency.
Consider Trends: Before publishing, do a quick check for trending topics or challenges that might be relevant to your content and incorporate those good hashtags to use on Instagram. This allows you to tap into timely discussions.

Hashtags for Stories and Reels Beyond the Feed

Hashtags aren’t just for static feed posts.

They are equally, if not more, crucial for Stories and Reels, which are designed for dynamic discovery.

Story Stickers: Use the hashtag sticker in Instagram Stories. While not as discoverable as feed hashtags, they can still expose your Story to users following that hashtag. Keep it relevant and concise.
Reels in Description: For Reels, remember to add your hashtags in the caption/description area. As discussed earlier, a blend of broad and niche relevant hashtags is key for the best hashtags to use on Instagram reels.
Location Tags: For both Stories and Reels, adding a location tag even if it’s a general city or neighborhood can significantly increase local discovery. It’s like a hyper-local hashtag.

Monitoring Performance and Iterating

Data is your friend.

Regularly review your hashtag performance to refine your strategy. Creating pins on pinterest

Instagram Insights: For Business or Creator accounts, Instagram Insights provides data on “Impressions from Hashtags.” This metric tells you how many people saw your post because of the hashtags you used. Focus on increasing this number.
Track Engagement Rate: Beyond impressions, look at the engagement rate of posts that performed well via hashtags. Were these users just seeing your post, or were they liking, commenting, and saving it? High engagement indicates you’re reaching the right audience.
Adjust and Optimize: If certain hashtags consistently underperform, replace them. If others consistently overperform, try using variations or similar tags. This iterative process of “test, measure, learn, adjust” is fundamental to continuously finding the best hashtags to use on Instagram. For example, if #muslimtravel is performing well, consider adding #halaltravel or #IslamicTourism.

Ethical Hashtag Use and Community Engagement

As a Muslim professional, ethical considerations are paramount in all aspects of your digital presence. Hashtag use is no exception. It’s not just about gaining reach.

It’s about contributing positively to the online space and fostering genuine connections.

Avoiding Misleading or Clickbait Hashtags

While the goal is visibility, it should never come at the cost of honesty or integrity.

Respectful Engagement: Hashtags should genuinely reflect your content and resonate with the audience you aim to attract. Misleading hashtags can frustrate users, lead to low-quality engagement or even negative feedback, and ultimately harm your credibility.
Long-Term Impact: While a misleading hashtag might give a fleeting boost in impressions, it damages your reputation in the long run. Users will learn not to trust your content, and the Instagram algorithm may penalize you for low engagement rates on miscategorized posts.

Engaging with Relevant Hashtag Communities

Hashtags are not just discovery tools. they are community builders.

Active participation is key to leveraging their full potential.

Search and Explore: Regularly search for hashtags relevant to your niche and explore the content posted under them. Discover new creators, trends, and discussions.
Like and Comment Thoughtfully: Don’t just passively consume. Engage with posts that resonate with you within these communities. Leave thoughtful comments that add value to the conversation.
Share and Connect: If you find content that truly inspires or informs you, consider sharing it with credit and using the relevant hashtags yourself. This builds goodwill and positions you as an active member of the community. For example, if you post about #IslamicArt, actively engage with other artists using that tag.
Networking Potential: Think of hashtag communities as digital networking events. By actively participating, you can build relationships with other creators, potential collaborators, and your target audience. A study by Nielsen found that 88% of consumers trust online reviews and recommendations from other users as much as personal recommendations.

Promoting Positive and Beneficial Content

As Muslims, our online presence should reflect our values and contribute to what is good and beneficial khayr.

Focus on Value: Use hashtags to highlight content that educates, inspires, informs, or entertains in a permissible way. This could be content on ethical finance #HalalFinance #EthicalInvesting, healthy living #MuslimWellness #HealthyLifestyle, community initiatives #CommunityService #GivingBack, or educational resources #IslamicEducation #LearnQuran.
Avoid Harmful or Immoral Content: Actively avoid hashtags and content that promote anything contrary to Islamic principles, such as gambling, interest-based transactions, immodest behavior, podcast if it’s not permissible, or anything that falls into the categories of forbidden topics. Your digital space should be clean and beneficial.
Be a Source of Good: Leverage your platform and hashtag strategy to share positive messages, promote ethical practices, and foster a sense of community and well-being. This aligns with the broader Islamic principle of enjoining good and forbidding evil. Your use of the best hashtags to put on Instagram should always serve a beneficial purpose.

Measuring Hashtag Performance and Iterating Your Strategy

You can’t improve what you don’t measure.

Understanding which good hashtags to use on Instagram are actually performing for you is critical for sustained growth.

Utilizing Instagram Insights for Performance Tracking

Instagram provides built-in analytics for Business and Creator accounts that offer valuable data on hashtag performance.

Accessing Post Insights: Go to any of your individual posts, tap “View Insights” below the post, and scroll down to the “Discovery” section.
Impressions from Hashtags: This is the key metric. It tells you how many unique accounts saw your post as a direct result of clicking or searching for the hashtags you used. A high number here indicates your hashtags are effective at bringing new eyes to your content.
Reach and Engagement Metrics: Also, observe the overall reach unique accounts who saw your post and engagement likes, comments, saves, shares. High engagement on posts driven by hashtags suggests you’re attracting the right audience.
Audience Demographics: Insights also show you the demographics of your audience. If your hashtag strategy is attracting an audience that doesn’t align with your target, you might need to adjust your tags. For instance, if you’re targeting young professionals, but your hashtags are bringing in mostly teenagers, a refinement is needed.

A/B Testing Hashtag Sets

Experimentation is key to discovering what works best for your specific content and audience. Link bio app

Isolate Variables: When A/B testing, try to change only one aspect at a time. For example, for two similar posts, keep the caption and image similar, but use slightly different sets of hashtags.
Vary Hashtag Types: Test different combinations of broad, niche, and specific hashtags. Does a post with more niche hashtags get higher engagement from a smaller audience, or does a post with more broad hashtags get wider reach but lower engagement?
Compare Performance: After a few days or a week, depending on your posting frequency, compare the “Impressions from Hashtags” and engagement rates for your A/B tested posts. The goal is to identify patterns and refine your good hashtags to use on Instagram.
Example: For a post about healthy meals, you could test Set A: #healthymeals #cleaneating #mealprep and Set B: #healthyrecipes #quickmeals #nutritiousfood. Over time, you’ll see which set consistently brings more relevant traffic.

Adapting to Algorithm Changes and Trends

Your hashtag strategy must be agile enough to adapt.

Stay Informed: Follow reputable industry blogs, attend webinars, and read official Instagram announcements. What’s working today might be less effective tomorrow. For example, in 2024, there’s a strong emphasis on original content and authentic engagement.
Observe Trends: Pay attention to emerging trends on Instagram, especially in Reels and Stories. Are certain audio tracks or challenges going viral? Can you create relevant content and use the associated trending hashtags?
Review Your Top-Performing Posts: Periodically, review your top 5-10 best-performing posts based on reach and engagement. What hashtags did they use? Are there patterns you can replicate? This helps you identify the best hashtags to use on Instagram today.
Don’t Be Afraid to Pivot: If a certain hashtag strategy isn’t yielding results, don’t cling to it. Be willing to pivot, experiment with new approaches, and continuously refine your list of best hashtags to put on Instagram.

Frequently Asked Questions

What are good hashtags to use on Instagram?

Good hashtags on Instagram are a mix of broad, niche, and specific tags relevant to your content, audience, and industry.

Aim for 8-15 highly relevant hashtags per post, using a blend of popular, moderately popular, and highly specific tags to maximize reach and engagement.

What are the best hashtags to use on Instagram reels?

For Instagram Reels, focus on trending audios and challenges, use a mix of broad and niche hashtags, and include call-to-action tags like #duetthis. Prioritize relevance to the visual and auditory content of your Reel for optimal discovery.

What are the best hashtags to use on Instagram 2024?

In 2024, the best hashtags to use on Instagram emphasize contextual relevance, niche specificity, and community building.

The algorithm prioritizes content that genuinely matches user intent, so focus on highly relevant, descriptive, and less saturated tags.

What are the best hashtags to use on Instagram right now?

The “best hashtags to use on Instagram right now” are dynamic and depend on current trends, viral content, and trending topics.

To find them, check Instagram’s Explore page for trending Reels and topics, and use the platform’s search function to see current post volumes for relevant tags.

What are the best hashtags to use on Instagram today?

To identify the best hashtags to use on Instagram today, monitor trending content, check your industry news for timely topics, and use Instagram’s search bar to see real-time usage and related suggestions for your target keywords.

What are the best hashtags to put on Instagram?

The best hashtags to put on Instagram are those that accurately describe your content, target your ideal audience, and have a good balance of popularity reach and specificity engagement. Using a mix of 8-15 well-researched tags is a solid approach. Instagram feed hashtag

What are the best hashtags to use on IG?

The best hashtags to use on IG are essentially the same as for Instagram: a strategic mix of broad, niche, and highly specific tags.

Consistency, relevance, and monitoring performance are key regardless of how you refer to the platform.

What are the best hashtags to use on Instagram to go viral?

To increase your chances of going viral on Instagram, use a combination of trending hashtags especially for Reels, highly engaging niche-specific tags, and powerful broad terms.

However, virality is primarily driven by high-quality, shareable content that resonates deeply with a wide audience.

What are the best hashtags to use on Instagram for photography?

What are the best art hashtags to use on Instagram?

The best art hashtags to use on Instagram include broad terms like #art and #artistsoninstagram, specific art forms like #contemporaryart, #abstractart, #digitalart, #illustration, and community tags like #artgram or #IslamicArtCommunity.

How many hashtags should I use on Instagram?

While Instagram allows up to 30 hashtags, most experts recommend using between 8 and 15 highly relevant hashtags.

Studies suggest that posts with 11+ hashtags often see the highest engagement rates, but quality and relevance are more important than quantity.

Should I put hashtags in my caption or first comment?

Placing hashtags in the first comment immediately after posting is generally recommended as it keeps your caption clean and readable while still allowing your post to appear in hashtag searches.

Both methods are effective, so choose what works best for your content style.

How do I find trending hashtags on Instagram?

To find trending hashtags, explore Instagram’s Reels tab and the Explore page for trending audio and topics. Tags to get more likes on instagram

You can also use third-party tools that identify real-time trends, and simply observe what popular accounts in your niche are using.

Are popular hashtags always the best to use?

No, popular hashtags are not always the best.

While they offer high reach, they are often oversaturated, meaning your content can quickly get lost.

A mix of popular, niche, and highly specific hashtags typically performs better by balancing reach with targeted engagement.

Can using too many hashtags hurt my reach?

Yes, using an excessive number of irrelevant hashtags or “hashtag stuffing” can be perceived as spammy by Instagram’s algorithm and potentially hurt your reach or lead to reduced visibility. Focus on quality and relevance over quantity.

How often should I change my hashtags?

It’s beneficial to regularly review and refresh your hashtag sets.

Aim to update your strategy every few weeks or months, and certainly for new campaigns or trending topics.

Continuous monitoring and A/B testing will help you optimize.

What’s a branded hashtag and why should I use one?

A branded hashtag is unique to your business or personal brand e.g., #YourBrandName. You should use one to encourage user-generated content, track campaign performance, build brand recognition, and foster a stronger online community around your brand.

How can I tell if a hashtag is banned on Instagram?

To check if a hashtag is banned, search for it on Instagram. If you see a message stating “Recent posts from # are currently hidden because the community has reported some content that may not meet Instagram’s Community Guidelines,” then it’s banned, and you should avoid using it. Best apps to plan instagram posts

Do hashtags work on Instagram Stories?

Yes, you can add hashtags to Instagram Stories using the hashtag sticker.

While they might not offer the same extensive discoverability as feed post hashtags, they can still help expose your Story to users following that specific hashtag.

How do I track the performance of my hashtags?

You can track hashtag performance using Instagram Insights available for Business and Creator accounts by checking the “Impressions from Hashtags” metric for individual posts.

Third-party analytics tools also offer more detailed reporting on which hashtags drive the most reach and engagement for your account.

Good hashtags to use on instagram