
Based on looking at the website, Wholeprey.com appears to be an online retailer specializing in pet food, specifically dog, cat, and ferret food, with a strong emphasis on “whole prey” and grain-free formulations.
They highlight their commitment to optimal nutrition for pets, drawing parallels to ancestral canine diets, and offer a variety of product types including frozen raw, dry kibble, cold-pressed, wet tinned flavors, and natural treats.
The site emphasizes the use of high-quality, locally sourced, and sustainably produced ingredients, with a focus on animal welfare through cage-free meat sources.
While the concept of providing optimal nutrition for pets is commendable and something we can certainly appreciate, the specific approach of “Wholeprey” focuses heavily on animal-based diets for pets.
For our community, while pet welfare is important, our focus for human consumption aligns with Halal principles, and these principles also guide us in the broader context of how we engage with and view animal products.
The website’s offerings are for animal consumption and thus do not fall under the direct dietary restrictions for human consumption.
However, it’s always good to be mindful of the source and ethical considerations when dealing with any animal products.
Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.
IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.
Wholeprey.com Review & First Look
Navigating Wholeprey.com, the first impression is that of a clear, user-friendly interface designed for pet owners seeking specific types of nutrition.
The site immediately highlights its core philosophy: feeding pets according to their ancestral diets.
This is a common theme in the pet food industry, and Wholeprey.com leverages it effectively by mentioning shared DNA with wolves and tailoring recipes to feed a “pack.”
Website Design and User Experience
The website features a clean layout with prominent navigation menus, allowing easy access to product categories like “CANINE” and “FELINE,” as well as essential information such as “Our Ingredients,” “Feeding Guide,” “Stockists,” and “Support.” The visual design incorporates appealing imagery of healthy, active pets and high-quality ingredients, reinforcing their brand message.
Key information, like “FREE Economy UK & Eire Delivery £40+” and bulk buy savings, is displayed prominently at the top, which is a smart move for e-commerce.
Initial Product Range Overview
Wholeprey.com offers a diverse range of products across different formats:
- Frozen Raw: For those who prefer a raw feeding approach.
- Dry Kibble: A convenient and popular option.
- Cold-Pressed: A less processed dry food alternative.
- Wet Tinned Flavors: Offering variety and hydration.
- Healthy Natural Treats: For training and rewards.
A consistent theme across all products is the “100% grain-free” and “hypoallergenic” claim, which caters to a growing segment of pet owners concerned about allergies and sensitivities.
The transparency regarding manufacturing locations Great Britain for dry, Germany for wet is also a good sign of accountability.
Wholeprey.com Ingredients and Sourcing
One of the most compelling aspects of Wholeprey.com, based on their claims, is their focus on ingredients and sourcing.
They state, “We only use the finest ingredients, sourced as locally and sustainably as possible.” This commitment resonates with consumers who are increasingly scrutinizing what goes into their pets’ food. Aquila-markets.com Reviews
Quality and Ethical Sourcing
The website explicitly states that “Animal welfare is important to us so we only use meats from cage-free sources.” This ethical stance is a significant differentiator, appealing to a segment of the market that prioritizes humane treatment of animals.
While for our community, the ultimate standard is Halal, the principle of caring for animals and ensuring their well-being is something we can appreciate.
- Meat Sources: Emphasized as cage-free, suggesting a higher standard of animal welfare.
- Ingredient Quality: Highlighted as “finest ingredients,” aiming for “a more nutritious and natural product.”
- Local and Sustainable: Claims of sourcing locally and sustainably could reduce environmental impact and support local economies, aligning with broader ethical consumption principles.
Grain-Free and Hypoallergenic Claims
The consistent emphasis on “100% grain-free” and “hypoallergenic” is a key selling point.
Many pet owners report improvements in their pets’ digestion, skin conditions, and overall health when switching to grain-free diets.
- Grain-Free: Addresses concerns about common allergens like corn, wheat, and soy.
- Hypoallergenic: Formulated to minimize potential allergic reactions in sensitive pets.
Wholeprey.com Pros & Cons
When evaluating Wholeprey.com, it’s important to weigh the advertised benefits against potential drawbacks, especially from a broader ethical and practical perspective.
Pros: What Stands Out
- Emphasis on High-Quality Ingredients: The site stresses “finest ingredients” and “cage-free sources,” which is a significant plus for pet owners seeking premium options.
- Diverse Product Range: Offering raw, dry, cold-pressed, and wet food provides choices for different feeding preferences and dietary needs.
- Grain-Free and Hypoallergenic: Caters to a specific and growing market segment focused on allergy prevention and digestive health.
- Strong Customer Testimonials: The presence of positive Trustpilot reviews directly on the homepage, such as “My young lurcher… developed serious diarrhoea for no apparent reason. all tests proved negative. I decided to try whole prey, and the problem resolved itself almost immediately,” adds credibility and social proof. Another states, “Great high quality product that my puppy loves… He used to have a sensitive stomach but not since changing to Akela.”
- Transparency on Manufacturing: Clearly stating that products are “Proudly made in Great Britain” dry and “wet food made in Germany” builds trust.
- Helpful Resources: The “Feeding Guide” and “FAQ & Contact” sections are valuable resources for pet owners, helping them make informed decisions about feeding amounts and addressing common queries. The feeding calculator is a practical tool.
Cons: Areas for Consideration
- Focus on Animal Products: While natural for pet food, for our community, the extensive reliance on meat products for pet food should remind us of the broader principles of balanced consumption and avoiding waste, even when it comes to animals. The abundance may not always align with simple, sustainable living.
- Premium Pricing Implied: While not explicitly stated, high-quality, ethically sourced, grain-free pet food typically comes at a higher price point. This could be a barrier for some consumers.
- Shipping Limitations: The “FREE Economy UK & Eire Delivery” suggests a primary focus on these regions, potentially limiting accessibility for international customers.
- Limited Transparency on ‘Whole Prey’ Definition: While the name suggests a full animal consumption approach, the website details ingredients more generally e.g., “Angus Beef,” “Lamb,” “Duck&Turkey”. The exact composition that makes it “whole prey” in each product could be more explicitly detailed for those unfamiliar with the term.
Wholeprey.com Pricing
While specific pricing for individual products isn’t immediately visible without navigating deeper into product pages, Wholeprey.com provides some indications of their pricing structure through offers and bulk discounts.
Generally, premium, ethically sourced, and grain-free pet foods are positioned at a higher price point due to the quality of ingredients and production processes.
Discount Structures and Offers
The website prominently displays:
- “Buy 3x10Kg Save £5”: This indicates a bulk discount for larger bags, encouraging customers to purchase more at once.
- “Buy 2x13Kg Save £3”: Another tiered discount for bulk purchases, appealing to owners of larger dogs or multiple pets who go through food quickly.
These offers suggest that while the base price might be higher, there are incentives for repeat and bulk purchases.
This strategy is common among premium pet food brands. Oxbury.com Reviews
Value Proposition
The value proposition of Wholeprey.com lies in the quality of its ingredients and its commitment to specific dietary philosophies grain-free, ancestral diet. Customers are likely paying for:
- High-quality, cage-free meats: Often more expensive than conventionally sourced meats.
- Grain-free formulations: Requiring alternative carbohydrate sources which can be pricier.
- Specialized production processes: Such as cold-pressed or frozen raw, which may incur higher manufacturing costs.
Therefore, while the upfront cost might be higher than mass-market pet foods, the perceived benefits in terms of pet health, reduced veterinary visits due to allergies, and overall well-being are what justify the price for their target audience.
Wholeprey.com Alternatives
For those seeking pet food options, whether due to budget, specific dietary needs not met by Wholeprey.com, or simply to explore different brands, there are numerous alternatives in the market.
The choice often depends on factors like ingredient philosophy, price point, availability, and specific pet health requirements.
Key Competitors in the Premium Pet Food Market
Many brands offer grain-free, natural, or ethically sourced pet foods. Some prominent names include:
- Orijen/Acana: Known for their “biologically appropriate” raw-inspired diets, high meat content, and regional ingredient sourcing. They often emphasize fresh, regional ingredients and mimic the natural diet of cats and dogs.
- Taste of the Wild: Offers grain-free formulas with roasted meats and natural ingredients, often at a slightly more accessible price point than some ultra-premium brands, while still focusing on ancestral diets.
- Nature’s Variety Instinct: Provides a range of raw, freeze-dried raw, and kibble options with a strong emphasis on high-protein, grain-free recipes.
- Lily’s Kitchen UK-based: Focuses on organic, natural ingredients with ethically sourced meats, often appealing to owners who prefer human-grade ingredients and sustainable practices. They offer wet and dry food options for both dogs and cats.
- Forthglade UK-based: Another natural pet food brand from the UK, offering wet food, dry food, and treats, often with limited ingredients and grain-free options. They focus on natural recipes without artificial flavors or preservatives.
Considerations When Choosing an Alternative
When exploring alternatives, consider the following:
- Ingredient Philosophy: Do you prioritize raw, grain-free, limited ingredient, or organic?
- Price Point: Are you looking for value, mid-range, or ultra-premium?
- Availability: Is the brand easily accessible online or in local stores?
- Specific Pet Needs: Does your pet have allergies, sensitivities, or unique dietary requirements e.g., puppy, senior, weight management?
- Ethical Sourcing: How important are factors like cage-free, sustainably sourced, or local ingredients to you?
Ultimately, the “best” alternative will depend on the individual needs of the pet and the preferences of the owner.
Researching ingredient lists, reading reviews, and consulting with a veterinarian are crucial steps in making an informed decision.
How to Cancel Wholeprey.com Subscription
While Wholeprey.com’s website doesn’t explicitly detail a “subscription” model in the same way a continuous delivery service might, it’s common for pet food companies to offer recurring orders or loyalty programs.
Based on typical e-commerce practices, canceling any recurring order or managing an account usually follows a standard process. Gordonramsayrestaurants.com Reviews
General Steps for Cancelling Online Subscriptions/Orders
If Wholeprey.com offers a subscription service for recurring deliveries, you would typically find cancellation options in one of these areas:
- Your Account Dashboard: Most online retailers have a “My Account” or “Account Settings” section. After logging in, look for tabs like “Subscriptions,” “Recurring Orders,” “Order History,” or “Manage My Deliveries.” Within this section, you should see an option to modify or cancel your active subscriptions.
- Contact Customer Support: If you cannot find a direct cancellation option within your account, the next step is to contact Wholeprey.com’s customer service.
- Email: Look for a “Contact Us” page or a dedicated support email address. Clearly state your intention to cancel and provide any relevant account information order number, email address associated with the account.
- Phone: If a customer service phone number is provided, this can often be the quickest way to resolve cancellation requests.
- Live Chat: Some websites offer a live chat feature, which can be an efficient way to get immediate assistance.
Important Considerations for Cancellation
- Cancellation Policy: Always check the website’s terms and conditions or FAQ section for their specific cancellation policy. There might be deadlines e.g., “cancel 48 hours before your next shipment” to avoid being charged for the upcoming delivery.
- Confirmation: Once you’ve initiated a cancellation, ensure you receive a confirmation email or message from Wholeprey.com as proof of cancellation.
- Free Trial Terms: If you are on a “free trial” though not explicitly mentioned on the homepage for their main products, ensure you understand the terms to avoid automatic conversion to a paid subscription.
Since the website emphasizes direct online ordering and “next day delivery options available,” it implies a transactional model rather than a mandatory subscription.
However, if they introduce such a model, these general guidelines would apply.
How to Cancel Wholeprey.com Free Trial
Based on the initial review of Wholeprey.com’s homepage, there is no prominent mention of a “free trial” for their main pet food products.
The site showcases individual product purchases, bulk discounts, and sample options like “Akela Cat Food Original 90:10 Sample 50g FREE P&P for 1”. This suggests that their business model leans towards direct sales and samples rather than free trials that convert into paid subscriptions.
Understanding Sample vs. Free Trial
- Sample: A sample, like the cat food sample mentioned, is typically a one-time, small portion of a product offered at a low or free cost to allow customers to test it out. It generally does not involve automatic enrollment into a recurring subscription. The customer is not charged unless they choose to make a subsequent purchase.
- Free Trial: A true “free trial” often requires customers to provide payment information upfront and automatically converts into a paid subscription after the trial period ends, unless actively canceled before the deadline. This model is common for services or software, less so for physical goods like pet food, unless it’s tied to a subscription box service.
What to Do If a Free Trial Appears
If Wholeprey.com were to introduce a free trial in the future, the steps to cancel would typically mirror those for any online subscription:
- Review Trial Terms: The most crucial step is to read the terms and conditions of the free trial agreement. This document will specify:
- The duration of the trial e.g., 7 days, 14 days.
- The exact date by which you must cancel to avoid being charged.
- The method of cancellation e.g., online through your account, via email, phone call.
- Log In and Cancel: Access your account on Wholeprey.com. Look for a section related to “Subscriptions,” “My Trials,” or “Manage My Account.” There should be a clear option to cancel the trial before it expires.
- Contact Support: If the online cancellation process is unclear or unavailable, immediately contact Wholeprey.com customer support via email or phone. Provide your account details and explicitly state your wish to cancel the free trial.
- Get Confirmation: Always request and keep a confirmation of your cancellation, such as an email or a reference number, to avoid any disputes over charges.
Given the current structure of Wholeprey.com, the primary interaction for customers is likely direct purchase or trying a sample, which doesn’t carry the automatic charge risk of a free trial.
Wholeprey.com vs. Competitors
When comparing Wholeprey.com to its competitors, particularly those in the premium, natural, and grain-free pet food market, several distinguishing factors emerge concerning their value proposition, product range, and target audience.
Wholeprey.com’s Core Strengths
- “Whole Prey” Philosophy: While not explicitly detailing every ingredient in a “whole prey” manner on the homepage, the brand name itself signals an ancestral diet approach, appealing to owners who believe in feeding pets as their wild counterparts would eat.
- Emphasis on UK/German Production: For European customers, the “Proudly made in Great Britain” dry and “wet food made in Germany” can be a strong selling point, signifying quality control and potentially reduced carbon footprint compared to globally sourced brands. This also supports local industries.
- Clear Ethical Stance: The commitment to “cage-free sources” for meats positions them well with ethically conscious consumers, distinguishing them from brands that may not specify their animal welfare practices.
- Varied Formats: Offering frozen raw, dry, cold-pressed, and wet foods caters to diverse feeding styles, from convenience to those requiring more hands-on preparation.
How Wholeprey.com Stacks Up Against Key Competitors:
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Vs. Orijen/Acana Global Premium Leaders:
- Ingredients: Orijen/Acana are renowned for their “biologically appropriate” formulas, often featuring a very high percentage of fresh, regional ingredients from Canada/USA. Wholeprey.com also emphasizes quality but might not always have the same level of granular detail on every ingredient’s origin as Orijen/Acana.
- Product Range: Both offer dry and raw-inspired options. Wholeprey.com’s inclusion of cold-pressed and specific UK/Eire delivery focus might give it an edge for regional customers.
- Price: Both are premium brands, likely with comparable price points. Orijen/Acana are widely distributed globally, while Wholeprey.com seems more focused on the UK/Europe.
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Vs. Lily’s Kitchen / Forthglade UK-Centric Natural Brands: Mytransgenderdate.com Reviews
- Philosophy: Lily’s Kitchen and Forthglade heavily lean into “natural,” “organic,” and “human-grade” ingredient claims, often with very charming branding. Wholeprey.com shares the natural and ethical sourcing but focuses more on the “whole prey” ancestral diet aspect.
- Product Formats: All offer wet and dry. Wholeprey.com adds frozen raw and cold-pressed, offering more specialized formats.
- Target Audience: All appeal to health-conscious pet owners. Wholeprey.com specifically targets those interested in the ancestral, high-meat diet model.
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Vs. Mass-Market Premium Brands e.g., Royal Canin, Purina Pro Plan:
- Ingredient Focus: Wholeprey.com stands apart with its strict grain-free and cage-free meat claims, which are less common in general mass-market premium brands that often include grains and have broader ingredient sourcing.
- Specialization: Wholeprey.com is more specialized in its ancestral diet philosophy, whereas mass-market brands often have a wider range of formulas for specific life stages, breeds, or health conditions.
- Distribution: Mass-market brands have much wider retail distribution, while Wholeprey.com appears to rely more on online sales and a network of “Stockists.”
In essence, Wholeprey.com carves out a niche in the premium pet food market by combining ethical sourcing, a grain-free approach, and a strong ancestral diet philosophy, making it a compelling choice for pet owners who prioritize these specific attributes.
Frequently Asked Questions
What is Wholeprey.com?
Based on checking the website, Wholeprey.com is an online retailer specializing in premium dog, cat, and ferret food, emphasizing ancestral diets, grain-free formulations, and ethically sourced, cage-free ingredients.
What types of pet food does Wholeprey.com offer?
Wholeprey.com offers a variety of pet food types, including frozen raw, dry kibble, cold-pressed, wet tinned flavors, and healthy natural treats.
Is Wholeprey.com pet food grain-free?
Yes, the website explicitly states that all Wholeprey.com pet food products are “100% grain-free.”
Is Wholeprey.com food hypoallergenic?
Yes, Wholeprey.com advertises its products as “hypoallergenic,” designed to reduce allergic reactions in sensitive pets.
Where are Wholeprey.com products made?
Wholeprey.com states that its dry food is “Proudly made in Great Britain,” and its wet food is “made in Germany.”
Does Wholeprey.com use ethically sourced ingredients?
Yes, the website indicates that animal welfare is important to them, and they “only use meats from cage-free sources.”
Can I find Wholeprey.com products in stores?
Yes, Wholeprey.com has a “Stockist Locator” page on their website to help you find your nearest Akela retailers.
Does Wholeprey.com offer free delivery?
Yes, Wholeprey.com offers “FREE Economy UK & Eire Delivery” for orders over £40. Maximarkets.org Reviews
Are there discounts for buying in bulk on Wholeprey.com?
Yes, the website mentions bulk buy discounts such as “Buy 3x10Kg Save £5” and “Buy 2x13Kg Save £3.”
How can I contact Wholeprey.com customer support?
Wholeprey.com has an “FAQ & Contact” portal on their website, where you can find information and presumably contact details for support.
Does Wholeprey.com offer cat food?
Yes, Wholeprey.com offers cat food, including products like “Akela Cat Food Original 90:10.”
Does Wholeprey.com offer food for ferrets?
The website indicates that their feeding guide helps you calculate amounts for “dogs, cats and ferrets,” implying they cater to ferrets as well, likely through their “whole prey” philosophy.
Can I get samples of Wholeprey.com products?
Yes, for example, the “Akela Cat Food Original 90:10 Sample 50g FREE P&P for 1” is available.
What is the “Whole Prey” philosophy?
The “Whole Prey” philosophy, as described by Wholeprey.com, is based on the idea that dogs have evolved to hunt and eat prey, and their recipes are tailored to mimic this ancestral diet.
Are Wholeprey.com products suitable for puppies?
Based on customer testimonials, such as “Great high quality product that my puppy loves,” their food appears to be suitable for puppies, but it’s always best to check specific product descriptions or their feeding guide for age appropriateness.
Can Wholeprey.com help with sensitive stomachs?
Based on customer reviews, some users have reported positive outcomes for pets with sensitive stomachs after switching to Wholeprey.com food, such as “He used to have a sensitive stomach but not since changing to Akela.”
How do I determine the right amount of food for my pet from Wholeprey.com?
Wholeprey.com provides a “Feeding Guide” and a “Feeding Calculator” on their website to help pet owners determine the appropriate amount for their pets.
Does Wholeprey.com have customer reviews?
Yes, positive customer reviews from Trustpilot are featured directly on the Wholeprey.com homepage, providing social proof of satisfaction. Pizzahut.co.nz Reviews
Is Wholeprey.com only available in the UK and Eire?
While they offer free economy delivery to the UK and Eire, the website also mentions that wet food is made in Germany, suggesting potential wider European reach or availability, but their primary focus seems to be UK/Eire.
What is the protein content in Wholeprey.com cat food?
For example, the “Akela Cat Food Original 90:10” sample indicates a high meat/protein content with a 90:10 ratio, typically referring to 90% meat/animal ingredients and 10% vegetables/fruits/minerals.
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