Howlinrays.com Reviews

Based on looking at the website, HowlinRays.com offers a straightforward and focused experience centered around their Nashville-inspired hot chicken.

The site serves primarily as a digital storefront and informational hub for their physical locations in Pasadena and Chinatown, Los Angeles.

While it doesn’t offer a vast array of digital features or subscriptions, it efficiently provides critical details like operating hours, menu, and pre-order options, making it clear that their main draw is the in-person or delivery experience of their highly sought-after food.

HowlinRays.com effectively communicates its brand identity, emphasizing a story of passion for food and community.

The site highlights the journey of Chef Johnny Ray Zone and Amanda Chapman, aiming to build a connection with visitors beyond just the transactional aspect.

For anyone looking to explore or access Howlin’ Ray’s renowned hot chicken, the website acts as the essential first step, guiding them through the ordering process or providing necessary information for a physical visit.

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IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

HowlinRays.com Review & First Look

Upon a first glance, HowlinRays.com presents a clean, user-friendly interface that prioritizes essential information.

The layout is intuitive, making it easy to navigate through key sections like “OUR STORY,” “OUR MENU,” and “Pre-Order.” The visual design, while simple, aligns with a casual, food-centric brand, featuring clear images and a consistent color scheme.

• Initial Impressions: The site immediately informs visitors of operational hours and locations, which is crucial for a restaurant business. It uses a prominent “Planning a Visit?!” section to provide instant access to this vital information.
• Brand Storytelling: The “OUR STORY” section is well-articulated, offering a narrative about the founders’ journey and their passion for hot chicken. This humanizes the brand and helps build an emotional connection with potential customers.
  • Key takeaway: The story emphasizes “love—for the people in our lives and for the dishes that bring us together,” which resonates with a community-focused approach.
• Accessibility: The site is designed for ease of use, with large, readable fonts and clear calls to action. It seems to be optimized for mobile viewing, given the rise in mobile searches for local businesses.

HowlinRays.com Features

HowlinRays.com focuses on core features that facilitate customer interaction and ordering for a restaurant business.

It’s not a complex e-commerce platform but rather a functional portal for their specific niche.

• Menu Display: The “OUR MENU” section is comprehensive, detailing all available food items, including different chicken cuts, sides, and spice levels.
  • Spice Levels: They clearly define their “HOW HOT?” scale, ranging from “Country” no heat to “HOWLIN’” can’t touch this 10++, which is important for managing customer expectations.
  • Dietary Information: A notable mention is “all items fried in 100% Peanut Oil,” which is crucial for individuals with allergies.
• Pre-Order System: The “Pre-Order” feature is a significant convenience, allowing customers to place orders in advance. This helps manage queues and ensures a smoother experience, especially given the popularity of Howlin’ Ray’s.
  • Integration: It links directly to Postmates for delivery options, streamlining the ordering process for those who prefer delivery.
• Location Information: Detailed addresses and operating hours for both Pasadena and Chinatown locations are prominently displayed. This reduces friction for customers planning a visit.
• “HOWLIN’ SHOP”: This section suggests an e-commerce capability for merchandise, though the direct links and inventory details aren’t immediately visible without clicking through. This provides an additional revenue stream and brand extension opportunity.

HowlinRays.com Pros & Cons

Like any website, HowlinRays.com has its strengths and areas where it could potentially enhance the user experience.

• Pros:
  • Clear and Concise Information: Essential details like hours, locations, and menu are easy to find.
  • Efficient Pre-Order System: The integration with Postmates simplifies the ordering process for delivery or pickup.
  • Strong Brand Story: The “OUR STORY” section adds depth and personality to the brand.
  • Mobile-Friendly Design: The site appears responsive, which is critical for today’s mobile-first users.
  • Allergy Information: The explicit mention of peanut oil for frying is a thoughtful inclusion for those with allergies.
• Cons:
  • Limited Digital Interactivity: Beyond pre-ordering, there isn’t much in the way of interactive features or customer engagement tools e.g., loyalty programs, direct feedback forms on the site.
  • No Online Ordering Directly from Site: While Postmates is integrated, some users might prefer a direct online ordering system without a third-party app.
  • Minimal Visual Content: The site is somewhat text-heavy, with fewer high-quality food photographs or videos than some contemporary restaurant websites. Adding more appealing visuals could enhance engagement.
  • No Blog or News Section: A blog could be used to share updates, new menu items, or community involvement, further engaging the audience.
  • Customer Service Information: While a contact form is likely available, more prominent display of phone numbers or email for direct inquiries might be beneficial for some users.

HowlinRays.com Alternatives

For those seeking Nashville-inspired hot chicken or similar casual dining experiences, several alternatives exist, both locally in Los Angeles and nationally.

However, it’s worth noting that Howlin’ Ray’s has cultivated a unique reputation, making direct equivalents challenging to find.

• Los Angeles Local Competitors:
  • Dave’s Hot Chicken: A rapidly expanding chain that also specializes in Nashville-style hot chicken. Their website DavesHotChicken.com offers robust online ordering, multiple locations, and a very sleek, modern design.
  • Jay Bird’s Chicken: Another local favorite offering various spice levels and sides. Their online presence is similar to Howlin’ Ray’s, focusing on menu and location information.
• National Chains with Similar Offerings:
  • Raising Cane’s Chicken Fingers: While not hot chicken, they offer a simple menu focused on chicken tenders and fries, with a strong emphasis on speed and consistency. Their website RaisingCanes.com is very user-friendly for ordering.
  • Popeyes Louisiana Kitchen: Known for their fried chicken and often spicy options, Popeyes has a widespread presence and a fully integrated online ordering system via Popeyes.com.

When considering alternatives, factors like spice level, menu variety, location convenience, and online ordering capabilities often play a role.

Howlin’ Ray’s strong brand identity and reputation for quality make it stand out despite numerous competitors.

How to Place an Order or Pre-Order on HowlinRays.com

Placing an order or pre-order on HowlinRays.com is straightforward, primarily facilitated through external platforms like Postmates.

The website acts as a gateway rather than a direct e-commerce engine.

1. Navigate to the Pre-Order Section: From the homepage, locate and click on the “Pre-Order” link in the main navigation or the “Set Up A Pre-Order” button prominently displayed.
2. Select Location: The website will likely prompt you to choose between the Pasadena Arroyo or Chinatown LA location, as availability and delivery options may vary.
3. Choose Delivery or Pickup: You’ll typically be directed to the Postmates platform, where you can select whether you want delivery or to pick up your order.
4. Build Your Order: On Postmates, browse the Howlin’ Ray’s menu, select your desired items e.g., Quarter Bird, Sando, Tenders, choose your preferred spice level Country, Mild, Medium, Hot, X-Hot, HOWLIN’, and add any sides or extras.
   • Example order flow: If you wanted a “Half Bird” with “Medium” heat and a side of “Shake Fries,” you would select these items from the Postmates menu.
5. Complete Transaction: Proceed to checkout on Postmates, enter your delivery address if applicable, payment information, and confirm your order. You’ll receive updates from Postmates regarding your order status.

• Important Note: HowlinRays.com itself does not process payments or directly handle the logistics of delivery. It relies on third-party services like Postmates for these functions. This means any issues with delivery, payment processing, or order tracking would typically be handled through the Postmates customer support channels.

HowlinRays.com Operating Hours and Locations

HowlinRays.com provides clear and accessible information regarding their operating hours and physical locations, which is essential for customers planning a visit.

• Chinatown LA Location:
  • Address: 727 N Broadway, STE 128, LA, 90012
  • Operating Days: Wednesday – Sunday
  • Operating Hours: 11 AM – 7 PM
  • Service Type: Walk-up and delivery via Postmates.
• Pasadena Arroyo Location:
  • Address: 800 S Arroyo Pkwy, Pasadena, 91105
  • Service Type: Full service and delivery via Postmates.
• Closed Days for Both Locations:
  • Monday & Tuesday
• Key Information Display: The website prominently displays this information in a “Planning a Visit?!” banner at the top and in a dedicated “Where We’re At” section further down the homepage. This ensures visitors can quickly ascertain if and when they can visit.
  • Tip: Always double-check the website for any last-minute changes to hours, especially during holidays or special events, as these can vary.

HowlinRays.com Pricing

The pricing structure for Howlin’ Ray’s items is clearly outlined on their “OUR MENU” page.

The costs are generally competitive for gourmet hot chicken in the Los Angeles area, reflecting the quality of ingredients and the brand’s reputation.

• Main Chicken Items:
  • Quarter Bird: $12 breast & wing OR leg & thigh
  • Half Bird: $22 breast & wing + leg & thigh
  • Tenders: $13 3 jumbo tenders
  • Wings: $12 3 whole wings
  • The Sando: $14 boneless breast, slaw, comeback sauce, pickles, butter bun
  • Chicken & Waffles: $18 choice of white, dark, wings, tenders. served with butter & maple syrup
  • Solo Waffle: $6
• “For The Crew!” Larger Orders:
  • Batters Box: $44 a dozen whole wings
  • Whole Bird: $44 2x breast & wing + 2x leg & thigh
• Sides:
  • Shake Fries: $5
  • Collard Greens: $5
  • Vinegar Slaw: $5
  • Macaroni Salad: $5.50
  • Potato Salad: $5.50
  • Banana Pudding: $7
• Extras:
  • Solo Tender: $4.50
  • Solo Wing: $4
  • Pickles: $4
  • Add Cheddar: $2
• Dips N Drizzles:
  • Comeback Sauce: $0.75
  • Tennessee Tang: $0.75
  • $weet Money Mu$tard: $0.75
  • Zabs Hot Honey: $13
• Pricing Strategy: The pricing reflects a balance between quality and the demand for their unique product. Compared to fast-food chicken options, Howlin’ Ray’s is positioned as a higher-end, specialty offering. For instance, a half bird for $22 is comparable to other specialty chicken restaurants in urban areas. The “For The Crew!” options provide value for larger groups, aligning with their community-focused brand message.

HowlinRays.com vs. Competitors

When evaluating Howlin’ Ray’s against its competitors, especially within the Nashville hot chicken sphere, several factors come into play, including menu focus, operational model, and brand recognition.

• Howlin’ Ray’s:
  • Menu Focus: Highly specialized in Nashville-style hot chicken, with limited but perfected sides. Offers a distinct heat scale from “Country” to “HOWLIN’”.
  • Operational Model: Started with a truck, now two highly popular brick-and-mortar locations known for long lines. Relies on Postmates for delivery. Emphasis on the in-person experience and quality.
  • Brand Recognition: Possesses a cult-like following and strong word-of-mouth reputation in Los Angeles. Often cited as a pioneer in the hot chicken trend.
  • Website Strengths: Clear menu, accurate hours, and story-driven brand identity.
• Dave’s Hot Chicken:
  • Menu Focus: Also specializes in Nashville hot chicken, offering tenders and sliders with a similar heat scale. More standardized menu across locations.
  • Operational Model: Rapidly expanding franchise model with numerous locations across the US. Employs a robust online ordering system and often has dedicated pick-up areas.
  • Brand Recognition: High national recognition due to aggressive expansion and celebrity endorsements.
  • Website Strengths: Highly functional online ordering, sleek design, and easy location finder for a growing number of outlets.
• Jay Bird’s Chicken:
  • Menu Focus: Offers Nashville hot chicken with options like tenders, sandwiches, and combo meals, often with a slightly broader side menu.
  • Operational Model: Multiple locations in Southern California. Generally offers online ordering and caters to both dine-in and takeout.
  • Brand Recognition: Well-regarded locally but not as widely recognized nationally as Dave’s.
  • Website Strengths: Functional for basic information, menu, and location details.
• Key Differentiators:
  • Exclusivity/Demand: Howlin’ Ray’s maintains an air of exclusivity due to its limited locations and often long lines, which paradoxically fuels its popularity. Dave’s, by contrast, focuses on accessibility and rapid scale.
  • Online Ordering: Dave’s and Jay Bird’s often offer more integrated online ordering systems directly on their websites, whereas Howlin’ Ray’s currently funnels users to Postmates for delivery.
  • Storytelling: Howlin’ Ray’s emphasizes its origin story and the passion behind the food, creating a deeper connection. Dave’s emphasizes speed, convenience, and consistent product.
• Conclusion: While competitors offer similar products, Howlin’ Ray’s distinguishes itself through its perceived authenticity, the founders’ story, and the unique experience of visiting their sought-after locations. The website effectively supports this brand positioning by providing essential information without over-complicating the digital experience.

Frequently Asked Questions

What is Howlin’ Ray’s known for?

Howlin’ Ray’s is primarily known for its Nashville-inspired hot chicken, which has gained a cult following in Los Angeles for its intense flavor and various spice levels.

They are famous for their long lines and dedication to quality.

Where are Howlin’ Ray’s locations?

Howlin’ Ray’s has two primary locations in Los Angeles:

• Pasadena Arroyo: 800 S Arroyo Pkwy, Pasadena, 91105
• Chinatown LA: 727 N Broadway, STE 128, LA, 90012

What are Howlin’ Ray’s operating hours?

Both the Pasadena and Chinatown locations operate from Wednesday to Sunday, from 11 AM to 7 PM. They are closed on Mondays and Tuesdays.

Can I pre-order from Howlin’ Ray’s?

Yes, you can set up a pre-order through their website, which will typically direct you to the Postmates platform to complete your order for pickup or delivery.

Does Howlin’ Ray’s offer delivery?

Yes, Howlin’ Ray’s offers delivery services through Postmates.

You can access the delivery option via the pre-order link on their website.

What are the spice levels at Howlin’ Ray’s?

Howlin’ Ray’s offers a range of spice levels:

• Country no heat
• Mild brush of heat
• Medium feel the burn
• Hot burn, baby, burn
• X-HOT you’ve been warned
• HOWLIN’ can’t touch this 10++

Is the chicken at Howlin’ Ray’s fried in peanut oil?

Yes, according to their menu, all items are fried in 100% Peanut Oil.

This information is important for customers with peanut allergies. Oxfordproducts.com Reviews

What is “The Sando” on Howlin’ Ray’s menu?

“The Sando” is a popular menu item consisting of a boneless chicken breast, slaw, comeback sauce, pickles, and a butter bun.

Does Howlin’ Ray’s offer chicken and waffles?

Yes, Howlin’ Ray’s offers Chicken & Waffles, served with butter and maple syrup.

You can choose between white meat, dark meat, wings, or tenders.

What sides are available at Howlin’ Ray’s?

Available sides include Shake Fries, Collard Greens, Vinegar Slaw, Macaroni Salad, Potato Salad, and Banana Pudding.

Are there options for large groups or families?

Yes, Howlin’ Ray’s offers “For The Crew!” options like the Batters Box a dozen whole wings and the Whole Bird 2x breast & wing + 2x leg & thigh, suitable for larger groups.

Do I need to wait in line at Howlin’ Ray’s?

Historically, Howlin’ Ray’s has been known for very long lines, especially during peak hours.

Pre-ordering can help reduce wait times for pickup.

Can I buy merchandise from Howlin’ Ray’s?

Yes, Howlin’ Ray’s has a “HOWLIN’ SHOP” section on their website, indicating that they likely sell merchandise.

You would need to click through to see available items.

Who are the founders of Howlin’ Ray’s?

Howlin’ Ray’s was founded by Chef Johnny Ray Zone and his wife Amanda Chapman. Fastswedes.se Reviews

When was Howlin’ Ray’s established?

Howlin’ Ray’s has been bringing Nashville-inspired hot chicken to Los Angeles since 2015.

Is Howlin’ Ray’s a dine-in restaurant?

The Pasadena Arroyo location offers “full service,” implying dine-in, while the Chinatown LA location primarily operates as a “walk up” spot, but both offer pickup and delivery.

Can I find nutritional information on HowlinRays.com?

Based on a review of the website, detailed nutritional information is not prominently displayed on their public menu pages.

For specific dietary concerns, it might be best to contact them directly.

What payment methods are accepted for online orders?

Since pre-orders are processed through Postmates, standard payment methods accepted by Postmates credit/debit cards, etc. would be applicable.

Is Howlin’ Ray’s suitable for vegetarians?

Howlin’ Ray’s menu is heavily focused on chicken.

While they offer sides like fries, collard greens, and slaws, a full vegetarian meal option is not explicitly highlighted.

How can I contact Howlin’ Ray’s directly?

The website has a “CONTACT” section which likely includes a form or email for direct inquiries.

Specific phone numbers are not prominently displayed on the main pages.

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